SiGMA Issue 14

ISSUE 14

SPRING/SUMMER 2021 春季/夏季2021

第14期

COVER STORY 封面故事

GAME ON 游戏开始

Winds of Change 变化之风 p. 44

E-commerce on the Loot Box Engine

战利品箱引擎上的电子商务 p. 72

p. 14

Breaking Boundaries 打破界限 p. 82

WORLD’S GAMING FESTIVAL 世界博弈节

EDITOR'S NOTE With better days on the horizon, growth is picking up across multiple markets.

An interview with JJ Woods, an international casino consultant with over 35 years in the industry discusses the winds of change blowing fresh air through casino doors closed for the better part of a year, while Wes Ehrecke, President and CEO of the Iowa Gaming Association shares his thoughts on the recovery process for US casinos - including whether online gaming can ever gain a foothold in a country that has over the years resisted iGaming. The key he says, is to ensure it is properly regulated and taxed fairly.

Our cover story this edition is with Betiton, who have recently teamed up with Champions League winner Djibril Cissé - and we can’t wait to meet him at our upcoming SiGMA event this November, where he is due to make an appearance.

In an exclusive interview with Coinsloot we take a look at loot boxes, the micro transections industry, and whether they can survive the heavy criticism and increasing calls for more stringent regulation.

A special feature on the industry by Ramona Depares looks at the role of gender in the gaming workplace, profiling 4 women at the top of their game.

Alexandrew Ouaknine, also shares his opinion, making his case for why corporations may never fix their cybersecurity issues and why we, as consumers, must do more to hold corporations accountable.

Last but not least, thanks. As always, my first round of gratitude is reserved for SiGMA founder Eman Pulis, who continues to move this company to new heights. I would also be remiss not to thank Jessica, who is responsible for turning dull pages of text into the beautiful, glossy features throughout. Thanks also to Aleksey, for inspired photography, and to the editorial team for their tireless work.

编者注

随着更好的日子即将到来，多个市场的增长正在回升。 我们采访了在产业工作超过35年的国际赌场顾问JJ

WOODS，他讨论了变革之风将新鲜空气吹进关闭了一

年之久的赌场大门。 而爱荷华州博弈协会总裁兼首席执

行官WES EHRECKE则分享了他对美国赌场复苏进程的 看法——包括在线博弈是否能够在这个多年来一直抵制

IGAMING的国家获得立足点。 他说，关键是要确保对其进 行适当的监管和公平征税。

我们这一期的封面故事是BETITON，他们最近与欧洲冠

军联赛赢家DJIBRIL CISSÉ合作——我们迫不及待地想在 今年11月即将举行的SIGMA活动中见到他，他将在现场 亮相。

在对COINSLOOT的独家采访中，我们将眼光放到战利品

箱、加密货币的游戏化，以及它们是否能在严厉的批评和 要求更严格的监管的呼声中生存下来。

由RAMONA DEPARES撰写的产业特别报道，探讨了性别 在游戏工作场所中的作用，介绍了4位处于巅峰的女性。 ALEXANDREW OUAKNINE也分享了他的观点，说明为什

么企业可能永远不会解决他们的网络安全问题，以及为什

么我们，作为消费者，必须做更多的事情来让企的负责任。 最后，但同样重要的是感谢。 像往常一样，我的第一轮感 谢是留给SIGMA的创始人EMAN PULIS，他继续推动这

个公司达到新的高度。 我还要感谢JESSICA，她负责将枯

燥的文字变成整本杂志中美丽、耀眼的各篇专栏。 还要感 谢ALEKSEY，感谢他的摄影灵感，也感谢编辑团队的不 懈努力。

Hand delivered to various expos worldwide, executive lounges, embassies and government institutions. The magazine is also delivered by post to leading gaming and related companies worldwide.

For information regarding promotion and advertising kindly call (+356) 2700 2836 / 2133 6670 or email pr@sigma.world 亲自送到世界各地的各大博览会、行政贵宾厅、马耳他大使馆和政府机构。 该杂志还

通过邮寄方式，送达全球10,000家领先的博弈与相关公司。 有关推广和广告的信息， 敬请致电(+356) 2700 2836 / 2133 6670 或发送电子邮件至 pr@sigma.world。

www.sigma.world

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Verification Solutions for the iGaming Industry • Single integration gives numerous jurisdictions • Multiple data sources – very high match rates • Full suite of checks for onboarding and ongoing monitoring of players

Services to meet the needs of each regulated market: UK

Age & identity verification, authentication, PEPs & Sanctions and at-risk monitoring

Netherlands

Identity verification, player & bank authentication, document capture, exclusion check and PEPs & Sanctions

Germany

Identity verification, player & bank authentication, exclusion check and PEPs & Sanctions

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ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

ENJOY THE ISSUE! 请欣赏本期内容!

Editor 编辑 Katy Micallef Creative Director 创意总监 Jessica Camilleri Graphic Designer 图形设计师 Lea Markiewicz Photography 摄影 Aleksey Leonov Contributors 撰稿人 Maria Debrincat, Kai Dowling, Ramona Depares, Nicole Fields, Laetitia Bradamante, Alexander Ouaknine & Darlene Zammit Sales 销售团队 Sophie Crouzet, Denis Dzyubenko, Jan Kowalczyk Sofya Puzhaykina, Ana Maria Duarte Delgado, Renee Micallef Decesare, Marie Reyal, Sintija Rimsa, Michael Saliba, Lorraine Sammut & Bernard Schranz Translator 翻译 Catherine Peishan Hsu

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CONTENTS 14

40

82

目录 22

72

94

保留所有权利。 未经事先书面同意，严禁全部或部分复制SiGMAgazine的内容。 SiGMAgazine中的内容仅代表作者的个人观点，与编辑者和出版方无关。 我们会采取一切合理措 施确保内容的真实性和准确性，但对于文章、广告、照片或插图中出现的错误或遗漏，编辑者和出版方不承担任何责任。

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BETITON: GAME ON 游戏开始

Betiton teams up with Champions League winner Djibril Cissé.

Betiton与冠军联赛赢家Djibril Cissé合作。

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SiGMA EXECUTIVE SERIES SIGMA高管系列

We bring you some of the best moments from the first edition of the SiGMA Executive Series. 我们为您带来第一届SiGMA高管系列会议的一些精彩瞬间。

40

BANKING CRYPTO 加密货币银行业

Globiance discuss the financial revolution.

Globiance讨论了金融革命。

44

WINDS OF CHANGE 变化之风

JJ Woods on the trends disrupting the brick and mortar industry.

JJ Woods谈颠覆实体行业的 趋势。

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E-COMMERCE ON THE LOOT BOX ENGINE 战利品箱引擎上的电子商务 Can this micro-transaction industry survive the scrutiny? 这个微交易行业能否经受住审查？

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BREAKING BOUNDARIES 打破界限

Ramona Depares looks at the role of gender in the iGaming workplace.

Ramona Depares探讨了性别在iGaming工作场所中的作用。

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HOLDING CORPORATIONS ACCOUNTABLE 让企业负责任

Alexandrew Ouaknine, writes about why corporations may never fix their cybersecurity issues.

Alexandrew Ouaknine写道为什么企业可能永远无法解决其网络安全问题？

133

WHO’S WHO 谁是谁

Get to know the key figures in the gaming industry. 了解博弈产业的关键人物。

SiGMA is published by S.G. Worldwide Media Company Ltd, Pindou 4, 2409 Egkomi, Nicosia, Cyprus.

All rights reserved. Reproduction in whole or in part is strictly prohibited without prior consent in writing. Opinions expressed in SiGMA are not necessarily those of the editor or publisher.

All reasonable care is taken to ensure truth and accuracy, but the editor and publishers cannot be held responsible for errors or omissions in articles, advertising, photographs or illustrations.

SiGMA由S.G. Worldwide Media

Company Ltd出版，地址为Pindou 4,

2409 Egkomi, Nicosia, Cyprus。

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UPPING OUR GAME 提高我们的游戏水平

For many businesses 2021 has proved to be a frustrating year so far, even the best laid plan couldn’t outsmart the pandemic. Casino closures and mandated lockdowns have dominated the headlines and halted growth for most of Q1.

Finally, though, spring has arrived - and brought with it fresh hope for regeneration in a wilted market. Projections across US states already look positive, and countries like Dubai are making a name for themselves as a haven for new business.

Dubai is also where we launched our first shows of the year - AIBC Summit, an emerging tech-focussed event, and AGS Summit - a show dedicated to digital marketing, SEO, and affiliates.

一年，即使是最好的计划也无法胜过疫情的影响。 赌场 关闭和强制封锁占据了头条新闻，同时，第一季度的大 部分时间里停止了增长。

不过，春天终于来临——它给枯萎的市场带来了再生

的新希望。 美国各州的预测看起来很积极，而像迪拜这

样的国家正在成为新业务的避风港，为自己赢得声誉。 迪拜也是我们推出今年第一批展会的地方：AIBC峰 会——一个以技术为重点的新兴活动，以及AGS峰

会——一个致力于数字营销、SEO和代理商的展会。

The industry has certainly been craving the return of events, and we felt the time was right to step up our game and get back into the real world.

产业确实一直渴望活动的回归，我们觉得现在是时候

We’ve also amped up our efforts towards the virtual realm. In addition to finding success with the monthly SiGMA Roadshow, we’re gearing up to launch a series of webinars dedicated solely to the US markets - viewers with an interest in this high-growth continent can look forward to a series of in-depth, expert-led panels in June.

SIGMA巡演中获得成功之外，我们正在准备推出一系

It also wouldn’t be November without a SiGMA event here in Malta.

We’re bringing our annual supershow back to warm up this cold shoulder month, with a good dose of much needed networking and all the high quality features our delegates have come to love, such as the SiGMA Startup Pitch, two days of panel discussions and keynotes - and of course, a buzzing expo floor.

Eman

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对许多企业来说，2021年迄今已被证明是令人沮丧的

加强行动，回到现实世界。

我们也加强了对虚拟领域的努力。 除了在每月的

列专门针对美国市场的网络研讨会——对这个高增长 大洲感兴趣的观众可以在6月期待一系列由专家主导 的深入讨论。

没有在马耳他举行的SIGMA活动，11月就不完整。 我

们的年度超级展会即将回归，以温暖这个寒冷的月份， 并提供急需的网络交流，和我们的代表所喜爱的所有 高质量内容，如SIGMA初创企业擂台、为期两天的专

家小组讨论和主题演讲——当然，热闹的展览大厅是 必不可少的。 EMAN

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

Introduction 简介

Eman Pulis, Founder, SiGMA Group

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WORLD’S GAMING FESTIVAL

SÃO PAULO 13-14 SEPT 2022

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

MALTA

17-19 NOV 2021

MANILA

27-28 MAY 2022

CAPE TOWN 22-23 MARCH 2022

www.SiGMA.world

The 6th edition of SiGMA Pitch is back for 2021. Over 100 startups will be selected to showcase their products and initiatives throughout SiGMA events. Each startup will have a small booth at SiGMA surrounded by top investors and mentors. However, only the judges' top ten make it to the Pitch during the final leg of the Summit. Participants can increase their chance of being one of the top 100 by providing a 3-minute video-introduction upon participation!

SiGMA is not just a one-time-event, but a holistic platform bringing investors and startups together under one roof, forging connections, and building long-lasting relationships.

STARTUP VILLAGE PARTICIPANTS RECEIVE: 初创企业村参加者将获得：

Brand Visibility: Free 1x1 booth including cost of printing and furniture. 品牌曝光：免费的1X1M的展位，包括印刷和家桌椅等家具费用。

Premium Networking: Invitation to premium networking events during SiGMA. 顶级网络：受邀参加SiGMA展会期间的顶级网络交流活动。

Live Presentation: Startup Pitch presentation for ten finalists and meeting with investors on stage. 现场报告：十位最终入围者将在初创企业擂台上进行报告，并在舞台上与投资者见面。 PR and Media: PR opportunities through SiGMA’s wide array of media. 公关与媒体：通过SiGMA各式各样的媒体渠道进行公关的机会。

Consultancy and leads: Free consultancy and potential leads from leading industry veterans. 咨询与潜在客户：领先的业界资深人士为您提供免费咨询并带来潜在客户。

Building relationships: Personal connections to potential customers and investors. 建立关系：与潜在客户和投资者建立个人联系。

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Introduction 简介

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

第6届的SIGMA擂台即将于2021年回归。 超过100家初创企业将获选在整场活动中展示 他们的产品和计划。 每家初创公司都将在SIGMA上拥有一个小展位，周围环绕顶级投

资人和导师。 然而，只有评审的前十名才能进入峰会最后一站的擂台。 参与队伍可以提 供一支3分钟的视频介绍，增加跻身前100名的机会！

SIGMA并非仅仅是一次性的活动，而是将投资人和创业公司聚集在一起、形成联系并 建立长期关系的整体平台。

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GAME ON 游戏开始

BETITON ARE BRINGING THEIR A-GAME TO THE TABLE FOLLOWING THE ANNOUNCEMENT THAT THEY ARE TEAMING UP WITH CHAMPIONS LEAGUE WINNER DJIBRIL CISSÉ. WE ASKED ARNAUD SEROUR, CO-FOUNDER AND CHIEF EXECUTIVE OF BETITON, AND DIJBRIL CISSÉ WHAT MAKES THIS SUCCESSFUL PARTNERSHIP TICK. BETITON在宣布与欧洲冠军联赛冠军DJIBRIL CISSÉ合作后，将他们的顶级赛 事带到了台面上。 我们访问了BETITON的联合创始人兼首席执行官ARNAUD

SEROUR和DIJBRIL CISSÉ，是什么使这种成功的合作关系得以实现。

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ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

Cover Catagory Story 封面故事 产品类别

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SiGMA Magazine was the first iGaming media outlet to interview Betiton co-founder and chief executive Arnaud Serour as the company went live just over a year ago. We are delighted to hear it has grown strongly since then and has ambitious plans to build on the progress it has achieved so far.

Betiton is an up-and-coming operator that offers sportsbook, casino and live casino and, much like Arnaud Serour in fact, is full of energy and enthusiasm.

Indeed it is impossible not to notice the passion with which he describes his plans and it is no exaggeration to say that he imparts those qualities on to his staff.

Arnaud Serour started his iGaming career in the early 2000s in Playtech’s B2C division, where he held leadership positions in the operations department. He then joined Aspire Global where he became managing director of the B2C business. Those formative and subsequent years had a strong impact on Serour. He tells SiGMA Magazine they were a great learning curve and gave him invaluable insights on how to run an iGaming company.

“Djibril is a hugely talented player, a winner with character and strength of personality who is also extremely approachable, friendly and down to earth. But he is also a huge competitor who loves a challenge and playing his part” His vision is to develop Betiton into a mega-brand and entertainment portal that caters to sports bettors, eSports fans and online casino enthusiasts keen to experience the best in iGaming.

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When it comes to marketing, Serour says Betiton has (so far) grown mainly via the strong relationships it has developed with affiliate partners. Just over a year later, he and his colleagues are confident they have the experience to take Betiton to the next level when it comes to brand awareness and have brought in the former Liverpool striker Djibril Cissé to join the team.

SiGMA Magazine spoke with both Serour and Cissé to learn more about the partnership between a Champions League winner like Djibril Cissé and the rising iGaming operator that is Betiton.

HOW DID THE IDEA OF THE PARTNERSHIP BETWEEN BETITON AND DJIBRIL CISSÉ ORIGINATE? ARNAUD SEROUR: To be honest, my business partner and Betiton co-founder Laurent and I had been thinking of these kinds of partnerships long before Betiton was even launched. We love football and before COVID I would often travel to see my team Olympique de Marseille play, but also to Champions League and World Cup matches to watch top quality football in a live setting. With Laurent we were dreaming of partnering with a legendary football player even before adopting the brand name ‘’Betiton’’; and one day Laurent mentioned Djibril’s name. Being from Marseille, where Djibril was a star, I LOVED the idea.

Luckily Djibril is on the same wavelength as us – we’re super-excited that he agreed to join the team straight away and we have great plans.

Djibril is a hugely talented player, a winner with character and strength of personality who is also extremely approachable, friendly and down to earth.

But he is also a huge competitor who loves a challenge and playing his part.

Djibril has had a fantastic career with Liverpool, Sunderland, QPR, Marseille and Panathinaikos; but just as important, he has experienced major challenges and had to fight his way back to full fitness after some serious injuries. That is a mark of his determination and dedication which make him an outstanding individual and team member. We couldn’t be happier to have him in our squad!

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

Cover Story 封面故事

SIGMA杂志是第一个采访BETITON联合创始人兼首席执行官ARNAUD SEROUR的

IGAMING媒体，该公司在一年多前才开始运营。 我们很高兴地听到，从那时起，公司就

开始了强劲的增长，并制定了雄心勃勃的计划，在迄今取得的进展的基础上继续前进。 BETITON是一个新兴的运营商，提供体育博弈、赌场和真人赌场，该公司事实上与

ARNAUD SEROUR本人一样，充满了活力和热情。 事实上，你不可能不注意到他描述他 的计划时的激情，而且毫不夸张地说，他把这些特质传授给了他的员工。

ARNAUD SEROUR在21世纪初在PLAYTECH的B2C部门开始了他的IGAMING职业生 涯，在那里他担任运营部门的领导职务。 随后他加入了ASPIRE GLOBAL，成为B2C业

务的总经理。 这些形成期和随后的几年对SEROUR产生了强烈的影响。 他告诉SIGMA

杂志，这些经历形成了个很好的学习曲线，给了他如何经营一家IGAMING公司的宝贵 见解。

“Djibril是 一个非常有天赋的球员，是一个有个性与力 量的赢家，他也非常平易近人、友好和踏实。 然而，他同时 也是一个巨大的竞争者，喜欢挑战并尽一份自己的心力” 他的愿景是将BETITON发展成为一个巨型品牌和娱乐门户网站，以满足体育投注者、 电子竞技爱好者和热衷于体验最佳IGAMING的在线赌场爱好者的需求。

谈到营销，SEROUR说BETITON（到目前为止）主要是通过与代理商伙伴建立的牢固关 系来发展。 仅仅一年多之后，他和他的同事们相信他们有足够的经验将BETITON的品

牌知名度提高到一个新的水平，并请来了前利物浦前锋DJIBRIL CISSÉ加入这个团队。 SIGMA杂志采访了SEROUR和CISSÉ，以了解更多关于像DJIBRIL CISSÉ这样的冠军联 赛冠军和BETITON这样的新兴IGAMING运营商之间的合作。 BETITON和DJIBRIL CISSÉ之间合作的想法是如何产生的？

ARNAUD SEROUR：说实话，我的商业伙伴和BETITON的联合创始人LAURENT

NORTH和我早在BETITON推出之前就已经在考虑这种合作关系了。 我们热爱足球， 在疫情之前，我经常会去看我的球队：马赛奥林匹克队的比赛，也会去看冠军联赛和

世界杯的比赛，在现场观看高质量的足球。 采用 "BETITON"这个品牌名称之前，我们

就梦想着与一位传奇足球运动员合作。 有一天，LAURENT提到了DJIBRIL的名字。 我来 自马赛，DJIBRIL是那里的明星，我喜欢这个想法。 幸运的是，DJIBRIL我们有相同的想 法——我们对他同意直接加入球队感到非常兴奋，我们有伟大的计划。

DJIBRIL在利物浦、桑德兰、女王公园巡游者、马赛和帕纳辛纳科斯都有过精彩的职业 生涯；但同样重要的是，他经历了重大的挑战，在经历了一些严重的伤病后，他不得不 努力恢复到完全健康。 这是他的决心和奉献精神的标志，这使他成为一个杰出的个人 和团队成员。 他能加入我们的球队，我们再高兴不过了。

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Cover Story 封面故事

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

DJIBRIL CISSÉ: Quite simply, I connected with Arnaud; his energy and enthusiasm were infectious. As soon as we discussed the project, his vision of the partnership and the positivity he conveys in everything he does I knew I would be on board with it.

Betiton is a sportsbook and casino operator that is very much an outsider, a ‘David’ when compared with the ‘Goliath’ brands that operate in the UK and personally I love that idea. I’m a competitor and believe that the smaller ‘clubs’ can and should compete at the top table. In many ways that is what Betiton symbolises for me.

I’ve always enjoyed challenges and I’m really looking forward to getting involved!

“The vision is to offer a complete 360 experience for our players, where they can enjoy betting on the latest Premier League matches one evening and play a few hands of live blackjack the next” WHAT CAN WE EXPECT FROM THE PARTNERSHIP? AS: We can’t give away too many spoilers, but this partnership will also be a way to thank our customers and partners. We love meeting with them, they are the actors in our incredible success story, so as soon as the health situation allows it we will organise special sporting events, dinners and fan meetings with Djibril.

DC: As mentioned lots of great surprises to look forward to!

ARNAUD, WE INTERVIEWED YOU JUST OVER A YEAR AGO AS BETITON WAS GOING LIVE. TELL US HOW THINGS ARE GOING AND WHAT MORE CAN WE EXPECT IN THE COMING MONTHS? AS: We’re growing consistently and much more than we expected if I’m totally honest! In all seriousness, it’s been a busy and exciting time for the team, myself and Laurent. We have a number of side projects, but Betiton is our main focus and the company’s flagship brand. With our fantastic teams we are putting all our energies into it so it’s great to see us doing well.

DJIBRIL CISSÉ：很简单，我与ARNAUD心意相投；他

的能量和热情具有感染力。 当我们讨论这个项目时， 他对合作关系的看法以及他在做任何事情时传达的 积极性，让我知道我将会加入这个项目。

BETITON是一家体育博弈和赌场运营商，与在英国 经营的 “小虾米” 品牌相比，它在很大程度上是一

个局外人，一只 “大鲸鱼”，我个人很喜欢这个想法。 我是一个竞争者，我相信较小的 “俱乐部 ” 可以而 且应该在顶级的市场上竞争。 在很多方面，这就是 BETITON对我的象征。

我一直很喜欢挑战，我真的很期待参与其中。 我们能从这次合作中期待什么？

AS: 我们不能透露太多细节，但这种伙伴关系也将是

感谢我们的客户和合作伙伴的一种方式。 我们喜欢与 他们见面，他们是我们令人难以置信的成功故事中的 主角，所以一旦疫情状况允许，我们将与DJIBRIL组 织特别的体育活动、晚餐和粉丝见面会。

DC: 如前所述，有很多巨大的惊喜值得期待！

“我们的愿景是为我们的 玩家提供一个完整的360 度体验，他们可以在这个 晚上享受最新的英超比赛 的投注，下一个晚上玩几 手现场21点” ARNAUD，我们在一年多以前采访过你，当时

BETITON正准备上线。 告诉我们事情进展如何，在未 来几个月我们还能期待什么？

AS: 我们正在持续增长，完全诚实地说，比我们预期 的要多得多。 说实在的，对我和LAURENT的团队来

说，这是一个繁忙而令人兴奋的时期。 我们有很多副

业，但BETITON是我们的主要重点，也是公司的旗舰 品牌。 我们的团队非常出色，我们把所有的精力都投 入到它身上，所以很高兴看到我们做得很好。

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As part of our concept for an iGaming ‘mega-brand’ we have also launched Mrmega.com, a casino-focused brand that also offers live casino and sports betting.

The vision is to offer a complete 360 experience for our players, where they can enjoy betting on the latest Premier League matches one evening and play a few hands of live blackjack the next.

I’m a casual bettor myself and I view my playing as being of part of the modern entertainment experience. I don’t categorise myself as a sports bettor or casino player, but when there are big football matches (and especially if Marseille are playing!) I am a sports bettor football. In terms of casino gaming I don’t play exclusively on one product, but might want to play a few hands of live blackjack or some slots if there are no sporting events to bet on.

Today’s players have betting patterns that vary significantly according to context, events or personal taste. Our aim is to cater to those players and attract them to Betiton or MrMega by offering them the most complete product set across all verticals.

From that perspective, we are always adding to our brands and enhancing our product portfolio with new verticals, features and innovations.

“Betiton is a sportsbook and casino operator that is very much an outsider, a ‘David’when compared with the ‘Goliath’ brands that operate in the UK” DJIBRIL HAVE YOU HEARD OF THE IGAMING EXPO THAT IS SIGMA? DC: To be honest I hadn’t heard of it but the team at Betiton have been telling me about it a lot.

AS: We can have a spoiler here Djibril, can’t we? We are very happy to say that Djibril will be with us at SiGMA this year!

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作为我们IGAMING "巨型品牌" 概念的一部份，我

们还推出了MRMEGA.COM，一个专注于赌场的品 牌，同时也提供真人赌场和体育投注。 我们的愿景

是为我们的玩家提供一个完整的360度体验，他们

可以在这个晚上享受最新的英超比赛的投注，下一 个晚上玩几手现场21点。

“Betiton是一家体育博弈 和赌场运营商，与在英国 经营的“小虾米” 品牌相 比，它在很大程度上是一 个局外人，一只 “大鲸鱼” 我自己是一个休闲投注者，我认为我的游戏是现代 娱乐体验的一部分。 我不把自己归类为体育投注者 或赌场玩家，但当有大型足球比赛时（尤其是马赛 队的比赛！） ，我是对足球下注的体育投注者。 在赌 场游戏方面，我不会只玩一种产品，但如果没有体

育赛事需要投注，我可能会想玩几手现场21点或一 些老虎机。

今天的玩家的投注模式因环境、事件或个人品味而 有很大的不同。我们的目标是迎合这些玩家，并通 过为他们提供所有垂直领域最完整的产品集来吸 引他们加入BETITON或MRMEGA。

从这个角度来看，我们一直在增加我们的品牌，并 通过新的垂直领域、功能和创新增强我们的产品 组合。

DJIBRIL，你听说过SIGMA这个IGAMING博览会 吗？

DC: 老实说，我没有听说过，但BETITON的团队时 常向我提起它。

AS: DJIBRIL，我们可以在这里爆个雷，不是吗？我 们非常高兴地说，DJIBRIL将与我们一起参加今年 的SIGMA!

Cover Story 封面故事

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

ARNAUD HOW DO YOU VIEW SIGMA AS AN EVENT AND WHAT ARE YOUR EXPECTATIONS FOR THE SHOW THIS YEAR? AS: Every time I see or meet SiGMA founder Eman Pulis I remind him of the first edition of the conference. It brings back strong emotions and what Eman and his team at SiGMA have achieved is simply incredible. And of course I am working to emulate that same success with Betiton!

SiGMA is the industry event I look forward to the most. It has become a major tradeshow in a very short space of time.

After the incredibly tough year we’ve all had it will be a great opportunity to (hopefully) meet contacts, and friends face-toface. And as it’s in Malta, we’re ‘playing at home’… and with a striker like Djibril Cissé in the team we’ll be unbeatable!

ARNAUD 你如何看待SIGMA这个活动，你对今年的展 会有什么期望？

AS: 每次我看到或遇到SIGMA的创始人EMAN PULIS，

我都会提醒他第一届会议的情况。 这让我感受到强烈的 情感，EMAN和他的SIGMA团队所取得的成就简直是不

可思议。 当然，我也在努力让BETITON效仿的这种成功!

SIGMA是我最期盼的产业活动。 在很短的时间内，它已

经成为一个主要的贸易展览会。 在我们经历了令人难以 置信的艰难的一年之后，这将是一个很好的机会， （希

望）能与联系人和朋友面对面地交流。 由于办在马耳他， 我们是在 "主场作战"......而且队中有像DJIBRIL CISSÉ 这样的前锋，我们将是战无不胜的。

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SiGMA EXECUTIVE SERIES SiGMA高管系列 with Ramona Depares

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Executive Series 高管系列

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

In the first edition of the SiGMA Executive Series, created exclusively for SiGMA TV, we took a look at the thought leaders shaping the future of the gaming industry as it adapts and evolves following an unprecedented year of upheaval.

While the full series of interviews can be found on SiGMA TV; our dedicated youtube channel, we’re bringing you some of the best moments to SiGMA Magazine, from the very first episode where we spoke with Jesper Svensson - CEO of Betsson Group - about the migration to the digital industry and the stringent regulations governing it - which has, as he says, ‘had a really good year in a challenging time’ and which is undoubtedly 'a testament to the industry’, to the very last in the series - an interview with the Malta Gaming Authority’s new CEO - Carl Brincat.

Carl Brincat’s interview with SiGMA founder Eman Pulis took on the regulatory framework around the land-based industry in Malta and the opportunity for the island to explore the potential of developing the country’s first Integrated Resort.

“As a regulator we want an open channel of communication with the industry. We ultimately want the same thing - sustainable growth in a compliant manner.

That is a message we want to make sure we get across, he said.”

He also went on to say that If the government were to look into the possibility of having an IR in Malta, there would be nothing that would prohibit the country in following the same direction that it has had so far which is to seek flexibility and to examine whether the current limitations make sense - to look at whether they need to be extended.

Clement Dujardin, Managing Director at MyAffiliates is also featured. Having climbed her career ladder at a time when the industry was still evolving, and when there were very few women in the space, Clemence talks about her pleasure in taking on the challenge. She also speaks with passion about how MyAffiliates has grown, the challenges faced, and ultimately its current success today - with the company launching outside of its European comfort zone, launching two new operators in Africa.

“When I joined I immediately felt the challenge, I recognised there was gold there - it just needed a little TLC, and some understanding of what the capabilities of the product were and how we could grow the product into something that could be successful.”

Scan the QR code to watch each interview in full.

SIGMA高管系列是专门为SIGMA电视打造 的节目，在第一辑中，我们审视了塑造博弈

产业未来的思想领袖。 该产业在经历了史无 前例的动荡之年后，正在适应和演变。 完整的采访系列可以在我们专属的

YOUTUBE频道——SIGMA电视上找到。 在 此，我们将为您带来SIGMA杂志的一些精

彩片段。 从第一集，我们与BETSSON集团的 首席执行官JESPER SVENSSON谈及向数 字产业的迁徙以及管理的严格法规——正 如他所说，"在一个充满挑战的时期有非

常好的一年"，这无疑是 "对产业的一个证 明"，到该系列的最后一集——对马耳他博

弈管理局新任首席执行官CARL BRINCAT 的采访。

在SIGMA创始人EMAN PULIS的与CARL

BRINCAT的采访中，谈到了围绕马耳他实

体产业的监管框架，以及该岛探索发展该国 第一个综合度假村的潜力的机会。

他说："作为一个监管机构，我们希望与该产 业有一个开放的沟通渠道。 我们最终想要的 是同样的东西——以合规的方式实现可持 续增长。 这是我们想要确保传达的信息。 "

他还继续说，如果政府要研究在马耳他设立 综合度假村的可能性，没有任何东西会阻止 该国遵循迄今为止的相同方向——即寻求

灵活性，检验目前的限制是否有意义——看 看这些限制是否需要延长实施。

MYAFFILIATES公司的执行总监CLEMENT DUJARDIN也受邀参与该系列。 在这个 产业还在发展、 女性仍寥寥可数的时

候，CLEMENT就已经开启了她的职业生涯， 她谈到了自身接受挑战的乐趣；她还满怀激 情地谈到MYAFFILIATES如何成长、 其面临

的挑战，以及最终取得今天的成功——该公

司成功在欧洲的舒适区之外上线，于非洲推 出了两家新的运营商。

"当我加入时，我立即感受到了挑战，我察觉 到这里暗藏宝藏——这只是需要一点关爱

照顾，还有对产品能力以及我们如何能够将 产品发展成可能的成功的一些了解。 "

扫描二维码，观看各场完整访谈视频。

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TURNING GAMING ON

让游戏开始吧

SIGMA TV VISITED JESPER SVENSSON - CEO OF BETSSON GROUP - AT THEIR STYLISH AND RECENTLY REFURBISHED OFFICE IN MALTA TO LOOK INTO HOW THE COMPANY APPROACHED AND THRIVED IN THE MIDST OF THE UNPRECEDENTED CHANGES OF 2020.

SIGMA电视访问了BETSSON集团的首席执行官JESPER SVENSSON，在他们位于马耳他

的时尚且新近翻修的办公室中，了解该公司如何在2020年的空前变化中应对和发展壮大。

2020 HAS BEEN AN UNPRECEDENTED YEAR OF

than offline. Both online and offline have been growing

IMMENSE CHALLENGES FOR EVERYONE - WE’VE SEEN

throughout the years and they’re expected to keep growing

A MIGRATION TO ONLINE COMMUNICATIONS AND

- it’s an immense growth industry.

BEHAVIOUR. HOW HAS THAT REFLECTED GAMING?

From a business point of view, it’s been a good year, and I’m

I think gaming, and what we work with on a digital side, have

very pleased to be part of an industry and a company that in

got a boost out of that. It was a very challenging time for

a tough time, kept delivering good results.

a lot of people. With the lockdowns we’ve seen in several countries, you had people sitting at home and craving entertainment - and we are an entertainment industry - and we have been able to cater for that. We have seen that the transition from offline gaming to online gaming took place at a quicker pace than before.

All in all, digital gaming has had a really good year - I think it's a testament to the industry, it shows sustainability. It's an outcome of digitalisation, it’s as simple as that.

ONLINE GAMING IS MASSIVELY REGULATED - MORE SO THAN OFFLINE GAMING. WHY IS THIS? THE REGULATION SEEMS TO BE BECOMING MORE AND MORE STRINGENT. The whole industry is under immense scrutiny. We are constantly being audited in regards to what we’re doing with AML, etc. and that’s a natural part of an online business dealing with money. The scrutiny comes with that. If you look at digital, it’s much more traceable than it is in the offline world - that can also create a secure environment. It’s a little bit of a paradox at times, that we are so much more

“We have to conduct our business in a certain way - not just because we’re regulated but because it’s the right thing to do”

stringently regulated than the offline side, but, that said, offline is also a highly regulated industry.

The reality is that companies like ours have a lot of things in place in order to follow these regulations. We are a listed company on Nasdaq in Stockholm. We have to conduct our business in a certain way - not just because we’re regulated but because it’s the right thing to do. In some cases, we do see regulators that take it a bit too far and I think that if you over regulate and limit the customer experience too much, customers could choose to play outside the regulation and

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This transition was already taking place before Covid - every

thus removing the safe environment that licensed operators

year, digital gaming was growing at much more rapid rates

offer in terms of responsible gaming.

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

Executive Catagory Series 高管系列 产品类别

2020年对每个人来说都是前所未有的巨大挑

战——我们已经看到了向在线通信和行为的迁移。 这对博弈有什么影响？

我认为博弈，以及我们在数字方面的工作，都得到 了推动。 对很多人来说，这是一个非常具有挑战性 的时期。 随着我们看到几个国家进行封锁，人们坐 在家里，渴望娱乐——我们是一个娱乐产业——我

们能够满足这种需求。 我们看到，从离线博弈到在 线博弈的过渡速度比以前更快。

总而言之，数字博弈经历了非常好的一年——我认 为这是一个产业的证明，显示了可持续性。 这是数 字化的一个结果，就这么简单。

这种转变在疫情之前就已经发生了——每年，数字 博弈的增长速度都比线下要快得多。 这些年来，线

上和线下都在增长，而且预计它们会继续增长—— 这是一个巨大的增长产业。

从商业角度来看，这是一个很好的年份，我很高兴

能成为这个产业和公司的一部分，在一个艰难的时 期，它一直提供良好的结果。

“我们必须以特定方式开展业 务——不只是因为我们受到监 管，而是因为这样做是正确的” 在线博弈受到大量的监管——比离线博弈更多。 这 是为什么？监管似乎变得越来越严格了。

整个产业都受到了巨大的审查。 我们不断地接受审 计以了解我们在反洗钱方面所做的工作等等，这也 是在线业务处理金钱一个很自然的部分。 严格的审 查也是如此。 如果你看一下数字，它比线下世界更

容易追踪——这也可以创造一个安全的环境。 这有 时有点自相矛盾，我们的监管比线下严格得多，但 是，说起来，线下也是一个高度监管的产业。

现实情况是，像我们这样的公司有很多事情要做才 能遵循这些法规。 我们是一家在斯德哥尔摩的纳 斯达克上市的公司。 我们必须以特定方式开展业

务——不只是因为我们受到监管，而是因为这样做 是正确的。 在某些情况下，我们确实看到监管机构

做得有点过分，我认为，如果你过度监管，对客户体 验限制太多，客户可能会选择在未受监管的地方进 行博弈，进而离开持牌运营商在责任博弈方面提供 的安全环境。

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GOING FOR GOLD

打破界限

CLEMENCE DUJARDIN, MANAGING DIRECTOR AT MYAFFILIATES, SPEAKS TO SiGMA TV AS PART OF THE EXECUTIVE SERIES. MYAFFILIATES的执行总监CLEMENCE DUJARDIN接受了 SIGMA的采访，就在SIGMA电视的高管系列节目。

YOU STARTED IN CUSTOMER SUPPORT IN A SMALL POKER COMPANY, AND NOW WE’RE TALKING ABOUT THE MANAGING DIRECTOR OF ONE OF THE INDUSTRY’S GIANTS. IT MUST HAVE BEEN CHALLENGING, STARTING

When I joined, I immediately felt the challenge, and I recognised there was gold there - it just needed a little TLC and some understanding of the product’s capabilities and how we could grow the product into something that could be successful.

FROM THE BOTTOM, BUT ALSO AS A WOMAN. I think it’s a challenge both as a human and a woman. Back then, you had to start from scratch. The industry didn’t train anyone at the time; nobody knew about gaming, so you had to start at the bottom, learn the jargon, build understanding while also going through the instability - many companies opened and closed abruptly.

In terms of being a woman, it is still a male-dominated

“In terms of being a woman, it is still a male-dominated industry - but at the time, it was just males; there was little space for a woman”

industry - but at the time, it was just males; there was little space for a woman. Also, being in a Mediterranean country made it more difficult. So, it has been a challenge, but I loved the challenge, and I would do it all over again if I had to.

CAN YOU TELL ME MORE ABOUT MYAFFILIATES - WHAT MAKES THE COMPANY SO UNIQUE? MyAffiliates was born in 2007; Stephen Harris, our director in Australia, built the company from the bottom down. Our first client, on a very, very raw product, was Betsson. From that point onward, what happened was that the product MyAffiliates - was built on the requirement of what Betsson wanted, and at the time, it was very exciting. Of course, as you know, when you build software around the client, when it comes down to it and you want to grow it and make it more of a commercial product that will adapt to all needs, you will have all sorts of trouble.

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We’ve grown very carefully - for us; the focus has always been our clients. We never wanted to become monsters; we always wanted that clients could easily speak to any of us that there would be no boundaries. It is very important that we could have intimacy with our clients.

DO WE SEE A LOT OF OPERATORS USING THE AFFILIATE MODEL OUTSIDE OF EUROPE? Absolutely. We have two new operators launching in Africa, we have the US, where we realised despite regulation there was demand. We’re also expanding into the Latin American market and Africa. The challenge in these regions is that people are used to dealing with shops, so there is some adaptation from the client themselves and ourselves as a software provider to understand how we can convert offline to online.

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

Executive Series 高管系列

您从一家小型扑克公司的客户支持开始做起，而现在我正

在交谈的是产业巨头之一的执行总监。 这一定是个挑战，从 底层做起，同时还身为一位女性。

我认为作为个人和一位女性，这都是一种挑战。那时，你必

须从头开始。 当时这个产业没有培训任何人，没有人知道博 弈，所以你必须从底层开始，学习行话，建立理解，同时还要 经历不稳定的情况——有很多公司突然开业又突然关闭。 就作为一名女性而言，这仍然是一个男性主导的产业——

但在当时，产业只有男性，女性的空间很小。 此外，作为一个 地中海国家，这也使得它更加困难。 因此，这一直是一个挑

战，但我喜欢这个挑战，如果有必要，我还是会再次这么做。

“就作为一名女性而言，这仍然是一 个男性主导的产业——但在当时，产 业只有男性，女性的空间很小” 您能多跟我们谈谈MYAFFILIATES吗——是什么使该公司 如此独特？

MYAFFILIATES诞生于2007年，STEPHEN HARRIS是我

们在澳大利亚的主管，他从底层开始建立了这家公司。 我

们的第一个客户是BETTSON，当时推的是非常非常原始 的产品。 那时，我们的产品——MYAFFILIATES——是根据

BETTSON的要求建立，这在那时是非常令人兴奋地。 当然， 正如你所知道的，当你围绕客户建立软件时；当你想发展

它，使它成为一个更多的商业产品，以适应所有的需求时， 你会遇到各种各样的麻烦

当我加入时，我立即感受到了挑战，我了解到那里有宝

藏——只是需要一点照顾，需要了解产品的能力是什么，以 及我们如何能够将产品发展为能够成功的东西。

我们一直非常谨慎地成长——对我们来说，重点一直是我 们的客户。 我们从来没有想过要成为怪物，我们总是希望

客户可以很容易地与我们中的任何一个人交谈——没有界 限。 我们可以与客户有亲密的关系，这一点非常重要。

欧洲以外的地方，我们是否看到很多运营商使用联盟模 式？

当然有。 我们在非洲有两个新的运营商；我们在美国也有， 我们意识到，尽管受监管，但还是有需求，我们也在扩展到

拉丁美洲市场——这是一个小小的挑战，因为我们也看到， 在非洲人们非常习惯实体店，所以客户本身和我们自己作 为软件供应商需要进行一些适应，以了解如何将线下转为 线上。

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PULLING THE SAME ROPE

同心协力

IN HIS FIRST INTERVIEW FOLLOWING HIS APPOINTMENT THIS JANUARY TO CEO OF THE MALTA GAMING AUTHORITY (MGA), CARL BRINCAT JOINED SIGMA GROUP FOUNDER EMAN PULIS FOR THE FINAL PART OF AN EXCLUSIVE SERIES OF EXECUTIVE INTERVIEWS. 在上任马耳他博弈管理局首席执行官后第一场专访中，CARL BRINCAT接受了 SIGMA集团创始人EMAN PULIS的邀约，进行高管系列访谈的最后部份。

At the core of Brincat's mission was the ambition to drive change within the organisation, and to make improvements to the industry and the country at large. He explains: “There came a point where I said that the best way for me to contribute to the organisation would be to apply for the position of CEO.” DRIVING CHANGE TO THE CURRENT REGULATORY FRAMEWORKS VS CONTINUITY Does Brincat want to rock the boat in his new position? On whether he wants to drive change to the current regulatory frameworks or apply continuity, he said, “I feel that a level of continuity within the organisation is necessary. That does not mean that changes will not be made. Everyone has their style and everyone has a style that they suit to the particular time they are heading the MGA. Certain improvements that need to be made, certain tweaks, are already ongoing. As a regulator we want an open channel of communication with the industry. We ultimately want the same thing – an industry that is sustainable and at the same time compliant. That is a message we want to make sure we get across,” he said.

