ANNUAL REPORT
Malmö Snapshot
Facts and figures on trade and industry in Malmö
Did you know that... 48,000 people visited Malmö during the Eurovision Song Contest.
...there were eight new company start-ups a day in Malmö in 2012? Page 16 ...Malmö has never had such a large workforce as it does now? Page 18 ...the media value for the Eurovision Song Contest is estimated at SEK 1.1 billion? Page 26
A summary from the City Office, City of Malmö 2013
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Preface
Contents
A snapshot of Malmö A city which is attractive to its inhabitants, its businesses and its visitors has a bright future ahead of it. In the long term this means greater opportunities for business, with the potential to create more jobs for more Malmö residents. The Eurovision Song Contest was a shining example of an event that generated a sense of pride in and commitment to our city, helping make Malmö still more attractive. Eurovision reached a global TV audience of around 170 million, and 1,700 journalists, along with around 80,000 spectators, watched the event live in Malmö Arena. An international media analysis estimates the media value in international and national press at around SEK 1 billion. In Malmö we continue to create the best conditions for ensuring our growth is both sustainable and inclusive. Our Structure Plan sets out the routes we are to follow and will provide clear guidance for the growth we anticipate. Calculations indicate that within twenty years we will be seeing another 100,000 new residents in Malmö, in addition to 50,000 new jobs. To succeed in this we have to continue working to make the city still more attractive,
while making sure we always remain at the forefront of innovation. Evidence that we are on the right track was recently provided by Forbes Magazine, where an OECD report indicated that Malmö was ranked fourth in a list of the world’s most inventive cities. We were pipped at the post by Eindhoven, San Diego and San Francisco.
- Planned projects - Commuting - Infrastructure
Population
To help us further in our strategy of constant improvement we have launched a new scheme called “Business Pilot” (Företagslots)*. The purpose of this is to facilitate trade and industry in the city, as well as help businesses or individuals intent on setting up in Malmö. Call us directly or send us an e-mail with your query. We will provide you with all the help you need. So far we have managed to respond to 75% of queries on the very same day we received them. Every day sees eight new company start-ups in Malmö. That’s a pretty good number – but we have room for more!
- Population increase
- Housing construction
- Age distribution
- Unemployment
- Universities/colleges
- New companies
- Regional accounts
- Turnover
Workforce
We are totally committed to making Malmö a truly great city in which to live, enjoy life and do business.
Pehr Andersson Director, Trade and Industry Agency, City of Malmö
Growth
Region
PHOTO: LEIF JOHANSSON X-RAY
Malmö is an attractive and innovative city which has grown for the 28th year in a row!
Contents
Corporate structure
- Workforce, daytime population
- Number of places of employment
- Geographical trends
- Legal form of enterprise
- By industry
- Foreign-owned places of employment
- Industry trends
- Malmö’s profile areas - Eurovision Song Contest
A clear picture of Malmö In this report, we have compiled some facts and figures to provide a general picture of trade and industry in Malmö. These will give those interested in Malmö an idea of how the city is developing. * Feel free to contact the City of Malmö’s “Business Pilot” (Företagslots) on +46 (0)40 34 30 00 or e-mail foretagslots@malmo.se
»» The report is available in Swedish and English. »» Read and download the digital version from our website www.malmobusiness.com. There you can find more information as well as presentations.
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Region
Region
A city in transition
Two new major research facilities under way Both will be constructed in Lund, 20 km north of Malmö. In addition to exciting new research potential, the facilities will generate further job opportunities and more growth in the region.
Interest in Malmö is huge and there is a lot going on in the city. Many players recognize its potential and are eager to invest in our future.
MAX IV is a synchrotron radiation laboratory. 2,000 researchers from around the world are expected to use the facility every year. Due to open in 2015.
A selection of planned and ongoing projects:
The ESS (European Spallation Source) will be the world’s foremost materials research facility using neutrons. It is a collaboration project involving 17 European countries. Due to open in 2019.
»» Malmö Live (concert hall, congress centre and hotel) »» Redevelopment and expansion of several shopping centres – Triangeln, Mobilia and Caroli City
A tunnel between Denmark and Germany
»» Legal centre »» University expansion (qtr. Niagara)
The Fehmarn Belt Tunnel will be constructed between Denmark and Germany, and completion is anticipated for 2021. The tunnel will link Scandinavia with the continent, leading to a considerable reduction in journey times. The Öresund Bridge has played an important role in the integration and growth of the Öresund Region and the tunnel is forecast to be equally important in creating a competitive new major economic region.
»» Planned swimming facilities »» Culture Casbah »» IKEA – new offices for global staff departments and training centre »» Development of Skåne University Hospital (SUS) »» Continued expansion of Västra Hamnen (the Western Harbour) »» Continued expansion of Hyllie »» Expansion of Norra Sorgenfri
Malmö Live – concert hall, congress centre and hotel, due to be opened in 2015. Graphic: Schmidt Hammer Lassen
European Spallation Source (ESS) Graphic: Henning Larsen Architects + COBE + SLA
A metro link between Malmö and Copenhagen? Via a tunnel under the Öresund Strait, the trip by metro will take around 15 minutes. A metro link would take some of the pressure off the Öresund Bridge, which is expected to carry increased goods traffic when the fixed link between Denmark and Germany is completed. The metro link is also expected to promote everyday integration across the strait. An investigation, due for completion in Autumn 2013, is looking into the possibility of building a metro link between Malmö and Copenhagen. If the proposal gets the green light, a metro system may well be up and running by 2030.
