TheUnion.com
your target is our audience local residents second homeowners visitors 464 Sutton Way | Grass Valley, CA 95945 | 530-273-9561 January 2016
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market overview Residing in a vibrant, lush community... located in the heart of the Sierra Nevada, Nevada County residents take advantage of year-round activities such as skiing, boating, hiking and biking. Residents also enjoy a lively local arts scene, picturesque scenery and captivating historical exhibits. Nevada County is home to Empire Mine, which was the richest hard rock mine in California from 18501956 (producing 5.8 million ounces of gold in its operating history of 106 years), home to the Nevada County Fairgrounds (dubbed the “most beautiful fairgrounds in California” and rated one of the best county fairs in the nation) and home to the wild and scenic South Yuba River State Park. Proudly the county’s only daily newspaper, The Union came into existence in 1864. The Union is a paid newspaper published Monday through Saturday, with an average daily readership of 23,000 print and online readership of over 30,000. The paper is the longest continually operating business in Nevada County and recently celebrated 152 years of service. The focus of The Union, and its affiliated website, www.TheUnion.com, is on local and community news, as well as major world and national headlines. Special publications include the Nevada County Visitor’s Guide, agriculture, Health & Fitness Guide, and Best of Nevada County.
audience demographics Population* Nevada County ��������������������������
87,427
Household Income* Nevada County ������������������
$54,725
Households* Nevada County �������������������������
37,048
Number of Business Establishments* Businesses Located in this Area �������������������������
4,391
*Source: Alteryx, 2015 Estimate
print | digital | advertising | marketing
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powerful reach Print Edition The Union delivers Nevada County’s most complete package of news and information, Monday through Saturday. The Union holds a strong local presence. With more than 12,000 newspapers circulating the county every day, it acts as the area’s leading source of news. More than 82 percent of The Union’s readers check the newspaper for sales, and more than 66 percent of readers respond to a sale or promotion.
TheUnion.com 30-day traffic*
Digital Services Breaking news coverage dominates TheUnion.com. With more than 118,000 unique visitors per month, TheUnion.com targets readers with strategic ad placement and compelling content.
Unique Visitors ����������������
118,808
Page Views ����������������
733,360
Page Visits ��������������������
261,634 *Average per month
print | digital | advertising | marketing
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product snapshot Reach Grass Valley’s Best Consumers
Coverage Area
with our Award-Winning Publications!
Best of Nevada County format: magazine frequency: annual quantity: 13,000
The Union is Nevada County’s trusted source for news. Located in the Brunswick Basin, this publication distributes six days a week and is available at hundreds of convenient locations including newspaper racks, grocery stores, convenience stores, hotels, hospitals, as well as home
Nevada County Visitor’s Guide format: mando newsprint frequency: annual quantity: 20,000 issue
Wildwood Independent format: newsprint frequency: 2x month quantity: 7,000 issue
delivery. Our coverage area includes Grass Valley, Nevada City, Cedar Ridge, Alta Sierra, Washington, Smartsville, Penn Valley, Lake Wildwood, Alta Sierra, Lake of the Pines, Downieville, Camptonville, North San Juan and Colfax.
distribution 95960
Prospector
Nevada City Grass Valley
format: magazine frequency: weekly quantity: 16,200 edition
Health & Fitness format: magazine frequency: annually quantity: 14,000 edition
95959
95977
94946
94945
94949 95602
For Marketing & Advertising Information, please visit us online at: www.TheUnion.com and click on the ADVERTISE tab. Or call us at: 530-273-9561 Street Address: 464 Sutton Way, Grass Valley, CA 95945 print | digital | advertising | marketing