SiGMA Issue 16

16 AUTUMN / WINTER 2021 2021年 秋/冬刊

History and Heritage 历史与遗产 p. 30

Streamlining Excellence

精益求精 p. 102

Let Us Entertain You 让我们为您提供娱乐 p. 56

WORLD’S GAMING FESTIVAL

世界博弈节

INTRODUCTION 引言

EDITOR'S NOTE Live events are back with renewed energy - and the sheer, unadulterated joy is palpable. Our gallery pages for this issue are packed with networking events, basking in what has turned out to be nothing short of a global road trip across Europe and the US. In a first for SiGMA Group, this magazine will also be distributed at Malta Week - a four-vertical event that brings together key complimentary brands, such as emerging tech, marketing affiliation, and gaming. It is for this reason that SiGMA magazine now also carries content geared towards our AGS and AIBC brands.

That isn’t to say though, that we’ve abandoned the virtual. The last few years have taught us the value of the digital world, showing us the potential to reach untapped audiences and markets. In light of this, we’re excited to have launched our first interactive magazine, which allows for exciting new features, such as videos, and bonus content opening up avenues for content creation to a whole new level.

This is normally the point I ladle out thanks. Writing this editorial however, is bittersweet for me, because my thanks are tinged with goodbyes. This will be the last edition for our Creative Director Jessica and photographer Aleksey.

It’s hard to imagine an issue without them, their creativity and passion stamped so distinctively across each page that they have become an integral part of the SiGMA Group brand. Indeed, Aleksey’s expressive, intimate portraits have left lasting impressions of the people behind his lens and will undoubtedly continue to set the benchmark for future issues to come.

Aesthetics aside, they have also been an integral part of my personal experience as editor. This has been a journey worth taking, and an experience that has been all the better for their companionship. I am especially grateful to Jessica, her support has been invaluable, and I can say without reservation, that her design has been crucial to the success these issues have found amongst the industry.

I wish them both tremendous happiness in whichever new path they choose to tread.

On that note, our next issue will see its subjects through new eyes those of Robert Cuschieri - a fitting start to 2022, a year filled with fresh beginnings and a new outlook.

编者注

现场活动以新的活力回归了——可想而知，我们有多纯粹、

不加掩饰的喜悦。 我们这一期的图集页面被各种网络活动花 絮塞满，这简直是一场跨越欧洲和美国的全球公路旅行。 作为SIGMA集团的首创，这本杂志还将在马耳他周上发

行——这是一个汇集了新兴科技、 营销联盟和博弈等主要互

补性品牌、 集结四大垂直市场的活动。 正因如此，SIGMA杂志 现在也载有面向我们的AGS和AIBC品牌的内容。

但这并不表示我们已经放弃了虚拟领域。 过去几年让我们认 识到了数字世界的价值，让我们看到了接触未开发受众和市 场的潜力。 有鉴于此，我们很高兴地推出了我们的第一本互 动杂志，该杂志可以让我们得以提供令人兴奋的新功能，如 视频和奖励内容——为内容创作开辟了一个全新的水平。

这里通常是我大大致谢之处。 然而，这期编者注对我而言苦 乐参半，因为我的感谢染上了道别的感伤。 这期将是我们

的创意总监JESSICA以及摄影师ALEKSEY参与的最后一期 杂志。

很难想像没有他们参与的杂志会是什么样，他们的创造力 与热忱如此鲜明地烙印在每一页，已然成为SIGMA集团品 牌的一部份。 ALEKSEY富有表现力、 熟稔的人像捕捉，诚然

为镜头后面的人留下了永久的印象，并将继续为未来的杂 志定下基准。

在美学之外，他们同时组成了我个人作为一位编辑的整个

体验。 这趟旅程十分值得走一遭，他们的陪伴也让这个历程

变得更加美好。 我特别感谢JESSICA，她的支持是无价的，我

可以毫无保留地说，她的设计对于这些期刊在业界的成功而 言是至关重要的。

我祝愿他们无论未来选择踏上什么道路，都能够充满喜悦 地前行。

未来，我们的下一期将通过新的灵魂之窗——ROBERT

CUSCHIERI的眼睛——来观看主体，这对充满了新开端与新 前景的2022年而言，将是个合适的开始。

Hand delivered to various expos worldwide, executive lounges, embassies and government institutions. The magazine is also delivered by post to leading gaming and related companies worldwide.

For information regarding promotion and advertising kindly call (+356) 2700 2836 / 2133 6670 or email pr@sigma.world 亲自送到世界各地的各大博览会、行政贵宾厅、马耳他大使馆和政府机构。 该杂志还通

过邮寄方式，送达全球10,000家领先的博弈与相关公司。 有关推广和广告的信息，敬请 致电(+356) 2700 2836 / 2133 6670 或发送电子邮件至 pr@sigma.world。

www.sigma.world

SiGMA is published by S.G. Worldwide Media Company Ltd, Pindou 4, 2409 Egkomi, Nicosia, Cyprus.

SiGMA由S.G. Worldwide Media

Company Ltd出版，地址为Pindou 4,

2409 Egkomi, Nicosia, Cyprus。

AUTUMN / WINTER 2021

3

Pioneering Unique and Engaging Wagering Experiences for the Esports Industry

NASDAQ: EBET

OUR PRODUCTS:

LAS VEGAS

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DUBLIN

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www.esportstechnologies.com 4

ISSUE 16

ENJOY THE ISSUE! 请欣赏本期内容!

Editor 编辑 Katy Micallef

Creative Director 创意总监 Jessica Camilleri Photography 摄影 Steve Gregson & Aleksey Leonov Graphic Designer 图形设计师 Lea Markiewicz Contributors 撰稿人 Maria Debrincat, Ramona Depares, Jeremy Micallef & Laura Schembri Sales 销售团队 Marco Ahlgren, Renee Micallef Decesare, Ana Maria Duarte Delgado, Zakaria El Maaroufi, Nicole Fields, Ayoub Hamdi, Max Jones, Elisa Martinotti, Marie Reyjal & Lorraine Sammut Translators 翻译 Amandine Iseux, Jordi Cabrera Portolés, Catherine Peishan Hsu & Ihor Ziomkovsky

Aleksey Katy

Jess

AUTUMN / WINTER 2021

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CONTENTS 18

INTO THE STRATASPHERE 深入STRATASPHERE

目录

Hussein Chahine on how they have reimagined their game development platform.

Hussein Chahine分享他们如何重新想象自家的游戏开发平台。

30

HISTORY AND HERITAGE 历史与遗产

A staple of the West End, the Hippodrome boasts an illustrious heritage. Simon Thomas explains. 作为西区的主力军，Hippodrome剧院拥有辉煌的遗产。 Simon Thomas为我们介绍。

30

18

44

38

56

THE LAW OF CONNECTIVITY 连接性法则

The Minister for Gozo on overcoming challenges through increased connectivity. 戈佐岛部长关于通过增加连接性来克服挑战。

44

GOOD, BETTER, BEST: SEEKING EXCELLENCE 好，更好，最好：追求卓越 Game Lounge’s managing director on finding success in her role.

Game Lounge执行董事分享在她的职位上寻找成功。

All rights reserved. Reproduction in whole or in part is strictly prohibited without prior consent in writing. Opinions expressed in SiGMA are not necessarily those of the editor or publisher. All reasonable care is taken to ensure truth and accuracy, but the editor and publishers cannot be held responsible for errors or omissions in articles, advertising, photographs or illustrations. 保留所有权利。 未经事先书面同意，严禁全部或部分复制SiGMAgazine的内容。 SiGMAgazine中的内容仅代表作者的个人观点，与编辑者和出版方无关。 我们会采取一切合理措 施确保内容的真实性和准确性，但对于文章、广告、照片或插图中出现的错误或遗漏，编辑者和出版方不承担任何责任。

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ISSUE 16

56

EVOPLAY: LET US ENTERTAIN YOU 让我们为您提供娱乐

This issue’s cover story looks at how being entertainment-driven is central to brand values. 本期的封面故事探讨了娱乐驱动如何作为品牌价值的中心。

84

COMPANY CULTURE - KEY TO BUSINESS SUCCESS 公司文化——业务成功的关键 Darko Gacov examines the key pillars to success: innovation and flexibility.

Darko Gacov检验了成功的关键支柱：创新和灵活性。

98

CONNECTING COMMUNITIES 连结社区

AGS Startup Pitch winners Hayi discuss their vision for a digitised neighbourhood experience.

AGS创业大赛优胜者Hayi讨论他们对数字化社区体验的愿景。

102

102

130

STREAMLINING EXCELLENCE 精益求精 SiGMA Magazine looks at Advidi’s data-driven success.

SiGMA杂志对Advidi数据驱动的成功进行了探讨。

110

THE CHANGING DEMANDS OF AFFILIATE MARKETING 联盟营销的需求变化

Jeannine Crooks explores the technical ecommerce solutions driving the industry forward.

Jeannine Crooks探讨了推动产业发展的技术性电子商务解决方案。

130

CRACKING THE SOCIAL CODE 破解社交密码

What does it take to achieve social media synergy within the iGaming industry?

在iGaming产业中达成社交媒体的协同效应需要什么条件？

68 GALLERY 图库

88 AGS SPECIAL FEATURE 代理大满贯专题报道

135 WHO’S WHO 谁是谁

AUTUMN / WINTER 2021

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THE WORLD'S GAMING FESTIVAL 世界博弈节

T

his year we’re taking our annual November show in Malta to the next level, pulling out all the stops for what promises to be the mother of all conferences - and what better way to close off the year than by holding a week-long festival to celebrate the growth of our four verticals.

And what a year it’s been! Our events calendar has been its busiest yet, with nothing less than eleven iGathering networking evenings, including a special event to celebrate women in gaming, held across Europe and the US. The alignment of our super-shows this year are designed to allow investors to leverage the significant crossover potential for multi-faceted deals and to double down on opportunities to connect with some of the leading affiliates, policy makers and thought leaders in the industry.

今年，我们将在马耳他举行的年度11月展会提升到一个 新的水平，为这个有望成为所有会议之极致的展会做足

了准备——举办为期一周的庆典来欢祝我们四大垂直领 域的发展，还有什么更好的方式来结束这一年呢？

多么惊人的一年！我们拥有迄今最繁忙的活动日程表，

在欧洲和美国举行了超过11场IGATHERING交流晚会， 其中包括一场为博弈业女性庆祝的特别活动。

Malta Week is your chance to tap into the synergy between the emerging tech, digital marketing and gaming sectors, the rocket fuel for diverging verticals to learn from each other, and most importantly do more business with each other. If we want a truly global industry - this is the way forward.

今年，我们调整了旗下各场超级展会，使投资者得以利

We’ve also focussed our energies on building a strong platform for up-and-coming startups to make their mark in the business world - by connecting them to the right people during our events and by supporting their work through a lucrative investment package.

马耳他周是您利用新兴科技、数字营销和博弈行业之间

In the same vein, the AGS Advisory Group has brought together a team of leading advisors and innovators, creating a strong network committed to the successful growth of the Affiliate Grand Slam Summit. This Malta Week expo, which successfully launched earlier this year in Dubai, is on its way to becoming the world’s top destination for affiliate marketers and ecommerce entrepreneurs.

我们还把精力集中在为新兴的初创企业建立一个强大

用重要的交叉潜力进行多面向的交易，并加倍利用与 业内一些领先代理商、政策制定者和思想领袖建立联 系的机会。

协同作用的机会，是多样垂直产业相互学习的燃料，最 重要的，其将为彼此带来更多业务来往。 如果我们想要 一个真正的全球产业——这就是前进的方向。

的平台，让他们在商业世界中大展拳脚——通过在我们

的活动中把他们与合适的人联系起来，也提供丰厚的投 资方案支持他们的工作。

同样，AGS咨询小组汇集了一支由领先的顾问和创新者 组成的团队，创建了一个强大的网络，致力于代理大满 贯峰会的成功发展。 今年稍早，我们在迪拜成功举办了

展会，而马耳他周博览会正往成为联盟营销商和电子商 务企业家的世界顶级目的地前进。

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ISSUE 16

INTRODUCTION 引言

“ MALTA WEEK IS YOUR CHANCE TO TAP INTO THE SYNERGY BETWEEN THE EMERGING TECH, DIGITAL MARKETING AND GAMING SECTORS ”

Eman Pulis, Founder, SiGMA Group

AUTUMN / WINTER 2021

9

EXT N P U

KENYA

1-4 MARCH 2022

CIS DUBAI

UKRAINE

TORONTO

MALTA

MARCH 2022

JULY 2022

JUNE 2022

NOV 2022

JOIN US IN 2022 www.SiGMA.world

STARTUP Over 100 startups will be selected to showcase their products and initiatives throughout SiGMA-AGS events. Each startup will have a small booth at SiGMA-AGS events surrounded by top investors and mentors. However, only the judges' top ten make it to the Pitch during the final leg of the Summit.

Participants can increase their

chance of being one of the top 100 by providing a 3-minute videointroduction upon participation!

SiGMA-AGS events is not just a onetime-event, but a holistic platform bringing investors and startups together under one roof, forging connections, and building longlasting relationships.

STARTUP VILLAGE PARTICIPANTS RECEIVE: 初创企业村参加者将获得：

Brand Visibility: Free 1x1 booth including cost of printing and furniture. 品牌曝光：免费的1X1M的展位，包括印刷和家桌椅等家具费用。

Premium Networking: Invitation to premium networking events during SiGMA-AGS. 顶级网络：受邀参加SiGMA-AGS展会期间的顶级网络交流活动。

Live Presentation: Startup Pitch presentation for ten finalists and meeting with investors on stage. 现场报告：十位最终入围者将在初创企业擂台上进行报告，并在舞台上与投资者见面。 PR and Media: PR opportunities through SiGMA-AGS's wide array of media. 公关与媒体：通过SiGMA/AGS各式各样的媒体渠道进行公关的机会。

Consultancy and leads: Free consultancy and potential leads from leading industry veterans. 咨询与潜在客户：领先的业界资深人士为您提供免费咨询并带来潜在客户。

Building relationships: Personal connections to potential customers and investors. 建立关系：与潜在客户和投资者建立个人联系。

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ISSUE 16

PITCH 擂台

超过100家初创企业将获选在整场活动中展示他 们的产品和计划。 每家初创公司都将在SiGMA-

AGS上拥有一个小展位，周围环绕顶级投资人和

导师。 然而，只有评审的前十名才能进入峰会最后

一站的擂台。 参与队伍可以提供一支3分钟的视频 介绍，增加跻身前100名的机会！

SiGMA-AGS并非仅仅是一次性的活动，而是将投 资人和创业公司聚集在一起、形成联系并建立长 期关系的整体平台。

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" PLAYERS DO WANT AN EXTRA LEVEL OF EXCITEMENT, ESPECIALLY IF THEY HAVE BEEN PLAYING A PARTICULAR GAME FOR A LONG TIME. WHAT WE DO IS OFFER SOME ADDED VALUE ON TOP "

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ISSUE 16

Q&A 问答

Forward Paying it

RENDRE LA PAREILLE

FROM GIVING PLAYERS ADDED VALUE VIA GAMIFICATION TO PAYING IT FORWARD, DAVID MANN, CCO AT SWINTT, SHARES INSIGHTS IN THIS INTERVIEW BY RAMONA DEPARES.

" LES JOUEURS VEULENT DE LA NOUVEAUTÉ, SURTOUT S'ILS JOUENT À UN JEU DEPUIS LONGTEMPS. CE QUE NOUS FAISONS, C'EST OFFRIR UNE VALEUR AJOUTÉE "

DAVID MANN, CCO CHEZ SWINTT, PARTAGE SES IDÉES DANS CETTE INTERVIEW DE RAMONA DEPARES, ÉVOQUANT LA VALEUR AJOUTÉE QU’IL OFFRE AUX JOUEURS.

AUTUMN / WINTER 2021

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I

t is arguably difficult to find an industry that attracts more flak and criticism than that of online gambling, and the rigorous regulatory systems that are in place for individual and collective markets are a reflection of this reality.

When I meet David Mann, Chief Commercial Officer of Swintt, for an Executive Series interview I decide to play devil’s advocate, bringing up the issue almost immediately. And I throw in a second observation for good measure, adding that this is probably even more true for game providers, whose job it is to create colourful and immersive experiences with visuals that wouldn’t look out of place on a universal big screen. As a C-Level player (if you’ll forgive the pun) on the field, does he feel that the industry has a responsibility in this respect?

My question leaves David totally unfazed. He nods, and immediately reminds me that not only is the industry highly-regulated, but the entire process is designed so as to immediately halt any possibility of underage gambling.

“Yes, of course, I do feel responsible.

This is why we make sure to do everything to render the whole process safe and responsible. The last thing that the industry wants is for any harm to come to any players, or to be seen as ‘attractive’ by anyone who is underage. We value a transparent industry that protects our players,” he tells me bluntly.

He adds that Swintt places strong importance on the CSR aspect. In actual fact, my cyber-stalker antenna have already revealed this even before I started chatting to David - the company’s SwinttPlay-It-Back initiative

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ISSUE 16

" WE VALUE A TRANSPARENT INDUSTRY THAT PROTECTS OUR PLAYERS " appears to have made quite some noise on the industry, offering players the chance of doing some good while enjoying the games. My question is, how does this work in practice?

“It’s quite simple really. We devised a system where players become their own philanthropists, donating to the charity of their choice in the background of their gameplay. This is at no cost to them, I should stress, and they can see their contributions on-screen. They’re actually making a difference,” David explains.

Following David’s and Swintt’s ethos, the player really appears to be at the centre of every company initiative.

Take SwinttGamify, for example - I ask him whether he feels that a gamification product is just an easy way to add some extra frills.

“Players do want an extra level of excitement, especially if they have been playing a particular game for a long time. What we do is offer some added value on top.”

at land-based bookies in the UK - not as a professional, but as a customer.

A chance job opportunity saw him join the brick-and-mortar trade before moving to the online sector.

“My next move was to social casino, quite a strange jump I suppose. And now, I’m focused on B2B. Online gambling is a very dynamic industry, and I didn’t hesitate when the opportunity to move to Malta came up. The island is really a hub, the perfect place for a base as there are so many colleagues and peers also based here,” he says.

And now it’s been just over six months that he took on the role of Chief Commercial Officer at Swintt.

What are the challenges he faces?

“More work, of course!” he jokes, before adding that Swintt is on an exponential growth curve, with more and more people joining the company and more markets being conquered.

The company has just obtained Swedish certification as we speak - a “big moment”, as David says. Now, he is also excited by the myriad opportunities presented by the LatAm markets and the emerging player base.

And of course, he adds with a smile, it does allow Swintt to experiment with new things that the competitors haven’t yet thought of.

I throw a momentary cold shower on his excitement by asking him whether there’s any exit strategy in place for Swintt - after all, mergers and acquisitions are a big reality in the industry. But even my blunt question fails to quash his enthusiasm.

On to the next obvious question - what attracted David to online gambling.

And, specifically, to Malta? His journey through the industry has been a particularly interesting one, starting out

“We are part of a larger group and we have a huge amount of experience and some great people behind us.

We are here to stay,” he concludes with a smile.

Q&A 问答

I

l est difficile de trouver une industrie qui soit plus critiquée que celle du jeu en ligne ; les systèmes de réglementation rigoureux qui sont mis en place pour les marchés individuels et collectifs sont le reflet de cette réalité.

Lorsque je rencontre David Mann, directeur commercial de Swintt, je décide de jouer l'avocat du diable et d’évoquer le problème presque immédiatement. Pour faire bonne mesure, je fais également remarquer que c'est probablement encore plus vrai pour les fournisseurs de jeux, dont le travail consiste à créer des expériences colorées et immersives. Selon lui, l'industrie a-t-elle une responsabilité à cet égard ?

Face à ma question, David reste totalement imperturbable. Il hoche la tête et me rappelle que non seulement l'industrie est très réglementée, mais que tout est fait pour mettre immédiatement fin à toute possibilité de jeu d’argent chez les mineurs. « Oui, bien sûr que je me sens responsable. C'est pour cela que nous veillons à mettre en œuvre un processus sûr et responsable. La dernière chose que l'industrie souhaite, c'est qu'un préjudice soit causé à un joueur ou que les mineurs soient attirés par cette industrie, que nous voulons transparente, capable de protéger nos joueurs » me dit-il franchement.

Il ajoute que Swintt accorde une grande importance à l'aspect RSE. En fait, je le savais déjà avant même de commencer à discuter avec David : je m’étais bien renseignée -pour ne pas dire que je l’avais “stalké”.

L'initiative SwinttPlay-It-Back de la société semble avoir fait beaucoup de bruit dans l'industrie, en offrant aux joueurs la possibilité de faire une bonne action tout en profitant des jeux de hasard. Ma question est la suivante : comment cela fonctionne-t-il en pratique ? « C'est assez simple, en fait. Nous avons conçu un système dans lequel les joueurs deviennent des philanthropes ; ils font un don à l'association caritative de leur choix en arrière-plan de leur gameplay. Cela ne leur coûte rien, je dois le souligner, et ils peuvent voir leurs contributions à l'écran. Ils font vraiment la différence » explique David.

David et Swintt souhaitent voir le joueur au centre de chaque initiative de l'entreprise. Pour SwinttGamify, par exemple, je lui demande s'il pense qu'un produit de gamification n'est qu'un moyen facile d'ajouter quelques fioritures. « Les joueurs veulent de la nouveauté, surtout s'ils jouent à un jeu depuis longtemps. Ce que nous faisons, c'est offrir une valeur ajoutée. » / offrir une valeur ajoutée. »

Et bien sûr, ajoute-t-il avec un sourire, cela permet à Swintt de devancer les concurrents en expérimentant de nouvelles choses.

Passons à la prochaine question, qui paraît évidente : qu'est-ce qui a attiré David dans le jeu d’argent en ligne ? Et, plus précisément, pourquoi à Malte ? Son parcours dans l'industrie a été particulièrement riche, avec un début dans les bookmakers terrestres au Royaume-Uni... non pas en tant que professionnel, mais en tant que client ! Une opportunité d'emploi fortuite lui a permis de rejoindre l'industrie, avant de passer au secteur en ligne.

" NOUS VALORISONS UNE INDUSTRIE TRANSPARENTE, QUI PROTÈGE LES JOUEURS " « Je me suis ensuite tourné vers le casino social –ce qui peut sembler étrange, je suppose. Et maintenant, je me concentre sur le B2B. Le jeu d’argent en ligne est une industrie très dynamique, et je n'ai pas hésité quand l'opportunité de déménager à Malte s'est présentée. L'île est vraiment une plaque tournante, et l'endroit est parfait pour y créer une base, car nombre de nos collègues sont ici » dit-il.

Cela fait un peu plus de six mois qu'il a assumé le rôle de directeur commercial chez Swintt. Quels sont les défis auxquels il est confronté ? « Plus de travail, bien sûr ! plaisante-t-il, avant d'ajouter que Swintt est sur une courbe de croissance exponentielle, avec de plus en plus de personnes rejoignant l'entreprise et de plus en plus de marchés conquis. L'entreprise vient d'obtenir la certification suédoise -un “grand moment” » comme le dit David.

Désormais, il est également enthousiasmé par la myriade d'opportunités qu'offrent les marchés latino-américains et la base de joueurs émergents.

Je jette une douche froide en lui demandant s'il a une stratégie de sortie en place pour Swintt -après tout, les fusions et acquisitions sont une réalité dans l'industrie.

Mais même cette question directe ne parvient pas à étouffer son enthousiasme. « Nous faisons partie d'un grand groupe. Nous avons une expérience considérable et des gens formidables nous soutiennent. Nous sommes là pour rester » conclut-il avec un sourire.

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" I HAVE SPENT A LOT OF TIME IMPROVING OUR CORE TECHNOLOGY WHILE REDUCING OPERATING COSTS "

into the 深入 STRATASPHERE 过去这些时日以来，HUSSEIN CHAHINE一

直在幕后努力筹备推出STRATASPHERE。 这 是一个漫长的过程，SiGMA集团的JEREMY

MICALLEF与HUSSEIN相聚，谈论了未来我们 可以有何期待！

18

ISSUE 16

Q&A 问答

H

USSEI，好一阵子没有听到你的消息 了，你都在忙些什么？

这17年里，我在抚养三个孩子的同时建立两 家公司，这是一个令人陶醉和又费力耗神的

经历。 值得庆幸的是，他们现在都满20岁了， 而且过得很好。 老实说，我正在为我的下一 章：STRATASPHERE做准备——身体、精神 和财务三方面都是。

HUSSEIN CHAHINE HAS BEEN WORKING HARD BEHIND THE SCENES TO KICKSTART STRATASPHERE. IT HAS BEEN A LONG TIME COMING, AND JEREMY MICALLEF FROM SiGMA GROUP SAT DOWN WITH HUSSEIN TO SEE WHAT WE CAN EXPECT IN THE FUTURE!

我已经花了大量的时间改善我们的核心技 术，同时减少运营开销。 以前，YAZINO的早

期成功来得飞快，而公司很快就面临了一个 关键瓶颈：身份危机，并在作为以技术或玩 家中心的企业之间挣扎。

如今，STRATASPHERE是一个全然以玩家为 中心的企业。 作为一位狂热的读者，我跟上

了自己最爱的主题——人工智能、斯多葛哲 学以及行为心理学。

YAZINO可说是改变了我们看待赌场游戏的 方式。 我们是否也能期待STRATASPHERE 带来创新？

一个词就能概括：“当然”——

STRATASPHERE的DNA以及承诺就是 “速 度基因”。 这是YAZINO过去遭遇的瓶颈，而

我们对自家的游戏发展平台（有时被认为复 杂而繁琐）重新想象，以交付出简单而灵敏

的端到端游戏发展服务，赋能于我们的开发 者，使他们得以快速而安全的创新。

STRATASPHERE服务移除了所有的琐碎作

业，因此我们的游戏开发者可以专注于制造 精彩绝伦、引人入胜的游戏！

H

USSEIN, IT’S BEEN SOME TIME SINCE WE’VE HEARD FROM YOU. WHAT’S BEEN KEEPING YOU BUSY?

times proved complex and cumbersome, to deliver simple and agile end-to-end game development services that empower our developers to innovate quickly & safely.

Building two companies over the last 17 years has been an intoxicating and exhausting experience alongside raising a family of three children. Thankfully, they are all above 20 years old now and doing well. Truthfully I was preparing myself for my next chapter; Stratasphere - physically, mentally and financially.

Stratasphere services remove all the donkey work so that our game developers can focus on making brilliant immersive games!

I have spent a lot of time improving our core technology while reducing operating costs.

Yazino’s early success came super-fast and the company quickly faced a key bottleneck, an identity crisis, and fighting between a tech-centric and player-centric business.

Our mission has been to connect people through games, which is the core of what we deliver. Immersive/synchronous gameplay will not change, but we’re aiming to widen the spectrum of game genres while raising the standard of our social casino offering.

Today at Stratasphere we are a 100% player-centric business. As an avid reader I caught up on my favorite subjects Artificial Intelligence, Stoic philosophy and Behaviour Psychology.

YAZINO ARGUABLY CHANGED THE WAY WE LOOK AT CASINO GAMES. CAN WE EXPECT INNOVATIONS COMING FROM STRATASPHERE? “Absolutely” is the short answer Stratasphere’s DNA and promise is ‘The Speed Gene’. This was a key bottleneck at Yazino, and we have re-imagined our game development platform, which at

YAZINO HAD A HEAVY FOCUS ON THE SOCIAL ASPECT OF GAMING. WILL FUTURE PROJECTS ALSO FOCUS ON THIS ANGLE?

We’re aiming to release new takes on puzzle and e-sports games.

YOU’VE NOW DECIDED TO JUMP BACK INTO THE RING AND HOPE TO CAPITALIZE ON YOUR PAST SUCCESS. WHAT PROMPTED THIS? Truthfully I never quit, but with Yazino’s early success came many challenges and I have used the last few years to focus on those challenges and crossed many obstacles, one at a time, which has taken some time, but we are coming out the other end in a stronger position.

AUTUMN / WINTER 2021

19

Q&A 问答

YAZINO过去强烈注重于游戏的社交方面。 未来的项目是否仍会 着重这个角度？

我们的任务一直是通过游戏串联人们，这是我们工作的核心。 沉浸 式/同步游戏的玩法不会改变，但我们但我们的目标是拓宽游戏类 型范围，同时提高社交赌场产品的标准。

我们以推出新的益智与电子竞技游戏为目标。 你们已经决定跳回这个圈子并且大加利用过去的成功。 是什么促 使你们这样做？

老实讲，我未曾放弃，但YAZINO的早期成功带来了许多挑战，而我

花费了过去的数年专注于解决那些挑战以及障碍，一次一个，这需 要一些时间，但我们已经披荆斩棘，变得更强大。

“ 作为以玩家为中心的企业，玩家 满意度是我们使命的关键驱动力 ” 你提及了保持完全独立并对公司拥有完全的控制权，你选择这么 做的原因为何，为什么这对你而言很重要？

" AS A PLAYERCENTRIC BUSINESS, PLAYER SATISFACTION IS THE KEY DRIVER OF OUR MISSION "

这要再次提到，财务是YAZINO的另一个瓶颈。 财务依赖阻断了我

们的业务金流以及成长，我必须坦言，财务并非我所精专。 我们的 目标是保持公司有机增长，同时维持公司强韧地照着计划方向运 行，我们很有信心，我们的愿景会将STRATASPHERE立足在众顶 尖开发者之中一个具竞争力的地位。 你会如何衡量这个新企业的成功？ 作为一家以玩家为中心的企业，玩家满意度是我们使命的关键引

擎。 我们的部份玩家年龄层仅十多岁，却仍十分享受我们的游戏！ 在建立或是淘汰不符合该指标的游戏上，这将会在成为我们决策 背后的驱动力。

你们希望玩家与各大企业如何看待你们正在创建的这项新产品？ 我们将自身放在友善竞争的一个新先锋位置。 我们想要创造出创 新的游戏，能够在心性相投的人们之间创建一个新的良性竞争水 平的游戏，同时也让社交互动鲜活起来，更深入也更丰富。

YOU MENTIONED BEING INDEPENDENT AND HAVING FULL CONTROL OF YOUR COMPANY. WHY DID YOU DO THIS AND WHY WAS IT IMPORTANT TO YOU? Again, financing was another key bottleneck for Yazino.

Financial dependence disrupted the flow and growth of our business, and I must confess, financing is not my strength. We aim to keep the company growing organically while maintaining a solid focus on our direction, and we are confident our vision will place Stratasphere in a competitive position amongst top developers.

HOW WILL YOU BE MEASURING SUCCESS FOR THIS NEW VENTURE?

As a player-centric business, player satisfaction is the key driver of our mission.

Some of our players are 10+ years old and still enjoying our games! This metric will be the driving force behind our decision to build games or retire the ones that don’t meet it.

HOW DO YOU WANT PLAYERS AND BUSINESSES TO LOOK AT THIS NEW PRODUCT YOU’RE CREATING? We are positioning ourselves as the new pioneer of friendly competition. We want to create innovative games that deliver a new level of friendly competition between like-minded people, while making social interaction live, deeper and richer.

AUTUMN / WINTER 2021

21

Great

Expectations TOBIAS REGENSTAM, HEAD OF COMMERCIAL RELATIONS AT GREAT.COM AND PARTNER AT BRAVIOS BROKERAGE SHARES HIS TWO CENTS ON HOW HE PLANS TO HELP MAKE THE WORLD A BETTER PLACE.

T

HE ONLINE GAMBLING INDUSTRY HAS OFTEN HAD TO BATTLE A NEGATIVE REPUTATION, CAN THE GREAT.COM BUSINESS MODEL RESCUE IT? The simple answer is; “We believe so”. Our mission at Great has actually nothing to do with gambling. Gambling is only the venue where we can generate the most amount of cash and then move that cash to where it does the most good in the world. If anything, we are trying to make the casino industry smaller and are actively working on our website to ensure problem gamblers find help instead of a casino.

We believe that Great.com will, thanks to our 50-year plan, be able to provide the players with the best value possibly and we aim to do that by helping those who need help, undergoing in depth analyses of the casinos, and resisting selling our opinions.On top of all this, if you are going to play at a casino, by going via Great.com you make sure that if you should lose money, part of that loss will go to making the world a better place.

WHAT CHARITABLE CAUSES IS GREAT.COM WORKING ON RIGHT NOW? We focus on making sure that each euro is spent as efficiently as possible and sometimes that is quite unorthodox. For example in our top 5 donation organisations, €2.2m has been given to the founders pledge.

22

ISSUE 16

" WITH iGAMING BEING AS SMALL AS IT IS, THE ONLY TRUE VALUE YOU, ME, OR ANYONE ELSE HAS, IS OUR WORD AND BY US KEEPING OUR WORDS OUR ENTIRE CAREERS "

Q&A 问答

Founders pledge is an organisation that is generating more funds for the causes that do the most to save the planet. One way this is done is by collecting “founders” or high networth individuals and getting them to donate “match-donations”. We sponsored one event last month with €100.000 that managed to generate another €200.000 in the room - thus achieving a €300.000 impact for different high-impact causes.

GIVEN TO:

TOTAL GIVEN:

Founders Pledge

2 216 735,49€

LoveNepal

95 000,00€

YoungDrive

27 550,00€

IT for children

23 750,00€

Clean Air Task Force 21 883,77€

THE CURRENT PANDEMIC HAS HAD A MASSIVE IMPACT ON THE WAY COMPANIES WORK, AND HAS ALMOST CERTAINLY SERVED AS A CATALYST FOR THE RISE IN DIGITAL NOMADS. WHAT ARE YOUR THOUGHTS ON WORKING REMOTELY? Throughout my professional career I've tested every level of strict and autonomous work. I started out as an electrician, with zero flexibility.

伟大的期盼

TOBIAS REGENSTAM，GREAT.COM的商业 关系主管兼BRAVIOS BROKERAGE的合伙

人，分享了他如何计划帮助世界变得更美好。

在

线博弈产业经常得奋力打破

负面风评，GREAT.COM的商

业模式能否作为拯救？

简单回答："我们如此相信"。 我们在

GREAT的使命实际上与博弈无关。 博 弈只是我们能够产生最多现金的场

域，然后我们将这些钱转移到对世界 最有益的地方。 如果要提，我们正努

力降低赌场相关业务，并积极投入在 我们的网站，以确保问题玩家获得帮 助，而不是找到赌场玩。

我们相信，藉由我们的50年计

划，GREAT.COM将能够为玩家提供可

能的最佳价值，为了达到这个目标，实 际做法是帮助那些需要帮助的人，对 赌场进行深入分析，并拒绝将我们的

意见作为商品。 此外，如果你正要前往

得更多资金。 其中的一个做法是通过

集结 "企业创始人（FOUNDERS）" 或 高净值人士，让他们捐出 "匹配的捐 款额"。 我们在上个月赞助了一个活

动，捐款了10万欧元，在抛砖引玉之

下并成功地募集另外20万欧元——因 此，在不同的高影响力事业之下达成 了30万欧元的善款。 捐赠对象：

捐赠总额：

LoveNepal

95 000,00欧元

Founders Pledge YoungDrive

IT for children

Clean Air Task Force

2 216 735,49欧元

27 550,00欧元 23 750,00欧元

21 883,77欧元

赌场游玩，若通过GREAT.COM前往该

目前的疫情对公司的工作方式产生

份会用于让世界变得更好。

疫情成为了数字游牧民族崛起的催

赌场，你可以确定，若自己输钱，有部 GREAT.COM现在投入的慈善事业

了巨大的影响，几乎可以肯定的是， 化剂。 你对远程工作有什么看法？

有哪些？

在我的职涯中，我已经亲身试验了不

我们专注于确保每一欧元都被尽

是一名电工，灵活性为零。 几年后，我

可能有效地使用，有时这很不正

统。 例如，在我们排名前五的捐赠

组织里头，其中220万欧元捐给了

FOUNDERS PLEDGE。 FOUNDERS

PLEDGE是在为了拯救地球的工作上 做了最多的组织，也因而在这方面获

同严格与自主程度的工作。 我一开始 成为了几家赌场的首席运营官——尽 管我可以自由调动我的日常日程，但 我需要 "在我的办公桌前" 解决公司 遇到的所有运营问题。 我所任职的 公司非常出色，但我仍然感到有点 被困住。

AUTUMN / WINTER 2021

23

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Q&A 问答

Fast forward a few years and I found myself COO for a couple of casinos - and even though I had freedom to move my daily schedule around, I was needed ‘at my desk’ to sort all the operational issues that the company experienced. The company I was working with was excellent but I still felt a bit trapped.

Once I started working with Great.com, a 100% remote organisation, and topped that work off with my iGaming M&A Brokerage firm, Bravio Brokerage, I, alongside my partner Thor-Amadeus Morillas, owned our time and efforts 100%. I recognise that 100% freedom isn't for everyone, but for people who love what they do. The remote work setup allows them to have the greatest “work-life balance” while at the same time being able to give their most

“ 我认识 到，100%的自 由并不适合每 个人，但适合那 些热爱自己工 作的人 ”

productive and creative hours and feel happy about it.

BRAVIO BROKERAGE IS A BRAND NEW M&A INITIATIVE FOR THE iGAMING INDUSTRY - TELL US MORE. Bravio Brokerage is the organic result of my iGaming career so far. I have always been outward facing with focus on sales, notiations and most importantly networking. When I moved over to Great. com on the affiliate side, I kept in touch with the affiliates I’d been working with for years and they started to ask me for help with selling links and later, if I knew someone who would like to buy their sites.

lawyer, Thor-Amadus Morillas, who was part of 50+ M&A deals within the iGaming sector. We quickly realised that between us one plus one equals three, and formalised our partnership via Bravio Brokerage.

We are doing Bravio Brokerage in a way where we are personally, heavily involved in every seller, buyer, investor-case that we talk to. Being a boutique outfit allows us to provide the highest value for our partners and a personal touch on every interaction.

After a few successful deals I came in contact with my now partner and former

With iGaming being as small as it is, the only true value you, me, or anyone else has, is our word and by us keeping our words our entire careers. We are now in positions where we can be a broker of trust as well as a great contact point for buyers and sellers to turn to.

接着我开始在GREAT.COM工作，这是

开始要求我协助他们销售链接，接下来，就

一个100%远程作业的组织；再加上

我在iGAMING 并购经纪公司BRAVIO

是介绍有意愿购买他们网站的人。

BROKERAGE的工作——我和我的伙伴

在几笔成功的交易后，我与我现在的合

们的时间和精力。 我认识到，100%的自由

MORILLAS取得联系，他曾参与过50多笔

THOR-AMADEUS MORILLA能100%掌控我 并不适合每个人，但适合那些热爱自己工

作的人。 远程工作使他们能够最大程度地 " 平衡工作与生活"，同时能够在最有成效和 最有创造力的时间内投入付出，并为此感

作伙伴兼我的前任律师THOR-AMADUS

iGAMING领域的并购交易。 我们很快意识 到，我们俩一加一等于三，并成立BRAVIO

BROKERAGE，正式建立了我们的合伙关系。

到高兴。

在BRAVIO BROKERAGE，我们会亲自参与

BRAVIO BROKERAGE是iGAMING产业一

案例。 作为一家精品式企业，我们可以为合

个全新的并购服务，请告诉我们更多信息。 BRAVIO BROKERAGE是我在iGAMING至 今的职涯中自然产生的结果。 我一直都是 面向外界，专注于销售、协商，最重要的是

网络。 当我在GREAT.COM转入代理商这端

时，我与合作多年的代理商保持联系，他们

到公司所接触的每一个卖方、 买方和投资者 作伙伴带来最高的价值，并在每一次互动中 提供个性化服务。 iGAMING本身是个小圈

子，你、 我或其他每个人所拥有的、 唯一的真 正价值，就是我们的承诺，并且得要在整个

职业生涯中言而有信。 就我们现在所处的位 置，我们可以成为受信赖的经纪人，并作为 买家和卖家之间优秀的联络点。

AUTUMN / WINTER 2021

25

FUTURE PROOFING THE ONLINE GAMBLING INDUSTRY ASEGURAR EL FUTURE DE LA INDUSTRIA DEL JUEGO WHAT WILL PLAYERS LOOK FOR IN FIVE OR 10 YEARS’ TIME? AND HOW CAN WE BE SURE THE INDUSTRY DELIVERS IT? RAMONA DEPARES SPEAKS TO DAN PHILLIPS.

¿QUÉ QUERRÁN LOS JUGADORES DE AQUÍ A 10 AÑOS? ¿CÓMO PUEDE ESTAR PREPARADA LA INDUSTRIA PARA ELLO? ENTREVISTA DE RAMONA DEPARES A DAN PHILLIPS.

D

an Phillips’ is a known and respected name in the online gambling industry. Besides running NEL Advisory consultancy services, he has held C-level roles with Playtech and the former Gala Coral Eurobet (today better known as Entain).

But, quite apart from a wealth of knowledge and expertise, he brings to the table something that is equally valuable – passion.

From outsourcing content to futureproofing the industry, we touch upon it all and I have to say, by the time we hang up he has me firmly convinced of his strategy. I start out by quizzing him about a bugbear of mine – outsourced content.

My approach is that this is a necessary evil, necessitated by the practicalities of the industry. After all, few operators are in a position to create their own content from scratch, and think of all the game franchises players don’t want to miss out on.

Dan’s approach is different and clearly the result of years of experience researching players and operators.

26

ISSUE 16

“We’ve had a mix of in-sourcing and outsourcing of content through the history of the industry. Bet365 and Entain, for example, have their own development studios and produce their own content. But outsourcing helps the industry as there are many excellent game studios offering great content to start-ups that can’t afford to create their own. The ideal situation for an operator would be to find the optimal mix, of course,” Dan says.

Does this dilute brand identity? Dan believes that identity is more about the platform, mobile application and how UI/UX are applied, rather than the content itself.

“Are you using AI to understand your users? If I come in for the first time, in theory I should be offered something quite generic, because the operator has no idea about where I’ll go next.

The next step would be to analyse my deposit and play patterns and customise the mix. Nowadays, your typical operator will offer 1000s of games, especially if using an aggregation platform,” he replies, adding that this doesn’t mean he should be presented with the entire portfolio. Rather, games should be filtered according to the offering he is most likely to enjoy.