Culture Casbah is set to be a new landmark in Rosengård. The project won the Best Futura Project award in March at Mipim, one of the world’s biggest real estate trade exhibitions. Graphic: Lundgaard & Tranberg Architects
Several major investments have been completed in Malmö in recent years, such as: »» 2013 Eurovision Song Contest »» Swedbank Stadium »» Media Evolution City »» Entré - a new shopping centre »» Several new hotels
The City Tunnel, including two new stations and expansion of Malmö Central Artist’s impression: Imagix
Emporia Shopping Centre Photo: Leif Johansson X-RAY
Malmömässan – new exhibition and convention centre in Hyllie Photo: Björn Forsberg
Expansion of Norra Hamnen (port) Photo: CMP
Malmö Arena Photo: Leif Johansson X-RAY
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Region
Region
Öresund Region
Good infrastructure
The Öresund Region is the largest and most densely populated metropolitan region in the Nordic countries.
»» Copenhagen International Airport (Kastrup) is easily accessible by train and car. The train journey takes 21 minutes from Malmö Central Station »» Trains from Malmö, stopping at Copenhagen airport and city centre, depart every 10 minutes during rush hours. At other times, trains depart every 20 minutes
»» The Öresund Region includes Skåne in Sweden and the Danish islands of Zealand, Mön, Lolland-Falster and Bornholm
»» Malmö Airport is located 30 kilometres east of the city. Airport buses are available for the 40-minute journey
»» 3.8 million inhabitants in total (1.3 million live on the Swedish side and 2.5 million on the Danish side)
»» One of Sweden’s largest cargo ports is in Malmö. The harbour is home to a combined cargo and passenger port. A major harbour expansion project has recently been carried out providing new areas, terminals and a logistics centre
»» 25% of the population of Sweden and Denmark live in the Öresund Region »» It is the largest Nordic regional labour market, with 1.8 million people
»» Opened in 2010, the new City Tunnel has provided Malmö with even better infrastructure and two new stations. Commuting times for a number of routes were shortened, resulting in greater mobility in the region »» Malmö has two ring roads (Outer and Inner Ring Road), which make for efficient logistics »» Proximity to a well-developed road and rail network allows easy transport of goods and people, both within Sweden and to Scandinavia and Europe
S W E D E N
»» The region accounts for 25% of the countries’ combined GNP »» Around 250,000 companies (2010) Port of Malmö
»» 167,000 students are enrolled at the region’s colleges and universities (2010) »» In 2022, the population is expected to exceed the four million mark
The Öresund Region is growing into a major economic region »» Once the Fehmarn Belt Tunnel, a fixed link between Denmark and Germany, is completed in 2021, it will pave the way for a competitive major economic region. There will be a significant reduction in travel and transport times, and it is expected to have a positive impact in terms of integration, growth, the number of potential jobs, tourism, research and culture.
LUND 10 MIN GOTHENBURG 3 H STOCKHOLM 4 H 20 MIN COPENHAGEN 30 MIN HAMBURG 5 H 30 MIN
D E N M A R K
Copenhagen
Malmö
Malmö Central Station
STOCKHOLM 1 H OSLO 1 H 5 MIN BERLIN 1 H 15 MIN AMSTERDAM 1 H 25 MIN BRUSSELS 1 H 50 MIN
Triangeln Station
NN TY
TU
Inner Ring Road
CI
»» Malmö’s new Structure Plan and Copenhagen’s new Municipal Plan describe the mutual role of the cities as motors for regional development. They provide a common outline of development strategies and areas for expansion. These two plans, which are now adopted policy in each city, serve to underline the close cooperation between them, with the implication that their citizens and businesses should see each one in the context of the other.
EL
Close cooperation across the strait
The Öresund Region covers parts of two countries, Sweden and Denmark, with easy access between the two via the Öresund Bridge, inaugurated on 1 July 2000. The 16 km long link is located between Malmö and Copenhagen.
Öresund bridge, Copenhagen International Airport
Hyllie Station
Malmö Airport (Sturup)
Svågertorp Station
Outer Ring Road
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Region
Region
Commuting over the Öresund Bridge
Domestic commuting »» Malmö is located in a mobile region with everything close at hand. Distances are short and it is easy to move around »» 61,870 people commuted to Malmö from other municipalities in Sweden (domestic inbound commuting 2011)
»» 14,600 people commuted daily by train or car across the Öresund Bridge (2012)
18 000 16 000
»» Commuting decreased by 3.7% compared to the previous year and 9% over five years, but increased by 198% over ten years. The highest level was reached in 2009; since then commuting has decreased slightly
14 000 12 000 10 000 8 000
»» 28,359 people commuted to other municipalities in Sweden from Malmö (domestic outbound commuting 2011) »» For several years, commuting has been increasing in both directions and has contributed to making the region mobile
»» 59% commuted by train and 41% by car
6 000
»» Communications in the region are good. December 2010 saw the inauguration of the City Tunnel in Malmö, further enhancing the options for commuters
»» 93% commuted to work and 7% were students
4 000
»» The majority commuted from Sweden to Denmark – 96% live in Skåne
2 000 0 1995
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
Commuters by hydrofoil
Commuters by train
Students by train
Commuters by car
2010
2011
2012
»» Larger local labour markets contribute to increased flexibility, benefiting companies and citizens alike. Companies have better opportunities to find the right skills and expertise, and the individual citizen has a wider choice when it comes to the job market
»» Many Danes reside in Malmö due to differences in housing prices between the countries, and many Swedes work in Copenhagen, though this trend has tailed off over recent years »» Approximately 10,500 people commuted from Malmö to jobs in Denmark (2010)
7% 41%
Working
Photo: Leif Johansson X-RAY Malmö Central Station
Train
Studying
Inbound commuters 2011
Car 93% Arbetar 94%
Studerar 6%
59% Tåg 55%
Bil 45%
43%
Almost 70,000 people cross the bridge every day.
Outbound commuting (from Malmö)
Inbound commuting (to Malmö) 57%
2011 2010 2009
18,500 vehicles per day crossed the bridge. Traffic increased year-on-year up to 2009 and is now just below the level then achieved. In 2012, a total of 6,765,816 vehicles (cars, trucks, buses, etc.) crossed the bridge.