“Reputation is extremely important for the jurisdiction, for the industry, and for us a regulator. That cannot be prejudiced so that is something that we will continue to build on. At the same time, regulatory intervention must be both effective and proportionate, as it is through the sustainable growth

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of a compliance-focused industry that we can ensure that players are channeled to a regulated offer and duly protected, and the sector is kept free from crime.

“As a regulator we want an open channel of communication with the industry” TALKING OF SUSTAINABLE GROWTH - DOES MALTA HAVE THE POTENTIAL TO HAVE AN INTEGRATED RESORT? BECAUSE OF THE LIMITATIONS OF SLOTS TO TABLES HERE, COULD AN IR EVER MATERIALISE? Malta’s size may be a disincentive for the development of an integrated resort, but it would depend on the type of integrated resort one would look at. If government looks into the possibility having an IR in Malta, the governing legislation is sufficiently flexible as to cater for the possibility of widening the currently envisaged restrictions. Ultimately the purpose of the licence is to make sure that gaming is offered in a fair and safe manner - so increasing the number of slots and tables would not prejudice that if accompanied by corresponding safeguards.

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

Executive Catagory Series 高管系列 产品类别

BRINCAT使命的核心，是推动组织内部变革，并对整个 产业和国家做出改进的雄心。 他解释说：“我说过，对我 来说，为组织贡献最好的方式就是申请CEO一职。 ” 推动现有监管框架的变革VS延续性

BRINCAT是否想在新的岗位上大举变革？对于其是想 推动现有监管框架的变革，还是要采用延续性，这位

CEO回应道：“我觉得组织内部有必要保持一定的连 续性。 这并不意味着不会做出改变。 每个人都有自己

的风格，每个人都有适合自己在领导MGA的特定时期 的风格。

某些需要改进的地方、某些调整，已经在进行中。 作为 一个监管机构，我们希望与产业有一个开放的沟通渠

道。 我们最终想要的是同一件事——一个可持续发展、 同时也是合规的产业。 这是我们想要确保传达的信 息。 ”他说到。

“作为一个监管机构，我们 希望与产业有一个开放的 沟通渠道”

“对辖区、对产业、对我们这个监管机构而言，声誉都是 极其重要的。 这一点不能预判，因此这也是我们会继续 努力的方向。 同时，监管干预必须既有效又适度，因为 正是通过以合规为重点的产业可持续增长，我们才能

确保玩家被引向受监管的产品，并得到适当的保护，而 且该产业也不会出现犯罪。 ”

谈到可持续增长——马耳他是否有潜力拥有一个综合 度假村？由于老虎机和赌桌的局限性，综合度假村能 否实现？

马耳他的规模可能会阻碍综合度假村的发展，但这将 取决于综合度假村的类型。 如果政府考虑在马耳他建 立综合度假区的可能性，那么管理立法有足够的灵活

性，可能将目前设想的限制再放宽。 牌照的最终目的是

确保以公平和安全的方式提供博弈——因此，如果有相 应的保障措施，增加老虎机和赌桌的数量并无大碍。

29

“

Tsachi Maimon CEO ASPIRE GLOBAL 首席执行官

““

We see how the sports industry is beginning to start up again, even without the audience. We didn't come from a sports background, it wasn't our bread and butter. But when we thought about ourselves in the future, we wanted to see ourselves as a gaming supplier that controls more and more elements in the value chain. Sports is the biggest vertical in many countries, so for us it was natural - if we wanted to be influential in the gaming sector, we needed to own the sports vertical. It is a very long-term plan and ambition so even if it's affected by the pandemic it will not disturb us from looking a little bit further.

我们看到，即使没有观众，体育产业是如何开始重 新启动。 我们不是做体育出身的，这不是我们的谋 生领域。 但当我们思考未来的发展方向时，我们希

望把自己看成一个游戏供应商，控制价值链中越来 越多的元素。 体育是很多国家的主要垂直领域，所

以对我们来说很自然——如果想在游戏领域有非常 大的影响力，就需要拥有体育垂直领域。 这是一个

非常长远的计划和野心——所以即使受到了疫情的 影响，也不会干扰我们看得更远一点 。

30

Trevor De Giorgio CLO GREENTUBE 首席法律官

“

The industry is maturing on this island, which has brought about its own challenges. Quite a few of these expats who live and work and contribute to the island complain a lot about the environment and the lack of outdoor space they have to enjoy.

One of the biggest problems they have right now is where to send their children to school.

We need to invest more in the education system, and we need to produce more I.T people. You can’t just graduate from I.T and be ready for the gaming world because there are several different aspects involved in our job. We need to invest more, because it's not easy to find the right people here in Malta. In reality, tech is at the heart of the gaming industry.

这个产业在这个岛上逐渐成熟，这也带来了自己的挑

战。 有不少的这些外籍人士、 外国人，他们生活在岛上， 为岛上做贡献，他们对环境和户外空间的缺乏抱怨很

多。 他们最大的问题之一，就是他们要把孩子送到哪里 去上学。 我们需要对教育体系进行更多投资，我们需要

培养更多的IT人员，因为并不是IT专业毕业就可以进入 游戏世界，因为我们的工作涉及几个不同的方面。 我们 需要加大投资，因为在马耳他找到合适的人才并不容 易。 实际上，科技是博弈产业的核心。

Executive Series 高管系列

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

“

rhi burns GROUP COO ZIMPLER 集团首席商务官

““

When I first joined the iGaming sector 15 years ago, I found myself the only female on a 40 person team, so finding female colleagues and mentors was a struggle. iGaming in recent years has really embraced diversification, especially within gender diversity, so I’m seeing a lot more C-level positions taken by women, general decision making positions taken by women - that is definitely really going in the right direction. It’s gone from people like myself being told to ‘keep your head down, keep quiet’ to now being asked for opinions, which is a complete turnaround. Still a way to go I would say but I’m really happy with the strides the industry is taking.

15年前，当我第一次加入IGAMING时，我发现自己是40 人团队中唯一的女性。 因此，寻找女性同事或导师或上

Ramon Garcia CHAIRMAN DFNN 主席

“

Having headed the computer committee of the exchange and, again, loving the exchange itself - its rules, and owing a lot of my experiences to the learning that I've had from my peers in the exchange - I found it odd as the Philippines, where we have such great talent, that we were paying foreigners a huge amount of money [...]. I said, 'Why can't Filipinos do this?' and eventually I sat down with my wife on an old type of word processor, and typed out a random business plan that was based on the idea that Filipinos can compete with the rest of the world. 我曾担任交易所计算机委员会的负责人，以及，再 次强调，我热爱交易所本身——它的规则；我的很

多经验都归功于我从交易所的同行那里学到的东

级是不可能的。 但我认为IGAMING比许多其他产业更

西——我发现，在菲律宾我们拥有如此优秀的人才，

是在我要说的性别多元化方面。 我看到更多的C级职位

我想说，“为什么菲律宾人不能这样做？” 最后我和

多，尤其是在最近几年，已经真正接受了多元化，尤其

但我们却向外国人支付巨额的费用，这很奇怪[...]。

由女性担任，一般决策职位也由女性担任——这绝对是

我的妻子坐在当时还是老式的文字处理器上，随意

默” 的人，到现在被征求意见，这是一个完全的转变。 我

世界其他国家竞争。

朝着正确的方向发展。 像我这样被要求 “低头，保持沉

想说的是，还有一段路要走，但我对这个产业正在取得

打出了一份商业计划书，其基础是菲律宾人可以与

的进步感到非常高兴。

31

“

““

Hon. Dr. Chris Fearne

CO-FOUNDER & MANAGING DIRECTOR EXACTA SOLUTIONS

MALTA'S DEPUTY PRIME MINISTER

联合创始人兼执行总监

马耳他副总理

You need to be structured, so if you are either looking to get investment in your business or you’re looking to exit, you should talk to an M&A consultant. Obviously, you need to ensure you put all the steps in place and prepare to be looked at under a microscope.

Lots of companies, especially affiliates, have a lovely business model but are not necessarily prepared from a corporate structure or from a financial background, and that’s where we go in and say, look there are some gaps, let’s fix them before we put you in front of the big guys. With some preparation and some work, they can get more value for their businesses.

你需要有条理，你要么在寻找为你的企业获得投

It's been a rollercoaster year, it’s not been easy but it’s not been boring. The extent of the pandemic on a global scale has been something which we read about in science fiction novels, but having said this, now that it’s happened, we need to be prepared for the next step. Hopefully we won’t have another one in our lifetime, but you never know. So all around the world and Malta included, we are of course, still focused on the present pandemic, but we’re already starting to think on preparedness for future pandemics. In other words, our healthcare systems, our societies as a whole need to have the extra capacity to ramp up in case of future public health emergencies. 这是迭荡起伏的一年，既不容易，但也不无聊。 这场 全球疫情的程度有如我们在科幻小说中读到的那

资，要么就是在寻找退出，你应该和并购顾问谈谈。

样。 话虽如此，既然它已经发生了，我们就需要为下

备好被放在显微镜下检视。 很多公司，特别是代理

次，但你永远无法预料。 在全世界，包括马耳他在

显然，你需要确保把所有的步骤都落实到位，并准

一步做好准备。 希望我们在有生之年不会有另一

商，有一个可爱的商业模式，但公司结构或财务背

内，我们当然仍然关注目前的疫情状库，但我们已

们会说：看这里有一些差距，让我们在把你引荐给

的医疗系统，我们的社会整体需要有额外的能力，

景上不一定做好了准备，这就是我们介入之处，我 大老之前解决它们。 通过一些准备和一些工作，他 们可以为他们的企业获得更多的价值。

32

“

christopher vella

经开始考虑为未来的疫情做准备。 换句话说，我们 以应对未来的公共卫生突发事件。

Executive Series 高管系列

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

“

Clayton Bartolo MINISTER FOR TOURISM & CONSUMER PROTECTION 旅游和消费者保护部长

““

The main thing we have done over the past 10 months is turn the challenges into opportunities. So we look at the challenge, dissect it and look at what opportunities we can take out of it for our country - and over the past 10 months I was doing this for the digital sector, where we have seen a large number of companies go online - most of them for the first time. When the Covid-19 pandemic hit they changed their modus operandi to go online. So that aspect is one of the most positive changes I have seen.

在过去10个月中，我们所做的主要工

作是将挑战转化为机遇。 因此，我们正 视挑战、剖析它，并看看我们可以从中 为国家带来什么机会——在过去的10

个月里，我为数字领域做这件事，我们 看到大量的公司转向在线——其中大

多数是第一次。 然而，当新冠肺炎疫情 爆发时，他们改变了其工作方式，开始 到网上作业。 所以，这方面是我看到的 最积极变化之一。

silvio schembri MALTA'S MINISTER OF ECONOMY & INDUSTRY 马耳他经济与工业部长

“

Over the past three years we’ve done so much work in this area (gaming), we’ve put Malta on the map when it comes to the digital economy, we’ve introduced new legislation when it comes to blockchain, we’ve introduced a policy when it comes to AI, a new policy on esports and video game development, a new policy on how we will regulate the gaming industry per se, we’ve overhauled the whole regulation of the Gaming Act in Malta. That was an area I loved to work in, and that is probably why the Prime Minister decided to join the digital economic sector under the Parliamentary Secretary with my Ministry. So, we’re seeing the infusion of the traditional economy into a digital economy. As I see it, the future is the digital economy.

过去三年，我们在这个领域（博弈）做了很多工作， 在数字经济方面，我们打响马耳他名声；涉及到区

块链，我们引入了新的立法；至于人工智能，我们引 入了一项政策，一项关于电子竞技和视频游戏开发 的新政策，一项关于我们将如何监管游戏行业本身 的新政策，我们已经全面修订了马耳他的整个博弈 法监管。 这是我喜欢的工作领域，这很可能是总理

决定将数字经济部门加入到我的部门——议会秘书 之下。 所以，我们看到了传统经济向数字经济的注 入。 在我看来，数字经济是未来。

33

SiGMA

M&A SiGMA Group is always looking to expand its verticals to bring the gaming community together. This has brought SiGMA to launch a new M&A page which looks to connect investors with the gaming world.

Whether you’re a startup looking for seed investments or an established company looking for an exit, we’ve got your back!

We’ll connect you to the right people to make sure you’ll get the best evaluation for your business. What’s more, we won’t charge you a dime for this consultation!

SiGMA Group boasts over 40 deals and five amazing partnerships with M&A experts. Therefore, your opportunity will not only be available on the SiGMA website but our M&A + Marketing Manager, Kai Dowling, will also contact SiGMA's partners to fulfill whatever you are looking for - be it a sale or investment.

34

SIGMA集团一直在寻求扩大其垂直领域，将博弈社区

系起来。 这促使SIGMA推出了一个新的并购页面，希望 将投资者与博弈界联系起来。

无论您是正在寻找种子投资的初创企业，还是正在寻求 退场的成熟企业，我们都会支持您！我们会将您与合适 的人联系起来，确保您的企业得到最好的评估。 更重要 的是，我们不会向您收取任何一分钱的咨询费用。

SIGMA集团拥有40多笔交易，并与五个并购专家达成 的惊人合作关系。 因此，您的机会不仅可以将列明于

SIGMA网站上，我们的并购经理KAI DOWLING还将联

系SIGMA的合作伙伴，以满足您的任何需求——无论是 出售还是投资。

Feature 专题报道

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

THE FIVE M&A COMPANIES THAT SIGMA WORK WITH ARE: 1. PARTIS SOLUTIONS: Deliver strategic consultation and brokerage solutions to a diverse portfolio of international clients from across the sector.

2. EXACTA SOLUTIONS A household name in M&A, Exacta Solutions has built a broad network of professional contacts designed to facilitate your approach whether you are selling, acquiring, or simply boosting investment for growth.

3. CLEARSKY NETWORK Clearsky Network is an online marketplace for business opportunities worldwide. Highly experienced with crossborder transactions and with an international presence and extended global network.

4. ONLINE CASINO BROKER The one-stop-broker to help you buy and sell online casinos. Online Casino Broker will work with you to find the right casino or help you sell yours!

5. MISCHON DE REYA Mischon de Reya provides legal and advisory services to gambling businesses and are key suppliers to iGaming operators across the globe, advising businesses to become investor ready to fundraise and scale.

与SIGMA合作的五家并购公司是： 1. PARTIS SOLUTIONS:

为来自各产业的不同国际客户组合提供战略咨询和 经纪解决方案。

2. EXACTA SOLUTIONS

作为一个家喻户晓的并购公司，EXACTA

SOLUTIONS已经建立了一个广泛的专业联系网络， 以满足你无论是出售、收购，还是简单地提高投资来 促进增长的商洽。

3. CLEARSKY NETWORK

CLEARSKY网络是一个提供全球商业机会的在线市

场。 在跨境交易方面具有丰富的经验，并具有国际影 响力和扩展的全球网络。

4. ONLINE CASINO BROKER

一站式经纪人，帮助您购买和出售在线赌场。 在线赌 场经纪人将与您一起寻找合适的赌场，或帮助您出 售您的赌场！

5. MISCHON DE REYA

MISCHON DE REYA为博弈企业和全球IGAMING运 营商的主要供应商提供法律和咨询服务，为企业成 为投资者准备好筹集资金和扩大规模提供建议。

35

“

CHRIS VELLA

“

Exacta Solutions, Co-Founder and Managing 联合创始人兼总经理

Recruitment and M&A have one thing in common networking. The bigger you grow the more connections you make, and the higher profile connections are. In terms of this current scenario it does not make it easy from a practical perspective but there is an appetite - from those looking to sell and those investors who are looking for the next opportunity. Moreover, what is expected when dealing with clients of this level is that I deal with them directly, since I have the contacts and I am well prepared. iGaming is our main industry as that's where the networks lie. I prefer being specialised rather than expanding too much. The matchmaking part is the most critical part of M&A. Once this part gets the go ahead then the complicated part starts. Such as financial and corporate due diligence, as well as price negotiations. In the current situation it has not been easy but once the contract its signed - the celebration starts.

“

越大，你建立的联系就越多，而且是更高规格的 关系。 就目前的情况而言，从实际的角度来看这 并不容易，但胃口是有的——来自那些想要出

售业务的人，和那些正在寻找下一个机会的投 资者。 此外，在与这种级别的客户打交道时，人 们期待的是我直接与他们打交道，因为我有联 系人，而且我准备得很充分。 我偏好专精，而不 是涉猎过多。 牵线搭桥的部分是并购中最关键

的部分。 一旦这部分被接受，那么技术性的复杂 部分就开始了：比如财务和企业尽职调查和合 同条款，以及价格谈判。 这些都需要时间，在目 前的情况下这并不容易，但一旦合同签署—— 就能开始庆祝了。 ”

SUSAN BREEN Partner at Mischon De Reya 合伙人

Regulation has been one of the biggest drivers in M&A for the last five or six. We have seen a number of operators, affiliates and some cross B2C and B2B deals which are inevitable in a sector that is getting more mature and expensive to operate in.

The trend is towards bigger and more financially heavyweight in terms of of where the industry is going.

Looking at our client profile, we are seeing a hedging position against Europe, possibly Asia and a choice between the US, LatAm and Africa coming into play. The slow pace of regulation for the differences culturally are a factor but are not the deciding factor because they are used to complicated regulatory regimes.

Clients understand that the markets are highly unpredictable, there are some large markets there for the taking, if you can understand the market well enough and partner locally. So, I think you’ll have clients waiting in the wings to do business. Early adopters in the market will always do well.

36

招聘和并购有一个共同点——网络。 你的规模

“

在过去的五六年里，监管一直是并购的最大驱动

力之一。 我们已经看到一些运营商、代理商和一些 跨B2C和B2B的交易，这在一个越来越成熟、运营 成本越来越高的产业是不可避免的。 从产业发展

的方向来看，趋势是朝着更大、更有财务实力的方 向发展。

从我们的客户情况来看，我们看到欧洲严格限制的

立场，亚洲以及美国、 拉丁美洲和非洲之一可能会加 入。 文化差异的监管步伐缓慢是一个因素，但不是决 定性因素，因为客户已经习惯于复杂的监管制度。 客 户明白，市场是高度不可预测的，如果你能充分了解

市场，并建立当地伙伴关系，有一些大的市场是可以 拿下的。 因此，我认为会有客户在等着你与其开展业 务。 市场上的领头先锋总是能大放异彩。

Feature 专题报道

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

“

ROBIN REED CEO, Ichiban 首席执行官

We see that the European gaming scene is how heavy regulations are causing structural change. Companies are in need of new low threshold business where the regulatory threshold is not as extreme as seen in certain European markets. The Eastern Asian marketplace, for M&A, is becoming more mature and players are becoming more educated. We believe that we can take the best practice to the Asian market and deliver a value proposition not only to the industry and the shareholders but also to the users and in turn, that would lead to the company gaining interest from a strategic perspective for operators and suppliers to collaborate with in Asia. There must be respect and mindful for the new market place, you need to understand the infrastructural challenges there are, you need to understand difference in content and use in behaviour and habits as well as understanding the regulatory landscape which is somewhat still under developed in certain markets when comparing it to the EU and the US.

“

“

我们看到，欧洲的博弈业是如何通过严厉的 监管引起结构性变化的。 公司需要新的低门 槛业务，那里的监管门槛并不像某些欧洲

市场那样极端。 对于并购来说，东亚市场正 逐渐变得成熟，玩家也越来越被教育。 我们

相信，我们可以将最佳实践带到亚洲市场， 不仅面向产业和股东，同时也且向用户提

供价值主张，反过来，这将促使公司在战略 角度上获得亚洲运营商和供应商的合作兴 趣。 必须尊重和关注新的市场环境，你需要

了解那里的基础设施挑战，你需要了解内容 和使用行为和习惯的差异，还要了解监管情 况，与欧盟和美国相比，某些市场的监管仍 不完善。

CRISTINA ROMERO Partner at Loyra 合伙人

In LatAm, we work with both investors that focus on private equity or venture capital profile and then the operators and the B2Bs which are usually European. Most of them are listed on the stock exchange, which is vital for regulatory and compliance purposes. The environment, due to regulations taking place, is a positive one with interest on many different sectors – from big deals to a number of other opportunities. One thing that operators and financial investors look at is whether you have a local partnership deal, even if it is in the minority. This is really important so that you will be able to understand the region, therefore, it is of utmost importance to work hand-inhand with someone who is a local to that market, whether it is an acquisition or partnership. We look closely at these partnership opportunities that have the potential to develop into commercial partnerships and could turn into an acquisition in the future.

“

在拉丁美洲，我们目前看到的是，我们与专

注于私募股权或风险资本的投资者合作，然 后是运营商和B2B，这些通常是欧洲公司。

他们中的大多数都在证券交易所上市，这对 监管和合规目的至关重要。 由于法规的出

台，环境很积极，人们对许多不同的产业感

兴趣——从大型交易到其他一些机会都是。 运营商和金融投资者关注的一件事是你是 否有当地的合作交易，即使只占少数。 这真

的很重要，这样你就能了解这个地区，因此， 无论是收购还是合作，与该市场的本地人携 手合作是最重要的。 我们密切关注这些有可 能发展成商业合作关系的合作机会，然后， 最终在未来可能形成收购。

37

A NEW PLAYER IS IN TOWN SiGMA IS DEVOTED TO HELPING INDIVIDUALS WHO ARE NEW TO THE GAMING INDUSTRY THROUGH OUR NETWORKING OPPORTUNITIES AND BRUCE IS OUR LATEST ADDITION. KAI DOWLING SITS DOWN WITH REPUTABLE BROKER BRUCE, TO DISCUSS THE SIMILARITIES BETWEEN THE ADULT & GAMING INDUSTRY.

WHAT LED YOU TO THE M&A INDUSTRY? To be honest, money. That and there was a need for website

HOW IS ONLINEBROKERCASINO.COM DIFFERENT FROM THE REST?

brokering in the adult space, where I’ve forged out a space

We feel we’re bringing a professionalism to this space that

for myself and it’s worked out amazingly for my career.

it desperately needs. Again, no knock against any of my

WHY DID YOU START ADULT SITE BROKER?

colleagues, but I just don’t see other companies quite as formalised as we are.

Well, like I said above, I saw an opportunity in the market and

And really, our company has learned many lessons in the

jumped on it. I had and still have a marketing company and a

adult space and are bringing those to gaming.

general consulting company that works in adult. I had a client that I was doing marketing for and he said, “I’d like to sell my sites, can you help?”: I said “I have a lot of contacts in your space. I think I can help.”

I sold his sites in 3 weeks and said “man, this is easy”. Well,

“My philosophy is if you do it right you will be rewarded.”

not so fast. It’s not that easy, I haven’t sold a listing in 3 weeks since, but we’ve come pretty close. I decided to formalise the company and went to work. I quickly realised there were a lot

DO YOU THINK THAT ADULT SITES AND GAMING

of people who needed those services. It took a while, but I’ve

COULD BE A PROFITABLE COMBINATION?

refined the art of selling adult websites and now I can say I’m very good at it.

not the same. They are predominantly male and the age

It takes time to learn how to pick what to sell and what not to

demographics are also very similar. And I already know of

sell. Sites have to be marketable.

people who have investments in both spaces. They benefit

I also learned that most domains are not marketable.

99.9999 are garbage. The rest there just isn’t a great demand for. So, I’m not in that business much at all. We sell

from the traffic on both sides.

Gaming isn’t that different from the adult industry - both are similar, since the site owners are mainly male and a really fun

completed sites.

group of people. People in gaming are perhaps even more

YOU'VE RECENTLY MOVED TOWARDS THE GAMING

of the industry. The size of the deals is larger in gaming and

INDUSTRY - WHY IS THAT?

the valuations are a bit different. Both tend to be higher.

Kind of the same thing - I saw an opportunity. I looked at the

WHERE DO YOU SEE YOUR NEW PROJECT HEADING TO

rest of the market and realised, although many people broker

IN THE NEAR FUTURE?

gaming sites, things aren’t quite as formalised as they are with Adult Site Broker.

We just started, but there is a lot of interest.

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Oh absolutely. The profile of the user is very similar, if

secretive than the people in adult. It has to do with the nature

I expect to eventually become the go-to-choice in this space, just like we are in the adult sector. My philosophy is: if you do it right you will be rewarded.

Q&A 问答

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

新玩家驾到

SIGMA致力于通过我们的网络机会来帮助那些刚进入博弈业的人，BRUCE是我们最

新的成员。 KAI DOWLING与BRUCE一同坐下来，讨论了成人和博弈业的相似之处。 是什么促使你进入并购产业？

ONLINEBROKERCASINO.COM与其他

站经纪的需求，我在那里为自己打造了一

我们觉得我们给这个领域带来了它迫切需

说实话，是钱。 事实上，在成人领域有对网 个事业，而且对我的事业有惊人的效果。

你为什么要创办ADULT SITE BROKER？ 嗯，就像我前面说的，我看到了市场上的

机会并抓住了它。 我曾经并仍然拥有一家 营销公司和一家从事成人业的一般咨询

公司。 曾经有一个客户，我当时正在为他做 营销，他说："我想出售我的网站，你能帮忙 吗？我说 "是的，我想可以。 在你的领域我 有很广泛的联系。 我想我可以帮忙。 "

我在3周内卖掉了他的网站，并想着，"哇， 这还真容易"。 但事实是，A没那么快，这并 没有那么容易，从那以后，我未曾再于3周

内卖出业务，但我们已经很接近了。 我决定 正式运营公司，然后开始工作。 我很快意识 到，有很多人需要这些服务。 虽然花了一段 时间，但我已经完善了销售成人网站的艺 术，现在我可以说我对其非常擅长。

要学会如何选择卖什么和不卖什么，这需 要时间。 网站必须是有市场的。

我还了解到，大多数域名都是没有市场的。 百分之99.9999是垃圾。 其余的则是没有很 大的需求。 所以，我根本就不怎么做这个生 意。 我们出售完善的网站。

你最近转而注意博弈业——这是为什么？ 原因差不多——我看到了一个机会。 我看

了看市场的其他部分，并意识到，虽然很多 人都在代理——网站，但事情并不像我的 ADULT SITE BROKER那样正规。

我们才刚刚开始，但有很多人感兴趣。

网站有什么不同？

要的专业性。 再说一遍，我不是在打击我的 任何同业，但我只是没有看到其他公司像 我们这样正规化。

事实上，我们公司已经在成人领域学到了

很多经验，并将这些经验带到了博弈中。

"我的理念是，如果你做 得对，你会得到回报" 你认为成人网站和博弈可以成为一个有利 可图的组合吗？

哦，当然。 用户的情况即使不一样，也是非常 相似的。 主要是男性，年龄统计族群也非常

相似。 而且我已经知道有一些人在这两个空 间都有投资。 他们从两边的流量中受益。 博弈在许多方面与成人业没有什么不

同——两者是相似的，因为网站所有者主要

是男性，是非常有趣的族群。 不同的是，博弈

业的人甚至比成人业的人更神秘。 这与该产 业的性质有关。 博弈业的交易规模更大，估 值也有点不同。 两者都来得更高一些。 我们的公司肯定会从中受益。

你认为你的新项目在不久的将来会往何 处发展？

我希望最终能成为这个领域的首选，就像

我们在成人领域一样。 我的理念是，如果你 做得对，你会得到回报。

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BANKING CRYPTO 加密货币银行业

WITH THE LAUNCH OF GLOBIANCEBANK PLANNED FOR Q3 OF THIS YEAR, WE CAUGHT UP WITH CEO OF GLOBIANCE OLIVER MARCO LA ROSA AND CO-FOUNDER IRINA MUDREAC TO FIND OUT MORE ABOUT HOW CRYPTO PROCESSING IS REVOLUTIONIZING THE INDUSTRY. 随着GLOBIANCEBANK计划在今年第三季度推出，我们采访了GLOBIANCE的首席执

行官OLIVER MARCO LA ROSA和联合创始人IRINA MUDREAC，以更加了解加密货币 处理如何彻底改变这个产业。

HOW ARE YOU AS A COMPANY AND PERSONALLY COPING WITH THE GLOBAL COVID CRISIS? Our family is doing well. Irina and I enlarged our family with a new baby boy, who is 11 months old now. We’re able to spend more time with our kids and are enjoying a flexible lifestyle. Working from home has become natural for us as well. Our team is spread all over the world, with an active presence in Germany, Malta, UK, Singapore, Turkey, India, Brazil, Australia and Argentina - so we constantly work remotely and as we have many new colleagues, we never feel isolated or bored. In fact, I would say that the crisis has made as much more busy, due to the increased adoption of digital currencies.

COMPARED TO YOUR SITUATION IN 2019, HOW HAS YOUR GAME PLAN CHANGED? We have closed a lot more agreements with banking partners and have ourselves transformed into one. With the difficulties our highrisk clients are facing onboarding to banking solutions we have decided to provide more services directly to provide more services in a seamless experience to our clients. In addition to the European and Singapore platforms we have just set up new platforms in Argentina, Brazil and Australia and plan to launch further platforms soon. We have also decided to open our own bank – GlobianceBANK.

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你们公司和你个人是如何应对全球经济危机的？

我们的家庭情况良好。 IRINA和我有了一个新的男孩，他

现在已经11个月大了。 我们能够花更多的时间与我们的 孩子在一起，并享受弹性的生活方式。 在家工作对我们

来说也变得很自然。 我们的团队遍布世界各地，在德国、 马耳他、英国、新加坡、土耳其、印度、巴西、澳大利亚和

阿根廷都有活跃的身影——因此，我们经常远程工作， 由于有很多新同事，所以我们从不感到孤立或无聊。 事

实上，我想说的是，由于数字货币的采用越来越多，这场 危机让我们变得更加忙碌。

与2019年的情况相比，你的计划有什么变化？

我们与银行合作伙伴达成了更多的协议，自身也转变成 为一家银行。 由于我们的高风险客户在接入银行解决方 案时面临的困难，我们决定直接提供更多的服务，以无

缝体验的方式为客户提供更多的服务。 除了欧洲和新加 坡的平台，我们刚刚在阿根廷、巴西和澳大利亚建立了 新的平台，并计划很快推出更多平台。 我们还决定开设 我们自己的银行——GLOBIANCEBANK。

Q&A 问答

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

WHO ARE YOUR CLIENTS TODAY? Today our volume is dominated by business clients. We know most of our clients personally and many were with us from the beginning. We understand that for a business it is not reasonable to write support tickets and wait days for an answer, so we are always available personally and take the time to listen to the wishes of our clients.

We provide custom solutions and implement features demanded by our clients.

We also provide services to retail clients but they only make up a small percentage of our clientele today.

WHAT CAN YOU TELL US ABOUT THE RANGE OF SERVICES YOU OFFER? Our main business is exchanging Crypto and Fiat currencies. To ease the Crypto to Fiat transfers we offer our own IBAN ranges, also catering to the high-risk industries.

We have LT, GB, FR, ES IBANs that we can provide to clients dedicated. We provide also Multi-Currency Wallet accounts in our Singapore EMI. After going through our KYC/KYB procedure our clients enjoy limitless transactions.

你们如今的客户有谁？

今天，我们的业务量以商业客户为主。 我们

认识大多数客户，许多客户从一开始就与我 们合作。 我们明白，对于一个企业来说，开启 支持对话并等待答复是不合理的，所以我们 总是亲自出马，花时间倾听客户的愿望。 我

们提供定制的解决方案，并实现客户所要求 的功能。

我们也为零售客户提供服务，但他们如今只 占我们客户的一小部分。

能与我们分享你们提供的服务范围吗？

我们的主要业务是兑换加密货币和法定货

币。 为了方便加密货币到法币的转移，我们提 供自己的IBAN范围，也满足高风险产业的需

求。 我们有立陶宛、英国、法国、西班牙的IBAN 可以提供给客户专用。 我们在新加坡的EMI中 也提供多币种钱包账户。 在通过我们的KYC/ KYB程序后，我们的客户享有无限的交易。

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“ We are still early to the game, with the size of the addressable market estimated to be somewhere in the vicinity of $640 trillion to as high as 1 quadrillion USD of traditional derivatives and financial markets which are set to be disrupted ”

42

Q&A 问答

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

Then we have Individual and Corporate Cards connected to the accounts, which have up to 500,000 Euro monthly limit. Recently we also introduced our Crypto Processing Gateway.

DESCRIBE CRYPTO PROCESSING AND ITS ADVANTAGES? HOW IS IT REVOLUTIONISING THE INDUSTRY? Our crypto processing gateway has been active since April. It was a product that was in high demand with our clients. It basically replaces credit card payment gateways.

Payments in crypto are definitely the best solution for high-risk merchants today.

We invite all merchants to open a free account and try crypto processing in addition to the current payment gateway. Merchants do not need to worry about the volatility of the received crypto assets as those can be automatically converted to Fiat Currencies.

We provide this solution also to other banking and payment services providers.

As you know there are certain risks and disadvantages when you offer credit card payments - card fraud, charge backs, rolling reserve.

GLOBIANCEBANK – WHEN WILL IT BE READY AND WHAT ADDITIONAL BENEFITS CAN THE CLIENTS EXPECT?

Now crypto processing is integrated as a checkout option in the same way, but instead of with credit card clients pay with crypto. It can be used by any business but is most effective for high-risk industries.

The target date for the Go-Live of the first GlobianceBANK is Q3 this year. Setting up more fully owned banks and banking solutions gives our clients more possibilities to store their funds across multiple accounts and jurisdiction to ensure the safety and

By design there are lower fees, no risk, no rolling reserve and transactions are definite.

The product is available in a white-label version for the merchant and seamlessly integrated in his platform. The integration can be done in a short time and there are no setup costs involved.

然后，我们有个人和企业卡连接到账户，每月有高达

500,000欧元的限额。 最近，我们还推出了我们的加密货币 处理网关。

描述一下加密货币处理和它的优势？它是如何彻底改变这 个产业的？ 我们的加密货币处理网关自4月以来一直很活跃。 这是我

们客户需求量很大的一个产品，基本上取代了信用卡支付 网关。

accessibility at any time. Besides enabling us to provide more and cost-efficient banking solutions demanded by our high-risk clients it will also allow us to trade securities, so you can expect new features to be added to our platform soon.

“我们仍然处于早期階段，可 解决的市场规模估计在640 万亿美元甚至高达1万亿美 元附近，传统衍生品和金融 市场将被颠覆”

如你所知，当你提供信用卡支付时，有一定的风险和缺

之外的加密货币处理。 商家不需要担心收到的加密货币资

现在，加密货币处理以同样的方式被整合成一个结账选

我们也向其他银行和支付服务提供商提供这种解决方案。

点——信用卡欺诈、扣款、循环储备金等。

项，但客户不是用信用卡，而是用加密货币支付。 它可以被 任何企业使用，但对高风险产业最为有效。

根据设计，费用较低、没有风险、没有循环储备金，而且交 易是确定的。

该产品为商家提供了白标版本，并无缝集成到其平台中。 整合可以在很短的时间内完成，而且无需任何设置成本。 加密货币支付绝对是当今高风险商户的最佳解决方案。

我们邀请所有商家开设一个免费账户，尝试现有支付网关

产的波动性，因为这些资产可以自动转换为法定货币。

GLOBIANCEBANK——何时准备就绪，客户可以期待哪些 额外的好处？ GLOBIANCEBANK推出的第一个目标日期是今年第三季 度。 建立更多完全自有的银行以及银行解决方案，使我们

的客户有更多的可能性，将其资金存储在多个账户和司法 管辖区，以确保安全并且随时可以访问。 除了使我们能够 为高风险客户提供其所要求的更多具成本效益的银行解 决方案，它也将使我们能够进行证券交易，因此你可以期 待我们的平台很快就会增加新的功能。

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变化之风

44

Q&A 问答

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

JJ WOODS, DIRECTOR OF ATLANTIC CASINO CONSULTANTS, WHO HAS BEEN IMMERSED IN THE LAND-BASED INDUSTRY FOR OVER 35 YEARS. HE JOINS MARIA DEBRINCAT TO DISCUSS THE TRENDS DISRUPTING THE BRICK AND MORTAR INDUSTRY AND WHAT’S IN STORE FOR THE FUTURE. JJ WOODS在实体博弈业打滚了35年之久，他与MARIA DEBRINCAT一 起，讨论颠覆实体博弈业的趋势以及未来的发展方向

In the land-based industry, one has to grasp a unique understanding of the people who gamble and what their requirements are.

WHEN AND WHERE DID YOU START YOUR CAREER IN THE GAMING INDUSTRY? After a few years working in banking in London, I started my casino career in the early 80’s and it was a marvellous place to begin, as at that time the UK had a formidable reputation for its gaming legislation and the expertise in managing casinos in general worldwide. I found this quite useful in later years as countries abroad wanted people who were experienced in the UK casino industry to assist them set up casinos in their countries.

WHAT WAS THE TRANSITION FROM BANKING TO CASINO LIFE LIKE? The personalities I worked with in the casino industry were completely different to that of banking, and central London had a lot to offer when it comes to night life.

在实体产业，必须对博弈的人和他们的需求有 独特的理解。

你是何时、从哪里开始你的博弈产业职涯？

在伦敦的银行业工作了几年后，我于80年代初 在伦敦开始了我的赌场生涯，这是一个很好的 开始，因为当时英国的博弈立法和管理赌场的 专业知识在全球都有很高的声誉。 在后来的日

子里，我发现这一点相当有用，因为国外的国家 希望有在英国赌场业有经验的人协助他们在自 己国家建立赌场。

从银行业到赌场生活的转变是怎样的？

我在赌场产业工作的个性与银行业完全不同， 伦敦市中心的夜生活也很丰富。

那是一个多么令人兴奋的环境。 最大的变化是， 你大多在白天睡觉，晚上工作，这需要一些时 间来适应。

It was such an exciting environment. The biggest change is that you are mostly sleeping during the day and working nights and this takes some getting used to.

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46

Q&A 问答

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

TELL US MORE ABOUT THE TIME YOU WERE SETTING UP CASINOS IN MOSCOW IN THE 90’S. HOW RISKY WAS THAT? This was just after Gorbachev and yes, Moscow was wild and dangerous with various groups trying to seize control of small and large businesses. To put it into perspective, there were bombs going off regularly, an average of one bank owner or manager being shot per month.

All of this lead up to the White House Siege which almost positioned Russia on the brink of civil war. Too many stories to tell, but safe to say it was an extraordinary experience.

"Charm and magic, I could not think of a better way to describe it because that was always the experience we sold" COMPARED TO THE OLD DAYS, DO YOU FEEL LAND-BASED CASINOS HAVE LOST THEIR CHARM AND MAGIC?

告诉我们更多关于你在90年代在莫斯科建立赌场 的情况。 那时候有多大的风险？

那是在戈尔巴乔夫之后，是的，莫斯科那是疯狂又危 险，各种团体试图夺取大小企业的控制权。 你可以从 这个角度看：经常有炸弹爆炸，平均每个月有一个银 行老板或经理被枪杀。

所有这些都导致了白宫围攻事件，它几乎使俄罗斯

处于内战的边缘。 有太多的故事要讲，但可以说这是 一个不寻常的经历。

“魅力和魔力，我想不出 更好的方式来描述它， 因为这正是我们一直在 销售的经验”

与过去相比，你是否觉得实体赌场已经失去了它们 的魅力和魔力？

Charm and magic, I could not think of a better way to describe it because that was always the experience we sold. Whilst casino staff came from diversified backgrounds, one thing we were all brilliant at was manners and courtesy towards the customers.

魅力和魔力，我想不出更好的方式来描述它，因为这

Right or wrong, casinos attracted attractive people so regardless if you were a waitress, working in reception or as a dealer you had something to offer, be it personality or just attractive way of

不管是对是错，过去赌场都会吸引有吸引力的人，所

carrying out your duties. And hand on heart that is not what is happening today.

Casinos are not the big draw or curiosity that they once where, as I have said time and time before: It is not just the décor and the gambling tables that make a casino great, but the personality of the people who work there. Several times, major corporates forget this principal but this might be the last chance for survival for land-based operations.