FEATURE 专题报道

" TO FUTURE PROOF THE INDUSTRY WE NEED TO TALK TO PEOPLE, DO RESEARCH, TALK TO CUSTOMERS, TALK TO NEXT GENERATIONS "

D

an Phillips es un nombre conocido y respetado en la industria del juego en línea. Además de dirigir los servicios de consultoría de NEL Advisory, ha ocupado puestos de nivel C en Playtech y en la antigua Gala Coral Eurobet (hoy más conocida como Entain).

Además de su gran conocimiento y experiencia, aporta algo igualmente valioso: su pasión.

Desde subcontratar contenidos hasta preparar el sector para el futuro, tocamos todos los temas y cuando terminó la entrevista me había convencido de su estrategia. Empiezo preguntándole por

uno de mis problemas: la externalización de contenidos.

Mi planteamiento es que se trata de un mal necesario, exigido por los aspectos prácticos del sector. Al fin y al cabo, pocos operadores están en condiciones de crear su propio contenido desde cero y pensemos en todas las franquicias de juegos que los jugadores no quieren perderse.

El enfoque de Dan es diferente y es claramente el resultado de años de experiencia investigando a jugadores y operadores.

"A lo largo de la historia de la industria, hemos tenido una mezcla de contratación interna y externa de contenidos.

Bet365 y Entain, por ejemplo, tienen sus propios estudios de desarrollo y producen su propio contenido, pero la subcontratación ayuda a la industria, ya que hay muchos estudios de juegos excelentes que les ofrecen contenido

maravilloso a empresas nuevas que no pueden permitirse crear el suyo propio.

La situación ideal para un operador sería encontrar la combinación óptima, por supuesto", dice Dan. ¿Esto diluye la identidad de la marca?

Dan cree que la identidad tiene que ver más con la plataforma, la aplicación móvil y cómo se aplica la experiencia e interfaz del usuario, que con el contenido en sí. "¿Utilizas la IA para entender a los usuarios? Si entro por primera vez, en teoría se me debería ofrecer algo bastante genérico, porque el operador no tiene ni idea de dónde voy a ir. El siguiente paso sería analizar mis patrones de depósito y juego y personalizar la mezcla. Hoy en día, el operador típico ofrece miles de juegos, sobre todo si utiliza una plataforma de agregación", responde y añade que esto no significa que se le deba presentar toda la cartera.

Más bien, los juegos deben filtrarse según la oferta que más le guste.

AUTUMN / WINTER 2021

27

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www.betstarters.com

FEATURE 专题报道

With his considerable experience in the sector, Dan would certainly know what’s likely to work and what doesn’t. Currently, as the founder of boutique advisory firm NEL Advisory, he advises organisations across Europe, the Americas and Africa, specialising in a range of betting and gaming disciplines that include new market entry, operations, competitor analysis, product strategy and eSport, among other areas.

So what’s the next big thing according to Dan? The online gambling industry, he tells me, is no different to any other e-commerce industry – although it does end up playing catch up to other industries.

“This isn’t necessarily a bad thing. It gives

" PARA QUE LA INDUSTRIA ESTÉ PREPARADA PARA EL FUTURO, TENEMOS QUE HABLAR CON LA GENTE, INVESTIGAR, HABLAR CON LOS CLIENTES, CON LAS PRÓXIMAS GENERACIONES "

us time to process, test and implement. But sometimes the gaps become a bit too big, in part due to the weight of delivering regulatory requirements, which other e-commerce industries don’t have to contend with.”

It becomes an issue, he says, when the industry is wholly focused on developing these requirements but omits to also focus on delivering what the next generation of users will want. “What will future users looks for? Video games? A whole different expectation of entertainment? To future proof the industry we need to talk to people, do research, talk to customers, talk to next generations. What we’ve seen around esports can be applied across

Con su considerable experiencia en el sector, Dan sabría sin duda qué puede funcionar y qué no. En la actualidad, como fundador de la empresa de asesoramiento NEL Advisory, aconseja a empresas de toda Europa, América y África y se especializa en una serie de disciplinas relacionadas con las apuestas y el juego que incluyen la entrada en nuevos mercados, las operaciones, el análisis de la competencia, la estrategia de productos y los deportes electrónicos, entre otras áreas. ¿Cuál es la próxima novedad, según Dan? El sector de las apuestas en línea, dice, no es diferente de cualquier otro sector del comercio electrónico, aunque acabe por ponerse a la altura de otros sectores.

the board to the gambling industry,” he explains. He delves into the approach being taken in the US, especially with respect to NFL championships and sponsorship of eSports teams, the novel way they are getting the brand across.

“Content needs to always be readilyavailable. Users don’t want to wait for the event to start, or the jackpot, and this is also one reason why virtual sport has grown so much in strength. It’s always there.”

The take away?

“Give people what they want as quickly as possible,” Dan concludes.

desarrollo de dichos requisitos, pero se olvida de ofrecer lo que querrá la próxima generación de usuarios. "¿Qué buscarán los usuarios en un futuro? ¿Videojuegos? ¿Una expectativa de entretenimiento totalmente diferente? Para que la industria esté preparada para el futuro, tenemos que hablar con la gente, investigar, hablar con los clientes, con las próximas generaciones.

Lo que hemos visto en torno a los deportes electrónicos puede aplicarse a todo el sector del juego", explica.

Profundiza en el enfoque que se está adoptando en Estados Unidos, especialmente en lo que respecta a los campeonatos de la NFL y el patrocinio de los equipos de eSports, la forma en que están haciendo llegar la marca.

"Esto no es necesariamente malo. Nos da tiempo para procesar, probar e implementar, pero a veces las lagunas son demasiado grandes, en parte debido al peso de la entrega de los requisitos reglamentarios, con los que otras industrias de comercio electrónico no tienen que lidiar".

"El contenido tiene que estar siempre disponible. Los usuarios no quieren esperarse a que empiece el evento o el bote y ésta es otra de las razones por las que los deportes virtuales han ganado tanta fuerza. Siempre están ahí".

Se convierte en un problema, dice, cuando la industria se centra totalmente en el

"Darle a la gente lo que quiere lo antes posible", concluye Dan.

¿La conclusión?

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HISTOIRE ET HÉRITAGE

&

AS CEO SIMON THOMAS SAYS, THE HIPPODROME CASINO - LONDON MEANS A THOUSAND GOOD THINGS. KATY MICALLEF SITS DOWN WITH HIM FOR A QUICK CHAT.

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COMME LE DIT SIMON THOMAS, L'HIPPODROME CASINO À LONDRES RÉUNIT BEAUCOUP DE BONNES CHOSES. KATY MICALLEF S'EST ENTRENUE AVEC LUI POUR UN ENTRETIEN RAPIDE.

Q&A 问答

F

OR THOSE OF US NOT LUCKY ENOUGH TO HAVE VISITED THIS HISTORIC VENUE, CAN YOU SHARE SOME OF ITS BEST FEATURES WITH OUR READERS? We’re located in London’s West End, in Leicester Square, which is the capital’s entertainment district, and since opening on July 13, 2012 we’ve become the UK’s most popular casino and entertainment venue. We set out to create a new, dynamic breed of casino for the UK, which is what I hope we achieved.

Very kind reviewers say we sit alongside London icons the Tower of London and Buckingham Palace and it’s true we get a truly remarkable and diverse audience from across the world; one of the joys of being here.

We took the famous Hippodrome Theatre which has been one of London’s foremost entertainment stalwarts since it opened in 1900, incorporated an adjacent building Cranbourn Mansions, and with £50m generated from the sale of the family’s bingo empire created the Hippodrome Casino. It has seven floors of gaming and entertainment comprising three unique casino floors, London’s largest dedicated poker deck, a multiaward-winning steak house, the 326-seat Magic Mike Theatre, eight bars and a brand new three-floor outdoor terrace.

I feel privileged to be allowed to be a custodian of the Hippodrome. Yes, it’s my business and livelihood, and I’ve lived and breathed this building for more than 15 years now, but I’m a custodian for the Hippodrome and I feel a strong duty of care.

Its theatrical heritage is extraordinary.

C

ERTAINS D'ENTRE NOUS N'ONT PAS EU LA CHANCE DE POUVOIR VISITER CE LIEU HISTORIQUE. POUVEZ-VOUS EN PARLER À NOS LECTEURS ?

Nous sommes situés dans le West End de Londres, à Leicester Square (le quartier des divertissements) depuis l’ouverture, le 13 juillet 2012. Nous sommes devenus le casino et le lieu de divertissement le plus populaire du Royaume-Uni. Nous voulions créer un casino dynamique et j'espère que nous y sommes parvenus.

Certains disent même que nous faisons partie des icônes londoniennes, au même titre que la Tour de Londres et Buckingham Palace ! Nos visiteurs, variés et d’origines diverses, nous mettent en joie.

Nous avons ajouté au célèbre Hippodrome Theatre -un pilier du divertissement de Londres depuis son ouverture en 1900 -un bâtiment adjacent, Cranbourn Mansions. Grâce aux 50 millions de livres sterling générés par la vente de l'empire familial de bingo nous pouvons proposer 7 étages de jeux et de divertissement (dont 3 étages de casino), un restaurant primé, le Magic Mike Theatre, huit bars et une terrasse extérieure de trois étages.

Le meilleur mot pour décrire ma vie : « privilégiée ». C'est mon métier, le centre de ma vie depuis plus de 15 ans maintenant. Je suis gardien de l'Hippodrome, et je m’en sens responsable.

Son patrimoine est extraordinaire : de nombreux artistes mondialement connus ont animé ce lieu. Dans le film hollywoodien primé aux Oscars “Judy” avec Renee Zellweger, c’est un lieu clé, le Talk Of The Town. Le théâtre a accueilli Charlie Chaplin et Julie Andrew, les premiers spectacles britanniques de jazz et le Lac des Cygnes de Tchaïkovski. A une époque, c’était une piscine qui proposait des spectacles aquatiques avec des éléphants et des ours polaires.

Je désirais faire revivre l'héritage théâtral grâce à une rénovation méticuleuse.

L'attention portée aux détails est évidente dès l'entrée.

En novembre, vous pourrez découvrir son Histoire dans un livre ; les détails seront sur notre site.

AVEC MAGIC MIKE LIVE ET LE TRAVAIL DE THOMAS GRAY (DES INSTALLATIONS D'ART NUMÉRIQUE), L'HIPPODROME EXCELLE À FUSIONNER LE DIVERTISSEMENT ET LE JEU. QUEL EST VOTRE PROCHAIN GRAND PROJET ?

Nous avons mis à profit la fermeture due au confinement pour terminer 3 grands projets d'infrastructure : un nouvel étage de casino, The Gods, qui surplombe le bâtiment et vous permet d’admirer le magnifique auditorium de cet ancien théâtre ; un espace dédié au poker flambant neuf qui fait doubler le nombre de tables ; un niveau supplémentaire pour nos terrasses extérieures.

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Many of the world’s most famous entertainers performed here when it was a theatre, and its incarnation as the famous Talk Of The Town dinnertheatre was central to the Oscar-winning Hollywood film Judy, with Renee Zellweger. Charlie Chaplin was in the first night chorus, it hosted the UK’s first performances of both jazz and Tchaikovsky’s Swan Lane (not on the same night), saw Dame Julie Andrew’s professional debut and once housed a 100,000 gallon pool for water spectacles featuring elephants and polar bears.

I felt I had to bring back much of the theatrical heritage through meticulous renovation and restoration during the rebuild and the attention to detail is obvious from the moment people first come onto the main floor.

You will soon be able to read about its history in a book we will publish in November this year, details will be on our website.

THE HIPPODROME EXCELS AT MERGING ENTERTAINMENT WITH GAMBLING, SHOWCASING THE THRILLING MAGIC MIKE LIVE SHOW AND APPOINTING THE LIKES OF THOMAS GREY TO CREATE DIGITAL ART INSTALLATIONS. WHAT’S THE NEXT BIG PROJECT UP YOUR SLEEVE? We were determined to make good use of the time we were closed and finished three major infrastructure projects: a new casino floor called The Gods right at the top of the building where you can look down onto this former theatre’s magnificent main auditorium; a brand new poker deck that has more than doubled the number of tables; and we added an extra tier to our outdoor terraces too.

In terms of entertainment, we have just launched a new show in Lola’s casino, our underground floor with a speakeasy vibe, called Overtures. This

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features a pianist who accompanies the large crowd of customers in some very rousing rendition of show tune classics. It’s a phenomenon which works wonderfully well. Magic Mike itself is back performing to full audiences once again, which means an additional 3,500 customers in the building throughout the week, all in high spirits which does so much for the atmosphere here.

But as for what is up my sleeve, shall we say that by this time next year, we will have a 2nd restaurant, two more bars, an extended main gaming floor and an experiential box office for Magic Mike!

having a reputation for London’s best steak generates fantastic word of mouth and bookings.

BOASTING 5 FLOORS OF GAMING, THERE’S CERTAINLY NO SHORTAGE OF CHOICE! WHAT WOULD YOU SAY IS THE CROWD FAVOURITE? Ask 20 of our customers what their favourite bit of the Hippodrome is and you’ll very likely get 20 different answers. For many it will be anything from a huge range of possibilities that is going on now, or that they’ve seen or done at the casino since we opened

" THE UK CASINO LANDSCAPE IS QUICKLY EVOLVING THROUGH INNOVATION AND DETERMINATION " And the new three tier terrace also includes some ad hoc performances on certain nights, so entertainment is still very much at the heart of the Hippodrome.

A NEW GENERATION OF GAMBLERS ARE REDEFINING THE CASINO EXPERIENCE. HOW IMPORTANT IS CUSTOMER EXPERIENCE TO TODAY’S PLAYER - HAS THE INCLUSION OF TOP ENTERTAINMENT ACTS HELPED TO DIVERSIFY YOUR AUDIENCE? The UK casino landscape is quickly evolving through innovation and determination. We are in the privileged position of being able to bring together a mix of gaming, entertainment, great food, drink and unique experiences all in one place. Often 24/7.

Top entertainment is most certainly one way of attracting a new audience to a casino environment. But also important is an amazing restaurant and eight bars – we’ve won more than a dozen top awards for Heliot Steak House, and

in 2012. But for some others they have memories of the Hippodrome from even before this. It could be that this has been the place where they saw an amazing show in the 1960s, met their partner at Stringfellow's disco, brought in the New Year with the Andrew's Sisters or opened a bottle of Champagne while watching Michael Jackson or Judy Garland. In our dictionary The Hippodrome means a thousand good things.

Q&A 问答

Pour ce qui est du divertissement, nous venons de lancer un nouveau spectacle au casino Lola : Overtures.

Il met en vedette un pianiste, qui interprète des classiques de la musique de spectacle. Cela fonctionne à merveille.

Magic Mike est de retour devant une salle pleine. 500 visiteurs supplémentaires qui nous rejoignent chaque semaine -tous de bonne humeur, ce qui participe beaucoup à la qualité de l'atmosphère.

La nouvelle terrasse à trois accueillera également des spectacles certains soirs ; le divertissement est toujours au cœur de l'Hippodrome.

LA NOUVELLE GÉNÉRATION DE JOUEURS REDÉFINIT L'EXPÉRIENCE DE CASINO. QUELLE IMPORTANCE A L'EXPÉRIENCE CLIENT POUR LE JOUEUR D'AUJOURD'HUI ? LA PRÉSENCE DE GRANDS NOMS DU MONDE DU SPECTACLE A-T-ELLE CONTRIBUÉ À DIVERSIFIER VOTRE PUBLIC ?

Les casinos britanniques évoluent rapidement grâce à l'innovation et à la détermination. Nous sommes privilégiés car nous pouvons proposer un mélange de jeux, de divertissement, de bonne bouffe, de boissons et d'expériences uniques en un seul endroit. Souvent 24H/24 et 7J/7.

" LES CASINOS BRITANNIQUES ÉVOLUENT RAPIDEMENT GRÂCE À L'INNOVATION ET À LA DÉTERMINATION " Les spectacles permettent d'attirer un nouveau public dans les casinos. C’est la même chose pour notre restaurant incroyable et nos huit bars -nous avons remporté plus d'une douzaine de prix pour Heliot Steak House, et notre réputation du meilleur steak de Londres génère un bouche à oreille et des réservations fantastiques.

AVEC 5 ÉTAGES DE JEUX, LE CHOIX NE MANQUE CERTAINEMENT PAS !

QUE PRÉFÈRE LE PUBLIC ?

Posez la question à 20 de nos clients et vous obtiendrez très probablement 20 réponses différentes. Peut-être que ce qu’ils préfèrent, c’est une activité ou un spectacle qui n’existe que depuis notre ouverture en 2012. Mais pour beaucoup, l’Hippodrome est l'endroit où ils ont vu un spectacle incroyable dans les années 1960, le lieu de rencontre avec leur partenaire (à la discothèque de Stringfellow) ou de fête du nouvel an avec les Andrew's Sisters. Ils ont peutêtre ouvert une bouteille de champagne lors d’un spectacle de Michael Jackson ou Judy Garland. L'Hippodrome, c’est beaucoup de bonnes choses.

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INVERTIR EN AMISTADES

INVESTING

in RELATIONSHIPS IT HAS BEEN SIX MONTHS SINCE NIKOLA TEOFILOVIC JOINED JKR INVESTMENT GROUP AS SENIOR INVESTMENT MANAGER. IN HIS INTERVIEW NIKOLA SHARES HIS INSIGHTS ON GLOBAL INVESTMENT TRENDS, THE iGAMING INDUSTRY AND WHAT JKR LOOKS FOR IN POTENTIAL INVESTEES.

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Q&A 问答

" IN JKR WE BELIEVE THAT FIRST WE BUILD RELATIONSHIPS, THEN WE BUILD COMPANIES "

S

O, HOW ARE THINGS GOING?

Good! We have made six acquisitions in the media industry so far and we are also looking into fintech and crypto.

YOU BRING 20 YEARS OF EXPERIENCE TO THE TABLE - WHAT WOULD YOU SAY ARE THE KEY TAKEAWAYS FROM YOUR TIME WITH MAJOR COMPANIES IN THE INDUSTRY? The entertainment industry has transformed fast into a digital industry.

Twenty years ago, only a couple of markets were fully regulated, now we see new companies and markets opening and the industry is developing even faster. The pandemic has also boosted digital growth. Things that are done manually today may be managed through AI, ML and robotics in a couple of years. The focus on digital solutions affects all industries, not only iGaming.

WHAT TRENDS ARE DRIVING THE INVESTMENT SECTOR? CAN YOU OFFER SOME INSIGHT INTO THE VERTICALS THAT WILL LURE INVESTMENT? Tech and AI, ML, robotics etc will attract a lot of investments. The health sector will attract investments because we always strive to be healthier and live longer. I also believe in eco-products and services and solutions for using the natural resources of our planet more efficiently.

Worldwide quarantine has shown the need for social media entertainment and

the growth of, for example, TikTok, is proof of that. Tech giants like Facebook, Alphabet, Apple and Netflix will always look for new ideas and solutions to engage their users. Some businesses not related to the digital world have a good perspective as well. I believe that restaurants, hotels, travel and entertainment will be growing in the future.

The human needs social interaction and as we’re getting more digital, the need to meet people face-to-face and doing fun activities in real life will increase tasks done manually today may be managed through AI, ML and robotics in a couple of years. The focus on digital solutions affects all industries, not only iGaming.

I believe that the iGaming industry will consolidate even more. If you seek an opportunity I’d recommend exploring untapped niches and targeting emerging markets such as LatAm, Asia and the USA, where states are getting regulated as we speak. As mentioned before, investors will look for automation solutions. In terms of affiliation - education and healthcare are interesting verticals.

TELL US ABOUT YOUR INVESTMENT APPROACH: WHAT ARE THE KEY POINTS YOU LOOK AT WHEN DETERMINING WHICH COMPANIES TO INVEST IN AND ARE COMMON VALUES IMPORTANT? In JKR we believe that first we build relationships, then we build companies.

As an investment manager, you have to evaluate the investment opportunity of course, but at the end of the day, a team of people need to execute the plan.

HACE SEIS MESES QUE NIKOLA TEOFILOVIC SE INCORPORÓ A JKR INVESTMENT GROUP COMO DIRECTOR DE INVERSIONES. EN ESTA ENTREVISTA, NIKOLA COMPARTE SU OPINIÓN SOBRE LAS TENDENCIAS DE INVERSIÓN MUNDIALES, EL SECTOR DEL JUEGO Y LO QUE JKR BUSCA EN LAS POSIBLES EMPRESAS DE INVERSIÓN.

¿

CÓMO VAN LAS COSAS?

Bien. Hasta ahora hemos llevado a cabo seis adquisiciones en el sector de los medios de comunicación y estamos estudiando las tecnologías financieras y las criptomonedas.

CUENTAS CON 20 AÑOS DE EXPERIENCIA, ¿QUÉ ES LO MÁS IMPORTANTE QUE HAS SACADO DE TU PASO POR LAS PRINCIPALES EMPRESAS DEL SECTOR? La industria del entretenimiento se ha transformado rápidamente en una industria digital. Hace veinte años, solo un par de mercados estaban totalmente regulados, pero ahora se abren empresas y mercados nuevos y la industria se desarrolla aún más rápido.

La pandemia también ha potenciado el crecimiento digital. Cosas que hoy se hacen manualmente, se podrán gestionar con IA, ML y robótica en un par de años. El enfoque en las soluciones digitales afecta a todas las industrias, no solo al iGaming.

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Q&A 问答

¿QUÉ TENDENCIAS MAXIMIZAN EL SECTOR DE LA INVERSIÓN? ¿PUEDES DARNOS ALGUNA IDEA SOBRE LOS SECTORES QUE ATRAERÁN LA INVERSIÓN?

" EN JKR CREEMOS QUE PRIMERO CONSTRUIMOS RELACIONES Y LUEGO CONSTRUIMOS EMPRESAS " I’ve seen many bright ideas fail due to bad execution, but on the other hand, I’ve seen simple ideas rocket through diligent execution. So it’s always about people. We look at industries where we have an edge in knowledge and experience.

Then we look at the attitude - if you are not passionate about your business, why should we be? And last but not least, we are always looking for partners, we don’t need yes-sayers, we value partners who stand out with their opinion and are ready to take ownership for their decisions.

IN YOUR OPINION WHAT QUALITIES MAKE JKR STAND OUT ABOVE ITS COMPETITORS? First I would say our general approach to investing. We don’t invest in companies, we invest in people and partnerships. Secondly, we are transparent and fast in decisionmaking. Also, the JKR team has massive expertise and network in several industries like iGaming, esports and fintech.

La tecnología y la IA, el ML, la robótica, etc., atraerán muchas inversiones. El sector de la salud también porque siempre nos esforzamos por estar más sanos y vivir más tiempo.

La cuarentena mundial ha demostrado la necesidad de entretenimiento en las redes sociales y el crecimiento de, por ejemplo, TikTok es prueba de ello. Los gigantes tecnológicos como Facebook, Alphabet, Apple y Netflix siempre buscarán nuevas ideas y soluciones para atraer a sus usuarios. Algunos negocios desconectados del mundo digital también tienen una buena perspectiva. Creo que los restaurantes, los hoteles, los viajes y el entretenimiento crecerán en el futuro. El ser humano necesita la interacción social y, a medida que nos volvamos más digitales, aumentará la necesidad de conocer a la gente cara a cara y hacer actividades en la vida real.

INVERTIR Y SON IMPORTANTES LOS VALORES COMUNES? En JKR creemos que primero construimos relaciones y luego construimos empresas. Como gestor de inversiones, tienes que evaluar la oportunidad de inversión, por supuesto, pero en última instancia, un equipo de personas tiene que ejecutar el plan. He visto fracasar muchas ideas brillantes por mala ejecución y, por otro lado, he visto cómo ideas sencillas se disparan gracias a una ejecución magnífica. Así que, lo importante son las personas.

Nos fijamos en los sectores en los que tenemos una ventaja en cuanto a conocimientos y experiencia.

Luego nos fijamos en la actitud: si no te apasiona tu negocio, ¿por qué a nosotros sí? Y por último, pero no menos importante, siempre buscamos socios, no necesitamos personas que digan que sí, sino que valoramos a los socios que tengan una opinión y estén dispuestos a asumir sus decisiones.

DESDE TU PUNTO DE VISTA, ¿POR QUÉ CREES QUE JKR DESTACA POR ENCIMA DE LA COMPETENCIA?

Creo que la industria del iGaming se consolidará aún más. Si buscas una oportunidad, te recomendaría explorar nichos sin explotar y apuntar a mercados emergentes como Latinoamérica, Asia y Estados Unidos, donde los estados se empiezan a regular.

Como ya he mencionado, los inversores buscarán soluciones de automatización. En cuanto a la afiliación, la educación y la sanidad son sectores interesantes.

En primer lugar, diría que por nuestro enfoque general de la inversión. No invertimos en empresas, sino en personas y asociaciones. En segundo lugar, somos transparentes y rápidos en la toma de decisiones. Además, el equipo de JKR tiene una gran experiencia y una gran red de contactos en varios sectores como el del juego electrónico, los deportes electrónicos y las tecnologías financieras.

HÁBLANOS DE TU ENFOQUE DE INVERSIÓN: ¿CUÁLES SON LOS PUNTOS CLAVE EN LOS QUE TE FIJAS A LA HORA DE DETERMINAR EN QUÉ EMPRESAS

Creo en los productos y servicios ecológicos y en las soluciones para utilizar los recursos naturales de nuestro planeta de forma más eficiente.

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Y

OU BECAME THE MINISTER OF GOZO IN JANUARY 2020, IT WAS THE BEGINNING OF A VERY CHALLENGING YEAR WITH COVID-19 AFFECTING ECONOMIES EVERYWHERE. TWO YEARS LATER, WHAT’S THE CURRENT STATE OF THE ISLAND? A couple of weeks after I was appointed as the Minister for Gozo, the whole world was at a standstill with the pandemic. Through our resilient economy, Gozo coped extremely well. The government has worked exceedingly hard to support our businesses and most importantly our employees.We cruised through the pandemic and managed to keep the majority of employment here in Gozo reaching record pre-pandemic unemployment on the island.

Yes, they were challenging months but the future looks to be brighter.

DO YOU HAVE ANY OTHER MEASURES TO MOVE FORWARD WITH THE STIMULATION OF THE GOZITAN ECONOMY? During these pandemic months, we have invested heavily when it comes to infrastructure linked both to businesses and connectivity by introducing several new services and infrastructure projects.

We’ve introduced a new fast ferry service which complements the existing scheduled ferry services to increase connectivity.

IN THIS INTERVIEW, HON. CLINT CAMILLERI, MINISTER FOR GOZO, SPEAKS OUT TO SiGMA GROUP’S COO SOPHIE CROUZET, ABOUT THE CHALLENGING TIMES AND THE ECONOMIC HURDLES OVERCOME BY INCREASED CONNECTIVITY FOR THE ISLAND OF GOZO.

DANS CETTE INTERVIEW, L'HONORABLE CLINT CAMILLERI, MINISTRE DE GOZO, ÉVOQUE AVEC SOPHIE CROUZET, COO DU GROUPE SIGMA, CETTE PÉRIODE DIFFICILE ET LES OBSTACLES ÉCONOMIQUES SURMONTÉS GRÂCE À UNE CONNECTIVITÉ ACCRUE SUR L'ÎLE DE GOZO.

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Last January we also introduced the second fiber optic cable aimed at attracting new investments linked to the digital economy and iGaming.

Previously we were only dependent on one fiber optic cable, the second one gives assurance and peace of mind to all the businesses operating in these sectors with a continuous connection not only to Malta but also to the rest of the world when it comes to the digital link and accessibility. As any other island, we are very much dependent on connectivity and accessibility. We are also in an historical moment as we are now in the planning phase on the development of the airfield which will not create a new avenue of connectivity, but shall enable for the first time, aviation related investments and Technological R&D in Gozo.

Q&A 问答

The

LAW OF CONNECTIVITY

LA LOI DE LA CONNECTIVITÉ

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Apart from all the national financial and fiscal incentives offered by the Maltese jurisdiction, the Ministry for Gozo is also offering exclusive financial incentives to companies who decide to choose to operate from Gozo.

Traditionally, our economy was more reliant on tourism, but the need to diversify the economy, with other sectors to start operating on the sister island is fundamental. Gozo has prepared and continues to work on an ecosystem that supports new economic niches within the digital sector to flourish.

ARE THERE ANY SCHEMES AIMED AT INCENTIVISING THIS BOOST? National attractiveness for businesses to base operations in our country derives from several factors: our climate, culture, way of life, local talent, working ethics, corporate taxation system, and many other financial incentives. Some of the incentives we’ve set up include fiscal and payback schemes whereby quality and sustainable employment are supported by lucrative grants. We have put a lot of effort into investing money to promote our culture, way of living, landscape, and people. We’re doing this for both the business sector but also for tourism.

I believe business and leisure can go extremely well in Gozo. In fact, I believe that Gozo is an island that offers the perfect work-life balance.

" I BELIEVE BUSINESS AND PLEASURE CAN GO EXTREMELY WELL IN GOZO "

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THE DIGITAL INDUSTRY IS ONE OF THE FEW THAT SURVIVED THE PANDEMIC AND WE KNOW THAT MALTA IS CONSIDERED THE HUB OF GAMING. DO YOU SEE GOZO EMBRACING THE GAMING ECOSYSTEM? Yes, I believe during the past years iGaming and the digital economy boomed in Malta and several Gozitans have benefitted from these employment opportunities on the mainland. On the other hand, Gozo did not attract its fair share of this industry. To help with this, we have invested in highend premises where companies can relocate or open and operate in Gozo.

THE TOURISM INDUSTRY ALL OVER THE WORLD HAS KICKED OFF DURING THESE MONTHS. DOES GOZO HAVE A SEPARATE STRATEGY TO BRING ITS OWN SHARE OF VISITORS? The worst-hit sector during the pandemic was tourism with a lot of restrictions in all countries being introduced, this situation did not only affect Gozo and Malta but the whole world. Our island is hugely dependent on the tourism sector, however, as an island, when the airport was closed, we targeted a different niche which was internal tourism, this helped us provide a significant boost to our economy with Maltese people deciding to travel to Gozo instead of abroad.

Q&A 问答

V

OUS ÊTES DEVENU MINISTRE DE GOZO EN JANVIER 2020... AU DÉBUT DU COVID-19, ET D'UNE ANNÉE TRÈS DIFFICILE ÉCONOMIQUEMENT. DEUX ANS PLUS TARD, COMMENT SE PORTE L'ÎLE ?

Quelques semaines après ma nomination au poste de ministre de Gozo, le monde entier était au point mort avec la pandémie. Grâce à notre économie résiliente, Gozo s'en est extrêmement bien sorti. Le gouvernement a travaillé dur pour soutenir les entreprises et employés.

Nous avons traversé la pandémie en réussissant à maintenir la majorité des emplois à Gozo. Oui, ces mois furent difficiles, mais l'avenir s'annonce plus radieux.

QUELLES SONT LES AUTRES MESURES PRÉVUES POUR STIMULER L'ÉCONOMIE GOZITAINE ?

Au cours de cette pandémie, nous avons beaucoup investi en matière d'infrastructures liées aux entreprises et à la connectivité, avec de nouveaux services et projets, comme un nouveau service de ferry rapide qui permet d’augmenter la connectivité.

Depuis janvier dernier, nous avons également un deuxième câble à fibre optique, pour attirer à nous de nouveaux investissements liés à l'économie numérique et à l'iGaming. Auparavant, nous ne dépendions que d'un seul câble à fibre optique. Le second apporte assurance et tranquillité d'esprit à toutes les entreprises de ces secteurs, avec une connexion continue non seulement à Malte mais aussi dans le reste du monde. Comme toutes les îles, nous sommes fortement dépendants de la connectivité et de l'accessibilité. C'est un moment historique : nous sommes maintenant dans la phase de planification du développement de l'aérodrome, qui permettra pour la première fois des investissements liés à l'aviation et à la R&D technologique à Gozo.

L'INDUSTRIE NUMÉRIQUE EST L'UNE DES RARES À AVOIR RÉSISTÉ À LA PANDÉMIE. NOUS SAVONS QUE MALTE

EST CONSIDÉRÉE COMME LA PLAQUE TOURNANTE DU JEU. VOYEZ-VOUS GOZO ADOPTER L'INDUSTRIE DU JEU D’ ARGENT? Oui, je le pense. Depuis quelques années, l'intérêt pour l’iGaming et l'économie numérique est en pleine expansion à Malte et plusieurs Gozitans ont bénéficié de ces opportunités d'emploi sur le continent. Cependant, Gozo n'a pas autant attiré les acteurs de cette industrie. Pour changer cela, nous avons investi dans des locaux haut de gamme, dans lesquels les entreprises peuvent déménager, ou ouvrir de nouveaux bureaux à Gozo. Outre les incitations nationales -financières et fiscales -offertes par la juridiction maltaise, le ministère de Gozo offre également des incitations financières exclusives aux entreprises qui décident d'opérer à Gozo.

" SELON MOI, À LA FOIS LES AFFAIRES ET LE PLAISIR SONT TRÈS PRÉSENTS À GOZO "

Traditionnellement, notre économie reposait davantage sur le tourisme, mais la nécessité de diversifier l'économie, avec d'autres secteurs opérant sur l'île sœur, est fondamentale. J'aime préparer et construire un écosystème qui soutient l'épanouissement de nouvelles niches économiques dans le secteur numérique.

QUELS DISPOSITIFS FAVORISENT CE COUP DE POUCE ?

L'attractivité nationale pour les entreprises découle de plusieurs facteurs : notre climat, notre culture, notre mode de vie, les talents locaux, l'éthique de travail, le système de fiscalité des entreprises et de nombreuses autres incitations financières.

Certaines des incitations que nous avons mises en place comprennent des programmes fiscaux et de récupération ; la qualité et l'emploi durable sont soutenus par des subventions lucratives. Nous avons déployé beaucoup d'efforts pour investir de l'argent afin de promouvoir notre culture, notre mode de vie, nos paysages et notre peuple. Nous le faisons à la fois pour le secteur des affaires mais aussi pour le tourisme. Selon moi, à la fois les affaires et le plaisir sont très présents à Gozo. En fait, je pense que Gozo est une île qui offre un équilibre parfait entre vie professionnelle et vie privée.

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" WE HAVE INVESTED IN HIGH-END PREMISES WHERE COMPANIES CAN RELOCATE OR OPEN AND OPERATE IN GOZO "

L'INDUSTRIE DU TOURISME DU MONDE ENTIER A REDÉMARRÉ AU QUART DE TOUR AU COURS DE CES MOIS. L’ÎLE DE GOZO A-T-ELLE UNE STRATÉGIE POUR ATTIRER SES PROPRES VISITEURS ?

Le secteur le plus touché pendant la pandémie était celui du tourisme, avec de nombreuses restrictions dans tous les pays.

Cette situation n'a pas seulement affecté Gozo et Malte, mais le monde entier. Notre île dépend énormément du secteur du tourisme mais, en tant qu'île, lorsque l'aéroport a été fermé, nous avons ciblé une différente niche : le tourisme interne. Cela nous a aidé à donner un coup de pouce à notre économie, les Maltais ayant décidé de découvrir Gozo plutôt que des pays étrangers.

Pendant ce temps, nous avons émis à deux reprises un certain nombre de bons d’achat ciblant le secteur de la vente au détail et du tourisme, ce qui était très important pour nos entreprises.

Nos campagnes de vaccination ont également joué un rôle important dans la relance du tourisme venant de l’étranger. La majorité de la population est vaccinée, ce qui a permis aux îles de Malte et Gozo d'être vues comme des destinations sûres.

IL Y A QUELQUES SEMAINES, UN NOUVEAU BUREAU A OUVERT SES PORTES À GOZO POUR LA COMMUNAUTÉ LGBTIQ+. QUELLE EST L'IMPLICATION DE GOZO DANS CETTE PROBLÉMATIQUE ?

Le gouvernement, et nous, en tant que ministres, pouvons avoir tendance à nous concentrer sur des projets et des investissements plus importants... cependant, cette initiative relativement petite consistant à offrir un espace adéquat pour ces opérations est symbolique, et démontre comment une petite île a échappé au conservatisme, se transformant en un territoire plus inclusif.

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Offrir ces locaux à cette communauté, dans une partie centrale de l'île -à côté du ministère de Gozo -fait passer un message primordial : nous, en tant qu'île, sommes tous en faveur de l'égalité, de la diversité et des droits civils.

Nous travaillons également avec le ministère de l'Égalité, de la Recherche et de l'Innovation à Malte (dirigé par le Dr Owen Bonnici) afin de faire partie de la Pride 2023, qui se tiendra à Malte. Je souhaite que Gozo fasse également partie de cet événement très spécial.

COMMENT VOYEZ-VOUS L’AVENIR DE GOZO, DANS LES PROCHAINES ANNÉES ?

En ce moment, nous menons une consultation publique via l'intermédiaire du gouvernement de l'Autorité de développement régional, afin de recueillir toutes les opinions et suggestions du public, des ONG, des entreprises et de toutes les parties prenantes qui ont à cœur de développer une vision globale pour Gozo au cours des 10 prochaines années.

Je pense que nous devons continuer à évoluer et à attirer des investisseurs pour faire de notre île une force économique qui profite à l'ensemble de Malte. Mais nous devons également prendre en compte d'autres aspects, comme l'environnement naturel, les bâtiments et les rues emblématiques de ces îles.

Ceux-ci participent à notre succès et nous devons en prendre soin. À mon avis, Gozo restera Gozo, tel que nous le connaissons, si une forte base de Gozitans réside sur l'île.

C'est pourquoi nous investissons dans la connectivité, l'accessibilité et la diversification économique : pour attirer à nous d'autres générations de talents gozitans qui ont changé de résidence, et vivent de manière permanente ou partielle à Malte. La connectivité est la clé de notre succès économique.

Q&A 问答

During this time, we have twice issued a number of vouchers targeting the retail and tourism sector. That stimulus was very important for our businesses.

Our successful vaccine rollout also played an important role in restimulating foreign tourism to visit our island. With the absolute majority of the population vaccinated, Malta and Gozo have garnered reputable status as safe destinations.

A FEW WEEKS AGO A NEW OFFICE FOR THE LGBTIQ+ COMMUNITY OPENED IN GOZO. WHAT’S THE INVOLVEMENT OF GOZO IN THESE MATTERS? The Government, and we as Ministers may tend to focus on bigger projects, and investments, however, this relatively small initiative of offering adequate office space for operations is symbolic in demonstrating how a small island has escaped conservatism, developing into a more inclusive island.

Giving this NGO community such premises in a central part of the island next to the Ministry of Gozo draws a paramount message that we, as an island, are all out for equality, diversity, and civil rights.

We are also working with the Ministry for Equality, Research and Innovation in Malta headed by Dr. Owen Bonnici, in order to be part of the pride 2023 which will be held here in Malta, and want Gozo to be part of this very special event as well.

HOW DO YOU SEE GOZO IN THE COMING YEARS? At the moment we are conducting a public consultation through the Gozo Regional Development Authority in order to gather all opinions and suggestions from the public, NGOs, businesses, and from all those stakeholders who have Gozo at heart in order to develop a comprehensive vision that shall lead Gozo in the next 10 years.

I believe that we need to continue progressing, we need to continue attracting investment to make our island an economic fit for the whole of Malta, however, we also need to take care of other aspects, when it comes to the natural environment, iconic buildings, and iconic streetscape that we have in these islands.

These are part of our success and we need to conserve them. In my opinion, Gozo remains Gozo as we know it if a strong base of Gozitans resides on the Island. This is why we are investing in connectivity, accessibility, and economic diversification, to continue luring back other generations of Gozitan talent that switched permanent or partial residence in Malta. Connectivity is key to our economic success.

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SEEKING EXCELLENCE REYES JARA TALKS ABOUT HOW A PURSUIT OF PERFECTION AND A LOVE OF LEARNING HAS HELPED HER FIND SUCCESS IN HER ROLE AS MANAGING DIRECTOR FOR GAME LOUNGE’S SPANISH DIVISION.

T

ODAY GAME LOUNGE BOASTS A 120-STRONG TEAM ACROSS 4 OFFICES THROUGHOUT EUROPE. HOW DID THEIR STORY BEGIN?

I’m glad you asked this, because I joined Game Lounge back in 2016, when we were just a few employees. Our story began in 2011 with Jonas Cederholm and Fredrik Langeland founding the company, and focusing on affiliate marketing for the iGaming sector in the Nordics. Once the company was established as an industry leader, they strived for successful alliances and strategic acquisitions capable of enhancing our growth, competitiveness, and profitability. Since then, Game Lounge has been facing challenges that led us to the growth of the Group and the fantastic team across the world. Outside of the EU we are already established in the Japanese market as well as in the USA - Game Lounge strives for the best, entering a new market and conquering it.

YOU CURRENTLY LEAD OPERATIONS FOR GAME LOUNGE IN SPAIN, TELL US MORE ABOUT YOUR ROLE THERE. I’ve been in the iGaming industry five years already, primarily working in project management roles, and for the past two years I’ve been working as a Managing Director in Spain, overseeing and leading the operations related to the company. Initially I was responsible for setting up the company from scratch in Spain.

Once that was done my responsibilities shifted to operating and running it from each one of the pillars supporting it: the legal, financial and HR ones. For a company to keep going, good planning (and sticking to it with discipline) is required.

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Q&A 问答

Bueno, Mejor, Superior: el camino a la excelencia REYES JARA HABLA SOBRE CÓMO SUS GANAS DE CONSEGUIR LA PERFECCIÓN Y SU PASIÓN POR APRENDER LE HAN AYUDADO A TENER ÉXITO EN SU CARGO COMO DIRECTORA DE LA FILIAL ESPAÑOLA DE GAME LOUNGE.