Män 57%
2008 2007
Kvinnor
Men43%
Women
2006 2005
Outbound commuters 2011
2004 2003 2002 2001
43%
2000 1999
57%
1998 1997 1996
Män 57%
1995
Öresund Bridge
-40 000
-30 000
-20 000
-10 000
0
10 000
20 000
30 000
40 000
50 000
60 000
70 000
Kvinnor
Men43%
Women
10
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Population
Population
A growing city
»» With 307,758 inhabitants, Malmö is Sweden’s third largest city (31 December 2012) »» The population increased by 4,923 people (+1.6%) in 2012. Both net birth and net migration posted positive values »» Malmö’s population grew for the 28th year in a row »» In 20 years, Malmö’s population has increased by 71,000 (30%). The largest increases have been in the 0-5 and 25–39 year old age groups
Over twenty years, Malmö’s population has become on average three years younger. The resident most typical of Malmö today would be a 29 year-old woman or a 30 year-old man.
»» In April 2011, Malmö’s population passed the 300,000 mark »» Malmö is a young city. Almost half of the population is under the age of 35 (49%) »» 73% of households are small one or two-person households (2010) »» 31% of the city’s inhabitants were born abroad – those born in Iraq and Denmark account for the two largest groups
By 2021 Malmö is expected to have more than
»» 177 countries and about 150 languages are represented Photo: Leif Johansson X-RAY
Thousands
350,000 inhabitants
Malmö’s population 1968–2012, and the projected figures up to 2022
380
360
Population by age group and gender (2012)
340
Percentage age distribution
Thousands
320
30
300
Total
13%
9%
17%
Men
13%
10%
17%
Women
12%
17%
6%
9%
11%
13%
4%
1%
25
280
20
307,758 people
260
31 Dec. 2012
18%
13%
6% 3% 1%
9%
11%
15
10
240
9%
16%
18%
12%
10%
11%
7%
1%
5%
5 0
220
10
20
30
40
50
60
70
80
90
100 %
0 0-9
10-19
20-29
68 19 70 19 72 19 74 19 76 19 78 19 80 19 82 19 84 19 86 19 88 19 90 19 92 19 94 19 96 19 98 20 00 20 02 20 04 20 06 20 08 20 10 20 12 20 14 20 16 20 18 20 20 20 22
200 19
Malmö’s booming trade and industry and flourishing university offer a good quality of life with a wide range of activities, attracting many new residents to the city, which is growing year by year.
Photo: Leif Johansson X-RAY
Women
Men
30-39
40-49
50-59
60-69
70-79
80-89
90+
Age
0-9
10-19
20-29
30-39
40-49
50-59
60-69
70-79
80-89
90+
12
13
Population
Population
Regional accounts
Malmö has around 26,000 university college students.
»» Gross Regional Product (GRP) in Malmö amounted to SEK 117,445 million in 2010 (+55% in ten years); service production in particular has increased. GRP per capita was SEK 393,000 »» Total disposable income in Malmö was SEK 45,169 million (+55% in ten years); disposable income per capita was SEK 151,000 »» Total wage bill for Malmö was SEK 48,499 million (+56% in ten years); services production in particular has posted a big increase in its wage bill
Gross Regional Product (GRP) per capita, current prices, SEK thousand
Gross Regional Product (GRP) in Malmö by Industry, SEK million
800
70 000
700
60 000
600
50 000
500
40 000
400
30 000
300
Universities and university colleges
»» Located in central Malmö
08 20 09 20 10
07
20
06
20
20
04
05 20
03
20
02 20
00
01
20
20
98
99
19
19
96
97
94
19
19
19
93
19
19
10 20
08
09 20
07
20
20
05
06 20
04
20
03
20
02 20
20
00
01 20
99
20
19
97
19
19
19
95 19
20
Public authorities and household non-profit organisations
Items not broken down by industry
Wages by Industry in Malmö, current prices, SEK million
20 000
160 140
15 000
120
10 000
100
5 000
80 60
Stockholm
Gothenburg
Malmö
Sweden
Skåne
93 19 94 19 95 19 96 19 97 19 98 19 99 20 00 20 01 20 02 20 03 20 04 20 05 20 06 20 07 20 08 20 09 20 10
19
10 20
20 09
20 08
20 07
20 06
20 05
04 20
2
20 03
20 0
20 01
0 20 00
The World Maritime University has been located in Malmö since 1983. This is an entity which, in terms of its organisation, answers to the United Nations (UN).
Market production, services (SNI 50-95)
25 000
9
»» Newly graduated university students prefer to settle in metropolitan areas after they have completed their studies, according to a report from the Swedish National Agency for Higher Education and Statistics Sweden (2010)
Market production, products (SNI 01-45)
180
19 9
»» Engages in joint projects with 252 partner universities throughout the world
Skåne
30 000
98
»» Offers around 100 education programmes and 500 courses
»» 30% of Malmö’s population (in the 25–64 year old age category) have spent at least three years in tertiary education. The corresponding figure for Sweden as a whole is 25%. This puts Malmö in 19th place out of 290 municipalities according to Statistics Sweden (2012)
Sweden
200
19 97
»» 24,000 students (2012) (12,885 full-time students) on roll; 5,000 students at its inception in 1998.
Malmö
220
19
»» Founded on 1 July 1998
Malmö also offers opportunities to study at institutions such as the Art Academy, the Academy of Music and the Theatre Academy.