正是我们一直在销售的经验。 虽然赌场工作人员来

自不同的背景，但有一点我们都很出色，那就是对顾 客的礼貌和礼节。

以不管你是服务员、接待员还是荷官，你都能提供一 些东西，不管是个性还是履行职责的方式都很有吸 引力。而今天的情况却并非如此。

赌场不再像以前那样吸引人，也不再像以前那样让 人好奇，正如我以前多次说过的那样：使赌场变得

伟大的不仅仅是装饰和赌桌，而是在那里工作的人 的个性。 好几次，大型企业都忘记了这一原则，但这 可能是实体业务的最后生存机会。

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WHY ARE SO MANY LAND-BASED CASINOS

throughout the 70’s, 80’ & 90’s, golf clubs, hotels and

RELUCTANT TO MOVE ONLINE?

nightclubs came to the casino operators begging for

I guess one of the reasons is fear of failure. We must

a casino to be installed at their property.

remember when land-based owners over the years

Today this has changed and casino operators are

were setting out to make their casinos great, online

now begging the hotels and resorts to install a

companies were doing the same thing with their

casino on these premises to be part of this existing

offerings. There is a significant head start achieved here

successful business. This is how much the dynamic

which would cost a serious amount of money to reduce

has changed. You see, we were the attraction and

this advantage and the majority of the cost would have

main show back then, but not today.

to be spent on marketing. A small part of the reluctance to go online is simply policy: Why has Primark’s clothing

WHAT ARE YOUR PREDICTIONS FOR THE FUTURE

company never stepped into the online arena?

OF THE GAMING SECTOR?

YOU SAID YOU HAVE A DAUGHTER FROM 1986,

It’s time to roll out “boutique style casinos” which are

SO SHE IS A MILLENNIAL. DO YOU THINK WITH

rather special with more attention on customer service

THE MILLENNIALS THE GREAT TIMES OF LAND-

and comfort. Large casinos with more than 40 tables

BASED CASINOS HAVE ENDED?

will struggle for some time as people do not want to enter a crowded arena for the foreseeable future.

I do not think they ever really saw casinos at their best because in the UK, the market was certainly

Online gaming has already reached record highs and

in decline is the 90’s and with the regulation of the

will continue to do so, but it will come at a cost to the

industry in 2005, the whole gaming industry became

vulnerable and problem gamblers, which in turn will

very complicated from a customer’s perspective. It is

lead to new laws and ever increasing compliance

all about the mood and the atmosphere, and if you

both from governments in general and the respective

lose that you lose everything.

Anti-Money laundering units. FOBTS (Fixed odds betting terminals) especially in the UK, were allowed for many years but eventually got restricted because

"It is not just the décor and the gambling tables that make a casino great, but the personality of the people who work there"

of their addictive nature. Regardless of how big the company or corporate is, nothing lasts forever.

HAVE YOU BEEN TO OUR SIGMA EXPO BEFORE AND WHAT DO YOU THINK ABOUT THE INTRODUCTION OF THE LAND-BASED SECTOR TO SIGMA? I was looking forward to visiting the show prior to the pandemic so I am looking forward to the next event in a happier time. It’s very encouraging that SiGMA

DO YOU THINK EUROPE IS READY TO HOST ITS

48

is now covering the land-based sector with such

OWN INTEGRATED RESORT?

enthusiasm. So many others have taken their eyes

Yes, this could be the road to survival for the

from. You would not have online gaming today if it

land-based casino model. We must remember that

wasn’t for the original land-based casinos.

off this market, which is where gaming all started

Q&A 问答

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

“使赌场变得伟大的不仅仅是装饰和赌 桌，而是在那里工作的人的个性” 为什么这么多的实体赌场不愿意转移 到网上？

我猜其中一个原因是对失败的恐惧。 我

们必须记住，多年来，当实体赌场的业主 开始提升他们的赌场变得更好时，在线

公司也在为他们的产品做同样的事情。 这里取得了一个重要的先机，如果要创 造这种优势，需要花费大量的资金，而

且大部分的费用必须花在营销上。 不愿 转到线上的一小部分原因，就是政策问

题：为什么PRIMARK的服装公司从未涉 足网络领域？

你说你有一个1986年出生的女儿，所

以她是千禧世代。你认为随着千禧一

代的到来，实体赌场的伟大时代已经结 束了吗？

我不认为他们曾经真正看到过赌场的最 佳状态，因为在英国，市场肯定是在90

年代衰退的，随着2005年的产业监管， 从客户的角度来看，整个博弈业变得非

常复杂。 这一切都与心情和气氛有关，如 果你失去了这些，你就失去了一切。

你认为欧洲已经准备好主持自己的综 合度假村了吗？

是的，这可能是实体赌场模式的生存之

路。 我们必须记住，在整个70年代、 80年

代和90年代，高尔夫俱乐部、 酒店和夜总

会都来找赌场运营商，乞求在他们的物业 中安插赌场。

今天，这种情况发生了变化，现在是赌

场运营商恳求酒店和度假村，询问是否 可以在这些场所安装赌场，加入这一现

有的成功业务。动态的变化程度就是这 么激烈。 你看，我们在那时是吸引力来 源和主秀，但如今不是。

您对博弈业的未来有什么预测？

是时候推出 "精品式赌场" 了，这些赌场 相当特别，更注重客户服务和舒适度。

拥有40张以上赌桌的大型赌场，在一段 时间后将面临挣扎，因为在可预见的未

来，人们不愿意进入一个拥挤的舞台。 在线博弈已经达到了创纪录的高度，并 将继续如此，但它的代价是以脆弱的问 题赌徒，这反过来将致使政府和反洗钱 单位订定新的法律，合规性要求不断增

加。 特别是在英国，FOBTS（固定赔率投 注终端）被允许了很多年，但由于其本 质上令人上瘾，最终也被限制。 无论公

司或企业有多大，没有什么是永恒的。 你以前是否参加过我们的SIGMA博览 会，你对SIGMA引入实体领域有什么 看法？

在疫情之前，我一直期待着出席这个展 会。 所以我期盼着在情况更开心的时候 参加下一次活动。 SIGMA现在以如此的 热情报道实体领域，非常令人鼓舞。很 多人都把目光从这个市场上移开，但 这个市场正是博弈的起点。 如果没有 最初的实体赌场，就不会有今天的在 线博弈。

49

CLIMBING KILIMANJARO 攀登乞力马扎罗山

SiGMA’S OWN CIS BRAND AMBASSADOR DENIS DZYUBENKO, SHARES SOME THOUGHTS AND ANECDOTES ON HIS EXHILARATING JOURNEY OF CLIMBING THE HIGHEST MOUNTAIN IN THE AFRICAN CONTINENT; KILIMANJARO.

50

SIGMA自己的独联体品牌大 使DENIS DZYUBENKO，分

享了他攀登非洲大陆最高山 峰——乞力马扎罗的一些想 法和轶事。

Feature 专题报道

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

I had never really thought of something like this in my life. It’s not really about struggling and long preparations—these I was not afraid of. It’s more about the fact that I’m just more into the sea and water and never really gave much thought to climbing a mountain, unless I'm going snowboarding in winter. I did go up to the top of Mount ‘Ay Petri’ in Crimea once, and in the Carpathian Mountains, but they’re nothing compared to Kilimanjaro.

I feel like I realised this at the end of day one, when we got up to the first camp stop of the climb. I had felt so exhausted it felt like I had spent a day carrying bricks. I felt increasingly pale, and I very clearly remember thinking that if this is the way things were going to play out, then there was no way that I was going to make it to the top. Somehow, the next four days were not as bad as I thought they would be, with the exception of the last summit night which turned out to be a real test for my body and my mind.

“I felt a strange overwhelming feeling of having mastered my dreams and thoughts - like I could do anything” When I actually reached the topmost part of the Kilimanjaro, I felt a strange overwhelming feeling of having mastered my dreams, and my thoughts—like I could do anything. I should explain this. As I mentioned a few lines before, I experienced many contradictory feelings during the last night before reaching the summit, and they had been circulating in my mind, partly telling me to forget it and go back down, and partly telling me to keep on pushing. Perhaps a cliché, but that usually means that there’s no easier way of putting this, but at the point I reached the top, I could feel how my own thoughts were my biggest enemy, and so having conquered them, I felt ecstatic.

What I had just done, I myself had voluntarily chosen to do, and this made me think a lot about the country I was in and the everyday struggles that many people of Ethiopia live through.

The external discomfort of the climb itself felt allegorical to the constant everyday struggle that Ethiopians experience, and it seems only just that companies who have the resources do their best to help these people around the world through the concept of social corporate responsibility, because it is truly a responsibility to help each other in our struggles. After all, it seemed a fitting parallel to me, that all these people need is a push that is akin to that mental push that I experienced, only the thing that enables their push are things we take for granted each and every single day.

I was very proud to be able to be a part of this project with my SiGMA colleagues, and we felt privileged to have the opportunity to experience the climb itself, experience it successfully, and to have been able to raise €108,000 which contributed to the construction of a primary school in Bonga, in aid of 700 children.

在我的生活中，我从来没有真正想过这样的事情。 这 并不是因为挣扎和漫长的准备工作——这些我都不

害怕。 更切要的原因是我更偏好大海和水，从来没有 真正考虑过爬山；我在冬天去玩滑雪板则例外。 我确 实登过一次克里米亚的“AY PETRI”山顶，也上过一 次喀尔巴阡山脉，但与乞力马扎罗山相比，它们算 不了什么。

我觉得我是在第一天结束时意识到这一点的，当时 我们爬到了登山的第一个营地站。 我已经感到非常 疲惫，感觉就像我花了一天时间搬砖。 我感到脸色 越来越苍白，我非常清楚地记得，如果情况就这样

发展下去，那么我就不可能登顶了。 不知何故，接下 来的四天并不像我想象的那样糟糕，只有最后一个 登顶之夜例外，那晚对我的身体和心灵都是一个真 正的考验。

“拥有资源的公司通过社 会企业责任的概念尽力帮 助世界各地的人们，似乎 是公正的事” 当我真正到达乞力马扎罗山的最顶端时，有一股奇怪 的感觉铺天盖地而来，我感觉自己已经掌握了我的梦 想和我的思想——好像我可以做任何事情。 我应该解

释一下。 正如我之前提到的，在登顶前的最后一晚，我 经历了许多矛盾的感觉，它们盘旋在我的脑海中，一 部分告诉我放弃吧，回到下面去，另一部分告诉我继 续努力。 也许是老调重弹，但会这么说通常就是没有 更简单的说法了，但是在我到达顶峰的时候，我可以

感觉到我自己的想法是在这次冒险中最大的敌人，所 以，在征服了这些杂音之后，我自然感到欣喜若狂。

我刚刚达成的事情，是我自己自愿选择的，这让我对 我所在的国家和埃塞俄比亚许多人的日常斗争有了 很多思考。 攀登过程中的外部不适感本身就寓意着

埃塞俄比亚人所经历的、持续性的日常挣扎，而拥有 资源的公司通过社会企业责任的概念尽力帮助世界 各地的人们，似乎是公正的事，因为在挣扎中相互帮 助确实是一种责任。 毕竟，对我来说，这就像是恰好

的平行线，这些人所需要的是一种推动力，就像我所 经历的那种精神推动力一样，只不过能带给他们推 动力的东西是我们每天认为理所当然的东西。

我非常自豪能够与我的SIGMA同事一起参与这个项

目，我们感到很荣幸有机会体验攀登，而且成功达成 了，还筹集到108,000欧元，用于在邦加建造一所小 学，以帮助700名儿童。

51

52

Special Feature 特色专题

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

The SiGMA Roadshow is stepping up its game; now virtual, the webinar will take on a new jurisdiction every month, targeting a global agenda of gritty conference topics and a small, yet buzzing expo floor.

Navigating some of 2021’s biggest challenges, we’re exploring some of the fastest-growing markets across Europe, Asia, Africa, and the Americas.

Hosted on an interactive platform, the 2 hour mini conference will delve into 5 key areas of debate, bringing key themes specific to the region - such as regulation, tax and compliance, and emerging tech, to a table of thought leaders and academics at the top of their game.

The expo floor offers a carefully curated display of the products and solutions leading the market. Whether you’re targeting the industry on a global scale or zoning in on a niche area of the sector, this high energy exposition offers a direct line to some of the top brands in the business - making it an ideal place for networking and brand exposure.

After a successful string of string of global events, SiGMA has amalgamated over a decade of knowledge and experience in events organisation. The virtual event will reflect SiGMA’s events opening in 5 major regions over the next few years, specifically Europe, the CIS region, Asia, the Americas, and Africa.

The following pages take a look back at the first 3 roadshow events, from our our first stop in Ukraine, where we examined the country’s inaugural foray into regulation, to Las Vegas and Manila, regions facing their own unique challenges as they emerge from the global pandemic. We also offer a glimpse into a few of our upcoming conferences.

SIGMA巡演正在加强进程；现在，我们推出了虚拟巡演活

动，以网络研讨会形式，每个月将选择一个新的司法管辖 区进行，以全球议程为目标，涵盖如实的会议主题，以及 一个小而热闹的博览会现场。

为了应对2021年一些最大的挑战，我们正在探索欧洲、 亚洲、 非洲和拉丁美洲的一些增长最快的市场。

活动在互动平台上举行，2个小时的小型会议将深入探讨 5个关键的辩论领域，将各地区特有的关键主题——如监 管、 税收和合规性以及新兴技术——提上台面，交由思想 领袖和学术界顶尖人士讨论。

博览会平面图经过精心策划，展示了引领市场的产品和

解决方案。 无论您是针对全球范围内的产业，还是针对产 业中的某一细分领域，这个高能的博览会都能让您直接 接触到业内一些顶级品牌，使其成为一个理想的交流和 品牌曝光的场所。

在成功举办了欧洲、 非洲、 拉丁美洲和亚洲的一系列

展会之后，SIGMA整合了十多年的活动组织知识和经

验。 SIGMA虚拟巡演将反映出SIGMA在未来几年内于5大 主要地区举办的全球活动，分别是欧洲、 独联体地区、 亚 洲、 美洲和非洲。

以下几页回顾了前三次巡演活动，从我们在乌克兰的第

一站，我们考察了该国在监管方面的首次尝试，一直到拉 斯维加斯和马尼拉，这些地区在摆脱全球疫情影响时，面 临了自己的独特挑战。 我们也将带读者们一窥即将举行 几场会议内容。

53

UKRAINE The first leg of the 2021 SiGMA

In his opening speech Yvan Rudiy laid out

shows how serious the commission is

Virtual Roadshow kicked off in newly-

the impact the ground-breaking changes

when it comes to illegal advertising.

regulated market - Ukraine. The online

in Ukraine would have, ‘For us, legalising

Kuzmenko agreed with Plyushch on this

event attracted over 2,500 delegate

gaming, does not only mean economic

stating that, ‘The commission has all

registrations to its debut, with 75

stability but also ensures the protection

the tools for this and in the future aims

exhibitors turning out to pitch their stand

of Ukraine’s citizens,” he said.

to tighten advertising rules, since today

on the digital expo floor. Indeed, the number of total booth entries hit close to the 6k mark.

He goes on to say that Ukraine can in the same way other European countries which have legalised gambling

languages, namely Russian and English,

have done. As CEO of the UGC, Yvan

reflecting a growing necessity for gaming

spearheaded the push to see this

operations to be localised in Ukraine, in

through, and the excitement for the future

order to increase user trust and accessibility.

is a testament to the stellar work done.

was led by a number of policy experts who brought their industry experience into the debate.

Oleh Udovenko, Vice President of the Ukrainian Sport Poker Federation, gave viewers the rundown on the current state of poker in the region. It has been a difficult year for land-based table games,

Boris Baum, an advisor to the Deputy Head

but the newly implemented framework

of the Office of the President of Ukraine

hopes to give poker a new breath of life,

and Heathcliff Farrugia, former CEO of

she opined.

the Malta Gaming Authority discussed regulation in a changing landscape.

Boris Baum elaborated, saying that, “Although Ukraine is now transforming and changing, with this law we hope to change the perception of Ukraine and how the government treats businesses.

“We want to be open and transparent so these limitations which have a dual meaning, will never be used against businesses. Whatever is questionable or doubtful will always be decided in favor of the operator.”

Yvan Rudiy, CEO of the Ukrainian Gambling Commission and Oleh Udovenko, Vice President of the Ukrainian Sport Poker Federation - two individuals who are both indisputably

there are few restrictions on online ads.’

easily create a transparent legal market,

This virtual roadshow was offered in 2

The first panel, The road to regulation,

54

乌克兰

“We really hope that with the legalisation of the gambling business and with the opportunity to obtain licences for online poker, leading market players will come to us”

“We really hope that with the legalisation of the gambling business and with the opportunity to obtain licences for online

This panel was later followed by one

poker, leading market players will come

focused merely on the land-based

to us.”

industry and tourism. What stood out

Concluding the 2-hour conference, a regulation round table with a focus on the online gambling licence was definitely a standout panel - discussing three main

from this discussion was the fact that land-based gambling and entertainment venues will be moving forward with their plans as well.

points, including taxes, advertising and

Iryna Belova, Former Head of Gambling

certification. Joining the discussion were

at Ex-Premier Palace Casino highlighted

representatives of the Advisory Expert

that the development of offline casinos,

Council at the Gaming Commission.

depends primarily on the welfare of

When it comes to taxes, Baum believes that the volume of the gambling market in Ukraine is quite significant and arouses the appetite of operators, despite the current taxation.

society and the country and in time of the global crisis, this will surely be difficult. “I think that operators who enter this market already have extensive experience in creating these projects and the new operators will listen to them. We

central to Ukraine’s gaming industry and

With the topic of advertising in

are always glad to meet our guests, our

its progress, gave keynote speeches.

discussion, suggestions to impose fines

doors are always open for you.”

Special Feature 特色专题

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

2021年SIGMA虚拟巡演的第一站在新监管的市场——乌克兰

拉开帷幕。 这一在线活动的初登场吸引了超过2,500名代表注

册，75家参展商在数字展区的参展。 事实上，总展位观看数接近 6千大关。

本场虚拟巡演采用了两种语言：俄语和英语，反映出乌克兰的博 弈业务越来越需要本地化，以增加用户的信任和可及性。

第一场专家小组——监管之路——由一些政策专家主持，他们将 自己的产业经验带入辩论。

乌克兰总统办公室副主任顾问BORIS BAUM和马耳他博弈管理 局前首席执行官HEATHCLIFF FARRUGIA讨论了在变化中的监 管情形。

“我们真的希望，随着博弈业务的合法化，以及有机会获得在线 扑克的牌照，领先的市场玩家会来我们这里。 ”

在2个小时的会议结束时，以在线博弈牌照为重点的监管圆桌会 议，无疑是一个突出的专家小组——其中讨论了三个要点，包括

“我们真的希望，随着博弈业务 的合法化，以及有机会获得在线 扑克的牌照，领先的市场玩家会 来我们这里”

BORIS BAUM阐述道：“虽然乌克兰现在正在转型和变化，但我

税收、 广告和认证。 参加讨论的还有博弈委员会的咨询专家委员

企业的方式。

在谈到税收时，BAUM认为，尽管目前税收水平如此，但乌克兰

们希望通过这项法律改变人们对乌克兰的看法，以及政府对待 “我们希望做到公开和透明——因此这些具有双重意义的限制， 将永远不会被用来对付企业。 任何有问题或有疑问的东西都将 被以对运营商有利的角度做决定。 ”

乌克兰博弈委员会首席执行官YVAN RUDIY和乌克兰体育扑克

联合会副主席OLEH UDOVENKO——两位都是乌克兰博弈业及 其进展中无可争议的核心人物——他们发表了主题演讲。

YVAN RUDIY在他的开幕词中阐述了乌克兰的突破性变化将产

生的影响，"对我们来说，博弈业合法化，不仅意味着经济稳定， 还能确保对乌克兰公民的保护，"他说到。

他接着说，乌克兰可以很容易地创建一个透明的合法市场，就像 其他已经实现博弈合法化的欧洲国家所做的一样。 作为UGC的 首席执行官，YVAN带头推动了这项工作的完成，对未来的兴奋 正是其出色工作的明证。

另一方面，乌克兰体育扑克联合会副主席OLEH UDOVENKO则

会的各位代表。

的博弈市场容量相当大，引起了运营商的兴趣。

在讨论广告议题时，关于罚款的建议显示了委员会对非法广告 的重视程度。 KUZMENKO同意PLYUSHCH的观点，他说：“委员

会有所有的工具，未来的目标是收紧广告规则，因为目前对在线 广告的限制很少。 ”

这场小组后，接续的转家小组会议全然关注于实体产业和旅游 业。 该场讨论中最突出的是实体博弈和娱乐场所也将推进他们 的计划。

IRYNA BELOVA，前PREMIER PALACE赌场的博弈主管强调，线

下赌场的发展，主要取决于社会和国家的福利，在全球危机的时 候，这肯定会很困难。 “我认为，进入这个市场的运营商已经有了

创建这些项目的丰富经验，新的运营商将听取他们的意见。 我们 总是很高兴会见我们的顾客，我们的大门永远为你们敞开”。

向观众介绍了该地区扑克的现状。 她认为，对于实体桌游来说，

这是艰难的一年，但新实施的框架希望能给扑克带来新的活力。

55

LAS VEGAS After a well-attended first show in Ukraine, SiGMA Group’s 2-hour event took to the Vegas virtual strip. Along with great speakers, the SiGMA Virtual Roadshow - Las Vegas, welcomed over 85 exhibitors and the number of total booth entries hit close to the 5 thousand mark, making for a lively expo floor.

Nicole Fields, VP Growth and Strategy for the US market opened the summit with a brief introduction to the lineup of speakers, many of whom bring decades

拉斯维加斯

He was accompanied by Jessica Welman, Division Director of Catena Media and Tonya Roedell, President of Broader Reach Cons to discuss the online gaming transformation for Nevada.

and MGMs are going to worry more about

Roedell opens up about customers and says that engaged customers are the most loyal ones - they're going to give you that share of a wallet and by opening up another channel within the industry of online gaming it's really going to expand much further.

company successfully operating in

of experience in the sector to the table.

Fields is the first addition to SiGMA’s US-based team, bringing a wealth of expertise in the gaming industry to the first US-focussed conference.

In the opening keynote, State of play, Mark Clayton, Chairman of the Global Gaming Practice reviewed the current state of sports wagering in iGaming expansion occurring in the United States as a means to set the table to the panels that follow.

In this keynote, Clayton covered various interesting topics such as the Wire Act Update, states that are currently

“Now that all of these gaming companies have a multi-platform online gambling offering, I think you're going to see a push for gambling expand online in Nevada”

considering sports wagering, Native American sports wagering opportunities and states that are currently considering iGaming.

“The first circuit decision will enhance the opportunity for expansion of casino style online gaming as well as the expansion of lottery offerings - online as well as across borders, he said.”

For the first panel discussion titled 'The online gaming transformation for Nevada' we were joined by John English, CEO of WEBE Gaming LLC, as a moderator.

56

getting more into New York, Texas - and Nevada for the online piece of it is going to be a bit of an afterthought.”

For any iGaming or sports betting Europe, the introduction to the US market can be a shock to the system. Regulators in North America generally require much more detail, data and transparency than their European compatriots.

An introduction to online gaming - tribal spotlight delved deep into the lessons learned in the roll out of the Michigan online gaming market, the different legal frameworks and various vendor solutions.

Loretta Tuell believes the law could be used as both a sword and shield.

“For Michigan, in order for those tribes to gain they had going to have to look at the source authority - for them it's going to be state law. In doing that they've gone outside the confines of the Indian Gaming Regulatory Act and turned it into a commercial venture, she opined.”

What emerged from this discussion is the need to create new channels of

He also pointed out that with the pandemic many major operators and major manufacturers have had a form of online social gaming - those revenues were what supplemented the revenues lost from the land-based side of things.

distribution - especially if the industry

On the other hand, Jessica Welmen said, “Now that all of these gaming companies have a multi-platform online gambling offering, I think you're going to see a push for gambling expand online in Nevada. I just wonder if there are so many other pieces in play if the Wynns

Kehn and Mandi Hart, Here they

is to serve players who are no longer comfortable visiting casinos.

The conference came to a close with a live session on diversity and inclusivity with Christina Thakor-Rankin, Kelly discussed the business case to be made for a more diverse workforce while sharing data, spreading ideas, discussing best practices, reflecting on their own experiences, and engaging with the audience.

Special Feature 特色专题

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

在乌克兰举行的首场展会受到广泛关注后，SIGMA集团2个小

线扩张。 我就想知道，如果有这么多其他的参与者在，永利与美

起，SIGMA虚拟巡演——拉斯维加斯场，迎来了超过85家参展

这一块会有点后知后觉。 ”

时的活动来到了拉斯维加斯的虚拟地带。 与优秀的演讲者一 商，总展位数接近5,000个，使得展览现场热闹非凡。

美国市场增长和战略副总NICOLE FIELDS为该峰会揭幕，并简 要介绍了演讲者阵容，其中许多人在该领域拥有几十年的经

验。 FIELDS是SIGMA美国团队的第一位成员，为首次以美国为中 心的会议带来了丰富的博弈产业专业知识。

在开幕式的主题演讲中，全球博弈业主席MARK CLAYTON回顾 了体育投注在美国IGAMING扩张的现状，以此来为接下来的小 组讨论做铺垫。

在这场主题演讲中，CLAYTON涵盖了各种有趣的主题，如WIRE

法案更新、 目前正在考虑体育投注的州、 美国本土体育投注的机 会以及目前正在考虑推出IGAMING的州等。

他说：“第一个巡回法庭的决定将增强赌场式在线博弈的扩张机 会，同样对于彩票产品的扩张——在线以及跨境皆是。 ”

在题为 “内华达州的在线博弈转型 ”的第一场专家小组讨论

中，WEBE GAMING LLC的首席执行官JOHN ENGLISH作为主持 人加入了讨论。

与CATENA MEDIA的部门主管JESSICA WELMAN和BROADER

REACH CONS的总裁TONYA ROEDELL一起，他们共同讨论了内 华达州的在线博弈转型。

ROEDELL打开了关于客户的话题。 他说，参与的客户是最忠诚

的客户——他们会把口袋的那一份给你，而通过开辟在线博弈产 业内的另一个渠道，确实会进一步扩大。

他还指出，随着疫情的发生，很多大型运营商和大型厂商都有了 在线社交游戏的形式——这些收入补充了实体方面损失的收入 另一方面，JESSICA WELMEN说：“现在这些游戏公司都有多平 台的在线博弈产品，我想你会看到博弈的推动力在内华达州在

高梅是否会更担心更深入纽约、 德克萨斯——内华达州对于在线

“现在这些游戏公司都有多平台 的在线博弈产品，我想你会看到 博弈的推动力在内华达州在线 扩张” 对于任何一家在欧洲成功运营的IGAMING或体育投注公司来

说，引入美国市场会对系统造成冲击。 北美的监管机构通常比欧 洲同僚要求更多的细节、 数据和透明度。

“在线博弈介绍——部落聚焦” 则深入探讨了密歇根州在线博弈 市场推出过程中的经验教训、 不同的法律框架和各种供应商的 解决方案。

TUELL在讨论中提出了一个相当有趣的观点，她说，法律既可以 作为剑也可以作为盾。

“对于密歇根州来说，为了让这些部落获得利益，他们必须要看

清权威源头——对他们来说，这就是州法律。 在这样做的时候，他 们已经超出了印第安人博弈监管法案的范围，并将其变成了一 个商业行为”。

从这次讨论中可以看出，需要建立新的分销渠道——特别是如果 该产业要为那些不再愿意去赌场的玩家提供服务。

会议在CHRISTINA THAKOR-RANKIN、KELLY KEHN和MANDI HART关于多样性和包容性的现场会议中落下帷幕。 在这里，

他们讨论了建立一个更加多样化的劳动力的商业案例，同时分 享数据，传播想法，讨论最佳实践，反思自己的经验，并与观众 互动。

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MANILA The Manila Roadshow was led by an

one country to another, but in some of

After we get over the current problems,

opening keynote from Andrea Domingo,

the larger gaming markets, casinos are

it will be a great marketing tool for

CEO of the Philppine gaming regulatory

still closed, with no immediate plans to

land-based casinos. This is a massive

body - PAGCOR. Andrea Domingo has

reopen them. The online gaming industry

milestone for the industry, PAGCOR has

previously been featured as the cover

has benefited from a shift in player habits

shown the initiative to do what a lot of

story of SiGMA magazine's 12th issue.

- people who are looking for a gambling

other jurisdictions have wanted to do for

She also headlined the SiGMA Asia

experience will turn online. I think a lot of

quite some time. They’ve taken the step

Digital Summit back in June 2020.

European countries who are behind the

to bridge the gap between land-based

After a successful first show in Ukraine, followed by an event centred around Las Vegas, the next stop on its global tour – Manila – saw the 2-hour virtual event

curve in say Asia, or Northern Europe, or the US, in terms of adoption and to pick up their regular habits online.

“A lot of the companies who have a land-

shaping the regulatory landscape to

based presence in Europe also have an

market recovery following the pandemic.

online presence, they’ve taken their userbase and tried to reach them online.”

including Alidad Tash, Tony Tong, Calvin

Are PIGOs the future of gaming in

Lim, Max Krupyshev, Joe Pisano, and

the Philippines? Following milestone

Vitaly Umansky.

government approval for domestic

In the panel discussion, 2021 and beyond: getting back to normal, SiGMA reporter, Yanni Collins started the debate by asking panelists Tony Tong, CoChairman of the Hong Kong Blockchain Association, Alex Cohen, COO and Co-Founder of Kalamba Games, and Calvin Lim, President and Group CEO for

and online.”

e-commerce, have been forced by Covid

take on everything from the latest trends

A number of well known faces took part,

operators to offer online gambling to Filipino residents, Joe Pisano, CEO of Jade Entertainment, and Loren Stout, Founder and CEO of Pixil Asia and Dragon Points Live joined the debate to consider the opportunities and challenges PIGOs will bring to the quickly

“PAGCOR has shown the initiative to do what a lot of other jurisdictions have wanted to do for quite some time.

They’ve taken the step to bridge the gap between landbased and online”

rebounding Philippine market.

DFNN Group, about the current and near

“Revenues are down in land-based

future outlook for the Macau land-based

casinos and to help, is to look locally.

Pisano continues to say, We can’t hand

gaming, and whether we were seeing

I think the benefit here would be to

over land-based gaming to a gray market,

more people from mainland China and

regulate the potential black markets that

it has to be well regulated and PAGCOR

Hong Kong heading back to play.

might exist and help localise the current

has put the regulations and certifications

online offerings for online businesses,”

in place to take care of this.”

Tony Tong believes Macau is getting ready to open up, saying that “ Neighbouring

says Loren Stout.

provinces of China are gearing up to enter

There is tremendous growth in the

Macau, but Hong Kong is still suffering

online community, not just here in the

from Covid-19. I think though, with more

Philippines, but internationally. The

people getting vaccinated, within a few

PIGO concept is not something that is

months more and more people will be

restricted to the Philippine market, says

able to go to Macau. I’m pretty confident

Joe Pisano.

visitors will be able to return to Macau by

Loren concludes, “I think with land-based casinos, putting the amount of capital and investment they have, it’s important.

The licensing and regulation that comes with it is something that land-based casinos are quite familiar with. To provide a product that has integrity and a third

“PAGCOR has been the first regulator

set of eyes that are looking at it through a

here in Asia to take the initiative of

regulator actually helps the customer as

Taking a European perspective, Alex

how to solve the problem of continuing

well. Regulation and licensing for not only

Cohen said, “In Europe it varies from

business while we are in a pandemic.

operators, but suppliers too is a must.”

the end of this year.”

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马尼拉

Special Feature 特色专题

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

马尼拉巡演即将登场，由菲律宾博弈监管机构——PAGCOR的首

的首席执行官JOE PISANO和PIXIL ASIA和DRAGON POINTS

DOMINGO曾作为SIGMA杂志第12期的封面人物，在2020年6

虑PIGO将为迅速反弹的菲律宾市场带来的机遇和挑战。

席执行官ANDREA DOMINGO的开幕主题演讲领航。 ANDREA 月，她还于SIGMA亚洲数字峰会上担任过头条嘉宾。

在乌克兰成功举办了首场展会之后，接续第二场活动是以拉斯 维加斯为中心的，而这全球巡回的下一站就在——马尼拉，2小 时的虚拟活动讨论了从塑造监管格局的最新趋势到疫情后的 市场复苏。

许多知名人士参加了活动，包括ALIDAD TASH、 唐仪、 CALVIN

LIM、 MAX KRUPYSHEV、 JOE PISANO和VITALY UMANSKY。

在小组讨论 “2021年及以后：恢复正常”中，SIGMA记者YANNI COLLINS首先向小组成员唐仪（香港区块链协会联合主席）

、 ALEX COHEN（KALAMBA GAMES的首席运营官和联合创始

人）和CALVIN LIM（DFNN集团总裁兼集团首席执行官）询问了

澳门实体博弈业的当前和近期前景，以及我们是否将看到更多 来自中国大陆和香港的人回去玩。

唐仪认为澳门正在准备开放，他说：“中国临近省放正在准备进

入澳门，但香港仍遭受新冠肺炎的影响。 但我认为，随着越来越

多的人接种疫苗，几个月内将有越来越多的人能够去澳门。 我很 有信心，到今年年底，游客将能够返回澳门。 ”

从欧洲的角度来看，ALEX COHEN说：“在欧洲，各国的情况各不 相同，但在一些较大的博弈市场，赌场仍处于关闭，没有立即重

新开放的计划。 在线博弈业已经从玩家习惯的转变中受益——那 些正在寻找博弈体验的人将转向网上。 我认为很多欧洲国家在

采用和电子商务方面落后于例如亚洲、 北欧或美国，他们被疫情 迫使在网上重拾自己的日常习惯。

“很多在欧洲有实体业务的公司也有在线业务。 他们利用自己的 用户群，尝试着在网上接触他们。 ”

PIGO是菲律宾博弈业的未来吗？在政府批准国内运营商向菲律 宾居民提供在线博弈的里程碑之后，JADE ENTERTAINMENT

LIVE的创始人兼首席执行官LOREN STOUT加入了辩论，我们考 “实体赌场的收入在下降，为了帮助这个情况，就要望向本地，”

LOREN STOUT说：“我认为这样做的好处是明显地规范了可能 存在的潜在黑市，并有助于将目前的在线产品本地化。 ”

“PAGCOR已经显示出主动性， 做了很多其他司法管辖区相当 长一段时间以来想做的事情。 他 们已经迈出了这一步，弥合了实 体和在线的差距” 在线社区有巨大的增长，不仅仅是在菲律宾，在国际上也是如 此。 JOE PISANO说，PIGO的概念并不局限于菲律宾市场。

“PAGCOR是亚洲第一个主动研究如何解决在新冠肺炎中继续

运营所面临问题的监管机构。 在我们克服了目前的问题之后，它 将成为实体赌场的一个伟大的营销工具。 这对产业来说是一个

巨大的里程碑，PAGCOR已经显示出主动性，做了很多其他司法 管辖区相当长一段时间以来想做的事情。 他们已经迈出了这一 步，弥合了实体和在线的差距。 ”

PISANO继续说：“我们不能把实体博弈业交给灰色市场，它必须 受到良好的监管，PAGCOR已经把法规和认证落实到位，以照顾 到这一点。 ”

LOREN总结道：“我认为对于实体赌场来说，把他们的资本和投 资额度放在这里是很重要的。 随之而来的监管也是实体赌场相

当熟悉的。 提供的产品具有正当性，并通过监管机构的第三双眼 睛来检视，这实际上也有助于消费者。 不仅对运营商，而且对供 应商的监管和许可都是必须的。 ”

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GERMANY 德国

The SiGMA Virtual Roadshow launches in Germany on the 16th of June, just two weeks shy of Germany’s debut of much debated new regulation.

In January last year, Germany’s 16 federal states agreed to a brand new federal gambling law. The new law will see the authorisation and licensing of online casino and poker services from July 1st, 2021, as part of the new German Interstate Treaty on Gambling (ISTG).

Between October 15th, 2020, and the introduction of the new gambling treaty, Germany has implemented a policy of transitional tolerance during which operators can choose to immediately implement rules and follow the regulations set out by the treaty.

The new treaty will reportedly introduce a tax regime for online gambling, allow for the licensing of online casinos, and will set up a country-wide gambling regulator much like the UK’s Gambling Commission.

Meanwhile, the new regulations online gambling operators must follow include a rule in which all operators must pay a security deposit based on the company’s monthly turnover. Small operators are expected to pay a minimum of €5 million while larger companies could be required to pay up to €50 million.

Other rules include allowing operators to offer different services (casino or sports betting) on the same domain. However, they are required to split the services so they are independent and separate from one another. Operators are also barred from cross-advertising which means an operator cannot promote their sports betting platform to users on their casino platform.

What’s more, operators are required to verify customer details and operators must impose deposit limits on customers. Finally, online slots must have a five-second interval between spins and have a maximum stake of €1 per spin.

The 2-hour series of panels and keynotes will also tackle issues such as employing a localised approach and attracting German players, as well as tech in gaming.

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SIGMA虚拟巡演将于6月16日在德国上线，离德国备受争 议的新法规的出台仅有两周时间。

去年1月，德国的16个联邦州同意了一项全新的联邦博弈

法。 新法律将从2021年7月1日起对在线赌场和扑克服务进

行授权和牌照发放，作为新的德国国家间博弈条约（ISTG） 的一部分。

在2020年10月15日和新博弈条约出台之间，德国实施了

过渡性容忍政策，在此期间，运营商可以选择立即实施规 则，并遵循条约规定的条例。

据报道，新条约将引入在线博弈的税收制度，允许对在线 赌场进行许可，并将建立一个全国性的博弈监管机构，很 类似英国的博弈委员会。

同时，在线博弈运营商必须遵守的新规定中，包括一项要

求所有运营商必须根据公司的月营业额支付保证金的规

则。 小型运营商预计将支付至少500万欧元，而大型公司可 能需要支付高达5000万欧元。

其他规则包括允许运营商在同一域名上提供不同的服务（ 赌场或体育投注）。 然而，他们需要将服务分割开来，使其

相互独立，相互分离。 运营商也被禁止交叉广告，这意味着

运营商不能在其赌场平台上向用户推广其体育投注平台。 更重要的是，运营商被要求核实客户的详细信息，运营商 必须对客户施加存款限制。 最后，在线老虎机必须有五秒 钟的旋转间隔，并且每次旋转的最大赌注为1欧元。

SIGMA巡演德国场，长达两个小时的系列小组讨论和主题 演讲还将讨论其他议题，着重诸如采用本地化方法、 吸引 德国玩家以及游戏中的技术等。

Special Feature 特色专题

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

NIGERIA 尼日利亚

Most forms of betting and gambling are illegal in the West African country of Nigeria, as set out under Chapter 22 of the 1990 Criminal Code. The exceptions are skill based card games, backgammon, a national lottery, and the nation's three licensed casinos.

The law does however leave room for the state to run betting pools and racing totes.

Online gambling however, is a different kettle of fish. Despite internet and mobile technology becoming more prevalent in the nation, online gaming still finds itself, if not quite on the wrong side of Nigeria’s criminal code, in close proximity. The law doesn’t specifically mention digital gambling,which has left many to consider the iGaming sector a bit of a gray area.

Due to the ambiguity in law - and the sheer improbability that a licence would ever be granted for the operation of an online casino, there are currently no directly operated online casinos in Nigeria. Lack of clear regulation however, has done nothing to stop Nigerians from indulging in online casinos operated by offshore companies.

Where does that leave Nigeria then? Strangely enough, with the Vice President of Nigeria, Yemi Osinbajo - who has called for cryptocurrencies to be regulated. Despite an aversion to digital gaming, Nigeria has been at the forefront of digital currencies in Africa.

The young demographic holds the most significant interest in cryptocurrency worldwide and is responsible for Nigeria emerging as the country with the highest number of "bitcoin" searches on Google.

Osinbajo believes that policy reform will emerge sooner than later as traditional banking structures start to deteriorate.

The governor of the Central Bank of Nigeria, Godwin Emefiele, has since softened his stance on crypto for individuals, if not yet for banks. “The CBN did not place restrictions from use of cryptocurrencies and we are not discouraging people from trading in it,” said Emefiele. “What we have just done was to prohibit transactions on cryptocurrencies in the banking sector.”

We discuss all this and more in the upcoming SiGMA Virtual Roadshow Nigeria on the 7th of July.

根据1990年《刑法》第22章的规定，大多数形式的投注和博 弈在西非国家尼日利亚都是非法的。 但基于技巧的纸牌游 戏、 西洋双陆棋、 国家彩票和国家的三家特许赌场除外。 然而，法律确实为也国家经营投注彩池和赛马场留下了 空间。

不过，在线博弈是截然不同的。 尽管互联网和移动技术

在尼日利亚变得越来越普遍，但仍然能发现，在线博弈即 使并非全然落在尼日利亚刑法典中错误的一侧，也非常 接近了。 法律没有特别提到数字博弈，这让许多人认为 IGAMING领域是一个有点灰色的区域。

由于法律的模糊性——以及不可能获得经营在线赌场的许 可，目前尼日利亚没有直接经营的在线赌场。 然而，缺乏明 确的监管并没有阻止尼日利亚人沉迷于由离岸公司经营 的在线赌场。

那么，尼日利亚还有什么好讨论的呢？奇怪的是尼日利亚

副总统耶米·奥辛巴乔（YEMI OSINBAJO）——他呼吁对加 密货币进行监管。 尽管厌恶数字博弈，但尼日利亚一直处 于非洲数字货币的最前沿。

该国年轻人拥有全世界对加密货币最浓厚的兴趣，而这也 是尼日利亚成为谷歌上“比特币”关键词搜索次数最多的

国家的原因。 奥辛巴乔认为，随着传统的银行结构开始恶 化，政策改革迟早会出现。

尼日利亚中央银行行长戈德温·埃梅菲勒（GODWIN

EMEFIELE）此后软化了他对个人加密货币的立场，但是对 银行的加密货币仍未放松。 他说到：“CBN并没有对加密货 币的使用进行限制，我们也没有阻止人们进行交易，我们 做的是禁止在银行业的加密货币交易。 ”

在即将于7月7日举行的SIGMA虚拟巡演——尼日利亚场 中，我们将讨论这一切，并带来更多内容。

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BRAZIL 巴西

Following what has been a tough economic year for Brazil, the Federal Senate is now set to discuss a bill aiming to regulate the entire gambling market - including sports betting and casinos. Senator Angelo Coronel is certain that regulation could be invaluable in providing a financial boost to the economy, which could then be funneled into fighting poverty.