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OY EN DÍA, GAME LOUNGE CUENTA CON UN EQUIPO DE 120 PERSONAS REPARTIDAS EN 4 OFICINAS EN TODA EUROPA. ¿CÓMO EMPEZÓ TODO? Me alegro de que me lo preguntes, porque me uní a Game Lounge en 2016, cuando éramos unos pocos empleados. Nuestra historia empezó en 2011 cuando Jonas Cederholm y Fredrik Langeland fundaron la empresa, centrándose en el marketing de afiliación para el sector del iGaming en los países nórdicos. Una vez que la empresa se estableció como líder del sector, se esforzaron por conseguir alianzas exitosas

y adquisiciones estratégicas capaces de potenciar el crecimiento, competitividad y rentabilidad. Desde entonces, Game Lounge se ha enfrentado a retos que nos han llevado a crecer como Grupo y como equipo a nivel mundial. Fuera de la UE, ya estamos establecidos en el mercado japonés, así como en los EE.UU. En Game Lounge, nos esforzamos para mejorar, entrar en mercados nuevos y conquistarlos.

ACTUALMENTE DIRIGES LAS OPERACIONES DE GAME LOUNGE EN ESPAÑA, EXPLÍCANOS UN POCO CUÁL ES TU FUNCIÓN.

Ya llevo 5 años en la industria del iGaming, principalmente trabajando en funciones de gestión de proyectos y desde hace 2 años trabajo como directora general en España, supervisando y liderando las operaciones relacionadas con la empresa.

Inicialmente fui responsable de montar la empresa desde cero en España. Tras esto, mis responsabilidades pasaron a operar y dirigirla desde cada uno de los pilares que la sustentan: el legal, el financiero y los recursos humanos. Para que una empresa se mantenga en marcha, es necesaria una buena planificación (y cumplirla con disciplina).

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" TO WIN THE WAR FOR TALENT, PROVIDING STRONG LEADERSHIP AND CREATING AN INCLUSIVE ENVIRONMENT WHERE DIFFERENCES ARE VALUED AND PEOPLE CAN INNOVATE TO DRIVE BUSINESS FORWARD IS A MUST "

YOU WON THE WOMEN IN GAMING’S INSPIRATION OF THE YEAR AWARD BACK IN 2017 AND WERE APPOINTED MANAGING DIRECTOR SPAIN FOR GAME LOUNGE GROUP IN 2019. WHAT HAS BEEN THE DRIVING FORCE BEHIND YOUR CAREER SO FAR? HAVE YOU EXPERIENCED ANY BARRIERS TO PROGRESSION? My favorite motto is: “Good, better, best. Never let it rest, until your good is better and your better is best.” We are what we repeatedly do: if you want to be excellent, you must practice excellence. Consistency, discipline and perseverance. I learnt that at home when I was a child. I always say, If you’re going to do something, do it well. Otherwise, first learn about it and then begin.

I’m an engineer after all, so I strive for perfection at what I do. I understand knowledge as power, it helps me to make better, faster and smarter decisions that improve performance, and manage

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risk. That’s why you’ll always see me studying, reading or learning something new. I keep on challenging my brain and expanding my horizons.

Of course I’ve experienced barriers, it’s part of the journey, but they are just that, setbacks to bounce back higher, faster, and louder.

Just remember we are not defined by our losses but the way we stand up and get back on track.

WHEN IT COMES TO DISMANTLING BIAS IN ANY INDUSTRY, VISIBLE SUPPORT FROM SENIOR LEADERSHIP IS CRUCIAL. WHAT INITIATIVES DO YOU RECOMMEND IN ORDER TO HELP PROMOTE EQUALITY IN THE GAMING SECTOR? My experience tells me that any organisation is only as good as the people who work for it. To win the war for talent, providing strong leadership and creating an inclusive environment where differences are valued and people can innovate to drive business forward is a must.

Q&A 问答

We’re seeing more women in iGaming, but our industry is still a long way from gender equality – gender pay gaps remain and in most companies there are still substantially more men than women at both board and C-level.

I recommend forming strategic plans to break the vertical segregation which prevents women from accessing management and leadership positions. Crucial to this is promoting conciliation between

work and personal life, facilitating shifts and formulas, such as working from home for both men and women.

I also suggest establishing a salary policy based on skills, training, experience and productivity to help reduce the pay gap, and establish the interview system for internal promotions, based on knowledge, skills and tests. And most importantly, remove prejudices.

Women, just like men, are great professionals and leaders.

EN 2017, GANASTE EL PREMIO WOMEN IN GAMING'S INSPIRATION OF THE YEAR Y EN 2019 FUISTE NOMBRADA DIRECTORA GENERAL EN ESPAÑA DE GAME LOUNGE GROUP. ¿CUÁL HA SIDO EL MOTOR DE TU CARRERA HASTA AHORA? ¿HAS TENIDO ALGUNA DIFICULTAD A LA HORA DE PROGRESAR? Mi lema favorito es: "Bueno, mejor, superior. Trabaja todo lo que puedas hasta que tengas de lo bueno lo mejor y de lo mejor lo superior ". Si lo ves así, te define lo que haces: si quieres ser excelente, debes practicar la excelencia. Constancia, disciplina y perseverancia.

Eso me lo enseñaron en casa cuando era pequeña.

Siempre digo: si vas a hacer algo, hazlo bien. Si no, primero aprende cómo funciona y luego empieza.

Al fin y al cabo, soy ingeniera, por lo tanto, busco la perfección en lo que hago. Entiendo el conocimiento como poder, me ayuda a tomar decisiones mejores, más rápidas y más inteligentes que mejoran el rendimiento y a gestionar el riesgo. Por eso, siempre me verás estudiando, leyendo o aprendiendo algo nuevo. Sigo desafiando a mi cerebro y ampliando mis horizontes. Sin duda me he encontrado dificultades, son parte del viaje, pero son sólo eso, contratiempos para rebotar más alto, más rápido y más fuerte.

Solo hay que recordar que no nos definen nuestras derrotas, sino la forma en que nos levantamos y volvemos a la carga.

EL APOYO VISIBLE DE LOS ALTOS CARGOS ES CRUCIAL PARA ACABAR CON LOS PREJUICIOS DE LA INDUSTRIA. ¿QUÉ INICIATIVAS RECOMIENDAS PARA AYUDAR A PROMOVER LA IGUALDAD EN EL SECTOR DEL JUEGO?

" PARA GANAR LA GUERRA POR EL TALENTO, ES IMPRESCINDIBLE OFRECER UN LIDERAZGO SÓLIDO Y CREAR UN ENTORNO INCLUSIVO EN EL QUE SE VALORE LA DIVERSIDAD Y LAS PERSONAS PUEDAN INNOVAR PARA POTENCIAR EL NEGOCIO " Mi experiencia me dice que las empresas son igual de buenas como las personas que trabajan en ella.

Para ganar la guerra por el talento, es imprescindible ofrecer un liderazgo sólido y crear un entorno inclusivo en el que se valore la diversidad y las personas puedan innovar para potenciar el negocio.

Cada vez hay más mujeres en el sector del juego, pero aún queda mucho para conseguir la igualdad de género: las diferencias salariales entre hombres y mujeres siguen existiendo y en la mayoría de las empresas todavía hay muchos más hombres que mujeres en los consejos de administración y en los puestos directivos.

Recomiendo elaborar planes estratégicos para romper la segregación vertical que les impide a las mujeres acceder a los puestos de dirección y liderazgo. Para ello, es fundamental promover la conciliación de la vida laboral y personal, facilitar turnos y fórmulas, como el trabajo desde casa tanto para hombres como para mujeres.

También sugiero establecer una política salarial basada en las habilidades, la formación, la experiencia y la productividad para ayudar a reducir la brecha salarial y establecer el sistema de entrevistas para las promociones internas basado en conocimientos, habilidades y pruebas. Y lo más importante, deshacerse de los prejuicios. Las mujeres, al igual que los hombres, son grandes profesionales y líderes.

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FEATURE 专题报道

BOUNCiNG Rebondir

back THE BOSTON LINK SURVEY REVEALS AN INFLUX OF NEW, MGA-LICENSED OPERATORS SETTING UP BUSINESS IN MALTA, DESPITE COVID-19. REPORT BY RAMONA DEPARES.

L'ENQUÊTE DE BOSTON LINK MET EN AVANT L’ARRIVÉE DE NOUVEAUX OPÉRATEURS AGRÉÉS MGA À MALTE, MALGRÉ LE COVID-19. UN RAPPORT DE RAMONA DEPARES.

AUTUMN / WINTER 2021

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T

he trend for iGaming jobs in Malta is on a growth spurt as, during the first quarter of 2021, the number of new jobs created was consistently above pre-COVID-19 levels, as the island sees a return to the busy hub it is known to be, with live iGaming events also back.

The encouraging news was revealed by the latest iGaming Salary survey, conducted by specialist recruitment company Boston Link. The survey, which is considered an industry benchmark, refers to the Malta iGaming jobs market as “particularly resilient”, with statistics finding a considerable 6% Year on Year increase, continued demand for data-led skill sets, and greater focus on compliance and regulatory roles. iGaming job salaries are also on an upward curve, especially for senior positions, with senior management roles and CEOs earning a fraction more than they did the previous year.

Boston Link Managing Director Julian Perigo attributes this to the fact that, at a high level, the iGaming industry was not really impacted by the pandemic, and that “the demand for talent remains strong”.

But the rich pickings are not limited to executive and C-level roles, as even specialist roles like dev ops, legal and compliance teams are also commanding higher wages.

And, with legal and compliance continuing to take on an even more vital role, and more and more markets undergoing tighter regulations, roles that require a specific skill set are even more in demand as companies find that they need to employ more people with more specialist skills at a high level. iGAMING JOBS MALTA – AN INDUSTRY MATURED We reached out to Barry Malone, Boston Link’s Senior Consultant, to find out more about why iGaming jobs in Malta have defeated COVID-19 expectations.

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“There are many reasons iGaming jobs in Malta are still the most coveted,” he explains. “The obvious ones being that it is the gateway to Europe and beyond and it also enjoys fantastic weather and an advantageous tax system.”

But, he adds, the reasons why the industry has proven to be so resilient in the toughest of times go beyond those. Malta also boasts a strong talent pool, compared to other areas such as Bulgaria and Tallinn, where resources tend to be quite junior.

" THE SURVEY, WHICH IS CONSIDERED AN INDUSTRY BENCHMARK, REFERS TO THE MALTA iGAMING JOBS MARKET AS PARTICULARLY RESILIENT " “The industry itself is also more mature. iGaming jobs in Malta have been growing strong for the past 17 years, and in fact many companies choose to base their core staff on the island to tap into that pool.

Malta is an attractive country for relocation and can guarantee a strong infrastructure, good schooling, and a universal English language… It is also easier to connect and to form networks, in general,” Barry adds.

Asked why iGaming jobs in Malta would present a bigger pull than, say, in Cyprus or Gibraltar, the reply is straightforward: salaries can be a lot more competitive here. However, he warns, the days when headhunted candidates could name their number are long gone, and the market has now stabilised.

“iGaming is a niche that will always require a select talent pool, but the demand outweighs the need and volume, which means that with more mainstream roles, the salaries will align.

Nowadays there is more transparency, and more job-hopping, so people can compare – whereas before, when it was a fledgling industry, the start ups were shooting figures in the dark. Now, even the companies have matured. Everyone has learnt their lessons and HR and acquisition teams tend to benchmark internal structures with the long-term in mind, rather than the quick fire hire.”

According to Boston Link findings, job candidates’ approach when job-hunting has likewise matured, with salary no longer being the only determining factor.

When it comes to iGaming jobs in Malta, prospective employees are usually looking at how sustainable a company is, what the vision is and whether remote work – or at least a hybrid option – is offered.

In terms of which jobs are most in demand, compliance has increased exponentially in importance throughout the past 18 months, which means that this represents a growth area that is unlikely to slow down.

Thus, roles within customer due diligence, responsible gaming, digital and tech will continue seeing an increase in demands, especially with the focus on emerging and new markets, and their regulation.

According to Boston Link, forecasts for iGaming jobs in Malta throughout the rest of 2021 include a greater push for employee benefits and a shift from traditional company events like Friday beers to Work From Home benefits, as 90% of survey respondent feedback indicated a wish to work remotely at least part of the time for the rest of their working lives. Seventy percent are in fact already working fully or partially remotely.

Moreover, existing MGA-licensed businesses are expanding and, despite any travel restrictions, new operators continue to pick Malta as their hub, making for an even rosier outlook.

FEATURE 专题报道

L

a tendance des postes dans l’iGaming à Malte est en pleine croissance : au cours du premier trimestre 2021, la quantité de postes créés était invariablement supérieure aux chiffres précédant le COVID. L'île redevient le centre de l’univers des jeux d'argent en ligne, avec un retour des événements en face à face.

Cette bonne nouvelle nous vient de la dernière enquête sur les salaires dans l’univers des jeux d’argent, menée par la société de recrutement spécialisée Boston Link. L'étude, considérée comme une référence du secteur, qualifie le marché de l'emploi iGaming à Malte de « particulièrement résilient » avec des statistiques révélant une augmentation considérable de 6 % d'une année sur l'autre, une demande continue de compétences basées sur les données et un focus sur la conformité et les rôles de régulation.

Les salaires sont également à la hausse, en particulier pour les postes de direction et les PDG, qui gagnent plus que l'année précédente.

Le directeur général de Boston Link, Julian Perigo, attribue cela au fait que l'industrie iGaming n'a pas vraiment été touchée par la pandémie, et que « la demande de talents reste importante ».

Les équipes de développement, les équipes juridiques et de conformité, profitent également de cette augmentation de salaires.

Alors que de plus en plus de marchés sont soumis à des réglementations de plus en plus strictes, les rôles qui nécessitent un ensemble de compétences spécifiques sont encore plus demandés. Les entreprises réalisent qu'elles doivent employer de nouvelles personnes, avec des compétences plus spécialisées.

"Il y a de nombreuses raisons qui expliquent que les emplois iGaming à Malte restent les plus convoités" expliquet-il. "Les plus évidentes sont que l'île est une porte d'entrée vers l'Europe (et audelà), qui bénéficie d'un climat fantastique et d'un système fiscal avantageux."

Mais, ajoute-t-il, d’autres facteurs ont contribué à cette résilience de l'industrie dans des moments difficiles, comme le fait que Malte dispose d'un bassin de talents solide, surtout par rapport à d'autres régions telles que la Bulgarie et Tallinn, où les ressources humaines sont plus jeunes et débutent. « L'industrie elle-même est également plus mature. Les postes dans l’iGaming à Malte se sont multipliés au cours des 17 dernières années, et de nombreuses entreprises choisissent d'avoir du personnel sur l'île. Malte est un pays attractif pour la relocalisation ; il peut garantir une infrastructure solide, de bonnes écoles, et la présence de la langue anglaise, universelle… Réseauter est également plus facile, de manière générale » ajoute Barry.

Lorsqu'on lui a demandé pourquoi les offres dans l’iGaming à Malte présentent un plus grand attrait que dans d’autres pays, comme par exemple Chypre ou Gibraltar, la réponse est simple : ici, les salaires peuvent être beaucoup plus compétitifs. Cependant, prévient-il, l'époque où les candidats pouvaient décider de leur salaire est révolue : le marché s'est bel et bien stabilisé.

LES JOBS IGAMING À MALTE – UNE INDUSTRIE À MATURITÉ

“L’iGaming est une niche qui nécessitera toujours des talents, mais la demande l’emporte... ce qui signifie que, pour des rôles plus traditionnels, les salaires s'aligneront. De nos jours, il y a plus de transparence et plus de fluidité, de changement d'emploi. Les employés peuvent comparer... alors qu'avant, quand il s'agissait d’une industrie naissante, les start-ups étaient dans le noir complet.

Mais les entreprises ont changé.

Nous avons contacté Barry Malone, le consultant principal de Boston Link, pour en savoir plus sur les raisons qui expliquent que les emplois iGaming à Malte aient dépassé les attentes.

Tout le monde en a tiré des leçons et les équipes RH et d’acquisition préfèrent maintenant comparer les structures internes en réfléchissant au long terme.

Cette vision prime sur l'embauche rapide.”

" L'ÉTUDE, CONSIDÉRÉE COMME UNE RÉFÉRENCE DU SECTEUR, QUALIFIE LE MARCHÉ DE L'EMPLOI iGAMING À MALTE DE PARTICULIÈREMENT RÉSILIENT " Selon les conclusions de Boston Link, les candidats ont également mûri. Pour eux, le salaire n'est plus le seul facteur déterminant. En ce qui concerne les emplois iGaming à Malte, les employés potentiels examinent généralement la durabilité d'une entreprise, sa vision, et si le télétravail est (au moins en partie) autorisé.

La demande d’employés travaillant dans le domaine de la conformité a augmenté de façon exponentielle au cours des 18 derniers mois, et cette tendance devrait se poursuivre. L’augmentation de la demande pour les postes liés au secteur de la vigilance à l'égard de la clientèle, du jeu responsable, du numérique et de la technologie devraient se poursuivre, en particulier pour ce qui est des marchés émergents et nouveaux.

Selon Boston Link, les prévisions pour le reste de l’année comprennent une plus grande incitation aux avantages sociaux des employés, ainsi qu’une transition des événements d'entreprise traditionnels (comme le verre du vendredi) au travail à domicile. En effet, 90% des répondants au sondage ont évoqué le souhait de travailler à distance au moins une partie du temps, et ce pour le reste de leur vie professionnelle. 70% travaillent déjà totalement ou partiellement à distance.

Les entreprises sous licence MGA se développent. Malgré les restrictions de voyage, de nouveaux opérateurs continuent de choisir Malte... les perspectives sont donc optimistes.

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内容为王 ISABELLA-RAE BANDA, MANAGING DIRECTOR AT THE WRITERS GROUP SPEAKS WITH SiGMA MAGAZINE ABOUT HOW QUALITY CONTENT CAN HELP ENSURE YOUR BUSINESS IS A CUT ABOVE THE REST. THE WRITERS集团执行总监与SiGMA杂志谈论 高质量的内容如何帮助确保你的企业超群。

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Q&A 问答

FOR THOSE NEW TO THE WRITERS GROUP, WHAT KIND OF SERVICES DO YOU OFFER? The Writers Group offers a wide scheme of Strategic Content Creation, including but not exclusive to the following: New Affiliate Sites, Casino Sites (Casino Reviews, Game descriptions, Industry News etc, Blogs, Newsletters, SMS Shots, White papers, Social Media posts and Microblogs, Scripts for twitch etc, Press Releases, SEO including Link Building, Translations and Localisations, Social Media Management and Marketing, Content Audit and Strategic Plans, and Video and Photographic Content.

TWG provides you with well-written, accurate content that will make all the difference to your business. We use writers with in-depth industry expertise, so we’re in tune with the challenges and opportunities facing customers.

This means that we can put ideas and information into words that will resonate with clients on a much deeper level and because we optimise content for SEO, that content will be transmitted to the very heart of your target audience, Nurturing your brand image and ensuring your business stands out from the crowd.

We are very process oriented and always follow the following procedure:

KICK OFF MEETING 初阶会议

REQUIRMENTS GATHERING 需求汇集

RESEARCH 资料调查

TWG is flexible and works with clients on different engagement models ranging from outsourcing, to project based, to serve as an extension of in-house departments on retainer agreements.

CONTENT FITS PERFECTLY INTO A GROWING GIG TYPE ECONOMY, IS A NOMADIC WORK LIFE THE FUTURE? Yes, I believe this is where things are heading, but The Writers Group is slightly different as we’re focused on building long-term working relationships with our clients, where we can add value on an ongoing basis, as opposed to ad-hoc tasks which are predominant in the freelancers space. From our experience we’ve seen a constant evolution from a gig based engagement to a more regular flow of jobs.

Once trust is built and established, clients tend to embed TWG more and more into their day-to-day operations. Then… needless to say, there are different organisational cultures that would affect the relationship type and level.

请

为那些还不熟悉THE WRITERS集团的人说明一 下，你们提供什么样的服务？

THE WRITERS集团提供广泛的战略内容创作计划，包 括但不限于以下方面：新的代理联盟网站、赌场网站（

赌场评论、游戏描述、产业新闻等）、博客、通讯、短信、

白皮书、社交媒体贴文和微网志、TWITCH脚本等、新闻

稿、SEO（包括链接建设）、翻译和本地化、社交媒体管理 和营销、内容审计和战略计划，以及视频和摄影内容。

TWG提供您书写良好、精确的内容，这将使您的业务不 同凡响。 我们的笔者具有深入的产业专业知识，因此我 们能够掌握客户面临的挑战和机遇。

这意味着我们可以将想法和信息转化为文字，在更深的 层次上与客户产生共鸣。 由于我们对内容进行了SEO优 化，这些内容将能打中客户目标受众的内心，培养品牌 形象，确保企业脱颖而出。

我们非常以流程为重，并始终遵循以下程序：

CONTENT CREATION AND OPTIMISATION

QUALITY CONTROL 质量控管

SIGN-OFF 结案

创作内容与优化

TWG很灵活，以不同的参与模式与客户合作，从外包、 基于项目合作再到内部部门延伸合作的保留协议皆涵 盖在内。

内容完全合乎日益增长的日益经济，游牧式的工作生活 是未来的趋势吗？

是的，我相信这是未来的发展方向，但THE WRITERS

GROUP略有不同，因为我们专注于与客户建立长期的工 作关系，我们可以在现行基础上增加价值，而非主导自 由职业者的临时任务模式。 从我们的经验来看，我们已 经看到了自加入零工模式不断转变成更有规律的工作

流程。 一旦建立起信任，客户往往会越来越多将TWG加

入到日常运作中。 接着......不用多说，不同的组织文化会 影响合作关系的类型和水平。

AUTUMN / WINTER 2021

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Q&A 问答

Deliverables is what we focus on.

Different writers find inspiration in different ways. Flexibility and the surroundings tend to fuel writing and creative juices. Where writers are physically located is very secondary. What we manage is the output quality, so the nomadic work life fits in nicely to our modus operandi. We’ve taken years to assemble an A-team which is reliable and marries our quality standard to perfection. We have writers writing from beaches in Greece, from the river side in London and firesides in cold Finland - but they are all alike in one thing… the respect towards our 6 core pillars - Quality, Efficiency, Passion, Expertise, Commitment and Integrity!

" WE’RE FOCUSED ON BUILDING LONGTERM WORKING RELATIONSHIPS WITH OUR CLIENTS, WHERE WE CAN ADD VALUE ON AN ONGOING BASIS " WHY IS QUALITY CONTENT CREATION SO IMPORTANT TO FINDING SUCCESS IN THE iGAMING INDUSTRY? It is the brand speaking. Content is King! Is not a cliche after all.

The internet is made of words (and other content!). Brands speak to their audiences. They listen, they offer empathy, they

entice, they convert, they sell, they support, they help, they inform and keep-up-to date with the latest news. To start with, the tone of voice is a reflection of the core values behind a brand.

In addition, high quality content helps in SEP ranking, drives the engagement level up, and aids in constant conversions.

Performance is directly based on the quality of content. The Internet is full of clutter … and good quality content helps cut through the noise.

WHAT GOES INTO CREATING THE PERFECT PIECE OF CONTENT? Understanding the client’s brief, having well defined specifications as well as in-detail requirements is always key to having a successful content project. We are very strict, in that no writing starts before a proper brief is compiled. We brainstorm.

We contribute ideas. We put forward strategic thoughts. We ensure the brief is a reflection of the actual client’s needs.

Information on your business, industry, competitors, customers and objectives is gathered to ensure the writing is on point.

We’ll match projects to the writer with the most experience in that area. Localisation is another aspect which we take very seriously, as it enhances conversion and engagement levels. Localisation helps brands achieve trust with their audiences.

Fact checking, proofreading and editing are three other extremely important phases in creating the perfect piece of content. Quality assurance is done by the same writer on another day and, in addition, another professional cross checks all generated content.

“ 我们专注于与客户建立 长期的工作关系，我们可以 在现行基础上增加价值 ” 可交付成果是我们关注的重点。 不同的笔者通过不 同的方式找到灵感。 灵活性和周围的环境往往会助 长写作和创作的热情。 笔者们实际为于何处非常次 要。 我们管理的是产出质量，所以游牧式的工作生

活很适合我们。 我们花了多年时间组建了一支可靠

的A级团队，并将质量标准完美地结合起来。 我们的 笔者们在希腊的海滩、伦敦的河边和寒冷的芬兰的 炉边写作——但他们都有一个共同点......那就是遵 循我们6个核心支柱的尊重——质量、效率、激情、 专业、承诺和诚信！

为什么高质量的内容创作对在iGAMING产业中的 成功如此重要？

内容是品牌的代言人。 “内容为王！”有其道理。 互联 网是由文字（和其他内容！）组成的。 品牌向他们的

受众传递信息；他们倾听、带来共鸣、吸引、转换、销

售、支持、帮助、告知并保持最新的资讯更新。 首先， 语气反映了一个品牌背后的核心价值观。 此外，高

质量的内容有助于搜索结果页的排名，推动提高参 与度，并有助于持续转化。 业绩直接仰赖内容的质

量。 互联网充满了杂乱无章的内容......而高质量的 内容有助于穿透噪音。

怎样才能创造出完美的内容？ 了解客户的简历，拥有明确的条件以及详细的要

求，始终是一个内容项目的成功关键。 我们非常严

格，在编制适当的简报之前，不会开始写作。 我们集 思广益、进行想法激荡、提出战略思想，并确保简报 反映出客户实际需求。 我们会收集关于你的业务、

产业、竞争对手、客户和目标的信息，以确保写作具 有针对性。 我们会将项目分配给该领域具富经验的 笔者。 本地化是我们非常重视的另一个方面，因为

它可以提高转换率和参与度。 本地化有助于品牌获 得受众的信任。 事实核查、校对和编辑是创造完美

内容的另外三个极其重要的阶段。 质量保证则由同 一位笔者在完稿后的其他日子进行，此外，还会另 外安排一位专业人员交叉检查所有产出内容。

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Entertainment is front and centre at Evoplay, playing a key part of their rebrand. In this issue’s cover story, CCO Vladimir Malakchi discusses how being entertainment driven is core to Evoplay’s brand values, brand mission and brand promise.

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COVER STORY 封面故事

Evoplay:

LETEntertain ME YOU

ПОЗВОЛЬТЕ НАМ РАЗВЛЕЧЬ ВАС РАЗВЛЕЧЕНИЯ НАХОДЯТСЯ В ЦЕНТРЕ ВНИМАНИЯ EVOPLAY И ИГРАЮТ КЛЮЧЕВУЮ РОЛЬ В ИХ РЕБРЕНДИНГЕ. В СТАТЬЕ НА ОБЛОЖКЕ ЭТОГО ВЫПУСКА ГЛАВНЫЙ УПРАВЛЯЮЩИЙ ДИРЕКТОР ВЛАДИМИР МАЛАКЧИ РАССКАЗЫВАЕТ О ТОМ, КАК УВЛЕЧЕНИЕ РАЗВЛЕЧЕНИЯМИ ЛЕЖИТ В ОСНОВЕ ЦЕННОСТЕЙ, МИССИИ И СТРЕМЛЕНИЙ БРЕНДА EVOPLAY.

AUTUMN / WINTER 2021

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Y

YOU SEE YOURSELVES AS A BRAND WITH A PHILOSOPHY AND MISSION TO BE PART OF THE ENTERTAINMENT WORLD HOW HAS THIS BEEN INCORPORATED INTO YOUR RECENT REBRAND?

That’s part of why we spend time creating groundbreaking games with stunning 3D graphics, and then let people play around with AR filters to help promote those games, etc. Entertainment, whatever the game, feature or mechanic, is our brand’s DNA.

Our rebrand puts this philosophy front and center. Actually, being entertainment driven has always been core to Evoplay, but today it is encapsulated in our brand values, brand mission and brand promise – all of which are important parts of how we market ourselves and how we onboard those who join the company. Brand is perception. It’s the way that other people see you – the way they feel about what you do and the products and services you give them.

WITH GAMIFICATION PLAYING A MORE DOMINANT ROLE IN TODAY’S ONLINE GAMING EXPERIENCE – WHAT FEATURES DO YOU BELIEVE WILL BE KEY IN 2022?

When you look at our games, email campaigns, social media, presentations and more, you see how the brand is the driving force behind everything. It’s what partners, players and the general public see – that everything we do is about entertainment. It’s more than just the games. It’s about how they form part of our story, how we give you a complete experience.

For me, gamification – or more accurately, engagement – is the key to success for today’s top titles. Our new games look to incorporate an interactive experience that rewards as you play. And with the growing use of skill-based, or rather skill-influenced elements, you have a way to let people truly ‘earn’ something within a game.

In 2022, we’ll see more tournaments because these are engagement-rich experiences. Wanting to be challenged that’s a part of people’s nature. We need to bring in elements where you play not only the casino, but against other players too. One-user games are, today, less popular than multiplayer games.

people are liking in broader forms of digital entertainment. Will engagement be as tied to gamification? I think it will be a mix: gamification, social engagement, chat bots with more personalized interaction, etc. What people see elsewhere in our digital world, they will want to see in their online casino games.

YOUR LATEST SLOT GAME, STAR GUARDIANS, IS SAID TO BE YOUR BIGGEST YET. CAN YOU TELL US MORE ABOUT WHY THIS IS SO DIFFERENT FROM OTHER GAMBLING PRODUCTS CURRENTLY ON THE MARKET? Star Guardians stands apart from other games because it offers a completely different kind of gaming/gambling experience. It’s entertainment inspired by the world of mainstream gaming. More than just a slot – it’s a game that for the first time gives players an element of control over the action. It’s iGaming’s first third-person shooter with manual control.

Based on one of the most popular gaming mechanics - the third person shooter - which in the gambling sector was sometimes implemented only in the form of thematic symbols on animations,

" BEING ENTERTAINMENT DRIVEN HAS ALWAYS BEEN CORE TO EVOPLAY, BUT TODAY IT IS ENCAPSULATED IN OUR BRAND VALUES, BRAND MISSION AND BRAND PROMISE "

The entertainment is in not only winning money, but beating fellow players.

2022 will be all about shared gaming and information.

Rewards and quests will also grow. Here we create a road, a path for someone to follow based on, for example, the number of spins made - which you are then rewarded for.

You can look at what players like within iGaming, but should also think about what

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ISSUE 16

we took the implementation to an entirely new level. We made it truly work in a slot!

Star Guardians gives you the opportunity to feel like a hero and see the game through his or her eyes.

There are three different heroes to choose from (each with unique abilities and gaming features), and at any time a player can change their mind about who they are playing as and continue the game as another hero - all without losing the result of the game they are still playing.

COVER STORY 封面故事

В

ы считаетесь брендом с философией и миссией быть частью мира развлечений – как это было включено в ваш недавний ребрендинг? Наш ребрендинг ставит эту философию во главу угла. На самом деле, развлечение всегда было основой Evoplay, но сегодня это воплощено в наших ценностях, миссии и стремлении — все это важные части того, как мы продвигаем себя и как мы привлекаем тех, кто присоединяется к компании. Бренд — это восприятие. Это то, как вас видят другие люди – то, как они думают о том, что вы делаете, а также о продуктах и услугах, которые вы им даете. Когда вы смотрите на наши игры, кампании по электронной почте, активность в социальных сетях, презентации и многое другое, вы видите, что бренд является движущей силой всего этого. Это то, что видят партнеры, игроки и широкая публика – все, что мы делаем, для развлечения. Это больше, чем просто игры. Они составляют часть нашей истории и являются главным инструментом создания полноты ощущений для наших клиентов. Это одна из причин, почему мы тратим время на создание новаторских игр с потрясающей трехмерной графикой, а затем позволяем людям экспериментировать с фильтрами AR, чтобы продвигать эти игры и т. д. Развлечения, независимо от игры, функции или механики — это ДНК нашего бренда. Поскольку геймификация играет все более доминирующую роль в сегодняшних онлайниграх, какие функции, по вашему мнению, станут ключевыми в 2022 году? Для меня геймификация или, точнее, вовлеченность — это ключ к успеху сегодняшних топовых хитов. Наши новые игры предполагают интерактивный опыт, который вознаграждается по мере игры. А растущее количество элементов, требующих особых навыков, или, скорее, основанных на уровне навыков, позволяет людям действительно «добиться» чего-то в игре. В 2022 году нас ждет еще больше турниров, потому что это отличная платформа для взаимодействия. Соревновательность — это часть человеческой натуры. Нам нужно добавить элементы, в которых можно играть не только против казино, но и против других игроков. Сегодня одиночные игры менее популярны, чем многопользовательские. Развлечение заключается не только в выигрыше денег, но и в победе над другими игроками. 2022 год будет посвящен совместным играм и распространению информации.

Также будут развиваться награды и квесты. Мы создаем дорогу, по которой нужно продолжать идти, например, за счет количества сделанных вращений, чтобы затем получить вознаграждение за пройденный путь. Вы можете посмотреть, что нравится игрокам в iGaming, но также следует подумать о том, что людям нравится в более широких формах цифровых развлечений. Будет ли вовлеченность так же связана с геймификацией? Я думаю, это будет нечто среднее: геймификация, социальное взаимодействие, чат-боты с более персонализированным взаимодействием и т. д. То, что люди видят в другом месте нашего цифрового мира, они захотят увидеть в своих играх онлайн-казино. Говорят, что ваша новая слот-игра Star Guardians на сегодняшний день самая крупная. Не могли бы вы рассказать нам подробнее, почему она так отличается от других азартных игр, представленных в настоящее время на рынке?

Star Guardians отличается от других игр, потому что предлагает совершенно другой вид игр / гемблинга. Это развлечение, вдохновленное миром популярных игр. Это больше, чем просто слот — это игра, которая впервые дает игрокам возможность контролировать действия. Это первый в iGaming шутер от третьего лица с ручным управлением. Основываясь на одной из самых популярных игровых механик – шутере от третьего лица, который в сфере гемблинга иногда реализовывался только в виде тематических символов на анимации, мы вывели реализацию на совершенно новый уровень. Мы заставили его по-настоящему работать в слоте! Star Guardians дает вам возможность почувствовать себя героем и увидеть игру его глазами. На выбор предлагается три разных героя (каждый с уникальными способностями и игровыми функциями), и в любой момент игрок может переключиться и продолжить игру в качестве другого героя – и все это без потери результата игры. Как именно игрок чувствует себя героем слот-игры? За счет еще одной уникальной особенности игры ручного режима. В Star Guardians игроки впервые сталкиваются с такой функцией в азартной игре – они могут фактически управлять персонажем, которым они играют. Перемещаться вперед или назад, влево или вправо, и выбирать во что выстрелить. Чтобы сделать ее более уникальной, при продвижении игры с помощью видеороликов и трейлеров, рекламных щитов и комиксов, все «развлечения» были созданы вокруг игры.

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“ С первых же дней работы в компании мы приняли решение разрабатывать игры, ориентированные на мобильные устройства. Это означало создание игр, которые отлично смотрятся на мобильных устройствах, но при этом не уступают в оптимизации ”

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COVER STORY 封面故事

How, exactly, does a player feel like a hero in a slot game? This is through another unique feature of the game - manual mode. In Star Guardians, players experience another first in a gambling product - they can actually control the character they are playing as.

Move them forward or back, left or right, and choose what they want to shoot. Adding to the uniqueness, we're promoting the game with videos and teaser trailers, billboard campaigns and comic books, ’entertainment’ was built around the game, too.

STAR GUARDIANS TAKES PLACE IN A DYSTOPIAN FUTURE, WE’D LOVE TO HEAR MORE ABOUT THE SETTING FOR THIS SCI-FITHEMED STORY. This was really fun to create. For this game, we created digital and printed art books and comic books because we wanted to offer that full-entertainment experience. Our partners and competition winners will receive these goodies in our ‘Star Guardian training kits’.

In the game, it’s the year 2777 and an interplanetary war has been raging for five years. It didn’t start on Earth, but on planet Triton, and you play as one of three Special Forces

soldiers. They are leading the call to arms and trying to beat back a terrible enemy: giant, insectoid aliens that will stop at nothing to destroy all life they encounter.

We built up whole worlds, character stories and background events, profiles of alien beings and robot intelligence – we even baked in motivational backstories behind our heroes, the reasons why they are so determined to beat the invading forces. More than just a game, we created its own universe.

IN A RECENT INTERVIEW WITH US YOU SPOKE ABOUT DEVELOPING 3D AND COMICSTYLE VIDEOS TO ILLUSTRATE THE CHARACTERS - ARE DETAILS LIKE THESE KEY TO REACHING AND ENGAGING WITH NEW AUDIENCES? WHAT DOES TODAY’S PLAYER VALUE IN THEIR GAMING EXPERIENCE? These act as marketing tools and can be used by operators as ways to interact with players and potential players. We’d say that these are key engagement tools, but key for a particular kind of audience - one that we are working very hard to get into the online casinos of our partners. That audience is mainstream gamers.

" WE MADE THE DECISION FROM OUR VERY FIRST DAYS AS A COMPANY TO DEVELOP GAMES WITH A MOBILE-FIRST MENTALITY. THAT MEANT MAKING GAMES THAT LOOK GREAT ON MOBILE DEVICES BUT THAT ALSO PLAYED GREAT ON THEM TOO "

Действие «Star Guardians» происходит в антиутопическом будущем, и мы хотели бы узнать больше о сеттинге этой научнофантастической истории. Создавать сеттинг было действительно весело. Для этой игры мы создали цифровые и печатные артбуки и комиксы, потому что мы хотели предложить полноценный развлекательный опыт. Наши партнеры и победители соревнований получат эти подарки в наших «тренировочных комплектах Star Guardian». События в игре происходят в 2777 году, и уже пять лет бушует межпланетная война. Она началась не на Земле, а на планете Тритон, и вы играете за одного из трех солдат спецназа. Они возглавляют мобилизацию и пытаются дать отпор ужасному врагу: гигантским инсектоидным инопланетянам, которые ни перед чем не остановятся, чтобы уничтожить все живое на своем пути. Мы создали целые миры, истории персонажей и фоновые события, профили инопланетных существ и интеллект роботов - мы даже создали специальные предыстории наших героев – причины, по которым они так полны решимости победить силы вторжения. Мы создали не просто игру, мы создали собственную вселенную. В недавнем интервью вы говорили о разработке 3D-видео и видеороликов в стиле комиксов для иллюстрации персонажей – являются ли подобные детали ключом к охвату и взаимодействию с новой аудиторией? Что сегодняшние игроки ценят в своем игровом опыте? Они действуют как инструменты маркетинга и могут использоваться операторами как способы взаимодействия с игроками и потенциальными игроками. Мы бы сказали, что это ключевые инструменты взаимодействия, но они важны для определенного типа аудитории, который мы всеми силами пытаемся привлечь в онлайн-казино наших партнеров. Эта аудитория – обычные игроки. Это в значительной степени неиспользованный рынок для iGaming, и это в основном потому, что они не считают азартные игры, например, слоты, тем типом игры, который они любят и в котором отточили свои навыки. Это, конечно, изменится с появлением таких игр, как Star Guardians от Evoplay. Всё, от механик шутера до того, как мы создаем кампанию и продвижение игры с помощью комиксов и видео, позволит вам получить это кинематографическое ощущение.

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They are a largely untapped market for iGaming, and that is mostly because they don’t see gambling games, slots for example, as relevant to the gaming experience they love and have honed their skills with.

That, of course, changes with games like Evoplay’s Star Guardians. From the shooter mechanics to the way we build up the campaign and promotion of the game using comics and videos, you get this cinematic feel.

We even used AR technology on static print media images so that when you use your smartphone, the characters come to life.

It’s entertainment as the whole package – before you even play the game, it's entertaining you. What do players want from their gaming experience? Let’s say that at Evoplay we know what the future audience of iGaming is looking for.

THIS IS DEFINITELY THE AGE OF THE ONLINE CASINO, CAN THE INDUSTRY SUSTAIN THIS METEORIC GROWTH - PARTICULARLY IN MARKETS WHERE THE TRANSITION TO ONLINE IS STILL RELATIVELY NEW? We really believe that it can. We made the decision from our very first days as a company to develop games with a mobile-first mentality. That meant making games that look great on mobile devices but that also played great on them too – keeping the packet size small, even with the awesome visuals and gameplay.

There might be markets that are new to online gambling, but regardless of market, smartphones now dominate. Add to that mix pulling in new, tech-savvy audiences like gamers, and the market can not only sustain its growth – it can exceed it.

Those gamers are the future of iGaming. There’s 3.2 billion of them in the world, and contrary to the popular belief that gamers are young kids, the average gamer is actually 34.

Indeed, 70% of those 3.2 billion players are of legal betting age. So yes – online casinos have the potential to grow massively - perhaps at an even faster rate!

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“ Развлечение всегда было основой Evoplay, но сегодня это воплощено в наших ценностях, миссии и стремлении ”

EVOPLAY IS A GREAT EXAMPLE OF A STARTUP SUCCESS STORY - WHAT IS THE SECRET BEHIND YOUR RISE TO THE TOP OF THE iGAMING INDUSTRY? Every game supplier wants to create games that people want to play. We wanted, and still want that too, but maybe our success is due to how we wanted to do it.

Lots of companies talk about how they innovate, but we really achieve it – we release games that bring something entirely new to the market. We have brand slogans on the walls of our offices, and one of them is: Industry firsts? We do them every year.

Which, I think, pretty much sums up our approach to game development. We love classics, and we love supercharging those games with under-the-hood tech and exciting mechanics, but we always want to push the industry to do something really different, too.

We want all the games to become better.

I believe that our success is down to this approach, and how we work so hard with our partners to make it happen.

COVER STORY 封面故事

как геймеры, и рынок сможет не только поддерживать свой рост, но и превзойти его. Эти игроки – будущее iGaming. В мире их 3,2 миллиарда, и вопреки распространенному мнению, что геймеры — это маленькие дети, среднестатистическому игроку на самом деле 34 года. Действительно, 70% из этих 3,2 миллиарда игроков достигли установленного законом возраста для совершения ставок. Так что да – у онлайнказино есть потенциал для массового роста - возможно, даже более быстрыми темпами!