96
»» Sweden’s ninth largest seat of learning and the largest university college
Metropolitan areas attract people who are highly trained and educated
Gothenburg
Disposable Income per capita, current prices, SEK thousand
19 95
Malmö University:
19
19
Stockholm
98
0 96
0 94
10 000
93
100
19
Photo: Leif Johansson X-RAY Malmö University
95
20 000
200
Market production, products (SNI 01-49)
Market production, services (SNI 50-95)
Public authorities and household non-profit organisations
The figures for 2009 and 2010 are based on SNI 2007
14
15
Hostels
»» 2012 was another “all time high” year for the tourist trade in Malmö »» The tourist trade enjoyed a turnover of SEK 6.9 billion in Malmö in 2012, a figure which exceeds that of 2011. Over half of the proceeds came via restaurants and cafés and shopping »» Consumer sales generated employment equivalent to 5,086 full-time employees, an increase of 12% (+550 individuals) compared to 2011 »» 1.8 million visitors had overnight stays in Malmö, staying on average 2.34 nights per visit: so a total of almost 4.3 million overnight stays. In addition, 5.1 million day trips were made to Malmö »» 1,219,071 overnight stays involved a hotel stay, which is 3,121 more than in 2011, making this a record for hotel overnight stays in terms of volume. On the other hand, the number of overnight stays in youth hostels declined by 5% compared to 2011 »» Approximately 27% of the guests who stay at hotels and hostels are visitors from abroad, and around 73% are from Sweden
Guest night = each overnight guest
Vacancy rate Malmö/Lund
Prime Rent Central Business District Malmö (SEK/sq m/year)
»» 2012 saw a lot of new office space coming on the market, including the arrival of Media Evolution City, the properties in the Fören development, Bassängkajen II, Koggen II and Fullriggaren 4, all of which are located in Västra Hamnen (the Western Harbour). The increased availability of vacant premises may well act as a brake on rent increases for the foreseeable future »» There has been a slight increase in vacancy rate, which has reached 6.9%, as against 6.6% for the previous year. Rental levels for prime rent in the Central Business District (CBD) dropped slightly to SEK 2,013/m²/ year compared to SEK 2,050/m²/year for the previous year »» A major investment project came on the market in October with the opening of Steen & Ström’s Emporia shopping centre in Hyllie, providing 93,000 square metres of rental space for retail outlets, restaurants, cafés and offices. A lot of businesses new to Malmö have premises here »» Skanska has sold the congress and hotel components of Malmö Live, due for completion in 2015, to AFA, and NCC has sold Nya Triangeln, comprising offices, retail outlets and housing accommodation, to Vasakronan. Wihlborgs has acquired Baltzar City, and Balder has purchased a hotel property (the Renaissance)
Started
Newly built
11
12
20
20
09
10
20
20
07
08
20
05
06
0
20
0
20
0
30
03
200
04
400
200
20
400
60
20
600
01
0
800
600
02
0
800
20
2
90
1000
20
200
1200
99
4
1 000
19
6
400
97 19 98 19 99 20 00 20 01 20 02 20 03 20 04 20 05 20 06 20 07 20 08 20 09 20 10 20 11 20 12
600
1 200
1400
00
8
120
1600
19
800
1 400
1800
20
10
1 600
97 19 98 19 99 20 00 20 01 20 02 20 03 20 04 20 05 20 06 20 07 20 08 20 09 20 10 20 11 20 12
1 000
1 800
97
2 000
98
12
150
2000
19
1 200
Number of employees – daytime population Thousands
Number
19
14
Hotels
PHOTO: SARA BERGMAN, KNITTED MAP OF MALMÖ
SEK/sq m/year 2 200
%
Thousands 1 400
19
* The Growth Municipality of the Year prize is awarded by Arena för Tillväxt and SWECO Eurofutures
Housing construction
Commercial real estate market
19
Guest nights
97 19 98 19 99 20 00 20 01 20 02 20 03 20 04 20 05 20 06 20 07 20 08 20 09 20 10 20 11 20 12
10 interesting key figures Malmö is doing well and 10 key figures help to monitor its development. The positive trend was recognized in 2009 when the city was awarded the prize for Growth Municipality of the Year*.
Growth
Quarterly results for the ten key figures are published each spring and autumn on our website
20
Growth
Number of employees
»» During 2012, 1,363 new homes were completed; 85% of them in multi-dwelling buildings and 15% as single-family homes
»» There were 153,236 employees in Malmö in 2012 – an increase of 3,411 or 2.3% compared to the previous year
»» Averaging over the last ten years, each year saw the start of construction of 1,000 new homes in Malmö. An unusually large proportion of the new-build projects for 2012 involved rental accommodation, probably due to the uncertain economic climate. Within existing housing stock there has also been a very evident decline in the number of conversions from rental to co-operative accommodation over recent years
»» The upward trend in the number of employees began to pick up again after the summer of 2011, having stagnated for a few years due to the economic crisis in Europe and the rest of the world
»» The level of planning approvals continues to be good, making it possible to start construction on 2,000 new homes in 2013. However, due to the economic climate, it is estimated that construction will only start on around half of these. The areas in question are mainly Västra Hamnen, Hyllie and Norra Sorgenfri »» Despite the poor economic climate and the fact that housing construction is generally at a low ebb nationally, more homes have been built in Malmö during 2012 than was anticipated. The number of new-builds started is also slightly more than for 2011 »» Balanced housing construction is one of the housing policy objectives of the City of Malmö, representing an important component in the development of an integrated city Multi-dwelling building = building with at least three separate apartments. The maximum number is unlimited.
»» The last year has seen an increase led by consultancy businesses, followed by graphic design, transport/warehousing and construction, as well as among interest and lobby groups. There are fewer employees in the electricity, gas and heating sector, and in the wholesale trade in general »» Swedish private sector companies with the exception of corporations are showing the greatest increase, followed by companies in foreign ownership. There is a decrease in the number of employees in stateowned businesses. In terms of legal form of enterprise, the greatest increase is in limited companies »» The number of employees has increased by 23% in 10 years. A long-term positive trend is evident within business services, IT and computer consultancies, the hotel and restaurant trade, education and commerce Number of employees = daytime population, i.e. the number of people employed in Malmö (excluding owners of sole proprietorships) who earned at least one basic amount per year, or worked as temporary employees for more than three months.