The bill had seen debate in 2020, but failed to gain any kind of traction, 2021 however, looks more promising, especially following the appointment of the former Head of the Brazilian Tourist Board (Embratur), Gilson Machado, as a replacement for the Minister of Tourism, Marcelo Álvaro Antônio.

Machado has been vocal with his support for the regulation of casino resorts, and the benefits they will trigger for international tourism. He was clear though, that his green light extended only as far as resorts, and did not include other forms of gambling, such as bingo, or slot machines.

It is hoped that by July 2021 the process for legalising sports betting could be nearing the end of the tunnel. A final regulatory framework is expected over the summer months, according to Waldir Eustáquio Marques Jr., undersecretary of SECAP, the Economic Ministry’s Secretariat of Evaluation, Planning, Energy and Lottery.

Marques believes that Brazil has a different set of requirements to other countries when it comes to sports betting, requiring a higher level of technical specification in order to run smoothly. In his view legislators still have much to figure out, especially in regards to the integrity of sports, prevention of money laundering and match-fixing, as well as protecting vulnerable consumers.

In January Marques Jr. said that the important thing to do was to “take a step forward without having to take a step back” and that the government was on the verge of figuring out a regulatory framework that would work out well for everybody.

Issues still abound though, with regulators quibbling over the number of licenses that should be allowed - despite licence fees expected to generate around $1.8 billion in revenue. Join the discussion during the SiGMA Virtual Roadshow in Brazil on the 4th of August.

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在巴西经历了艰难的经济年之后，联邦参议院现在将讨

论一项旨在规范整个博弈市场的法案——包括体育投注 和赌场。 参议员ANGELO CORONEL确信，监管在为经济 提供财政促进方面可能是非常宝贵的，并可以将其用于 消除贫困。

该法案曾在2020年进行过辩论，但未能获得任何形式的 支持，但2021年看起来更有希望，特别是在巴西旅游局

（EMBRATUR）前局长GILSON MACHADO被任命为旅游 部长MARCELO ÁLVARO ANTÔNIO的继任者之后。

MACHADO一直公开表示支持赌场度假村的管理，以及 它们将为国际旅游业带来的好处。 但他明确表示，他的

支持只到度假村，并不包括其他形式的博弈，如宾果或 老虎机。

希望到2021年7月，体育投注合法化的进程能够离拨云 见日那天更近。 经济部评估、 规划、 能源和彩票秘书处

SECAP的副部长WALDIR EUSTÁQUIO MARQUES JR.表 示，最终的监管框架预计将在夏季出台。

MARQUES认为，在体育投注方面，巴西的要求与其他国

家不同，需要更高水平的技术规范才能顺利运行。 在他看 来，立法者仍有许多问题需要解决，特别是在体育的完整 性、 防止洗钱和打假球，以及保护弱势消费者方面。

今年1月，MARQUES JR.表示道，重要的事情是 “向前迈

出一步而无需退让”，政府即将制定出一个对所有人都有 利的监管框架。

但问题仍然很多，监管机构在允许的牌照数量上争论不 休——尽管如此，牌照费用预计将产生大约18亿美元的 收入。 一同加入，参与8月4日在巴西举行的SIGMA虚拟 巡演讨论吧！

Special Feature 特色专题

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

NORDICS 北欧

Over the last few years the Nordic countries have risen through the ranks to become some of the most successful in the European gaming sector. Few will be surprised to learn Sweden is at the top of its game, especially when it comes to online and mobile-based gambling. It’s also home to giants such as Betsson, Kindred, and LeoVegas.

That said - it hasn’t exactly been plain sailing for the regulatory body, Spelinspektionen. Tough restrictions on things like bonuses and online casino deposits, which were initiated in an attempt to control an increase in problem gambling brought about by the pandemic, have been met with complaints from querrelous operators - who claim they are driving players back into the waiting arms of the black market. This growing leakage of players has especially hit the sports betting market.

These restrictions, in addition to the impact of Covis-19 have also resulted in a number of companies shutting up shop and leaving Sweden.

It has also faced a growing number of push backs against penalties levied against licensed operators, which many claim are not only unfair but do not extend far enough to those who are unlicensed.

Despite mutiny in the ranks, some still believe that increased regulation is the best way forward.

“I think the keyword for successful regulations is predictability where all stakeholders know what to expect and can plan accordingly and this creates sustainability,” explained Jesper Karrbrink of Danish iGaming brands CEGO and Spillnu.dk to gamblingnews.com. “I think this is what has made Denmark such a successful gaming market.”

The 2 hour conference starts on the 8th of September - join us there for an in-depth look at the Swedish market, and the challenges it faces over the next few years.

在过去的几年里，北欧国家已经崛起，成为欧洲博弈业 中最成功的国家之一。 瑞典位于游戏顶端，这点很少令 人感到惊讶，特别是在线和移动博弈方面。 该国也是

BETSSON、 KINDRED和LEOVEGAS等巨头的所在地。 尽管如此，监管机构SPELINSPEKTIONEN也并非毫无

波澜。 为了控制在这场疫情中增加的问题赌博，该单位

对奖金和在线赌场存款进行了严格限制，却遭到惴惴不 安的运营商抱怨——他们声称这些限制使玩家回归了

黑市的怀抱。 玩家流失率日益增长，体育投注市场尤甚。 这些限制，再加上新冠肺炎的影响，也导致一些公司关 闭店面，离开瑞典。

该机构同时面对越来越多来自受罚的有照运营商的反 击，许多受罚者声称这些处罚不仅不公平，而且对那些 无照的运营商而言无关痛痒。

尽管出现分歧，但一些人仍然认为，加强监管是最好的 出路。

丹麦IGAMING品牌CEGO和SPILLNU.DK的JESPER

KARRBRINK向GAMBLINGNEWS.COM解释：“我认为成 功监管的关键词是可预测性，所有的利益相关者都知道

该期待什么，并可以相应地计划，这就创造了可持续性。 我认为这就是丹麦成为如此成功的博弈市场的原因。 ”

这场两个小时的会议将于9月8日推出——加入我们，以 深入了解瑞典市场，以及它在未来几年面临的挑战。

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BACK TO BUSINESS 业务回归

NICOLE FIELDS SPEAKS TO WES EHRECKE, PRESIDENT AND CEO OF THE IOWA GAMING ASSOCIATION NICOLE FIELDS与爱荷华州博弈协会主席兼 首席执行官WES EHRECKE进行了对谈

WHEN AND WHERE DID YOU START YOUR CAREER IN THE GAMING INDUSTRY? I started as the President and CEO of the Iowa Gaming Association in April 2000. The association is now comprised of 19 commercial casinos.

ARE THERE ANY TRENDS ON THE HORIZON SET TO DISRUPT THE GAMING LANDSCAPE? For Iowa, it is increased competition from several new proposed casinos authorised across from both borders in Illinois and Nebraska to likely be completed within the next 2 years; plus, the tribal casinos that exist in adjoining states and Iowa.

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你是何时、在哪里开启你在博弈产业的职 涯？

我是在2000年4月开始担任爱荷华州博弈

协会的主席和首席执行官的。 该协会现在由 19家商业赌场组成。

是否有任何趋势会颠覆博弈业的格局？

对爱荷华州来说，来自伊利诺伊州和内布拉 斯加州的几家新的拟议赌场加剧了竞争，这 些赌场可能会在未来两年内完成；另外，在

毗邻的州和爱荷华州存在的部落赌场也是。

Q&A 问答

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

WHAT DO YOU THINK ARE THE BIGGEST CHALLENGES THE GAMING INDUSTRY IS FACING RIGHT NOW? Casinos are in different phases of recovering from the complete 11-week shutdown last year March to June; to then establishing and making ongoing modifications of the protocols and guidelines for improving patron confidence and satisfaction with the CDC percentage allowed on the gaming floor; to hopefully soon be getting all the other amenities open, such as the meeting space allowing large gatherings for concerts, conventions, meetings, weddings and more.

The latest will help boost the food and beverage, lodging, spas, golf courses and other offerings that make Iowa casinos a premier entertainment destination. As more people get vaccinated and are ready to come, a significant challenge is to find the necessary workers to be ready to serve the increased demand, as Iowa has a very low unemployment rate.

“The several states who have been early adopters of iGaming are showing that it can successfully be the next addition to the casino amenity list” IS THERE ROOM FOR ONLINE GAMING IN THE US BETTING SECTOR? The several states who have been early adopters of iGaming are showing that it can successfully be the next addition to the casino amenity list. The key will be to assure it is properly regulated, taxed fairly, and be authorised to provide only through the casinos; as well as not jeopardize any property’s considerable investment in their landbased operation.

The mobile option to place bets from anywhere in the state offered as part of legalising sports wagering in Iowa in 2019; has shown it can be very popular for patrons who love to watch sports and place bets on the event – in several sportsbooks it is over 70% online versus retail.

This online precedence will help; but I believe iGaming will require more education of the elected officials, regulators and even casino management to gain the necessary consensus to proceed to authorise.

THE HEALTH PANDEMIC SHOOK THE LAND-BASED CASINO INDUSTRY HARD, BUT WITH MANY RESTRICTIONS LIFTING, THERE ARE SIGNS OF PROMISING GROWTH. WHEN DO YOU THINK WE CAN EXPECT TO SEE A RETURN TO PRE-COVID FIGURES? I believe everything looks promising and we can get back to pre-Covid revenue for both the gaming and non-gaming amenity sectors by the 4th quarter of 2021.

WHAT NEW INITIATIVES IS THE IOWA GAMING ASSOCIATION FOCUSING ON? Legislative and Regulatory proposals that will help the casino members improve their ability to effectively compete.

您认为博弈业目前面临的最大挑战是什么？

赌场正处于不同的恢复阶段，从去年3月至6月的全

面停业；然后建立并不断修改协议和准则，以提高顾 客的信心和满意度，遵循疾病控制与预防中心订定 的博弈大厅容量百分比；希望很快能开放所有其他

设施，如会议空间，允许大型聚会的音乐会、会议、会 议、婚礼等。

最新的举措将有助于促进餐饮、住宿、水疗、高尔夫 课程和其他产品的发展，使爱荷华州的赌场成为一

流的娱乐目的地。随着越来越多的人接种疫苗并准

备前来，一个重大的挑战是找到必须的工人，准备为 增加的需求服务，因为爱荷华州的失业率很低。 美国博弈业是否有在线投注的空间？

早期推出IGAMING的几个州表明，它可以成功地成

为赌场设施清单中的下一个补充。关键是要确保它 得到适当的监管、公平的税收，并被授权只通过赌

场提供；同时不能损害任何物业在其实体运营中的 大量投资。

2019年爱荷华州体育投注合法化，从该州任何地方 提供移动选项下注，已经显示出这对那些喜欢看体

育比赛和下注的消费者来说是非常受欢迎的——在 一些体育博弈公司中，在线投注与零售相比超过

70%。这种在线先例将有所帮助；但我相信IGAMING 将需要对当选官员、 监管机构甚至赌场管理层进行 更多的教育，以获得必要的共识，着手进行授权。

“早期推出iGaming的几 个州表明，它可以成功地 成为赌场设施清单中的下 一个补充” 新冠肺炎对实体赌场业造成了严重的冲击，但随着

许多限制的取消，有迹象表明它的增长前景看好。 您 认为我们何时能看见数字恢复到疫情之前的水平？ 我相信，一切看起来都前景看好，我们可以在2021

年第四季度看到博弈和非博弈设施部门的收入恢复 到疫情之前的水平。

爱荷华州博弈协会正在关注哪些新举措？

立法和监管提案将帮助赌场成员提高其有效竞争 的能力。

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Feature 专题报道

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

ES L :

A TEXTBOOK CASE OF CANCEL CULTURE

欧洲超级联赛——取消文化的教材 WITH THE ODDS STACKED AGAINST IT, WHAT WAS INITIALLY MEANT TO BE A SUPER RIVAL TO THE ICONIC CHAMPIONS’ LEAGUE HAS NOW BEEN RELEGATED TO THE STANDBY BENCH. BUT THE DYNAMICS OF THE BEAUTIFUL GAME ARE NOW CHANGED FOREVER, RAMONA DEPARES FINDS.

面临重重困境，该联赛最 初被视为标志性欧洲冠 军联赛的劲敌，如今已 经被降级坐冷板凳。 但 RAMONA DEPARES发 现，这项美丽的比赛的动 态现在已经永远改变了。

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Who would have thought that 2021 would bring with it even bigger drama than last year? For football, anyway, as the game as we know it risked descending into chaos with the advent of a new pretender to the throne of leagues, the European Super League.

But an ill-fated attempt is all it was, as the new contender went all in before getting its ducks quite in a row, resulting in what is possibly the most spectacular (and humiliating) fold in history. Some background – we owe the drama to the ‘dirty dozen’, as the international press so wittily dubbed them.

Twelve big clubs who were fed up of seeing their ledgers languishing in the red, and figured that creating a new league would be enough to sort out their financial woes (while teaching those unhelpful folks over at UEFA and FIFA a lesson, of course).

But the European Super Club was a dream destined to remain just that – a dream. In less than two days all the founding clubs had withdrawn, tail firmly between legs, as Florentino Perez, owner of Real Madrid and the instigator of the whole drama, was left with egg on his face.

Fans, celebrities and even UK Prime Minister Boris Johnson and the royal family came all out in vocal defense of the status quo and, by implication, of the Champions’ League. Former champion Gary Neville brought out the big guns, calling the rogue league “an attempt to murder English football”, while Prince William went so far as to break that customary British stiff upper lip by claiming that such a move could “damage the game we

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love”. The two were not the only celebrities to be dismayed by the move, far from it.

And that’s not even taking into account the fans.

Manchester United, one of the founding members of the new league, were faced with the spectacle of thousands of fans gathering in protest outside Old Trafford, decrying the club’s owners for the involvement in the scheme. Liverpool supporters followed their lead, protesting outside Anfield against Fenway Sports Group, the club’s US-based owner, for the role it played in the drama. Chelsea fans took the opportunity to make their voices heard before a game against Brighton, protesting outside Stamford Bridge in an attempt to pressure Chelsea to back out of the ESL. It was a ploy that succeeded as, one by one, all members backed out, most of them amidst grovelling apologies to their fans but – tellingly – also to UEFA and FIFA.

“If there’s one instance when the cancel culture has worked to devastating effect, the European Super League is certainly it”

Feature 专题报道

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

谁能想到2021年将带来比去年更大的戏剧变化？ 无论如何，对于足球来说，随着欧洲超级联赛这个

新的联赛宝座的出现，我们所知道的比赛有可能陷 入混乱。

但这只是一次失败的尝试，因为这个新的竞争者在 达阵之前就已经梭哈了，最后的结果可能面临是 历史上最壮观（且羞辱）的失败。 简单说明一下背

景——我们要感谢“dirty dozen”带来的肥皂剧——

国际媒体如此诙谐地称呼他们。 12家大型俱乐部厌

倦了看到他们的账本赤字，为此煎熬，并认为创建一 个新的联赛将足以解决他们的财务困境（当然，同时 给那些无助的欧足联和国际足联的人上了一课）。

但欧洲超级俱乐部是一个梦，注定只是一个梦。 在不 到两天的时间里，所有的创始俱乐部都退出了，走的 时后还夹着尾巴，而皇家马德里的老板——同时是

整场闹剧的煽动者——Florentino Perez颜面扫地。

“如果举个例子，表明取消 文化的破坏性作用，那么 欧洲超级联赛肯定是最切 实的例子" 球迷、名人，甚至英国首相鲍里斯·约翰逊和皇室都 站出来为现状辩护，并暗指他们说的正是欧洲冠军

联赛。 前冠军加里·内维尔捡到大炮，说到这个流氓 联赛“试图谋杀英国足球”，而威廉王子甚至动了全 英国人惯有的僵硬上唇，说这样的举动可能会 “破 坏我们热爱的赛事”。这两个人并不是唯一对这一 举措感到失望的名人，事实远非如此。

而且我们甚至还没有谈及球迷。 曼联作为新联赛的

创始成员之一，面临窘境，看到着成千上万的球迷聚 集在老特拉福德球场外抗议，谴责该俱乐部老板参 与该计划。 利物浦的支持者们紧随其后，在安菲尔 德外抗议俱乐部的美国老板芬威体育集团在这场

闹剧中参上一脚。 切尔西球迷在对阵布莱顿的比赛 前借机发出了他们的声音，在斯坦福桥外抗议，试

图向切尔西施压，让他们退出欧洲超级联赛（ESL） 的行列。 这是一个成功的策略，因为所有的成员一

个接一个地退出，他们中的多数在向他们的球迷的 同时——很明显——也向欧足联和国际足联卑躬屈 膝地道歉。

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“But the European Super Club was a dream destined to remain just that – a dream” Sooner rather than later, the league was dead in the water before it had even begun, and the dirty dozen were defeated. The next question on everyone’s lips, then, was the obvious one: what retribution, if any, would these unexpected black sheep be made to suffer? Some of the harsher voices suggested that the clubs would have points deducted from upcoming leagues, although the idea did not gain much favour across the board. The suspicion being, of course, that no matter how annoyed UEFA and FIFA might be at the so-called betrayal, at the end of the day the dirty dozen’s presence remained very much essential for the beauty of the game.

And at the end of the day, it’s all just a bit of a storm in a teacup as the ESL is relegated to the bench, while the Champions’ League retains its top perch and starts gearing up for the long-await 2024 revamp. One thing’s for sure, once the floodgates have opened, this is unlikely to be the last time the status quo is challenged.

Meantime, one serving of egg on face clearly hasn’t been enough for Florentino Perez as – despite all appearances indicating the contrary – he still labours under the belief (hey, we’re being kind here) that the ESL has not been cancelled, but merely paused. The reaction from many is sheer disbelief.

If there’s one instance when the cancel culture has worked to devastating effect, the European Super League is certainly it.

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很快地，联赛在开始之前就已经胎死腹中，而dirty

dozen也被打败了。 然后，每个人谈论的下一个问题震耳 欲聋：如果有，这些意外的害群之马会受到什么惩罚？一 些更严厉的声音建议，这些俱乐部将在即将到来的联赛

中被扣分，尽管这个想法并没有得到全面的支持。 当然， 人们怀疑的是，无论欧足联和国际足联对所谓的背叛有 多恼火，最后，dirty dozen的存在对赛事的精彩程度仍

“但欧洲超级俱乐部是一个 梦，注定只是一个梦” 然是非常重要的。

来到尾声，这一切都是雷声大雨点小，ESL被降级，回去 坐冷板凳，而欧洲冠军联赛保留了它的最高地位，并开 始为期待已久的2024年的改革做准备。 有一点是肯定

的，一旦闸门打开，这就不可能是最后一次挑战现状了。 同时，对Florentino Perez来说，一颗鸡蛋显然是不够

的，因为——尽管所有的迹象显示事实恰恰相反——他仍 然相信（嘿，我们是善意提醒）ESL并没有被取消，而只是 暂停了。 许多人的反应表示完全不相信。

如果举个例子，表明取消文化的破坏性作用，那么欧洲 超级联赛肯定是最切实的例子。

Feature 专题报道

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

SO WHAT’S THE SKINNY? WHO CAME UP WITH THE IDEA FOR THIS BREAKAWAY LEAGUE? Florentino Perez, president of Real Madrid.

WHO WERE THE DIRTY DOZEN? AC Milan, Arsenal, Atletico Madrid, Chelsea, Barcelona, Inter Milan, Juventus, Liverpool, Manchester City, Manchester United, Real Madrid and Tottenham Hotspur – so-called because they were the 12 clubs to go along with Perez’s idea.

WHY GO THROUGH ALL THIS HASSLE? If you want the short and blunt answer – the founding clubs were eyeing more revenue for their respective clubs. Prefer the more diplomatic version? Here you go – major clubs were worried that with the younger generation fast losing interest in live games and revenue dropping, the beautiful game as we know it would soon be extinct.

WILL THEY BE PENALISED BY UEFA AND FIFA? There has been a lot of talk, but no real will to take concrete action. Much like the revamping of the Champions’ League, some would say.

AND NOW, WHAT? The Champions’ League remains unchallenged, and we look forward to the much-awaited 2024 revamp.

那么，真实情况如何？

谁想出了这个独立联赛的主意？

Florentino Perez，皇家马德里的主席， 所谓的dirty dozen有谁?

AC米兰、阿森纳、马德里竞技、切尔西、巴塞罗那、国际 米兰、尤文图斯、利物浦、曼城、曼联、皇家马德里和托

特纳姆热刺——所谓的12家俱乐部，他们都同意Perez 的想法。

Why go through all this hassle? 为什么要经历这 场闹剧？

如果你想知道直截了当的答案——创始俱乐部对他们

各自俱乐部的更多收入杀红了眼。 喜欢更官腔版本？我 们也也——主要的俱乐部担心，随着年轻一代迅速失去 对现场比赛的兴趣，收入下降，我们所知道的精彩赛事 将很快灭绝。

他们会受到欧足联和国际足联的惩罚吗？

已经有很多人在谈论，但没有采取具体行动的真正意 愿。 有人会说，这很像对冠军联赛的改革。 那现在怎么样？

冠军联赛仍然没有受到挑战，我们期待着等待已久的 2024年的改造。

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E-COMMERCE ON THE LOOT BOX ENGINE 战利品箱引擎上的电子商务

COINSLOOT HAS CREATED A UNIQUE PLATFORM INCORPORATING LOOT BOXES AND CRYPTOCURRENCIES. SIGMA’S KAI DOWLING SAT DOWN WITH COINSLOOT CEO, LUKE OZIMSKI, TO FIND OUT MORE ABOUT THEIR FUTURE ASPIRATIONS. COINSLOOT创建了一个独特的平台，将战利品箱和加密货币结合

在一起。 SIGMA的KAI DOWLING与COINSLOOT首席执行官LUKE OZIMSKI进行了访谈，以了解更多他们对未来的期望。

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Feature 专题报道

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For the past few years, two industries have entered our world with a bang. The microtransaction industry and crypto have stamped their authority in their respective areas.

The most popular type of micro-transactions are loot boxes, with gaming companies such as EA Sports banking in a massive $2.8billion just from micro-transactions in 2019.

Meanwhile, 2020 saw cryptocurrency, specifically Bitcoin, take off. Bitcoin recorded a number of milestones even breaking the $40,000 barrier and with many influential businessmen, athletes and companies backing the cryptocurrency, it is showing no signs of slowing down.

WHAT IS COINSLOOT? Coinsloot is the first ever to fuse these two industries together, creating an innovative and unique platform, giving their users the chance to buy cryptocurrencies, most trending DeFi project, NFTs, and real world items using the loot boxes engine. The main idea behind the concept is to merge fun with investment as users, ranging from beginners to those considered crypto savvy, are able to get high value items with minimum investment. This type of platform will also give those people who wish to enter the crypto market, but do not know where to start, the perfect opportunity to build a nice and sizeable portfolio.

THE PROCESS "This is a decentralised app and people can buy items at Coinsloot using USDC, and have a chance to get a higher value item." says Luke Ozimski.

However, Coinsloot also offers an ERC20 token which is also known as a “LOOT token”. This type of token leans towards those who wish to invest as it gives the user the chance to perform “staking”. Those who choose staking on Coinsloot will benefit by acquiring dividends/profits on every single transaction when users open Loot Boxes, as 70%-75% of total

在过去的几年里，有两个产业轰轰烈烈地进入了我们 的世界——微交易产业和加密货币，并已经在各自的 领域印证了权威。

最受欢迎的微交易类型是战利品箱，在2019年，EA

SPORTS等游戏公司仅微交易的收入就高达28亿美

元。 同时，2020年的加密货币，特别是比特币，也开始 发展。 比特币创下了许多里程碑，甚至突破了4万美

元，并且有许多有影响力的商人、运动员和公司支持 加密货币，这种趋势没有显示出放缓的迹象。 COINSLOOT是什么？

COINSLOOT首开先河，结合两者，创造了一个创新

独特的平台，让他们的用户有机会使用战利品箱引擎 够买购买加密货币、最流行的DEFI项目、NFT和真实

世界物品。 这个概念背后的主要想法是将乐趣与投资 融合在一起，让无论是初学者或是精通加密货币的用 户，都能够以小额投资获得更多的加密货币。 对于那

些希望进入加密货币市场，但不知道从何开始的人，

这类型的平台也是建立一个优良、可观投资组合的完 美机会。 流程

LUKE OZIMSKI表示：“这是一个去中心化的应用，人

们可以用USDC在COINSLOOT上购买物品，并有机会 获得更高价值的物品 。

然而，COINLOOT还提供一种ERC20代币，也就

是“LOOT代币”。 这类型的代币倾向那些希望进行

投资者，为用户带来进行“押注”的机会。 那些选择在

COINSLOOT 上进行押注的用户，每次打开战利品箱

时，都能从该笔交易中获得红利/利润，因为战利品箱

产生的总收入中有70%-75%将回馈给在智能合约上 押注COINSLOOT 代币的投资者。

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revenue generated via the loot boxes will be given back to the investors staking Coinsloot’s tokens on smart contracts.

First time users will need to deposit using USDC/USDT coins.

Coinsloot resolves the issue of crypto prices fluctuating by using these stable coins, so a user will be able to redeem a loot box by using USD/USDT and end up with Ethereum, Bitcoin or any other prize on offer.

Therefore, if you are a crypto-investor or someone who missed out on the opportunity to invest in crypto before its surge – Coinsloot is the perfect solution to build up your portfolio.

LOOT BOX REGULATION The micro-transaction industry has come under scrutiny over the past few years due to companies, such as EA Sports, exposing children to gambling environments.

Coinsloot, in no form, will target young adults through their platform and focus solely on promoting the idea to the adult demographic.

Ozimski goes on to say that, "The banning of loot boxes is focused on young people that play these types of games.

This is considered gaming rather than gambling but it's still not a great idea to target young adults. That is why Coinsloot solely targets adults with a clear and transparent algorithm."

However, regulations may still be put in place around the world in relation to loot boxes. Countries like Japan, China, Belgium and the Netherlands are all implementing strict restrictions on loot boxes with laws ranging from a player being unable to purchase a loot box with real money to a complete outright ban. A number of countries look to follow this way of thinking with Malta and the US considering bans.

Coinsloot has made it clear that they will abide by any laws set out by governments and will look to amend their product and service to be compliant with certain laws.

Moreover, players may raise questions over the algorithm of these loot boxes. Coinsloot prides itself in running an opensource code, which provides transparency since there is no

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possibility of manipulating the system for a specific user to win a specific prize.

“This type of platform will also give those people who wish to enter the crypto market, but do not know where to start, the perfect opportunity to build a nice and sizeable portfolio” FUTURE INDUSTRY LEADERS Coinsloot see themselves at the forefront when it comes to ecommerce fully operating on crypto, due to its unique nature and the fact that loot boxes are fun to open. Coinsloot has the opportunity to spearhead the industry in regard to the adoption of crypto by scaling the product on a global level. They are looking to target many countries all over the world and refuse to limit themselves to one specific region or continent, with a specific focus on Asia, Europe, Russia, and the Middle East.

According to Luke, "This product can be translated to any language, its new and our product will be able to spread globally very easily. Asia is our number one target as we have already spoken to partners in Singapore to launch the product there."

Coinsloot has certainly injected some fun into the cryptoworld with this unique platform and they also have more ideas up their sleeves which will help crypto-adoption. Watch this company play a significant role in the crypto industry as they continue to bring their ingenious ideas to the industry.

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的完美解决方案。

“对于那些希望进入加密货币 市场，但不知道从何开始的人， 这类型的平台也是建立一个优 良、可观投资组合的完美机会”

过去几年，由于EA SPORTS等公司将儿童暴露在赌博环境中，

疑。 COINSLOOT为自己运行的开源代码而感到自豪，特定用

COINSLOOT绝不会以任何形式将平台瞄准年轻人，而只会专

未来的产业领导者

首次用户需要使用USDC/USDT币入金。 COINSLOOT通过使 用这些稳定币解决了加密货币价格波动的问题，因此用户将

可以使用USDC/USDT来兑换战利品箱，并最终获得以太币、 比特币或其他任何奖品。

因此，如果你是一个加密货币投资者，或者是在加密货币暴涨

之前，错过了投资机会的人——COINLOOT是建立你投资组合 战利品箱监管

微交易产业受到了审查。

注于向成年族群推广这一理念。

OZIMSKI接着说：“禁止战利品箱的重点是针对玩这类游戏的 年轻人。 这被认为是游戏而不是赌博，但瞄准年轻人为客群仍 然不是一个好主意。 这就是为什么COINSLOOT 只针对成年 人，算法清晰透明。 ”

不过，世界各地可能仍会出台与战利品箱相关的法规。 日本、

中国、比利时和荷兰等国家都对战利品箱实施了严格的限制， 玩家从不能用真钱购买战利品箱，到直接完全禁止，各项法律 限制兼而有之。 许多国家都希望遵循这种思路，马耳他和美国 也在考虑对其禁止。

COINSLOOT已经明确表示，他们将遵守各国政府制定的任何 法律，并将着眼于修改产品和服务以符合相关法条。 此外，玩家可能会对这些战利品箱的算法提出质

户操纵系统以赢得特定奖品的可能性为零，透明度显而易见。 鉴于该平台的独特性质，加上战利品箱开箱很有

趣，COINSLOOT看见自己位于完全以加密货币运营电商的前 沿。 通过在全球扩大产品规模，COINSLOOT有机会在加密货 币采用方面引领产业发展。 他们希望将目标锁定在全世界许

多国家，拒绝局限自身在某个特定的地区或大陆，并特别聚焦 在亚洲、欧洲、俄罗斯和中东地区。

据LUKE的说法：“这个产品可以翻译成任何语言，它很新颖， 而且我们的产品将能非常容易地在全球传播。 亚洲是首要目

标，我们已经和新加坡的合作伙伴商谈，要在那里推出产品。 ”

通过这个独特的平台，COINSLOOT无疑为加密货币世界注入 了些许乐趣，他们还有更多想法，这些想法将有助于加密货币 的普及。 当心了，这家公司将在加密产业中扮演重要的角色， 继续为产业带来他们巧妙的想法。

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Feature 专题报道

FAMOUS FACES 著名面孔

MARIA DEBRINCAT REACHES OUT TO PROFESSIONAL SPORTS BRAND AMBASSADORS TO GET TO KNOW MORE ABOUT THEIR AIM IN JOINING THESE GAMING COMPANIES AND FIND OUT WHAT THEIR EXPERIENCE HAS BEEN LIKE SO FAR. 在这篇文章中，MARIA DEBRINCAT联系了代表各品牌担任大使的专业运动员， 了解他们加入这些游戏公司的目的，并了解他们到目前为止的经验如何。

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Recruiting brand ambassadors helps companies reach customers and target new individuals who wouldn't otherwise be reachable. Betting companies are using celebrities with a good amount of name recognition to assure players a seal of approval and boost their label.

The way they do this is by onboarding eminent faces and followers – getting them to know the acclaimed brand they’re advertising for through the fandom they share.

When speaking to SiGMA Magazine, Fernando Morientes, recently appointed as brand ambassador with Melbet, agreed with this statement and said that betting companies are intensely competing in their niche “this is why they come up with various creative ideas where we, as ambassadors are directly involved.

Being the face of a sports betting brand is very interesting, especially if you are coming from the sports industry yourself."

Brazilian football legend Roberto Carlos, who also comes from a sports betting background, has jumped on the ambassador bandwagon. When asked by SiGMA Magazine for his comments, he confirmed that he is delighted to be the Brand Ambassador for Betwinner, representing the Brazilian and LatAm markets. “Betwinner is an ambitious team with a good strategy and it’s my pleasure to help them by giving them my collaboration and provide them with support on football and entertainment in Latin America. I don't just choose my partners as they come. The chemistry I feel when choosing a project is very important and for me this partnership hit home as Betwinner's colors are reminiscent of the "Verde-Amarela" of the Brazil team.

Betwinner has been a reliable and serious partner and with my style and professionalism this is an honor for me to help fans discover this great brand."

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“I don't just choose my partners as they come.

The chemistry I feel when choosing a project is very important” Having grown up in Nagasaki, Kōhei Uchimura, the twenty-one-time World medalist and seven-time Olympic medalist, winning three golds and four silvers also doesn’t choose partners as they come. He has been recruited by Pixel Companyz as an ambassador for the famous Nagasaki IR bid. CEO of Pixel, Hiroaki Yoshida told us that he has been impressed by how Uchimura has continued to evolve as a player, striving to be the world's best by hitting unreachable targets.

Speaking about this ambassadorship Uchimura said, “I wondered if there was a way I could be useful for my hometown Nagasaki in my work as a professional gymnast, so I am very happy to have this opportunity.

Nagasaki has wonderful potential for tourism, and I hope that many people from all over the world, and not just Japan, will become fans of Nagasaki. As an athlete, I have been assigned a major role in advising this project from the perspective of sports and health. I hope that I can contribute to Nagasaki’s future.”

American football legend Shaquile O’Neil has also become the latest sports personality to join Australian operator PointsBet. Like Uchimura, he aims to target a specific niche when representing the brand and is considered as the face of responsible sportsbetting.

He says that “The rise of responsible sports betting is really exciting, and I am so excited to join forces with PointsBet, the best-in-class partner in Australia when it comes to online sportsbooks.”

Feature 专题报道

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

"我并不是对前来洽谈的合作伙伴来者不拒。 在选择 项目时，我感觉到的化学反应是非常重要的" 招募品牌大使有助于公司接触客户，并将目标瞄

个可靠和认真的合作伙伴，贴合我的风格和专业

正在利用具有良好知名度的名人，来确保玩家的

的荣幸。 ”

准在品牌本来无法接触到的新个体上。 投注公司 认可，并推广他们商标。 他们的方式是通过导入知

名的面孔和追随者——通过其分享的粉丝群，来使 其了解他们所宣传的知名品牌。

最近被任命为MELBET品牌大使的费尔南多·莫伦 特斯（FERNANDO MORIENTES）在接受SIGMA杂 志采访时同意这一说法，并表示投注公司在其利

基市场上竞争激烈，“这就是为什么他们想出各种

创意，而我们作为大使则直接参与其中。 作为一个 体育投注品牌的代言人是非常有趣的，尤其是当 你自己来自体育产业的时候。 ”

巴西足球传奇人物罗伯托·卡洛斯（ROBERTO

CARLOS） ，他也是来自体育投注业的背景，而且

已经跳上了大使的行列。 当SIGMA杂志询问他的

意见时，他确认他很高兴成为代表巴西和拉美市 场的BETWINNER品牌大使。 “BETWINNER是一

精神，可以帮助球迷探索这个伟大的品牌，这是我 在长崎长大的内村航平，二十一次获得世界奖牌和 七次获得奥运会奖牌，赢得三金四银，他也不会随

便地选择合作伙伴。 他已被PIXEL COMPANYZ招募 为著名的长崎IR投标的大使。PIXEL公司的首席执

行官吉田弘明告诉我们，他对内村作为一名球员不

断发展，通过冲击遥不可及的目标而努力成为世界 最佳的印象深刻。 谈到这个大使职位时，内村说：“

我一直在思考是否有办法在我作为职业体操运动 员的工作中，回馈到我的家乡长崎，所以我非常高 兴有这个机会。 长崎在旅游方面有很好的潜力，我 希望来自世界各地的许多人，而不仅仅是日本，都 能成为长崎的粉丝。 作为一名运动员，我被委以重 任，从体育和健康的角度为这个项目提供咨询。 我 希望我能够为长崎的未来作出贡献。 ” 美国橄榄球传奇人物沙奎尔·奥尼尔

个雄心勃勃的团队，有着良好的战略，我很高兴能

（SHAQUILLE O'NEAL） ，也加入澳大利亚运营商

和娱乐方面的支持。 我并不是对前来洽谈的合作

他在代表该品牌时，目标在瞄准一个特定的利基

帮助他们，与其合作，为他们提供拉丁美洲的足球 伙伴来者不拒。 在选择项目时，我感觉到的化学反 应是非常重要的，对我来说，这样的合作关系很有 意义，因为BETWINNER的颜色让人想起了巴西

队的 “VERD-AMARELA”。 BETWINNER一直是一

POINTSBET，成为其最新体育人士。 与内村一样， 市场，并被认为是责任体育投注的代表。 他说：”负

责任的体育投注兴起，这真的很令人兴奋，我很高 兴能与POINTSBET联手，这是澳大利亚在线体育 博弈方面最好的合作伙伴。 ”

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MGA/B2B/779/2020

Catagory Feature 专题报道 产品类别

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

“Being the face of a sports betting brand is very interesting, especially if you are coming from the sports industry yourself" Chess World Champion and Grandmaster Magnus Carlsen has also inked a deal with a betting company which shares his own values and interests - Unibet, The Kindred Group’s global sports betting brand, as a Global Ambassador. When speaking about brand ambassadorship, Carlson said: "I think it's a good partnership because we share a lot of common values and interests such as an analytical approach to games. I think it's going to be very exciting moving forward, seeing as Unibet is a global brand. Obviously we share other interests as well."

A strong, lasting relationship with customers is not easily attainable. These brand ambassadors are undoubtedly steering the ship when it comes to brand recognition. By developing and maintaining a positive company image, the ambassadors are efficiently interacting with their consumers. These renowned athletes support a brand’s ideal and serve as a mediator to guarantee the success of that goal.

"作为一个体育投注品 牌的代言人是非常有 趣的，尤其是当你自己 来自体育产业的时候" 西洋棋世界冠军和超级大师芒努斯·卡尔森

（MAGNUS CARLSEN）也与一家投注公司签订

了协议，成为全球大使。 该公司与他自己的价值 观和利益相同，是KINDRED集团的全球体育投 注品牌UNIBET。 谈及作为品牌大使时，卡尔森 说：“我认为这是一个很好的伙伴关系，因为我

们有很多共同的价值观和兴趣，比如对赛事的

分析方法。 我认为这将是非常令人兴奋的进展， 因为UNIBET是一个全球品牌。 很明显，我们也 有其他共同的兴趣。 ”

与客户建立强大、持久的关系是不容易的。 在品 牌识别方面，无疑是由这些品牌大使无疑是在 掌舵。 通过发展和维护积极的公司形象，大使

们与其消费者进行了有效互动。 这些著名的运 动员支持品牌的理想，并作为调解人保证该目 标的成功。

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BREAKING BOUNDARIES 打破界限

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Women in Gaming 博弈业的女性

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

THE GAMING INDUSTRY HAS WRITTEN THE PLAYBOOK IN TERMS OF GENDER DIVERSITY AND EQUALITY. RAMONA DEPARES CATCHES UP WITH FOUR WOMEN WHO ARE NOT LETTING A DOUBLE X CHROMOSOME STAND IN THE WAY OF RISING TO THEIR FULL POTENTIAL. 博弈产业在性别多样性和平等方面已经写好了剧本。 RAMONA DEPARES采访了四位 女性，她们没有让双X染色体阻碍她们发挥全部潜力。

It’s touted as one of the most inclusive industries in the 21st century, and it’s easy to see why. iGaming is pretty much the Rolls Royce of forward-looking professions, known for creating a community where genderisms – or, indeed, other ‘isms’ – are not a thing.

And yet, here we are, talking about women in gaming. The question begs itself – is there a need for this, or has contemporary life rendered such discussions obsolete? Some great strides have been made, but reality is that there is very much scope for discussion – and, hopefully, improvement – when it comes to the role of gender in any workplace, including iGaming.

The industry is undeniably one of the biggest movers and shakers in terms of promoting values of equality, diversity and inclusiveness. Female professionals have certainly benefited, showing themselves eager to be part of a workplace that places no currency on the X or Y chromosome but, instead, is very much based on meritocracy, passion and initiative.

And it’s not only about embracing a culture of meritocracy. iGaming scores equally high points in terms of work culture, offering unrivalled conditions in terms of flexibility and work-life balance.

Considering that it is often a mix of unpractical working hours and rigid conditions that stop what would otherwise be meteoric rises for many women across many professions, the iGaming ethos has turned out to be a massive game-changer for women who would otherwise be forced to take more of a backseat role in the industry, due to various life circumstances. In short, gaming has created just the right conditions for women to shine, without the threat of unrelated factors impacting their chances of success.

The four women we introduce to you today are testimony that a level playing-field can work wonders in terms of increasing female participation at key positions in the workforce. Which is not to say that there aren’t more challenges to face and overcome, more milestones to achieve. Reading their stories, it is immediately evident that these women succeeded first and foremost because they do not view their gender as a disadvantage, or a reason to impose limits on their ability to rise in their respective areas. They simply set out to do the best job that they could. And, looking at their career progression it is clear that they’ve succeeded.

It is not an exaggeration to say that the gaming sector has written the playbook when it comes to gender inclusion, and this is exactly why it is so important that we keep these discussions alive.

