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NEWS OctOBER - dECEMBER 2013

Social Marketing &

Presentación

Social Marketing &

contact Lenses

Hello friends The Vision Care InstituteTM Bogotá: contact lenses

10 Top tips

for a successful fitting.

Face to face

With the Dr. Henry Martínez

Benefits In Box

¿Is the contact lenses fitter prepared to meet the real needs desired by the current user, who demands more than a simple eye and vision test? Social marketing modern theories states that social actors should look further than the obvious need of those who request their services and find the actual cause of consulting and solution expectation with which the patient may cooperate and be part of its execution and development. Only if the user understands the process and wants to be part of the solution of the problem will he/she be able to overcome it. If the decision and treatment have been decided, thought of, understood and proposed only by the specialist, the outcome will not be successful because the patient will not feel like he or she is part of it.


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