16
17
Growth
Growth
New vacancies
New companies
Bankruptcies
%
Thousands
Number
Number
SEK million
18
40
3 000
500
1 200
16
35
2 500 2 000
25
300
Population Malmö
Population Skåne
Population Sweden
Workforce Malmö
Workforce Skåne
Workforce Sweden
»» The job market has only experienced weak growth, and unemployment in Malmö increased compared to 2011; it is expected to remain at current levels or reach a slightly higher level in 2013. The Danish labour market, which is an important additional source of potential employment for job seekers from Skåne, is also suffering, and there has been less commuting to work across the strait »» In 2012, the number of unemployed registered with the Public Employment Service in Malmö (16–64 age group) was 19,200, i.e. 14.0% of the workforce. Of those without employment, 43.1% were women and 56.9% were men »» Youth unemployment stood at 23.0%; on average 3,600 young people (18–24 age group) were registered as unemployed with the Public Employment Service in Malmö »» Compared to 2011, unemployment increased by 0.4% in Malmö (16–64 age group), by 0.3% in Skåne and by 0.1% in the rest of Sweden. For young people (18–24 age group), unemployment increased very slightly in Malmö, but fell slightly in Skåne and the rest of the country »» Since 2008, unemployment has been reported as a proportion of the workforce; this gives a higher figure than if it were reported as a proportion of the population
Average per year. People aged 16–64 registered with the Public Employment Service as a percentage of the registered workforce. (1997–2007 = as a percentage of the population)
200
New vacancies
»» 26,634 new vacancies were reported to the Public Employment Service in Malmö in 2012; a decrease of 8.5% compared to the previous year »» On average, 73 new vacancies were reported every day throughout the year »» After the financial crisis, the number of vacancies reported rose again during 2010 and 2011, but during the second half of 2012, demand fell and the positive trend was reversed. Nevertheless, the number of new vacancies is still at a high level in historical terms »» 2012 saw a marked increase in demand in the field of culture/entertainment/ leisure/other services; commerce has also experienced a degree of growth »» Demand in the public sector fell significantly during 2012 compared to the previous year, as it also did in finance/ insurance and IT, though to a lesser degree »» During the last 10 years, the number of vacancies reported has more than doubled. The sectors posting the biggest increases in percentage terms are telecommunications, culture/ entertainment/leisure/other services and construction, whereas the public sector and the hotel/restaurant trade have experienced the greatest reductions
100
400
Number of new companies
Number of bankruptcies
»» About 2,200 new businesses are started per year (average over last 10 years). In 2012, there were eight new start-ups a day
»» For every company that goes bankrupt, there are seven new company start-ups (average over last 10 years)
»» There were 2,811 new business start-ups in Malmö in 2012; a very high number despite being lower than the previous year – 2011 had seen the highest number of new business start-ups ever! Stockholm, Gothenburg and the country in general also posted a similar decrease
»» Approximately 320 bankruptcies per year. Fewer than one bankruptcy per day (average over last 10 years)
»» 62% of the new companies were sole proprietorships and 32% were limited companies; which meant an increase in limited companies »» The new companies employed 3,233 people (approximately 1.2 per company) »» The industries that grew most over the year were advertising/marketing and finance/ insurance/real estate services »» There were 13.9 start-ups for every 1000 inhabitants in Malmö. Compared with 18.4 in Stockholm, 12.3 in Gothenburg and 11.5 in Sweden as a whole; the business climate in Malmö is excellent, and for several years the city has enjoyed high rankings for business creation in Sweden »» 68% of the companies established in Sweden in 2008 were still in business three years later (survival rate) From 2010 onwards the statistics have been based on registration data instead of on direct collection of information. New activation criteria have been applied, along with a new basis for calculating the number of employees. New company = new start-up from scratch, or a business that has resumed after being dormant for at least two years
»» The number of bankruptcies increased in 2009 due to the global financial crisis and subsequent recession of 2008. The number decreased to some extent during the years after the crisis, and there were slightly fewer bankruptcies again during the course of 2012 »» 2010 and 2011 also saw a recovery in Sweden generally, including in Stockholm and Gothenburg. Nevertheless, during 2012 the number of bankruptcies in Sweden as a whole, as well as in Stockholm and Gothenburg, rose again »» 343 bankruptcies in Malmö in 2012, occurring within several sectors; an increase compared to the previous year can be noted in culture/entertainment/leisure and a decrease in credit institutions/insurance companies, as well as industry in general. The increase is greatest in companies with 20–49 employees. »» In recent years, limited companies have accounted for the increase, but the level has fallen over the last year. The sectors that show an increased number of bankruptcies during the last five years are real estate companies, construction and transport and warehousing
50
0
0
Investments Investments
20 13
200
19 99 20 00 20 01 20 02 20 03 20 04 20 05 20 06 20 07 20 08 20 09 20 10 20 11 20 12
12
11
20
20
09
10
20
08
20
07
20
20
05
06
20
04
20
03
Previous calculation method
20
02
20
20
20
20
19
00
0
01
0
98
100
99
500
97
97 19 98 19 99 20 00 20 01 20 02 20 03 20 04 20 05 20 06 20 07 20 08 20 09 20 10 20 11 20 12
1 000
19
11
12
20
20
09
10
20
20
07
08
20
20
05
06 20
04
02
20
20
20
20
20
19
20
19
19
03
0 01
0 99
5
00
2
97
10
98
4
600
97 19 98 19 99 20 00 20 01 20 02 20 03 20 04 20 05 20 06 20 07 20 08 20 09 20 10 20 11 20 12
15
6
150
1 500
20
8
19
10
200
800
19
12
SEK billion 250
1 000
400
30
19
14
Turnover
Industrial investments
Forecast
19 97 19 98 19 99 20 00 20 01 20 02 20 03 20 04 20 05 20 06 20 07 20 08 20 09 20 10 20 11 20 12
Unemployment
Turnover, excl. VAT
»» There was less private-sector investment in Malmö during 2012. Despite the reduction, investments remain at a high level. The level of investment in 2011 was the highest within the period of measurement
»» Turnover for 2012 was SEK 256 billion, which is the highest amount posted over the period of measurement, representing a marginal increase compared to the previous year
»» Industries in Malmö invested SEK 826 million in 2012, a 13% reduction compared to the previous year; the biggest decline in percentage terms related to machinery and equipment
»» After several years of strong growth, turnover dropped over the 2009–2010 period due to the economic downturn. Now turnover in Malmö has recovered and is at a higher level than during the record years of 2006–2008
»» In Sweden as a whole, industrial investment increased by 10% compared to the previous year. The biggest increase in investment volume for 2012 came from the mining, transport equipment and electronic goods industries. Among those sectors which posted reduced investment volumes were steel and metals production and the timber products industry »» The outlook for Malmö in 2013 shows a projected level of investment of SEK 592 million, i.e. a significant rise in investment is expected; a few months into 2013 the forecast was revised upwards slightly »» For Sweden as a whole, the original projection for 2013 was unchanged compared to 2012, but a few months into 2013 the forecast was revised down slightly
Industry = SNI code B+C i.e. “extraction of minerals” and “manufacturing”.