它被誉为21世纪最具包容性的产业之一，这很容 易理解。 IGAMING几乎是前瞻性职业中的劳斯莱

斯，以创造一个不存在性别歧视或其他 "主义" 的 社区而闻名。

然而，我们却在这里谈论博弈业中的女性。 问题

是——这样做是否有必要，还是当代生活已经使

这种讨论变得过时了？我们已经取得了一些巨大 的进步，但现实是，论及性别对任何工作场所的

影响，讨论空间还很大——并希望情况能得到改 善——IGAMING产业也不例外。

不可否认的是，在促进平等、多样性和包容性的价

值观方面，该产业是最大的推动力与影响力之一。 女性专业人员无疑受益匪浅，她们表现出渴望成

为工作场所的一部分，这种工作场所不看重X或Y

染色体，而是非常注重任人唯贤、激情和主动性。 不仅在拥抱精英领导文化方面，IGAMING在工作 文化方面的得分也很高，在灵活性和工作与生活 平衡方面提供了无与伦比的条件。

考虑到不切实际的工作时间和僵硬的条件往往会阻 止许多职业女性的飞速发展，IGAMING的精神对于

那些由于各种生活环境而被迫在产业中扮演次要角 色的女性来说，已经巨大改变现况。 简而言之，博弈

业为女性创造了合适的条件，使她们能够大放异彩， 而不会受到无关因素的威胁，影响其成功的机会。 我们今天向大家介绍的四位女性证明，公平的竞

争环境可以在提高女性参与劳动力的关键职位方 面创造奇迹。 这并不是说没有更多的挑战需要面

对和克服，没有更多的里程碑需要实现。 阅读她们 的故事，可以立即看出，这些女性之所以成功，首

先是因为她们不把自己的性别看作是一种劣势， 或者是限制她们在各自领域上升能力的理由。她

们只是着手做她们能做的最好的工作。 而且，看看 她们的职业发展，很明显，她们已经成功了。

可以毫不夸张地说，在性别包容方面，博弈产业已 经写好了剧本，而这正是我们持续讨论这些的重 要性所在。

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freedoM van riel Culture & Inclusion Manager at Raketech 文化与包容经理 "I started my career in iGaming as Events and Office manager.

Since then, I grew within the company and, fast forward four years and I am proud to hold the role of Culture and Inclusion Manger at Raketech group, an award-winning performance marketing company. "iGaming is a particularly inclusive and forward-looking sector.

Raketech transitioned to a fully-remote organisation and now employs over 150 experts working worldwide. I believe that it is vital to create and maintain a strong company culture and a well-connected community, and this has been my experience in iGaming so far.

"Yes, like many other industries I do feel that we see a lack of female presence in senior roles. It would be certainly be encouraging to see this gender gap close in the future, with more female mentors taking up leadership positions.

"But I have to say that I love the sense of belonging the iGaming community creates. Throughout my career I have been lucky enough to have met many interesting and talented people who have helped me grow. This is a major plus point for the industry, I find. There are so many different opportunities to connect, and it makes meeting like-minded people easy." “我的IGAMING职业生涯始于担任活动和办公室经理。 从那时起， 我在公司内不断成长，快四年了，我很自豪地在RAKETECH集团

担任文化与包容经理一职，这是一家屡获殊荣的绩效营销公司。

IGAMING是一个特别具有包容性和前瞻性的产业。 RAKETECH过 渡成为一个完全远程的组织，现在在世界各地雇用了150多名专 家工作。 我认为，创造和保持强大的公司文化和一个联系紧密的 社区至关重要，这是我迄今为止在IGAMING的经验。

是的，像许多其他产业一样，我确实觉得我们在高级职位上缺乏

女性的存在。 在未来，看到这种性别差距缩小，更多的女性导师担 任领导职务，这无疑是令人鼓舞的。

但我不得不说，我喜欢IGAMING社区创造的归属感。 在我的职业 生涯中，我很幸运地遇到了许多有趣和有才华的人，他们帮助我

成长。 我发现，这是这个产业的一个主要优势。 有很多不同的机会 可以联系到一起，这使得认识志同道合的人很容易。 ”

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ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

Women in Gaming 博弈业的女性

anna falzon Head of HR at Blue Window Ltd 人力资源主管

“I came to iGaming after working for eight years in the hospitality and the legal sectors. I started out not knowing much about the industry, but fast-forward to today and I’m heading the human resources department at Blue Window Ltd, an organisation that specialises in affiliation. It was a very steep learning curve at first, but my focus was on learning and adapting. I certainly wasn’t worrying about my gender, or how being a woman could affect my chances. iGaming is the perfect industry to focus on your skills and abilities.

“Of course, it is a highly-competitive industry, but I never felt that being a woman was a disadvantage. It is not a race between male and female, but a race for intelligence. The industry values people who think outside the box, who can come up with solutions, who believe in themselves and want to make a difference.

“In my experience, being tech-savvy and being passionate about innovation does help. Maybe tech is traditionally more associated with men, and this is where we can work harder, to foster an environment where women, too, are associated with tech. Maybe the challenge is to change society’s perceptions, reminding everyone that yes, women can be whatever they set their minds to, really!” “我在酒店和法律领域工作了8年之后来到了IGAMING。 一开始我

对这个产业了解不多，但快进到今天，我在BLUE WINDOW LTD领 导人力资源部门，这是一家专门从事代理的机构。 起初，学习曲线

非常陡峭，但我的重点是学习和适应。 我当然不会担心我的性别， 或者作为一个女人会如何影响我的机会。 IGAMING是一个完美的 产业，可以专注于你的技能和能力。

当然，这是一个竞争激烈的产业，但我从来没有觉得作为一个女 人是一种劣势。 这不是一场男女之间的竞赛，而是一场智慧的竞 赛。 这个产业重视那些跳出框框思考的人，能够提出解决方案的 人，相信自己并想有所作为的人。

根据我的经验，精通技术和对创新有热情确实有帮助。 也许科技

在传统上更多地与男性联系在一起，而这正是我们可以更加努力 的地方，培养一种环境，让女性也与科技联系在一起。 也许我们面 临的挑战是改变社会的看法，提醒大家，是的，女性可以成为她们 所想的任何事情，真的！”

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Alison Brincat Head of Affiliates at Branders 代理商主管

“When a friend of mine suggested that I apply for the position of affiliation manager at Betfair, I can’t say that I had any specific interest in the iGaming sector – let alone actual knowledge of what the position entailed. But my friend was convinced that the role was up my street, and I went for it.

As it turned out, he was bang on the money and, 10 years on, I head the affiliates department at Branders. I am responsible for driving acquisition to our casino brands, attracting quality, profitable clients. Of course, I’ve seen the industry change through the years. Maybe at first, women were taken somewhat less seriously. iGaming was still in its infancy as an industry, and – although I’ve never had to face genderrelated challenges myself – I have seen this happen to other women within the industry. My bosses have always valued my opinion, and gender is certainly not a consideration for them.

I can truly see a stark difference between the approach here and that in more traditional industries. Which is not to say that other companies and other women do not have their own genderrelated challenges. But at the end of the day, the industry itself promotes equality; it lies at the forefront when it comes to setting trends and instilling innovative working cultures.”

“当我的一个朋友建议我申请BETFAIR代理商经理的职位时，我

不能说我对IGAMING领域有任何具体的兴趣，更不用说对这个 职位的实际了解了。 但我的朋友相信，这个职位是我的菜，我就 去了。

事实证明，他说得很对，10年后，我在BRANDERS公司领导代理

商部门。 我负责推动我们赌场品牌的收购，吸引高质量、高利润的 客户。 当然，我看到这个产业多年来的变化。 也许一开始，女性在

某种程度上不被重视。 IGAMING这个产业还处于起步阶段，虽然

我自己从来没有面临过与性别有关的挑战，但我看到这种情况发 生在产业内其他女性身上。 我的老板们一直很重视我的意见，性 别当然不是他们的考虑因素。

我确实可以看到这里的做法与更传统的产业之间存在着明显的 差异。 这并不是说其他公司和其他女性没有自己的性别相关挑

战。 但归根结底，这个产业本身是促进平等的；在订立趋势和灌输 创新的工作文化方面，则处于最前沿。 ”

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ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

Women in Gaming 博弈业的女性

alice nordin Employer Branding Specialist at Betsson Group 集团雇主品牌推广专家 “I didn’t know anything about iGaming before I came to Malta, but since I had a passion for recruitment and talent acquisition, I started working for an iGaming Recruitment Agency. Since then, I haven’t looked back.

My current role at Betsson gives me the opportunity to put on my creative shoes and to come up with new employer branding strategies that help attract candidates to Betsson Group.

I would say that probably, women still face challenges at the workplace.

If we look at the 2,000 most influential companies in the world, we can see that the majority of their boards and executive teams are dominated by men. This is also reality in the iGaming industry, and applying for those senior roles can be intimidating. Our online gaming business relies a lot on tech, which is also an area dominated by men.

However, if you work for the right company that celebrates inclusion and gender equality, it is easier for women to climb the ladder. In that case, the sky is your limit, and you won’t encounter gender-based challenges.

I am proud to be part of such a company. At Betsson, 40 per cent of the workforce are women, and the number is climbing fast. I am also active in our internal network WIBE (Women in Betsson), which aims to empower women in the company to succeed in their professional careers, besides supporting the industry to hire more women.”

“在来到马耳他之前，我对IGAMING一无所知，但由于我对招聘和人才引

进有热情，所以我开始在一家国际博弈业招聘机构工作。 从那时起，我就 没有回头。

我目前在BETSSON的工作让我有机会发挥创意，提出新的雇主品牌战 略，帮助吸引人选加入BETSSON集团。

我想说，可能，女性在工作场所仍然面临着挑战。 如果我们看一下世界上 2000家最有影响力的公司，我们可以看到，这些公司的董事会和执行团

队大多由男性主导。 这也是IGAMING产业的现实，申请这些高级职位可能 会让人望而生畏。 我们的在线博弈业务在很大程度上依赖于技术，这也是 一个由男性主导的领域。

然而，如果你为正确的公司效力，它们欢庆包容和性别平等，那么女性就

更容易爬上阶梯。 在这种情况下是看不见极限的，你不会遇到因为性别而 面临的挑战。 我很自豪能成为这样一家公司的一员。 在BETSSON，40%的

员工是女性，而且这个数字正在快速攀升。 我还积极参加了我们的内部网 络WIBE（WOMEN IN BETSSON） ，该网络旨在增强公司女性的能力，使其 在职业生涯中取得成功，此外还支持该产业雇用更多的女性。 ”

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Q&A 问答

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

HITTING THE RIGHT NOTE 敲出正确的音符

SIGMA SPEAKS WITH JORGE DE LELLIS, FOUNDER OF MADLORD® - SOUND FROM BEYOND®, A PREMIUM BRAND AND AUDIO PRODUCTION COMPANY SPECIALISING IN MUSIC COMPOSITION, SOUND DESIGN AND VOICE OVERS FOR THE ONLINE GAMBLING AND VIDEO SLOT GAMES INDUSTRY. JORGE, CAN YOU TELL US A LITTLE MORE ABOUT YOURSELF AND THE ROLE YOU PLAY IN THE DEVELOPMENT OF ONLINE SLOTS? I am a music composer and sound designer. For over a decade, I have specialized in the creation of music, win sounds and sound effects for online casinos and gambling games.

MADLORD is dedicated to creating music, sound design, voice overs and audio post-production for online gambling games — particularly online AAA video slots. But, also for video games, marketing, and film.

My role in the development of online slots is mainly as an Audio Director and Audio Consultant.

WHAT IS MADLORD’S APPROACH TO DEVELOPING MUSIC AND SOUND FOR ONLINE SLOTS? MADLORD’s approach begins with defining the right music style, based on the game mechanics, target audience, competitors and objectives. Next, we improve their casino game music implementation, and innovate online casino game experiences through music and sounds with new and improved audio production techniques.

SIGMA采访了MADLORD® - SOUND

FROM BEYOND®的创始人JORGE DE

LELLIS，这是一家专门为在线博弈和视

频老虎机游戏产业提供音乐创作、声音设 计和配音的高端品牌和音频制作公司。

JORGE，你能告诉我们更多关于你自己，以及你在在 线老虎机开发中扮演的角色吗？

我是一名音乐作曲家和声音设计师。 十多年来，我专 门为在线赌场和博弈游戏创作音乐、赢钱的声音和 效果。

MADLORD致力于为在线博弈游戏——特别是在线

AAA级视频老虎机——创作音乐、声音设计、配音和音 频后期制作。 但是，我们也有视频游戏、市场营销和电 影服务。

我在在线老虎机开发中的角色主要是音频总监和音 频顾问。

MADLORD为在线老虎机开发音乐和音效的方法为 何？

MADLORD的方法首先是根据游戏机制、目标受众、竞 争对手和目标，确定正确的音乐风格。 接下来，我们改 进他们的赌场游戏音乐实施，通过音乐和声音，用新

的和进步的音频制作技术来创新在线赌场游戏体验。

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Only once the direction is crystal clear, do we move onto the most important step: the creation of music soundtracks, multi-language voice-overs, win sounds and sound effects that construct an immersive casino game experience.

HOW IMPORTANT IS THE SOUNDTRACK/MUSIC WHEN IT COMES TO CREATING AN ENGAGING AND IMMERSIVE ONLINE SLOT? Music has an extraordinary power in online video slots. A power that the vast majority of online slot game developers are not fully harnessing. Many of them still think that jackpots are the only reward a gambler gets when playing an online video slot or slot machine game. Scientific studies on gambling behavior prove that to be wrong.

Also, consider that engagement and immersion are two different aspects of online slot experiences. Engagement is active (clicking on the spin button, spinning the wheel bar on a classic mechanic slot machine, etc.). Whereas immersion is passive.

Typically, music and atmospheric soundscapes shine at creating immersion. While win-sounds and sound-effects work on increasing engagement.

Music and sound can increase both immersion and engagement. But it has to be done right.

SO HOW DOES MUSIC AND SOUND ENHANCE THE PLAYER’S EXPERIENCE? Well, several scientific studies show how powerful music and sound are in video slots and slot machine games. When it comes to music soundtracks, playing online video slots without a music score is like the difference between Lady Gaga singing ‘a capella’ or with the full band behind her.

The enhancement of emotions that music adds to almost any human interaction is, simply put, mind blowing. Combined with win sounds and other sound effects, the impact music has in video slots and slot machine experiences is truly powerful.

Scientific studies show that video slot game music and sound effects bolster the experience of a gambler many times over. They also show that a slot with game sounds increases pleasure. And pleasure creates desire.

How important is desire in human beings? Simply put, the global economy revolves around people’s desires. Not around people’s needs.

The difference in the level of engagement and immersion between playing online video slots with and without music and win sounds is like night and day! However, research also

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reveals that not every slot player experiences music and sound in the same way. And the impact and influence it has on players is diverse.

Essentially, gamblers play online slots and slot machines for two main reasons: they seek arousal and action or, they seek escape and dissociation. However, there are various different player profiles, and they differ in what they are looking for in online video slot games and slot machines. This knowledge and deep understanding are very important when creating music compositions and sound design for casino and gambling games.

Some players prefer to win smaller jackpots but more often with volatile games.

There are those who are dazzled by great themed games (like many European players). Those who prefer slot machine terminals with classic and old-fashioned games (such as in some

“The difference in the level of engagement and immersion between playing online video slots with and without music and win sounds is like night and day!” places in Germany). Many Asian players like to get “straight to the point” by playing at high speed but, there are also other Asian gamblers who are attracted to fantastic slot game-themes.

And those in Asia who are madly in love with playing video slots with cute animal graphics and game characters. And many, many more types. In all those player-profiles, music and sound influence their emotions and perceptions differently.

But there are also differences between online slots and land-based slot machine game terminals. The Independent Gambling Authority of South Australia reported that there are also slot machine players who do not like having music for quite interesting reasons.

For example, some slot machine players do not want to draw the attention of surrounding players when they win. Or they feel they could be seen by other players as “not serious” about gambling if they keep listening to the win-sounds.

In spite of this, hearing the winning music and sounds of other nearby players, strongly inspired them to continue playing.

Q&A 问答

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

"在游玩具有音乐和赢钱声音的在线视频老虎机， 跟没有音乐和赢钱声音的在线视频老虎机之间，其 参与度和沉浸度的差异就像白天和黑夜！" 只有在方向非常明确的情况下，我们才会进入最重 要的步骤：创造音乐配乐、多语言画外音、赢钱的声

音和声音效果，构建一个沉浸式的赌场游戏体验。

在创建一个引人入胜且身临其境的在线老虎机时， 原声/音乐有多重要？

音乐在在线视频老虎机中具有非凡的力量。 这种力

量是绝大多数在线老虎机游戏开发商没有充分加以 利用的。 他们其中许多人仍然认为，大奖是玩家在玩

在线视频老虎机或老虎机游戏时得到的唯一奖励。 但博弈行为的相关科学研究证明这是错误的。

另外，要考量到参与与沉浸是在线老虎机体验的两 个不同方面。 参与是主动的（点击旋转按钮，在经典 的机械式老虎机上拉动拉霸，等等）。 而沉浸感是被 动的。

通常情况下，音乐和氛围的声景在创造沉浸感方面 大放异彩。 而赢钱的声音和音响效果则主要提高参 与度。

音乐和声音可以增加沉浸感和参与感。 但它必须被 正确利用。

那么，音乐和声音如何增强玩家的体验？

嗯，一些科学研究表明，在视频老虎机和老虎机游戏 中，音乐和声音是多么强大。 音乐配乐的部份，在没 有配乐的情况下玩在线视频老虎机，那种区别就像

LADY GAGA唱 “阿卡贝拉”，或是在她身后有完整的 乐队那样，如此不同。

简单地说，音乐对所有人类互动情感的增强几乎是 令人震惊的。 结合赢钱的声音和其他声音效果，音 乐在视频老虎机和老虎机体验中的影响确实非常 强大。

科学研究表明，视频老虎机游戏的音乐和声音效果

会使玩家的经验提升许多倍。 他们还表明，有游戏声 音的老虎机会增加快乐。 而快乐会产生欲望。

欲望对人类来说有多重要？简单地说，全球经济是

围绕着人们的欲望进行的，而不是围绕人们的需求。 在游玩具有音乐和赢钱声音的在线视频老虎机，跟 没有音乐和赢钱声音的在线视频老虎机之间，其参 与度和沉浸度的差异就像白天和黑夜！

然而，研究也显示，并非每个老虎机玩家都以相同的 方式体验音乐和声音。 而且它对玩家的影响和作用 也是多种多样的。

基本上，玩家玩在线老虎机和老虎机有两个主要原

因：他们寻求唤起（AROUSAL）和行动，或者，他们寻 求逃避和解脱。 然而，有各种不同的玩家特征，他们

于在线视频老虎机游戏和老虎机中寻找的东西也不 同。 在为赌场和博弈游戏创作音乐作品和声音设计 时，这种知识和深刻理解非常重要。

有些玩家喜欢赢取较小的彩金，但更多玩家中意波 动性的游戏。

有的人倾心于伟大的主题游戏（如许多欧洲玩家）。 还有那些喜欢老虎机终端机的经典和老式游戏的人

（如德国的一些地方）。 许多亚洲玩家喜欢通过高速

游戏来“直捣黄龙”，但是，也有其他亚洲玩家被奇妙 的老虎机游戏主题所吸引。 还有部份亚洲玩家，疯狂 地爱上了带有可爱动物图形和游戏人物的视频老虎

机。 还有很多、更多的类型。 在所有这些玩家群体中， 音乐和声音对他们的情绪和感知的影响是不同的。 但在线老虎机和实体老虎机游戏终端之间也有区

别。 南澳大利亚独立博弈管理局报告表示，也有老虎 机玩家不喜欢有音乐，原因相当有趣。

例如，有些老虎机玩家不想在赢钱时引起周围玩家

的注意。 或者，他们觉得如果他们一直听见赢钱的声 音，会被其他玩家视为对博弈“不认真”。

尽管如此，听到赢钱的音乐和附近其他玩家的声音， 强烈地激发玩家继续玩下去的欲望。

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< !DOCTYPE html> <head> <title>AIBC Summit Europe - 1 7 - 1 8 N o v e m b e r 2 0 2 1 < / t i t l e > </head> <body> <h3>bringing together inve s t o r s , i n n o v a t i v e p r o j e c t s , a n d e x p e rt s < / h 3 > <ul> <li> blockchain</li> <li> ai</li> <li> iot</li> <li> quantum tech</li> <li> big data</li> <li> startups</li> <li> top speakers</li> <li> social impact</li> <li> workshops</li> <li> conferences</li> <li> marketeers</li> <li> suppliers</li> <li> other emerging tec h < / l i > </ul> <h3>discuss and shape the f u t u r e < / h 3 > <script> bookURL = "http://ww w . a i b c . w o r l d / " ; document.write("Regi s t e r N o w ! " + b o o k U R L ) ; </script> </body> < /html>

<script> $("#title").a p p e n d ( " M a l t a " ) ; $("#event-da t e s " ) . a p p e n d ( " 1 7 - 1 8 N o v e m b e r 2 0 2 1 " ) ; </script>

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HOLDING CORPORATIONS ACCOUNTABLE 让企业负责任

ALEXANDRE OUAKNINE, WRITES ABOUT WHY CORPORATIONS MAY NEVER FIX THEIR CYBERSECURITY ISSUES AND WHY IT'S UP TO US, THE CONSUMERS, TO PRESSURE COMPANIES TO PROTECT OUR DATA. 在本文中，ALEXANDREW OUAKNINE写道，为什么企业可能永远无法解决他们的网 络安全问题，以及为什么要由我们这些消费者向企业施压以保护我们的数据。

Cyber attacks are occurring on a daily basis and hitting government bodies and corporations alike. We constantly hear about how important it is to have cybersecurity to protect user and corporate data.

Nonetheless, successful attacks are on the rise and one might ask how come no measures are being taken to prevent them, and why are these threats not being taken seriously? As I always say, when you want the explanation to anything in this world, just follow the money.

So, let's explore the financial reasons that push companies to ignore investing in their cybersecurity. When it comes to colossal data breaches, we think of Sony, Home Depot, Target, Bank of Valletta, the PN, the US government and many others.

The losses suffered by these entities are so small compared to their annual revenue, that they feel it's far better to write off the losses rather than invest in adequate cybersecurity. The high annual cost of having in-house cybersecurity experts or consultants, antivirus software, Firewalls and monitoring tools make worrying about data breaches not worth it to them.

网络攻击每天都在发生，政府机构和企业都受到了 打击。 我们不断听说网络安全对保护用户和企业数 据是多么重要。

尽管如此，攻击的成功案例正在增加，人们可能会

问，为什么没有任何措施被采用以攻击？为什么这 些威胁没有被认真看待？正如我常说的，当你想知 道这个世界上任何事情的解释时——跟着钱走。

那么，让我们来探讨一下促使公司忽视对其网络安 全投资的财务原因。 说到大型的数据泄露事件，我

们会想到索尼、家得宝、TARGET、瓦莱塔银行、PN、 美国政府和其他许多单位。

这些实体所遭受的损失与他们的年收入相比是如

此微不足道，以至于他们觉得冲销损失比在足够的 网络安全上进行投资要好得多。 担心数据泄露问题 而聘用内部网络安全专家或顾问、防病毒软件、防

火墙和监控工具的高额年费，对他们来说不值得。

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Furthermore, even with all the best efforts in the world, you may still fall victim to an attack.

Benjamin Dean, a fellow for Internet governance and cybersecurity at Columbia University's School of International and Public Affairs, compared the cost of some high profile data breaches to the revenue of the companies that were hit.

Target lost $40 million worth of credit card information, and 70 million unique records of personal information which included full names, addresses and phone numbers. In other words, everything a hacker needed for identity theft. The company let it be known that the total expenses incurred following the attack was of $252 million.

Target received $90 million from their insurance coverage. That brought down the bill to $162 million. After the tax deductions, that total cost ended up being $105 million.

The sum barely represented 0.1 percent of Target's annual revenue.

Same story for Home Depot. Their total cost was $28 million, or 0.1 percent of their annual income, even though a staggering 56 million credit card numbers and 53 million email addresses were hacked. They also benefited from a $15 million insurance payment. Sony's cost ended up being $35 million, or 2 percent of the annual revenue.

As you can see, the financial impact on big corporations is negligible.

To put it into perspective, the $105 million lost by Target represents less than the cost of 1 cup of coffee per day, per employee. Get the picture?

On top of that, there is the chance factor. There is no guarantee that a company will fall victim to a data breach. In the end, there's obviously not much incentive to spend a fortune on cybersecurity.

But there is one aspect that is intangible and hard to put a number on. It's the trust that companies

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“The only way your data will ever be properly protected is if governments hold companies accountable and not let them shift the blame to the hackers” might lose from their customers. After all is said and done, that's the only cost that really matters to them. Furthermore, when so many big names get hit by cyberattacks, it doesn't make one stand out when it happens.

Buy that's not all folks! Since the data lost to pirates is usually used by corporations for marketing and statistical purposes, their core business isn't even affected by it. Now you see why you can't expect big entities to clamp down on piracy any time soon. The effort is just complicated and expensive.

The only way your data will ever be properly protected is if governments hold companies accountable and not let them shift the blame to the hackers. If corporations that neglected to protect your privacy get slapped with a hefty fine, and face other legal repercussions, they might think twice before leaving their networks wide open to potential cyberattacks.

It's up to us, the consumers, to pressure companies to protect our data as well, and to limit the amount of information we volunteer.

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"让你的数据得到适当保护的唯一途径是，当政府要 求公司负责，而不是让政府把责任推给黑客" 此外，即使做了世界上一切最好的努力，你仍然可能成为攻击的受害者。 哥伦比亚大学国际和公共事务学院互联网治理和网络安全研究员

BENJAMIN DEAN将一些备受关注的数据泄露事件的成本与被攻击公司 的收入进行了比较。

TARGET公司损失了价值4000万美元的信用卡信息，以及7000万条独

特的个人信息记录，包括全名、地址和电话号码。 换句话说——黑客进行 身份盗窃所需的一切信息。 该公司表示，在这次攻击后发生的总开支为 2.52亿美元。

TARGET公司从他们的保险中获得了9000万美元的保险金。 这让损失账 面降至1.62亿美元。 扣税后，总费用最终为1.05亿美元。 这笔钱几乎占不到TARGET年收入的0.1%。

家得宝的情况也一样。 尽管有5600万个信用卡号码和5300万个电子邮

件地址被黑客攻击，数量之惊人，他们的总成本为2800万美元，占其年收 入的0.1%。 他们还受益于1500万美元的保险给付。 另外，索尼的成本最 终为3500万美元，是其年收入的2%。

正如你所看到的，对大公司的财务影响是可以忽略不计的。

让我们这个角度来看，TARGET损失的1.05亿美元还不到每位员工每天 一杯咖啡的费用。 明白了吗？

除此以外，还有几率因素，你无法保证公司会成为数据泄露的受害者。 最 终，显然并没有足够的动机在网络安全上花费巨资。

但是，有一个方面是无形的，很难用数字来表示。 这就是公司可能失去的 客户信任。 在讨论完前述的所有因素之后，这是唯一对他们来说真正重

要的成本。 此外，当这么多大公司遭受网络攻击，一家受攻击的公司并不 特别突出。

但这还不是全部，各位！由于损失给黑客的数据通常被企业用于营销和 统计目的，他们的核心业务甚至没有受到影响。 现在你明白为什么你不 能指望大型机构很快就动身打击窃盗了吧？这工作是复杂而昂贵的。

让你的数据得到适当保护的唯一途径是，当政府要求公司负责，而不是

让政府把责任推给黑客。 如果那些忽视保护消费者隐私的公司被处以巨 额罚款，并面临其他法律后果，在敞开大门让网络面对潜在的网络攻击 时，他们可能会三思。

这取决于我们，消费者，向公司施压，让他们也保护我们的数据，并限制 我们自愿提供的信息量。

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We strongly believe that education can be a critical and valuable tool to empower your experience and elevate your skillset, which is why, through our charitable arm SiGMA Foundation, we plan to launch our latest venture - SiGMA College.

Through a commitment to quality and years of successful operations, SiGMA has nurtured the development of a strong brand, allowing for its evolution into a global influencer on the gaming and tech stage. As such, SiGMA will endeavour to bring more than just good business to the locations it operates in.

From Africa to Asia to Europe and the Americas, we’re making good on our commitment to enhance the space we work in.

The SiGMA College offers a full portfolio of interactive eLearning courses free of charge, and will be an accredited and licensed venture. Key topics will leverage the company’s vast network and knowledge pool to build a number of courses highlighting opportunities in the gaming, blockchain, and emerging tech sector. Interactive modules also mean you can put what you learnt to the test after each section.

The "Introduction to Gaming" course provides both a technical and heuristic outline of the Gaming industry, including its contemporary trends and issues without sacrificing the fundamentals.

The sector is one of the most successful and bountiful industries where exponential growth is allowing for increasing numbers of opportunities for employment and self-improvement. The course aims to expand your knowledge of the industry - giving you an edge over other applicants for any role you may be applying for, and potentially jump-start your career.

From the history of iGaming to the rise of eSports, the SiGMA College course takes you on a thought-provoking journey, touching on key topics along the way. We’ll also delve into key markets, including emerging ones across LatAm and Africa, zoning in on where things stand from a regulatory point of view, to the trends expected to disrupt the market, such as blockchain technology, and the rise of mobile gaming.

We ask who the major stakeholders of iGaming are, from Operators and Affiliates to Suppliers and Consumers - we examine the main players turning the industry wheel and where they fit into the big picture.

Stay tuned for more information on how you can gain an advantage in the gaming or emerging technologies and strengthen your career within these industries.

我们坚信教育可以成为一项关键且有价值的工具， 可以增强您的经验，同时提升技能。 这就是为什么

我们决定通过旗下的慈善机构SIGMA基金会，计划 推出我们最新的企业——SIGMA学院。

通过对质量的承诺和多年的成功运营，SIGMA已经

培养出一个强大的品牌，使其发展成为全球博弈与 技术舞台上的影响者。 因此，SIGMA将努力为其运

营地点带来更多的优良事业。 从非洲到亚洲，再到

欧洲和美洲，我们正在兑现提升自身工作空间环境 的承诺。

SIGMA学院将免费发布完整的互动式高价值电子

学习课程组合，并将成为一家经过认证和授权的企 业。 利用公司庞大的网络和知识库，打造一系列关 键主题课程，突出博弈、区块链和新兴科技领域的

机会。 互动模块让你可以在每一节课后将所学进行 测试。

“INTRODUCTION TO GAMING”课程提供了博弈业 的技术性与启发式的内容概述，包括在当代的趋势 以及面临的问题，但不牺牲基础观念。

博弈领域是最成功且最丰富的领域之一，指数级的 增长促进越来越多的就业和自我提升机会。 该课程

目标在于扩大你的产业知识——使你在申请任何职 位时，比其他申请者更有优势，并有可能启动你的 职业生涯。

从IGAMING的历史到电子竞技的兴起，SIGMA学院 的课程将带你进入一个发人深省的旅程，在过程中 触及各项关键主题。 我们还将深入研究关键市场，

包括拉丁美洲和非洲的新兴市场，从监管的角度聚 焦现状，还会分析预期将颠覆市场的趋势，如区块 链技术和移动博弈的崛起。

我们问及IGAMING的主要利益相关者，涵盖运营

商、代理商到供应商和消费者——我们检视了转动

产业巨轮的主要参与者，以及他们在大局中的位置。 请继续关注我们，以获得更多在博弈或新兴技术领 域获得优势，并加强你在这些产业中的职涯相关 信息。

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The PHOENIX MUST BURN to EMERGE 凤凰必须浴火才得以重生

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SIGMA GROUP’S SHORT, ALBEIT IMPRESSIVE, HISTORY LED TO THIS MOMENT. FROM STARTING OUT IN A SMALL APARTMENT 7 YEARS AGO, TO A TEAM OF ALMOST 100 PEOPLE AND OUR FIRST INTERNATIONAL SHOW IN DUBAI IN MAY OF 2021. THIS IS A MONUMENTAL STEP FOR THE COMPANY, PARTICULARLY AFTER THE WRENCH COVID THREW IN OUR PLANS.

Having spent a year battling it out in the virtual summits and webinars arena, whilst simultaneously expanding SiGMA’s everblossoming portfolio to also include unrivalled media services in the industry, many of us are very much breathing a sigh of relief and elation as we get back to doing what we do best – making our event the centre of the world with 2 days of the non-stop transfer of knowledge, inspiration, and the almighty exchange of business cards (if not outright closing deals on the spot). Our plan for Dubai is to translate the success we’ve had from our SiGMA and AIBC verticals into the Affiliate Grand Slam (AGS) vertical – specifically the AdTech and Digital Marketing industry. SiGMA has already had a somewhat tangential relationship with the sector via the aforementioned verticals, and this event, paired with AIBC, makes this the opportune moment to aggressively penetrate the scene and once again make our mark. To make things better, the local government has not only openly supported our event, but actively encouraged us to enter the region and bring with us that which only SiGMA can provide.

Bridging AGS and AIBC in Dubai was a no-brainer. The GCC/MENA region has a massive emerging tech community, and this can be seen from their co-opting of the ‘Silicon Valley’ moniker to the aptly named ‘Silicon Oasis’. The natural chemistry that exists between these two industries allowed us to strategically ensure that both conferences and the exhibiting floor will create a dynamic yet fluid exchange of ideas between thought leaders and entrepreneurs in attendance. And what a line-up do we have prepared for those we attend!

Our AIBC conference will feature the giants of the tech industry. From Brock Pierce and Tone Vays, to Gordon Einstein and Justin Sun, with the added flavour of Emirati and Maltese government top-dogs, there will be no shortage of big names to catch a glimpse of. As the cherry on the cake, Ben Goertzel will also be in attendance, and will be bringing with him Sophia the Robot as an added treat! On the AGS side of things, we have the local hot-shots from the C.O.D Network, Rake Bench, Mohamed Id Yahia, and Simo Life kicking things of. Not to mention several interesting crossovers between the conferences from the likes of Nick Ayton and Eloisa Marchesoni.

SIGMA集团短暂而令人印象深刻的历史引

领我们来到这一时刻。 从7年前在一间小公 寓里起步，到现在拥有近100人的团队，并

于2021年5月在迪拜举办我们的第一届国

际展会，这对公司来说是不朽的一步，特别

是在疫情为我们的计划带来了麻烦之后。 我们花了一年时间奋力准备在虚拟峰会和网络研讨会

领域，同时将SIGMA不断发展的投资组合扩大到包括产

业内无与伦比的媒体服务，我们许多人都非常高兴地松 了一口气，因为我们回到了自身最擅长的领域——使我 们的活动成为世界的中心，在两天时间不停地传递知

识、灵感和交换名片（或是直接在现场达成交易）。 在迪

拜的计划是将我们从SIGMA和AIBC垂直市场获得的成

功转化为代理大满贯（AGS）垂直市场——特别面向广告 技术和数字营销产业。 SIGMA已经通过上述垂直市场与 该产业建立了某种程度的联系，而这次活动与AIBC相

配合，使我们有机会积极渗透到该领域，并再次打响知

名度。 更妙的是，当地政府不仅公开支持我们的活动，而 且积极鼓励我们进入该地区，带来只有SIGMA才能提供 的东西。

衔接迪拜的AGS和AIBC是一个毋须多加思索的选

择。 GCC/MENA地区有一个庞大的新兴科技社区，这一 点可以从他们将 "硅谷" 的名称改为 "硅谷绿洲" 这一

恰当的名称中看出。 这两个产业之间存在的自然化学反 应，使我们能够从战略上确保会议和展览场地将在与会 的思想领袖和企业家之间创造一个动态而流畅的思想 交流。 我们为参会人员准备了多好的阵容啊！

我们的AIBC会议将有科技行业的巨头参加。 从BROCK PIERCE和TONE VAYS，到GORDON EINSTEIN和孙 宇晨，再加上阿联酋和马耳他政府的顶尖人物，现 场不乏大人物的身影，让我们一睹为快。 锦上添花

的，BEN GOERTZEL也将出席，并将带着他的机器人

索菲亚作为额外礼遇！在AGS方面，我们有来自C.O.D NETWORK、RAKE BENCH、MOHAMED ID YAHIA和

SIMO LIFE的本地知名人物。 更不用说NICK AYTON和

ELOISA MARCHESONI等人在会议之间的几次有趣的 交叉活动。

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Apart from the conferences, the event will, of course, include all the much-anticipated features that come with the unparalleled experience that SiGMA provides. These will consist of a fledging exhibition floor with all the biggest names in the industry; our trademark startup pitch will also make its way back to the stage with both AGS and AIBC start-ups going head-to-head for the top prize; and multiple workshop rooms where many of our speakers will expand on their main-stage appearances during numerous educational talks and presentations on various aspects of the industries! These workshops include, and are not limited to, the great and powerful KryptoGranny, a crypto-trading-focused 1-hour session, a guide to doing business in the UAE chaired by local experts and government officials, 2 hours dedicated to the local Ministry of Justice and Dubai Ruler’s Court, Blockchain for Executives, and several other unique and niche discussions that are bound to catch your attention! Outside of our events, various clients, supporters, and attendees of ours have taken it upon themselves to organise “mini-events” targeted at, for example, the crypto-crowd or affiliates.

除了会议之外，该活动当然还包括所有备受期待

的内容，以及SIGMA提供的无与伦比的体验。 这些

活动将包括一个由产业内所有大人物组成的展览 大厅；多个研讨会室，许多的演讲者将扩大其在主 舞台上的亮相，带来众多教育讲座和产业各个方 面的演讲；我们标志性的初创企业擂台也将回到

舞台上，AGS和AIBC的个家初创企业将为最高奖 项展开激烈角逐。

现在，虽然迪拜可以被视为一个正在成型的旗舰

活动，可能在未来几年都是如此，但今年的另一场 主要活动——SIGMA马耳他——将成为由一粒沙

子培育出来的珍珠。 定于11月16日至18日举行， 我们的团队和许多代表都准备好了，定期计划经 历的两年的停顿，已经让我们休西的够久了。

2021年，SIGMA回归。 2022年，SIGMA将征服。

Now, whilst Dubai can be regarded as a flagship event in the making, potentially for years to come, the other main event for the year will be the pearl nurtured from a grain of sand – SiGMA Malta. Slated to go ahead on the 16th to the 18th of November, the team and our many delegates are raring to go, as the 2-year hiatus has been more than enough of a break away from the regularly scheduled program.

In 2021, SiGMA returns. In 2022, SiGMA is taking over.

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AGS UAE - DUBAI Two key summits will be held this May in the emirate of Dubai. AGS Summit, a digital marketing event for affiliates, SEO gurus, and content marketers and AIBC Summit, an expo dedicated to emerging tech will be the company’s first events to be held outside of Malta - marking an auspicious launch for its global ambitions.

The summits, which have received official sponsorship and strong support from the Dubai government, takes place on the 25th-26th May 2021 and are both set to attract a 3000-strong crowd.

So, what to expect? It will be all go for delegates visiting the AGS expo floor, which boasts 150 premium exhibitors, bringing together a top-ofthe-line selection of key brands headlining the industry, making this an ideal location for Europe and Asia to come together.

The hybrid event will see the two complementary supershows take place under one roof. To leverage the crossover potential for investors in the emirate business hub, a virtual expo will unite exhibitors for both brands across one floor - bringing the best in the business to a firstclass meeting point.

The AGS conference boasts a leading lineup of key speakers, such as Yancy Naughton, Founder of HasTraffic, Michelle Held, Owner and CEO of MetroNY, Matthew Shlomo Mintz, a senior affiliate manager at Really Successful, Dennis Yu, CEO at BlitzMetrics, Benjamin Truman, COO at Media Troopers, and Alessandro Valente, Co-Founder of Super Afiliados.

The agenda has been created alongside several digital marketing experts and features topics focussing on digital marketing trends, emerging markets, the impacts of content on culture and commerce, building an effective SEO strategy, localisation and translation, branding, influencer strategy, video marketing and social media in 2021.

The competitive AGS Pitch also makes its debut on the 25th of May, bringing 10 of the most promising startups to a stage of judges as they battle it out in a bid to take this year’s startup crown.

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SIGMA AFFILIATE GRAND SLAM CLUB Affiliates are gold in any industry. The SiGMA Affiliate Grand Slam is our own bespoke Affiliate Club that gathers all major, upcoming and affiliate startups within the industry. This Affiliate community facilitates sector-specific sharing of information and more importantly facilitates networking and fostering of business relationships.

The club is dedicated to ensuring you, as an affiliate, get the full experience of achieving and setting new goals, meeting new prospects, catching up with existing clients and being inspired and motivated by your industry peers!

Being part of the SiGMA Affiliate Grand Slam will ensure that as an affiliate you will automatically qualify and benefit from what we at SiGMA, being the world’s largest iGaming festival, can provide you with. These benefits are various ranging from exposure in our events and media, bespoke introductions to our extensive database of both operators or B2B providers and free invites and perks to attending our industry events.

It’s free to join the SiGMA Affiliate GrandSlam. Affiliates requesting to join will be vetted through a membership application process upon submitting a request to JOIN.