Evoplay – отличный пример истории успеха стартапа. В чем секрет вашего восхождения на вершину индустрии iGaming? Каждый поставщик игр хочет создавать игры, в которые люди хотят играть. Мы хотели и все еще хотим этого, но, возможно, наш успех связан с тем, как мы хотели это сделать. Многие компании говорят о том, как они вводят новшества, но мы действительно достигаем этого – мы выпускаем игры, которые приносят на рынок что-то совершенно новое. У нас есть слоганы брендов на стенах наших офисов, и один из них: «Инновации в отрасли? Делаем их каждый год». Мы даже применили технологию AR к статическим изображениям на печатных носителях, чтобы вы могли вдохнуть жизнь в персонажей при помощи смартфонов. Это развлечение по всем параметрам – оно развлекает вас еще до того, как вы начнете играть. Что игроки хотят от своего игрового опыта? Скажем, в Evoplay мы знаем, что ждет будущая аудитория iGaming.

Мы действительно верим, что это возможно. С первых же дней работы в компании мы приняли решение разрабатывать игры, ориентированные на мобильные устройства. Это означало создание игр, которые отлично выглядели бы на мобильных устройствах, при этом не уступая в оптимизации, сохраняя небольшой размер пакета даже с потрясающими визуальными эффектами и игровым процессом.

Сейчас определенно наступает эпоха онлайн-казино. Сможет ли индустрия поддержать этот стремительный рост – особенно на рынках, где переход к онлайнгеймингу еще относительно новый?

Возможно, существуют новые рынки для онлайн-гемблинга, но, независимо от рынка, сейчас доминируют смартфоны. Добавьте к этому привлечение новой технически подкованной аудитории, такой

Что, как мне кажется, в значительной степени обобщает наш подход к разработке игр. Мы любим классику, и нам нравится дополнять эти игры внутренними технологиями и захватывающей механикой, но мы всегда хотим подтолкнуть индустрию к созданию чего-то действительно нового. Мы хотим, чтобы все игры стали лучше. Я считаю, что наш успех обусловлен этим подходом и тем, как много работаем над этим с нашими партнерами.

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AN ODDSON JAN MÖLLER, JUNTO A SU SOCIO JETON KODIA, COMPARTEN LA MISMA PASIÓN:LOS DEPORTES. EN ESTA ENTREVISTA EXCLUSIVE, JAN NOS EXPLICA CÓMO SU AFICIÓN SE HA CONVERTIDO EN UNA DE LAS MEJORES PÁGINAS PARA COMPARAR PROBABILIDADES.

" WE AIM TO MAKE SPORTS BETTING AND GAMBLING ENTERTAINING, TRANSPARENT AND FAIR, AND A NEW JERSEY LICENCE IS A BIG STEP TOWARDS THIS GOAL "

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favourite

FEATURE 专题报道

JAN MÖLLER, ALONGSIDE PARTNER JETON KODIA SHARES ONE PASSION: SPORTS. IN THIS EXCLUSIVE INTERVIEW JAN EXPLAINS HOW THEIR HOBBY HAS EVOLVED INTO ONE OF THE LEADING SITES FOR ODDS COMPARISON.

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HAT SETS ODDSPEDIA APART FROM ITS COMPETITORS? Our all-in-one website is extremely easy to use and very useful for experienced players.

It starts with guaranteeing reliable odds comparison - odds are scanned in real-time across more than eighty bookmakers to ensure that only the most upto-date data is displayed. This is complemented by features such as geolocation to show only relevant betting sites, direct links to bookmakers’ betslips, full odds movement history and various betting tools. This is part of what makes Oddspedia one of the best sites for odds comparison on a global scale.

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The website has amazing sports coverage as well, providing livescore information on more than 30 different sports. Users can also explore sports statistics, bonuses and promotions, or read the latest news on their favourite leagues, teams and matches. All of this is wrapped in an app-like web experience, with quick performance and a stateof-the-art modern design.

As part of its mission, Oddspedia now delivers a set of capabilities for publishers and affiliates to reduce the time and effort required to produce high quality sports content. They are provided via free B2B solutions in the form of webmaster widgets and an exclusive partnership program.

QUÉ DIFERENCIA A ODDSPEDIA DE LA COMPETENCIA?

que Oddspedia sea una de las mejores webs de comparación de cuotas a nivel mundial.

Nuestra web todo en uno es muy fácil de usar y muy útil para los jugadores experimentados.

Empieza por garantizar una comparación de cuotas fiable: las cuotas se analizan en tiempo real en más de ochenta casas de apuestas para garantizar datos más actualizados. Esto se complementa con funciones como la geolocalización para mostrar solo las webs de apuestas relevantes, enlaces directos a los boletines de apuestas de las casas de apuestas, un historial completo de movimientos de las cuotas y varias herramientas de apuestas.

Esto es parte de lo que hace

La web también tiene una cobertura deportiva increíble y proporciona información de resultados en directo de más de 30 deportes diferentes.

Además, los usuarios pueden explorar las estadísticas deportivas, los bonos y las promociones o leer las últimas noticias sobre sus ligas, equipos y partidos favoritos. Todo ello envuelto en una experiencia web similar a la de una aplicación, con un rendimiento rápido y un diseño moderno de última generación.

El objetivo de Oddspedia es ofrecer un conjunto

de capacidades para que los editores y afiliados se ahorren el tiempo y esfuerzos necesarios para producir contenidos deportivos de alta calidad. Se ofrecen a través de soluciones B2B gratuitas en forma de widgets para webmasters y un programa de asociación exclusivo.

Con el programa de asociación, la empresa abre su plataforma Oddspedia.com a los comerciantes en línea.

Mediante un sistema basado en franquicias, la empresa pretende seguir ampliando su presencia mundial compartiendo su plataforma con socios especializados en mercados internacionales emergentes.

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FEATURE 专题报道

With its partnership program, the company opens its Oddspedia.com platform to online marketers.

Deploying a franchise based system, the company looks to continue expanding its global presence by sharing its platform to partners specialised in emerging international markets.

Oddspedia's mission is to inform and educate each sports fan. Creating a global community on the basis of love for sport is our next goal. In times of social distancing and isolation it’s important to unite people and bring positive emotions.

Oddspedia has a presence in over 200 countries, are there plans to expand to any other markets? How does Oddspedia overcome barriers such as bans on gambling or cultural norms?

In the beginning we focused mainly on Europe, especially the German-speaking countries. We are now exploring South America. And our entry there has been very successful. The audience is extremely passionate about sports and betting, and they show a great demand for our product. Of course, we provide local users with carefully targeted information from local bookies in their native language. We began with the integration of Spanish and Portuguese languages, then we structured our content to be as engaging as possible for local users. It's no secret that, for users from Brazil, as well as for other Latin American countries, football is the most popular sport. So when entering our website, we greet users with the most interesting football matches from their local leagues. These are shown first and then followed by popular worldwide championships. This personalized approach has been very successful, and we have good, stable traffic coming from these countries.

We have made our first steps into Asia too. Oddspedia launched a version exclusive to the Japanese market Oddspedia.com/ja. This new version of the site is entirely in Japanese, but it’s also so much more than a simple translation job. All of the information displayed has been specifically personalised for the Japanese market, including prioritizing sports that are popular in the country, displaying betting odds from Japanese betting sites and bookmakers and covering news regarding Japanese leagues and athletes. Despite being merely the Japanese branch of an international company, the site has been carefully constructed and curated to provide native Japanese sports fans and bettors alike with a complete and useful treasure trove of information that’s just as good as one built within the country.

Another great step for the company is our New Jersey licence. We aim to make sports betting and gambling entertaining, transparent and fair, and a New Jersey licence is a big step towards this goal. Oddspedia now has the privilege to inform millions of American online bettors, which has been one of our key objectives for a while.

La misión de Oddspedia es informar y educar a cada aficionado al deporte. Crear una comunidad global basada en el amor por el deporte es nuestro próximo objetivo. En tiempos de distanciamiento y aislamiento social es importante unir a la gente y aportar emociones positivas.

Oddspedia está presente en más de 200 países, ¿tenéis planes para expandiros a otros mercados? ¿Cómo superáis las barreras como las prohibiciones en el juego y las normas culturales en Oddspedia?

Al principio, nos centramos principalmente en Europa, sobre todo en los países de habla alemana.

Ahora, estamos explorando Sudamérica y hemos tenido una acogida muy exitosa. Al público

en primer lugar y luego se muestran los campeonatos mundiales más populares. Este enfoque personalizado ha tenido mucho éxito y contamos con un tráfico bueno y estable procedente de dichos países.

También hemos dado nuestros primeros pasos en Asia. Oddspedia ha lanzado una versión exclusiva para el mercado japonés: Oddspedia. com/ja. Esta nueva versión de la web está completamente en japonés, pero es mucho más que un simple trabajo de traducción. Toda la información que se muestra se ha personalizado específicamente para el mercado japonés, incluyendo la prioridad de los deportes que son más populares en el país, las cuotas de apuestas de las webs de apuestas japoneses, las casas de apuestas y las noticias relacionadas con las

" NUESTRO OBJETIVO ES HACER QUE LAS APUESTAS DEPORTIVAS Y EL JUEGO SEAN ENTRETENIDOS, TRANSPARENTES Y JUSTOS Y LA LICENCIA DE NUEVA JERSEY ES UN PASO IMPORTANTE PARA CUMPLIRLO " le gustan mucho los deportes y las apuestas y muestra una gran demanda de nuestro producto.

Por supuesto, les proporcionamos a los usuarios locales información cuidadosamente orientada de las casas de apuestas locales en su idioma nativo. Empezamos con la integración de los idiomas español y portugués y luego estructuramos nuestro contenido para que le fuera lo más atractivo posible a los usuarios locales. No es ningún secreto que, para los usuarios de Brasil, así como para otros países latinoamericanos, el fútbol es el deporte más popular.

Por eso, al entrar en nuestra web, saludamos a los usuarios con los partidos de fútbol más interesantes de sus ligas locales. Estos aparecen

ligas y los atletas japoneses. A pesar de ser la versión japonesa de una empresa internacional, la web está construida con cuidado y atención para proporcionarles a los aficionados al deporte nativos de Japón y a los apostantes información útil y completa.

Otro gran paso para la empresa es nuestra licencia de Nueva Jersey.

Nuestro objetivo es hacer que las apuestas deportivas y el juego sean entretenidos, transparentes y justos y la licencia de Nueva Jersey es un paso importante para cumplirlo.

Oddspedia tiene ahora el privilegio de informar a millones de apostantes americanos a través de internet, que es uno de nuestros objetivos clave durante un tiempo.

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RELIVE THE We took a long-awaited dip in the networking pool, with a series of intimate, exclusive evenings.

The events bring the best in the industry together, ensuring that we’ve got you covered when it comes to meeting the right people in the right place. Take a look at some of the highlight gallery moments from 2021’s summer iGatherings.

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Friends of

重温的重要时刻

MOMENTS 我们回归期待已久的网络交流，举办了一系列融洽的独家晚会。 这些活动汇 集了产业中的佼佼者，确保我们得以让与会者在正确的地点与适当的人 们会面。 来看看2021年夏天IGATHERING聚会中的一些亮点时刻。

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R iga , 26 th Aug us t 20 21 里 加 ，2 0 2 1 年 8 月 2 6 日

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Belgrad e, 1 4 th Se pte m b e r 20 21 贝 尔 格 莱 德 ，2 0 2 1 年 9 月 1 4 日

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Lima ssol, 1 6 th Se pte m b e r 20 21 利 马 索 ，2 0 2 1 年 9 月 1 6 日

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Barc elona, 21 s t Se pte m b e r 20 21 阿 姆 斯 特 丹 ，2 0 2 1 年 9 月 2 1 日

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A msterd a m, 29 th Se pte m b e r 20 21 阿 姆 斯 特 丹 ，2 0 2 1 年 9 月 2 9 日

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LAURA SCHEMBRI SPOKE TO CHRISTINA THAKOR-RANKIN, PRINCIPAL CONSULTANT AT 1710 GAMING LTD AND CO-FOUNDER OF ALL-IN DIVERSITY PROJECT, TO EXAMINE THE GROWING DEMAND FOR EQUAL REPRESENTATION IN THE iGAMING INDUSTRY.

SHIFTING the DIAL on DIVERSITY

CHANGER LE DISCOURS SUR LA DIVERSITE LAURA SCHEMBRI S'EST ENTRETENUE AVEC CHRISTINA THAKOR-RANKIN, CONSULTANTE PRINCIPALE CHEZ 1710 GAMING LTD ET CO-FONDATRICE DU ALL-IN DIVERSITY PROJECT, POUR EXAMINER LA DEMANDE CROISSANTE D'UNE REPRÉSENTATION ÉGALITAIRE DANS L'INDUSTRIE iGAMING.

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HAT IS THE ALLIN DIVERSITY PROJECT?

The All-in Diversity Project is a not for profit organisation working to help businesses develop and implement a framework for diversity, equality and inclusion. We are funded and supported by some of the world’s most forward-thinking and successful betting and gambling companies, regulators and industry associations and organisations.

Whilst the majority of businesses, sectors, and industries have accepted the business case for DEI, not just to support commercial objectives but also as a critical part of their long term ESG and sustainability

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strategy, there are pockets within the international gambling sector that continue to hang onto the oldfashioned views and stereotypes of both product and customers.

Thankfully the tide is now starting to turn as those with a more ‘traditional’ perspective start to realise that this is no longer appealing or acceptable to a new generation of customers (commercial or end user).

WHAT ARE THE MOST NOTABLE ADVANCEMENTS AND ACHIEVEMENTS YOU HAVE SEEN AND BEEN A PART OF SINCE ITS LAUNCH? One of the most notable achievements is the All-Index (annual survey that

measures levels of diversity and inclusion across the sector globally and which in only a few short years has drawn a clear link between DEI and commercial success. Last year’s topscoring organization was Entain while a close runner-up was IGT currently the darling of the NYSE and analysts’ top pick for gaming supplier stock.

A great sign of advancement is the number of organisations approaching us to help conduct an internal audit. The smart ones ask for assistance with their people strategy - the really smart ones ask for assistance with their people, product and profit strategy. And a couple of really really smart ones are asking for our insight on new markets and new profit streams.

Q&A 问答

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U'EST-CE QUE LE PROJET ALL-IN DIVERSITY ?

All-in Diversity Project est une organisation à but non lucratif qui aide les entreprises à développer et à mettre en œuvre un cadre pour plus de diversité, d'égalité et d'inclusion. Nous sommes subventionnés et soutenus par certaines des sociétés de paris et de jeux d'argent les plus avant-gardistes et les plus florissantes au monde, par des régulateurs, des associations et organisations de l'industrie.

Bien que la majorité des secteurs d'activité et des industries aient accepté l'analyse de rentabilisation relative au DEI (Diversité, Equité et Inclusion) -que ce soit pour soutenir les objectifs commerciaux, mais aussi en tant qu'élément essentiel d’une stratégie ESG (Environnement, Social et Gouvernance) et pour la durabilité à long terme -certaines branches du secteur international du jeu d’argent ont du mal à dépasser les stéréotypes démodés vis-à-vis du produit et des clients.

Heureusement, le vent commence maintenant à tourner car ceux qui ont une perspective plus « traditionnelle » commencent à se rendre compte que cela n'est plus attrayant ou acceptable pour la nouvelle génération de clients (au niveau commercial ou pour l’utilisateur final).

QUELLES SONT LES AVANCÉES ET RÉALISATIONS LES PLUS NOTABLES, SELON-VOUS ?

" THE SMART ONES ASK FOR ASSISTANCE WITH THEIR PEOPLE STRATEGY - THE REALLY SMART ONES ASK FOR ASSISTANCE WITH THEIR PEOPLE, PRODUCT AND PROFIT STRATEGY "

L'une des réalisations les plus remarquables est le All-Index, une étude annuelle qui mesure les niveaux de diversité et d'inclusion dans le secteur à l'échelle mondiale et qui, en quelques années seulement, a établi un lien clair entre le DEI et le succès commercial. L'organisation la mieux notée l'année dernière était Entain ; IGT s’est aussi démarqué comme étant le chouchou de la NYSE et le premier choix des analystes pour les actions des fournisseurs de jeux.

Un signe que les choses changent est que le nombre d'organisations qui nous contactent pour que nous menions un audit interne augmente.

Les plus intelligents demandent à être aidés pour leur stratégie au niveau des personnes, du produit et du profit. Et d'autres vont encore plus loin, demandant notre avis sur les nouveaux marchés et les bénéfices.

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Q&A 问答

WHAT DIVERSITY CHALLENGES DO YOU FACE IN YOUR CURRENT (OR LAST) JOB? HOW DID YOU ADDRESS THOSE CHALLENGES? The biggest challenge in the last few years has been events. We have noticed lots of events talking about and paying lip-service to ‘diversity’ but actually when you get past the talk you realise it is often just talk, and their attempts really amount to no more than the odd panel (usually around HR or responsible gambling or payments) or a token or women’s event or initiative designed to pacify rather than proactive progress.

Things are changing though - and for two reasons. There is now a demand for authenticity - so those faking it will soon get found out. The world is changing

" LES PLUS INTELLIGENTS DEMANDENT À ÊTRE AIDÉS POUR LEUR STRATÉGIE AU NIVEAU DES PERSONNES, DU PRODUIT ET DU PROFIT "

and when it comes to products, services, events (whatever) people are starting to vote with their feet or in the case of gambling - their wallets. If you don’t give your customer what they want they’ll go to someone who will.

differences. A DEI strategy that is HRdriven will not generate the 12 to 50% uplift on the bottom line that a good DEI strategy should return. And an effective DEI strategy does not cost more money - done effectively it will save money.

IN YOUR OPINION, WHAT ARE SOME OF THE BIGGEST MISCONCEPTIONS ABOUT DIVERSITY AND INCLUSION WITHIN THE iGAMING INDUSTRY?

WHAT MUST iGAMING COMPANIES DO TO AVOID DIVERSITY WASHING?

Probably the three biggest misconceptions are that diversity means: 1. More women 2.

Is just about HR and 3. Costs money.

None of these are true. In 2021 (unless you are racist, homophobic, ageist or any other form of ism) or diversity is not just about women - it’s about everyone and it’s about respecting and embracing

À QUELS DÉFIS FAITES-VOUS FACE DANS VOTRE EMPLOI ACTUEL (OU DANS VOTRE PRÉCÉDENT POSTE) POUR CE QUI EST DE LA DIVERSITÉ ?

COMMENT LES AVEZ-VOUS RELEVÉS? Le plus grand défi de ces dernières années, ce sont les événements. Il est facile d’en organiser, de faire semblant de s’intéresser à la « diversité » ; mais en fait, nous avons réalisé qu'il ne s'agissait souvent que de mots, avec un événement unique, une initiative symbolique visant à pacifier le débat, et non à réellement changer les choses.

Mais cependant, cela évolue. Il y a une demande d'authenticité, et ceux qui font semblant seront bientôt découverts.

Le monde change. Pour ce qui est des produits, des services, des événements (ou autre), les clients commencent à voter avec leur portefeuille. Si vous ne leur donnez pas ce qu'ils veulent, ils iront vers une entreprise qui le fera. À VOTRE AVIS, QUELLES SONT LES PLUS GRANDES IDÉES REÇUES SUR LA DIVERSITÉ ET L'INCLUSION AU SEIN DE L'INDUSTRIE iGAMING ?

Les trois plus grandes idées fausses sont probablement que la diversité signifie 1.

Do it because they believe in it. As stated above the ones who are doing it because the bandwagon has rolled into town will soon be found out. If they are not sure what diversity and inclusion is all about, where to start, or simply scared of getting it wrong then they are not alone - and that’s where All-in can help. Get in touch and we’ll show you how easy it is to turn diversity and difference into a commercial point of differentiation.

Plus de femmes 2. Qu’elle n’implique que les RH et 3. Coûte de l'argent Rien de tout cela n'est vrai. En 2021 (sauf si vous êtes raciste, homophobe, âgiste ou toute autre forme d'-isme) la diversité ne concerne pas que les femmes, mais tout le monde. Il s'agit de respecter et d'accepter les différences. Une stratégie DEI axée uniquement sur les RH ne mènera pas à une augmentation tendant vers les 50 % du résultat net qu'une bonne stratégie DEI devrait rapporter. Et une stratégie DEI efficace ne coûte pas plus d'argent : si elle est appliquée efficacement, elle permettra même d'en économiser.

QUE DOIVENT FAIRE LES ENTREPRISES iGAMING POUR ÉVITER LE “DIVERSITY WASHING" ?

Le faire parce qu'ils y croient. Comme je l'ai dit, ceux qui le font par opportunisme seront bientôt découverts. S'ils ne savent pas en quoi consistent la diversité et l'inclusion, par où commencer, ou s'ils ont simplement peur de se tromper, ils ne sont pas seuls -et c'est là que All-in peut les aider. Contactez-nous et nous vous montrerons à quel point il est facile de transformer la diversité et la différence en un point de différenciation commerciale.

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CULTURA EMPRESARIAL: LA CLAVE PARA EL ÉXITO EN LOS NEGOCIOS

COMPANY CULTUREKEY TO BUSINESS SUCCESS

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Q&A 问答

AS ONE OF THE FOUNDING PARTNERS AND CURRENT DIRECTOR OF OPERATIONS, DARKO GACOV HAS A VITAL ROLE IN PERPETUATING A STRONG CULTURE BACKED UP BY STRATEGY AND STRUCTURE. MARIA DEBRINCAT SITS DOWN WITH HIM TO DISCUSS THIS FURTHER.

singular

is a well-know name in the iGaming sector with 10+ years as a software supplier.

The company has grown from a team of five to 150+ employees across three offices in Malta, Georgia, and North Macedonia. The brand’s competitive factor is shaped by three critical factors: adaptability, dependability, and innovation that are reflected in the quality of their products and way of work.

WITH SINGULAR HAVING VARIOUS OFFICES IN DIFFERENT COUNTRIES, HOW DO YOU LINK ADMINISTRATIONS TOGETHER? Offices dispersed in different geographic locations can be either a challenge or an advantage of the company. This highly depends on the organisational approach, and the company culture. Throughout the years, we have learned that the biggest enemy is having autonomous functioning of each office without centralised leadership.

S

ingular es un nombre muy conocido en el sector del iGaming, que ofrece un conjunto completo de soluciones de iGaming y omnicanal.

El elemento competitivo de la marca está formado por tres factores críticos: adaptabilidad, fiabilidad e innovación. Atienden a cada cliente de forma individual; no existe una solución única para todos. Mientras que la mayoría de los proveedores intentan darles servicio a varios operadores a la vez, ellos ofrecen soluciones distintas centradas en los socios que ayudan a sus clientes a destacar. Esto es lo que distingue a la empresa y garantiza el éxito de su negocio a largo plazo.

DADO QUE SINGULAR TIENE OFICINAS EN VARIOS PAÍSES, ¿CÓMO SE ORGANIZA LA ADMINISTRACIÓN ENTRE ELLAS? Tener oficinas en diferentes lugares geográficos pueden ser un reto o una ventaja para la empresa, que depende en gran medida del enfoque organizativo y de la cultura de la empresa. A lo largo de los años, hemos aprendido que el mayor enemigo es el funcionamiento autónomo de cada oficina sin un liderazgo centralizado.

COMO MIEMBRO FUNDADOR, TIENE UN ROL ESENCIAL A LA HORA DE ESTABLECER UNA CULTURA FUERTE RESPALDADA POR ESTRATEGIA Y ESTRUCTURA. MARIA DEBRINCAT SE HA REUNIDO CON ÉL PARA TRATAR EL TEMA MÁS A FONDO.

" THE KEY PILLARS OF SINGULAR’S WAY OF WORK ARE INNOVATION AND FLEXIBILITY "

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For that reason, we have head of departments that work together with a specific team across locations. For example, our Finance team lead is located in Georgia while in the Skopje and Tbilisi office there is a dedicated Finance associate that answers to him. Another key aspect is having a shared company culture across the offices that keeps the feeling of unity and working towards a common goal. This is achieved a lot more easily when you have a clearly defined organisational structure and clearly communicated vision and goals.

with a licensed psychologist, and soft skills trainer, to tackle the challenges of day-to-day communication, its importance for our mental health and its effects on our professional lives. Even though the likes of above activities can help bring people closer together in such times, there is still a lot more to be done and a lot more to innovate in this field.

WHAT’S YOUR TAKE ON WORK FROM HOME? DID YOUR COMPANY HAVE TO ADAPT DUE TO COVID-19, AND IF YES, DO YOU STILL HAVE THAT COMMUNITY FEELING?

The key pillars of Singular’s way of work are innovation and flexibility. First, we aim to always innovate not only our offerings but also our agile processes while using state of the art technology. I believe this is the key aspect of everyone aiming to deliver competitive software on a global scale.

COVID - 19 caused a major shift in the way we work, but also in the way we think about work, work-life balance, productivity and employees’ well-being. From the very beginning, we transferred to working from home even prior to this being a recommended practice by local policy measures.

Thanks to the fact we already work across different locations, our processes were already made for the digital realm, and work continued uninterrupted with the same, even increased productivity levels.

LAST YEAR YOU WON VARIOUS AWARDS, WHAT DO YOU ATTRIBUTE THESE RECOGNITIONS TO?

The agility of our teams and more importantly the mind-set of our people gives us the flexibility to shift between ideas, proactively solve problems and propose solutions that are not a standard in the industry. This, I believe, sets us apart from the competition.

" WE TEND TO NURTURE FOUR CORE VALUES OF OUR BRAND: SELF-IMPROVEMENT, LEADERSHIP, COMMUNICATION, AND TEAMWORK "

In the beginning, we all enjoyed the benefits of working from home… no commute time, relaxed clothes, less “unnecessary” meetings, and so on. But with time, we realised that to truly care for our employees’ well-being we need to do more than simple provision of equipment, well organised digital processes and flexible working hours. We had to make an effort to keep the strong community feeling and company culture we had built in the past 10 years.

In that direction, we organised a number of digital events celebrating the company’s milestones, employees’ anniversaries and achievements, as well as less formal gatherings accompanied with online challenges that aimed to decrease stress and that feeling of isolation while working from home.

But, our efforts to improve our employees’ well-being did not stop there. We also organised online meetings

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UNDERSTANDING AND DEVELOPING ORGANISATIONAL CULTURE IS A MUST FOR ANY ORGANISATION. WHAT DEFINES THE CULTURE OF YOUR COMPANY? We tend to nurture four core values of our brand: self-improvement, leadership, communication, and teamwork. We reward people for their professional and personal development. We are enthusiastic and passionate about our work. We applaud proactivity and ideas sharing. We entirely depend on effective communication. We show respect for others' opinions by listening attentively. We earn the trust of our teammates by being reliable every day.

Q&A 问答

Por eso, tenemos jefes de departamento que trabajan con un equipo específico en todas las filiales. Por ejemplo, el jefe de nuestro equipo de finanzas se encuentra en Malta, mientras que en las oficinas de Skopje y Tiflis hay un asociado de finanzas que responde ante él. Otro aspecto clave es tener una cultura empresarial compartida en todas las oficinas que mantenga el sentimiento de unidad y el trabajo por un objetivo común. Esto se consigue mucho más fácilmente cuando se tiene una estructura organizada, clara, definida y una visión y unos objetivos bien establecidos. ¿QUÉ OPINAS SOBRE EL TELETRABAJO? ¿VUESTRA EMPRESA HA TENIDO QUE ADAPTARSE DEBIDO A LA COVID-19? EN CASO AFIRMATIVO, ¿SIGUE TENIENDO ESE SENTIMIENTO DE COMUNIDAD? La COVID - 19 provocó un cambio importante en nuestra forma de trabajar, pero también en la manera de pensar sobre el trabajo, la conciliación de la vida laboral y familiar, la productividad y el bienestar de los empleados. Desde el principio, pasamos a trabajar desde casa incluso antes de que fuera una práctica recomendada por las medidas políticas locales.

" EN LA MARCA, TENDEMOS A CULTIVAR CUATRO VALORES FUNDAMENTALES: SUPERACIÓN, LIDERAZGO, COMUNICACIÓN Y TRABAJO EN EQUIPO "

Gracias a que ya trabajamos en diferentes ubicaciones, nuestros procesos ya estaban hechos para el ámbito digital y el trabajo continuó sin interrupciones con los mismos niveles de productividad, incluso más.

de innovar siempre, no solo la oferta, sino también en los procesos ágiles e intentamos utilizar la tecnología más avanzada. Creo que este es el aspecto clave de todos los que aspiran a ofrecer un software competitivo a escala mundial.

Al principio, todos aprovechamos las ventajas de trabajar desde casa... sin necesidad de desplazarse, ropa cómoda, menos reuniones "innecesarias", etc. Pero, con el tiempo, nos hemos dado cuenta de que para cuidar de verdad el bienestar de nuestros empleados teníamos que hacer algo más que la simple provisión de equipos, procesos digitales bien organizados y horarios de trabajo flexibles.

Teníamos que hacer un esfuerzo para mantener el sentimiento de comunidad y la cultura de empresa que habíamos construido en los últimos 10 años.

La agilidad del equipo y, lo que es más importante, la mentalidad de la gente nos da la flexibilidad para cambiar de ideas, resolver problemas de forma proactiva y proponer soluciones que no son un estándar en la industria. Creo que esto nos diferencia de la competencia.

En ese sentido, organizamos una serie de eventos digitales para celebrar los logros de la empresa, los cumpleaños y los logros de los empleados, así como reuniones menos formales con retos en línea que pretendían disminuir el estrés y esa sensación de aislamiento mientras se trabaja desde casa.

Pero nuestros esfuerzos por mejorar el bienestar de nuestros empleados van más allá, también organizamos reuniones en línea con un psicólogo licenciado y un formador en habilidades sociales para tratar temas de comunicación diaria, la importancia para nuestra salud mental y los efectos en nuestra vida profesional.

Aunque actividades como las anteriores pueden ayudar a acercar a las personas en momentos como este, aún queda mucho por hacer y mucho por innovar en este campo.

EL AÑO PASADO GANASTEIS VARIOS PREMIOS, ¿A QUÉ LE ATRIBUÍS EL MÉRITO? Los pilares fundamentales de la forma de trabajar de Singular son la innovación y la flexibilidad. En primer lugar, tratamos

ENTENDER Y DESARROLLAR LA CULTURA DE LA ORGANIZACIÓN ES UNA NECESIDAD PARA CUALQUIER EMPRESA. ¿QUÉ DEFINE LA CULTURA DE VUESTRA EMPRESA? En la marca, tendemos a cultivar cuatro valores fundamentales: superación, liderazgo, comunicación y trabajo en equipo. Premiamos a las personas por su desarrollo profesional y personal. Somos entusiastas y nos apasiona nuestro trabajo. Aplaudimos la proactividad y el intercambio de ideas. Dependemos totalmente de la comunicación eficaz.

Respetamos las opiniones de los demás y las escuchamos con atención. Nos ganamos la confianza de nuestros compañeros de equipo día a día.

Los clientes de Singular son una fuente esencial para desarrollar la hoja de ruta de productos. Trabajamos codo con codo con ellos para maximizar el beneficio de sus plataformas.

Además de las herramientas para la personalización del jugador, una de las áreas que diferencian aún más la 4ª generación de la Plataforma de Apuestas Deportivas es que a nivel de operaciones el centro de control se centra en el partido. Las casas de apuestas tienen un control total sobre el ciclo de vida de las apuestas de los jugadores aplicando configuraciones respecto a un evento.

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AGS

EUROPE 代理大满贯——欧洲

代理商是iGAMING产业的黄金，而SiGMA代理

式各样的福利——一个跨越4个成熟垂直品牌的

主要的、即将成立的以及初创的代理商企业。

曝光、针对我们广泛的运营商或B2B供应商数据

大满贯峰会是我们的定制活动，聚集了业内所有 代理大满贯AGS峰会是为代理商、SEO大师、影

响者和内容营销人员举办的数字营销活动，今年

并享有相关好处。

加入SiGMA代理大满贯是免费的。 申请加入的

之一，标志着其全球雄心的启动。 您可以在第98

受审核。

页和第99页观赏一些精彩的瞬间。

竞争激烈的AGS擂台也将首次登场，将10家前景最

看好的初创企业带到评审面前，争夺今年的初创企 业桂冠。 请前往第96和97页阅读更多相关信息。 该博览会将在马耳他周期间举行，这是针对

一系列SiGMA集团主要品牌——代理大满贯

AGS、SiGMA、与人工智能和区块链AIBC的联合

代理商在提交请求后，将透过会员申请程序接 代理商洞察

在SiGMA网站改版后，各家代理商通过受欢迎的 "认识代理商（MEET THE AFFILIATE）" 访谈，刊

登在SiGMA新闻网站新的代理商洞察栏位，享有 显著地位。 这些采访涵盖了各种主题，如搜索引

擎优化、运营商关系维系、市场趋势和新技术，对 代理商的生活进行了全方位的观察。

博览会，旨在利用交叉宣传的益处，3个品牌的展

AGS顾问团

互开展更多的业务。

成成员为数字互联网营销领域公认的主要领导

会将成为不同垂直领域相互学习的催化剂，并交 代理大满贯俱乐部

成为SiGMA代理大满贯俱乐部的一员，身为代理

商的您，即可确保自动获得SiGMA集团提供的各

ISSUE 16

库设计的定制介绍、免费受邀参加我们产业活动

5月在迪拜举行了首次大型博览会，这是在当前 健康危机爆发后在马耳他以外举行的首批活动

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深远交流网络。 这些福利包括在活动与媒体上的

AGS顾问团是一个以会员为基础的独家网络，组 人物、资深人士和创新者。 各位顾问皆为精心挑

选，并致力于为代理大满贯峰会的发展创造积极 影响，该峰会将成为世界顶级代理营销商和电子 商务企业家的目的地。

AGS FEATURE 代理大满贯专题报道

A

ffiliates are gold in any industry -

you with - a far reaching network across 4

the Affiliate Grand Slam Summit

established vertical brands. The benefits

gathers all upcoming and affiliate

are various, ranging from exposure in our

startups in the sector.

events and media, bespoke introductions to our extensive database of both operators or

AGS Summit, a digital marketing event

B2B providers, and free invites and perks to

for affiliates, SEO gurus, influencers, and

attending our industry events.

content marketers held its first major expo in Dubai this May, one of the first events to

It’s free to join the SiGMA Affiliate Grand Slam.

be held outside of Malta following the start

Affiliates requesting to join will be vetted

of the current health crisis - marking an

through a membership application process.

auspicious launch for its global ambitions.

Delve into some of the best moments in

AFFILIATE INSIGHT

the gallery.

Following the SiGMA website revamp, affiliates were given prominence in the

The competitive AGS Pitch also makes its

new Affiliate Insight segment of the SiGMA

debut, bringing 10 of the most promising

News website through the popular Meet

startups to a stage of judges as they battle it

the Affiliate interviews. Covering a variety

out in a bid to take this year’s startup crown.

of topics, such as SEO, relationships

Read more about this on pages 12 and 13.

with operators, market trends, and new technologies, the interviews take a 360

The upcoming expo, which will take place during

degree look at the life of an affiliate.

Malta Week - a series of back-to-back expos geared towards SiGMA Group’s key brands;

THE AGS ADVISORY GROUP

AGS, SiGMA and AIBC, seeks to leverage the

The AGS Advisory Group is an exclusive

benefits of cross pollination, with the 3-brand

member-based network of leadership

show acting as a catalyst for diverging verticals

individuals, veterans & innovators who

to learn from each other, and do more business

are recognised as key leaders in the field

with each other.

of digital internet marketing. The advisors will be carefully selected and committed

AFFILIATE GRAND SLAM CLUB

to creating a positive impact in the

Being part of the exclusive Affiliate Grand

development of the Affiliate Grand Slam

Slam Club will ensure that as an affiliate

Summit, which is set to become THE world's

you will automatically qualify and benefit

destination for top affiliate marketers and

from what we at SiGMA Group can provide

ecommerce entrepreneurs.

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a POINT of

CONNECTION AMBER PAUL, SVP OF DISTRIBUTION AT DIGITAL MEDIA SOLUTIONS SITS DOWN WITH SiGMA MAGAZINE TO DISCUSS HOW CONSUMER HABITS HAVE SHIFTED AND WHY AGILITY IS KEY TO REMAINING RELEVANT TO AUDIENCES. AMBER PAUL, VICEPRESIDENTA SENIOR DE DISTRIBUCIÓN EN DIGITAL MEDIA SOLUTIONS SE SIENTA CON LA REVISTA SiGMA PARA HABLAR DE CÓMO LOS HÁBITOS DE LOS CONSUMIDORES HAN CAMBIADO Y POR QUÉ LA AGILIDAD ES LA CLAVE PARA SEGUIR SIENDO RELEVANTE.

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AGS FEATURE 代理大满贯专题报道

H

OW HAVE MARKETING KPIS AND DIGITAL INITIATIVES ADAPTED TO THE PANDEMIC? Digital marketing and advertising have experienced substantial growth over the past decade, much of which is a direct result of increasing ad spend. And while continued growth was anticipated, the pandemic accelerated the digital transformation.

Digital marketing, specifically digital performance advertising, is designed to be KPI-focused. Unlike traditional marketing, which relies largely on estimated audience sizes, impression-based pricing and brand equity measurements, digital performance advertisers are able to measure everything from impression volume to number of conversions and resulting revenue.

When it comes to delivering the metrics and results that best support advertiser objectives, performance-based advertising takes measurement one step further.

Performance-based advertising puts advertisers in an empowered position, where they pay specifically for the actions they want.

When the pandemic hit, travel and commuting were dramatically disrupted, live entertainment and professional sports wound down and there was significant

pullback in traditional advertising based on pre-pandemic consumer behaviors. Out-of-home advertising impressions tanked and eventbased sponsorships suddenly had no value. With budgets to deploy, advertisers shifted their media spend online —a shift that mirrored consumer behavior. As a result, advertisers that had been accustomed and comfortable with fuzzy advertising attribution were suddenly experiencing the benefits of performance-based advertising, including KPIs that make it easy to calculate advertising ROI. LOCKDOWNS AND SOCIAL DISTANCING HAVE SHIFTED CONSUMER HABITS AND DEMANDS. HOW HAS DIGITAL MARKETING CHANGED TO ALIGN WITH THIS NEW AUDIENCE? In addition to the pandemic scaling time spent online and online advertising spend, lockdowns and social distancing dramatically increased consumer comfort with ecommerce. For advertisers, the shift to ecommerce can make media planning and buying easier. Instead of imagining a customer journey that connects online interactions to in-store actions, advertisers can now be more focused on driving traffic directly to their websites to make purchases. The trackability of these interactions helps both in creating better results and in proving the ROI of the advertising efforts.

¿

CÓMO SE HAN ADAPTADO LOS KPI DE MARKETING Y LAS INICIATIVAS DIGITALES A LA PANDEMIA? El marketing y la publicidad digital han experimentado un crecimiento significativo en la última década, en gran parte como resultado directo del aumento del gasto en publicidad. Aunque este crecimiento estaba previsto, la pandemia ha acelerado la transformación.

El marketing digital, concretamente la publicidad digital de resultados, está diseñada para centrarse en los KPI. A diferencia del marketing tradicional, que se basa en el tamaño estimado de la audiencia, los precios basados en las impresiones y las medidas del valor de la marca, los anunciantes de rendimiento digital son capaces de medirlo todo, desde el volumen de impresiones hasta el número de conversiones y los ingresos resultantes.

A la hora de ofrecer métricas y resultados que mejor apoyan los objetivos del anunciante, la publicidad basada en el rendimiento es mucho más precisa y sitúa a los anunciantes en una posición de poder, en la que pagan específicamente por lo que quieren.

Cuando empezó la pandemia, los viajes y los desplazamientos se interrumpieron, los espectáculos en directo y los deportes profesionales se redujeron y la publicidad tradicional basada en los comportamientos de los consumidores cambió. Los anuncios publicitarios fuera de casa se hundieron y los patrocinios basados en eventos dejaron de tener valor. Los anunciantes cambiaron e invirtieron el presupuesto en canales en línea, un cambio que reflejaba el comportamiento de los consumidores.

Como resultado, los anunciantes que estaban acostumbrados y se sentían cómodos con la atribución difusa de la publicidad, de repente experimentaron los beneficios de la publicidad basada en el rendimiento, incluidos los KPI que facilitan el cálculo del ROI.

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Lockdowns and social distancing specifically increased the amount of time people spend with social media, and the social platforms jumped on this opportunity to monetize their platforms for themselves and for creators. Many social networks created ecommerce platforms during the past year, allowing advertisers to create more shoppable moments, streamlined purchase opportunities for consumers and easier tracking for advertisers. Likewise, large ecommerce platforms created opportunities for advertisers to place messages right where consumers are researching and buying, again creating efficiency for both advertisers and consumers.

" THE ADVERTISERS THAT ARE ABLE TO GET NOTICED AND THEN DELIVER MESSAGING THAT CONNECTS WITH WHAT CONSUMERS WANT NOW WILL BE THE ONES THAT WIN "

DO YOU AGREE THAT PERSONALIZATION AND SEGMENTATION ARE MORE IMPORTANT THAN EVER? Although people love to joke about their dislike of advertising, most consumers enjoy messages that feel relevant to them. Creating relevance, by getting the right messages in front of the right people at the right times and places, is the key to effective advertising and the key to removing friction from the advertising ecosystem.

Yes, advertising efficiency is the result of personalization and segmentation, but more importantly, it’s the result of accessing and actionalizing robust data. At Digital Media Solutions, we leverage our toolset, consisting of our first-party data asset, our proprietary technology and our expansive media reach to understand consumers, know when they’re in the market for specific products and services and have awareness of where they consume media.

Our real-time data allows us to do more than just segment audiences based on demographics or historical interests, we’re able to identify and target the audiences that are showing real-time interest with messages that are personalized to what they’re looking for right now.

Especially in today’s “always on” environment with consumers absorbing content simultaneously from multiple screens, creating relevance is essential.

The advertisers that are able to get noticed and then deliver messaging that connects with what consumers want NOW will be the ones that win.

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HOW IMPORTANT IS AGILITY WHEN IT COMES TO DIGITAL MARKETING? The pandemic taught us the true value of two essential ideas: agility and relevance.

Relevance is how to win in the game of advertising. But relevance is not constant -- what’s relevant to consumers is changing every day, and that is why agility is also key.