»» During the last 10 years, turnover in Malmö has increased by 40% »» Two sectors of the economy that have shown a significant increase over the last year are waste management and civil authorities/defence »» Other sectors that have posted an increase in turnover are construction, culture/entertainment/sports and the food industry »» Two sectors where there has been a significant drop in turnover over the year just gone are stationery and computers/ electronic products
18
19
Workforce
Workforce
Growth and confidence in the future
Geographical trends, workforce
Malmö is a city with a thriving economy, strong growth, and great confidence in the future.
Trend vs. previous year
2001
2010
2011
Stockholm
531,912
589,796
606,173
74,261 14%
16,377 2.8%
Gothenburg
269,254
300,886
308,919
39,665 15%
8,033 2.7%
Malmö
134,577
154,446
158,261
23,684 18%
3,815 2.5%
Lund
56,353
66,154
66,753
10,400 18%
599 0.9%
Helsingborg
56,204
63,343
64,909
8,705 15%
1,566 2.5%
488,396
537,594
550,077
61,681 13%
12,483 2.3%
4,091,079
4,392,720
4,505,600
414,521 10%
112,880 2.6%
Skåne
In the 1990s, however, the city went through a tough period; several industries were shut down and the active workforce shrank. During the same period the decision was taken to build the Öresund Bridge (opened 2000) and to establish Malmö University (founded 1998), two of the many initiatives that have contributed to Malmö’s transformation from an industrial town into a knowledge city.
10-year trend
Sweden
»» There is a positive trend for workforce numbers in Malmö »» The proportion of the workforce with workplace in Malmö has increased by 18% in 10 years
Distribution by gender »» 48% of the workforce are women and 52% are men »» Hotels and restaurants, and financial and insurance services are the sectors with the most even gender distribution; in both, 48% are women and 52% are men »» Healthcare and social services have the largest proportion of women, and the construction industry has the largest proportion of men
»» In Sweden as a whole, the workforce increased by 10% during the 10-year period; the corresponding figure for Stockholm is 14%, Gothenburg 15% and Skåne 13%
Turning Torso is Sweden’s highest building (190 metres) Photo: Leif Johansson X-RAY
Workforce by industry
Percent, % 18
Trend for workforce, daytime population
14
Thousands
160
154 149
150
146
151
158
»» After a slight downturn in 2009, the workforce has increased again over the last two years and is now at an all-time high
12
8
»» There has been an increase of 2.5% compared to the previous year, with an increase of 18% over ten years
128
118
111
6
110
0
Bu
Workforce (16+ years) with workplace in Malmö. The figures include both owners of sole proprietorships and employees in all forms of enterprise. RAMS SCB. 2010
2008
2006
2004
2002
2000
1998
1996
1994
1992
1990
1988
1986
1980
1970
1960
90
»» Over half (53%) work in the four major groups listed above
2 s
ice
rv
e ss
es
sin
100
»» In 2010 business services overtook commerce to become the biggest employment sector in Malmö
4
»» Over the last 10 years, the increase has mainly been in business services and education; there has been a decrease in manufacturing
120
»» Malmö has the highest percentage working in business services (16%), followed by commerce (15%), healthcare and social services (13%), and education (9%)
10
»» Malmö was the place of employment for 158,261 of the workforce
149
143
140
137
140 130
»» Today a large number of people work in various knowledge-intensive service industries in Malmö; only 7% work in manufacturing, which is a lower figure than for Sweden as a whole, where 13% work in manufacturing
16
170
From industrial town to knowledge city
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»» Sweden as a whole differs from Malmö in terms of which areas have the largest workforce; in Sweden, the largest group is healthcare and social services (16%), followed by manufacturing (13%) Industry sectors sorted in descending order of size. Workforce, daytime population 2011 (16+ years). RAMS SCB. SNI 2007.
20
21
Workforce
Workforce
Industry trend (number of employees) Percentage change, 2009–2012
Long-term trends
»» The sectors with the largest percentage increase in the number of employees during the period are law/economics/ science/technology and the hotels and restaurant trade
Due to changes in the way industry sectors are categorised, no detailed long-term analysis is feasible; we can only provide a brief summary of the general trend.
»» Transport and warehousing, healthcare and social services, civil authorities/defence and education also indicate increases of more than 10%
»» A long-term positive trend is evident within business services, IT and computer consultancies, the hotel and restaurant trade, education and commerce
»» Industry sectors where there has been a fall in employment are construction, agriculture/forestry/fisheries, manufacturing and information/communication
»» A downward trend is evident within manufacturing and agriculture/forestry/fisheries
Data from 2009 onwards is based on the new categorisation of industry sectors. This is why there is a break in the chronological sequences in the graphs. Furthermore, in those cases where the industry sector name before and after 2009 is the same, such as in the case of “manufacturing”, there may have been a
Agriculture, forestry and fisheries Energy, water, waste, etc.
