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J u ly- S e p t e m b e r e d i t i o n , 2 0 1 2
Development of frequentreplacement soft contact lenses :
ยกA challenge!
Presentation Dr. Nelson Merchรกn Professional Matters Manager Johnson & Johnson Vision Care Central and South America
New patients
And happy wearers.
All over Latin America contact lenses fitting has become a regular task for eye care professionals are who building a new culture of optical correction through this profession, along with the prescription of aerial or ophthalmic lenses, to strengthen the dual use theory (corrective glasses and contact lenses), as a complementary, rather than independent alternative. Blogs on the website www.tvcibogota.com
This task has required ongoing awareness with fitter and contact lenses professionals to ensure they prescribe both corrections proactively at their office, as well as prescribe them to all of their ametropic patients regularly and without discrimination. We should be aware that the principal barrier in this dual use correction market is the eye care professional who always determines the basic correction, however forgets that the wearers are looking for more answers and opportunities. Comfort and use of alternative corrections research has shown that dual use results in a higher number of happy wearers and generates additional purchases, such as sunglasses, and develops patients who show purchase and user loyalty.
The Vision Care InstituteTM for happy professionals and wearers
From the United States with Jรถrg Albrecht
It is important to mention that in the Latin American region the number of new contact lenses wearers is growing more rapidly than in more industrialized regions. This analysis leads us to believe that those industrialized regions have reached the maximum number of new wearers, and as a consequence they are working on generating innovation and higher quality for the same number of patients. Meanwhile, we, in the Latin American regions, are just discovering this type of non-corrected patients, and we are turning to dual use in a safe way. Therefore, we have great growth possibilities.
Benefits In Box
Key to proactivity is born inside each one of us as well as ethical, responsible and always positive daily behavior.