AGS独联体——迪拜

今年5月，两个重要的峰会将于迪拜酋长国举行。 代理大满贯

（AGS）峰会是为代理商、搜索引擎优化大师和内容营销人

员举办的数字营销活动，而AIBC峰会是致力于新兴技术的博 览会，这将是该公司在马耳他以外举办的第一个活动——标 志着其全球雄心的顺利推出。

峰会得到了迪拜政府的官方赞助和大力支持，将于2021年5

议程是与几位数字营销专家一起制定的，其主题集中在数字 营销趋势、新兴市场、内容对文化和商业的影响、建立有效

的SEO战略、本地化和翻译、品牌、影响者战略、视频营销和 2021年的社交媒体。

竞争激烈的AGS 擂台也将在5月25日初登场，10家最有前途

的初创企业将来到评委面前，为夺取今年的初创企业桂冠而 展开激烈角逐。

月25日至26日举行，并预计将吸引3000多人参加。

關於代理大滿貫俱乐部

该博览会拥有150家优质参展商，汇集了引领产业发展的关键

制的代理商俱乐部，聚集了业内所有主要的、即将成立的以

那么，可以期待什么呢？参观AGS博览会的代表们将全力以赴，

代理商是任何产业的黄金。 SIGMA代理大满贯是我们自己定

品牌的顶级选择，使之成为欧洲和亚洲汇聚一堂的理想场所。

及初创的代理商企业。 这个代理商社群促进该领域的信息共

混合活动将让这两场互补的超级展会带到同一个屋檐下举 行。 为了充分利用酋长国商业中心投资者的交叉潜力，一场

虚拟博览会将结合两个品牌的参展商，列于同一个大厅—— 把最好的业务带到一流的交会点。

AGS会议将带来领先的关键演讲者阵容，如HASTRAFFIC

的创始人YANCY NAUGHTON、METRONY的所有者和首席 执行官MICHELLE HELD、REALLY SUCCESSFUL的高级代 理商经理MATTHEW SHLOMO MINTZ、BLITZMETRICS的

首席执行官DENNIS YU、MEDIA TROOPERS的首席运营官

BENJAMIN TRUMAN，以及SUPER AFILIADOS的联合创始 人ALESSANDRO VALENTE。

享，而更重要的是，增进网络交流与商业关系的发展。

俱乐部致力于确保身为代理商的您能够获得从实现到订定 新目标的完整的经验。 会见新的潜在客户、与现有客户保持 联系，并接受同行的鼓舞和激励。

成为SIGMA代理大满贯的一员，身为代理商的您，即可自动

获得SIGMA这个世界上最大博弈节的资格，以及我们提供的 各式各样的福利。 这些福利包括在活动与媒体上的曝光、针

对我们广泛的运营商或B2B供应商数据库设计的定制介绍、 免费受邀参加我们产业活动并享有相关好处。

加入代理大满贯是免费的。 申请加入的代理商在提交请求 后，将透过会员申请程序接受审核。

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THE REINVENTION OF iGAMING AFFILIATION IGAMING代理的重塑

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Q&A 问答

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

CRISTINA NICULAE, CEO OF INTERACTIVE GAMING GROUP (IGG), SITS DOWN WITH DARLENE ZAMMIT FOR A CLOSER LOOK AT HOW THEY’VE BECOME ONE OF THE LEADING STREAMING AFFILIATES IN THE SECTOR.

HOW DID IGG TAKE OFF? Doing something different is always challenging. Three years ago, when the affiliation sector was focusing on the traditional SEO sites, IGG did something different by looking at other affiliation business models and by developing our inhouse streamer academy model and campaign partnerships model. We reinvented and reimagined iGaming affiliation through the power of streaming and we are now the leading streaming affiliate, perfectly positioned to capitalise on the growth in the sector.

“It seems much easier nowadays to capture traffic and deliver good results on twitch rather than trying to build a good-ranking SEO website” HOW DO YOU STAND OUT IN SUCH A CROWDED MARKETPLACE? To stay competitive in today’s business environment has to constantly reinvent and reimagine. I believe our passion, creativity and constant drive towards getting the most talented people is what makes our performance successful. Our culture is very diverse, we currently employ people from 11 countries and 50% of our leadership team is female. Capturing such diverse perspectives is one of the key contributors to our success.

Our culture rewards, above all else, teamwork and relentless business impact.

INTERACTIVE GAMING GROUP（IGG） 的首席执行官CRISTINA NICULAE与

SIGMA坐在一起，仔细分享他们如何成

为该产业领先的串流媒体代理商之一。

IGG是如何起飞的？

做一些不同的事情总是具有挑战性。 三年前，当代 理部门专注于传统的SEO网站时，IGG通过研究

其他代理商的商业模式和开发我们内部的串流媒 体学院模式和活动合作模式，做了一些不同的事 情。 我们通过串流媒体的力量重新发明和形塑了

IGAMING代理，我们现在是领先的串流媒体代理 商，完全有能力增加该产业的增长。

"在这个时代，相较于试 图建立一个好的排名的 SEO网站，在twitch上 获取流量并提供良好的 结果似乎更容易" 你们如何在如此拥挤的市场中脱颖而出？

要想在当今的商业环境中保持竞争力，就必须不

断地重塑和再想象。 我相信我们的激情、创造力和 不断争取最优秀人才的动力是我们业绩成功的原 因。 我们的文化是非常多元化的，我们目前雇用的 员工来自11个国家，我们的领导团队中有50%是 女性。 捕捉这种多元化的视角是我们成功的关键 因素之一。

我们的文化首先奖励的是团队合作和持续的业务 影响力。

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TELL US A BIT MORE ABOUT YOUR BUSINESS MODEL BASED ON STREAMERS. HOW BIG IS IT, COMPARED TO THE MORE TRADITIONAL SEO SITES OUT THERE? I wouldn’t compare our model with the traditional SEO sites.

We have a different audience focus and we believe the traditional SEO sites have lost, to some extent, their appeal to a new generation of adults that are inspired by interactive experiences. Our business model in IGG Media is based on connecting players, creators and operators on a global scale and on bringing to life new interactive experiences.

We are constantly on the lookout for the best and most talented creators out there and we are targeting a number of verticals. Our portfolio varies as we engage in new long-term partnerships, or new short-term campaigns, or wind down partnerships depending on our and our partner’s focus. We also have an in-house streaming academy which is constantly evolving.

“I believe our passion, creativity and constant drive towards getting the most talented people is what makes our performance successful” WHICH GEO LOCATIONS ARE BEST SUITED FOR STREAMERS? AND WHAT DO YOU BELIEVE IS THE MOST UP AND COMING REGION FOR TWITCH? Of course, Twitch is mostly English language focused platform, however the second largest language is Spanish - primarily in LATAM/Spain regions, followed by Portuguese (Portugal/Brazil), French and German. We are working globally with a range of clients based on their expansion KPIs in different regulated and soon to be regulated markets. We are not limited to Twitch but are engaging with a variety of other platforms.

WHO ARE THE BEST STREAMERS OUT THERE AT THE MOMENT? It really depends on the content watched, there are various streamers with millions of followers playing a variety of videogames like Shroud or Ninja on Twitch, or esports teams

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members like Valkyrae from 100Thieves on Youtube Gaming.

We have even seen politicians making a debut on Twitch and playing videogames, like Alexandria Ocasio-Cortez with 438K peak viewers whilst playing AmongUS. Until recently, there was a heavy M&A activity, with smaller affiliates with good ranking websites being bought out by the bigger fish out there.

BASED ON WHAT YOU EXPERIENCE AT IGG, DO YOU THINK WE WILL SEE A SLOW DOWN OF AFFILIATE WEBSITES BEING BOUGHT? All new successful models are easier said than done. What looks very easy from the outside is the result of years of hard work, learning and dedication. Therefore, I do not believe we will necessarily see a slowdown in SEO due to traffic captured on Twitch, but I do believe the slowdown will happen, due to the general sentiment of the end user which will migrate from a linear experience to a more interactive one and from a 2D to a 3D/AR experience in the near future.

DO YOU FORESEE ANY GROWTH FOR THE AFFILIATE BUSINESS INDUSTRY? Yes, as some of the latest reports are showing, the global online iGaming market is set to grow at a CAGR of approx. 10% in the period 2020 – 2025 and, driven by regulation and demand in newly regulated markets, the affiliate segment is also expected to play its part in this trend. Moreover, the Global live game streaming market is expected to grow at a CAGR of 20% in the 2020-2027 forecast period. The biggest challenges for the sector revolve around responsible gambling and player protection, ensuring marketing campaigns are constantly done responsibly.

Q&A 问答

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

请告诉我们更多关于你们基于串流媒体的商业模式。 与外面更传 统的SEO网站相比有多大？

我不会将我们的模式与传统的SEO网站进行比较。 我们有不同的 受众焦点，我们认为传统的SEO网站在某种程度上已经失去了对

新一代成年人的吸引力，这些族群受到了互动体验的启发。 我们在

IGG媒体的商业模式是基于在全球范围内连接玩家、创作者和运营 商，并将新的互动体验带入生活。

我们一直在寻找最好和最有才华的创作者，我们的目标是一些垂 直领域。 我们的投资组合是不同的，因为我们参与了新的长期合

作，或新的短期活动，或根据我们和合作伙伴的重点结束合作。 我 们也有一个内部的串流媒体学院，正在不断发展。

"我相信我们的激情、创造力和不 断争取最优秀人才的动力是我们 业绩成功的原因" 哪些地域地点最适合实况主？你认为TWITCH最新兴的地区在哪 里？

当然，TWITCH主要是以英语为中心的平台，但第二大语言是西班

牙语——主要在拉美/西班牙地区，其次是葡萄牙语（葡萄牙/巴西）

、法语和德语。 我们在全球与一系列客户合作，以他们在受监管和 即将受监管的不同市场中的扩张关键绩效指标为基础。 我们并不 局限于TWITCH，而是与其他各种平台接触。 目前，谁是最好的实况主？

这真的取决于观看的内容，有各种拥有数百万追随者的实况主在

TWITCH上玩各种电子游戏，例如SHROUD或NINJA，或电竞团队 成员，如YOUTUBE GAMING上100THIEVES的VALKYRAE。 我们

甚至看到政治家首次在TWITCH上玩电子游戏，如ALEXANDRIA OCASIO-CORTE在玩AMONGUS时，最高峰有43.8万观众。

直到最近，出现了严重的并购活动，拥有良好网站排名的小型代理 商被大鱼收购了。 然而，在这个时代，相较于试图建立一个好的排 名的SEO网站，在TWITCH上获取流量并提供良好的结果似乎更 容易。

根据你在IGG的经验，你认为我们会看到代理网站被收购的速度 减缓吗？

一般来说，所有新的成功模式都是说起来容易做起来难。 看起来非 常容易的事情，却是多年努力工作、学习和奉献的结果。 因此，我不

认为我们一定会看到SEO因为在TWITCH上捕获的流量而放缓，但 我确信由于终端用户的普遍情绪，放缓会发生，在不久的将来会从 线性体验迁移到更多的互动体验，从2D到3D/AR体验。 您是否预见到代理业务产业的增长？

是的，正如一些最新的报告所显示的那样，全球在线IGAMING市场 将在2020-2025年期间以大约10%的复合年增长率增长，在监管

和新监管市场的需求推动下，代理部分也将在这一趋势中发挥其

作用。 此外，在2020-2027年预测期内，全球游戏直播市场预计将以 20%的年复合增长率增长。 该产业最大的挑战围绕着责任博弈和 玩家保护，以确保营销活动不断以负责任的方式进行。

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FEDERICO SIMONI

Federico Simoni’s business started off from his strong desire of being self-sufficient and independent. At Monete Ltd, they are never looking for easy money or to tempt someone into joining an inefficient deal. Federico believes that their users are passionate players who enjoy digging for good offers.

Therefore, they give them that: a huge range of options and a live stream of new promos daily. Users find the interface accessible as the live stream of bonuses is similar to social media streams, and just like social platforms, anyone can contribute by adding content, with the huge benefit of being rewarded for it. Every month they work on new projects to see what gets traction, keeping themselves motivated and creative.

As for cryptocurrencies, he says that they are an incredibly agile tool which are coming up strong, bringing both new challenges and opportunities. However, he believes that a mix between fiat and crypto is a good solution, because as of today, cryptos can’t replace fiat. At Monete Ltd, the aim is to make it win-win for both them and the operators, and they are working solely with respectful partners, as they themselves are always honest and respectful. It’s the long term run that they are in for.

由于对自给自足和独立的强烈愿望，FEDERICO

SIMONI开启了事业起源。 在MONETE有限公司， 他们从不追求轻松赚钱，也不诱惑别人加入低效

益的交易。 FEDERICO认为，他们的用户是充满激

情的玩家，喜欢挖掘好的优惠。 因此，他们给用户带 来的是：多样的选择范围和每天的新促销活动直

播。 用户觉得界面很容易上手，直播奖金形式类似 于社交媒体串流，就像社交平台一样，任何人都可

以通过添加内容来做出贡献，并因此获得巨大的利 益回报。 每个月他们都在做新的项目，看看什么能 得到吸引力，让自己保持积极性和创造性。 至于加 密货币，他说，它们是一种令人难以置信的敏捷工

具，正在强势崛起，带来了新的挑战和机遇。 然而， 他认为法币和加密货币的混合是一个很好的解决

方案，因为就目前而言，加密货币不能取代法币。 在

MONETE有限公司，目标是使他们和运营商双赢， 他们只与受尊重的合作伙伴合作，因为他们本身总 是诚实且受尊重的。 他们以长期运营为重。

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AGS Feature 专题报道

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

ALEX GAMBLER Alex Gambler took us through the beginning, present, and future of Casinority; a project released in 2016, which used to focus on the English-speaking countries. It is throughout that period that they became exceptionally familiar with the gambling niche and its primary aspects which now allows them to perform with higher standards and better quality. The Casinority experts are a hardworking team determined to provide a top-notch guide to gambling lovers around the world. Each review on their site is carefully constructed using only legitimate facts, exceptional detail, and unbiased information. Their success lies in reaching their audience by writing content that is concise, easy to understand, and is connected to what the reader initially searched for. The sole purpose of their casino and slot reviews is that of bringing the readers to the most fulfilling online gambling experience.

Even the simplest review contains information that requires digging. Not only that, but they also toss in lots of useful tips and guidelines along the way. Their suggestion to other affiliates is to always consider the consumers’ needs, and putting a spin on it. People always want something new: go along with what’s in demand and add a personalised touch to it. This is a combination that rarely fails.

ALEX GAMBLER带我们了解了CASINORITY的 开始、 现在和未来；该项目在2016年发布，过去

专注于英语国家。 正是在这一时期，他们对博弈

的利基市场及其主要方面变得异常熟悉，这使得 他们现在能够以更高的标准和更好的质量来执

行。 CASINORITY专家是一个勤奋的团队，决心为

世界各地的博弈爱好者提供一流的指南。 他们网站 上的每篇评论都是精心构建的，只采用合法的事

实、 具体细节和公正的信息。 他们的成功在于通过 撰写简明扼要、 易于理解、 与读者最初搜索相关的

内容，来触击受众。 他们创建赌场和老虎机评论的

唯一目的是为读者带来最充实的在线博弈体验。 即 使是最简单的评论也包含需要挖掘的信息。 不仅如

此，他们还在过程中抛出很多有用的提示和指南。 他们对其他代理商的建议是，始终考虑消费者的需 求，并在此基础上进行调整。 人们总是想要新的东

西：顺应需求，再加上个性化的东西点缀。 这是一个 很少失败的组合。

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YOHAN LEON Starting as a hobby back in 2012, Yohan Leon, Head of Marketing, and the rest of the team at Kensho Media, are now very successful in the Spanish and Italian markets.

They are now looking into the LatAm market since some of these countries are becoming regulated. At Kensho Media, every detail is taken care of and the users are at the centre of everything they do. Their aim is to make the users’ experience the best on the whole web, and try not to push too much advertising or other forms of monetisation.

Yohan Leon believes that this industry is very dynamic and fast-paced. He feels that most Gaming companies are now starting to position themselves as entertainment companies, which is what they had in mind since they started. He believes that all those involved in this industry need to play their part and be socially responsible.

Affiliates should publish impartial and trustworthy material, and should remind visitors to play only for fun. Operators should be more responsible by doing more affordability checks on their clients and incentivise less with bonuses and promotions. He thinks that the whole ecosystem needs to work in this direction to preserve its sustainability and to avoid being impacted by even stricter regulations in the near future.

在2012年，KENSHO MEDIA营销主管YOHAN

LEON和公司团队的其他成员就以业余爱好开始

事业，现在在西班牙和意大利市场非常成功。 如今， 他们正在考虑进入拉美市场，因为其中一些国家正 在推行监管。 在KENSHO MEDIA，用户是他们一

切工作的中心。 他们努力提供整个网络上是最好的 体验，并且尽量不推送太多广告或其他的货币化形 式。 YOHAN LEON认为，这个产业是非常有活力和

快节奏的。 他觉得现在大多数博弈公司开始将自己 定位为娱乐公司，这也是其自创业以来一直以来的 想法。 同时，他也认为所有产业参与者都需要发挥

自己的作用，承担社会责任。 代理商应该发布公正、 值得信赖的信息，并提醒访客玩得开心。 运营商业

要更有责任感，对客户进行更多的经济负担能力检 查，少用红利和促销来激励。 他认为，整个生态系统 需要朝着这个方向努力，以保持其可持续性，避免 在不久的将来受到更严格的法规的影响。

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ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

AGS Feature 专题报道

RICCARDO BUSATO Offering tailor-made services to their VIP customers, keeping their customers engaged, and creating interesting content are some of the daily tasks of Riccardo Busato and the GameRevolution team. They started as a poker school back in 2009, and in 2013 they decided to expand their reach to other verticals, and with the explosion of social media they jumped into it. They began using mostly social media to promote their partners’ sites and from there they grew to run multiple affiliate sites, covering all the different verticals. Riccardo describes the gaming industry as an ever-evolving ecosystem. He adds that it is really motivating and challenging to have to adapt and to innovate to keep up with the market. He says that the combination of very competitive offers and multiple options in terms of operators, combined with their expertise and their supporting software make their proposition very appealing. At GameRevolution, in order to increase acquisitions, they work in very close contact with the operators to try and create new and more appealing promotions. Riccardo admits that it is not always easy since sometimes they have different agendas, but they have been working with some operators for several years now, and it is a testimony of the good work they are all doing.

为VIP客户提供量身定制的服务、 保持客户的参与度、 创 造有趣的内容，是RICCARDO BUSATO和他的团队在

GAMEREVOLUTION的一些日常工作。 他们在2009年就

开始做扑克学校；在2013年，决定将影响力扩展到其他垂

直领域，随着社交媒体的爆发，他们也跳进了这个领域。 起

初，他们主要使用社交媒体来推广合作伙伴的网站，从那里 开始，发展到经营多个代理网站，覆盖所有不同的垂直行

业。 RICCARDO描述博弈产业为一个不断发展的生态系统，

并补充道，必须适应和创新才能跟上市场，这确实是一种动力 和挑战。 他表示，在运营商方面，非常有竞争力的报价和多种

选择，再加上他们的专业知识和支持软件，使该公司的主张非 常有吸引力。 在GAMEREVOLUTION，为了增加获取量，他们

与运营商保持非常密切的联系，努力创造新颖、 更有吸引力的 促销活动。 RICCARDO承认，并不总是一件容易的事，因为有 时面临不同的待办事项安排，但其已经与一些运营商合作了 好几年，这证明了大家都做得很好。

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AGS Feature 专题报道

ALEX KHARCHYSHYN Alex Kharchyshyn, CEO of Firelink Media, and the rest of the team bet on good products, good content, and a well-thought link-building strategy. At Firelink Media, there is a strong belief in the organic nature of business and culture. They are 100% aligned with the idea of responsible gaming - they follow all current regulations and exclude bad companies from their partner lists. At Firelink Media, they focus on projects rather than markets.

Each project has its locales that are most appropriate from the business perspective. They have several autonomous teams that work on their projects; each project may have one or many websites that share the idea, the vision of the media product, and know their goals. The culture combines the spirit of competition and tolerance. Alex beliefs that the affiliate business does not differ from other kinds of businesses; you have to understand the value you bring to the market, how to sell the value, and how to scale the production. Alex and his team belief that trust and transparency are the basis of their relationships with multiple operators. They bring better value when they have more data about the performance of their audience. So, they are looking for an opportunity to work together on getting the best EPC for both parties.

FIRELINK MEDIA的首席执行官ALEX

KHARCHYSHYN和团队成员，他们把赌注押在好的 产品、 好的内容和深思熟虑的链接建设策略上。 在

FIRELINK MEDIA，他们100%认同责任博弈的理

念——他们遵循所有现行法规，并将不良公司排除在

合作伙伴名单之外。 该公司关注于各项目而非市场。 每个项目都有它的地域性，从商业角度来看是最合适

的。 FIRELINK MEDIA有几个自主的团队在做他们的项 目；每个项目可能有一个或多个网站，他们分享想法、

媒体产品的愿景，也知道自己的目标。 其文化结合了竞 争和宽容的精神。 ALEX认为，代理业务与其他类型的

业务没有区别：你必须明白你给市场带来的价值，如何 销售价值，如何规模化生产。 ALEX与他的团队确信信

任和透明度是他们与多家运营商关系的基础。 当他们

拥有更多关于受众表现的数据时，会带来更好的价值。

所以，他们正在寻找机会，共同为双方争取最好的EPC。

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CAPTIVATING YOUR AUDIENCE IN 30 SECONDS 在30秒内攫取观众目光

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IN OUR DAY AND AGE, MANY CONSUMERS WANT INFORMATION IMMEDIATELY. CUSTOMERS ARE RELUCTANT TO WAIT AND WILL CONTINUOUSLY SEARCH FOR IMMEDIATE ANSWERS THAT ARE PROVIDED ON THE SPOT. SIGMA’S KAI DOWLING GIVES US AN IN-DEPTH LOOK AT HOW TO CAPTIVATE AN AUDIENCE IN LESS THAN 30 SECONDS.

It is believed that audiences tend to switch off after 30 seconds, so it is very important for brands to try and capture their audience’s attention in less than 30 seconds. Thirty seconds might actually seem like a short amount of time but in reality it is actually very long.

“Our desire for real-time on demand information has resulted in apps such as TikTok taking centre stage” Our short attention span and our desire for real-time on demand information has resulted in apps such as TikTok taking centre stage. The platform is becoming the fastest growing social media platform ever with over 800 million active users. Marketers are drawn to the short video app due to its fast paced nature and ability to engage audiences in a short amount of time.

在我们这个时代，许多消费者希望立即 得到信息。 客户不愿意等待，他们会不

断寻找立即提供的即时答案。SIGMA的 KAI DOWLING为我们深入分析了如何 在30秒内吸引观众的问题 。

现今认为，观众倾向在30秒之内关闭正在观看的内

容，所以对于品牌来说，尝试在30秒内抓住观众的注 意力是非常重要的。 30秒看起来似乎很短，但实际 上非常长。

"我们对实时按需获得信息 的渴望，导致TikTok等应用 程序成为中心舞台" 我们短暂的注意力和对实时按需获得信息的渴望，

导致TIKTOK等应用程序成为中心舞台。 该平台正在

成为有史以来增长最快的社交媒体平台，拥有超过8 亿的活跃用户。 营销人员为这种短视频应用着迷，因

为它具有快节奏的特点，能够在短时间内吸引受众。

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10. KNOW YOUR AUDIENCE

5. IMAGES OVER TEXT

Before even starting to develop a short campaign or video, the number one rule in marketing is to know your audience.

Creating content that is aligned to your audience needs and wants will keep them engaged for longer and your efforts will not go to waste. Identify what your audience craves and only then should you start drafting up ideas on how to engage them.

Let’s be honest, no one is a real fan of just reading long paragraphs full of text, especially if you are trying to captivate your audience in less than 30 seconds. Marketers should look at using striking and colourful images to amplify the points they are making. A book written by John Medina, called the “Brain Rules”, showed that audience retention stays at 65% when images are used while it drops to 10% when text heavy messages are used.

9. PROVOCATIVE STATEMENTS Start off your video or campaign with a provocative statement. This will immediately catch the attention of the person watching. By putting in such a statement viewers will be more likely to keep on watching as they will want to know what you are offering that is so exciting and different to what is out there.

8. CATCHY PHRASE Use a catchy phrase or hashtag that people will remember after the video/email/ social media campaign. The sound bite/ phrase/ hashtag must be brief and catchy, so that it will remain in the mind of the viewer when they click off. The soundbite will create a buzz in the viewers mind which will make them remain engaged throughout the short video.

7. SHOCKING / SURPRISING STATEMENT Another way to make people spend more time taking in your content is by producing surprising facts. Take time to research statistics that may be valuable to your audience that could also startle them. By producing facts and statistics, you will show your audience that you are serious about what you are talking about.

6. STORYTELLING Viewers love it when brands tell them a story. Do not just lecture your audience but paint a picture for them, let them imagine. By telling a story, viewers will be able to put themselves in their desired position whether it is as the protagonist or the villain. Story telling will help provoke your audience and may inspire them to take action.

4. LET YOUR AUDIENCE KNOW WHO YOU ARE Establish yourself as someone who knows what they are talking about in this short amount of time. Once you gain the viewers attention, the audience should know who they are listening to and why they should continue listening.

You could either include your job title or give a small brief description such as: “My goal is ABC and I will show you how to tackle XYZ” 3. KEEP IT SIMPLE AND CONCISE No matter the type of content, make sure that it is simple.

Get straight to the point. Your audience already know what they are looking for so give them the answers they crave in the shortest amount of time possible. Brands that go on and on will lose their customers to someone who is ready to take them from point A to B in the quickest way possible.

Make your content scannable, use bullet points, bolding and headings to help customers navigate.

2. GO PERSONAL Consumers are more likely to purchase or engage with your brand if you personalise their experience. Research indicates that 80% of consumers are more likely to take notice of your brand if a company offers personalised experiences while 90% find it appealing. By personalising the consumer experience, you are not only engaging your audience but there is a higher chance of brand loyalty and increased revenue.

1. END WITH A STATEMENT The last few seconds of your video or the end of your social media / email campaign should end with a question or statement. Consumers/viewers will likely forget the first 5 seconds of the video but they will remember what you said last. Make it count and make it impactful.

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要表达的观点。 约翰·梅迪纳写的一本名为 "让大脑自 10. 了解你的观众

在开始开发一个简短的活动或视频之前，营销的第一 条规则是了解你的受众。 创造符合受众需求和愿望的 内容，将使他们参与的时间更长，你的努力也不会白

费。 确定你的受众渴望什么，做到这点后，你才应该开 始为如何吸引他们架构想法。 9. 具刺激、启发性的开头

在你的视频或活动开始时，先抛出一个煽动的声明。 这

由"的书显示，使用图片时，受众的留存率保持在65%， 而当使用重度文字信息时，留存率下降到10%。 4. 让你的观众知道你是谁

在这么短的时间内，把自己树立成一个知道自身在说

什么的人。 一旦你获得了观众的注意，观众应该要知道 自己在听谁说话，以及为什么他们应该继续听。 你可以 加入你的工作头衔，或者给出一小段简短描述，如： "我的目标是ABC，我将告诉你如何解决XYZ。 "

将立即吸引观众的注意力。 加入这样的声明，观众将更

3. 保持言简意赅

要，有多精彩且与众不同。

点。 你的观众已经知道自己在寻找什么，所以要在最短

有可能继续观看，因为他们会想知道你胡芦里卖什么 8. 朗朗上口的短语

加入一个朗朗上口的短语或标签，让人们在视频/电子 邮件/社交媒体活动后记住。 这些声音片段/短语/标签

必须简短、朗朗上口，才能让观众在点击关闭后仍回荡 于他们的脑海中。 声音片段将在观众的脑海中骚动，使 他们在观看整个短视频的过程中保持参与。 7. 令人震惊/出人意表的内容

另一个让人们花更多时间观看你的内容的方法，是制 作令人惊讶的事实内容。 花时间研究可能对你的观众

有价值，而且也可能让他们感到震惊的统计数据。 通过 分享事实和统计数据，将向你的观众展示你对自己所 谈论的内容是认真的。

不管是什么类型的内容，要确保它是简单的。 切入重

的时间内给他们提供其渴望的解答。 滔滔不绝的品牌 将失去自身的客户，被那些准备以最快速的方式将他 们从起点带往目的地的人所取代。

使你的内容可被扫描，使用要点、加粗和标题来帮助 客户浏览。 2. 个性化

如果你使消费者的体验个性化，他们就更有可能购买

或与你的品牌互动。 研究表明，如果一家公司提供个性 化的体验，80%的消费者更有可能注意到该品牌，而

90%的人认为这很有吸引力。 通过个性化的消费者体

验，你不仅可以吸引受众，而且有更高的机会获得品牌 忠诚度并增加收入。

6. 讲故事

1. 结尾声明

为他们描绘一幅画，让他们想象。 通过讲故事，观众将

动尾声，应该以一个问题或声明结束。 消费者/观众可

观众喜欢品牌给他们讲故事。 不要只是对观众说教，要 能够把自己放在他们想要的位置上，无论是作为主角

还是作为反派。 讲故事将有助于刺激你的观众，并可能 促使他们采取行动。

你在视频的最后几秒钟、或你的社交媒体/电子邮件活 能会忘记视频的前5秒说了什么，但他们会记住你最后 说的话。 突出其价值，让它具影响力。

5. 图像重于文字

说实话，没有人真的喜欢阅读充斥画面的一长段文字， 尤其是当你试图在不到30秒的时间内吸引观众时。 营 销人员应该考虑使用醒目的彩色图片来放大他们所

119

SPOTLIGHT INTERNATIONAL PIONEERING GAMING INNOVATORS 聚焦国际开拓性博弈创新者

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Special Feature 特色专题

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

EUROPE

ASIA

AMERICAS

AFRICA

We’re celebrating some of the leading innovators and gamechangers in the emerging Gaming sectors across global markets.

It’s a guide to who-to-know and how they’ve shaped the industry for the future, an invaluable source focused on the up-andcoming and established minds in the emerging iGaming space.

As the rate of innovation increases exponentially through technologies such as blockchain and cryptocurrencies, there’s a new line of mediums to successfully gamble on entering the space. Others have further solidified their place in the sector with years of experience informing their ideas. We put the brightest minds leading their sector under the spotlight.

我们选择了全球市场上新兴iGAMING领域的领 先创新者和改变游戏规则的人。这个专题中我

们可以认识他门，并了解他们如何重塑产业的未 来，跟我们一起着眼于iGAMING领域中的新锐 和成熟的宝贵思维。

随着区块链和加密货币等技术的创新速度呈指

数级增长，新的媒介可以成功地踏入这一领域。 已有先锋者凭借多年的经验和想法进一步巩固

了自身在该领域的地位。 我们选取了业内十位备 受关注的顶尖领导者。

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ULRIK BENGTSSON, CEO OF WILLIAM HILL 威廉希尔首席执行官

Recently appointed to chairman of the board at Raketech, an online affiliate and content market provider, Ulrik Bengtsson holds a distinguished iGaming pedigree. He has been CEO of William Hill since 2019, having initially taken up the mantle as Chief Digital Officer in April 2018 - a key year that saw him help the operator navigate its £240m acquisition of Mr Green. He is credited with leading William Hill into a digital future, rebuilding technology and the product offering, right sizing the UK retail estate and rapidly expanding in the US and continental Europe. Prior to this, he was president, chairman and chief executive of Betsson Group, until stepping down in September 2017. He has also spent time as CEO of the emerging markets pay-TV business at Modern Times Group. 近期被任命为在线代理商和内容市场供应商RAKETECH的董事会主

席，ULRIK BENGTSSON拥有优良的IGAMING血统。 他自2019年以来一直 担任威廉希尔的首席执行官，最初在2018年4月接任首席数字官，在这关 键的一年里，他帮助该运营商领导了2.4亿英镑的MR GREEN收购案。 他 因带领威廉希尔进入数字化的未来，重建技术和产品供应，合理调整英

国零售业的规模，并在美国和欧洲大陆迅速扩张而获誉。 在此之前，他任

BETSSON集团的总裁、 主席和首席执行官，直到2017年9月卸任。 他还曾 在MODERN TIMES集团担任过新兴市场付费电视业务的首席执行官。

BIRGITTE SAND, CEO OF BIRGITTE SANDS AND ASSOCIATES APS

首席执行官

With 25+ years of experience under her belt, Birgitte is currently CEO at Brigitte Sands and Associates ApS. From 2008 until just last year she was Director General of the Danish Gambling Authority, which falls under the auspices of the Ministry of Taxation. Here, she implemented the successful construction and consolidation of a liberalised gambling licensing regime - focussing on enabling a dialogue-based relationship between regulators and the gambling industry. Patron and Past President of the International Association of Gaming Regulators (IAGR), she has also been distinguished by her peers with the “European Regulator of the Year” award by the International Masters of Gaming Law (IMGL). 拥有25年以上经验的BIRGITTE目前是BIRGITTE SANDS AND

ASSOCIATES APS公司的首席执行官。 从2008年到去年，她一直担

任丹麦博弈管理局的局长，该局隶属税务部管辖。 在那里，她成功地 建立和巩固了一个自由化的博弈许可制度——着重于在监管机构

和博弈业之间建立一种基于对话的关系。 她是国际博弈监管机构协

会（IAGR）的赞助人和前任主席，她还被同行们授予国际博弈法大师

（IMGL）的 “欧洲年度监管者” 奖项。

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Special Feature 特色专题

CARL BRINCAT, CEO OF MGA 首席执行官

Appointed CEO of the Malta Gaming Authority in January of this year, Carl Brincat takes over from outgoing CEO Heathcliff Farrugia. “There came a point where I said that the best way for me to contribute to the organisation would be to apply for the position of CEO,” he tells Eman Pulis in an exclusive interview for the SiGMA Executive Series - read more on pages 28 and 29. A lawyer by profession, he was previously Chief Legal & Enforcement Officer within the MGA. Carl sits on the Board of the Financial Intelligence Analysis Unit, and is a member of the Chamber of Advocates (Malta), the International Masters of Gaming law (IMGL), and the International Association of Gambling Regulators (IAGR), and has also been a regular speaker in local and international conferences relating to gaming and international regulatory issues.

CARL BRINCAT于今年1月接替即将离任的首席执行官HEATHCLIFF FARRUGIA，被

任命为马耳他博弈管理局首席执行官。 他在接受SIGMA高管系列的独家采访时告诉

EMAN PULIS，“我曾说过，我为组织做出贡献的最佳方式是申请首席执行官的职位。 ”

（更多内容请阅读第34和35页。 ）作为一名律师，他曾是MGA的首席法律和执法官

员。 CARL是金融情报分析单位的董事会成员，同时为律师协会（马耳他）、国际博弈法

大师（IMGL）和国际博弈监管者协会（IAGR）的成员，并且经常在有关博弈与国际监管 问题的当地和国际会议上发言。

MIKEL ARANA, HEAD OF THE GENERAL DIRECTORATE FOR THE REGULATION OF GAMBLING (DGOJ) 负责人

Appointed in May of last year, Mikel Arana was previously an auditor of the Economic Control Office of the Basque Government.

Arana has also been a member of the Basque Parliament as a member of the United Left, serving as vice president of the commission for social policies, labour and equality; as well as working for the Basque Department of Housing and Social Affairs.

In January he spoke about plans to amend the Gambling Act to include Lootboxes, saying “it has an economic component, which is one of the characteristics of gambling. They are now in a regulatory limbo and are not regulated anywhere.”

MIKEL ARANA于去年5月被任命，之前是巴斯克政府经济控制办公室的 审计师。 ARANA还曾作为联合左翼的成员进入巴斯克议会，担任社会政 策、劳工和平等委员会的副主席，并为巴斯克住房和社会事务部工作。

今年1月，他谈到了修改《博弈法》的计划，以涵盖到战利品箱的范围，他 说：“它（战利品箱）含有经济成分，这是博弈的特征之一。 其现在处于监 管空白，并未在任何地方受到监管”。

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JOSE ANGEL SUEIRO, COO & DIRECTOR, PH RESORTS GROUP HOLDINGS, INC. 度假村集团控股公司首席运营官兼总监

Jose Angel Sueiro is currently the Chief Operating Officer & Director at PH Resorts Group Holdings, Inc., a Philippines-based holding company, which is developing integrated tourism resorts, such as Emerald Bay Hotel Resort and Casino, Donatela Hotel and Clark Grand Leisure. For nearly two decades, Angel Sueiro has helped create these slices of paradise – luxury resorts in some of the most stunning corners of the globe. However, for him, the best part of the job isn’t just giving people the vacation of their dreams – it’s also about helping enhance the lives of those in the wider community. “At the end of the day, while we’re in the business of building resorts, hotels and casinos, we’re actually in the business of building people,” Angel says.

JOSE ANGEL SUEIRO目前是PH度假村集团控股有限公司的首席运营

官兼总监。 PH度假村集团控股有限公司是一家位于菲律宾的控股公司， 正在开发综合旅游度假村，如翡翠湾酒店度假村和赌场（EMERALD BAY

HOTEL RESORT AND CASINO）、多纳特拉酒店（DONATELA HOTEL）和 CLARK GRAND LEISURE。 近二十年来，ANGEL SUEIRO帮助创造了这 些人间天堂——位于全球一些最迷人角落的豪华度假村。 然而，对他来

说，这份工作最好的部分不仅仅是给人们提供他们梦想中的假期——更 是帮助提高更广泛社群中人们的生活。 "在一天的尾声，虽然我们从事 的是建设度假村、酒店和赌场的业务，但我们的业务实际上是在建设 人，"ANGEL说。

THOMAS ARASI, PRESIDENT & COO & DIRECTOR OF BLOOMBERRY RESORTS CORP. 公司总裁、首席运营官兼董事

Thomas Arasi is an American businessman who has been at the head of 10 different companies. Currently, he occupies the position of President, Chief Operating Officer & Director at Bloomberry Resorts Corp since late 2013, which operates Solaire Resort & Casino – the first Integrated Resort to open its doors in Entertainment City, Metro Manila. Thomas Arasi has been instrumental in positioning the pioneering Philippines resort as market leader in the most dynamic and fastest growing region in Asia.

THOMAS ARASI是一位美国商人，曾担任过10家不同公司的负责

人。 目前，他从2013年底开始担任BLOOMBERRY RESORTS 公司的

总裁、首席运营官兼董事，该公司经营索莱尔赌场度假村——在马尼 拉娱乐城开业的第一家综合度假村。 菲律宾该家先锋度假村被定位

为亚洲最具活力和发展最快地区的市场领导者，THOMAS ARASI在 这里发挥了重要作用。

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ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

RAMON C. GARCIA, EXECUTIVE CHAIRMAN & FOUNDER, OF DFNN GROUP OF COMPANIES 公司集团执行主席和创始人

Ramon is the Executive Chairman and Founder of DFNN, Inc., a publicly listed I.T. company with ground-breaking presence in the gaming industry. DFNN controls and has investments in a number of subsidiaries that are focused on gaming, technology solutions, and BPO related industries, either wholly-owned or under its majority control.

His ideas on technology jive with his own business philosophy, in that: “Things always change, and that conventional wisdom is not always correct.” Ramon takes pride in being a Filipino, and being one of the early movers in certain industries or markets that were not always readily recognised.

RAMON是DFNN公司的执行主席和创始人，该公司是一家公开上市的IT

公司，在博弈业有突破性的表现。 DFNN公司控制并投资了许多专注于博

弈、技术解决方案和BPO相关产业的子公司，这些子公司都是全资持有，或 拥有其大部份控制。 他对技术的想法与他自己的商业哲学相吻合—— "世 事总在变化，传统智慧并不总是正确的"。 身为一名菲律宾人，RAMON为 此感到自豪；他是某些不总是被认可的产业或市场的早期推动者之一。

IVAYLO IVANOV, SENIOR VICE PRESIDENT OF HOTEL OPERATIONS, OKADA MANILA 马尼拉冈田酒店运营部高级副总

Passion is what influenced Ivaylo Ivanov to enter hospitality. However, it is his genuine love of people that is behind his ongoing drive for success.

Having been part of the sector for more than two decades, Ivaylo has spent much of that time achieving his personal goal: experiencing all aspects of the industry. A traveler at heart, his portfolio includes city hotels, cruise lines and destination resorts across Europe, the US, the Caribbean and Asia. Since 2016, Ivaylo Ivanov, now Senior Vice President of Hotel Operations, has been part of the planning, hiring and unveiling of the largest integrated resort in Asia, Okada Manila. “Developing the hotel from nothing was the greatest challenge,” Ivaylo says. “It has also been the most fulfilling experience of my entire career.” 激情是影响IVAYLO IVANOV进入酒店业的原因。 然而，在不断追求成功

背后的，是他对人的真正热爱。 IVANOV在这个产业中已经工作了二十多

年，他花了很多时间来实现自身的个人目标：体验这个产业的所有面向。 内心深处住着一位旅行者，他的投资组合包括欧洲、美国、加勒比海和亚 洲的城市酒店、邮轮航线和目的地度假村。 自2016年以来，现任酒店运 营高级副总的IVAYLO IVANOV参与了亚洲最大的综合度假酒店——马 尼拉冈田的规划、招聘和揭幕工作。 "从无到有开发酒店是最大的挑 战，"IVAYLO说，"这也是我整个职业生涯中最充实的经历。

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JASON ROBINS, CEO OF DRAFTKINGS 首席执行官

Jason Robins is CEO of DraftKings, the innovative sports-tech entertainment platform that is changing the way consumers around the world engage with and consume sports. Co-funding DraftKings in 2012, Robins oversees all of the company’s strategy and operations, while also driving funding and partnerships. According to Forbes’ calculations, 40-year-old Robins has reached a net worth of $1.1 billion. Under Jason’s leadership, DraftKings became the first company to launch an online and mobile sports book in New Jersey in 2018.

