Eye Magazine Table of Contents by Jesse Trippe

Eye Magazine Table of contents redesign

Contents

01 Visual Contents

Critique Advertising Swiss kitsch. Are installations the new billboards, or the twinkling face of corporate propaganda? by Rick Poynor

Picture Multimedia Crystal garden. Crepuscular and cool, the Nobel Field is a “living instrument”, played by its visitors. by Peter Blegvad

Common knowledge Restaurant signs a sign that eats itself. Cartoon character animals invite hungry passers-by to eat in South Korean restaurants. by Mike Kippenhan

Profile Alex McDowell LA art school. From Punk to production design, a career that includes Minority Report and Charlie and the Chocolate Factory. by Malcolm Garrett

Essay Motion Graphics Images over time. The rich pre-history of motion graphics is filled with inspiration for screenbased image-makers. by Peter Hall and Matt Soar

Profile Jeff Scher The alchemist. Animator Scher uses dense, unorthodox techniques to make his highly original, image-rich films. by Steven Heller

46 History Ink Cheap jack flash. Fluorescent inks--costly, dramatic, even “vulgar”--provided 1950s designers with a fresh challenge. by Eric Kindel 52

Archive The Penrose Annual By printers, for printers. Until its 1980s demise, “Penrose” documented a century of printing and design developments. by Stephen Hare

60 Practice Scriptographer Tools to make or break. By cracking open commercial software, a new breed of designers is redefining type and image at code level. by David Womack 73 Uncoated Letters. Agenda. Reviews. Books received. Colophon.

Editor: John L. Walters john.walters@haynet.com T 44 (0) 20 8267 8046 F 44 (0) 20 8267 4900 Art Director: Simon Esterson Esterson Associates simon@estersonassociates.co.uk Designers: Jay Prynne, Kuchar Swara Director of Photography: Anthony Oliver www.aoimages.com Photography: Anthony Oliver Editorial expertise: Deborah Burnstone, Chris Morley Special Consultant: Nick Bell nick@nickbelldesign.co.ik Writer At Large: Rick Poynor rpoynor@binternet.com Front Cover: Johnny Depp as Willy Wonka goes into the Scriptographer room. Image manipulation by Jay Prynne, Esterson Associates, using Scriptographer’s stroke raster script. It translates pixel tonal values into varying line weights. See “LA Art School,” pp.18 – 27. Back Cover: Pile of Penroses, photographed at St Bride Library. See “By printers, for printers,” pp. 52 – 59. Inside Front Cover: F.H.K. Henrion, Fluorink packaging, mock-ups, 1950s. Marion Wesel-Henrion, FHK Henrion Archive, University of Brighton, www.brighton.ac.uk/designarchives/ fhkhenrionarchive. See “Cheap jack flash,” pp. 46 – 51. Inside Back Cover: Detail of circuit diagram made by Small Design Firm for the Nobel Field installation at the Oslo Peace Center in Norway. See “Crystal Garden,” pp. 4 – 5. Contributors This Issue: David Barringer (designer, writer, North Carolina, US), Peter Blegvad (songwriter, illustrator, London), Alex Coles (art critic, London), Simon Esterson (Eye art director, London), Wayne Ford (art director, London and Swindon), Malcolm Garrett (creative director, AIG, London), Steve Hare (freelance journalist, author, Wiltshire, UK), Peter Hall (writer and critic, New York), Steven Heller (design writer, New York), Eric Kindel (designer, writer, lecturer,

Reading, UK), Mike Kippenhan (designer, lecturer, Portland, Oregon and South Korea), Dan Nadel (writer, New York), Rick Poynor (writer, Eye founder, London), Kerry William Purcell (design historian, London), Steve Rigley (designer, educator, Glasgow), Adrian Shaughnessy (writer, creative director, Varoom editor, London), Matt Soar (assistant professor, Concordia University, Montreal, Canada), John L. Walters (Eye editor, Guardian music critic, London), David Wild (architect and writer, London), David Womack (writer, New York) Printing: Aldridge Print Group, using environmental print technologies including vegetable-based inks and low alcohol damping press. T 44 (0) 20 8239 4141, www.apgprint.com. APG is an ISO 14001 accredited company. Typography: Proforma Medium, Helvetica Rounded Bold, Clarendon Regular, News Gothic Regular and Bold. Headline font for Eye 60: Frankfurter. Paper: Cover printed on Arctic Silk 250gsm. Pages 1 – 72 printed on Arctic Volume 115gsm. Pages 73 – 88 printed on Munken Print Extra Volume 15 by Arctic Paper. Eye Logo: concept by Nick Bell, drawn by Magnus Rakeng, www.melkeveien.no Correspondence: Please send your letters to the editor, John L. Walters, at Eye, Haymarket Brand Media, 174 Hammersmith Road, London W6 7JP, UK or email: john.walters@haynet.com Editorial Board: Nick Bell, Jan Brown, Margaret Calvert, David Crowley, Simon Esterson, Malcolm Garrett, Fernando Gutiérrez, Mark Thomsom, Jill Webb A Haymarket Publication Copyright © 2006. No responsibility can be accepted for unsolicited manuscripts or photographs. ISSN 0960–779X. Published by Haymarket Brand Media LTD., 174 Hammersmith Road, London, W6 7JP, UK T 44 (0) 20 8267 5000 Chairman: Martin Durham Managing director: Rufus Olins Group Art Director: Jan Brown