From audience targeting to messaging, to where ads should be served, everything can and will change based on life changing around us. But that’s not to suggest that historical knowledge isn’t important. A smart advertising team is able to find the intersection of what has worked before with the shifts that have occurred in terms of how and where consumers buy, where and why media is consumed and the trends that are being cycled through faster than ever.

WHAT’S NEXT FOR DIGITAL MARKETING IN A POST-COVID WORLD? Prioritizing advertising ROI has been part of every marketer’s dialogue since the days of Mad Men, but it’s never been as possible as it will be in our post-covid world. From the insurance advertisers that shifted their budgets from sports sponsorships to lead generation campaigns to the retailers that experienced surges in ecommerce sales, the ability to purchase advertising on a cost-per-action basis and clearly connect advertising spend to sales revenue has become apparent.

Many marketers are feeling the results of the post-covid “great resignation,” which is causing them to streamline their marketing management efforts without negatively impacting results. Identifying partners that deliver audience reach and advertising results while taking on the majority of the campaign management effort will be essential for post-covid marketers.

DMS Performance Ad Market acts as a point of connection between leading advertisers and successful, high-quality publishers to help grow businesses by sourcing new, quality customers through more channels than advertisers can reach on their own.

For advertisers seeking greater advertising ROI without more effort, a partner like DMS should be part of the solution.

AGS FEATURE 代理大满贯专题报道

" LOS ANUNCIANTES QUE LLAMEN LA ATENCIÓN CON MENSAJES QUE CONECTEN CON LO QUE LOS CONSUMIDORES QUIEREN AHORA SERÁN LOS QUE GANEN " EL CONFINAMIENTO Y EL DISTANCIAMIENTO SOCIAL HAN CAMBIADO LOS HÁBITOS Y LAS DEMANDAS DE LOS CONSUMIDORES. ¿CÓMO HA CAMBIADO EL MARKETING DIGITAL PARA ADAPTARSE AL PÚBLICO? Además de la pandemia, que ha aumentado el tiempo que pasamos en Internet y el gasto en publicidad en línea, el confinamiento y la distancia social han incrementado drásticamente la comodidad de los consumidores con el comercio electrónico. Para los anunciantes, el cambio hacia la venta en línea puede facilitar la planificación y la compra de medios. En lugar de imaginar un recorrido del cliente que conecte las interacciones en línea con las acciones en la tienda, los anunciantes pueden centrarse en dirigir el tráfico directamente a las webs. El seguimiento de estas interacciones ayuda tanto a mejorar los resultados, como a demostrar el ROI de los esfuerzos publicitarios.

El confinamiento y la distancia social han aumentado concretamente el tiempo invertido en las redes sociales y las plataformas sociales han aprovechado la oportunidad para monetizarlas para sí mismas y para los creadores. El año pasado, muchas de ellas crearon plataformas de comercio electrónico, lo que les permitió a los anunciantes generar más compra, agilizar las oportunidades de los consumidores y facilitar el seguimiento. Del mismo modo, las plataformas de comercio electrónico importantes crearon oportunidades para que los anunciantes colocasen mensajes justo donde miran y compran los consumidores, con más eficiencia tanto para los anunciantes como para los consumidores. ¿ESTÁS DE ACUERDO EN QUE LA PERSONALIZACIÓN Y LA SEGMENTACIÓN SON MÁS IMPORTANTES QUE NUNCA? Aunque a la gente le encanta decir que odia la publicidad, a la mayoría de los consumidores les gustan los mensajes que les parecen interesantes. Poner

los mensajes adecuados delante de las personas adecuadas en los momentos y lugares adecuados es la clave de la eficacia publicitaria para eliminar la fricción del ecosistema publicitario.

Sí, la eficacia se consigue con la personalización y la segmentación, pero lo más importante es acceder a datos sólidos y accionarlos. En Digital Media Solutions, aprovechamos nuestro conjunto de herramientas, que consiste en nuestro activo de datos de primera parte, tecnología patentada y amplio alcance en los medios de comunicación para entender a los consumidores, saber cuándo están en el mercado para productos y servicios específicos y dónde consumen los medios de comunicación. Nuestros datos en tiempo real nos permiten hacer algo más que segmentar las audiencias basándonos en datos demográficos o intereses históricos, somos capaces de identificar y dirigirnos a la audiencia que muestra interés en tiempo real con mensajes personalizados a lo que están buscando.

Ser relevante es esencial, especialmente en el entorno actual "siempre activo", en el que los consumidores absorben contenidos simultáneamente desde múltiples pantallas. Los anunciantes que llamen la atención con mensajes que conecten con lo que los consumidores quieren AHORA serán los que ganen. ¿CÓMO DE IMPORTANTE ES LA AGILIDAD EN EL MARKETING DIGITAL? La pandemia nos ha enseñado el verdadero valor de dos ideas esenciales: agilidad y relevancia. La relevancia es la forma de ganar el juego de la publicidad, pero no es constante: lo que es relevante para los consumidores cambia cada día y por eso ser ágil también es clave.

Desde la segmentación de la audiencia hasta la mensajería y el lugar en el que deben servirse los anuncios, todo puede cambiar, y lo hará, en función de los cambios que se produzcan a nuestro

alrededor. Pero eso no quiere decir que el conocimiento histórico no sea importante.

Un equipo publicitario inteligente es capaz de encontrar la intersección de lo que ha funcionado antes con los cambios que se han producido en términos de cómo y dónde compran los consumidores, dónde y por qué se consumen los medios y las tendencias que se están produciendo más rápidamente que nunca. ¿QUÉ LE ESPERA AL MARKETING DIGITAL EN UN MUNDO POSCOVID? Darle prioridad al retorno de la inversión publicitaria ha formado parte del diálogo de todos los profesionales del marketing desde Mad Men, pero nunca ha sido tan posible como lo será en nuestro mundo poscovid. Desde anunciantes de seguros que cambiaron los presupuestos de los patrocinios deportivos para generar clientes potenciales hasta los minoristas que experimentaron aumentos en las ventas de comercio electrónico, la capacidad de comprar publicidad sobre la base del coste por acción y conectar claramente el gasto en publicidad con los ingresos por ventas se ha hecho evidente.

Muchos profesionales del marketing han visto los resultados de la "gran resignación" posterior a la Covid, lo que les ha llevado a racionalizar sus esfuerzos de gestión del marketing sin que repercuta negativamente en los resultados. Identificar a los socios que ofrecen un alcance y resultados publicitarios a la vez que asumen la mayor parte del esfuerzo para gestionar la campaña será esencial para los profesionales del marketing postcovid.

DMS Performance Ad Market actúa como punto de conexión entre los principales anunciantes y los editores de éxito de alta calidad para ayudar a hacer crecer los negocios a través de nuevos clientes de calidad mediante canales de los que los anunciantes pueden alcanzar por sí mismos. Para los anunciantes que buscan un mayor retorno de la inversión publicitaria sin esfuerzo excesivo, un socio como DMS debería formar parte de la solución.

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the

PATH to SUCCESS THE HOLIDAY SEASON IS JUST AROUND THE CORNER. KATHY BRYAN, CMO AT DIGITAL MEDIA SOLUTIONS SHARES HER FOUR TIPS FOR MARKETERS NAVIGATING UNFAMILIAR TERRITORY.

It’s been a long year and a half. And, as we enter the holiday season, it’s hard to know what to expect.

Will there be cookies? Yes! For dunking and for tracking… at least for now.

Will there be holiday parties? Yes! But, probably not in-office parties…

Will we be shopping in stores this year? Yup! But, most of my buying will still happen online.

Will we shop early as recommended? Some of us. Though, I’m sure it’ll be down to the wire for me to get everything on my list…

When there is so much uncertainty, so much ambiguity and so much change, what should marketers prioritize? Where should we spend our time?

Here are my four recommendations for the 2021 holiday season.

Make Sure You’re Active On Social Media.

Americans are spending almost two and a half hours each day across social channels, and they’re not just talking with friends. Social media advertising became more common and more effective as social platforms enhanced their campaign management platforms and features. Plus, social shopping rolled out across all the largest social networks, which means consumers can do their browsing and their buying in one place.

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LA TEMPORADA DE VACACIONES ESTÁ A LA VUELTA DE LA ESQUINA. KATHY BRYAN, DIRECTORA DE MARKETING DE DIGITAL MEDIA SOLUTIONS, COMPARTE SUS CUATRO CONSEJOS PARA LOS PROFESIONALES DEL MARKETING QUE NAVEGAN POR UN TERRITORIO DESCONOCIDO.

Ha sido un año y medio largo y es difícil saber qué pasará después de la temporada de vacaciones. ¿Habrá cookies? Sí, para mojar y para seguir... al menos por ahora. ¿Habrá fiestas navideñas? Sí, pero, seguramente fuera de la oficina... ¿Compraremos en tiendas este año? Sí, pero lo compraré casi todo por Internet. ¿Compraremos antes de lo recomendado?

Algunos, aunque estoy segura de que no podré comprar todo lo que tengo en la lista...

Cuando hay tanta incertidumbre, tanta ambigüedad y tanto cambio, ¿en qué se tienen que centrar los profesionales del marketing? ¿A qué tenemos que dedicarle el tiempo?

He aquí mis cuatro recomendaciones para la temporada de vacaciones de 2021.

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Asegúrate de estar activo en las redes sociales.

Los estadounidenses se pasan casi dos horas y media cada día en las redes sociales, y no solo hablan. La publicidad en las redes se ha vuelto más común y más eficaz a medida que las plataformas han mejorado las funciones de gestión de campañas.

La presencia en las redes sociales tiene dos caras, la de pago y la orgánica, y cada una de ellas requiere un esfuerzo específico. La interacción en las redes sociales tiene poder, incluso para los anuncios de pago y una fuerte presencia orgánica muestra legitimidad a la vez que crea oportunidades para conectar de forma significativa con los consumidores.

Además, los sistemas de compra se han extendido a todas aplicaciones más importantes, lo que significa que los consumidores pueden navegar y comprar en el mismo sitio.

Sin embargo, las campañas en redes sociales no se tienen que limitar a los esfuerzos de la marca. Las campañas de redes sociales sin marca, gestionadas por empresas de publicidad digital de rendimiento, pueden

ser muy eficaces para ampliar el alcance de la publicidad, la interacción y los resultados sin aumentar necesariamente el gasto publicitario o los esfuerzos de gestión de la campaña. Del mismo modo, los anunciantes pueden aprovecharse del poder que lleva a los consumidores a los webs para comprar y asegurarse de que sus marcas aparezcan como opciones para los consumidores que coinciden con los perfiles objetivo.

Aprovechar los datos de primera parte para tomar decisiones informadas sobre las campañas y para la orientación de las mismas.

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There are two sides to a social media presence, paid and organic, and each requires dedicated effort. Social media engagement has power, even for paid ads, and a strong organic presence shows legitimacy while creating opportunities to meaningfully connect with consumers.

Social media campaigns should not be restricted to branded efforts, however. Unbranded social media campaigns, managed through digital performance advertising companies, can be very effective at broadening advertising reach, engagement and results without unnecessarily scaling social media ad spend or campaign management efforts. Likewise, advertisers can leverage the power of social advertising that drives consumers to comparison sites by ensuring their brands are featured as options for consumers that match their targeted profiles.

Leverage First-Party Data To Make Educated Campaign Decisions & For Campaign Targeting The status of cookies may be uncertain, but there’s no doubt that data is powerful when it comes to understanding, engaging and converting consumers.

Data signals can help advertisers understand consumer attributes and attitudes, and signals can show advertisers when consumers are in the market for specific products and services.

With updated privacy settings restricting the collection of data, the “walled garden” ecosystems, including Google and Facebook, are seeing increased demand from advertisers. As a result, CPMs for popular audience profiles are rising. That means advertisers leveraging their own data, or the data of their partners, have a competitive advantage. Data signals allow advertisers to hone in on the audiences that have the greatest propensity to convert, resulting in better conversion rates.

Plus, these audiences may be addressed less frequently than popular interest-based audiences, resulting in lower media costs.

Be In Front Of Your Target Audience Early & Often As I noted up front, I’ll be shopping early, and at the very last minute. And this year, many holiday shoppers and consumers will be just like me.

Holiday advertising this year needs to be seen by consumers early and often, with promotions, shipping deadlines and pickup options front and center. But, please be realistic. If supply chain issues are limiting your supply, be honest about your inventory and delivery windows.

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" JUST MAKE SURE YOU’RE WORKING WITH A PARTNER YOU CAN TRUST - ONE THAT PUTS YOUR BRAND SAFETY AT THE HEART OF EVERYTHING THEY DO "

El estado de las cookies puede ser incierto, pero no hay duda de que los datos son esenciales para entender, atraer y convertir a los consumidores. Las señales de datos pueden ayudar a los anunciantes a entender los atributos y actitudes de los consumidores y mostrarles cuándo los consumidores están en el mercado para productos y servicios específicos.

Con la actualización de la configuración de privacidad que restringe la recopilación de datos, los ecosistemas "restringidos", incluidos Google y Facebook han tenido un aumento de la demanda de anunciantes.

Como resultado, los CPM (clics por minuto) de los perfiles de audiencia más populares han crecido. Esto significa que los anunciantes que aprovechan sus propios datos, o los de sus socios, tienen una ventaja competitiva. Las señales de datos les permiten a los anunciantes centrarse en las audiencias con mayor propensión a la conversión, lo que se traduce en mejores tasas de conversión. Además, el público se puede abordar

con menor frecuencia que el público popular basados en intereses, lo que implica menos gastos.

Preséntate a tu público objetivo rápido y con frecuencia Como ya he dicho, voy a comprar pronto y a última hora. Y este año, muchos compradores y consumidores navideños serán como yo.

Los consumidores tienen que ver la publicidad navideña de este año pronto y con frecuencia: promociones, plazos de envío y opciones de recogida en primer plano. Pero hay que ser realista. Si los problemas de la cadena de suministro limitan la oferta, tienes que ser honesto con el inventario y los plazos de entrega. Los clientes insatisfechos pueden enfadarse y expresarse con críticas negativas en las redes sociales que tienes previsto utilizar para el marketing y las ventas de comercio electrónico (consulta el punto 1 si necesitas un repaso de las oportunidades).

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Dissatisfied customers can be angry and vocal, leaving negative reviews and sharing their thoughts on the social platforms that you’re planning to use for marketing and ecommerce sales (refer to #1 if you need a refresher on those opportunities).

Re-engagement campaigns are a must during the holiday season, as they can remind shoppers of products they’ve viewed and carts they’ve abandoned.

Reminder messaging is helpful to holiday shoppers and can drive significant upticks in sales volume and revenue.

De-Risk Your Media Spend While Proving The Marketing Team’s Value To Your CFO Advertising ROI is not always easy to measure, especially when campaigns are built with impression-based ad spend.

But what if you could scale your

audience while spending only when you get results? That’s the benefit of performancebased campaigns.

Performance-based advertising campaigns are built to support specific marketing objectives with payment tied to pre-defined KPIs. So instead of paying per 1,000 impressions, you can pay per 1,000 inquiries or per 1,000 inbound calls delivered to your sales agents.

Performance-based advertising can be branded or unbranded, and often, a combination of the two works best. Just make sure you’re working with a partner you can trust, i.e. one that puts your brand safety at the heart of everything they do.

This holiday season is not likely to be normal for consumers or advertisers, but I’m not sure I even remember what normal is anymore anyway. So as marketers, it’s time we forge our own paths to the place we want to be in 2022: successful.

" TIENES QUE ASEGURARTE DE QUE TRABAJAS CON UN SOCIO EN EL QUE PUEDAS CONFIAR, ES DECIR, UNO QUE SE CENTRE EN LA SEGURIDAD DE TU MARCA " Las campañas de reenganche son imprescindibles durante la temporada navideña, ya que pueden recordarles a los compradores los productos que han visto y que han olvidado. Los recordatorios son útiles para los compradores navideños y pueden potenciar un aumento significativo del volumen de ventas y de los ingresos.

Reduce el riesgo del gasto en redes y demuéstrale el valor del equipo de marketing a tu director financiero El ROI de la publicidad a veces es difícil de medir, concretamente cuando las campañas se construyen con un gasto publicitario basado en impresiones, pero, ¿qué pasaría si pudieras ampliar la audiencia y gastar solo cuando consigues resultados? Esa es la ventaja de las campañas basadas en el rendimiento.

Las campañas publicitarias basadas en el rendimiento se crean para respaldar objetivos de marketing específicos con pagos vinculados a KPI predefinidos. Así, en lugar de pagar por 1.000 impresiones, puedes pagar por 1.000 consultas o por 1.000 llamadas a los agentes de ventas. La publicidad basada en el rendimiento puede ser de marca o sin marca y, a menudo, una combinación de ambas funciona mejor.

Tienes que asegurarte de que trabajas con un socio en el que puedas confiar, es decir, uno que se centre en la seguridad de tu marca.

Puede ser que estas fiestas no sean normales para los consumidores ni para los anunciantes, pero da igual porque ya no nos acordamos de qué es lo normal. Así que, como vendedores, es hora de que forjemos nuestros propios caminos hacia el lugar que queremos ocupar en 2022: el éxito.

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CONNECTING COMMUNITIES CONNECTER LES COMMUNAUTÉS

AGS DUBAI STARTUP PITCH WINNERS HAYI SAT DOWN WITH SiGMA MAGAZINE TO DISCUSS THEIR VISION TO TAP INTO THE MENA REGION WITH A DIGITISED NEIGHBOURHOOD EXPERIENCE.

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IRST OF ALL, CONGRATULATIONS ON WINNING THE AGS STARTUP PITCH THIS MAY, TELL US MORE ABOUT YOUR WINNING PITCH. WHAT DO YOU THINK SETS YOU APART FROM YOUR COMPETITORS? Despite being one of the younger startups in the competition, I believe our passion in what we are trying to achieve with Hayi is what set us apart.

Having been born and raised in the UAE, we have a strong emotional tie to the problem we are trying to solve, and the opportunity we are trying to unlock for residents alike.

With successful execution of our vision, we can truly support the country in its aim for creating smarter and more livable cities for its residents.

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HAYI, LAURÉAT DE L'AGS DUBAI STARTUP PITCH, S'EST ENTRETENU AVEC LE MAGAZINE SiGMA POUR ÉVOQUER LEUR PROJET : PROPOSER À LA RÉGION MENA UNE EXPÉRIENCE DE QUARTIER NUMÉRISÉE.

AN ALIGNED SMART CITY VISION WITH THE UAE GOVERNMENT WILL BETTER CONNECT RESIDENTS ACROSS ALL NEIGHBOURHOODS TELL US MORE ABOUT THIS. We believe that a Smart City starts with a Smart Neighbourhood. Through Hayi, we plan on digitizing the neighbourhood experience - whether you’re living in a gated community, or apartment building.

The hyperlocal platform will allow neighbours to connect with one another, businesses to reach their target customers, and community managers to enhance their communication with tenants.

More and more countries across the region are looking to adopt more innovative and smart city solutions, so we see this as an opportune time to enter the market with a free to use social network.

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OUT D'ABORD, FÉLICITATIONS POUR VOTRE VICTOIRE À L'AGS STARTUP PITCH EN MAI ! PARLEZNOUS UN PEU DE VOTRE PITCH… SELON VOUS, QU'EST-CE QUI VOUS DISTINGUE DE VOS CONCURRENTS ?

Nous étions l'une des plus jeunes startups de la compétition, et je pense que notre passion est ce qui nous distingue. Ayant grandi aux Émirats arabes unis, nous avons un lien émotionnel fort avec notre projet. Nous pourrions réellement soutenir le pays dans son objectif de créer des villes plus intelligentes pour les résidents.

VOTRE VISION DE LA VILLE INTELLIGENTE, ALIGNÉE AVEC CELLE

DU GOUVERNEMENT DES ÉMIRATS ARABES UNIS, PERMETTRA AUX RÉSIDENTS DE TOUS LES QUARTIERS D’ÊTRE MIEUX CONNECTÉ.

POUVEZ-VOUS NOUS EN DIRE PLUS ?

Dans la région, de plus en plus de pays cherchent des solutions pour créer des villes innovantes et intelligentes. Le moment est opportun pour proposer un réseau social gratuit sur le marché.

Nous pensons qu'une ville intelligente commence par un quartier intelligent.

Grâce à Hayi, nous allons numériser l'expérience du quartier -que vous viviez dans une communauté fermée ou dans un immeuble d'appartements.

Cette plateforme hyperlocale permettra aux voisins de se connecter entre eux, et donnera la possibilité aux entreprises d'atteindre leurs clients cibles. Les responsables de communauté pourront améliorer leur communication avec les locataires.

VOUS AVEZ ACTUELLEMENT 18 QUARTIERS EN TEST SUR L’APPLICATION. QUEL PROCESSUS DE RÉFLEXION SOUS-TEND LA CRÉATION DE COMMUNAUTÉS PLUS FORTES ET PLUS CONNECTÉES, EN PARTICULIER EN TEMPS DE PANDÉMIE ?

Aux Émirats arabes unis, le sentiment d'appartenir véritablement à une communauté est absent dans les communautés résidentielles.

HAYI, LAURÉAT DE L'AGS DUBAI STARTUP PITCH, S'EST ENTRETENU AVEC LE MAGAZINE SiGMA POUR ÉVOQUER LEUR PROJET : PROPOSER À LA RÉGION MENA UNE EXPÉRIENCE DE QUARTIER NUMÉRISÉE.

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YOU CURRENTLY HAVE 18 TEST NEIGHBOURHOODS ON THE APP WITH AN ACTIVE USER-BASE. CAN YOU EXPLAIN THE THOUGHT PROCESS BEHIND CREATING STRONGER AND MORE CONNECTED COMMUNITIES TO NAVIGATE THE CURRENT HEALTH PANDEMIC?

" HYPERLOCAL SOCIAL NETWORKS HAVE SEEN TREMENDOUS GROWTH OVER THE LAST FEW YEARS WITH BIG SUCCESS STORIES COMING OUT OF THE US, EUROPE AND ASIA "

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There has always been something missing within our residential communities across the UAE, and that’s the feeling of truly belonging to a community. The pandemic has only exacerbated the problem and has created a stronger desire to connect with those nearby. A social network that is hyperlocal in nature, allows neighbours to interact purely with those around them, where there is greater opportunity to connect and establish a stronger network.

Stronger communities can increase resident retention, consumer spending and general happiness, all of which can help mitigate the effects of the pandemic on the economy.

WHAT CAN YOU TELL US ABOUT THE FREEMIUM MODEL FOR COMMUNITY/ BUILDING MANAGERS ACROSS THE REGION?

YOU RECENTLY RAISED SIX FIGURE FUNDING TO EXPAND ACROSS THE UAE, WITH PLANS TO SCALE ACROSS THE MENA REGION - TELL US MORE ABOUT YOUR VISION FOR THE FUTURE.

We wanted to create a smarter and more cost-effective solution to this by giving management free access to sign up and start posting these notices via the app. This way, residents can be notified in real-time of any community notices which will enhance their overall residential living.

Hyperlocal social networks have seen tremendous growth over the last few years with big success stories coming out of the US, Europe and Asia. The MENA market remains untapped and is yet to benefit from the impact of a neighbourhood app amongst its local communities.

Our recent funding will not only help us expedite our growth across the region, but also help in developing the product further to become suitable for the region.

Community Managers across the region can request free access to their own social profile within the neighbourhoods or communities that they manage. This provides them with a platform to share exclusive updates and notices to their residents on the app via the social network for their community. In apartment buildings in particular, community notices will often be printed and posted in lifts or on the ground floor for residents to read.

WHAT ARE THE BENEFITS OF INITIATIVES LIKE THE AGS STARTUP PITCH FOR NEW COMPANIES - HOW CRUCIAL ARE THEY FOR GROWING STARTUPS? The AGS Startup Pitch in particular really helps in terms of increasing exposure amongst investor networks and the wider startup community. The initiative gives startups a platform to promote their idea and vision whilst gaining valuable feedback and validation from an experienced panel of judges. Pitching live also encourages startups to refine their pitch deck and pitching strategies, which ultimately comes in handy when reaching out to investors and looking to fundraise.

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" LES RÉSEAUX SOCIAUX HYPERLOCAUX ONT CONNU UNE CROISSANCE CONSIDÉRABLE AU COURS DES DERNIÈRES ANNÉES, AVEC UN RÉEL SUCCÈS AUX ÉTATS-UNIS, EN EUROPE ET EN ASIE "

QUE POUVEZ-VOUS NOUS DIRE SUR LE MODÈLE FREEMIUM POUR LES RESPONSABLES DE COMMUNAUTÉ ?

La pandémie n'a fait qu'exacerber le problème, mais a aussi créé un désir de connexion aux voisins. Un réseau social de nature hyperlocale permet aux habitants d'interagir uniquement avec ceux qui les entourent, pour établir un réseau plus fort. Des communautés plus fortes peuvent augmenter la fidélisation des résidents, les dépenses, la consommation et le bonheur global, ce qui peut aider à atténuer les effets de la pandémie sur l'économie.

Ils peuvent demander un accès gratuit à leur profil sur le réseau social. Cela leur fournit une plate-forme pour partager des nouvelles et des annonces aux résidents via l'application, sur le réseau social de leur communauté.

Dans les immeubles résidentiels, des avis communautaires sont souvent présents dans les ascenseurs ou au rez-dechaussée pour que les résidents puissent les lire.

Nous voulions créer une solution plus intelligente et plus rentable, en donnant à la direction un accès gratuit pour commencer à publier ces annonces via l'application. De cette façon, les résidents peuvent être informés en temps réel de tout avis communautaire, ce qui améliorera leur vie résidentielle globale.

VOUS AVEZ RÉCEMMENT COLLECTÉ DES FONDS (UN FINANCEMENT À SIX CHIFFRES !) POUR VOUS DÉVELOPPER DANS LES ÉMIRATS ARABES UNIS, AVEC DES PROJETS D'EXTENSION DANS LA RÉGION MENA… QUELLE EST VOTRE VISION DE L'AVENIR ?

QUELS SONT LES AVANTAGES D'INITIATIVES TELLES QUE L'AGS STARTUP PITCH POUR LES NOUVELLES ENTREPRISES ? DANS QUELLE MESURE SONT-ELLES CRUCIALES POUR LES STARTUPS EN DÉVELOPPEMENT ?

Les réseaux sociaux hyperlocaux ont connu une croissance considérable au cours des dernières années, avec un réel succès aux États-Unis, en Europe et en Asie. Le marché MENA (Moyen-Orient et Afrique du Nord) reste inexploité et n'a pas encore bénéficié de l'impact positif d'une application de quartier sur les communautés locales. Ce financement va nous permettre de nous développer plus rapidement dans la région, mais aussi d’adapter le produit aux spécificités régionales.

L'AGS Startup Pitch permet une grande visibilité : les réseaux d'investisseurs et la communauté des startups au sens large vous écoutent. L'initiative offre une plateforme pour promouvoir une idée, une vision, et permet de recevoir le feedback précieux d'un panel de juges expérimentés. Le Pitch encourage également les startups à affiner leur argumentation et leur stratégie, ce qui sera utile pour contacter les investisseurs et collecter des fonds.

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Eficiencia Excelente DARLENE ZAMMIT SE REUNIÓ CON BRAM VAN PUL, GERENTE DE VENTAS EN EQUIPO DE ADVIDI, PARA COMPARTIR LA HISTORIA DEL ÉXITO DE ADVIDI

H

OW DID ADVIDI TAKE OFF?

The company was founded by two large media buyers who bought traffic in Dating and were smart enough to use the volumes they were running to establish lucrative deals with advertisers. That media buying mentality is something we still adhere to, all these years later. We are not an advertiser disguised as a network, competing with other advertisers. We knew how traffic worked and how to use it and we stuck to that. That’s our expertise and our strength and we continue to build and expand on that.

WHAT MARKETING SERVICES DO YOU SPECIALISE IN?

" THEY’RE NO LONGER JUST ANOTHER AFFILIATE THAT APPROACHES THE ADVERTISER FOR CAPS, BUT A TRUSTED PARTNER "

¿

CÓMO DESPEGÓ ADVIDI?

La empresa la fundaron dos compradores importantes de medios, que se hicieron con tráfico en Dating y fueron lo suficientemente inteligentes como para utilizar los volúmenes que manejaban para establecer acuerdos lucrativos con los anunciantes. Esta mentalidad de comprar medios de comunicación es algo a lo que todavía nos adherimos después de tantos años. No somos un anunciante disfrazado de red que compite con otros anunciantes.

Sabíamos cómo funcionaba el tráfico y cómo utilizarlo y nos ceñimos a ello. Esa es nuestra experiencia y nuestra fuerza

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Dating is our bread and butter. With in-house products in over 20 GEOs, this is definitely our biggest vertical. That’s followed by iGaming, Nutra, and Sweepstakes. Our biggest focus of late has been in building exclusive partnerships with eCommerce advertisers. Our overall ambition is to create technological advancements in all of the above verticals.

y seguimos construyendo y ampliando sobre ella.

¿QUÉ VALOR AÑADIDO LES APORTÁIS A LOS AFILIADOS Y ANUNCIANTES?

¿EN QUÉ SERVICIOS DE MARKETING ESTÁIS ESPECIALIZADOS?

Bueno, para empezar, tenemos nuestros propios productos dentro del sector de citas que existen en más de 20 geos.

En cuanto a los afiliados, trabajar con Advidi significa que reciben pagos más rápidos y seguros y tienen acceso a una cartera de alternativas cuando una oferta no funciona. También proporcionamos fuentes de filtrado, valoraciones sobre los canales y apoyo creativo. Además, formar parte de una red como la nuestra significa que tienen una mayor influencia en lo que respecta a los anunciantes.

Las citas son nuestro pan de cada día.

Con productos propios en más de 20 países, este es sin duda nuestro mayor sector. Le siguel el iGaming, Nutra y Sorteos. Últimamente nos hemos centrado en crear asociaciones exclusivas con anunciantes de comercio electrónico. Nuestra ambición general es crear avances tecnológicos en todos los sectores mencionados.

AGS FEATURE 代理大满贯专题报道

" YA NO SON UN AFILIADO MÁS QUE SE ACERCA AL ANUNCIANTE PARA OBTENER CAPS, SINO UN SOCIO DE CONFIANZA "

STREAMLINING

EXCELLENCE DARLENE ZAMMIT SAT DOWN WITH BRAM VAN PUL, TEAM MANAGER SALES OF ADVIDI, TO DISCUSS THE STORY BEHIND ADVIDI’S DATA-DRIVEN SUCCESS.

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WHAT INCREMENTAL VALUE WILL YOU PROVIDE TO AFFILIATES AND ADVERTISERS? Well, to begin, we have our own products within Dating that live in more than 20 GEOs. In regards to affiliates, working with Advidi means they receive quicker and safer payments and have access to a portfolio of alternatives when an offer goes down. We also provide filtering sources, feedback on channels, and creative support. As well as this, being part of a network such as ours means they have a bigger leverage when it comes to advertisers. They have a representative in the negotiations and so any initial distrust is gone. They’re no longer “just another affiliate” that approaches the advertiser for CAPs, but a trusted partner.

For advertisers, we offer a preselection of quality sources for their particular products or offers. We deal with all communication which unburdens the advertiser, freeing them from daily communication with affiliates

" SI LA GESTIÓN DE LOS DATOS NO ESTÁ ORDENADA, NO ES POSIBLE OFRECERLES LA INFORMACIÓN ADECUADA A LOS CLIENTES "

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" IF YOUR DATA HOUSEKEEPING IS NOT IN ORDER, THEN YOU CAN’T POSSIBLY GIVE THE APPROPRIATE INFORMATION TO YOUR CLIENTS "

AGS FEATURE 代理大满贯专题报道

and enabling them to focus on their other tasks.

Basically we act as an outsourced affiliate department for advertisers who don’t have inhouse resources to manage affiliates (an extension on their business).

What we are seeing more and more is the emergence of protected bubbles or ecosystems – advertisers or other service providers are looking for partners to work with. Thanks to our years of experience and consistency in providing professional services as well as our long standing relationships, we often find ourselves on the shortlist as a preferred partner. The reputation we have built tends to put us high on a list of networks to work with. With the constant changes in the market and added regulations, people look for stable and proven partners. A network should be a reliable, core business partner that can anticipate the fluctuations in the market.

HOW IMPORTANT IS DATA TO ADVIDI? For us, data is everything. It’s what we base our advice on. If your data housekeeping is not in order, then you can’t possibly give the appropriate information to your clients. For example, if several affiliates are running similar traffic sources, we have lots of data points on the CRs, the EPCs, and the overall performance of those campaigns. This helps us to advise the affiliates on what is working well on their traffic. This also links back to the transparency in our relationships; the more a client is willing to share data with us, the more we can analyse and the better we are at advising them on how to scale.

We have an inhouse BI team and data scientists, as well as our own internal developers. Over the course of several years, we have custom built features and tools that are unique. This gives us an advantage in terms of the possibilities to connect and analyse various data points and make sense of that for our clients.

We’re committed to transparency when sharing data with advertisers and this gives us a stronger position when negotiating payout. For example, with eComm advertisers we look into the data of the average order values. By being aware of this and the individual traffic sources, we are able to negotiate better payouts for affiliates simply by understanding this type of information.

Tienen un representante en las negociaciones y así desaparece cualquier desconfianza inicial. Ya no son "un afiliado más" que se acerca al anunciante para obtener CAPs, sino un socio de confianza.

Para los anunciantes, ofrecemos una preselección de fuentes de calidad para sus productos u ofertas particulares. Nos ocupamos de toda la comunicación, por lo que ya no tienen que encargarse de estar al día con los afiliados y le permite centrarse en sus otras tareas.

Básicamente, actuamos como un departamento de afiliación externalizado para los anunciantes que no disponen de recursos internos para gestionar a los afiliados (una extensión de su negocio).

Nos hemos dado cuenta de que cada vez aparecen más burbujas o ecosistemas protegidos: los anunciantes u otros proveedores de servicios buscan socios con los que trabajar. Gracias a los años de experiencia y consistencia en la prestación de servicios profesionales, así como a nuestras relaciones a largo plazo, a menudo nos encontramos en la lista de preseleccionados como socio preferido.

La reputación que nos hemos ganado tiende a situarnos en lo alto de la lista de redes con las que trabajar. Con los cambios constantes que sufre el mercado y las nuevas normativas, la gente busca socios estables y probados.

Una red debe ser un socio comercial fiable y básico que pueda anticiparse a las fluctuaciones del mercado.

¿QUÉ IMPORTANCIA TIENEN LOS DATOS PARA ADVIDI? Para nosotros, los datos lo son todo. Es en lo que basamos nuestro asesoramiento. Si la gestión de los datos no está ordenada ofrecerles la información adecuada a los clientes. Por ejemplo, si varios afiliados están ejecutando fuentes de tráfico similares, tenemos muchos datos sobre los saldos, los EPC y el rendimiento general de dichas campañas.

Esto nos ayuda a aconsejar a los afiliados sobre lo que está funcionando bien en su tráfico.

Esto también tiene que ver con la transparencia en nuestras relaciones; cuanto más quiera un cliente compartir datos con nosotros, más podremos analizar y mejor podremos aconsejarles sobre cómo escalar.

Contamos con un equipo interno de inteligencia y científicos de datos, así como con nuestros propios desarrolladores internos.

Con los años, hemos creado funciones y herramientas únicas. Esto nos da una ventaja en cuanto a las posibilidades de conectar y analizar varios puntos de datos y darles sentido para nuestros clientes.

Estamos comprometidos con la transparencia a la hora de compartir datos con los anunciantes y esto nos da una posición más fuerte a la hora de negociar el pago. Por ejemplo, con los anunciantes de eComm examinamos los datos de los valores medios de los pedidos.

Al conocer estos datos y las fuentes de tráfico individuales, podemos negociar mejores pagos para los afiliados solo por entender y disponer de este tipo de información.

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NAVIGATING the FINTECH WORLD of AFFILIATE MARKETING NAVIGUER DANS L’UNIVERS FINTECH DU MARKETING D'AFFILIATION NEW TO AFFILIATE MARKETING? CHIEF REVENUE OFFICER AT EPCVIP, BORIS BERSHADSKY, PENS A QUICK GUIDE TO FINDING THE RIGHT PARTNERS TO WORK WITH IN FINTECH.

E

mbarking on the exciting journey of entering the Affiliate Marketing world can be extremely rewarding, while also challenging as you learn about the different aspects of the business which are crucial to one’s success. Whether you are new to this game or have been in this exciting and fast paced world for a while – here are a few key elements to consider making the journey a bit less bumpy.

Partner with a trusted network: As the saying goes ‘Relationships are key in any successful journey’ – Interview different networks that specialises in the vertical of your interest. The network you ultimately decide to partner with should ideally be a mentor to you – always available to provide guidance and one that has previously conquered the challenges you are currently facing. For instance, if your business specialises in media acquisition through Google, I highly encourage you to partner with a network that has extensive experience in that type of media acquisition strategy with who you can ask relevant questions and learn from their experiences.

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" IT IS IMPORTANT TO FEEL THE NETWORK HAS YOUR BEST INTEREST IN MIND AND WILL BE ABLE TO PROVIDE VALUABLE INSIGHT AS THE LANDSCAPE OF THE INDUSTRY CHANGES TO HELP POWER YOUR BUSINESS "

AGS FEATURE 代理大满贯专题报道

"IL EST IMPORTANT DE SENTIR QUE VOS INTÉRÊTS IMPORTENT POUR CE RÉSEAU, DE SAVOIR QU’IL SERA EN MESURE DE FOURNIR DES INFORMATIONS PRÉCIEUSES SUR LES CHANGEMENTS DE L'INDUSTRIE, POUR AIDER VOTRE ENTREPRISE À CROÎTRE "

VOUS DÉBUTEZ DANS LE MARKETING D'AFFILIATION ? LE DIRECTEUR DES REVENUS D'EPCVIP, BORIS BERSHADSKY, VOUS A RÉDIGÉ UN GUIDE POUR TROUVER RAPIDEMENT LES MEILLEURS PARTENAIRES DANS LA FINTECH.

L

e monde du marketing d'affiliation peut être passionant, extrêmement gratifiant, mais reste un défi : il faut apprivoiser les différents aspects de l'entreprise qui seront essentiels à votre succès.

Que vous soyez un nouvel acteur, ou présent dans cet univers trépidant depuis un certain temps, voici quelques éléments clés à considérer pour rendre le voyage un peu moins cahoteux.

Associez-vous à un réseau de confiance. Comme le dit le proverbe : « Les relations sont la clé de tout voyage réussi » ! Alors renseignez-vous sur les différents réseaux spécialisés dans le secteur vertical qui vous intéresse. Celui auquel vous déciderez de vous associer devrait idéalement être un mentor : toujours disponible pour vous conseiller, il a déjà fait face aux défis auxquels vous êtes actuellement confronté. Par exemple, si votre entreprise est spécialisée dans l'acquisition de médias via Google, je vous encourage vivement à vous associer à un réseau qui possède une vaste expérience dans ce type de stratégie d'acquisition de médias. Vous pourrez poser des questions pertinentes et apprendre de leurs expériences.

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One of the key components of this network should include a dedicated and knowledgeable staff whom you can rely on. It is no longer enough for a network to send campaign links and say, “try this, it will do better for you” and share basic industry knowledge. To be successful, look for a network that is known to be the experts and pioneers of their field in their respective verticals. It is important to feel the network has your best interest in mind and will be able to provide valuable insight as to the landscape of the industry changes to help power your business. There are constant regulatory updates when it comes to affiliate marketing such as TCPA, CAN-Spam, Google policy, and more that you need to be aware of. The network you partner with must have a legal team that keeps up with all of this and provide these updates to you. The reputation of the network amongst its peers and competitors is also key. This can span across multiple categories such as their ethical business practices, data integrity, financial standing with its partners, and of course deliver the best return on your ad spend.

sounds like trying to find a unicorn, where we all know they don’t exist, but in this case, they do!

Choose a network that delivers results: Many networks claim they may have the most competitive offers and top EPC’s in a particular vertical, but few can deliver. Try to identify networks that own and operate their own brands, networks that have a ridiculously robust technology stack that can mold to any type of support that you need along the way and a network that is consistently innovating and willing spending its own money to drive volume to their brands to test, optimize and learn from their own efforts how to deliver outrageous and consistent results. In some ways, this all may

" ASK TOUGH QUESTIONS, ALIGN ON YOUR CORE PRINCIPALS, AND MAKE SURE THE NETWORK CAN DELIVER ON WHAT DRIVES YOUR BUSINESS "

ISSUE 16

The hidden reason EPCVIP is a top Fintech partner of choice: At EPCVIP, we pride ourselves on being able to say that we are that unicorn! From the very beginning we have always recognised that our success as a network stems from three things; our focus on building the most robust and innovative technology that powers our network and its affiliates and lenders; a dedicated team that loves what they do and goes above and beyond to ensure no stone is left unturned when creating new ways to deliver results for their partners – whether it be to deliver the top converting financial offers to our affiliates or deliver what many would say the industry’s top quality leads to our lending partners and most importantly establishing meaningful and long-lasting relationships with our partners which focus on empowering each other by adding value in any way we can to help each other grow.

As you explore and navigate the Fintech world of affiliate marketing, I highly encourage you to challenge your prospective partners. Ask tough questions, align on your core principles, and make sure the network can deliver on what drives your business. At the end of that search, I hope you end up finding that unicorn network that can take your business to the next level!

AGS FEATURE 代理大满贯专题报道

" POSEZ DES QUESTIONS DIFFICILES, ALIGNEZ-VOUS SUR VOS PRINCIPES FONDAMENTAUX ET ASSUREZ-VOUS QUE LE RÉSEAU PUISSE RÉPONDRE AUX BESOINS DE VOTRE ENTREPRISE "

Trouvez un réseau qui vous permette d’être en contact avec un personnel dévoué et compétent sur lequel vous pouvez compter.