JASON ROBINS是DRAFTKINGS的首席执行官，这个创新的体育科技娱乐平

台正在改变全世界消费者参与和消费体育的方式。 2012年，ROBINS与他人共

同出资成立了DRAFTKINGS公司，他负责监督公司的所有战略和运营，同时还 负责推动资金和伙伴关系。 根据福布斯的计算，40岁的ROBINS的净资产已经 达到11亿美元。 在JASON的领导下，DRAFTKINGS在2018年成为第一家在新 泽西州推出在线和移动体育博弈的公司。

MATT KING, CEO OF FANDUEL 首席执行官

Matt King is the current Chief Executive Officer at FanDuel Inc. based at their New York headquarters. He previously served as Chief Financial Officer with the same brand. King is an NC State alumnus having graduated in 2001 with a bachelor’s degree in mechanical engineering and economics. Before joining KKR, he was a Consultant at McKinsey & Company, where he served clients in a broad range of industries from insurance to petroleum.

According to Bloomberg, Matt King has since 2017 managed to take the online fantasy sports game to great heights.

MATT KING是FANDUEL的现任首席执行官，该公司总部设在纽约。 他曾在同一品牌担任首席财务官。 KING是北卡罗来纳州的校友，于

2001年毕业，获得机械工程和经济学的学士学位。 在加入KKR之前， 他是麦肯锡公司的顾问，在那里他为广泛的产业客户提供服务，涵盖 从保险到石油。 据彭博社报道，MATT KING自2017年以来，成功地将 在线幻想体育游戏推向了极高的水平。

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Special Feature 特色专题

PAUL HERETAKIS, VICE PRESIDENT OF WESTAR ARCHITECTS 建筑事务所的副总裁

Paul Heretakis, having over 30 years of experience in his field, is the Vice President of WESTAR Architects, headquartered in Las Vegas. His focus and direction has established WESTAR Architects as a key player in Hospitality Design as he continues to work with many of the largest gaming companies in the industry. His portfolio includes over 1,000 Casino, Restaurant, Retail and Hotel projects throughout the US, Europe and Southeast Asia. Global Gaming Magazine has also named Mr. Heretakis as “one of the top 25 people to meet in 2009”.

PAUL HERETAKIS在其领域拥有超过30年的经验，是WESTAR建筑事务所 的副总裁，该公司总部位于拉斯维加斯。 他的工作重点和方向使WESTAR

建筑事务所成为酒店设计领域的主要参与者，并持续与产业内许多最大的 博弈公司合作。 他的作品包括遍布美国、欧洲和东南亚的1000多家赌场、 餐厅、零售和酒店项目。 GLOBAL GAMING MAGAZINE还将HERETAKIS先 生评为 "2009年最值得认识的25人之一"。

LORETTA A. TUELL, MANAGING PRINCIPAL OF TUELL LAW 图尔法律事务所管理负责人

Loretta A. Tuell founded Tuell law P.C. As a Managing Principal, Loretta provides legal and legislative services, strategic planning and lobby advice on the myriad of governmental, regulatory and institutional matters impacting Native people. Focused in the areas of American Indian Law, Governmental Law & Policy and Gaming, she provides advice on tribal sovereignty issues and international indigenous rights, tribal homelands and resources development, the protection of culture rights and traditions, tribal economic development and Indian gaming.

LORETTA A. TUELL创立了TUELL LAW P.C.，作为管理负责

人，LORETTA提供法律和立法服务、战略规划和游说建议，涉及影响原 住民的无数政府、监管和机构事务。 她专注于美国印第安人法律、政府 法律和政策以及博弈领域，就部落主权问题和国际原住民权利、部落 家园和资源开发、文化权利和传统的保护、部落经济发展和印第安人 博弈提供咨询。

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NEIL MONTGOMERY, FOUNDING PARTNER OF MONTGOMERY & ASSOCIADOS 创始合伙人

Neil Montgomery is the Founding Partner of Montgomery & Associados, a Brazilian law firm with head offices in São Paulo and a footprint in Rio de Janeiro and London, and also heads the firm’s Gambling Law Practice Group.

Montgomery specialises in gambling and entertainment law. With regard to the industry goals for 2021 in LATAM, Montgomery shared he would like to see the regulations for Law No. 13,756/2018 finally being released, the legalisation of other forms of gaming and betting, and setting up and running State lotteries.

NEIL MONTGOMERY是蒙哥马利律师事务所的创始合伙人，这是一家巴西的律师事 务所，总部设在圣保罗，在里约热内卢和伦敦都有业务，他也是该事务所博弈法实践

小组的负责人。 MONTGOMERY专门从事博弈和娱乐法的研究。 对于拉美地区2021年 的产业目标，MONTGOMERY表示，他希望看到第13,756/2018号法律的规定最终得 以发布，让其他形式的博弈和投注合法化，并建立和运行国家彩票。

ALEX LEESE, CEO OF PRONET GAMING 首席执行官

Alex Leese is the CEO of Pronet Gaming, a supplier operating across Africa, Asia, Europe and Latin America that offers tailored online sportsbook and casino platforms. Leese is an expert in the gaming sphere, having over 10 years' experience; serving notably as the Director of Emerging Markets at William Hill in 2018 and the Head of Western Europe at GVC Group in 2013. In the past, the CEO has noted the immense potential the Latin American market holds for the company given the size of the potential audiences, adding: “Pronet Gaming already has a presence and is working with operators in Mexico, Peru, Chile, Argentina and Brazil, with El Salvador to follow shortly”.

ALEX LEESE是PRONET GAMING的首席执行官，PRONET GAMING是

一家在非洲、亚洲、欧洲和拉丁美洲运营的供应商，提供定制的在线体育

博弈和赌场平台。 LEESE是博弈彩领域的专家，拥有超过10年的经验，重 要经历包含：2018年担任威廉希尔的新兴市场总监；2013年担任GVC集

团的西欧负责人。 过去，这位首席执行官曾指出，鉴于潜在受众的规模， 拉丁美洲市场对该公司具有巨大的潜力，并补充道：“PRONET GAMING 已经在墨西哥、秘鲁、智利、阿根廷和巴西开展了业务，并正在与运营商 合作，萨尔瓦多也将很快跟进"。 ”

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Special Feature 特色专题

STEFFAN CNATTINGIUS, EVERYMATRIX DIRECTOR OF BUSINESS (LATIN AMERICA) 业务总监（拉美地区）

Staffan Cnattingius is the newly appointed Director of Business for Latin America at EveryMatrix, responsible for overseeing the company’s expansion into the LATAM market.

The iGaming veteran has spent over two decades in the gambling industry, working for both land-based and online casinos, specialising in the Latin American gambling world.

Cnattingius shared his excitement stating “I’m delighted to be joining EveryMatrix during such an exciting phase of growth in regions I know so well”.

STAFFAN CNATTINGIUS是EVERYMATRIX新任命的拉丁美洲业务 总监，负责监督该公司在拉丁美洲市场的扩张。 这名国际博弈业的

资深人士在该产业工作了20多年，曾在实体和在线赌场工作，专门

负责拉丁美洲的博弈业务。 CNATTINGIUS分享了他的兴奋之情，他

说：“我很高兴能在我熟悉的地区，在这样一个令人兴奋的增长阶段 加入EVERYMATRIX"。

GERMÁN SEGURA, GENERAL MANAGER OF CORREDOR EMPRESARIAL 总经理

German Segura serves as the General Manager of Corredor Empresarial which operates Colombian betting operator BetPlay among many other betting entrepreneurs in the country. Before joining Corredor Empresarial, Segura managed customer relationships for Winner – Cirsa and later went on to work at Codere for eight years. At Corredor Empresarial, the General Manager is responsible for managing the most innovative games in Colombia and has also pioneered the launch of the top sports betting platform in the country.

GERMAN SEGURA是CORREDOR EMPRESARIAL的总经

理，CORREDOR EMPRESARIAL经营哥伦比亚投注运营商BETPLAY 以及该国许多其他投注企业。 在加入CORREDOR EMPRESARIAL之 前，SEGURA为WINNER - CIRSA管理客户关系，后来又在CODERE

工作了8年。 在CORREDOR EMPRESARIAL，这位总经理负责管理哥 伦比亚最创新的游戏，还率先推出了该国的顶级体育投注平台。

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TAYO OVIOSU, FOUNDER AND CEO OF PAGA 创始人兼首席执行官

Tayo Oviosu is the Founder and Group CEO of Paga, a mobile payments company that is focused on digitising cash in emerging economies. Paga was founded early 2009 and presently has over a million subscribers utilising its mobile money services for daily transactions. Paga has left its mark on Africa's employment sector by creating 200 direct jobs in their company, and, around another 16,000 indirect jobs in the country.

TAYO OVIOSU是PAGA的创始人和集团首席执行官，PAGA是一

家移动支付公司，专注于在新兴经济体实现现金数字化。 PAGA成 立于2009年初，目前有超过一百万的用户利用其移动支付服务

进行日常交易。 PAGA在非洲的就业领域留下了自己的印记，他们 的公司创造了200个直接就业机会，并在该国创造了约16000个 间接就业机会。

ABIOLA OLANIRAN, FOUNDER AND CEO OF GAMSOLE

创始人兼首席执行官

Abiola Olaniran is the founder and CEO of Gamsole, an African based mobile game production company founded in April 2012. Olaniran has been described as the most successful game developer in Nigeria in terms of game downloads and gross revenue. Olaniran is a Google Student Ambassador and Computer Science graduate from the Obafemi Awolowo University. In 2010 he was awarded Nigeria’s Microsoft Imagine Cup Winner. He was also listed as the winner of Samsung Developer Challenge.

ABIOLA OLANIRAN是GAMSOLE的创始人和首席执行官，这是一家

成立于2012年4月的非洲移动游戏制作公司。 ABIOLA被描述为尼日 利亚在游戏下载量和总收入方面最成功的游戏开发者。 OLANIRAN 是谷歌学生大使，毕业于欧巴费米·阿沃罗沃大学计算机科学专

业。 2010年，他被授予尼日利亚的微软创新杯冠军。 ABIOLA还被列 为三星开发者挑战赛的冠军。

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Special Feature 特色专题

OLIVIER MADIBA, FOUNDER OF KIRO'O GAMES 创始人

Oliver Madiba opened the first video game studio in Africa, Kiro'o Games. Since its inception, the company embarked on a mission to create a new genre of video games inspired by African myths and traditions. Featuring in the Wallstreet Journal, Kiro'o Games has succeeded to become one of the main reference in Africa for the gaming industry. Cameroon has been making waves in the video game industry in Africa since April 2016.

OLIVER MADIBA开设了非洲第一家视频游戏工作室——KIRO'O

GAMES。 自成立以来，该公司就开始了创造一种新的视频游戏类型 的使命，其灵感来自于非洲的神话和传统。 在《华尔街日报》的报道

中，KIRO'O GAMES已经成功地成为非洲博弈业的主要参照者之一。 自 2016年4月以来，喀麦隆持续在非洲的视频游戏产业中掀起波澜。

SYLVIA GATHONI, PROFESSIONAL ESPORTS GAMER 职业电竞玩家

Sylvia Gathoni, referred to as ‘Queen Arrow’ is leading the African Esports market into the future.

She is Kenya's first female professional Esports athlete and among only a handful of female Esports players in the continent. Gathoni, at just 22 years old is also the first woman in East Africa to be sponsored by a global brand US-based XiT Wounds and is undoubtedly penning down Africa on the Esports map. 被称为 "‘QUEEN ARROW " 的SYLVIA GATHONI正在 引领非洲电竞市场走向未来。 她是肯尼亚第一位女性 职业电竞运动员，也是非洲大陆仅有的几位女性电竞 选手之一。 GATHONI，年仅22岁，也是东非第一个被

全球品牌美国XIT WOUNDS赞助的女性，无疑将非洲 放在了电竞版图上。

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ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

Caroline Steel Senior Client Director 高级客户总监 www.1account.net/business

1account aims to help gambling affiliates navigate the new regulatory landscape, ensuring they are able to pass more compliant traffic on to operators. 1account offers its robust age verification and KYC services at no cost. It’s simple to integrate and achieves success ratios of up to 95% in real-time. We are based in London and currently operate in the UK, US, Canada and Norway.

1account旨在帮助博弈业的代理商领航新的监管

环境，确保他们能够将更多的合规流量传递给运营

商。 1account免费提供其强大的年龄验证和KYC服务。 它

易于整合，实时成功率高达 95%。 我们的总部设在伦敦，

目前在英国、美国、加拿大和挪威运营。

www.1xbet.com

1XBET is an international bookmaker with over 10 years of experience.

We offer casino games, slots and live casino products from worldleading providers. We offer an in-house agent scheme and an affiliate program, and support more than 250 payment solutions from all over the world. Customer support is available in 30 languages, 24/7.

1XBET是一家拥有超过10年经验的国际博弈公司。 我们提供来 自世界领先的供应商的赌场游戏、老虎机和真人赌场产品。 我

们提供内部代理计划和联盟计划，并支持来自世界各地的250

多个支付解决方案。 我们有30种语言的客户支持，全天候无休。

Alex Shcherbakov Head of Affiliates 代理商主管 www.alpha-affiliates.com

Alpha Affiliates is an affiliate program with great experience in the gambling market. Since 2012 we have represented a wide range of online casino brands. The company has been accredited with MGA licences and is granted permission to conduct online gambling on the basis of Curacao licences. Our services and software enable us to reliably manage, optimise and control our performance marketing programs.

是一个在博弈市场拥有丰富经验的联盟计划。 自2012年以

来，我们已经代理了大量的在线赌场品牌。 公司已经获得了 MGA牌照的认可，并在库拉索岛牌照的基础上获得了在线

博弈许可。 我们的服务和软件使我们能够可靠地管理、优化

和控制我们的绩效营销方案。

Domenico Mazzola Commercial Director 商务总监 www.altenar.com

Altenar provides a fully-managed sportsbook solution, integrated seamlessly into your Client Management Platform and portal. Our state-of-the-art software offers the stability of an established product, hosted on our secure and redundant infrastructure. Altenar sees to risk management, as well as trading and business support services on a 24/7 basis.

Altenar提供一个完整管理的体育博弈解决方案，并与您的

客户管理平台和门户网站无缝集成。 我们最先进的软件提 供了一个成熟产品的稳定性，托管在我们安全和繁冗的基 础设施。 Altenar对风险管理，以及交易和业务支持服务提

供全天候处理。

Keith Mangion Livori Casino Director 赌场总监 www.amazinggaming.com

Amazing Gaming is born out of the aspiration to develop and offer a full suite of engaging player-facing products, based on the experience that was garnered over the years by the teams backing it. Amazing Gaming offers a well-rounded live casino & odds feed solution.

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Amazing Gaming诞生于一个愿景，即开发并提供一整套

面向玩家的产品，并基于支持它的团队多年来所获得的经 验。 Amazing Gaming提供了一个全面的真人赌场与赔率

信息源解决方案。

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Who’s Who 谁是谁 | SiGMA

Petr Mistrik COO 首席运营官 www.apollogames.com

Apollo Games is one of the leading online gaming software suppliers standing at the forefront of the iGaming industry in Central Europe. Apollo offers a vast array of features-rich slot games with different levels of volatility, stunning visual graphics, and various game themes for worldclass digital entertainment. Our priority is to produce products that excel in terms of their quality and meet the demanding requirements of our customer and the ever-changing global iGaming market place.

Apollo Games是领先的在线博弈软件供应商之一，站在中

欧iGaming产业的最前沿。 Apollo提供大量功能丰富的老

虎机游戏，具有不同程度的波动性、令人惊叹的视觉图形和 各种游戏主题，是世界级的数字娱乐。 我们的首要任务是生 产质量优异的产品，满足客户和不断变化的全球iGaming

市场的苛刻要求。

Per Sundell Senior Business Development Manager 高级业务发展经理 www.bambora.com

PaymentIQ is DevCode Payment`s merchant payment platform built especially for the iGaming industry. Together with our iGaming clients, we have developed, streamlined and implemented payment solutions from all around the world, meeting the highest requirements on availability, performance, security and flexibility.

PaymentIQ是DevCode Payment的商户支付平台，专门

为iGaming产业打造。 与我们的iGaming客户一起，我们已

经开发、简化并实施了来自世界各地的支付解决方案，满足

了对可用性、性能、安全性和灵活性的最高要求。

Akarshit Mandhotra Business Development Manager 业务发展经理 www.betb2b.com

BetB2B is a leading sports betting and casino platform with 12+ years of experience. Offering all the necessary products and services to succeed: a TOP sportsbook, the most expansive casino collection, advanced back-office tools, and a complete marketing kit. BetB2B is an excellent choice whether starting or expanding your business.

BetB2B是一家拥有12年以上经验的领先体育投注和赌场平

台，提供所有成功所需的产品和服务：顶级的体育博弈，最广泛 的赌场系列，先进的后台工具，以及完整的营销套件。 无论是开

始还是扩大你的业务，BetB2B都是一个很好的选择。

Chris Nikolopoulos CCO 首席商务官 www.betby.com

BETBY is a software provider which has built and has been constantly improving a revolutionary sportsbook, involving machine learning and artificial intelligence and integrated with premium quality data feeds.

We develop, we predict, we detect and we do it quickly, efficiently and with absolute focus on the needs of our partners.

BETBY是一家软件供应商，它已经建立并不断改进一个革

命性的体育博弈，涵盖机器学习和人工智能，并与优质的数 据反馈相结合。 我们开发、预测、检验，我们快速、高效地完

成这些工作，并且绝对专注于合作伙伴的需求。

Vigen Badalyan Founder & CEO 创始人兼首席执行官 www.betconstruct.com

BetConstruct is a global award-winning technology and services provider for the online and land-based gaming industry. BetConstruct’s innovative and proven offerings include Online and Retails Sportsbook, Classic and Virtual Reality RNG & Live Casinos, Poker, Skill Games, Fantasy Sports, Social Gaming Platform, Sports Data Solutions and more – all ready to be launched and managed through SpringBME, its pioneering Business Management Environment.

BetConstruct是一家为在线和实体博弈业提供技术和服务的全

球获奖者。 BetConstruct的创新和成熟的产品包括在线和零售体 育博弈、经典和虚拟现实RNG和真人赌场、扑克、技能游戏、梦幻

体育、社交游戏平台、体育数据解决方案等——所有这些都可以通

过其开创性的业务管理环境SpringBME来启动和管理。

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Who’s Who 谁是谁 | SiGMA

Thomas Aigner Head of Sales 销售主管 www.betgames.tv

BetGames is a unique, innovative and pioneering live betting games supplier. The company offers fixed odds betting products combined with popular lotteries and table games to the industry’s leading operators and platforms.

BetGames是一家独特的、创新的和领先的直播投注游戏

供应商。 公司为业界领先的运营商和平台提供固定赔率投

注产品，并结合流行的彩票和桌面游戏。

Phil Kornyshev Head of Affiliates 代理商负责人 www.betmaster.io

Betmaster Partners offers 3 of our own brands for promotion: Betmaster, Casinoin and Bongo.gg. Enjoy up to 60% revenue share, great CPA/hybrid deals upon request, detailed stats that update hourly and fast payments. We welcome each and every affiliate – start earning with Betmaster Partners!

Betmaster Partners提供3个我们自己的品牌进行推

广：Betmaster、Casinoin和Bongo.gg。 享受高达60％的收入

份额，优异的CPA/混合交易要求，每小时更新的详细统计资料 和快速支付。 我们欢迎每一位代理商——开始与Betmaster合

作伙伴一起赚钱吧！

Alexandros Gerontikos Regional Sales Director W. Europe 西欧区域销售总监 www.betradar.com

Betradar is a leading B2B supplier of modular turnkey betting services and solutions. Betradar provides more than 600 bookmakers in over 100 countries with a range of services to grow their businesses, including our Sportsbook & Gaming Platform, Betting Services, Gaming Solutions, Live Streaming, Betting Stimulation and our signature risk management and trading solution.

Betradar是一家领先的B2B供应商，提供模块化的整套投

注服务和解决方案。 Betradar为100多个国家的600多家博

弈公司提供一系列服务，以发展他们的业务，包括我们的体 育投注平台、投注服务、博弈解决方案、直播串流、投注刺激

以及我们标志性的风险管理和交易解决方案。

Niklas Fagerstrom Head of Affiliates 代理商负责人 www.betwinner.com

BETWINNER use a personal approach for every partner, helping to maximise benefits by taking into account the peculiarities of the platform the partner is willing to use. Betwinner’s key advantage is the “low base players” effect which makes it easier for our partners to monetise our traffic.

BETWINNER公司成立于2007年，经过多年的发展，形成了一支由 经验丰富的专业人士组成的强大团队。 我们为每一个合作伙伴提 供个性化的服务，考虑到合作伙伴愿意使用的平台的特点，帮助

他们实现利益最大化。 Betwinner的主要优势是 “低基数玩家” 效

应，这使得合作伙伴更容易将我们的流量货币化。

Claudia Melcaru Head of Business Development 业务发展主管 www.bfgames.com

BF Games is a creative and dynamic game development studio that creates innovative slots content for the global online. With a focus on developing high-quality games and platforms, BF Games offers an extensive portfolio of industry-leading products to the sector. The Londonbased company was founded by industry veterans and is also a land-based operator and slot machines producer in several European jurisdictions.

BF Games是一家富有创意和活力的游戏开发工作室，为全

球在线创造创新的老虎机内容。 由于专注于开发高质量的游

戏和平台，BF Games该产业提供了广泛、业界领先的产品组 合。 这家总部位于伦敦的公司由产业资深人士创立，也是欧

洲多个司法管辖区的实体运营商和老虎机生产商。

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Marina Ostrovtsova, Director 总监 www.bgaming.com

BGaming is a dynamic game provider converting gambling into gaming. Thanks to an expert team and a player-driven approach we create innovative and engaging products featured on reputable platforms and online casinos worldwide. Being the world’s first game studio to support cryptocurrencies and offer Provably Fair, we are trendsetters in the industry.

BGaming是一家充满活力的游戏供应商，将博弈转换为游

戏。 得益于专业的团队和以玩家为导向的方法，我们创造了 创新和吸引人的产品，并在全球知名的平台和在线赌场中 占有一席之地。 作为世界上第一个支持加密货币和提供证

明公平的游戏工作室，我们是该产业的潮流引领者。

Ian Hills General Manager 总经理 www.blexr.com

Blexr is a performance marketing company that specialises in generating high-quality leads. We have partnerships with more than 800 brands and a large portfolio of websites which connect our users with exactly what they’re looking for, whether that’s a great casino, a top sportsbook, or an amazing forex broker.

Blexr是一家专门从事产生高质量线索的绩效营销公司。 我们与800

多个品牌建立了合作关系，并拥有大量的网站组合，可以将我们的用 户与其正在寻找之物准确地联系起来，无论是一个伟大的赌场，一个

顶级的体育博弈，还是一个令人惊叹的外汇经纪商。

Ran Cohen CEO & Co-founder 首席执行官和共同创始人 www.bridgerpay.com

We are a SaaS company that built a bridge between merchants and payment providers to save the merchants the tech resources required to manage multiple payment providers, save failed transactions and cart abandonment by utilising our proprietary cascading model and improve the overall operation and customer service for online merchants.

我们是一家SaaS公司，在商户和支付服务商之间搭建了一 座桥梁，为商户节省了管理多个支付服务商所需的技术资 源，利用我们专有的层叠模式避免了交易失败和购物车放

弃的情况，提高了网上商户的整体运营和客户服务水平。

www.britepaymentgroup.com

The Brite future of instant payments. Brite is a Swedish secondgeneration FinTech challenger in the European payment space, using direct bank-to-bank payments as its core. Offering one of the market’s fastest API solutions, products instant bank deposits, instant withdrawals and the full-service solution ‘Brite Play’.

Brite未来的即时支付。 Brite是瑞典第二代金融科技在欧洲

支付领域的挑战者，以银行对银行直接支付为核心。 提供市 场上最快的API解决方案之一，产品即时银行存款、即时取

款和全方位服务解决方案 “Brite Play”。

Andrew Stone Head of Affiliates 代理商负责人 www.buffalopartners.com

With over 20 years’ experience, Buffalo Partners represents a collection of the world’s largest online casinos and sportsbooks. A true pioneer of the industry, we launched the very first online casino gaming club in 1994. We operate world-wide, and are currently focusing on entering the US market.

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凭借20多年的经验，Buffalo Partners代表了世界上最大

的在线赌场和体育博弈的集合。 作为一个真正的产业先锋， 我们在1994年推出了第一个在线赌场博弈俱乐部。 我们的

业务遍及全球，目前正专注于进入美国市场。

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Assaf Dor CEO 首席执行官 www.cellxpert.com

Cellxpert, the leading affiliate tracking software, puts you in full control of your affiliate program. Run all marketing channels and reach meaningful insights based on your performance, results and ROI. One practical solution to increase your revenue: From tracking and campaign performance management to ad serving and regulation tools.

Cellxpert，领先的代理商追踪软件，让您完全控制代理商

计划。 运行所有的营销渠道，并根据您的业绩、结果和投资 回报率获得有意义的见解。 一个实用的解决方案来增加您

的收入，从追踪和活动绩效管理到广告服务和监管工具。

Oliver de Bono CCO 首席商务官 www.condor-gaming.com

Condor Gaming Group is a leading and innovative Casino and Sportsbook operator in the iGaming industry. With nearly a decade in the online gaming industry, 6 launched casino and sports brands, with unique features presented on each brand. Our live brands: LuckyBull Casino, Big5 Casino, Rembrandt Casino, Casino Sieger, 24 Bettle Casino, and b-Bets Casino.

Condor Gaming 集团是iGaming产业中领先且创新的赌

场和体育博弈运营商。 在在线博弈业拥有近十年的经验，推

出了6个赌场和体育品牌，每个品牌都有独特的功能。 我们

的真人品牌：LuckyBull Casino、Big5 Casino、Rembrandt

Casino、Casino Sieger、24 Bettle Casino以及b-Bets Casino。

Alexandros Gerontikos Regional Sales Director W. Europe 西欧区域销售总监 www.betradar.com

Continent 8 Technologies is an award-winning, multi-jurisdictional, global network solutions provider that connects, manages, and secures the world’s most valuable information. The company has data centres and strategic points of presence in 70+ connected locations spanning Europe, the Americas and Asia. Its carrier-grade network powers some of the biggest brands in iGaming.

Continent 8 Technologies是一家屡获殊荣的多管辖区全

球网络解决方案供应商，负责连接、管理和保护全球最有价

值的信息。 该公司在欧洲、美洲和亚洲的70多个连接地点

拥有数据中心和战略点。 它的运营商级网络为一些最大的

iGaming品牌提供动力。

Tom Bloor Head of Gaming 博弈主管 www.cryptopay.me

Cryptopay is a global payment gateway that allows merchants to accept bitcoin and other cryptocurrencies. Using Cryptopay, merchants can settle in digital assets, or traditional fiat currency. With a suite of reporting and risk management tools to offer in addition, Cryptopay is the leading gateway provider for cryptocurrency payments.

Cryptopay是一个全球支付网关，允许商家接受比特币和

其他加密货币。 使用Cryptopay，商家可以用数字资产或传 统的法币进行结算。 此外，Cryptopay还提供一套报告和风

险管理工具，是加密货币支付的领先网关供应商。

Simon Westbury Head of Sales Department 销售部主管 www.digitain.com

As a multi-channel sportsbook and casino platform provider, we work to innovate and provide our customers with a product that delivers on quality, drives productivity and increases profits.

Our sportsbook covers a market-leading 70,000+ live events each month and more than 3,000 betting markets. Our team of traders have access to our proprietary platform utilising in-house algorithms and tools, with state-of-the-art technology.

作为一个多渠道的体育博弈和赌场平台供应商，我们不懈地努力 创新，为客户提供优质的产品，提高生产力，最重要的是增加利

润。 我们的体育博弈每月覆盖市场领先的70,000多场现场赛事和 3,000多个投注市场。 我们的交易员团队可以使用专有平台，利用

内部算法和工具，利用最先进的技术，根据每个交易员的技能和知

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Beyza Orazova Head of Sales, iGaming 销售主管 www.dimoco.eu

Founded in 2000 and headquartered in Vienna, Austria, DIMOCO is a regulated payment institute for Direct Carrier Billing. As a trusted partner of mobile network operators, DIMOCO enables over 1.5 billion people across the globe to purchase goods and services from merchants and aggregators with their mobile devices, charged via the user’s phone bill or credit.

DIMOCO成立于2000年，总部位于奥地利维也纳，是一家

受监管的直接运营商计费支付机构。 作为移动网络运营商

值得信赖的合作伙伴，DIMOCO使全球超过15亿人能够用

他们的移动设备从商家和聚合商那里购买商品和服务，并

通过用户的电话账单或信用来收费。

Todor Zahariev Managing Director 执行总监 www.egt-interactive.com

EGT Interactive brings 19 years of experience of the EGT’s land-based casino slots to the world of online casino games. Our portfolio of online casino games is notable for its original look and traditional characteristics, and this unique trait is setting us apart from the competition.

EGT Interactive将EGT实体赌场老虎机19年的经验带到了

在线赌场游戏的世界。 我们的在线赌场游戏组合因其原创

外观和传统特色而引人注目，使我们在竞争中脱颖而出。

Germano Arno’ CEO 首席执行官 www.emoney.mt

Em@ney PLC is an Electronic Money Institution, licenced in Malta by the MFSA, authorised to operate in all SEPA countries. The company is involved in issuing of electronic money, payment services, payment circuits and innovative internet banking solutions, fully customisable, based on the most advanced technology, security and execution speed.

Em@ney PLC是一家电子货币机构，在马耳他获得MFSA

的许可，被授权在所有SEPA国家运营。 该公司从事电子货 币的发行、支付服务、支付电路和创新的网上银行解决方

案，可完全定制，基于最先进的技术、安全和执行速度。

Jan Urbanec CEO 首席执行官 www.endorphina.com

Endorphina is a creative provider of trendy slot games, that have been tested thoroughly by GLI since 2019. We release around 10 games on average per year and are proud to say that each game is made completely in-house. Our portfolio ranges from both innovative and traditional themes, that are loved by players globally.

Endorphina是一家富有创意的潮流老虎机游戏提供商，自

2019年以来，经过GLI的全面测试。 我们平均每年发布约10款游 戏，并自豪地说，每款游戏都是完全在内部制作的。 我们的产品

组合范围包括创新和传统主题，受到世界各地玩家的喜爱。

Luca Della Santa Business Development Manager 业务发展经理 www.eagaming.com

EURASIAN Gaming is a leading game provider for the iGaming industry. We specialise in creating awesome slot games that are designed to engage players in different markets and demographics.

We offer a high-quality game portfolio consisting in slot games and other game types such as video bingos and fish hunting games.

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EURASIAN Gaming是一家领先的iGaming产业游戏供应

商。 我们专注于创造令人敬畏的老虎机游戏，旨在吸引不同 市场和人口族群的玩家。 我们提供高质量的游戏组合，包括

老虎机游戏和其他游戏类型，如视频宾果和捕鱼游戏。

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Luca Richter Head of Account Management 客户管理主管 www.epg-financials.com

Euro Payment Group (EPG) leverages the unique advantage of a deep industry knowledge combined with strong technical expertise to provide customised and optimised payment solutions for various kinds of online merchants. With its Licensed Financial Institution, EPG encompasses a blend of over 15 acquiring partners and 200 payment options worldwide.

Euro Payment集团（EPG）利用其独特的优势，将深厚的

产业知识与强大的技术专长相结合，为各种类型的在线商 户提供定制和优化的支付解决方案。 EPG凭借其特许金融

机构，在全球范围内融合了超过15个收单伙伴和200个支

付选项。

Vladimir Malakchi CCO 首席商务官

Evoplay is an award-winning iGame provider with a portfolio of 100+ titles, each of which showcases the high-engagement gameplay with cutting-edge graphic design, and a mobile-first mentality. With a development centre and offices in Europe, it has established a partnership network throughout Europe, Latin America. Asia and the CIS.

Evoplay是一家屡获殊荣的iGame供应商，拥有100多种游 戏，每一种游戏都以尖端的图形设计和移动优先的心态展

示了高参与度的游戏。 它在欧洲设有开发中心和办事处，在

欧洲、拉丁美洲、亚洲和独联体建立了合作网络。

Aleksandar Saric Senior Partner & CEO 高级合伙人兼首席执行官 www.exfeed.com

ExeFeed is a company that specialises in odds calculation as well as creating applications for sports betting. Currently ExeFeed deliver a number of services such as live betting with 15,000 events per month, a live bet builder which enables you to compile different selections in a single match, live match trackers, pre-match betting and goal.

ExeFeed是一家专门从事赔率计算以及创建体育博弈应用程 序的公司。 目前，ExeFeed提供了一系列服务，如每月15,000

场赛事的直播投注，可以让您在一场比赛中进行不同选择的 直播投注生成器，现场比赛追踪器，赛前投注和进球赛，让客

户可以同时投注六场赛事。

John Micallef Director 总监 www.factgroup.net

FACT Technologies offers a variety of services to the gaming industry, including IT advisory and auditing, penetration testing and information security health checks, project management, ISO27001 consultancy, risk and security assessment, and IT Governance. We are also an approved entity by the MGA to carry out Systems and Compliance audits.

FACT Technologies为博弈业提供各种服务，包括IT 咨询和审计、渗透测试和信息安全健康检查、项目管

理、ISO27001咨询、风险和安全评估以及IT治理。 我们也是

MGA批准的实体，可以进行系统和合规审计。

Aleksey Tserkovnyi Marketing Director 营销总监 www.favbet.com

FAVBET has been operating on the European market since 1999.

We are growing constantly with the aim of honouring the trust of our reliable customers which is over 250,000. All our services are provided in accordance with the international Curaçao license. We offer betting on sports with additional services.

FAVBET自1999年以来一直在欧洲市场运营。 我们不断成 长，目的是为了兑现我们超过25万可靠的客户的信任。 我

们所有的服务都是根据库拉索岛的国际牌照提供的。 我们

提供体育投注和其他服务。

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Luke Agius Barthet Head of Sales and Business Development 销售和业务发展主管 www.fortytwo.com

Fortytwo partners with brands and enterprises in order to provide quality mobile messaging: SMS, Instant Messaging, VIP Messenger, Broadcast Messaging, Voice Messaging, 2FA, and Number Validation.

Since 2001, our specialised team has developed a suite of messaging solutions focusing on the gaming industry.

Fortytwo与品牌和企业合作，以提供优质的移动信息服

务。 短信、即时消息、VIP信使、广播消息、语音消息、2FA和

号码验证。 自2001年以来，我们的专业团队已经开发了一

套专注于博弈产业的消息解决方案。

www.gameart.net

GameART is an independent online casino software provider and developer, providing innovative games and cutting-edge solutions dedicated to online and land-based gaming operators. GameART’s core business is the development of high-quality slot games and gaming contents not only for online operators as well as VLT and casino industry in the regulated markets.

GameART是一家独立的在线赌场软件供应商和开发商， 为在线和实体游戏运营商提供创新游戏和尖端解决方

案。 GameART的核心业务是开发高质量的老虎机游戏和

博弈内容，不仅适用于在线运营商，也适用于监管市场的

VLT和赌场产业。

Sylvain Boniver COO & Co-Founder 首席运营官兼共同创始人 www.gaming1.com

The Gaming1 Group, which belongs to the Ardent Group portfolio, is the leader in the Belgian gaming market (casinos, sports betting and poker) – both land-based and online. We aim to become a global reference in the regulated online gaming markets thanks to the development of our own technology and our omnichannel approach.

隶属于Ardent集团旗下的Gaming1集团，是比利时博弈市

场（赌场、体育投注和扑克）的领导者，包括实体和在线博

弈。 我们的目标是成为全球受监管的在线博弈市场的典范，

归功于我们自身技术的发展和全渠道的方法。

Oliver La Rosa Co-Founder & CEO 联合创始人兼首席执行官 www.globiance.com

Globiance is a financial services group consisting of regulated cryptocurrency exchanges and financial institutions in Europe and Asia. The group has recently expanded to South America and Australia as well.

Globiance是一个金融服务集团，由欧洲和亚洲的受监管

的加密货币交易所和金融机构组成。 该集团最近也扩展到

南美和澳大利亚。

Mario Renito Sales Director 销售总监 rfrancodigital.com

R. Franco Digital is part of Grupo R. Franco, Spain’s most established gaming company. Founded in 2014, it was established to leverage more than 50 years of R. Franco Group heritage with the development of new technologies. R. Franco Digital offers operators a portfolio of complete solutions and innovative products, including a full portfolio of games, with its omni-channel platform IRIS at the centre of all operations.

R. Franco Digital是西班牙最成熟的博弈公司Grupo R.

Franco的一部分。 它成立于2014年，以利用R.Franco集团

50多年的传统与新技术的发展。 R. Franco Digital为运营

商提供完整的解决方案和创新产品，包括完整的游戏组合，

其全渠道平台IRIS是所有业务的中心。

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Arcangelo Lonoce Head of Business Development – Europe 欧洲业务发展主管 www.habanerosystems.com

Habanero is a premium slot games provider that creates games popular in both Western and Asian gaming markets. Our complete catalogue of Slot games, Table Games and Video Pokers deliver the best gaming experience using HTML5. Currently certified in 16 countries, Habanero continues to expand its presence globally.

Habanero是一家优质的老虎机游戏供应商，创造了在西方和

亚洲博弈市场都很受欢迎的游戏。 我们的老虎机游戏、桌面游戏 和视频游戏的完整目录使用HTML5，提供最佳的游戏体验。 目

前，Habanero已在16个国家获得认证，并将继续在全球范围内

扩大其影响力。

Slavik Shershen General Manager 总经理 www.hugeoffers.com

HugeOffers is one is one of the most well-known affiliate CPA networks in the crypto industry. Converting FB, Google, Native traffic and more using advanced technology with machine-learning, together with advanced algorithms, to distribute your leads to over 300 leading brokers. Converting all types of traffic sources, affiliates of HugeOffers can expect the ultimate performance and highest ROI on the market.

是加密货币产业中最知名的代理CPA网络之一。 使用机器

学习的先进技术转换FB、Google、Native流量等，加上先进 的算法，将你的流量分配给300多个领先的中介人。 转换所

有类型的流量来源，HugeOffers的代理商可以期待最终的

性能和市场上最高的投资回报率。

www.idnow.io

IDnow provides the world’s most advanced and sophisticated machinelearning and AI technology for its identity-as-a-service platform for gaming operators that can verify in real time the identities of more than 7 billion people from 193 different countries in seconds.

IDnow为其面向博弈运营商的身份即服务平台提供了世

界上最先进、最精密的机器学习和人工智能技术，可以在几

秒钟内实时验证来自193个不同国家的70多亿人的身份。

Peter Ekmark CEO 首席执行官 www.internetvikings.com

Internet Vikings is a Swedish-based provider of hosting, domain names and marketing solutions established in 2008. The full suite of services includes hosting services across the most relevant jurisdictions, domain names, and marketing solutions in the field of brand protection, making Internet Vikings a one-stop-shop for iGaming operators.

Internet Vikings是一家总部设在瑞典的主机、域名和营销解决 方案供应商，成立于2008年。 全套服务包括最相关司法管辖区

的托管服务、域名和品牌保护领域的营销解决方案，使Internet

Vikings成为iGaming运营商的一站式服务。

Adam Vissing VP Sales & Business Development 销售和业务发展副总 www.ixopay.com

IXOPAY is a highly scalable and PCI-certified payment management platform for White Label Clients and Enterprise Merchants. The modern, easily extendable architecture enables the orchestration of payments, provides intelligent routing and cascading functions as well as state-of-the-art risk management, automated reconciliation and settlements along with plugin-based integration of Acquirers and PSPs.

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IXOPAY是一个高度可扩展且通过PCI认证的支付管理平

台，适用于白标客户和企业商户。 现代化、易于扩展的架构

实现了支付的协调，提供了智能路由和级联功能，以及最先 进的风险管理、自动对账和结算以及基于插件的收单机构

和PSP的整合。

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www.koalapays.com

KoalaPays is an all-in-one business banking solution designed to make money management simple and secure. With our account, clients can complete SWIFT and SEPA transactions around the globe, order prepaid cards or exchange funds in more than 20 international currencies to choose from.

KoalaPays是一个多合一的商业银行解决方案，旨在使资

金管理简单而安全。 通过我们的账户，客户可以在全球范围

内完成SWIFT和SEPA交易，订购预付卡或用20多种国际货

币兑换资金，供客户选择。

Pablo Espuela COO 首席运营官 www.luckia.com

Luckia Entertainment Ltd. is a subsidiary company of Luckia Gaming Group, which is a gambling operator with more than 40 years of experience in the sector and more than 2,500 employees around the globe. Currently, Luckia Entertainment Ltd. holds a betting and casino licence issued by the MGA in Malta.

Luckia Entertainment Ltd.是Luckia博弈集团的子公司， 该集团是一家在该领域拥有40多年经验的博弈运营商，

在全球拥有2,500多名员工。 目前，Luckia Entertainment

Ltd.持有马耳他MGA颁发的投注和赌场执照。

www.mancalagaming.com

Mancala gaming is an online slot game provider with a portfolio of 30+ games. Provider offers direct or reverse seamless integration, jackpots, and unique bonusing tools to increase player retention. All games are HTML5, support landscape and portrait mode and new releases focus on unique game features and younger audience.