Editorial Director: Dominic Mills Publisher: Rachael Stilwell Publishing Manager: Darren Pitt Production: Gary Charlton Head of advertising: Christina Wadsworth Head of US/Canada advertising: Mary Lasher Subscriptions manager: Victoria McDougall Circulation executive: Jennifer Evans Bookshop distribution: Central Books, 99 Wallis Road, London E9 5LN, UK Website: www.eyemagazine.com Subscriptions: Eye Subscriptions and customer services department: T 44 (0) 20 8606 7500 F 44 (0) 20 8606 7503 US subscriptions: Eye, P.O. Box 10812 Birmingham, AL 35202 T 800 633 4931 Back issues: www.eyemagazine.com US distribution: Speedimpex, 35–02 48th Ave, Long Island City, New York NY 11101 US T 718 392 7477 eye@ebsco.com Eye (ISSN 0960 779X) is published quarterly by Haymarket Publishing c/o Mercury International Ltd., 365 Blair Road, Avenel NJ 07001 Periodicals Postage Paid by Rahway, NJ Postmaster: Send US address changes to Eye c/o Mercury International Ltd., 365 Blair Road, Avenel NJ 07001 Letters (p.74) is published in association with the Mary Evans Picture Library and their US agent, The Image Works. For 40 years the Mary Evans Picture Library has balanced documentation with design, archival and aesthetic values. The resource ranges from medieval illuminations to Art Deco ephemera, from classical purity to Modernist eclecticism— in their words, a “designer’s Eldorado”. The Image Works provides graphically interesting, memorable and real images with strong, informative content. With pictures from the beginning of time to ten minutes ago, its multifaceted, carefully selected archive emphasizes editorial content with wide appeal across a range of design applications and possibilities. www.maryevans.com www.theimageworks.com

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52 Archive. The Penrose Annual. By printers, for printers. Until its 1980s demise, “Penrose” documented a century of printing and design developments. by Stephen Hare

ox od er h t or ell un en H , e ns ev de y St s b e us s. er ilm ch ch f S r ri ato geim ima n A l, st. na mi origi e lch ly e a igh h T is h r. even he ke h c l atic, S dram ric Kinde , ff ma y l t e E s o y J o c b t . ks— allenge. ile es nt in of qu resce a fresh ch o u l Pr chni F sh. ith 38 te ers w ck fla ap ja 0s design e h C 5 k. y. In ovided 19 istor r 46 H lgar”—p “vu

28 Essay. Motion G raphics. his to Im ry ag o f e s m o v e r ti me. The ri screen-ba otion graphics is ch prefilled wit sed imag h inspir e-make rs . b y P e ter Hall a ation for nd Matt S oar . da en n g A ho ers lop ett . Co L . d ed ve at ecei o c r Un oks 73 Bo