Ne vous contentez pas d’un réseau qui se limite à partager des connaissances très basiques sur l’industrie, à envoyer des liens et à simplement dire “essayez ceci, cela sera mieux pour vous” ! Pour réussir, recherchez un réseau avec des acteurs connus pour être les experts et les pionniers de leur domaine, dans leurs secteurs verticaux respectifs. Il est important de sentir que vos intérêts importent pour ce réseau, de savoir qu’il sera en mesure de fournir des informations précieuses sur les changements de l'industrie pour aider votre entreprise à croître. Vous devez être au courant des évolutions en matière de réglementation pour ce qui est du marketing d'affiliation -TCPA, CAN-Spam, la politique de Google... Le réseau avec lequel vous vous associez doit avoir une équipe juridique qui se renseigne sur tout cela et vous tient au courant de ces mises à jour. La réputation du réseau auprès de ses pairs et concurrents est également déterminante. Elle peut couvrir plusieurs catégories, telles que des pratiques commerciales éthiques, l'intégrité des données, la situation financière avec ses partenaires... Et, bien sûr, le réseau doit offrir le meilleur retour sur vos dépenses publicitaires.

constamment, qui sait apprendre et qui sache comment fournir des résultats incroyables sur le long terme. Oui, à certains égards, c'est un peu comme essayer de trouver une licorne. La différence est que nous savons tous que les licornes n’existent pas, mais ici c’est bien réel !

Choisissez un réseau qui donne des résultats: nombre d’entre eux prétendent avoir les offres les plus compétitives et les meilleurs EPC dans un secteur particulier, mais ce n’est pas toujours vrai. Essayez d'identifier les réseaux qui possèdent et exploitent leurs propres marques, ceux qui ont de réels moyens technologiques, qui peuvent s'adapter à tout type de support -même en cours de route. Choisissez un réseau qui innove

Alors que vous explorez le monde Fintech du marketing d'affiliation, je vous encourage vivement à mettre au défi vos partenaires potentiels. Posez des questions difficiles, alignez-vous sur vos principes fondamentaux et assurez-vous que le réseau puisse répondre aux besoins de votre entreprise. Ainsi, j'espère que vous finirez par trouver ce réseau-licorne qui pourra faire passer votre entreprise au niveau supérieur !

Le secret de EPCVIP, qui en fait un partenaire Fintech de choix: EPCVIP est cette licorne, et nous en sommes fiers ! Depuis le tout début, nous avons toujours reconnu que notre succès en tant que réseau découle de trois choses : pour commencer, nous nous concentrons sur la création de la technologie la plus solide et la plus innovante. Elle alimente notre réseau et ses sociétés affiliées et créanciers.

Ensuite, nous avons une équipe dévouée.

Nos collaborateurs aiment ce qu'ils font et vont au-delà pour s'assurer que rien n'est laissé au hasard lorsque nous créons de nouvelles façons d'obtenir des résultats pour les partenaires, que ce soit pour proposer les offres financières les plus intéressantes à nos affiliés ou apporter des ressources de qualité supérieure à nos partenaires. Enfin, nous établissons des liens significatifs et durables avec nos associés. Nous croyons qu’il est important de s'aider mutuellement à se développer et d’ajouter de la valeur de toutes les manières possibles.

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the

CHANGING AFFILIATE

of

CAMBIOS EN LA DEMANDA DEL MARKETING DE AFILICIÓN JEANNINE CROOKS, PARTNER ACQUISITION & DEVELOPMENT MANAGER WITH AWIN US EXPLORES THE DYNAMICS OF AN INDUSTRY IN FLUX AND THE NEW TECHNICAL ECOMMERCE SOLUTIONS DRIVING IT FORWARD.

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JEANNINE CROOKS, DIRECTORA DE ADQUISICIÓN Y DESARROLLO DE SOCIOS DE AWIN US, EXPLORA LA DINÁMICA DE UN SECTOR EN CONSTANTE CAMBIO Y LAS SOLUCIONES TÉCNICAS DE COMERCIO ELECTRÓNICO QUE LO IMPULSAN.

AGS FEATURE 代理大满贯专题报道

" BRANDS CAN REMAIN AGILE AND CONTINUE TO MOVE FAST TOWARD THEIR OWN STRATEGIC DIRECTION BY CHOOSING TECHNICAL PARTNERS WHOSE SOLUTIONS ALIGN WITH THEIR SPECIFIC GOALS "

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I

t happens almost daily in the affiliate marketing industry – a new strategy, a new technology, a new way of doing business online.

Consumer behavior is changing almost as rapidly as well; after a year of doing nearly everything online, new buying patterns once thought temporary during the lockdown, now appear to be permanent. In fact, those changes in consumer behavior are a primary driver creating the demand for new ways to optimize, personalize, support during the purchase process and more.

Ecommerce and the internet have enabled shoppers to shop anywhere, meaning retailers no longer are just competing with brands geographically close to them, but now face global competition as well.

The plethora of search engines and comparison websites now provide shoppers with more information and choices than ever, while social media confirms their decisions.

Research indicates that 75% of consumers have tried one or more new shopping behaviors, including a new shopping method, different brand, different retailer/ store/website, private label or store brand or a new digital shopping method. This has diminished brand loyalty since shoppers now are much more willing to shop around than ever before. Consequently, businesses are searching for new ways to re-establish direct, long-term relationships with consumers.

This has given rise to strategies such as countless consumer loyalty

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programs for everything from hamburgers to high end jewelry; each one offers a variety of extra bonuses, special pricing and rewards to ensure future purchases.

Expanding the direct-to-consumer trend and the growth of subscriptions which ensure recurring revenue are additional responses to the changes in consumer shopping habits.

However, these trends cause a higher demand than ever on the performance of an ecommerce website to ensure that it is fully optimized to extract maximum value from each visitor. This forces marketing professionals to make site changes quickly to respond immediately to changing market conditions.

Top priorities include: Personalization Social media Email marketing Mobile communication Social media Digital advertising programs On-site chat communication Order/purchase process support

• • • • • • • •

This creates an entirely new dilemma, however – developing these technologies in-house or choosing outsourced expertise.

In-housing has been the primary choice for many years, primarily because it makes sense to invest long-term in that area to ensure the right talent is available to deliver planned goals. However, this puts huge pressure on internal resources as in-house staff must constantly be retrained, re-educated and prepared

to integrate and deploy an endless parade of new technologies. It’s a lot to ask of any IT team. Compound that with the challenges of the Digital Skills Gap and the willingness to explore external expertise grows dramatically.

Current trends indicate that areas such as digital strategy and campaign coordination are expected to grow in-house, while website tech, social media and marketing are most likely to be outsourced to external experts.

Thus appeared a new influx of technology partners in the affiliate channel, enabling businesses to solve a wide array of ecommerce dilemmas without having to re-skill their staff, or develop/acquire new software. Additionally, platforms such as Awin provide a curated, pre-vetted selection of partners via their MasterTag solution, enabling brands to experiment with new technologies at the touch of a button, without up-front costs. Solutions range from automating up-selling to customers based on basket contents to virtual shopping assistants to 3D video modelling reducing returns.

It’s outsourced innovation on a performance model.

These new technical ecommerce solutions enable businesses to optimize their customer experience, thus transforming that dynamic and expanding the scope of what the industry can offer. As a result, brands can remain agile and continue to move fast toward their own strategic direction by choosing technical partners whose solutions align with their specific goals.

AGS FEATURE 代理大满贯专题报道

E

n el marketing de afiliación, cada día aparecen estrategias, tecnología, formas de hacer negocios en línea nuevas. El comportamiento de los consumidores cambia casi con la misma rapidez. Tras un año en el que casi todo se hace por internet, los nuevos patrones de compra que se consideraban temporales durante el confinamiento, están para quedarse. De hecho, dichos cambios son uno de los principales impulsores de la demanda de nuevas formas de optimización, personalización, apoyo durante el proceso de compra y mucho más.

ingresos recurrentes son respuestas adicionales a los cambios en los hábitos de compra de los consumidores.

El comercio electrónico e internet les permiten a los usuarios comprar en cualquier lugar, lo que significa que los comercios terrestres compiten con las marcas geográficamente cercanas y además se enfrentan a la competencia mundial. La variedad de motores de búsqueda y webs para comparar les proporcionan a los clientes más información y opciones, mientras que las redes sociales sirven para confirmar las decisiones.

Entre las prioridades se encuentran: • Personalización • Redes sociales • Marketing por correo • Planes de anuncios digitales • Conversaciones en la web

por chat • Apoyo durante el proceso

de compra

Los estudios indican que el 75% de los consumidores han cambiado su forma de comprar, métodos nuevos, marcas diferentes, un minorista/tienda/ web diferente, una marca privada, una marca de la tienda o un nuevo método de compra digital. Esto ha disminuido la fidelidad a la marca, ya que los compradores están ahora mucho más dispuestos a comparar precios.

En consecuencia, las empresas buscan nuevas formas de restablecer relaciones directas y a largo plazo con los consumidores.

Esto ha dado lugar a estrategias como los innumerables programas de fidelización de consumidores para todo tipo de productos, desde hamburguesas hasta joyería de alta gama; cada uno ofrece una variedad de bonificaciones, precios especiales y recompensas para garantizar futuras compras. El aumento de la tendencia directa al consumidor y el crecimiento de las suscripciones que aseguran

Sin embargo, estas tendencias hacen que se exija más que nunca el rendimiento de un sitio web de comercio electrónico para garantizar que está totalmente optimizado para extraer el máximo valor de cada visitante. Esto obliga a los profesionales del marketing a realizar cambios en el sitio con rapidez para responder inmediatamente a las condiciones cambiantes del mercado.

Sin embargo, esto genera un dilema totalmente nuevo: desarrollar tecnología internamente o elegir una experiencia externa.

La primera opción durante muchos años ha sido el desarrollo interno, sobre todo porque tiene sentido invertir a largo plazo para garantizar que dispones del talento para alcanzar los objetivos previstos.

Sin embargo, esto presiona mucho a los recursos internos, ya que el personal interno debe reciclarse, educarse y prepararse para integrar y desplegar un sinfín de tecnologías nuevas. Una tarea ardua para cualquier equipo informático. Si a esto le añadimos las competencias digitales, la opción de externalizar los procesos gana peso.

Las tendencias actuales indican áreas como la estrategia digital y la coordinación de campañas crezcan dentro de la empresa, mientras que la tecnología del sitio web, las redes sociales y el marketing tienen más

probabilidades de subcontratarse a expertos externos.

De este modo, aparece una nueva afluencia de socios tecnológicos en el canal de afiliación, lo que les permite a las empresas resolver una amplia gama de dilemas de comercio electrónico sin tener que volver a contratar personal o desarrollar/adquirir nuevo software.

" LAS MARCAS SIGUEN SIENDO ÁGILES Y AVANZANDO RÁPIDAMENTE CON UNA ESTRATEGIA PROPIA Y SOCIOS TÉCNICOS CUYAS SOLUCIONES ENCAJAN CON SUS OBJETIVOS ESPECÍFICOS " Además, plataformas como Awin ofrecen una variedad de socios seleccionados previamente a través de MasterTag, lo que les permite a las marcas experimentar con tecnología nueva con un solo botón, sin costes iniciales. Las soluciones van desde la automatización de las ventas adicionales a los clientes en función del contenido hasta los asistentes de compras virtuales y el modelado de vídeo en 3D para reducir las devoluciones. Se trata de innovación externalizada en un modelo de rendimiento.

Estas nuevas soluciones técnicas de comercio electrónico les permiten a las empresas optimizar la experiencia de los clientes, transformar esa dinámica y ampliar el alcance de lo que puede ofrecer el sector. Como resultado, las marcas siguen siendo ágiles y avanzando rápidamente con una estrategia propia y socios técnicos cuyas soluciones encajan con sus objetivos específicos.

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SET FOR

Recovery MARIA DEBRINCAT RENCONTRE MARCEL TOBLER, DIRECTEUR DE LA STRATÉGIE ET MEMBRE DU CONSEIL D'ADMINISTRATION DU GRAND CASINO BADEN, POUR DISCUTER DE LA FAÇON DONT L’ENTREPRISE EST PRÊTE À SE RELEVER APRÈS CES DERNIÈRES ANNÉES MOUVEMENTÉES.

" WITH THE NEW LOCAL REGULATION IN 2019, OUR GROUP LAUNCHED THE FIRST ONLINE CASINO IN THE NEWLY REGULATED MARKET OF SWITZERLAND "

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Q&A 问答

MARIA DEBRINCAT INTERVIEWS MARCEL TOBLER, CHIEF STRATEGY OFFICER OF THE STADTCASINO BADEN GROUP AND MEMBER OF THE BOARD OF DIRECTORS OF GAMANZA GROUP AG TO DISCUSS HOW THE BRAND IS SET FOR RECOVERY AFTER THE PAST TURBULENT YEARS.

W

HAT WERE THE MAIN CHALLENGES YOU AND OTHER LAND-BASED CASINOS IN THE SECTOR EXPERIENCED IN 2021?

In 2021 the COVID situation was still the main factor impacting our land-based operation. For the larger part of the first halfyear, the operation was shut down. An important focus during that time was to ensure that we stay in regular contact with all our employees.

Once we were able to reopen our casinos, we had to ensure that our guests were aware of the new situation and the current regulation. Our loyalty and VIP program was essential during that phase since it allowed us a targeted communication strategy with our guests.

With the new local regulation in 2019, our group launched the first online casino in the newly regulated market of Switzerland.

It was essential for our group that during the pandemic we could rely on the revenue streams of our online casinos. It also allowed our guests to stay in contact with our brands, which was essential to keep brand loyalty high.

THIS YEAR MANY LAND-BASED CASINOS HAD TO MAKE THE MOVE TO GO ONLINE. HOW DIFFICULT IS IT FOR A LAND-BASED CASINO TO GO ONLINE? It is essential to have a strategy on how to build up the necessary knowledge about the online gaming industry. In my view, there are two general directions to build up the necessary know-how. One option is to build the knowledge internally by either hiring the necessary staff or upskill available staff.

Another option is to select the right partner, which ideally has the experience to launch online casinos in regulated markets and the necessary technology available.

It is important that senior executives are passionate about the move to go online.

Finally, through our first experience in the Swiss market, we saw that many of the technical solutions available and operating low-level regulation markets do not fit in an environment where regulations are high and some of these providers see more difficulties in adapting their technology than expected.

Q

UELS ONT ÉTÉ LES PRINCIPAUX DÉFIS QUE VOUS -ET LES AUTRES CASINOS TERRESTRES DU SECTEUR -AVEZ RENCONTRÉS EN 2021 ?

En 2021, le COVID (et ses conséquences) était toujours le principal facteur impactant nos opérations terrestres. Pendant la majorité du premier semestre, nous avons dû fermer...

Pendant cette période, ce qui était important pour nous c’était de nous assurer que nous restions en contact régulier avec tous nos employés.

Une fois que nous avons pu réouvrir nos casinos, nous avons dû nous assurer que nos clients soient bien informés quant à la nouvelle situation et à la réglementation en vigueur. Notre programme de fidélité et notre programme VIP s'est avéré être essentiel durant cette phase, puisqu'il a permis une stratégie de communication ciblée.

Suite à la nouvelle réglementation locale en 2019, notre groupe a lancé le premier casino en ligne sur le marché Suisse. Il était essentiel pour notre groupe que nous puissions compter sur les sources de revenus de nos casinos en ligne pendant la pandémie. Cela a également permis à nos clients de continuer à utiliser nos produits : essentiel pour une fidélité élevée à la marque.

CETTE ANNÉE, DE NOMBREUX CASINOS TERRESTRES ONT DÛ S’ADAPTER À L’UNIVERS EN LIGNE. LA TRANSITION VERS LE NUMÉRIQUE EST-ELLE FACILE POUR UN CASINO ?

Il faut une stratégie pour acquérir les connaissances utiles sur l'industrie du jeu en ligne.

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Q&A 问答

HOW IS MODERN TECHNOLOGY CHANGING THE GAMING INDUSTRY AND DO YOU CONSIDER THE SELECTION OF THE RIGHT TECH PARTNER OF IMPORTANCE WHEN MOVING ONLINE? A decade ago, smartphones didn’t exist.

Three decades earlier, no one even owned a computer. Technology is progressing faster than ever. In my view, it is crucial in all industries to stay on top of tech development and analyse its impact on the customers.

AI is supporting online casinos in fields like customer support, responsible gaming, or game recommendations to players. On the other hand, in the regulated market, some technologies are not adapting as fast as in other, unregulated industries.

Therefore, the right tech partner stays on top of the technology trends but has also a thorough understanding of the regulatory framework.

SiGMA HAS RECENTLY ADDED LANDBASED GAMING AS ONE OF ITS VERTICALS AS WE SEE CROSS-SELLING OPPORTUNITIES BETWEEN ONLINE AND OFFLINE. WHAT IS YOUR TAKE ON THIS? The strong belief in the cross-selling opportunities was the main reason why we decided to develop our own online casino platform within our group company Gamanza in 2018. The full benefits of a multi-channel offering can only be generated if the technology is there to support it.

When we launched our online casino in mid2019, we experienced an increased volume in land-based operations. It is well known that a guest using multiple channels develops higher brand loyalty.

We also had many VIP players from the online casino that have never visited a land-based casino. Once our VIP managers invited them to our property the online players enjoyed the atmosphere and are now regular visitors.

In return, the players that had already been guests in the land-based casino are much more brand loyal to the online casino.

" SUITE À LA NOUVELLE RÉGLEMENTATION LOCALE EN 2019, NOTRE GROUPE A LANCÉ LE PREMIER CASINO EN LIGNE SUR LE MARCHÉ SUISSE "

À mon avis, pour acquérir le savoir-faire nécessaire, on peut soit développer les connaissances en interne -en embauchant le personnel nécessaire ou en améliorant les compétences du personnel disponible -soit choisir un bon partenaire, qui aura idéalement l'expérience requise pour créer des casinos en ligne sur des marchés réglementés, et la technologie nécessaire à sa disposition.

Il est important que les cadres supérieurs soient passionnés par cette transition en ligne.

Suite à notre première expérience sur le marché suisse, nous avons constaté que de nombreuses solutions techniques disponibles ne s'intègrent pas dans un environnement dans lequel la réglementation est importante... et certains de ces fournisseurs font face à des difficultés quand il est question d’adapter leur technologie.

COMMENT LA TECHNOLOGIE MODERNE CHANGE-T-ELLE L'INDUSTRIE DU JEU ? CONSIDÉREZVOUS QU’IL EST IMPORTANT DE CHOISIR UN BON PARTENAIRE TECHNOLOGIQUE LORS DE LA TRANSITION EN LIGNE ?

Il y a dix ans, les smartphones n'existaient pas. Trois décennies plus tôt, personne ne possédait un ordinateur. La technologie progresse plus vite que jamais. À mon avis, il est crucial pour toutes les industries de rester à la pointe du développement technologique et d'analyser son impact sur les clients.

L’IA soutient les casinos en ligne dans des domaines tels que le support client, le jeu responsable ou les recommandations

de jeux aux joueurs. D'un autre côté, sur le marché réglementé, certaines technologies ne sont pas adaptables aussi rapidement que dans d'autres secteurs non réglementés.

Par conséquent, le bon partenaire technologique reste au fait des tendances technologiques, mais possède également une compréhension approfondie du cadre réglementaire.

SiGMA A RÉCEMMENT AJOUTÉ LES JEUX TERRESTRES À L'UN DE SES SECTEURS VERTICAUX, CAR NOUS VOYONS DES OPPORTUNITÉS DE VENTE CROISÉE ENTRE CES UNIVERS EN LIGNE ET HORS LIGNE. QU’EN PENSEZ-VOUS ?

Nous croyons fortement dans les opportunités de vente croisée ! C’est ce qui nous a poussé à développer notre propre plate-forme de casino en ligne, au sein de notre groupe Gamanza en 2018. Tous les avantages d'une offre multicanal dépendent d’une technologie qui soit là pour la soutenir.

Lorsque nous avons lancé notre casino en ligne à la mi-2019, nous avons connu une augmentation du volume d'opérations terrestres. Il est bien connu qu'un client qui utilise plusieurs canaux devient plus fidèle à la marque.

Nous nous sommes également rendus compte que de nombreux joueurs VIP du casino en ligne n'avaient jamais visité un casino terrestre. Nos managers les ont invités dans notre propriété; les joueurs en ligne ont apprécié l'atmosphère et sont maintenant des visiteurs réguliers. Les joueurs qui s’étaient déjà rendus dans nos casinos terrestres sont eux devenus fidèles à la marque du casino en ligne.

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Gateway to Success GLOBIANCE CEO OLIVER MARCO LA ROSA, AND CO-FOUNDER IRINA LA ROSA SPEAK TO SiGMA MAGAZINE ABOUT UPCOMING PROJECTS AND HOW THEY’RE STRIVING TO BE THE MOST EXPANDED EXCHANGE GROUP IN 2022.

I

N YOUR LAST INTERVIEW WITH US YOU SPOKE ABOUT PLANS TO SET UP NEW PLATFORMS IN ARGENTINA, BRAZIL, AND AUSTRALIA - HOW IS THAT GOING? We are working energetically on our expansion strategy.

From the last time we spoke, our plans have changed to having 9+ Globiance platforms legally operating by the end of 2021. Besides Argentina, Australia, and Brazil, we will also launch platforms in Switzerland, Canada, the USA, South Africa and a few more countries. The preparations are at various stages at the moment - in some countries we are already preparing the platforms for launch, in others we are still working with the regulators to process the licence applications. For this year the focus is on North and South America, as well as Africa.

WHAT OTHER MARKETS ARE YOU LOOKING AT? While we are looking at having launched all platforms above in 2021, we are already preparing for next year and discussing the licence applications in the UAE, South Korea, Japan, Malaysia and Indonesia. We strive to be the most expanded exchange group in 2022, with the goal of serving everyone globally, connecting all users on our Globiance platforms - no matter where they live.

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" WE STRIVE TO BE THE MOST EXPANDED EXCHANGE GROUP IN 2022, WITH THE GOAL OF SERVING EVERYONE GLOBALLY, CONNECTING ALL USERS ON OUR GLOBIANCE PLATFORMS - NO MATTER WHERE THEY LIVE "

Q&A 问答

LA PUERTA AL ÉXITO

OLIVER MARCO LA ROSA, CEO DE GLOBIANCE Y SU COFUNDADORA IRINA LA ROSA HABLAN CON LA REVISTA SiGMA SOBRE PROYECTOS FUTUROS Y CÓMO PRETENDEN CONVERTIRSE EN EL GRUPO DE INTERCAMBIO MÁS AMPLIO EN 2022.

E

N LA ÚLTIMA ENTREVISTA, HABLAMOS DE LOS PLANES PARA CREAR NUEVAS PLATAFORMAS EN ARGENTINA, BRASIL Y AUSTRALIA. Estamos trabajando en nuestra estrategia de expansión. Desde la última vez que hablamos, nuestros planes han cambiado para tener más de 9 plataformas de Globiance operando legalmente a finales de 2021. Además de Argentina, Australia y Brasil, también lanzaremos plataformas en Suiza, Canadá, Estados Unidos, Sudáfrica y varios países más. Por ahora, los preparativos están en etapas diferentes: en algunos países ya estamos preparados para lanzar las plataformas, en otros todavía estamos tramitando las solicitudes de licencia con los reguladores. Este año nos centramos en América del Norte y del Sur, así como en África. ¿QUÉ OTROS MERCADOS ESTÁIS ESTUDIANDO? Aunque tenemos previsto lanzar todas las plataformas antes de que finalice 2021, ya nos estamos preparando para debatir el año que viene las solicitudes de licencia en los EAU, Corea del Sur, Japón, Malasia e Indonesia.

Nos esforzamos por ser el grupo de intercambio más amplio para 2022, con el objetivo de trabajar en todo el mundo y conectar a todos los usuarios en nuestras plataformas de Globiance.

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" GLOBIANCE DEX IS ALSO BEING RELEASED IN NOVEMBER AND WILL BE THE FIRST DECENTRALIZED EXCHANGE BASED ON XDC (XINFIN NETWORK) "

WE SEE YOUR STRATEGY HAS ADAPTED QUICKLY TO A CHANGING INDUSTRY. WHAT ELSE HAS CHANGED? In August we created our own token called GBEX, based on XDC (XinFin Network) - a revolutionary protocol (third-generation) that features: ● More Transactions Per Second ● Lower Fees ● Lower Transaction Confirmation Time ● Less Energy Consumption ● Smart Contract Support GBEX is Globiance’s house token and will be used on a daily basis on the Globiance global platforms and in the Crypto Payment Gateway. On the Globiance platforms trading fees will be discounted when using GBEX. For the first time an exchange token has been designed in a deflationary way.

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The tax & burn model collects a 4% tax on each transaction, 2% are burned and the other 2% are distributed among the other holders, so the supply is decreased on a daily basis, while the holders are rewarded with more tokens.

On top of that we have scheduled huge burn events which will decrease the supply by 60% over the next two years.

We are working on the launch of GlobianceBANK, where we still have a lot of work to do and will most likely only start in Q1 of 2022. The main banking platform is nearly ready and will be launched shortly so that we can already pre-register clients and then issue the first accounts as soon as the rest of the setup has been completed.

We also updated our platform UI completely, added many languages and launched our new app for a better mobile experience.

DESPITE GROWING TREMENDOUSLY IN SCALE OVER THE LAST COUPLE OF YEARS, DEFI HAS YET TO ACHIEVE THE KIND OF STABILITY REACHED BY TRADITIONAL FINANCIAL INSTITUTIONS. WHAT’S HOLDING THE FINANCIAL REVOLUTION BACK?

Globiance DEX is also being released in November and will be the first Decentralized Exchange based on XDC (XinFin Network).

We have also built a rapid XDC token deployment system for our exchange which enables us to become the launchpad for all XDC based tokens.

DeFi is already rapidly growing and outperforming the traditional financial products available today by far. Many users are looking into or are already using DeFi products.

Q&A 问答

However, the legal situation should also be taken into account. To be able to offer similar products that we are used to from banks, licenses are also needed and many service providers do not have those in the crypto space. This being the case for those with legal entities behind them. For truly decentralized projects, we still have to see what will happen in the future. As of now, they hover above regulatory obstacles.

2021 HAS BEEN A BUSY YEAR FOR YOU, HOW DOES 2022 LOOK?

In 2022 we will continue with our expansion, establish ourselves in all important markets and continue to list more fiat and cryptocurrencies.

We are constantly in touch with our user community and with their valuable feedback, we will further improve the platforms to provide the best possible experience and also plan new features based on our user demands.

Stay tuned for some new exciting projects to emerge in upcoming years.

VEMOS QUE VUESTRA ESTRATEGIA SE HA ADAPTADO RÁPIDAMENTE A UN SECTOR CAMBIANTE. ¿QUÉ MÁS HA CAMBIADO?

También hemos actualizado por completo la interfaz de usuario de nuestra plataforma, añadido muchos idiomas y lanzado nuestra aplicación para una mejor experiencia móvil.

En agosto creamos nuestro propio token llamado GBEX, basado en XDC (RED XINFIN) - un protocolo revolucionario (de tercera generación) que cuenta con:

Globiance DEX también se lanzará en noviembre y será la primera exchange descentralizada basada en XDC (RED XINFIN).

● Más transacciones por segundo ● Comisiones más bajas ● Menor tiempo de confirmación de las transacciones ● Menor consumo de energía ● Contratos inteligentes GBEX es el token de la casa Globiance y se utilizará a diario en las plataformas globales de Globiance y en la plataforma de pago en criptomonedas. En las plataformas de Globiance, las tarifas se descontarán al utilizar GBEX. Es la primera vez que un token de intercambio ha sido diseñado de forma deflacionaria. El modelo tax & burn recauda un 4% de impuestos en cada transacción, el 2% descuenta y el otro 2% se distribuye entre los demás tenedores, por lo que la oferta disminuye diariamente, mientras que los tenedores reciben recompensas por más monedas.

Además, hemos programado eventos de descuento que disminuirán la oferta en un 60% durante los próximos dos años.

También hemos construido un sistema de despliegue rápido de tokens XDC para nuestra exchange que nos permite convertirnos en la plataforma de lanzamiento de todos los tokens basados en XDC. Estamos trabajando en el lanzamiento de GlobianceBANK, donde todavía nos queda mucho trabajo y lo más probable es que no empiece hasta el primer trimestre de 2022. La plataforma bancaria principal está casi lista y se lanzará en breve para que podamos ya prerregistrar a los clientes y luego emitir las primeras cuentas tan pronto como se haya completado el resto de la configuración.

A PESAR DE HABER CRECIDO ENORMEMENTE EN ESCALA DURANTE LOS ÚLTIMOS DOS AÑOS, DEFI AÚN NO HA LOGRADO EL TIPO DE ESTABILIDAD QUE ALCANZAN LAS INSTITUCIONES FINANCIERAS TRADICIONALES. ¿QUÉ ESTÁ FRENANDO LA REVOLUCIÓN FINANCIERA?

" GLOBIANCE DEX TAMBIÉN SE LANZARÁ EN NOVIEMBRE Y SERÁ LA PRIMERA EXCHANGE DESCENTRALIZADA BASADA EN XDC (RED XINFIN) " DeFi ya está creciendo rápidamente y superando con creces a los productos financieros tradicionales disponibles en la actualidad. Muchos usuarios estudian o ya utilizan productos DeFi. Sin embargo, también hay que tener en cuenta la situación legal. Para poder ofrecer productos similares a los que estamos acostumbrados de los bancos, también se necesitan licencias y muchos proveedores de servicios no las tienen en el espacio de las criptomonedas.

Este es el caso de los que tienen entidades legales detrás. En el caso de los proyectos descentralizados, todavía tenemos que ver qué ocurrirá en el futuro. Por el momento, están por encima de los obstáculos regulatorios.

2021 HA SIDO UN AÑO INTENSO PARA VOSOTROS, ¿CÓMO SE PRESENTA 2022?

En 2022, continuaremos con nuestra expansión, nos estableceremos en todos los mercados importantes y seguiremos cotizando más monedas fiduciarias y criptomonedas.

Estamos constantemente en contacto con nuestra comunidad de usuarios y, con los comentarios, mejoraremos aún más las plataformas para ofrecer la mejor experiencia posible y también planificaremos nuevas funciones basadas en las demandas de nuestros usuarios. Estate atento a los proyectos nuevos que surgirán en los próximos años.

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深入

ENTER

THEMIS

P

EOPLE TEND TO OVERLOOK CYBER SECURITY, BOTH ON A PERSONAL AND A BUSINESS LEVEL. WHY DO YOU THINK THIS IS? Personally, people’s views are “why would anyone want to cyber-attack me” or “this is too technical for me, I don’t understand”.

Ultimately, cybercriminals have many sophisticated methods to extract sensitive, personally identifiable information (PII), personal information, intellectual property, and data from individuals and firms. There are many reasons why cybercrime can be overlooked, lack of awareness or understanding is a key one, however.

THEMIS HAS WIDE-SPANNING AREAS OF EXPERTISE. WHAT SPECIFICALLY BROUGHT YOU TO SiGMA? We have a wide area of expertise in the area of financial crime, including as applied to the gaming industry. Helping clients identify, assess and mitigate their financial crime threat exposure is at the forefront of everything we do. We provide RegTech solutions to a number of businesses across the globe, helping ensure they are not directly or indirectly

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SPEAKING WITH SiGMA MAGAZINE, SANDEEP SROA, DIRECTOR OF THEMIS, TOLD US WHAT THE iGAMING INDUSTRY HAS BEEN LACKING, AND HOW THEY PLAN TO FILL THAT VOID. associated with fraudsters, money launderers, criminal actors or organised crime. I personally worked in Malta for a year, and I can see the value that iGaming adds to the economy and with all the crazy things that have happened as of late, Themis would love to help firms ensure they are well equipped to fight the money launderers and keep their businesses protected from criminal activity.

HOW ARE YOU LOOKING TO PENETRATE THE INDUSTRY? We provide many solutions that can support the iGaming industry. To name a couple, we can offer cost-effective training on diverse subjects relating to financial crime. We have a suite of training options available which can be done either face-to-face or digitally.

Furthermore, we have built an Anti-Financial Crime Risk Assessment Tool, which looks at your firm's overall governance framework and controls against fighting financial crime.

Q&A 问答

THEMIS 总监SANDEEP SROA接受SiGMA杂

志采访，与我们分享了iGAMING产业一直缺乏 的东西，以及他们计划如何填补这一空白。 无论是在个人还是在企业层面，人们往往会 忽视网络安全。 你认为这是为什么呢？

THEMIS拥有广泛的专业领域。 是什么让你 来到SiGMA？

我认为，人们普遍持有的观点是 "为什么会

我们在金融犯罪领域具有广泛的专业知识，

来说太技术性了，我不懂"。 归根结底，网络

评估和减轻他们的金融犯罪威胁是我们一

有人想对我进行网络攻击？" 或是 "这对我 犯罪分子采用许多复杂的方法来提取敏感 的个人身份信息（PII）、个人信息、知识产

权和个人及公司数据。 网络犯罪被忽视的 原因有很多，但缺乏意识或理解是一个关 键原因。

的所有疯狂事件，THEMIS很想帮助企业确

保他们有足够的能力来打击洗钱者，并使他 们的企业免受犯罪活动的影响。

包括应用于博弈业的专业。 帮助客户识别、

你们希望如何进入这个产业？

切工作的重点。 我们为全球各地的企业提供

我们提供许多解决方案，可以支持iGAMING

诈、洗钱、犯罪分子或组织犯罪的直接或间

关的各种主题提供具有成本效益的培训。 我

监管技术解决方案，帮助确保他们不受欺

接牵连。 我个人在马耳他工作了一年，看见

了博弈业给经济带来的价值，随着最近发生

产业。 仅举几例，我们可以就与金融犯罪有

们有一套培训方案，能通过面对面的方式或 数字方式进行。 此外，我们还建立了一个反

金融犯罪的风险评估工具，得以考察各家公 司的整体治理框架和打击金融犯罪的控制

能力。 该工具根据欧盟委员会、FATF和其他

" HELPING CLIENTS IDENTIFY, ASSESS AND MITIGATE THEIR FINANCIAL CRIME THREAT EXPOSURE IS AT THE FOREFRONT OF EVERYTHING WE DO "

一些监管机构制定的监管标准来识别问题、 风险和建议。

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FAST, EASY & SECURE JAPAN PAYMENT SOLUTION FAST

Fast payment, Fast KYC, Fast support

EASY

Easy to pay, Easy to use

SECURE

Security-conscious platform

ABOUT TIGERPAY

TIGER PAY is an e-wallet established in ���� which focuses mainly on the Japanese market and other Asian markets. TIGER PAY is a multi-currency wallet that supports not only JPY, but also USD, EUR, and cryptocurrencies (BTC / ETH / XRP / USDT / USDC). TIGER PAY aims to be a user-friendly wallet that combines

processing speed and security. TIGER PAY is a must-have payment solution for companies in the iGaming industry that are considering expanding into the Japanese market.

SUPPORTED PAYMENT METHODS Local Bank Transfer in Japan

Cryptocurrencies

International Bank Transfer

Credit card

Pay-easy (Japan)

TIGER PAY PREPAID CARD

TIGER PAY offers a prepaid card that you can charge from your TIGER

PAY account.

You can simply transfer funds to the card for your daily needs and asset management is easy. TIGER PAY provides you with a more convenient environment to use your assets.

TIGER PAY BUSINESS

When you open a business account, you can implement TIGER PAY as a

CURRENCY EXCHANGE

With TIGER PAY, currency exchange is easy because it is a multi-currency wallet. Real-time processing of currency exchange when you need it.

Real-time currency exchange at the time of remittance makes it easy to manage your assets no matter what currency you are holding.

payment method from your service site via API.

Advantages of using TIGER PAY:

a wide variety of Japanese payment methods easy payment �� hours a day, � days a week multi-currency asset management

Boost your business in the Japanese and Asian markets by introducing TIGER PAY. 124

ISSUE 16

Q&A 问答

The tool identifies issues, risks and recommendations based on the regulatory standards set out by the European Commission, FATF and several other regulatory bodies. Themis believe in helping our clients be proactive, we want you and your business to consider your financial crime threats and we can support you by providing you with the tools to identify those specific gaps.

" 帮助客户识别、 评估和减轻他们的金 融犯罪威胁是我们一切工作的重点。" Like I always say: would you prefer to pay a fine in the hundreds of thousands, sometimes millions of euroes, or take a product or service which can help you tighten your governance and controls for a fraction of the cost? I think the answer is obvious!!

WHAT ARE THE ESSENTIAL STEPS BUSINESSES CAN TAKE WHICH THEY DON'T? Education. There is nothing more important than educating a business and its employees about financial crime. Whether that is senior management or front of house staff, we should all know how to identify criminality and what is required of us in our specified roles. To support firms with this, we at Themis provide financial crime training to senior managers who are not financial crime experts. This has been hugely successful as it helps senior managers understand what their regulatory responsibilities are.

Anti-Financial Crime Risk Assessment, I think it is super important for all gaming firms to ensure they assess their internal governance and control frameworks. Whether that is testing the tone from the top or reviewing their policies and procedures, it is imperative that everything remains “water-tight”.

THEMIS的宗旨是帮助我们的客户转

了。 无论是高级管理层还是前线员工，

对自身的金融犯罪威胁进行思考，而

以及我们在特定角色中需要做什么。

为积极主动，我们希望你和你的企业

我们可以通过提供工具来支持你识别 其中的具体差距。 就像我常说的：你宁 愿支付几十万或几百万欧元的罚款，

或是反过来选择一个可以帮助你加强 治理和控制的产品或服务，而费用只 占一小部分？我想答案显而易见！

哪些是企业可以采取但却忽略的基 本步骤？

第一，教育。 没有什么比对企业及旗下 员工进行金融犯罪方面的教育更重要

我们都应该知道如何识别犯罪行为，

为了支持企业，我们THEMIS公司为非 金融犯罪专家的高级管理人员提供金 融犯罪培训。 我们在这方面已经取得 了巨大的成功，帮助高级管理人员了 解自身的监管责任为何。

另外还有反金融犯罪风险评估，我认 为对所有博弈公司来说，确保其针对

内部治理和控制框架进行评估是非常 重要的。 无论是从头到尾的测试或是 审查公司的政策和程序，当务之急是 让一切都保持 "无懈可击"。

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GREAT良好的倡议 INITIATIVES IN THIS EXCLUSIVE INTERVIEW, MARIA DEBRINCAT SPEAKS TO TRACY DAMESTANI, CHIEF CORPORATE AFFAIRS OFFICER OF THE AMBASSADEURS GROUP TO GET HER TAKE ON HOW DOING GOOD FOR OTHERS AND THE COMMUNITY HELPS TO CREATE A NATURAL SENSE OF ACCOMPLISHMENT FOR THE COMPANY’S BRAND. 在这次独家访谈

中，AMBASSADEURS GROUP 首席企业事务官TRACY

DAMESTANI接受MARIA

DEBRINCAT采访，了解她对为他

人和社区做好事如何帮助公司的

品牌自然创造出成就感的看法。

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Q&A 问答

" THE PRIMARY GOAL ACROSS ALL OUR INITIATIVES IS TO RAISE STANDARDS IN AS MANY AREAS OF OUR BUSINESS WHILST IMPROVING THE LIVES OF OUR WORK FAMILY AND LOCAL COMMUNITY "

H

OW HAVE YOU ADAPTED THE BUSINESS IN 2021, WE UNDERSTAND YOU HAVE A NUMBER OF NEW INITIATIVES?

We have certainly been working hard throughout the pandemic despite the Private Members Club and Casino being shut for the majority of the last two years. We quickly recognised the challenges that the pandemic created and embarked on a ‘re-set' at scale. As such, we have adjusted our focus and embraced ‘stakeholder capitalism’ as our modus operandi.

Our new commercial initiatives include Essential Lifestyle, a VVIP travel, and concierge service; the introduction of 6 Hamilton Place, an exclusive fine dining restaurant destination in Mayfair. The ‘Les A Palace’ has been reimagined and repositioned as an event space that will be accessible to external companies for fundraisers, mixers, and events. We have a beautiful asset in our headquarters and recently collaborated with Classic FM and Global on ‘Make Some Noise’ a fundraiser that is match funded by DCMS. Our members have missed being at the club, so we launched ‘Les A’ Online (LAO) to ensure they can continue to feel part of our community and receive the utmost level of care and

attention. Alongside these new initiatives, we maintained a strong focus on the wellbeing and safeguarding of our team, thus creating new opportunities for the upskilling of our work-family.

DESPITE THE PANDEMIC HAVING AN IMPACT ON OPERATIONS, YOUR COMPANY SAYS IT IS DETERMINED TO CONTINUE TO INVEST IN ITS WORKFORCE THROUGH PARTNERSHIPS AND EDUCATION, CAN YOU EXPAND THIS? As a group, our approach to our work family’s wellbeing, education, and holistic growth are not new. We take pride in the development of our employees' professional and personal growth.

The primary goal across all our initiatives is to raise standards in as many areas of our business whilst improving the lives of our work family and the local community. We have partnered with various businesses during 2021 to focus on the upskilling of our current team including companies such as Yield, who have helped educate our team about digital currencies and decentralised finance. We are also looking into the world of NFTs and ran our first in-house NFT art competition.

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HOW IS YOUR CHARITABLE ARM PROVIDING FINANCIAL SUPPORT THROUGH FUNDRAISING EVENTS? AND TO WHOM ARE THESE FUNDS AIMED? We plan to work with a number of great causes and charity partners in a variety of ways. During the launch of our Raising Standards Alliance, the first initiative we have committed to is raising over £100,000 for charities that provide support, education, and prevention of gambling-related harm.

We continue to support Safer Gambling Week, a UK national campaign which we pro-actively embraced since it began over four years ago.

We have an ambitious mission to support people from underserved and underrepresented communities. We will fundraise and provide resources in conjunction with all our Partners to help charities deliver their programs.

We look forward to receiving and capturing the positive impacts of our contributions and hope this encourages our peers to join us on the journey to improve the life chances of people who experience far greater barriers to success.

IN THE LAST FEW MONTHS OF 2021, YOU'RE PLANNING ON RELEASING A SAURUS APP AIMED AT YOUR CUSTOMERS. CAN YOU TELL US MORE ABOUT THIS APP AND WHY YOU PARTNERED WITH THIS COMPANY? One of our Partner’s social and financial inclusion programs, Saurus, is challenging the financial legacy systems and the continued divestment of traditional financial institutions. It looks to support mainly rural communities.