Mancala gaming是一家在线老虎机游戏供应商，拥有30多种游 戏组合。 供应商提供直接或反向的无缝整合、彩金和独特的奖金

工具，以提高玩家的保留率。 所有游戏都是HTML5，支持横向和纵

向模式，新发布的游戏侧重于独特的游戏功能和年轻观众。

Leanne Muleba COO 首席运营官 www.matchingvisions.com

Matching Visions is an affiliate’s best friend, and to date, we’ve made life a lot easier for almost 2000 affiliates. With just 1 signup, 1 login and 1 point of contact, affiliates get access to a long string of high value CPA, Hybrid, CPL and flat RevShare campaigns. With everything under one roof, affiliates need to look no further to grow their business. Matching Visions is the fastest growing affiliate network in the industry and we have no plans on slowing down. With our highly competitive deals and state-of-the-art software, affiliates no longer need to chase deals, payments and keep track of piles of different login details.

Matching Visions是代理商最好的朋友，到目前为止，我们已经为

近2,000名代理商带来了很多便利。 只需1次注册、 1次登录和1次联 系，代理商就可以获得一长串高价值的CPA、 混合、 CPL和平价收入 分成活动。 由于一切都在同一个平台，代理商不需要再寻找其他地

方来发展业务。 Matching Visions是业内发展最快的代理网络，我 们没有计划放慢脚步。 有了我们极具竞争力的交易和最先进的软

件，代理商不再需要追着交易、 付款和追踪繁多、 不同的登录信息。

Svetlana Zabolotnova Affiliate Manager 代理商经理 www.megapartners.io

Megapartners is an affiliate program with licenced gambling and betting brands: megapari and megaslots. Our advantages: RS/Hybrid/ CPA, NNCO, 5% from sub-affiliates and Lifetime RevShare. If you have any questions, contact our support which is available 24/7, speaks more than 50 languages and appreciate every partner and player.

More brands are coming soon.

Megapartners是与博弈品牌Megapari和Megaslot合作的

代理商计划。我们的优势：RS/Hybrid/CPA、NNCO、5%的 子代理商与终身利润分成。如果您有任何问题，请联系我

们的支持人员，我们的支持人员会讲50多种语言，全天候

服务，并且感谢所有合作伙伴及玩家。

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THE HOME OF MORE Our popular games series like the Arthurian Legends and Rich Wilde, give players all the entertainment they love in a series of entertaining and eye-catching titles.

Give your players MORE of what they love, visit www.playngo.com and start the journey today.

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Yuri Titkov CEO & Founder 首席执行官和创始人 www.mr.fish

mr.fish is a martech holding, whose units provide performance-based, 360° marketing services to the clients’ businesses all over the world. mr.fish holding includes Digital Chain (DC) marketing agency, SEO agency Netcraft Global, CPM network Vadideo, CPA network Papa Karlo, and freelance copywriting website Copylancer.

mr.fish是一家营销技术控股公司，其旗下单位为世界各地的客户

企业提供基于绩效的360°营销服务。 mr.fish控股公司包括Digital

Chain（DC）营销机构、SEO机构Netcraft Global、CPM网络

Vadideo、CPA网络Papa Karlo，以及自由写手网站Copylancer。

Andrei Akimov COO 首席运营官 www.n1affiliates.com

N1 Partners is a fast-growing, highly-qualified team that prides itself on employing the latest technologies on the market. The team includes true professionals of a high caliber in a wide range of fields. Our Affiliation & Retention department has a unique VIP system, call center and is always developing and optimising its retention scheme.

N1 Partners是一个快速发展的高素质团队，以采用市场上 的最新技术为荣。 该团队包括在各个领域的真正的高素质 的专业人士。 我们的代理与保留部门有一个独特的VIP系

统、呼叫中心，并一直在发展和优化其留存计划。

Umberto Corridori SVP Sales EU, Digital Payments 数字支付部欧盟销售高级副总 www.nuvei.com

SafeCharge is now Nuvei! We are the payment technology partner of thriving brands. We provide the intelligence and technology businesses need to succeed locally and globally, through one integration — propelling them further, faster. Uniting payment consulting and payment technology, we help businesses remove payment barriers, optimise operating costs and increase acceptance rates both locally and globally.

SafeCharge现为Nuvei！我们是蓬勃发展品牌的支付技术

合作伙伴。 我们提供企业在当地和全球取得成功所需的情

报和技术，通过一次整合，推动他们走得更远、更快。 结合支 付咨询和支付技术，我们帮助企业消除支付障碍，优化运营

成本，提高本地和全球的接受率。

www.onlineips.net

We offer global and LatAm regional e-commerce solutions, as a registered Payment Service Provider in multiple regions via top tier banking relationships. We specialise in unique acquiring relationships, sophisticated strategies and custom gateway services.

我们提供全球和拉美地区的电子商务解决方案，作为一个

注册的支付服务提供商，在多个地区通过顶级的银行关系。 我们专注于独特的收单关系、精巧的战略和定制网关服务。

Anna Shvera Business Development 业务发展部 www.payment.center

Payment.Center has been registered as a payment service provider since 2013. Today our group of companies have financial licences in regions such as the EU, CIS, Asia. This allows us to cooperate with our clients transparently all over the world and provide high-quality levels of our services.

Payment.Center自2013年起注册为支付服务提供商。 如

今，我们的集团公司在欧盟、独联体、亚洲等地区拥有金融

牌照，这使我们能够与世界各地的客户进行透明的合作，并

提供高质量水平的服务。

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Rosen Metev VP Sales EMEA 欧洲、中东和非洲地区销售副总 www.paysafe.com

Paysafe is a leading specialised payments platform with over 20 years of online payment experience. It enables businesses and consumers to connect and transact across 70 payment types in over 40 currencies globally. It offers industry-leading payment processing, digital wallets (Skrill, NETELLER), eCash solutions (paysafecard, Paysafecash) and digital marketing (Income Access).

Paysafe是一个领先的专业支付平台，拥有超过20年的在

线支付经验。 它使企业和消费者能够在全球40多种货币的 70种支付类型中进行连接和交易。 它提供行业领先的支

付处理、数字钱包（Skrill、NETELLER）、电子现金解决方案

（paysafecard、Paysafecash）和数字营销（Income Access）。

Christine Hili Recruitment Lead 招聘负责人 www.pentasia.com

Pentasia is the global leader in iGaming staffing solutions. We have been dominant in the market since 2001 and have placed over 7,500 candidates across 6 continents. With offices in 5 countries, our unique international footprint enables us to match high-quality candidates with world class companies wherever they conduct business.

Pentasia是全球领先的iGaming员工解决方案供应商。 自

2001年以来，我们一直在市场上占据主导地位，并已在6大 洲安置了超过7500名人选。 我们在5个国家设有办事处，独

特的国际足迹使我们能够将高质量的人选与世界一流的公

司相匹配，无论他们在哪里开展业务。

Martina CEO 首席执行官 www.pu-partners.com

This is a real center of attraction for top webmasters who want to distribute traffic with maximum benefit. You cooperate with us on the best terms with high CR offers. A competent team is always ready to help you with analytics or promos.

对那些希望以最大利益分配流量的顶级网站管理员而言， 这是一个真正的吸引中心。 以最好的条件与我们合作，获

得高额的CR报价。 我们的能力团队随时准备为您提供分析

或促销服务。

Katja Norstrand Head of Affiliates 代理商负责人 www.poshfriends.com

PoshFriends is a HQ affiliate program working with trendy projects Casino-X, Joycasino and Championslots. They demonstrate great retention results and the maximum LTV due to motivating benefits, fast and powerful platform, instant payouts and a professional maintenance of high-rollers. Top geos include the Nordics, CIS countries, Japan, Eastern Europe.

PoshFriends是一个HQ代理商计划，与Casino-

X、Joycasino和Championslots等时尚项目合作。 他们展

示了巨大的保留结果和最大的生命周期价值，由于激励的 好处，快速和强大的平台，即时支付和专业的维护高收入

者。 顶尖地域包括北欧、独联体国家、日本、东欧。

www.pragmaticplay.com/en

Pragmatic Play is a premium content provider offering a multiproduct portfolio of innovative, regulated and mobile-focused gaming products. We strive to create the most engaging and evocative gaming experience across a range of products, including slots, live casino and bingo, all of which are available via a single API.

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Pragmatic Play是一家优质内容提供商，提供创新、受监管且

以移动为重点的博弈多产品组合。 我们努力在一系列产品中创 造最吸引人和最令人回味的博弈体验，包括老虎机、真人赌场

和宾果，所有这些产品都可以通过单一的API获得。

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Mark Woollard Business Development Director 业务发展总监 www.pragmatic.solutions

Owned by the same investment group as the ever-successful Pragmatic Play, Pragmatic Solutions is a fully API-based, mobile focused iGaming Platform Provider (PAM) for regulated markets. Our platform solution was developed for the right purpose, right from the start: to offer a best-in-class blend of speed, flexibility and scalability.

隶属与Pragmatic Play相同的投资集团，Pragmatic Solutions

是一家完全基于API、专注于移动的iGaming平台供应商（PAM） ，面向受监管市场。 从一开始，我们的平台解决方案就以正确的

目的开发：提供速度、灵活性和可扩展性的最佳融合。

Amit Klatchko Founder & Director 创始人兼总监 www.praxis.tech

Praxis, a leading global payment technology company based in Cyprus was designed to overcome high-risk processing challenges and help companies expand their operations globally through better orchestrated payments. Integrated with over 350 PSPs, Praxis is one of the most comprehensive, PCI DSS Level 1-compliant platforms on the market.

Praxis是一家位于塞浦路斯的全球领先的支付技术公司，

旨在克服高风险的处理挑战，并帮助公司通过更好的协调

支付来扩大其全球业务。 Praxis与350多家PSP集成，是市

场上最全面、符合PCI DSS 1级标准的平台之一。

Isacco Ceci CEO 首席执行官 www.quinel.com.mt

QUINEL is a leading independent and internationally accredited testing laboratory/inspection body in the field of gaming, serving the industry for more than 10 years with offices in Italy, Malta, UK, and Argentina, leveraging international ability. With worldwide recognised test reports, our ability and technical competencies are internationally guaranteed and accredited.

QUINEL是博弈领域领先的独立和国际认可的测试实验室/ 检查机构，在意大利、马耳他、英国和阿根廷设有办事处，利

用国际能力为产业服务超过10年。 凭借全球公认的测试报

告，我们的能力和技术能力在国际上得到了保证和认可。

Mila Veber Senior Affiliate Manager 高级代理商经理 www.royalpartners.club

Royal Partners is a promising and growing partner programme that allows you to earn money by attracting players to licenced online casino brands. Cooperation with Royal Partners guarantees an active income of up to 60% of the profits of large online casinos and individual conditions for regular partners.

Royal Partners是一个前景看好且不断发展的合作伙伴计

划，它允许您通过吸引玩家到授权的在线赌场品牌来赚钱。 与Royal Partners的合作保证了高达60%的大型在线娱乐

场利润的活跃收入，并为常规合作伙伴提供了个别条件。

Denis Fedorov Head of Sales 销售主管 www.royalpay.eu

Royal Pay is a system of electronic payments and it aggregates payment methods for online stores, as well as being a modern billing platform for small and medium-sized companies in Europe and Asia.

We provide high-tech flexible payment solutions to the companies running their business on the Internet being experienced with integration and payment settings.

皇家支付是一个电子支付系统，它汇集了在线商店的支付

方式，同时也是欧洲和亚洲的中小型公司的现代结算平台。 我们为在互联网上经营业务的公司提供高科技的灵活支付

解决方案，在整合和支付设置方面经验丰富。

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Improving driving behaviour through technology

www.aktuaris.com

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Robert Dowling CCO 首席商务官 www.singular.uk

Singular is an established brand with 10+ years of experience working with Tier 1 iGaming operators. The Singular Product Portfolio includes a comprehensive and flexible iGaming platform, sports betting platform with market leading features alongside a retail solution and a casino core with 7000+ casino games.

Singular是一个成熟的品牌，拥有10年以上与一线iGaming运

营商合作的经验。 Singular的產品組合包括一個全面而靈活的 iGaming平台、具有市場領先功能的體育投注平台、零售解決

方案和擁有7000多款赌場遊戲的赌场核心。

Jerry Land Vice President 副总裁 www.skillonnet.com

SkillOnNet provides white label casino and full turnkey services to top brands worldwide, with an incredible selection of over 2,500 third party games from the biggest casino software providers in the world.

Join the Success!

SkillOnNet为全球顶级品牌提供白标娱乐场和全套一站式

服务，并提供来自全球最大赌场软件提供商的超过2500款

第三方游戏的惊人选择。 加入成功的行列吧！

Vadim Potapenko Head of Sales 销售主管 www.slotegrator.pro

Slotegrator offers everything gambling operators need to launch and expand online casino and sportsbook projects. It offers many products, including turnkey and white label online casino and sportsbook platform development, game content, and payment systems integration. Slotegrator also provides legal consultancy and assistance for gambling licence acquisition and regulatory compliance.

Slotegrator提供博弈运营商推出和扩展在线赌场和体育

博弈项目所需的一切。 它提供多种产品，包括一站式和白

标在线赌场和体育博弈平台开发、游戏内容和支付系统集

成。 Slotegrator还提供法律咨询，并协助获取博弈牌照和

监管合规。

Luka Namoradze CMO 首席营销官 www.smartsoftgaming.com

SmartSoft Gaming is a certified software provider managed by a team with 20 years of experience in the online gaming industry.

The company offers a wide range of popular games, including slots, roulette, PvP card and board games, bingo, keno, scratch cards, minigames and their exclusive flagship game – JetX.

SmartSoft Gaming是一家经过认证的软件供应商，由一

个在在线博弈产业拥有20年经验的团队管理。 公司提供广 泛的流行游戏，包括老虎机、轮盘、PvP卡与棋牌游戏、宾

果、基诺、刮刮卡、小游戏和他们的独家旗舰游戏——JetX。

Boris Chaikin CEO 首席执行官 www.soft2bet.com

Soft2bet is pioneering the future of casino and sportsbook. Soft2bet acts as a B2B platform supplier with an extensive operator portfolio comprising 20+ innovative brands; delivering top quality, gamified casino and sports betting content from some of the industry’s most prominent suppliers. Its renowned offering entails 5,000+ casino games, 69 providers, and 4000 affiliates

Soft2bet是赌场和体育博弈的未来先锋。 Soft2bet是一家

B2B平台供应商，拥有由20多个创新品牌组成的广泛的运

营商组合，提供来自业界最著名供应商的高质量、游戏化的

赌场和体育投注内容。 其著名的产品包括5,000多种赌场游

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Ivan Montik Group CEO 集团首席执行官 www.softswiss.com

SoftSwiss is a widely acclaimed, multi-vertical iGaming software provider. It offers an ultra-powerful online casino platform, a game aggregator, white label solutions, proprietary games, a flexible affiliate marketing platform, sports betting platform and reliable crypto payment processing.

SoftSwiss是一家广受好评的多垂直iGaming软件供应商。

它提供了一个超强大的在线赌场平台、游戏聚合器、白标解 决方案、专有游戏、灵活的联盟营销平台、体育投注平台和

可靠的加密支付处理。

Harel Falk VP sales and business development 销售和业务发展副总 www.solitics.com

Solitics changes the way organisations communicate with their customers, enabling them to increase conversion, retention, and LTV. Solitics is a real time customer engagement and analytics platform that enables organisations to create personalised, automated customer experiences, without a long, expensive data integration project. To learn more, please visit solitics.com.

Solitics改变了组织与客户的沟通方式，使他们能够提高

转换率、留存率和长期价值。 Solitics是一个实时的客户参 与和分析平台，使企业能够创造个性化、自动化的客户体

验，而不需要一个漫长、昂贵的数据整合项目。 要了解更多

信息，请访问solitics.com。

Miroslav Dimitrov Manager 经理 www.spinthon.com

Spinthon is the official developer for Noble Gaming’s HTML5 Games.

The games run on their own platform and are also ready for integration for slot aggregators and other platforms. Spinthon is also a reseller for other Noble Gaming solutions like downloadable games, Windows instant apps, and Android native apps.

Spinthon是Noble Gaming的HTML5游戏的官方开发商。 这些游戏

在他们自己的平台上运行，也准备好为老虎机聚合器和其他平台进 行整合。 Spinthon也是其他Noble Gaming解决方案的经销商，如

可下载游戏、Windows即时应用程序和Android原生应用程序。

Radosław Barański Senior Affiliate Manager 高级代理商经理 www.stsaffiliates.com

The STS Gaming Group is a leading company in the gaming industry of the CEE region, providing betting services to over 1 million customers in Europe. The portfolio of the Group includes sportsbook, virtual sports, casino and live casino as well as a wide range of eSports betting.

STS博弈集团是中欧和东欧地区博弈业的龙头企业， 为欧洲100多万客户提供博弈服务。 集团的业务范围

包括体育博弈、虚拟体育、赌场和真人娱乐场以及广泛

的电子竞技投注。

David Mann CCO 首席商务官 www.swintt.com

Swintt is the rapidly growing game provider focused on delivering proven, specialist content to help operators grow in their chosen markets. Armed with a diverse slot portfolio, localised games popular in key markets, a top-quality live dealer product and powerful gamification tools, Swintt’s expanding range of products cater for player tastes, market trends and enable growth opportunities for online casino operators worldwide.

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Swintt是一家快速成长的游戏供应商，专注于提供经过验证的专

业内容，以帮助运营商在他们选择的市场中成长。 Swintt拥有多样 化的老虎机组合、在主要市场流行的本地化游戏、顶级的真人荷官 产品和强大的游戏化工具，其不断扩大的产品系列迎合了玩家的

口味和市场趋势，并为全球在线赌场运营商带来了增长机会。

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Radek Janíček CEO 首席执行官 www.tech4bet.com

Tech4Bet, a young Czech company based on experienced professionals, specialises in customer game development. The individual approach is important to us and we quickly respond to our business partners’ requirements. We focus on players and operators’ needs to develop successful tailor-made games for each market or online casino.

Tech4Bet是一家年轻的捷克公司，基于经验丰富的专业人

士，专门从事客户游戏开发。 个性化的方法对我们来说很重 要，我们迅速响应商业伙伴的要求。 我们专注于玩家和运营

商的需求，为每个市场或在线赌场开发成功的定制游戏。

Konstantin Katsev CMO & Co-founder 首席营销官和联合创始人 www.truelab.games

True Lab is an MGA-licensed iGaming provider emerging within the True Flip group of companies. True Lab offers titles with deeply unique gameplay and bonuses, put together with authentic top-quality visuals.

Packed with a comprehensive set of promo-tools, these HTML5 games are available throughout True Lab’s growing partner network.

True Lab是True Flip集团公司旗下的一家获得MGA授权的

iGaming供应商。 True Lab提供具有独特玩法和奖金的游戏，并 配有真实的顶级视觉效果。 这些HTML5游戏配备了一套全面的

促销工具，可在True Lab不断增长的合作伙伴网络中使用。

Rob Lemmen CCO 首席商务官 www.truevo.com

Truevo Payments is an EU-licensed acquirer and payments company based in Malta. As a principal member of Visa and Mastercard, Truevo provides gateway services, card acquiring, original credit transfers (OCTs) and virtual POS services to businesses across Europe. If you’re looking for a reliable and secure payments partner, visit www.truevo.com.

Truevo Payments是一家位于马耳他、或欧盟许可的收单

和支付公司。 作为Visa和Mastercard的主要成员，Truevo为 整个欧洲的企业提供网关服务、银行卡收单、原始信用转账

（OCT）和虚拟POS服务。 如果您正在寻找一个可靠和安全的

支付合作伙伴，请访问www.truevo.com。

Rio Broadfoot Gaming Vertical Director 博弈垂直领域总监 www.trustpayments.com

Trust Payments is a global unified payments group. Our global technology platform connects to 50+ banks to support multi-acquirer processing, as well as our own merchant acquiring solution in the EU, acquiring.com.

The group holds an Authorised Payment Institution (API) Licence from the UK FCA, Principal Memberships with Visa and Mastercard, as well as money transmission and gaming vendor licences in the US.

Trust Payments是一个全球统一的支付集团。 我们的全球技术 平台与50多家银行连接，以支持多收单机构的处理，以及我们

自己在欧盟的商户收单解决方案acquiring.com。 该集团拥有

英国FCA颁发的授权支付机构（API）牌照，Visa和万事达卡的主

要会员资格，以及美国的货币传输和博弈供应商牌照。

Sam Milton Sales Manager 销售经理 www.trustly.net

Trustly is a Swedish FinTech company that makes online banking payments fast, simple and secure. We offer instant deposits and withdrawals to players across 29 European countries and our latest product, Pay N Play®, streamlines the sign-up step so players can start playing games instantly while ensuring operators stay compliant.

Trustly是一家瑞典金融科技公司，使在线银行支付快速、

简单和安全。 我们为29个欧洲国家的玩家提供即时存款和

提款服务，我们的最新产品Pay N Play®简化了注册步骤，

使玩家可以立即开始玩游戏，同时确保运营商保持合规。

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Who’s Who 谁是谁 | SiGMA

Mario Ovcharov CEO 首席执行官 www.ultraplay.co

UltraPlay is a multi-awarded betting provider, founded in 2010, offering a turn-key iGaming platform to online operators worldwide. The company focuses on sports and eSports betting, live betting, whitelabel, online casino, and blockchain technology.

UltraPlay是一家多次获奖的投注供应商，成立于2010 年，为全球在线运营商提供一站式的iGaming平台。 该

公司专注于体育和电子竞技投注、直播投注、白标、在

线赌场和区块链技术。

Irina Skrynova Customer Success Head 客户成功主管 www.unlimint.com

Unlimint (formerly Cardpay) provides fast-growing innovative tech businesses with a constantly evolving business interface, made by innovators for innovators, and designed to make the financial world of tomorrow closer to businesses here and now. From London to Singapore we help local clients enter new markets, and global businesses explore new industries.

Unlimint（前身为Cardpay）成立于2009年，为快速成长的创新

科技企业提供不断发展的商业界面，由创新者制造、为创新者而 生，旨在让未来的金融世界更贴近此时此地的企业。 从伦敦到新 加坡，从旧金山到圣保罗，我们帮助本地客户进入新的市场，帮

助全球企业探索新的产业，达到新的里程碑。

Ali Atam CMO 首席营销官 www.videoslots.com

Founded in 2011, Videoslots is an innovative online casino which caters to over 5300 games from over 160 game providers. With rich gamification tools including Battle of Slots and dedicated customer service, Videoslots is a leader in providing safe and entertaining gaming experience.

Videoslots成立于2011年，是一家创新的在线赌场，提供来自 160多个游戏供应商的5,300多个游戏。 凭借丰富的游戏化工

具，包括Battle of Slots和专门的客户服务，Videoslots在提供

安全和娱乐的游戏体验方面是一个领导者。

James Scicluna Co-Managing Partner 共同管理合伙人 www.whpartners.eu

WH Partners is a Malta-based leading law firm with a business focus and expertise in gaming & gambling, blockchain, fintech, M&A, corporate finance and tax. The firm specialises in e-commerce, telecoms, data protection, intellectual property, software development as well as investment funds, fund management and fund administration and real estate.

WH Partners是一家总部位于马耳他的领先律师事务所，

其业务重点和专长是游戏与博弈、区块链、金融科技、并购、 公司财务和税务。 该公司专注于电子商务、电信、数据保护、 知识产权、软件开发以及投资基金、基金管理和基金管理

以及房地产。

Mike Shafro CEO 首席执行官 www.xpate.com

xpate prioritises simplicity, speed and user experience. The payments platform provides businesses with a single multi-fit solution uniting all of the desired methods of pay covering an extensive range of demands. This eliminates the headache of having to onboard and integrate multiple partners. The platform is centered around creating a simple and rewarding payment experience.

xpate将简单性、速度和用户体验放在首位。 该支付平台为

企业提供了一个单一的多功能解决方案，联合了所有需要

的支付方式，涵盖了广泛的需求。 这消除了必须加入和整合 多个合作伙伴的头痛问题。 该平台的核心是创造一个简单

而有价值的支付体验。

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MEDIA PARTNERS 5 Star iGaming Media delivers daily coverage and industry-leading news, articles, interviews, and business analysis for the interactive gaming industry. We have always been on the forefront when it comes to finding new ways to keep readers engaged. We listen and respond to our audience’s demands for more interactive digital media, and are constantly paving new avenues for brands to participate in these endeavors.

5 Star iGaming Media为互动博弈产业提供每日报道和产

业领先的新闻、文章、采访和商业分析。 我们一直走在前列， 当涉及到寻找新的方式来保持读者的参与。 我们倾听并回 应受众对更多互动数字媒体的需求，并不断为品牌参与这

些努力开辟新的途径。 5star.media

Alfaleads is a performance marketing agency. We help affiliates monetise any traffic and provide advertisers with high quality traffic. Our partners hold us in high esteem as the leaders in the iGaming and Dating verticals. We offer a unique solution based on our expertise and a combination of classic marketing technologies.

Alfaleads是一家综合性的代理营销机构。 我们帮助我们的代理商将

任何流量货币化，广告主可以期待高质量的流量和全面的营销策略。

我们的合作伙伴对我们有很高的评价，认为我们是iGaming和交友垂 直领域流量和质量领先的机构。 我们提供了一个独特的解决方案，以

经典的营销技术为基础，加上我们在该领域的专业知识的结合。 alfaleads.net/en/

Asia Gaming Brief is a market intelligence, events, and networking company focused on Asia’s rapidly expanding gaming industry.

Our network of contacts across the land-based and online gaming industries means we have our finger on the pulse of all things gaming, from the latest trends and products through to changes in regulation and emerging jurisdictions.

Asia Gaming Brief是一家专注于亚洲快速发展的博弈业

的市场情报、活动和网络公司。 我们在实体与在线博弈业的 联系网络意味着我们对博弈业的所有事情，从最新的趋势

和产品到监管和新兴司法管辖区的变化都了如指掌。 agbrief.com

AskGamblers, an award-winning casino affiliate website, providing the most trusted online casino, slot, and bonus reviews. It also features real player opinions and ratings highly valued by the iGaming community. Thanks to its unique Casino Complaint Service, over $30 million has been turned to players thus far. Our motto is: “Get the truth. Then play.”

AskGamblers是一家屡获殊荣的赌场代理网站，提供最值

得信赖的在线赌场、老虎机和奖金评论。 它还提供真实玩家 的意见和评级，受到iGaming社区的高度重视。 由于其独特

的娱乐场投诉服务，迄今为止，已经有超过3000万美元的

资金转给了玩家。 我们的座右铭是 “了解真相，然后再玩。 ” askgamblers.com

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Best Bitcoin Casino is the premier online hub for reviews, news, and updates, with a solid reputation in the crypto, fiat money, and blockchain gaming sectors since 2013. With more than five years in the business, the company delivers high-quality and relevant content about online casinos, dApps, games, bonuses, and iGaming events.

Media Partners 媒体伙伴 | SiGMA

Best Bitcoin Casino是评论、新闻和更新的首要在线中心，

自2013年以来，在加密货币、法币和区块链博弈领域拥有坚 实的声誉。 凭借五年多的业务经验，该公司提供有关在线赌

场、dApp、游戏、奖金和iGaming活动的高质量和相关内容。 bestbitcoincasino.com

CalvinAyre.com is the most visited and trusted gambling industry news site. Since 2010, we’ve been covering the global gambling industry across six continents. Our readers are a unique mix of gambling industry professionals, gamblers and mainstream media looking to get the inside scoop on this fast-moving industry.

CalvinAyre.com是访问量最大、最值得信赖的博弈产业新

闻网站。 自2010年以来，我们一直在报道全球六大洲的博弈 产业。 博弈业专业人士、玩家和主流媒体形成我们的独特的

读者组合，他们希望了解这个快速发展的产业的内部消息。 calvinayre.com

CASINO LIFE & BUSINESS MAGAZINE is a bridge between the casino world and the audience. The monthly magazine is the oldest promotor of gambling in Central and Eastern Europe with sections dedicated to land-based and online gaming, events from all over the world, latest technologies and trends on regulated markets from the region.

CASINO LIFE & BUSINESS MAGAZINE是赌场世界与观众

之间的桥梁。 这本月刊是中东欧历史最悠久的博弈业推广 者，设有实体和在线博弈、世界各地的活动、最新技术和该

地区受监管市场的趋势等栏目。 casino-magazine.ro

Cassiopeia Services Ltd. is a new generation PR and Communication agency working with international private & listed companies across various fields. The company’s passion for technology puts innovation at the core of Cassiopeia’s strategy, which is driven by digital communication, social empowerment and brand strength through multiple channels.

Cassiopeia Services Ltd.是一家新一代的公关和传播机

构，与国际私人和上市公司在不同领域合作。 公司对技术的

热情使创新成为Cassiopeia战略的核心，其战略的驱动力

是通过多种渠道进行数字传播、社会赋能和品牌力量。 cassiopeia.agency

#3F4A4E

Digital Gaming is a 100% digital group with extensive knowledge in the gaming and entertainment industry, reporting the latest news through relevant content #iGaming. We provide digital services and viable growth, managing to quickly scale and position ourselves as the Peruvian and South American news portal among other digital solutions.

#8AC841

Digital Gaming是一个100%的数字化集团，在博弈和娱乐产

业拥有丰富的知识，通过相关内容报道最新的新闻#iGaming。 我们提供数字服务和可行的增长，管理迅速扩大规模，并将自

己定位为秘鲁和南美新闻门户网站，以及其他数字解决方案。 www.digitalgamingpe.com 157

SiGMA | Media Partners 媒体伙伴

Since 2000, elRecreativo.com has been a byword for online gaming information in the Spanish and Latin American markets. Besides industry news, in elRecreativo.com you can find information about companies, international and national events, poker tournaments, the most interesting gaming weblinks, an archive with more than 50,000 news published along the years and a daily digital newsletter.

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自2000年以来，elRecreativo.com一直是西班牙和拉丁美

洲市场在线博弈信息的代名词。 除了产业新闻外，您还可以

在elRecreativo.com找到公司信息、国际和国内活动、扑克

锦标赛、最有趣的博弈网站链接、超过50,000条新闻的档

案以及每日数字新闻。 elrecreativo.com

The E-PLAY Gambling Portal is the best source of information in the entertainment and gambling market in Eastern Europe and Africa. We have 20 years of presence in the market, supported by the experience of our team of specialists as well as cooperation with partners from around the world.

E-PLAY Gambling Portal是东欧和非洲娱乐与博弈市场的 最佳信息来源。 我们在市场上有20年的经验，并由我们专

家团队的经验以及与世界各地的合作伙伴的合作支持。

e-playonline.com

Focus Gaming News is a media group that produces a daily digital newspaper aimed at international gaming executives. This communication tool is monthly visited by more than 100,000 readers and delivers up-to-date news from the gaming and iGaming business industry. Our newsletter is received by more than 20,000 subscribers.

Focus Gaming News是一家媒体集团，每天制作一份针

对国际博弈业主管的数字报纸。 该通讯工具每月有超过

100,000名读者访问，提供博弈和iGaming商业产业的最新

新闻。 我们的通讯有超过20,000名订阅者。 focusgn.com

FortuneZ.com is a global digital media publication covering Markets, iGaming, Sports Betting, eSports, Blockchain and Cryptocurrency news. Founded in the year 2000, FORTUNEZ has over a million followers in total across Facebook, Twitter, Instagram and LinkedIn, a testament of recognition by the industry’s professionals, aficionados, and enthusiasts alike.

FortuneZ.com是一家全球性的数字媒体刊物，内容涵盖

市场、iGaming、体育投注、电子竞技、区块链和加密货币新

闻。 FORTUNEZ成立于2000年，在脸书、推特、Instagram和

LinkedIn上总共有超过一百万的追随者，这证明了产业的专

业人士、业余爱好者和产业迷的认可。 fortunez.com

Gamblers Post is a dedicated news and networking portal in the online gaming industry which features news, reviews, opinions, interviews, contacts and much more. We help operators get in touch with affiliates and inform our users about the latest news in the gambling world.

Gamblers Post是一个专门的在线博弈产业新闻和网络门

户，其中包括新闻、评论、意见、采访、联系人等更多信息。 我 们帮助运营商与代理商取得联系，并向我们的用户提供有

关博弈世界的最新消息。

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Gambling Insider is a must-read bi-monthly publication for the global gaming industry. Covering key issues affecting the online and landbased sectors in each region, the magazine entertains as well as informs the world’s leading operators, suppliers, affiliates, legal experts and regulators with agenda-setting news, in-depth analysis and crucial data.

Media Partners 媒体伙伴 | SiGMA

Gambling Insider是全球博弈业必读的双月刊。 该杂志涵

盖了影响各地区在线和实体部门的关键问题，通过议程设 置的新闻、深入分析和关键数据，为全球领先的运营商、供

应商、代理商、法律专家和监管机构提供娱乐和信息。 gamblinginsider.com

Gaming International Online was launched in early 2019 having originally been a section within Casino International dedicated to iGaming. GIO magazine enjoys a monthly distribution as a stand-alone digital publication to 11,500 iGaming professionals and delivers a weekly newsletter to a similar subscription base. This appears in print as a monthly section within Casino International.

Gaming International Online在2019年初推出，原为《Casino International》内的一个栏目，专注于iGaming。 GIO杂志每

月以独立数字出版物的形式向11,500名iGaming专业人士发

行，还向类似的订阅者提供每周通讯，并以印刷品的形式出现在

《Casino International》内的每月栏目中。 gaminginternational.online

Gbc.ng (www.gbc.ng) is a leading B2B gaming digital news portal set up to inform and educate gaming professionals in Africa on the latest trends in gaming. With over 9,500 top gaming executives and professionals reading the portal, it’s definitely the most authoritative site in Africa.

Gbc.ng Gbc.ng是一家领先的B2B博弈数字新闻门户网

站，旨在为非洲的博弈专业人士提供最新的博弈趋势信息

和教育。 有超过9500名顶级博弈高管和专业人士阅读该门

户网站，绝对是非洲最权威的网站。 gbc.ng

Gioconews is a gaming network sharing a monthly review distributed internationally. The magazine is in two languages: Italian and English. The website also has an online daily paper (www.gioconews.it) and two other specific online daily news sections dedicated to Poker and Casino.

Gioconews是一个在国际上发行的博弈网络分享月评。 该

杂志有两种语言：意大利语和英语。 网站还有一个在线日报

（www.gioconews.it）和另外两个专门针对扑克和赌场的

特定在线日报新闻栏目。 gioconews.it

GAMING & MEDIA

G&M News multiplatform represents an evolution in top quality B2B and B2C content creation. From Latin America to the world, based on a strong team of experts of the land-based and iGaming sectors, the company documents and promotes innovation, leadership, business, information and style, with a unique, academic approach to the global gaming industry.

G&M News多平台代表了高质量B2B和B2C内容创作的演

变。 从拉美到全球，基于强大的实体和iGaming领域的专家 团队，以独特的、学术的方式记录和推广全球博弈业的创

新、领导力、商业、信息和风格。 g-mnews.com 159

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GTH has been the go-to unified localisations provider for the iGaming industry for over a decade. During its ten-year plus journey, GTH has empowered a multitude of brands. Using real-life linguists who know the iGaming industry is a huge plus for GTH. Check out how GTH can boost your brand by contacting their sales team.

十多年来，GTH一直是iGaming产业的统一本地化供应商。 在

其十多年的发展历程中，GTH已经为众多品牌提供了服务。 对

GTH来说，使用熟悉iGaming产业的真实语言专家是一个巨大

的优势。 请联系他们的销售团队，看看GTH如何提升你的品牌。 gthtranslation.com

IBET DIRECTORY是iGaming产业的第一在线目录。 我们汇

IBET DIRECTORY is the number one online directory for the iGaming industry. We bring together iGaming suppliers, operators, affiliates, games, products, events and news. Combining our coverage of everything iGaming, IBET DIRECTORY has quickly become the key point of reference for many professionals within the betting industry.

集了iGaming供应商、运营商、代理商、游戏、产品、活动和

新闻。 结合我们对iGaming的全面报道，IBET DIRECTORY

已迅速成为博弈产业内许多专业人士的关键参考点。

ibetdirectory.com

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CONFERENCES There are endless opportunities for cross-pollination between these four conferences. All eyes are on Europe for the Malta Week between the 15-19 November.

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IGaming Brazil is a betting news portal that covers the main categories of online and offline games in Brazil and worldwide. Present in the main events of the sector, it has become indispensable for those who want to be well informed about the most relevant issues in the industry, becoming one of the most respected and prestigious portals in the world.

Media Partners 媒体伙伴 | SiGMA

IGaming Brazil是一个博弈新闻门户网站，涵盖了巴西和

全球主要类别的在线和离线游戏。 在该产业的主要活动中 亮相，其已成为想要了解该产业最切要问题者所不可缺少

的，成为世界上最受尊敬和最有声望的门户网站之一。 igamingbrazil.com

We are an association of leading iGaming companies based in Malta and operating in the European & international markets. Our mission is to give the industry a common voice and to drive positive change in the environments we operate in.

iGEN是由总部设在马耳他、在欧洲和国际市场上运营的领

先iGaming公司组成的协会。 我们的使命是为产业提供一

个共同的声音，并推动我们经营环境的积极变化。

igenorg.eu

Published bi-monthly, iNTERGAMINGi magazine reaches thousands of online gaming executives around the globe. Each issue is full of industry news, analytical features, interviews with industry leaders and product updates. It regularly includes regulatory updates and jurisdictional supplements. Each issue contains sections dedicated to the sports betting, casino gaming and affiliate sectors.

iNTERGAMINGi杂志每两个月出版一次，涵盖全球成千上万的在 线博弈管理人员。 每期杂志都有大量的产业新闻、分析专题、产 业领袖访谈和产品更新。 它定期包括监管更新和管辖范围的补

充。 每期杂志都有专门针对体育投注、赌场博弈和代理商的栏目。 intergameonline.com

Jamma is the name of Italy’s leading gaming & gambling newspaper and online magazine portal. It is chosen by some of the most vital companies and online users who want to stay informed. Jamma is providing users the latest gaming technical services and forums, with legislative, financial and commercial news every day.

Jamma 是意大利领先的游戏和博弈报纸以及在线杂志，

是所有希望保持随时信息更新、最重要公司以及在线用户

的选择。 Jamma为用户提供最新的博弈技术服务和论坛，

每天都有立法、金融和商业新闻。 jamma-europe.eu

Malta Business was born to inform readers about the Maltese economic system and the many opportunities for project development that the island offers. We believe it is appropriate to make the economic and social news about Malta accessible, in the belief that companies look further into the Mediterranean as a reference for their growth.

Malta Business的诞生是为了让读者了解马耳他的经济体 系，以及岛上提供的众多项目发展机会。 我们认为，让人们 了解有关马耳他的经济和社会新闻是合适的，相信企业会

把目光进一步投向地中海，作为发展的参考。 maltabusiness.it 161

SiGMA | Media Partners 媒体伙伴

PressGiochi is a digital daily newspaper dedicated to the Italian gambling industry. All the elements of the industry such as: newslot, Vlt, casinos, poker, betting, bingo, lotteries, on- or off-line are presented in editorial content, articles and interviews. In PressGiochi. it you can find information about companies as well as national and international events.

ISSUE 14 SPRING / SUMMER 2021 第14期 春季/夏季2021

PressGiochi是一家致力于意大利博弈产业的数字日报，业界的

所有元素都在里面。 新型老虎机、Vlt、赌场、扑克、投注、宾果、彩

票、在线或离线编辑内容、文章和采访等。 在PressGiochi.it，您

可以找到关于公司、国际和国内活动的信息。

pressgiochi.it

SoloAzar is a digital newspaper specialising in the gaming industry.

For 16 years, more than 16,500 subscribers have received vital news from the sector through the newsletter in its two versions - Latin American and International. Readers can also find coverage of the most important events.

SoloAzar是一家专门针对博弈业的数字报纸。 16年来， 超过16,500名订户通过拉丁美洲和国际两个版本的时

事通讯获得了该产业的重要新闻。 读者还可以找到最重

要的活动报道。

soloazar.com/en/home

The Betting Coach is a world leader in the creation of sports blogs for betting providers, link building and strategic marketing for its partners. It is dynamic and acts as a reference point for millions of users. It collaborates with the best betting companies and publishing groups and is partnered up with the greatest and most popular iGaming event organisers.

为博弈供应商创建体育博客、为合作伙伴建立链接以及战略营

销方面，The Betting Coach处于世界领先地位。 它是动态的，是

数百万用户的参考点。 它与最好的博弈公司和出版集团合作，并

与最大和最受欢迎的iGaming活动组织者合作。

topcasinosolutions.com

This Week in Gambling has produced news videos for the gaming industry every week for six years, reporting and commenting on both land-based and online gambling. We also conduct interviews with industry leaders and professionals, as well as create game review videos for slot machines, table games, casino skill games and web based slots!

六年来，This Week in Gambling每周都会制作博弈产业

的新闻视频，对实体和在线博弈进行报道和评论。 我们还对

产业领袖和专业人士进行采访，并制作老虎机、赌桌游戏、 赌场技巧游戏和网络老虎机的游戏评测视频！

thisweekingambling.com

Top Casino Solutions (TCS) is your one-stop online portal for online casino software platform reviews, tips and B2B industry news. We provide objective and reliable information about today’s best white label, turnkey and self-service solutions to the iGaming industry’s upcoming and existing online casino operators.

Top Casino Solutions（TCS）是您的一站式在线门户，为

您提供在线赌场软件平台评论、技巧和B2B产业新闻。 我们

为iGaming产业新兴与现有的在线赌场运营商提供当前最

好的白标、一站式与自助服务解决方案的客观可靠信息。

topcasinosolutions.com 162

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