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Front Cover: Johnny Depp as Willy Wonka goes into the Scriptographer room. Image manipulation by Jay Prynne, Esterson Associates, using Scriptographer’s stroke raster script. It translates pixel tonal values into varying line weights. See “LA Art School,” pp.18 – 27. Back Cover: Pile of Penroses, photographed at St Bride Library. See “By printers, for printers,” pp. 52 – 59. Inside Front Cover: F.H.K. Henrion, Fluorink packaging, mock-ups, 1950s. Marion Wesel-Henrion, FHK Henrion Archive, University of Brighton, www.brighton.ac.uk/designarchives/fhkhenrionarchive. See “Cheap jack flash,” pp. 46 – 51. Inside Back Cover: Detail of circuit diagram made by Small Design Firm for the Nobel Field installation at the Oslo Peace Center in Norway. See “Crystal Garden,” pp. 4 – 5. Contributors This Issue: David Barringer (designer, writer, North Carolina, US), Peter Blegvad (songwriter, illustrator, London), Alex Coles (art critic, London), Simon Esterson (Eye art director, London), Wayne Ford (art director, London and Swindon), Malcolm Garrett (creative director, AIG, London), Steve Hare (freelance journalist, author, Wiltshire, UK), Peter Hall (writer and critic, New York), Steven Heller (design writer, New York), Eric Kindel (designer, writer, lecturer, Reading, UK), Mike Kippenhan (designer, lecturer, Portland, Oregon and South Korea), Dan Nadel (writer, New York), Rick Poynor (writer, Eye founder, London), Kerry William Purcell (design historian, London), Steve Rigley (designer, educator, Glasgow), Adrian Shaughnessy (writer, creative director, Varoom editor, London), Matt Soar (assistant professor, Concordia University, Montreal, Canada), John L. Walters (Eye editor, Guardian music critic, London), David Wild (architect and writer, London), David Womack (writer, New York) Printing: Aldridge Print Group, using environmental print technologies including vegetable-based inks and low alcohol damping press. T 44 (0) 20 8239 4141, www.apgprint. com. APG is an ISO 14001 accredited company. Typography: Proforma Medium, Helvetica Rounded Bold, Clarendon Regular, News Gothic Regular and Bold. Headline font for Eye 60: Frankfurter.

Paper: Cover printed on Arctic Silk 250gsm. Pages 1 – 72 printed on Arctic Volume 115gsm. Pages 73 – 88 printed on Munken Print Extra Volume 15 by Arctic Paper. Eye Logo: concept by Nick Bell, drawn by Magnus Rakeng, www.melkeveien.no Correspondence: Please send your letters to the editor, John L. Walters, at Eye, Haymarket Brand Media, 174 Hammersmith Road, London W6 7JP, UK or email: john.walters@haynet.com Editorial Board: Nick Bell, Jan Brown, Margaret Calvert, David Crowley, Simon Esterson, Malcolm Garrett, Fernando Gutiérrez, Mark Thomsom, Jill Webb A Haymarket Publication Copyright © 2006. No responsibility can be accepted for unsolicited manuscripts or photographs. ISSN 0960–779X. Published by Haymarket Brand Media LTD., 174 Hammersmith Road, London, W6 7JP, UK T 44 (0) 20 8267 5000 Chairman: Martin Durham Managing director: Rufus Olins Group Art Director: Jan Brown Editorial Director: Dominic Mills Publisher: Rachael Stilwell Publishing Manager: Darren Pitt Production: Gary Charlton Head of advertising: Christina Wadsworth Head of US/Canada advertising: Mary Lasher Subscriptions manager: Victoria McDougall Circulation executive: Jennifer Evans Bookshop distribution: Central Books, 99 Wallis Road, London E9 5LN, UK Website: www.eyemagazine.com Subscriptions: Eye Subscriptions and customer services department: T 44 (0) 20 8606 7500 F 44 (0) 20 8606 7503 US subscriptions: Eye, P.O. Box 10812 Birmingham, AL 35202 T 800 633 4931 Back issues: www.eyemagazine.com US distribution: Speedimpex, 35–02 48th Ave, Long Island City, New York NY 11101 US T 718 392 7477 eye@ebsco.com Eye (ISSN 0960 779X) is published quarterly by Haymarket Publishing c/o Mercury International Ltd., 365 Blair Road, Avenel NJ 07001 Periodicals Postage Paid by Rahway, NJ Postmaster: Send US address changes to Eye c/o Mercury International Ltd., 365 Blair Road, Avenel NJ 07001 Letters (p.74) is published in association with the Mary Evans Picture Library and their US agent, The Image Works. For 40 years the Mary Evans Picture Library has balanced documentation with design, archival and aesthetic values. The resource ranges from medieval illuminations to Art Deco ephemera, from classical purity to Modernist eclecticism—in their words, a “designer’s Eldorado”. The Image Works provides graphically interesting, memorable and real images with strong, informative content. With pictures from the beginning of time to ten minutes ago, its multifaceted, carefully selected archive emphasizes editorial content with wide appeal across a range of design applications and possibilities. www. maryevans.com www.theimageworks.com