The Saurus team believe we live in a world where we have a high number of unbanked or underserved people and are keen to provide a socially responsible solution in support of the United Nations #1 Sustainable Development Goal (SDG 1) to contribute to the eradication of poverty through their social and financial inclusion programs.

‘Saurus.com is our vision of an IPR driven fintech, where technology is aimed to help improve our daily lives, making access to financial services easier, faster, and safer, but even more important, more accessible to everyone'.

HOW IS AMBASSADEURS GROUP FORMING PARTNERSHIPS WITH UNDERREPRESENTED BUSINESS OWNERS TO HELP THEM GROW THEIR BUSINESS? The Ambassadeurs Group recognises and embraces diversity and inclusion, our goal is to provide underrepresented businesses with a ‘hand-up’, providing SMEs with the resources and tools that are so often not accessible. Our Partners share our philanthropic mindset and together we will ensure that everyone benefits from stakeholder capitalism.

Our brand expansion will pursue the highest standards available in each respective sector and arena. The intention is to research and pilot multiple initiatives to generate positive impact and outcomes for as many stakeholders and partners as possible, including showcasing products and services offered by young people, women, minorities, and the underrepresented in society.

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“ 我们所有措施的主要 目标在于尽可能地提高 各项业务领域的标准， 同时改善整个大家庭和 当地社群的生活”

Q&A 问答

我们知道你们在2021年有一些新的措施， 你们如何调整企业？

尽管私人会员俱乐部和赌场在过去两年的 大部分时间里都处于关闭状态，但我们在

教育和预防博弈相关危害的慈善机构筹集

超过10万英镑的资金。 我们持续支持 "安全 博弈周"，这是英国的一个全国性活动，自

四年多前我们就一直积极主动地支持着。

整个疫情期间当然仍一直在努力工作。 我

我们有一个神圣的使命，就是支持来自缺

始了大规模的 "重新设定"。 因此，我们已经

民。 我们将与所有的合作伙伴一起筹款并

们很快就认识到了疫情带来的挑战，并开 调整营运重点，采用 "利益相关者资本主 义" 作为我们的运作方式。

我们的新商业做法包括ESSENTIAL

LIFESTYLE，一个VVIP旅游和礼宾服务；引 入6 HAMILTON PLACE，一家位于梅菲尔

乏充足服务和代表性不足的弱势社区居

提供资源，以帮助慈善机构达成他们的目 标。 我们期待着看见自身贡献所带来正面 的影响，并希望这能鼓励我们的同行一齐 加入这个行列，以改善那些成功路上经历 着更多障碍的人们的生活机会。

的高级餐厅目的地。 "LES A PALACE"被重

在2021年末的几个月，你们计划和

行筹款、 鸡尾酒会和各式活动。 我们的总部

件。 是否能多与我们分享这个软件，以及为

新定位为一个活动空间，可供外部公司进

有一个美丽的空间，最近与CLASSIC FM和

GLOBAL合作进行了 "MAKE SOME NOISE"

SAURUS一起发布一个针对消费者的软 什么你与这家公司合作？

的筹款活动，由DCMS提供相应的资金。

SAURUS是我们合作伙伴的社会和金融包

我们的会员很怀念在俱乐部的日子，所以

系统，并从传统金融机构持续撤资。 该项目

我们推出了 "LES A 在线”（LAO） ，以确保

他们能够继续感受到作为我们社群的一份

容性项目之一，他们正在挑战旧有的金融 希望主要支持农村社区。

子，并得到最大程度的关心和关注。 在采取

SAURUS团队认为，我们生活在一个有大量

队的福祉和保障的强烈关注，从而为我们

世界，并渴望提供一个对社会负责的解决

这些新措施的同时，我们保持了对工作团

这个大家庭的技能提升创造了新的机会。 尽管疫情对运营产生了影响，但贵公司表

达了继续通过伙伴关系和教育投资于员工

人们无法持有银行账户或缺乏充足服务的 方案，以协助达成联合国第一阶段的永续

发展目标（SDG 1） ，通过他们的社会和金融 包容性计划为消除贫困贡献己力。

的决心，你能更详细说明吗？

SAURUS.COM是我们以知识产权驱动金融

我们集团持续为了这个大家庭的福祉、教

常生活，使获得金融服务更容易、更快、更

育和全面成长采取做法。 我们对员工的专 业和个人成长发展感到自豪。

我们所有措施的主要目标在于尽可能地提高 各项业务领域的标准，同时改善整个大家庭

和当地社群的生活。 2021年，我们已经与各种

科技的愿景，技术旨在帮助改善我们的日

安全，但更重要的是，使每个人都能使用。 AMBASSADEURS GROUP是如何与代表 性不足的弱势企业主建立伙伴关系，帮助 他们发展业务的？

企业合作，专注于我们现有团队的技能提升，

AMBASSADEURS GROUP认知并拥护多样

货币和去中心化金融。 我们也在研究NFT的

的企业提供 "帮助"，为中小企业提供其通

包括YIELD等公司帮助我们的团队了解数字 世界，并举办了第一次内部NFT艺术竞赛。

你们的慈善部门是如何通过筹款活动提供

资金支持的？这些资金又是针对什么族群？ 我们计划以各种方式与一些善心事业和 慈善伙伴进行合作。 在我们的RAISING

STANDARDS ALLIANCE（高标联盟）推出期

间，第一个承诺的倡议是为那些提供支持、

性和包容性，我们的目标是为代表性不足 常无法获得的资源和工具。 我们的合作伙 伴与我们拥有相同的理念，将共同确保每

个人都能从利益相关的资本主义中受益。 我们的品牌扩张将在每个部门和领域追求最 高标准。 将试着从研究和多方尝试，尽可能的

为更多利益相关者和合作伙伴带来正面的影 响和成果，包括为年轻人、 妇女、 少数民族和 社会中代表性不足者提供的产品和服务。

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the

CODE LES SECRETS DES RÉSEAUX SOCIAUX

LAURA SCHEMBRI SAT DOWN WITH INDUSTRY VETERAN SIOBHAN NELIGAN, FOUNDER OF MINTY CREATIVE, TO DISCUSS WHAT IT TAKES TO ACHIEVE SOCIAL MEDIA SYNERGY WITHIN THE iGAMING INDUSTRY. LAURA SCHEMBRI A RENCONTRÉ SIOBHAN NELIGAN, QUI EST LA FONDATRICE DE MINTY CREATIVE ET EST PRÉSENTE DANS L’INDUSTRIE DEPUIS LONGTEMPS, POUR DISCUTER DE LA MEILLEURE FAÇON DE PARVENIR À UNE SYNERGIE DES RÉSEAUX SOCIAUX AU SEIN DE L'INDUSTRIE iGAMING.

W " OUR ETHOS WAS TO BRING A FRESH APPROACH, UNDERPINNED BY SOLID, TRIED AND TESTED TECHNIQUES, TO DELIVER SUSTAINABLE SUCCESS "

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HAT IS MINTY CREATIVE AND WHY DID YOU DECIDE TO LAUNCH THE AGENCY?

Minty Creative is the digital marketing agency I founded, specialising in social media marketing, and was borne out of a vision to offer the broad expertise we’d gained in other verticals and bring that to the gaming industry. While we had a grounding in gaming and all the regulations and requirements that go with it, our ethos was to bring a fresh approach, underpinned by solid, tried and tested techniques, to deliver sustainable success.

When COVID hit, I was working hard to help businesses continue to advertise and connect with their audience digitally, and this is where the business started to ramp up, and the wheels were in motion. Content marketing and digital events were very much the focus for 2020 and in that time we learned and grew considerably.

Q&A 问答

“ NOTRE PHILOSOPHIE EST D'APPORTER UNE NOUVELLE APPROCHE, ÉTAYÉE PAR DES TECHNIQUES SOLIDES ET ÉPROUVÉES, POUR ASSURER UN SUCCÈS DURABLE ”

Q

U'EST-CE QUE MINTY CREATIVE ET POURQUOI AVEZ-VOUS DÉCIDÉ DE LANCER CETTE AGENCE ?

Minty Creative est l'agence de marketing numérique que j'ai fondée pour offrir la vaste expertise que nous avions acquise dans d'autres secteurs verticaux à l'industrie du jeu. Nous nous spécialisons dans les réseaux sociaux. Bien que notre fondation soit le jeu et toutes les réglementations et exigences qui l'accompagnent, notre philosophie est d'apporter une nouvelle approche, étayée par des techniques solides et éprouvées, pour assurer un succès durable.

Au début du COVID, je travaillais dur : j'ai aidé des entreprises à adapter leur publicité et à se connecter avec leur public numériquement... c'est là que nous avons commencé à monter en puissance -et cela a continué ! En 2020, nous avons développé le marketing de contenu et les événements numériques. Nous avons beaucoup appris.

QUID DE VOTRE RÉCENT PARTENARIAT AVEC GAMEON ET DE CE QUE CELA SIGNIFIE POUR MINTY CREATIVE ?

GameOn et leur équipe ont des références impeccables et une part de marché très respectée dans l'industrie iGaming, donc ce partenariat était une vraie victoire pour Minty Creative. Cette association a mené à des résultats fantastiques, avec des centaines de milliers de vues pour nos clients.

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" YOUR CUSTOMERS ARE DIVERSE; YOUR BRAND SHOULD BE TOO, AND THIS SHOULD BE EMBODIED IN TONE, MESSAGING AND VISUALS "

CAN YOU TELL US ABOUT YOUR

than ever, with businesses battling

their innovative new games or content

RECENT PARTNERSHIP WITH

for space on users’ news feeds. With

and want to demonstrate their ingenuity

GameOn AND WHAT IT MEANS FOR

iGaming being a very competitive and

in a more comprehensive way.

MINTY CREATIVE?

entrepreneurial industry, social media

I think the affiliate relationship is a

is a cost-effective tool to help stay

very interesting one, and one that

GameOn and the team have

ahead of the crowd, and do so in a

is far more wide-reaching in gaming

impeccable credentials and a well-

unique way that creates a dialogue with

than many other industries. We have

respected market share

potential customers or clients.

some affiliate clients who are popular streamers online and they are akin

across the iGaming industry so it was a real win for Minty Creative to have

WHAT TYPES OF MARKETING

to influencers for casino brands and

the chance to partner with them.

TACTICS BEST SERVE iGAMING

games. They can be your greatest

Our partnership now operates as a

BRANDS?

advocate, commanding great respect and trust from their followers, and

well-oiled content marketing machine An emphasis on personality is vital

our clients, with monthly impressions

for success on social media - the

across social media reaching into

best brands have a personable,

WHAT ARE SOME OF THE LATEST

hundreds of thousands.

approachable tone and style that

SOCIAL MEDIA TRENDS EMERGING

makes it memorable and enjoyable for

WITHIN THE iGAMING INDUSTRY?

WHY IS IT IMPORTANT FOR

users to see and engage with.

I think we will see a greater use of

iGAMING BRANDS TO LEVERAGE Video is also a very powerful medium

Artificial Intelligence and Virtual Reality

that consistently outperforms static

- both in terms of how audience activity

The digital shift from COVID has

imagery, and enables a three-

and preferences are tracked and

pushed social media up the agenda.

dimensional look into the products or

measured, as well as more immersive

For anyone new to the game, social

services you offer. This is particularly so

online experiences. Platforms such as

media is more fiercely competitive

for game studios that are showcasing

SnapChat, Instagram and Facebook

SOCIAL MEDIA?

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gaming fans.

and has delivered fantastic results for

ISSUE 16

Q&A 问答

are already introducing such features, which will transform how games are promoted through social media.

An emphasis on ‘purpose’ and corporate social responsibility in the wake of the pandemic is also inspiring businesses and consumers to be kinder to one another. Inclusion is also more important than ever on social media. We’re part of a global industry. Your customers are diverse; your brand should be too, and this should be embodied in tone, messaging and visuals.

HAVE YOU NOTICED ANY SIGNIFICANT CHANGES WITH REGARDS TO HOW iGAMING

CONTENT IS CONSUMED? IF SO, HOW HAVE YOU ADAPTED? Some gaming brands have started to use Clubhouse to create conversations and boost engagement, although whether this particular platform trend stands the test of time, is yet to be seen - or heard!

Podcasts have also become more popular, as an online representation of an intimate chat between respected industry professionals. These give users a glimpse into a world of conversation they might not ordinarily see, and to hear and learn from masters in their field.

POURQUOI EST-CE IMPORTANT POUR LES MARQUES iGAMING D'UTILISER LES RÉSEAUX SOCIAUX ?

Le COVID a mené à un développement du numérique, y compris des réseaux sociaux, qui sont plus férocement concurrentiels que jamais. Les entreprises se battent pour être présentes dans les fils d'actualité des utilisateurs. L'iGaming étant une industrie très compétitive et entrepreneuriale, ces réseaux sont un outil rentable, qui permet de garder une longueur d'avance, et ce d'une manière unique, qui permet un échange avec des clients potentiels.

QUELS TYPES DE STRATÉGIES MARKETING SERVENT LE MIEUX LES MARQUES iGAMING ?

Que l'accent soit mis sur la personnalité est essentiel pour réussir sur les réseaux sociaux -les meilleures marques ont un ton et un style accessibles qui les rendent mémorables. Les interactions avec les utilisateurs sont aussi plus agréables.

Citons aussi la vidéo, un support qui surpasse systématiquement l'image statique et permet un aperçu en trois

dimensions des produits ou services que vous proposez. Les studios de jeux peuvent ainsi présenter leurs nouveaux produits de manière plus complète.

Je pense que la relation d'affiliation est très intéressante et bien plus étendue dans le jeu que dans de nombreuses autres industries.

Certains de nos clients affiliés s'apparentent à des influenceurs pour les marques et les jeux de casino. Leurs abonnés et les fans de jeux d’argent les respectent et leur font confiance.

PARLEZ-NOUS DES DERNIÈRES TENDANCES SUR LES RÉSEAUX SOCIAUX, DANS L'iGAMING ?

depuis la pandémie incite également les entreprises et les consommateurs à mieux se comporter entre eux.

L'inclusion est également plus importante que jamais sur les réseaux sociaux. Nous faisons partie d'une industrie mondiale. Les clients varient, et votre marque doit s’adapter : cela doit être visible dans le ton utilisé, dans les messages et les visuels.

AVEZ-VOUS REMARQUÉ DES CHANGEMENTS SIGNIFICATIFS EN CE QUI CONCERNE LA FAÇON DONT LE CONTENU iGAMING EST “CONSOMMÉ” ? SI OUI, COMMENT VOUS ÊTES-VOUS ADAPTÉ ?

Je pense que l'intelligence artificielle et la réalité virtuelle seront plus présentes (c’est ce que l’on devine des chiffres et des préférences du public), de même que les expériences en ligne immersives. Des plateformes telles que SnapChat, Instagram et Facebook utilisent déjà de telles fonctionnalités, qui transformeront la publicité des jeux sur les réseaux sociaux.

Certaines marques de jeux ont commencé à utiliser Clubhouse pour créer des conversations et stimuler l'engagement. Nous verrons si cette plate-forme résiste à l'épreuve du temps... Les podcasts ont également gagné en popularité ; ils permettent d’accéder à une conversation intime entre des professionnels respectés de l'industrie, qui donnent aux utilisateurs un aperçu de ce qui se passe habituellement dans les coulisses.

L'accent mis sur le « sens » et la responsabilité sociale des entreprises

C’est l’occasion d'apprendre des maîtres dans leur domaine.

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WHO’S WHO 谁是谁

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www.1xbet.com/en

1XBET is an international bookmaker with over 10 years of experience.

We offer casino games, slots and live casino products from worldleading providers. We offer an in-house agent scheme and an affiliate program, and support more than 250 payment solutions from all over the world. Customer Support is available in 30 languages, 24/7.

1XBET是一家拥有超过10年经验的国际博弈公司。 我们提供来自

世界领先的供应商的赌场游戏、老虎机和真人赌场产品。 我们提供 内部代理计划和联盟计划，并支持来自世界各地的250多个支付

解决方案。客户支持以30种语言提供，24/7全天候服务。

Bojan Kesić Head of Business Development 业务发展主管 www.admiralbet.rs

Admiralbet is part of Novomatic Group, which is a pioneer in this industry and one of the world’s most famous gambling companies.

Admiralbet Serbia is currently among the leading brands in the market. With an emphasis on technology and people, our goal is to continually improve our products and services to offer the best experience to our customers.

Admiralbet隶属于Novomati集团，是这个产业的开拓者， 同时为世界最知名博弈公司之一。 塞尔维亚Admiralbet目

前跻身该市场的领先品牌之列。 以技术与人们为重点，我们 的目标是持续不断地改善自家产品以及服务，以将最优良

的体验带给我们的顾客。

Reuben Portanier Partner 合伙人 www.afilexion.com A leading advisory firm assisting clientele on a multitude of corporate matters. Spearheaded by a team of lawyers, economists and accountants, Afilexion offers a comprehensive advisory and support services portfolio for regulators and law makers, tech operators, telecoms, platform providers, affiliates, exchanges, and service providers to the IT, Telecoms, Media, Fintech, Gaming, and Cryptocurrency sectors.

一家领先协助客户处理大量公司事务的咨询公司。由律

师、经济学家和会计师组成的团队牵头，Afilexion为监管机 构和立法者、技术运营商、电信、平台供应商、代理商、交易

所以及IT、电信、媒体、金融科技、游戏和加密货币领域的服

务提供商提供全面的咨询和支持服务组合。

Alexandre Tomic Founder & CEO 创始人兼首席执行官 www.alea.com

Alea is an multi-award winning leader in the field of online gaming located in Barcelona, with more than ten years of experience in the industry, offering a new generation game aggregator developed in Java with microservices, integrated end-to-end multi-cloud platform, built on Amazon Web Services with Snowflake’s cloud data warehouse and real time business intelligence by Google Looker.

Alea位于巴塞罗那，是于在线游戏领域多次获奖的领导者， 拥有超过十年的行业经验。 其提供新一代的游戏聚合器，

用Java开发的微服务集成端到端的多云平台，建立在亚马 逊网络服务与Snowflake的云数据仓库和谷歌Looker的

实时商业智能。

Marek Mahdal COO 首席运营官 www.alot-solutions.com

Powering innovation in the lottery, gaming and prize promotion sectors to benefit players, operators and their good causes ALOT Solutions powers innovation in the lottery, gaming and prize promotion sectors to benefit players, operators and their good causes by providing Jackpot Prize Cover products, unique game content and omnichannel lottery and prize promotion technology.

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赋予彩票、博弈与奖品促销领域创新，让玩家、运营商与双

方的良善行为受惠！Alot Solutions通过提供奖池产品、

独特的游戏内容与多渠道彩票以及奖品促销技术，赋予彩 票、博弈与奖品促销领域创新，让玩家、运营商与双方良善

的行为受惠。

WHO’S WHO 谁是谁

Domenico Mazzola Commercial Director 商务总监 www.altenar.com

Altenar provides a fully-managed sportsbook solution, integrated seamlessly into your Client Management Platform and portal. Our state-of-the-art software offers the stability of an established product, hosted on our secure and redundant infrastructure. Altenar sees to risk management, as well as trading and business support services on a 24/7 basis.

Altenar提供一个完整管理的体育博弈解决方案，并与您的

客户管理平台和门户网站无缝集成。 我们最先进的软件提 供了一个成熟产品的稳定性，托管在我们安全和繁冗的基 础设施。 Altenar提供风险管理，以及交易和业务支持服务

提供全天候处理。

Keith Mangion Livori Casino Director 赌场总监 www.amazinggaming.com

Amazing Gaming offers an extensive portfolio of products and services to facilitate new and established operators within their respective markets. The company maintains an exclusive focus on the B2B aspects of internet gambling. Holds a portfolio of licences in Malta, the Isle of Man, Curacao and Romania.

Amazing Gaming提供广泛的产品和服务组合，以促进在

各自市场上新兴与成熟的运营商。 该公司一直专注于互联 网博弈的B2B业务。 该公司在马耳他、马恩岛、库拉索岛和

罗马尼亚拥有一系列的执照。

Daniel Buttigieg CCO 首席商务官 www.apcopay.com

ApcoPay is a fully integrated payments processing solution, an allin-one platform that provides operators with all they need to cater for multi-channel and multi-currency payment options through a single interface. The solution is designed to cater for high transaction volumes, scalability and continuous improvement. We are specialists in payment solutions with over 17 years’ industry experience.

Apcopay是一个全面整合的支付解决方案。 是一个多合一

的平台，为运营商提供他们所需要的一切，通过单一界面为 客户提供满足多渠道、多币种的支付选择。 该解决方案旨在 满足高交易量、可扩展性和持续改进。 我们是支付解决方案

的专家，拥有超过17年的产业经验。

Sergei Efimenko CEO 首席执行官 www.atlas-iac.com

Atlas is a gambling software provider, focused on Performance, Full flexibility and Automation. Based on in-house built proprietary Platform (Sportsbook, CRM, Risk-management, Antifraud, Bonus engine and Retail), we create pioneering solutions that allow to automate work of thousands of employees in each department, maximize the profit and increase quality of product.

Atlas是一家博弈软件供应商，专注于性能、全面性的

灵活度与自动化。 以内部建构的专有平台（内含体育博

弈、CRM、风险管理、反诈欺、红利引擎与零售）为基础，我

们创造出先锋的解决方案，得以让各部门中成千上万雇员

的工作量自动化，创造最大的利润并增加产品质量。

Tiago Veiga Head of Business Development 业务开发主管 www.aurum.solutions.com

Aurum’s Reconciliation Platform is a world-class technology designed to transform how companies perform their reconciliation. It’s flexible so that our matching engine can be tailored to any industry’s operations and business requirements. Since 2004, we have helped leading organisations, becoming the Number 1 Solution for iGaming/Gambling.

Aurum的对账平台采用世界及技术，专为各公司的对账工作

设计。 该平台据灵活性，因此我们的配对引擎可以依据各产业

的运营与企业需求进行定制。 字2004年以来，我们已经帮助各

个领先的组织，成为第一名的iGaming/博弈解决方案。

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Bojan Šćekić CEO 首席执行官 www.balkanbet.rs

Balkan Bet was established in 2000, and today, we have over 70 bet shops. Primary activities of our company are sports betting and casinos. Aiming to improve the best gaming and fun experience, we possess a bar in every bet shop and in some high-quality food. In 2016, we launched an online website www.balkanbet.rs.

Balkan Bet成立于2000年，直至今日，我们拥有超过70家投注站。 我们公司的主要活动有体育投注与赌场。 以改善最佳iGaming与

趣味体验为目标，我们在每一家投注站中设置吧台，并提供一些高

质量饮食。 在2016年，我们推出了在线网站www.balkanbet.rs。

Vladimir Luchaninov CMO 首席营销官 bananzaaffiliates.com

Bananza is a gambling affiliate program with 2 casino brands: Vostok and Volta. Bananza brands operate since 2015 in CIS countries and launch in Canada this year. Affiliate program combines everything you could expect: revshare/cpa/hybrid models, weekly payments, converting promo materials, detailed reports and postbacks. 50% revshare for the first 3 months.

Bananza是一个具有两个赌场品牌——Vostok和Volta——

博弈代理项目。 Bananza品牌字2015年起于独联体国家运

营，并于今年进军加拿大。 这是结合了所有你所能预期因素 的代理项目：分润/CPA/混合模式、每周支付、转化性优惠

素材、详细报告与回传等。 在首3个月提供50%分润。

Kateryna Dolzhenko Affiliate Manager 代理商经理 www.betandyou.com

Betandyou is a fast-growing gambling site operating in a plethora of markets worldwide and providing high-level services to its registered players. Amazing Welcome Packages and unique daily and weekly offers, combined with a variety of betting markets, casino providers and a topnotch in house affiliate software put us one step ahead of the competition.

Betandyou是一家快速增长的博弈网站，在世界上许多市

场运营，并为注册玩家提供高水平服务。 惊人的迎宾方案与 特殊的每日及每周优惠，结合多样的投注市场、赌场供应商

还有一个顶级的内部代理软件，让我们在竞争中领先一步。

Chris Nikolopoulos CCO 首席商务官 www.betby.com

BETBY is a software provider which has built and has been constantly improving a revolutionary sportsbook, involving machine learning and artificial intelligence and integrated with premium quality data feeds.

We develop, we predict, we detect and we do it quickly, efficiently and with absolute focus on the needs of our partners.

BETBY是一家软件供应商，它已经建立并不断改进一个革

命性的体育博弈，涵盖机器学习和人工智能，并与优质的数 据反馈相结合。 我们开发、预测、检验，我们快速、高效地完

成这些工作，并且绝对专注于合作伙伴的需求。

Vigen Badalyan Founder & CEO 创始人兼首席执行官 www.betconstruct.com

BetConstruct is a global award-winning technology and services provider for the online and land-based gaming industry. BetConstruct’s innovative and proven offerings include Online and Retails Sportsbook, Classic and Virtual Reality RNG & Live Casinos, Poker, Skill Games, Fantasy Sports, Social Gaming Platform, Sports Data Solutions and more – all ready to be launched and managed through SpringBME, its pioneering Business Management Environment.

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BetConstruct是一家面向在线和实体博弈业的全球获奖

技术和服务提供商。 BetConstruct的创新和成熟产品包括

在线和零售体育博弈、经典和虚拟现实RNG，以及真人赌

场、扑克、技能游戏、梦幻体育、社交游戏平台、体育数据解 决方案等——一切都可以通过其开创性的业务管理环境

SpringBME进行启动和管理。

WHO’S WHO 谁是谁

Phil Kornyshev Chief Growth Officer 首席增长官 www.betmaster.io

Betmaster Partners offers three of our own brands for promotion: Betmaster, Casinoin and Bongo.gg. Enjoy up to 60% revenue share, great CPA/hybrid deals upon request, detailed stats that update hourly and fast payments. We welcome each and every affiliate – start earning with Betmaster Partners!

Betmaster Partners提供旗下三个品牌来做推

广：Betmaster、Casinoin以及Bongo.gg。 享受高达60%的分润、按

要求提供的CPA/混合优秀交易，每小时更新的详细统计以及快速

支付。 我们欢迎各家代理商——与Betmaster Partners一起赚钱吧！

Shakyra Jonsson Senior Affiliate Operations Manager 高级代理商运营经理 www.betssongroupaffiliates.com

Betsson Group has more than 50 years’ experience of gambling.

Offering gaming in a responsible and controlled way is fundamental.

Betsson Group Affiliates manages the affiliate marketing for 15 successful gaming brands. Our multi-region & multi-brand offering gives affiliate partners flexibility to promote what works best for them.

We provide a huge variety of advertising tools and in-depth traffic statistics, and our sites and tools are available in 20+ languages.

Betsson集团拥有超过50年的博弈经验，以负责任和可控

的方式提供博弈服务为根本。 Betsson集团联盟管理着15

个成功的游戏品牌的联盟营销。 我们的多地区和多品牌服 务使代理合作伙伴能够灵活地推广最适合他们的产品。 我 们提供大量的广告工具和深入的流量统计，在网站和工具

有20多种语言版本。

Salvatore Messina COO 首席运营官 www.betstarters.com

BetStarters offers an innovative, flexible, and winning product! An Omni-channel solution with Online and Retail Sportsbook, multilingual and multicurrency iGaming Platform (PAM) with an innovative bonus and gamification system! Fully Managed solutions, Casino Hub, Payment Hub and more. Including a full Network management and Agents System.

BetStarters提供了一个创新、灵活且成功的产品！一个

带有在线和零售体育博弈、多语言和多币种iGaming平台 （PAM）的全渠道解决方案，具有创新的奖金和游戏化系

统！全面管理的解决方案、赌场中心、支付中心和更多服务。 其中包括一个完整的网络管理和代理系统

Claudia Melcaru Head of BD 业务发展负责人 www.bfgames.com

BF Games is a creative and dynamic game development studio that creates innovative slots content for the global online. With a focus on developing high-quality games and platforms, BF Games offers an extensive portfolio of industry-leading products to the sector. The London-based company was founded by industry veterans and is also a land-based operator and slot machines producer in several European jurisdictions.

BF Games是一家富有创意和活力的游戏开发工作室，为

全球在线创造创新的老虎机内容。 BF Games专注于开发

高质量的游戏和平台，为该产业提供广泛的产业领先的产

品组合。 这家总部设在伦敦的公司由产业资深人士创立，也

是欧洲多个司法管辖区的实体运营商和老虎机生产商。

Andrew Stone Head of Affiliates 代理商负责人 www.buffalopartners.com

With over 20 years’ experience, Buffalo Partners represents a collection of the world’s largest online casinos and sportsbooks. A true pioneer of the industry, we launched the very first online casino Gaming Club, in 1994. We operate world-wide, and currently focusing on entering into the US market.

拥有超过20年的经验，Buffalo Partners代表了世界上最

大的在线赌场和体育博弈公司的集合。 作为产业的真正先

锋，我们在1994年推出了第一个在线赌场Gaming Club。

我们在全球运营，目前专注于进入美国市场。

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We make payments flow Secure

Withdrawals

Instant

Deposits

inpay.com

WHO’S WHO 谁是谁

Marinos Shiapanis CEO 首席执行官 www.campeongaming.com

Campeón Gaming is an innovative multibrand operator, with an evergrowing and solid affiliate network. We operate in many jurisdictions across the globe, including, but not limited to, LATAM, Central & Northern Europe, North America, and Far East. Innovation is at the core of our operations, offering versatile solutions from groundbreaking ideas.

Campeón Gaming是一个创新的多品牌运营商，拥有一个不

断增长和稳固的代理联盟网络。 我们在全球许多地区开展业

务，包括但不限于拉美地区、中欧和北欧、北美和远东。 创新是

我们运营的核心，从开创性的想法中提供多功能的解决方案。

Anton Voystrikov CEO 首席执行官 www.clicklead.ru

In online business since 2011. Started with SEO promotion and earnings at Adsense. In 2014, actively engaged in traffic from social networks.

In 2016 launched own affiliate network CLICKLEAD. In the same year began to more actively engage in mobile development and scaling the company to new markets. Today CLICKLEAD is trusted by market leaders and top advertisers all over the world. CLICKLEAD helps to make profit in more than 40 countries.

从2011年即从事在线业务，以SEO推广和Adsense的收益开

始。 该公司于2014年积极投身于社交网络的流量；2016年，推

出自己的联盟网络CLICKLEAD，同年开始更积极地参与移动开

发，并将公司扩展到新市场。 今天，CLICKLEAD受到世界各地的

市场领导者和顶级广告商的信任。 CLICKLEAD帮助您在40多个

国家实现盈利。

www.coindirect.com

Coindirect was born in 2017 out of an ambition to enable businesses to unlock the efficiencies of cryptocurrency. Our core services allow merchants to make cross border payments in over 20 exotic currencies, process cryptocurrency payments in over 40 cryptocurrencies, and execute large trades with no slippage through our OTC desk.

Coindirect建立于2017年，以 协助各家企业解锁加密货币

的效率为野心。 我们的核心服务使商家得以使用超过20种

外国货币进行跨边界支付，处理超过40种加密货币支付，

并且在我们的OTC柜台执行零推迟的大笔交易。

Simas Simanauskas Head of Payments 支付部主管 www.connectpay.com

ConnectPay is one of the fastest growing Electronic Money Institutions (EMI) in Lithuania – the leading fintech hub in continental Europe providing banking services for internet-based companies. By offering smooth onboarding and boutique banking experience ConnectPay has established a strong clientele featuring numerous Tier 1 gambling companies. Strong focus on different legal jurisdiction specifics enables ConnectPay to make compliance work for their clients.

ConnectPay为立陶宛（欧洲顶尖的金融技术中心）增长最快速

的电子货币机构（EMI）之一，为在线公司提供银行服务。 通过流

畅的客户引导及精品式银行体验，ConnectPay已经在第一级博

弈公司中建立起强大的客户群。 我们对不同法律管辖区的细节

强烈关注，让ConnectPay能为客户进行合规性的作业。

Dmitriy Yele Senior Affiliate Manager 资深代理商经理 affiliates.conquestador.com

Conquestador is a casino and live dealers project, working with MGA and UKGC licenses. It started three years ago with an aim to make a fine-working casino. Now it stands solid on its grounds, providing great player and affiliate experience.

Conquestador是一家赌场与真人荷官项目，拥有MGA以

及UKGC的执照作为运营依归。 该公司于三年前起步，以提 供合法且运行良好的赌场为目标。 如今，Conquestador以

站稳脚跟，提供优秀的玩家与代理商体验。

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Roger A. Strickland Jr. Director 总监 www.csbgroup.com

CSB Group offers a 360° approach to iGaming operators by effectively assisting them with setting up or relocating their iGaming operation to Malta. Our highly skilled iGaming advisory team assists with Licensing Application Support, Tax Advice, Company Incorporation, Regulatory & Compliance, Key Function Services, Accounting & Payroll, Recruitment, Real Estate and more.

CSB集团为国际iGaming业者提供360度的服务，有效地协

助他们于马耳他建立，或将国际博弈业务搬迁到马耳他。 我 们高度纯熟的iGaming咨询团队在许可申请支持、税务咨

询、公司注册、监管与合规、关键职能服务、会计与工资、招

聘、房地产等方面提供协助。

Lilit Azatyan Head of Marketing Department 营销部门主管 www.digitain.com

Digitain offers a wide range of premium customer-centric products and services for the iGaming industry, ensuring its partners’ competitive advantage. Our sportsbook, whether delivered via a turnkey platform, or via API, is a fully functional platform, with a comprehensive range of supporting services.

Digitain为iGaming产业提供广泛的优质产品和服务，以客

户为中心，确保合作伙伴的竞争优势。 无论是通过一站式平

台或是通过API交付，我们的体育博弈服务都是一个功能齐

全的平台，并提供全面的支持服务。

www.duxgroup.com

DUXGroup is an international holding in the field of iGaming with offices in Cyprus and Malta. DUXGroup has several core assets: DUXGroup Operation, DUXGroup Ventures and the group’s strategic partner - Chilli Partners affiliate network. The holding also owns several online casino brands: PinoCasino, DuxCasino, NineCasino. Our goal - to revolutionise the iGaming market!

DUXGroup是一家跨国控股公司，以iGaming为专业领域，于赛姆勒斯及马耳

他设有办公室。 DUXGroup拥有数个核心资产：DUXGroup运营，DUXGroup

创投以及该集团的战略伙伴——Chilli Partners代理商网络。 该控股公司也拥 有数个在线赌场品牌：PinoCasino、DuxCasino、NineCasino。 我们的目标是

在iGaming市场发起革命！

Jonathan Amrani Director of Operations 运营总监 www.ecopayz.com

ecoPayz is one of the longest standing payment platforms for all your digital wallet, payment card, prepaid voucher, and online cash needs. Accept payments from customers and partners, manage corporate finances, pay employees – all in one account, in over 50 currencies worldwide.

ecoPayz是历史最悠久的支付平台之一，可满足您的所有

数字钱包、支付卡、预付凭证和在线现金需求。 接受客户和

合作伙伴的付款，管理企业财务，支付员工工资——整合在

一个账户中，并有全球50多种货币支付选项。

Dominic-Daniel Liénard CEO 首席执行官 www.edict.de/en/games/slots

Edict egaming GmbH develops cutting edge casino software for the gaming industry. As a subsidiary of Merkur Interactive, edict is part of the Gauselmann Group and distributor of the Merkur slots. edict provides established online operators as well as industry newcomers with two remarkable gaming products: edict Game Solution and Turnkey Solution.

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Edict egaming GmbH为博弈产业开发尖端的赌场软件。 作为

Merkur Interactive的子公司，edict隶属于Gauselmann集团，并

为Merkur老虎机的分销商。 edict为成熟的在线运营商以及产业新

秀提供两大博弈产品：edict游戏解决方案以及一站式解决方案。

WHO’S WHO 谁是谁

Miles Saacks Affiliate Manager 代理商经理 www.egamingonline.com

EGO provides affiliates with the best deals and support in the industry.

We have a dedicated team of experienced affiliate managers providing 24/7 support in a huge variety of languages.Whether you are looking to promote one brand or all of them, EGO is here to support you. Join the Success!

EGO为代理商提供业界最佳交易以及支持。 我们有经验老 到的代理商经理组成的专门团队，提供各种语言的全天候 的客户支持。 无论您想要推广一个品牌或是所有的合作品

牌，EGO都在这里为您效劳。 加入成功之列！

Todor Zahariev Managing Director 执行总监 www.egt-interactive.com

EGT Interactive brings 19 years of experience of the EGT’s land-based casino slots to the world of online casino games. Our portfolio of online casino games is notable for its original look and traditional characteristics, and this unique trait is setting us apart from the competition.

EGT Interactive将EGT实体赌场老虎机19年的经验带到了

在线赌场游戏的世界。 我们的在线赌场游戏组合因其原创

外观和传统特色而引人注目，使我们在竞争中脱颖而出。

Dave Logelin VP of Operations 运营副总 eirthpay.com

EirthPay was founded by a group of leading industry professionals to provide smarter solutions for all merchant payment acceptance needs.

Harnessing over 50-years of experience, EirthPay simplifies credit and debit card processing for merchants and partners by offering a single point of entry for users to access multiple processing platforms.

EirthPay由一群领先的业界专业人士创立，为所有商家接 受支付的需求提供更聪明的解决方案。 掌握了五十年经

验，EirthPay通过提供用户一个单点进入多样的处理平台，

为商家与合作伙伴精简信用卡与记借卡处理流程。

Germano Arno’ CEO 首席执行官 www.emoney.mt

Em@ney PLC is an Electronic Money Institution, licensed in Malta by the MFSA, authorised to operate in all SEPA countries. The company is involved in issuing electronic money, payment services, payment circuits and innovative internet banking solutions, fully customisable, based on the most advanced technology, security and execution speed.

Em@ney PLC是一家电子金钱机构，执有马耳他金融服务管理局

的许可执照，获准在所有单一欧元支付区国家运营。 该公司提供的 服务有电子钱币、支付服务、支付回路与创新的互联网银行业务解

决方案，全然客制化，立基于最先进的技术、安全性以及执行速率。

Jan Urbanec CEO 首席执行官 www.endorphina.com

Endorphina is a creative provider of trendy slot games. We release around 10 games on average per year and are proud to say that each game is made completely in-house. Our portfolio ranges from both innovative and traditional themes, that are loved by players all around the world. In 2019 our games were thoroughly tested by GLI.

Endorphina是潮流老虎机游戏的创意供应商。 我们每年平

均推出10款游戏，并以内部制作各游戏为豪。 我们的产品

涵盖创新与传统主题，深受世界各地玩家喜爱。 我们的游戏

在2019年受GLI广泛测试。

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Solid Experience.

Smart Approach.

Afilexion Alliance has been assisting clients to push all the right buttons. Drawing on our skills and experience whilst elevating your concepts with some shining innovation of our own, we want you to get all the glory. Our team is way ahead in the online gaming sector, just right to see you win your position in the market and quickly ascend to the throne.

The game is on. Be better prepared for success.

Licensing | Compliance | Affiliation | Mergers & Acquisitions Company Formation | Data Protection (GDPR) | Intellectual Property | Patents Brand Protection | Software Licensing | Corporate Governance | Tax Gaming Policy | Skill Games | Blockchain | AML | Business Planning | Strategy IPO | Commercial Litigation | Dissolutions | Restructuring | Employment Law

Afilexion Alliance Company Limited is authorised to act as a Company Service Provider by the Malta Financial Services Authority

WHO’S WHO 谁是谁

Mark Thorne CMO 首席营销官 www.esportstechnologies.com

Esports technologies: Esports Technologies is developing groundbreaking and engaging wagering products. Esports Technologies is one of the leading global providers of esports product and platform solutions. With offices in Las Vegas, Ireland and Malta, the company operates B2C brands as well as developing esports predictive modelling technologies.

Esports Technologies开发的是开创性且引人入胜的投注产

品。 Esports Technologies是电子竞技产品与平台解决方案的全 球领先供应商之一。 在拉斯维加斯、爱尔兰以及马耳他设有办公

室，该公司经营着B2C频排，同时正在开发电竞预测模型技术。

Andrey Astapov Managing Partner 管理合伙人 www.eterna.law/

ETERNA LAW is a full-service European law firm with extensive expertise in Ukraine and the CIS region. ETERNA LAW is one of the leading law firms in the market and has unequaled experience in advising gambling operators in Ukraine in accordance with the provisions of the Gambling Law.

ETERNA LAW是一家全方位服务的欧洲法律事务所，在乌 克兰以及独联体地区有广泛的专业。 ETERNA LAW是市场

中领先的法律事务所之一，并在乌克兰博弈法条款方面拥

有无与伦比的运营商顾问经验。

Vladimir Malakchi CCO 首席运营官 www.evoplay.games

Evoplay is next-generation entertainment. 140+ iGaming titles, cutting-edge design, jaw-dropping animation, and industry-leading advancements in skill-based game integration and interactive video.

It’s console-level fun, without the console. With a partnership network throughout Asia, the CIS, Latin America and Europe, it’s the future of iGaming, today.

Evoplay是新一代的娱乐，拥有140多个iGaming游戏、尖端设计、

令人惊讶的动画以及产业领先、在技巧游戏整合与互动视频上的精 进。 带来主控的乐趣，却没有主控台。 Evoplay有着跨越亚洲、独联

体、拉丁美洲与欧洲的合作网络，是今日iGaming的未来。

Saša Eror Sales Manager 销售经理 www.exefeed.com/

ExeFeed is a sports betting provider specialized in odds calculation and the development of easy-to-use trading tools, enabling each client to have a fully customized solution. Currently, ExeFeed delivers: Prematch odds data service, Live odds data service, Live Bet Builder, and Virtual games.

ExeFeed是一家体育投注供应商，精于赔率计算以及友善

的工具开发，让每家客户能够获得全然客制化的解决方案。 目前，ExeFeed提供：赛前赔率资料服务、实时没绿资料服

务、实时投注建置器以及虚拟游戏。

Andrea Stojanović Head of Sales - iGaming 销售主管 - iGaming www.fazi.rs

The leading manufacturer in the casino industry. Innovative, cuttingedge HTML5 online casino games with the greatest performances for all kinds of players. More than 500 satisfied operators and 30 integrated platforms recognized the quality of unique game content with adjustable UI.

