AspenTimes.com
your target is our audience local residents second homeowners visitors 314 East Hyman Avenue, #101 | Aspen, CO 81611 | 970-925-3414 March 2016
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market overview Where is your Aspen? It’s everywhere... The Aspen Times is. We can reach your audience via multiple distribution channels 24/7/365. The Aspen Times has a broad portfolio of print and digital solutions that can be customized to put exactly the right message in front of exactly the right customer at exactly the right time. The Aspen Times serves the communities of Aspen, Snowmass, Woody Creek, Basalt, El Jebel and Carbondale everyday. And it’s popular among locals, second homeowners and visitors – 92% of readers surveyed read The Aspen Times every day. With hundreds of distribution points, The Aspen Times is available in hotels, retail stores, restaurants, concierge desks, the Aspen-Pitkin County Airport, visitor kiosks, in racks in 38 locations in the Aspen Core, professional offices and vacation rental locations. The Aspen Times is a Colorado Press Association, Associated Press and Local Media Association awardwinning newspaper. Magazine publications include Summer and Winter in Aspen, Summer and Winter in Snowmass, Art in Aspen (published bi-annually), Food & Wine Classic in Aspen, EAT (published bi-annually) and Jazz Aspen Snowmass. The Aspen Times website, aspentimes.com is the go-to site for recreation, entertainment, special events, arts, shopping, real estate, weather and breaking news. With more than 12 million page views annually, our web traffic is unparalleled by any other site in the valley. The Aspen Times offers a diverse team of marketing experts to assist every client – large and small – with delivering an effective campaign to the correct target audience. We’ll help you solve your business challenges with proven, effective and cost-conscious solutions.
audience demographics Population*
17,489
Pitkin County ����������������������������
Household Income* Pitkin County �����������������
$70,996
Households*
Pitkin County ��������������������������������
8,278
Number of Business Establishments* Businesses Located in this Area ���������������������������
2,172 *Source: Alteryx
print | digital | advertising | marketing
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powerful reach Print Edition The Aspen Times is the oldest and most trusted print news outlet in Pitkin County, Colorado and the greater Roaring Fork Valley. Established in 1881, it is also the oldest continually run business in Pitkin County. The newspaper is a free, 10,500-circulation daily distributed in Aspen, Snowmass, Woody Creek, Basalt, El Jebel and Carbondale. 92% of Pitkin County reads the newspaper at least once a week.
AspenTimes.com 30-day traffic*
Digital Services Our advertising team offers a diverse portfolio of digital solutions to ensure you get your message to your target customer within your budget. We can connect you with your customers, no matter where they are in the world. Our trained digital experts can assist you with understanding digital solutions, choosing the best solutions to meet your needs and managing your solutions through reporting and analytics so you can see exactly how your campaigns are performing.
Unique Visitors � � � � � � � Page Views � � � � � �
158,492
1,015,749
Page Visits � � � � � � � � � � �
361,410 *12-month average
print | digital | advertising | marketing
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product snapshot Reach Aspen’s Best Consumers
Coverage Area
with our Award-Winning Publications!
The Aspen Times format: newsprint frequency: daily quantity: 8,500 daily
Our products are delivered in Aspen, Snowmass, Woody Creek, Basalt, El Jebel, Carbondale and Glenwood Springs. Online, more than 50% of our audience is not located in the Roaring Fork Valley, which makes reaching your target audience across the globe even easier.
WINEINK: TALK OF THE TOWN
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A&E: ‘TRUE-LIFE ADVENTURES’ TAKE OFF
JANUARY 16 - 22, 2014 • ASPENTIMES.COM/WEEKLY
CULTURE/CHARACTERS/COMMENTARY
36
FIND IT INSIDE
GEAR | PAGE 14
serving up
SNOWMASS
The Aspen Times Weekly format: newsprint frequency: weekly quantity: 6,500 daily
City Aspen Aspen Snowmass Basalt El Jebel Carbondale* Glenwood Springs*
Zip Code 81611 81612 81615 81654 81621 81623 81601
The Aspen Times ✔ ✔ ✔ ✔ ✔ ✔ ✔
Aspen Times Weekly ✔ ✔ ✔ ✔ ✔ ✔ ✔
Snowmass Sun ✔ ✔ ✔ ✔ ✔ ✘ ✘
*Limited distribution.
In Aspen format: glossy magazine frequency: bi-annually quantity: 17,500 issue
distribution El Jebel Basalt
EAT
Old Snowmass Woody Creek Snowmass Village Aspen
81601
format: glossy magazine frequency: bi-annually quantity: 17,500 issue
Glenwood Springs Carbondale Redstone
Art in Aspen
81623
Marble
format: glossy magazine frequency: bi-annually quantity: 11,000 issue
81621
81654 81615 81611
For Marketing & Advertising Information, please visit us online at: www.AspenTimes.com and click on the ADVERTISE tab� Or call us at: 970-925-3414 Street Address: 314 E. Hyman Avenue, #101, Aspen, CO 81611
print | digital | advertising | marketing