Manufacturing
Commerce
Transport and warehousing
Construction
Hotels and restaurants
Culture and entertainment
18 000 16 000 14 000
0 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 19 19 19 19 19 19 20 20 20 20 20 20 20 20 20
1994–2008 SNI 2002, 2009–2012 SNI 2007
24 000
18 000
22 000
09 010 011 012 2 2 2
1994–2008 SNI 2002, 2009–2012 SNI 2007
16 000
12 000
14 000
10 000
12 000
8 000
10 000 8 000
6 000
6 000
4 000
4 000
2 000
2 000 20
18 000
14 000
4 000
0 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 19 19 19 19 19 19 20 20 20 20 20 20 20 20 20
20 000
16 000
6 000
09 010 011 012 2 2 2
20
0 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 19 19 19 19 19 19 20 20 20 20 20 20 20 20 20
Civil authorities and defence
Healthcare, social services
20 000
8 000
2 000
Education + R&D
Law, economics, science and technology
20 000
10 000
4 000
Property companies and administrators
22 000
12 000
6 000
Rentals, property services, travel services and other support services
26 000
14 000
8 000
Other business services
22 000
16 000
10 000
Information and communication
IT and computer
24 000
18 000
12 000
Finance and insurance
change in the categorisation principle on which this is based. This is why data based on the new and old categorisation of industry sectors cannot be compared. To give an idea of the long-term trend, we have chosen to retain the old definitions and present these here.
2 000 20
09
20
10
20
11
12
20
0
94 995 996 997 998 999 000 001 002 003 004 005 006 007 008 1 1 1 1 2 2 2 2 2 2 2 1 2 2
19
09 010 011 012 2 2 2
20
1994–2008 SNI 2002, 2009–2012 SNI 2007
1994–2008 SNI 2002, 2009–2012 SNI 2007
“Other business services” includes, for example, legal, economic, architectural and technical consultancy businesses, advertising and market research, staffing and recruitment, call centres, local healthcare and other consultancy services to businesses.
The number of employees does not include owners of sole proprietorships, only employees
22
23
Corporate structure
Corporate structure
It’s all systems go for enterprise in Malmö
Places of employment Legal entity
1997
2012
Limited company Sole proprietorship General and limited partnership
8,467 8,178 1,958
13,275 14,190 2,097
Other, public sector
Employees 4,808 6,012 139
Change
1997
2012
Change
57% 74% 7%
72,827 703 2,243
100,319 2,032 1,944
27,492 38% 1,329 189% -299 -13%
816
866
50
6%
30,051
40,218
10,167
34%
Other
1,642
2,593
951
58%
8,636
8,723
87
1%
Total
21,061
33,021
11,960
57%
The number of employees does not include owners 153,236 38,776 34% of sole114,460 proprietorships, only employees. The number of employees does not include owners of sole proprietorships, only employees.
Malmö is home to many new start-ups, and established businesses are opting to relocate their operations to the city. The number of places of employment has sharply increased and today’s corporate structure largely consists of small and medium-sized enterprises.
Photo: Leif Johansson X-RAY
Trend, number of places of employment
»» By the end of 2012 Malmö had 153,236 employees at 33,021 places of employment 160 000
35 000
140 000
30 000
120 000
25 000
100 000 20 000 80 000 15 000 60 000 10 000
40 000
5 000
20 000
0
0 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Places of employment
»» The number of employees and the number of places of employment have both increased significantly »» The number of employees in Malmö has increased by 34% in 15 years
Legal form of enterprise 3%
»» 43% of places of employment were sole proprietorships and 40% were in the limited company category, the two most common forms of business enterprise in Malmö
8%
6% 43%
»» The number of places of employment has increased by an impressive 57% over 15 years Definition of the number of employees = daytime population, i.e. the number of people employed in Malmö (excluding owners of sole proprietorships) who earned at least one basic amount per year, or who worked as temporary employees for more than three months
»» The establishment of many new companies reflects the conducive business climate in Malmö and the change that the city has undergone from a structure with a number of large companies to one with many smaller firms »» Limited companies account for the largest proportion of employees; the number of employees in limited companies has increased by 38% in 15 years
40%
Sole proprietorship
Employees
Limited company Data for November of each year The increase in 2011 is due to changes in status rules adopted in 2010 and 2011 designed to adjust for over and under-coverage in the company register.
»» The number of places of employment in the sole proprietorship category has increased considerably in 15 years, an increase of 74%, and the number in the limited company category has increased by 57%
General and limited partnership Other public sector Other
24
25
Corporate structure
Corporate structure
Places of employment Governance
2002
2012
State-owned
283
179
Municipal
673
739
County council
Employees Change
2002
2012
Change
-104
-37%
15,139
13,858
-1,281
-8%
66
10%
19,860
22,507
2,647
13%
77
84
7
9%
8,882
10,228
1,346
15%
18,605
25,949
7,344
39%
23,752
29,793
6,041
25%
Private Swedish, with group
2,888
4,131
1,243
43%
36,986
40,914
3,928
11%
Foreign
1,085
1,939
854
79%
20,127
35,936
15,809
79%
23,611
33,021
9,410
40%
124,746
153,236
28,490
23%
Private Swedish, without group
Total
Processed data on foreign-owned enterprises in 2011 (source: Swedish Agency for Growth Policy) are on the next page
»» 70% were employed in the private sector and 30% in the public sector
»» The number of employees increased most in foreign-owned places of employment, up 79% since 2002; foreign-owned »» The number of employees has companies also include some companies increased by 23% since 2002, mainly in popularly considered “Swedish”, but the private sector registered abroad
Foreign-owned places of employment Number of foreign-owned places of employment 1 800
36 000
1 600
32 000
1 400
28 000
1 200
24 000
1 000
20 000
800
16 000 The Öresund Bridge between Sweden and Denmark was inaugurated in 2000
600 400
Number of places of employment by number of employees Sector
0 empl.
1–2
Agriculture, forestry and fisheries
737
29
11
1
Manufacturing
601
187
205
133
41
2
Energy, water, waste, etc.