赌场产业的顶尖制造商。 创新、尖端的HTML5在线赌场游

戏，有这最优异的性能，提供给各种各样的玩家群。 有超过 500家满意的运营商，以及30个整合平台认可我们以可调

整UI提供的独特游戏内容质量。

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David Mahon Founder, CEO & Inventor 创始人、首席执行官兼发明者 www.fullcolorgames.com

Full Color® Games is the world’s first and new class of card and casino gaming featuring Full Color® Cards and the Full Color® Gaming System where Color Cards™ +Increase your score and White Cards™ -Decrease it to create a new set of UP & DOWN gaming action. Certified by BMM with Malta & Curacao gaming licenses.

Full Color® Games是世界第一种全新的纸牌和赌场游戏，

具有Full Color® 卡牌以及Full Color® 游戏系统。 其中，

Color Cards™ +（彩色牌）加分而White Cards™ -（白色牌） 减分，创造出一套新的升降游戏动态。 游戏经BMM认证，并

拥有马耳他和库拉索岛的博弈执照。

www.gameart.net

GameART是一家独立的在线赌场软件供应商和开发商，

GameART is an independent online casino software provider and developer, providing innovative games and cutting-edge solutions dedicated to online and land-based gaming operators. GameART’s core business is the development of high-quality slot games and gaming contents not only for online operators as well as VLT and casino industry in the regulated markets.

为在线和实体游戏运营商提供创新游戏和尖端解决方

案。 GameART的核心业务是开发高质量的老虎机游戏和 博弈内容，不仅适用于在线运营商，也适用于监管市场的

VLT和赌场产业。

Rebekah Jackson Business Development Director 业务发展总监 www.gbgplc.com

GBG is trusted by over 19,000 customers across 65 countries to improve the customer onboarding and verification experience. GBG helps gaming organisations to quickly and simply onboard, verify and monitor players globally with a 100% decision rate, while ensuring frictionless compliance.

GBG得到了65个国家超过19000名客户的信任，以改善客

户的引导和验证体验。 GBG帮助博弈机构在全球快速、简单

地引导、验证和监控玩家，决策率达到100%，同时确保无

摩擦的合规性。

Markus Antl Head of Sales & Key Account Management 销售与关键客户管理主管 www.greentube.com

Greentube, the NOVOMATIC Interactive Division, is an industryleading integrated iGaming supplier and operator. Our omni-channel technology allows the convergence of online, mobile and land-based games. We deliver tailor-made, quality gaming content and solutions worldwide, and our local subsidiaries cater for the markets they operate in. Our well-diversified product portfolio includes classic slots, social casino gaming, server-based gaming and much more.

Greentube是NOVOMATIC的互动部门，是为产业领先的整合

性iGaming供应商与运营商。 我们的多渠道技术得以汇集在

线、移动与实体游戏。 我们为全世界、还有为当地市场提供服务 的各家子公司提供定制的高质量博弈内容以及解决方案。 我们 富有多样化的产品包括赌场老虎机、社交赌场游戏、以伺服器

为基础的游戏以及更多。

Dr Ian Gauci Managing Partner 管理合伙人 www.gtgadvocates.com

The firm provides its clients with integrated advice and assistance on FinTech, regtech, citizenship and residence, shipping, corporate law, financial services, blockchain and DLTs, cryptocurrencies, and general litigation and dispute resolution. A leader in data protection, telecommunications and gaming, GTG serves a diverse client-base which also benefits from an international professional network including international firms and banks.

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该公司为其客户提供金融科技、监管科技、公民权和居留权、航 运、公司法、金融服务、区块链和DLTs、加密货币以及一般诉讼 和争议解决方面的综合建议和帮助。 作为数据保护、电信和游 戏领域的领导者，GTG为不同的客户群提供服务，这些客户也

受益于包括国际公司和银行在内的国际专业网络。

WHO’S WHO 谁是谁

Arcangelo Lonoce Head of Business Development – Europe 欧洲业务发展主管 www.habanerosystems.com

Habanero is a premium slot games provider that creates games popular in both Western and Asian gaming markets. Our complete catalogue of Slot games, Table Games and Video Pokers deliver the best gaming experience using HTML5. Currently certified in 16 countries, Habanero continues to expand its presence globally.

Habanero是一家优质的老虎机游戏供应商，创造了在西方和

亚洲博弈市场都很受欢迎的游戏。 我们的老虎机游戏、桌面游

戏和视频游戏的完整目录使用HTML5提供最佳的游戏体验。 目

前，Habanero已在16个国家获得认证，并将继续在全球扩展业务。

Roger Tyrzyk Director Global Gambling & Sales UK 全球博弈与英国销售总监 www.idnow.io

IDnow’s identity verification platform supports gambling operators with AML & KYC solutions, tailored to their digital identity needs. State-ofthe-art technology meets outstanding service, to create a seamless and secure user experience.

IDnow的身份验证平台依照各家博弈运营商的数字身份需

求提供支持，定制反洗钱与认识客户解决方案。 结合尖端的

技术和特出的服务，提供无缝且安全的用户体验。

Peter Ekmark CEO 首席执行官 www.internetvikings.com

Internet Vikings is a Swedish-based provider of hosting, domain names and marketing solutions established in 2008. The full suite of services includes hosting services across the most relevant jurisdictions, domain names, and marketing solutions in the field of brand protection, making Internet Vikings a one-stop-shop for iGaming operators.

Internet Vikings是一家总部设在瑞典的主机、域名和营销解决

方案供应商，成立于2008年。 全套服务包括最相关司法管辖区

的托管服务、域名和品牌保护领域的营销解决方案，使Internet

Vikings成为iGaming运营商的一站式服务。

Nani Srinivasan Chief Scientific Officer 首席科学官 www.itechlabs.com

iTech Labs is an accredited testing and certification laboratory for all major online gaming jurisdictions. As a trusted industry leader, iTech Labs prides itself on a culture of integrity to the industry and to their customers, while remaining dedicated to customer’s deadlines and providing a competitive, affordable service.

iTech实验室是所有主要在线游戏管辖区的认可测试和认 证实验室。 作为一个值得信赖的产业领导者，iTech实验室

以其对产业和客户的诚信文化为荣，同时致力于客户的最

后期限，并提供有竞争力的、可负担的服务。

Marina Nechaeva Head of Affiliate Department 代理商部门主管 www.jimpartners.com

Jim Partners - an affiliate program with its own products. Our network includes 6 brands of Online Casinos with Sportsbook. We expand our borders every day - working with countries all over the world, including Europe and the CIS. We are focused on long-term cooperation with our partners and offer only high-quality projects with high conversion rates. We work on deals: RevShare, CPA and Hybrid.

Jim Partners——一个代理项目，拥有自家产品。 我们的网

络包含6个品牌，涵盖体育博弈平台与在线赌场。 我们每天 都在突破疆界——与全世界的各国合作，包括欧洲与读脸

体。 与伙伴的长期运营合作为目标，我们提供具有高转化率

的高质量项目。 我们的交易模式：分润、CPA以及混合。

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ONETOUCH

Sales and enquiries

www.onetouch.io start@onetouch.io

WHO’S WHO 谁是谁

Nikita Gorškov CEO 首席执行官 www.mancalagaming.com

Mancala gaming is an online slot game provider with a portfolio of 30+ games that offers direct or reverse integration, jackpots, and unique bonusing tools to increase player retention. All games are HTML5 supporting landscape and portrait mode. New releases focus on unique features with elements of skill for demanding players and younger audiences.

Mancala gaming是一家在线老虎机游戏供应商，有高达30

多种的游戏组合，可以提供直接或反向整合、奖池以及独特

的红利工具，以增加玩家的留存率。 所有游戏皆是以HTML5

架构，支持直向或横向操作。 新推出的作品以独特功能为重，

富有技巧元素，满足刁钻的玩家以及年轻一代受众。

Margarita Malysheva Head of Marketing 营销主管 www.mascot.games/index.html

Mascot Gaming is an exciting slot development studio on a mission to create engaging games that provide players with the most thrilling experience possible. Its slots combine striking design with sophisticated mechanics to deliver slots that stand out from the crowd.

Its team regularly pushes boundaries, creating unique products.

Mascot Gaming是一家令人兴奋的老虎机开发工作室，其使命

是创造出吸引人的游戏，为玩家提供最刺激的体验。 它的老虎机 将引人注目的设计与复杂的机制结合起来，提供从人群中脱颖 而出的老虎机。 它的团队经常挑战极限，创造独特的产品

Leanne Muleba COO 首席运营官 www.matchingvisions.com

With just 1 signup, 1 login and 1 point of contact, affiliates get access to a long string of high value CPA, Hybrid, CPL and flat RevShare campaigns. With our highly competitive deals and state-of-the-art software, affiliates no longer need to chase deals, payments and keep track of piles of different login details.

只要一次注册、登入以及单点联系，代理商能获得一长串高 价值CPA、混合、CPL以及公平的分润广告。 我们具高度竞

争力且最新型的软件，代理商无需再为交易与支付奔波，并

能跟上堆积如山的登入细节。

Joseph Cutajar Managing Director 执行总监 www.mib.com.mt

MIB is Malta’s largest insurance broker and risk management services firm, the local pioneer in this sector with over 40 years of proven track record serving some of Malta’s major public and private corporate entities.

MIB是马耳他最大的保险经纪和风险管理服务公司，是当 地该领域的先驱，拥有超过40年的经验，为马耳他一些主

要的公共和私人企业实体提供服务。

Yuri Titkov CEO & Founder 首席执行官和创始人 www.mr.fish

mr.fish is a martech holding, whose units provide performance-based, 360° marketing services to the clients’ businesses all over the world. mr.fish holding includes Digital Chain (DC) marketing agency, SEO agency Netcraft Global, CPM network Vadideo, CPA network Papa Karlo, and freelance copywriting website Copylancer.

mr.fish是一家营销技术控股公司，其下属单位为世界各地的客 户企业提供基于绩效的360°营销服务。 mr.fish控股公司包括

Digital Chain（DC）营销机构、SEO机构Netcraft Global、CPM网络

Vadideo、CPA网络Papa Karlo，以及自由撰稿者网站Copylancer。

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neataffiliates.com

NeatAffiliates is the official affiliate program of Realm Entertainment and Throne Gaming. Do you have Turkish traffic? If your answer is yes, we are looking forward to giving you the best offer at STAND G2.

NeatAffiliates是Realm Entertainment与Throne

Gaming的官方代理项目。 您是否拥有土耳其流量？若您的

答案为是，我们就在G2展位，期待给您最佳的交易提议。

Ian Nicholson Business Development Director 业务发展总监 www.neosurf.com

Neosurf is a world-renowned payments solution enabling gamers and gamblers to pay online without credit card usage and without disclosing personal information. Founded in 2004 the Neosurf model is now regarded as one of the principal payment means globally.

Neosurf是一个世界知名的支付解决方案，使游戏玩家和 博弈玩家能够在不使用信用卡且不透露个人信息的情况下 进行在线支付。 Neosurf模式成立于2004年，现在被认为是 全球主要的支付手段之一。

Karlo Kralj VP of Sales 销售副理 www.nsoft.com

NSoft is an internationally recognised supplier for the betting industry offering turnkey sports betting platform and sportsbook, a wide range of betting and casino games and betting terminals. Working with 180+ clients across 40+ countries, we created a suite of products that is easy to integrate, customizable and released lightning fast.

NSoft是家跨国认可的投注产业供应商，提供一站式体育投 注平台与体育博弈，拥有范围很广的投注及赌场游戏，更是

你的投注月台。 我们与超过180家客户以及40多个国家合作，

串造一系列易于整合、客制化并闪电般快速推出的产品。

Umberto Corridori Global SVP Gaming, Digital Payments 欧盟数字支付资深副理 www.nuvei.com

We are Nuvei (TSX: NVEI and NVEI.U), the payment technology partner of thriving brands. We provide the intelligence and technology businesses need to succeed locally and globally, through one integration — propelling them further, faster. Uniting payment consulting and payment technology, we help businesses remove payment barriers, optimize operating costs and increase acceptance rates both locally and globally.

SafeCharge现为Nuvei！我们是蓬勃发展品牌的支付技术

合作伙伴。 我们提供企业在当地和全球取得成功所需的情 报和技术，通过一次整合——推动他们走得更远、更快。 结

合支付咨询和支付技术，我们帮助企业消除支付障碍，优化

运营成本，提高本地和全球的接受率。

Patrick Mann Business Development Director 业务发展总监 www.omegasys.eu

OMEGA Systems is an innovative software development company empowering operators, aggregators, and retailers to take control of their business via a range of industry leading products. OMEGA CORE provides an omni-channel management platform that is flexible, integrated with >210 third-party systems, as well as providing advanced engagement and risk tools.

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OMEGA Systems是一家创新的软件开发公司，通过一系

列行业领先的产品使运营商、聚合商和零售商能够控制

其业务。 OMEGA CORE提供了一个灵活的全渠道管理平 台，与超过210个第三方系统集成，并提供先进的参与和

风险工具。

WHO’S WHO 谁是谁

Petra Maria Poola Head of Business Development and Operations 业务发展与运营主管 www.onetouch.io

OneTouch is a premium mobile-first slot, table and live games supplier for iGaming operators in markets across the globe. The studio combines innovative mobile-first designs with sharp single-touch interactivity to deliver a superior online gambling experience. Our advanced collection of multichannel titles can take your customer acquisition prospects to the next level.

Theodoros Theodorou Director 总监 www.oneworldweb.net

Oneworld Limited is a leading corporate and business services firm in Cyprus, established in 1986. At Oneworld, we provide one-stop solutions to Gaming Operators and Affiliates that includes tailormade Corporate setup, Licensing, Payments and Banking Services, Accounting and pertinent services.

OneTouch是一家优质的移动优先老虎机、赌桌与真人游

戏供应商，为全球iGaming运营商服务。 该工作室结合了移 动优先的设计与担点触控的互动性，交付最超群的在线博

弈体验。 我们进阶的多渠道游戏库，将带领您的客户获取前

景达到另一个水平。

GLOBAL BUSINESS SERVICES

Oneworld Limited建立于1986年，是赛普勒斯一家领先

的公司与企业服务公司。 在Oneworld，我们为博弈运营商

与代理商提供一站式解决方案，其中包含定制的企业设立、

许可、支付与银行服务、会计以及直接相关的各项服务。

www.onlineips.net

We offer global and LatAm regional e-commerce solutions, as a registered Payment Service Provider in multiple regions via top tier banking relationships. We specialise in unique acquiring relationships, sophisticated strategies and custom gateway services.

我们提供全球及拉美地区的电商解决方案，并于多个地区 注册为支付服务提供商，拥有顶级的银行业务关系。 我们

的专业是独特的收单关系联系、精巧的战略以及克制的门

户服务。

Rosen Metev VP Sales EMEA, Skrill & NETELLER 欧洲、中东和非洲地区销售副总 www.paysafe.com

Paysafe is a leading specialised payments platform with over 20 years of online payment experience. It enables businesses and consumers to connect and transact across 70 payment types in over 40 currencies globally. It offers industry-leading payment processing, digital wallets (Skrill, NETELLER), eCash solutions (paysafecard, Paysafecash) and digital marketing (Income Access).

Paysafe是一个领先的专业支付平台，拥有超过20年的在

线支付经验。 它使企业和消费者能够在全球40多种货币的 70种支付类型中进行连接和交易。 它提供产业领先的支

付处理、数字钱包（Skrill、NETELLER）、电子现金解决方案

（paysafecard、Paysafecash）和数字营销（Income Access）。

Dmitri Lihno CEO 首席执行官 www.pfser.com/en

Private Financial Services is an international licensed corporate services provider since 1998. Our mission is to assist gambling, crypto, blockchain, e-money, FX companies in seizing opportunities and managing risks tied to their expansion across borders and industries (licensing, banking and payment solutions, structuring, incorporations, and many other different legal services).

Private Financial Services设立于1998年，是一家有执照

的跨国企业服务提供商。 我们的使命为协助博弈、加密货

币、区块链、电子货币以及换汇公司，让他们把握跨界与跨

产业扩张的机会并管理相关风险（许可、银行与支付解决方

案、架构、合作以及其他诸多法律服务）。

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Your Financial Provider Payment.Center has been registered as a payment service provider since 2013. We have obtained EU, CIS, Asia financial licenses allowing us to cooperate with customers all over the world and offer them high-quality services. We have vast experience in solving complex tasks and offering a complete package of financial and technical components.

WHO’S WHO 谁是谁

Tarass Tokmakov Business and Sales Development Manager 业务与销售开发经理 www.prifinance.com

Prifinance is an international legal consulting company and market leader in company incorporation and business licensing services - from financial and investment companies to cryptocurrency exchanges and online casinos.

Our experts with representatives around the world (Estonia, UK, Russia, UAE) are ready to offer a full package for a wide range of activities.

Prifinance是一家跨国法律顾问公司，并为公司成立与企

业许可服务的领导者——从金融与投资公司到加密货币交 易所及在线赌场都是我们的客户。 我们的专家以及来自全 世界（爱沙尼亚、英国、俄罗斯、阿联）的代表已经准备为各

项活动提供全套的服务。

Fiona Hickey Head of Sales 品牌经理 www.pushgaming.com

Push Gaming, we’re all about creating the most exciting and innovative content out there for players to enjoy! We excel at providing memorable moments through top quality entertainment and place key importance on delivering on quality as opposed to quantity. Our team works together to guarantee a fantastic game play experience each and every time.

Push Gaming的使命就是创造最令人兴奋且创新的内容，

让玩家尽情享受！我们精于提供令人难忘的时刻，创造质量 顶尖的娱乐，质重于量。 我们的团队共同合作，确保每次的

游戏体验精彩绝伦。

Isacco Ceci CEO 首席执行官 www.quinel.com.mt

QUINEL is a leading independent and internationally accredited testing laboratory/inspection body in the field of gaming. Serving the gaming industry for more than 10 years with our offices in Italy, Malta, and the UK leveraging international expertise and worldwide recognition of QUINEL Ltd. test reports.

QUINEL是一家在游戏领域领先的独立和国际认可的测试

实验室/检查机构。 我们在意大利、马耳他和英国设有办事 处，利用国际专业知识和全球认可的QUINEL有限公司测

试报告，为博弈业服务超过10年。

Neri Simchoni Vice President of Sales 销售副总 www.reblaze.com

Reblaze is the leading provider of cloud-native web application and API protection, providing an all-in-one fully managed security platform.

Reblaze supports flexible deployment options (cloud/multi-cloud, hybrid, data center, service mesh), and includes: Bot Management, advanced monitoring capabilities, API Security, next-gen WAF, DDoS protection, advanced rate limiting, session profiling, and more.

Reblaze是云端原生网站应用与API保护的领先供应商，提 供全合一、全面管理的安全平台。 Reblaze支持灵活的部署

选项（云端/多云端、混合、资料中心、服务协调） ，并涵盖：机

器人管理、进阶的监控能力、API安全、新一代WAF、DDoS

保护、进阶费率限制、session profiling等更多功能。

Yury Padrezenka, Head of Business Development 业务发展主管 www.regulaforensics.com

Regula is the global identity verification leader with software & hardware products, trusted by governments and businesses for over 29 years. Regula’s software products include ID & biometric verification for mobile- and web-based solutions. That makes Regula a unified provider to build seamless, on-premises & secure digital identity verification workflow.

Regula是全球识别验证领导者，提供软硬件产品，在过去

29年以来广受各国政府与企业信赖。 Regula的软件产品包

括在基于移动及网站的解决方案上提供的ID与生物验证。 这让Regula成为单一的供应商，建立无缝、就地部署且安

全的数字识别验证工作流。

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Emre Goktas Co-founder & CEO 联合创始人兼首席执行官 emre@revpanda.com

Revpanda is a one-stop agency that consists of digital marketers, developers, testers, designers, SEOs, copywriters, translators and project managers. They offer services in 70+ countries.

Rocketpot.io位于库拉索岛，除了体育投注、电子竞技、赌场和真

人娱乐场游戏的产品套件外，还提供自家以加密货币为根的独特 游戏。 我们是一家年轻的公司，由年轻的企业家推动，我们相信我

们处于一个很好的位置，可以飞上月球、超越月球。

Sven Leicht Head of Acquisition 采购负责人 www.rocketpot.io

Situated in Curacao, rocketpot.io offers its own unique games rooted in cryptocurrency, apart from its product suite of sports betting, esport, casino and live casino games. We´re a young company driven by young entrepreneurs and we believe we are in a good position to reach the moon and beyond.

Rocketpot.io位于库拉索岛，除了体育投注、电子竞技、赌场和真

人娱乐场游戏的产品套件外，还提供自家以加密货币为根的独特 游戏。 我们是一家年轻的公司，由年轻的企业家推动，我们相信我

们处于一个很好的位置，可以飞上月球、超越月球。

Vadim Potapenko Head of Sales 销售主管 www.slotegrator.pro

Slotegrator is a B2B aggregator of software and business solutions.

The company offers everything to launch and expand online casino and sportsbook projects. The company offers online casino and sportsbook platform development, game content, betting data feeds and payment systems integration. Slotegrator also provides legal consultancy and gambling license acquisition.

Slotegrator是一家B2B的软件与企业解决方案聚合商。 公

司提供一家在线赌场与体育博弈项目推出以及扩张所需的 所有服务。 公司提供在线赌场与体育博弈平台开发、游戏内 容、投注资料回报以及支付系统整合。 Slotegrator也有法

律咨询以及博弈执照申请服务。

Luka Namoradze CMO 首席营销官 www.smartsoftgaming.com

SmartSoft Gaming is a certified software provider managed by a team with +20 years of experience in the online gaming industry.

The company offers a wide range of popular games, including slots, roulette, PvP card and board games, bingo, keno, scratch cards, minigames and their exclusive flagship game – JetX.

SmartSoft Gaming是一家经认证的软件供应商，由一个具备

20多年在线博弈产业精液的专业团队管理。 该公司提供多样的 流行游戏，包括老虎机、轮盘、PvP对战卡牌游戏以及桌由、宾

果、基诺、刮刮卡、迷你游戏与该公司独家的旗舰游戏：JetX。

Boris Chaikin CEO 首席执行官 www.soft2bet.com

Soft2Bet is an iGaming platform provider and operator group. Its line-up includes casino titles and sports betting. All of its projects have acquired either MGA or SGA licenses. With 5,000+ titles, 69 providers and 100,000 active customers, it is one of the fastest-growing iGaming groups in Europe.

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Soft2Bet是一家iGaming平台供应商和运营商集团。 其阵

容包括赌场游戏和体育投注。 它的所有项目都获得了MGA 或SGA执照。 它拥有5000多个项目、69个供应商和10万个

活跃客户，是欧洲发展最快的iGaming集团之一。

WHO’S WHO 谁是谁

Artyom Ustinov Head of Platform Sales 平台销售主管 www.softgamings.com

SoftGamings is a B2B casino platforms provider and game aggregator.

With over 13 years of experience in the industry, SoftGamings provides solutions demanded in the market and develops its own creative solutions - White Label, Turnkey, Self-Service, Bitcoin platform solutions, Sportsbook solution and Casino Games Integration.

SoftGamings是一家B2B赌场平台供应商和游戏聚合商。 拥有

超过13年的产业经验，SoftGamings提供市场所需的解决方

案，并开发自己的创意解决方案——白标、一站式、自助服务、比

特币平台解决方案、体育博弈解决方案和赌场游戏整合。

Harel Falk VP sales and business development 销售和业务发展副总 www.solitics.com

Solitics changes the way organisations communicate with their customers, enabling them to increase conversion, retention, and LTV. Solitics is a real time customer engagement and analytics platform that enables organisations to create personalised, automated customer experiences, without a long, expensive data integration project. To learn more, please visit solitics.com.

Solitics改变了组织与客户的沟通方式，使他们能够提高

转换率、留存率和长期价值。 Solitics是一个实时的客户参 与和分析平台，使企业能够创造个性化、自动化的客户体

验，而不需要一个漫长、昂贵的数据整合项目。 要了解更多

信息，请访问solitics.com。

David Mann CCO 首席商务官 www.swintt.com

Swintt is a rapidly growing game provider focused on delivering proven, specialist content to help operators grow in their chosen markets. Armed with a diverse slot portfolio, localised games popular in key markets, a top-quality live dealer product and powerful gamification tools, Swintt’s expanding range of products cater for player tastes, market trends and enable growth opportunities for online casino operators worldwide.

Swintt是一家快速成长的游戏供应商，专注于提供经过验

证的专业内容，以帮助运营商在他们选择的市场中成长。

Swintt拥有多样化的老虎机组合、在主要市场流行的本地

化游戏、顶级的真人荷官产品和强大的游戏化工具，其不断 扩大的产品系列迎合了玩家的口味和市场趋势，为全球在

线赌场运营商带来增长机会。

Priscilla Gatt Head of Business Development 业务发展主管 www.synotgames.com

SYNOT Games is a team of gaming enthusiasts striving for perfection.

Creating exciting slots is at the core of our business with innovation at its feet. Characterized by remarkable visuals and maximum playability, our original slot games are easy to integrate and available in multiple languages on any device or platform.

SYNOT Games团队是由追求完美的博弈爱好者组成。 SYNOT

Games的企业核心为创造令人血脉喷张的老虎机游戏，并以创新

扎根。 我们原创的老虎机游戏以非凡的视觉呈现，具有最大的游戏

性，同时易于整合，并能在任何设备或平台以多种语言显示。

Atis Ivanovs Senior Customer Success Manager 资深客户成功经理 www.unlimint.com

Unlimint designed an all-in-one financial interface that creates a 360 overview of a business’s financial ecosystem, allowing customers to take back control of their finances and scale their business to new heights.

Unlimint设计了一个多合一的财务界面，为企业的财务生 态系统创建了一个全方位的视角，使客户能够重新控制他

们的财务，将他们的业务扩展到新的高度。

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wtgaming.com

Global iGaming Affiliates We founded WT Gaming in 2020 as an independent company specialising in affiliate marketing gaming websites. It was conceived as a response to the online market’s need for products and services.

Since the start, we have focused our efforts on offering advanced solutions to provide our customers with a safe and entertaining experience.

Our Brands

Through our affiliate partnerships with casinos, we are able to offer our customers a wide range of bonuses and promotions. Our global online casino marketing efforts extend from Asia to Europe to North and South America.

WHO’S WHO 谁是谁

Ali Atam CMO 首席营销官 www.videoslots.com

Founded in 2011, Videoslots is an innovative online casino which caters to over 5300 games from over 160 game providers. With rich gamification tools including Battle of Slots and dedicated customer service, Videoslots is a leader in providing safe and entertaining gaming experience.

Videoslots成立于2011年，是一家创新的在线赌场，提供来自 160多个游戏供应商的5,300多个游戏。 凭借丰富的游戏化工

具，包括Battle of Slots和专门的客户服务，Videoslots在提供

安全和娱乐的游戏体验方面是一个领导者。

Girts Straujums CEO 首席执行官 www.weave-pay.com

Weavepay: Global Acquiring, Alternative Payment Methods and Corporate Bank Accounts Weavepay offers global payment solutions for all major credit cards and over 140 local alternative payment methods. Weavepay is a licensed UK based EMI and issues corporate bank accounts. Our corresponding banking network allows for European and International SWIFT payments.

Weavepay：全球收单、替代付款方式和企业银行账

户。 Weavepay为所有主要信用卡和140多种本地替代付款 方式提供全球支付解决方案。 Weavepay是一家总部设在

英国的持牌EMI，并发行企业银行账户。 我们相应的银行网

络允许欧洲和国际SWIFT支付。

James Scicluna Co-Managing Partner WH Partners 联合管理合伙人 www.whpartners.eu

WH Partners is a Malta-based leading law firm with a business focus and expertise in gaming & gambling, blockchain, fintech, M&A, corporate finance and tax. The firm specialises in e-commerce, telecoms, data protection, intellectual property, software development as well as investment funds, fund management and fund administration and real estate.

WH Partners是一家位于马耳他的领先律师事务所，其业

务重点和专长是游戏和博弈、区块链、金融技术、并购、企 业融资和税收。 该公司专门从事电子商务、电信、数据保

护、知识产权、软件开发以及投资基金、基金管理和基金管

理和房地产。

Stephen H Shoemaker CEO 首席执行官 www.win.gg & www.winners.bet

Winners Group is the premier esports gambling organisation. With owned media properties, international operations and a fervent, growing user base, Winners continue to lead the convergence of gambling and esports.

Winners集团是一流的电竞博弈组织。 凭借拥有的媒体物 业、国际业务以及狂热且不断增长的用户群，Winners继

续引领博弈和电竞的融合。

Mike Shafro CEO 首席执行官 www.xpate.com

xpate prioritises simplicity, speed and user experience. The payments platform provides businesses with a single multi-fit solution uniting all of the desired methods of pay covering an extensive range of demands. This eliminates the headache of having to onboard and integrate multiple partners. The platform is centered around creating a simple and rewarding payment experience.

xpate将简单性、速度和用户体验放在首位。 该支付平台为

企业提供了一个单一的多功能解决方案，集结所有需要的

支付方式，涵盖广泛需求。 这消除了必须加入并整合多家合 作伙伴的头痛问题。 该平台的核心是创造一个简单而有价

值的支付体验。

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MEDIA PARTNERS 5 Star iGaming Media delivers daily coverage and industry-leading news, articles, interviews, and business analysis for the interactive gaming industry. We have always been on the forefront when it comes to finding new ways to keep readers engaged. We listen and respond to our audience’s demands for more interactive digital media, and are constantly paving new avenues for brands to participate in these endeavors.

5 Star iGaming Media为互动博弈产业提供每日报道和产

业领先的新闻、文章、采访和商业分析。 我们一直走在前列， 当涉及到寻找新的方式来保持读者的参与。 我们倾听并回 应受众对更多互动数字媒体的需求，并不断为品牌参与这

些努力开辟新的途径。 5star.media

Asia Gaming Brief is a market intelligence, events, and networking company focused on Asia’s rapidly expanding gaming industry.

Our network of contacts across the land-based and online gaming industries means we have our finger on the pulse of all things gaming, from the latest trends and products through to changes in regulation and emerging jurisdictions.

Asia Gaming Brief是一家专注于亚洲快速发展的博弈业

的市场情报、活动和网络公司。 我们在实体与在线博弈业的 联系网络意味着我们对博弈业的所有事情，从最新的趋势

和产品到监管和新兴司法管辖区的变化都了如指掌。 agbrief.com

AskGamblers, an award-winning casino affiliate website, providing the most trusted online casino, slot, and bonus reviews. It also features real player opinions and ratings highly valued by the iGaming community. Thanks to its unique Casino Complaint Service, over $30 million has been turned to players thus far. Our motto is: “Get the truth. Then play.”

AskGamblers是一家屡获殊荣的赌场代理网站，提供最值

得信赖的在线赌场、老虎机和奖金评论。 它还提供真实玩家 的意见和评级，受到iGaming社区的高度重视。 由于其独特

的娱乐场投诉服务，迄今为止，已经有超过3000万美元的

资金转给了玩家。 我们的座右铭是 “了解真相，然后再玩。 ” website

Best Bitcoin Casino is the premier online hub for reviews, news, and updates, with a solid reputation in the crypto, fiat money, and blockchain gaming sectors since 2013. With more than five years in the business, the company delivers high-quality and relevant content about online casinos, dApps, games, bonuses, and iGaming events.

Best Bitcoin Casino是评论、新闻和更新的首要在线中心，

自2013年以来，在加密货币、法币和区块链博弈领域拥有坚

实的声誉。 凭借五年多的业务经验，该公司提供有关在线赌

场、dApp、游戏、奖金和iGaming活动的高质量和相关内容。 bestbitcoincasino.com

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MEDIA PARTNERS 媒体伙伴们

CalvinAyre.com is the most visited and trusted gambling industry news site. Since 2010, we’ve been covering the global gambling industry across six continents. Our readers are a unique mix of gambling industry professionals, gamblers and mainstream media looking to get the inside scoop on this fast-moving industry.

CalvinAyre.com是访问量最大、最值得信赖的博弈产业新

闻网站。 自2010年以来，我们一直在报道全球六大洲的博弈 产业。 博弈业专业人士、玩家和主流媒体形成我们的独特的

读者组合，他们希望了解这个快速发展的产业的内部消息。 calvinayre.com

CASINO LIFE & BUSINESS MAGAZINE is a bridge between the casino world and the audience. The monthly magazine is the oldest promotor of gambling in Central and Eastern Europe with sections dedicated to land-based and online gaming, events from all over the world, latest technologies and trends on regulated markets from the region.

CASINO LIFE & BUSINESS MAGAZINE是赌场世界与观众

之间的桥梁。 这本月刊是中东欧历史最悠久的博弈业推广 者，设有实体和在线博弈、世界各地的活动、最新技术和该

地区受监管市场的趋势等栏目。 casino-magazine.ro

#3F4A4E

Digital Gaming is a 100% digital group with extensive knowledge in the gaming and entertainment industry, reporting the latest news through relevant content #iGaming. We provide digital services and viable growth, managing to quickly scale and position ourselves as the Peruvian and South American news portal among other digital solutions.

#8AC841

Digital Gaming是一个100%的数字化集团，在博弈和娱乐产

业拥有丰富的知识，通过相关内容报道最新的新闻#iGaming。 我们提供数字服务和可行的增长，管理迅速扩大规模，并将自

己定位为秘鲁和南美新闻门户网站，以及其他数字解决方案。 website

Since 2000, elRecreativo.com has been a byword for online gaming information in the Spanish and Latin American markets. Besides industry news, in elRecreativo.com you can find information about companies, international and national events, poker tournaments, the most interesting gaming weblinks, an archive with more than 50,000 news published along the years and a daily digital newsletter.

自2000年以来，elRecreativo.com一直是西班牙和拉丁美

洲市场在线博弈信息的代名词。 除了产业新闻外，您还可以

在elRecreativo.com找到公司信息、国际和国内活动、扑克

锦标赛、最有趣的博弈网站链接、超过50,000条新闻的档

案以及每日数字新闻。 elrecreativo.com

Focus Gaming News is a media group that produces a daily digital newspaper aimed at international gaming executives. This communication tool is monthly visited by more than 100,000 readers and delivers up-to-date news from the gaming and iGaming business industry. Our newsletter is received by more than 20,000 subscribers.

Focus Gaming News是一家媒体集团，每天制作一份针

对国际博弈业主管的数字报纸。 该通讯工具每月有超过

100,000名读者访问，提供博弈和iGaming商业产业的最新

新闻。 我们的通讯有超过20,000名订阅者。 focusgn.com

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FortuneZ.com is a global digital media publication covering Markets, iGaming, Sports Betting, eSports, Blockchain and Cryptocurrency news. Founded in the year 2000, FORTUNEZ has over a million followers in total across Facebook, Twitter, Instagram and LinkedIn, a testament of recognition by the industry’s professionals, aficionados, and enthusiasts alike.

FortuneZ.com是一家全球性的数字媒体刊物，内容涵盖

市场、iGaming、体育投注、电子竞技、区块链和加密货币新

闻。 FORTUNEZ成立于2000年，在脸书、推特、Instagram和

LinkedIn上总共有超过一百万的追随者，这证明了产业的专

业人士、业余爱好者和产业迷的认可。 fortunez.com

Gamblers Post is a dedicated news and networking portal in the online gaming industry which features news, reviews, opinions, interviews, contacts and much more. We help operators get in touch with affiliates and inform our users about the latest news in the gambling world.

Gamblers Post是一个专门的在线博弈产业新闻和网络门

户，其中包括新闻、评论、意见、采访、联系人等更多信息。 我 们帮助运营商与代理商取得联系，并向我们的用户提供有

关博弈世界的最新消息。

gamblerspost.com

Gambling Insider is a must-read bi-monthly publication for the global gaming industry. Covering key issues affecting the online and landbased sectors in each region, the magazine entertains as well as informs the world’s leading operators, suppliers, affiliates, legal experts and regulators with agenda-setting news, in-depth analysis and crucial data.

Gambling Insider是全球博弈业必读的双月刊。 该杂志涵

盖了影响各地区在线和实体部门的关键问题，通过议程设 置的新闻、深入分析和关键数据，为全球领先的运营商、供

应商、代理商、法律专家和监管机构提供娱乐和信息。 gamblinginsider.com

Gaming International Online was launched in early 2019 having originally been a section within Casino International dedicated to iGaming. GIO magazine enjoys a monthly distribution as a stand-alone digital publication to 11,500 iGaming professionals and delivers a weekly newsletter to a similar subscription base. This appears in print as a monthly section within Casino International.

Gaming International Online在2019年初推出，原为《Casino

International》内的一个栏目，专注于iGaming。 GIO杂志每

月以独立数字出版物的形式向11,500名iGaming专业人士发

行，还向类似的订阅者提供每周通讯，并以印刷品的形式出现在

《Casino International》内的每月栏目中。 gaminginternational.online

Gbc.ng (www.gbc.ng) is a leading B2B gaming digital news portal set up to inform and educate gaming professionals in Africa on the latest trends in gaming. With over 9,500 top gaming executives and professionals reading the portal, it’s definitely the most authoritative site in Africa.

Gbc.ng Gbc.ng是一家领先的B2B博弈数字新闻门户网

站，旨在为非洲的博弈专业人士提供最新的博弈趋势信息

和教育。 有超过9500名顶级博弈高管和专业人士阅读该门

户网站，绝对是非洲最权威的网站。 gbc.ng

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Gioconews is a gaming network sharing a monthly review distributed internationally. The magazine is in two languages: Italian and English. The website also has an online daily paper (www.gioconews.it) and two other specific online daily news sections dedicated to Poker and Casino.

Gioconews是一个在国际上发行的博弈网络分享月评。 该

杂志有两种语言：意大利语和英语。 网站还有一个在线日报

（www.gioconews.it）和另外两个专门针对扑克和赌场的

特定在线日报新闻栏目。 gioconews.it

GAMING & MEDIA

G&M News multiplatform represents an evolution in top quality B2B and B2C content creation. From Latin America to the world, based on a strong team of experts of the land-based and iGaming sectors, the company documents and promotes innovation, leadership, business, information and style, with a unique, academic approach to the global gaming industry.

G&M News多平台代表了高质量B2B和B2C内容创作的演

变。 从拉美到全球，基于强大的实体和iGaming领域的专家 团队，以独特的、学术的方式记录和推广全球博弈业的创

新、领导力、商业、信息和风格。 g-mnews.com

IGaming Brazil is a betting news portal that covers the main categories of online and offline games in Brazil and worldwide. Present in the main events of the sector, it has become indispensable for those who want to be well informed about the most relevant issues in the industry, becoming one of the most respected and prestigious portals in the world.

IGaming Brazil是一个博弈新闻门户网站，涵盖了巴西和

全球主要类别的在线和离线游戏。 在该产业的主要活动中 亮相，其已成为想要了解该产业最切要问题者所不可缺少

的，成为世界上最受尊敬和最有声望的门户网站之一。 igamingbrazil.com

We are an association of leading iGaming companies based in Malta and operating in the European & international markets. Our mission is to give the industry a common voice and to drive positive change in the environments we operate in.

iGEN是由总部设在马耳他、在欧洲和国际市场上运营的领

先iGaming公司组成的协会。 我们的使命是为产业提供一

个共同的声音，并推动我们经营环境的积极变化。

igenorg.eu

Jamma is the name of Italy’s leading gaming & gambling newspaper and online magazine portal. It is chosen by some of the most vital companies and online users who want to stay informed. Jamma is providing users the latest gaming technical services and forums, with legislative, financial and commercial news every day.

Jamma 是意大利领先的游戏和博弈报纸以及在线杂志，

是所有希望保持随时信息更新、最重要公司以及在线用户

的选择。 Jamma为用户提供最新的博弈技术服务和论坛，

每天都有立法、金融和商业新闻。 jamma-europe.eu

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Malta Business was born to inform readers about the Maltese economic system and the many opportunities for project development that the island offers. We believe it is appropriate to make the economic and social news about Malta accessible, in the belief that companies look further into the Mediterranean as a reference for their growth.

Malta Business的诞生是为了让读者了解马耳他的经济体 系，以及岛上提供的众多项目发展机会。 我们认为，让人们 了解有关马耳他的经济和社会新闻是合适的，相信企业会

把目光进一步投向地中海，作为发展的参考。 maltabusiness.it

PressGiochi is a digital daily newspaper dedicated to the Italian gambling industry. All the elements of the industry such as: newslot, Vlt, casinos, poker, betting, bingo, lotteries, on- or off-line are presented in editorial content, articles and interviews. In PressGiochi. it you can find information about companies as well as national and international events.

PressGiochi是一家致力于意大利博弈产业的数字日报，业界的

所有元素都在里面。 新型老虎机、Vlt、赌场、扑克、投注、宾果、彩 票、在线或离线编辑内容、文章和采访等。 在PressGiochi.it，您

可以找到关于公司、国际和国内活动的信息。

pressgiochi.it

The Betting Coach is a world leader in the creation of sports blogs for betting providers, link building and strategic marketing for its partners. It is dynamic and acts as a reference point for millions of users. It collaborates with the best betting companies and publishing groups and is partnered up with the greatest and most popular iGaming event organisers.

为博弈供应商创建体育博客、为合作伙伴建立链接以及战略营

销方面，The Betting Coach处于世界领先地位。 它是动态的，是

数百万用户的参考点。 它与最好的博弈公司和出版集团合作，并

与最大和最受欢迎的iGaming活动组织者合作。

topcasinosolutions.com

This Week in Gambling has produced news videos for the gaming industry every week for six years, reporting and commenting on both land-based and online gambling. We also conduct interviews with industry leaders and professionals, as well as create game review videos for slot machines, table games, casino skill games and web based slots!

六年来，This Week in Gambling每周都会制作博弈产业

的新闻视频，对实体和在线博弈进行报道和评论。 我们还对

产业领袖和专业人士进行采访，并制作老虎机、赌桌游戏、 赌场技巧游戏和网络老虎机的游戏评测视频！

thisweekingambling.com

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