Promotions and Marketing

It was another solid year in the promotion of our wonderful Australian Jersey cow, with the Australian Jerseys kicking goals here and abroad.

Across the globe, the Australian jersey are in hot demand and Jersey Australia has been proactive in supporting marketing initiatives to grow export opportunities for Dairy’s Finest Cow the Australian Jersey. In October 2022 Jersey Australia led an initiative to have a trade display at World Dairy Expo in the USA and with the support of Genetics Australia, Agri-Gene, and Central Sires and in the spirit of supporting our wider industry, Holstein Australia also participated in the trade display. It was also great to see several members travelling with the group and assisting with the display. We also thank the National Herd Improvement Association for their sponsorship support covering the cost of the trade site.

In January, our GM Glen Barrett travelled to Pakistan to attend the Lahore International Dairy Expo and a few

The Jersey Australia AGM & Conference hosted by Tasmanian branch which included the Dairy’s Finest Sale was quite a successful event that saw members enjoy some great Tasmanian experiences including hunting for Truffles (as well as trying the produce of our hard labour) and stud visits including Merseybank, and Craiglawn jerseys.

A successful sale average of $5400 and a top of $9000 was achieved for the dairy’s finest sale, and we thank all vendors and purchasers for their support of the sale. Special thanks to Robert Anderson for his management of the sale and to our sponsors for their support

The Australia Jersey Journal and annual Calendar continues to be an important part of the arrival of a shipment of Australian heifers in December 2022 and the 4th shipment of Australian semen. Pakistan is a significant expanding market for both heifers and semen in the export of Australian genetics.

Our global opportunities will be greatly enhanced with the Agricultural and Trade Market Access grant we have been awarded. This grant will support the development of resources and material to grow an enhance markets as well has future in country market visit opportunities over the next 12months.

Associations promotional program. operated with a good subscription and support from members in advertisements. We thank everyone who placed an advertisement during the year and encourage all members to support these publications with advertisements. Your ongoing support is critical to ensuring these publications are retained as we know them. If 20% of our members took out 1 add per year it would grow and enhance the journal and enable us to continue to deliver the journal as a bimonthly printed publication and invest more in editorial content.

International Dairy week was again the major domestic promotional event on the calendar, and it was pleasing to see so many members at the event. It was fantastic to meet new members who have joined recently and even better still great to have a few new member application forms filled out at IDW. The Jersey Milk Coffees continues to grow as an integral part of our week and the Wednesday morning donut and coffee run is ever popular and welcomed by members in the rush to prepare their cows for the day’s competition ahead. Across the week we raised nearly $250.00 with this year’s charity.

Also, during this year, the photographic competition was rested due to a decline in interest but this year we welcome back the ALLAUSTRALIAN photo comp and I urge all those with photos to check out the entry requirements and get your entries in!

In the promotion space there is always something happening across the country and we at Jersey Australia were very pleased that through the Jersey Australia Community Grants Fund were able to provide sponsorship and support throughout the year to the following events:

• The Central Gippsland Fair

• The NSW State Show

• Gatton Show and Youth Event

• Andrew Ruston – Murray Dairy tour to the USA

• Malanda All Breeds Youth Camp

• Gippsland Dairy Youth All Breeds Show

This year the charity selected to receive these funds was Rural Aid. We thank everyone for their support and generosity to this charity. We also congratulate all those who exhibited on what was a great quality of show.

The year also saw a major change to our On Farm Challenge sponsors. We sincerely thank our valued long term Sponsor partners Semex for their support and warmly welcome our new sponsors ST Genetics. We were able to run a fabulously successful Great Northern Challenge, but due to flooding and circumstance in the southern region the hard call was made to postpone and then eventually cancel the great Southern challenge. While disappointing we look forward to the competition running this year with great success!

Jane Sykes Chair Promotions sub-Committee

In the end it can be seen as a very successful promotional year, and I thank all members who help promote our awesome breed. Whether it is exhibiting at local shows, field days, open herds, or just producing great quality products from your herd the word of mouth about our great Australian Jersey is reaching all corners of the globe!

I would also like to extend my thanks to the committee: Glen and Peter from the office, Geoff Akers, Brian Wilson, Hayley Boyd, and Daniel Bacon.

Many thanks to all and may the next season bring grass, good health, and happiness to all.

Australian Jerseys. Dairy's Finest Cow

Thank you to our sponsors and supporters

Across the year we have many valued sponosrs and supporters of our events and we take this opportunity to thank them for their ongoign support to the Associaiton.

Genetics Australia Co-Op

Animal Mineral Solutions

St Genetics Australia

Saputo

Delaval

Central Sires Co-Op

Quadrant Farming Solutions

Zoetis Australia

Tas Herd

Neogen Australia