3–9 10–49 50–249
250–499
500+
Total 778
1
1,170
52
11
14
13
10
1
101
Construction
1,023
388
222
154
40
1
1,828
Commerce
2,491
985
1,077
484
65
3
5,106
Transport and warehousing
391
302
151
99
21
8
Hotels and restaurants
387
312
292
137
9
1,631
371
242
130
46
2
2,422
435
90
104
40
10
1
680
2,196
392
140
49
8
4,457
1,136
536
238
43
2
809
287
211
129
61
5
3
1,505
4
12
32
34
36
5
2
125
Information and communication Financial and insurance services Real estate activities Law, economics, science and technology Rental, real estate, travel and support services Public administration, defence, etc.
2,785
586
95
169
239
67
3
Healthcare, social services
753
276
270
271
53
3
Culture, entertainment and recreation
2,219
201
110
49
9
1
Other services
1,665
355
180
59
8
2,259
527
333
15
6
Total
20,770
5,444
3,972
974 1,137
Education
Other
2
6,412
1,159 4
1,630 2,589 2,267 354
2012. SNI 2007. The number of employees does not include owners of sole proprietorships.
37
12
33,021
»» Malmö’s economy is largely composed of small and mediumsized enterprises, a structure which is also typical of Sweden as a whole »» A large proportion of the places of employment in Malmö have no employees
»» 97% of the Swedish economy is based on what are known as microenterprises, having fewer than 10 employees and accounting for nearly a quarter of added value in the economy in 2011 »» Big companies with 250 or more employees accounted for just 0.1% of the number of companies, but delivered 40% of the added value in the Swedish economy »» Service companies employed 65% of the employees and accounted for 59% of added value in Sweden
8 000
200 0
4 000 1996
1997
1998
1999
2000
2001
2002
Foreign-owned places of employment
2003
2004
2005
2006
2007
2008
2009
2010
2011 2010
»» 5% of Malmö’s places of employment were foreign-owned (excluding the public sector) »» 31% of Malmö’s employees work in foreign-owned companies (excluding the public sector) »» The number of foreign-owned places of employment has increased by 43% in 10 years »» The number of employees in foreign-owned places of employment has increased by 53% in 10 years
0
»» 1,087 places of employment had employees
Employees in foreign-owned companies
Malmö’s largest foreign-owned companies include Manpower, Pågen, ISS Facility Services, Arriva, G4S, Logica, ABB, Trygg-Hansa, E.ON and IKEA.
»» Malmö has a mixed economy that includes many different sectors, giving the city a solid and diversified base »» The service sector has increased significantly over the last 10–15 years and is now an important contributor to the economy
12 000
»» 32,007 people worked in 1,498 foreignowned places of employment in Malmö (2011)
»» 527 places of employment had 10 or more employees »» 71 places of employment had 100 or more employees
Number of foreign-owned places of employment by country 350 300
281
250
194
200
161 134
150 100
140 119
105
96
127
85 56
50 0 Denmark
United Kingdom The Netherlands Luxembourg Norway Germany Finland USA
France Rest of the world Rest of Europe
Foreign-owned places of employment by country (2011)
»» The largest investor countries in terms of the number of foreign-owned places of employment were: Denmark (19%), Norway (13%), UK (11%) and Germany (9%). »» The largest number of places of employment were in commerce, real estate, business services and communications
26
27
Malmö’s profile areas 2013 Eurovision Song Contest
In promoting local trade and industry, Malmö focuses on a number of profile areas where the city’s strengths are considered especially relevant in terms of delivering more jobs and growth. You can find out more at www.malmobusiness.com under “Profile areas”.
The Eurovision Song Contest was held in Malmö from 12 to 18 May. This high-profile event has had a positive impact on the city and its economy.
»» It was watched by 173 million TV viewers across the world »» We hosted 48,100 visitors just for the Eurovision Song Contest
New Media
Commerce
Cleantech
m
s ’s
ro
as:
al M
»» 1,700 journalists were present
ö
»» 39 countries took part in this, the 58th Eurovision Song Contest
p en v e
fil
re ea
Head offices
Hospitality industry
»» There were visitors from around 70 countries »» 560 volunteers were involved »» The estimated media value was SEK 1.1 billion »» The event generated turnover of SEK 185 million in Malmö and Skåne »» In terms of resulting employment it created the equivalent of 130 full-time jobs
Malmö’s trade and industry policy vision
Logistics
We intend to make Malmö the most inventive and inquisitive city in the Öresund Region, so that it is a uniquely inspiring location in which to set up, run and develop a business.
Life Science
The straight facts! The purpose of Malmö Snapshot is to provide all stakeholders in trade and industry in Malmö with straight facts and transparent statistics – companies in Malmö, companies planning to move to Malmö, and others who wish to follow business community developments. » The report is available in Swedish and English
Sources: Business Register (Statistics Sweden) European Spallation Source
» Read and download the digital version from our website
Femern A/S
» More information and statistics are available on our website www.malmobusiness.com
Jones Lang LaSalle Malmö University Statistics Sweden Swedish Agency for Economic and Regional Growth
Malmö Snapshot was one of five finalists for the Swedish Publishing Award in the Reports category
Swedish Agency for Growth Policy Swedish Public Employment Service Örestat Öresund Bridge Öresund Committee
Print run: 1,500 Design & production: W Communication Agency (www.justw.com) Printing: Holmbergs Publisher: Pehr Andersson, Director, Trade and Industry Agency, City of Malmö Editor and analyst: Sara Bergman, Trade and Industry Agency, City of Malmö
All graphs in this brochure refer to Malmö. The analyses have been produced in collaboration with the following departments of the City of Malmö: Department of Urban Planning, Department for Integration and Labour Market, and Malmö Tourism.
Trade and Industry Agency Visiting address Lugna gatan 84 Mailing address City of Malmö, SE-205 80 Malmö, Sweden Telephone +46 (0)40 34 17 00 • Fax +46 (0)40 611 27 06 malmobusiness@malmo.se www.malmobusiness.com
COVER PICTURE: 2013 EUROVISION SONG CONTEST IN MALMÖ ARENA PHOTO: LEIF JOHANSSON XRAY