Discover + Define + Design Northwind Perennial Farm Casebook by Jesse Trippe
Discover
How do we discover who Northwind Perennial Farm is? What makes them different from other companies in their market? What makes them the same? Only by researching Northwind, their competitors and the market they compete in can you really know who Northwind is and who they want to be.
Brainstorm
Market Research
Define
Who is Northwind Perennial Farm? North Perennial Farm is a perennial nursery located North of Lake Geneva. The farm provides knowledge, advice and escape to the 3 urban communities that surround it. It nourishes visitors with natural beauty at the farm and allows visitors to take some of that home. Expert growers who have a passion for their work carefully cultivate the farm. Northwind grows the plants themselves, with their hands, and provide visitors as well as other garden centers with perennials. They are at the root of the perennials plant market. Northwind Perennial Farm flourishes not only with the plants it grows, but also with excitement and creativity that can be passed on to any visitor looking for a great escape.
Northwind Perennial Farm is:
Northwind Perennial Farm is rooted in the community to which it belongs. Northwind is there to share knowledge, advice and escape to the 3 urban communities that surround it. It nourishes visitors with natural beauty at the farm and allows visitors to take some of that home. The farm is at the root of plant buying, they grow the plants themselves, with their hands, and provide visitors as well as other garden centers with perennials.
Northwind Perennial Farm is:
Northwind Perennial Farm is cultivated. As authorities in their field, they’re who the experts turn to for knowledge so you know the plants at the farm are in good hands. Expert growers who are dedicated to making perennials thrive on the farm carefully look after the farm and the plants it grows. Often described as poetic, the farm and it’s plants can share their elegance and polished look to anyone who wants to take them home and make them their own.
Northwind Perennial Farm is:
Northwind Perennial Farm has been flourishing ever since its inception. The farm flourishes not only with the plants it grows, but with excitement and creativity that the farms provides and shares with any visitor.
Design
What should Northwind Perennial Farm look like? Now that the company itself has been defined we can start deciding what the company should look like. Using all the previous research we figure out what we want the company to look like and, just as importantly, what we don’t want it to look like.
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northwind perennial farm
rooted cultivated flourishing North Perennial Farm is a perennial nursery located North of Lake Geneva. The farm provides knowledge, advice and escape to the 3 urban communities that surround it. It nourishes visitors with natural beauty at the farm and allows visitors to take some of that home. Expert growers who have a passion for their work carefully cultivate the farm. Northwind grows the plants themselves, with their hands, and provide visitors as well as other garden centers with perennials. They are at the root of the perennials plant market. Northwind Perennial Farm flourishes not only with the plants it grows, but also with excitement and creativity that can be passed on to any visitor looking for a great escape.
northwind perennial farm Roy Diblik 7047 Hospital Rd Burlington, WI 53105 p262–248–8229
northwind perennial farm 7047 Hospital Rd Burlington, WI 53105 p262–248–8229 November 21, 2006 Jesse Trippe Art Director Market Arts 535 N State St Ann Arbor, MI 48104 Dear Jesse Trippe: These instructions will help you modify this template for use with your own company, providing you with a pre-packaged “look” that you can customize to fit your needs and preferences. After printing these instructions for reference, you can replace them with your own correspondence. All the graphics, plus the contact information, are anchored to the first paragraph of this page. Do not delete the first paragraph, or you will lose the design elements of the template. The templates include custom styles for Body Text, Date, Address, and other standard parts of a business letter. To change the default appearance of your letter text, choose format style. Change the font, size, and color changes of the Body Text style, and the other standard styles will automatically reflect those changes, because they are based on Body Text. This template family (letterhead, envelope, and business cards) includes a logo that uses the first initial of your company name, or another letter that has significance within your branding. For example, we have chosen the letter C, even though the placeholder company name text begins with “Your.” The email and web address information at the bottom of the page is in the page footer, to ensure that it is always positioned correctly. To edit the footer, either double-click on the footer information, or choose view header and footer. When you are done editing, either double-click the main body of the letter, or choose view header and footer again to deselect it. This template family (letterhead, envelope, and business cards) includes a logo that uses the first initial of your company name, or another letter that has significance within your branding. For example, we have chosen the letter C, even though the placeholder company name text begins with “Your.” This reflects the use of a second color to emphasize one word of the company name. For example, if your company name was “The Dingbat Company,” you might want to emphasize “Dingbat,” your main product, and use the letter D within the logo. Sincerely,
Roy Diblik