TheFencePost.com
your target is our audience farmers & ranchers agricultural lifestyle agricultural industry 501 8th Avenue | Greeley, CO 80631 | 800-275-5646 March 2016
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market overview Your trusted source for ag news and information... since 1980. At the Fence Post, we don’t cover a certain city or county or geography, we’re all about a way of life. That way of life is farming and ranching and the great folks who support that industry in some capacity. The strength of our distribution is in Colorado, Nebraska & Wyoming and our readers are folks who are actively participating in, retired from, or supporting the farming and ranching lifestyle. The Fence Post is the premier source for agricultural news and information in these three states, but we also have subscribers in every other state in the nation. In addition to our unique regional content, people choose us for our targeted display and classified advertising, auction updates, and market reports plus regular items such as our obituaries and comics. We cover topics that matter to our readers, such as cattle and beef production, water availability and water rights and ag policies and politics, to name a few. Some of our favorite topics to cover are the human interest features on the ag lifestyle. We do a lot of them, as there are a lot of great people out there in Fence Post country to highlight. In addition to our weekly publication, we also feature a robust and growing website, thefencepost.com and a weekly e-newsletter, ‘The Fence Post Weekly Roundup.’ Both of these products are delivered right to our busy and active reader’s desktop or straight to their mobile device. They help us keep up with a lifestyle that is continually evolving to stay in touch with the latest technologies needed to be efficient at their operations.
audience demographics Geography* Readers that live in Colorado, Nebraska or Wyoming ����������
88% 93% 88% 83%
Expendable Income* Readers who are 45 or older ����������������������������������������
Residency* Readers that live in a small town or on acreage �������
Lifestyle* Readers are active in, retired from, or directly support farming & ranching ���
*Source: Fence Post Reader Survey
print | digital | advertising | marketing
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powerful reach Print Edition The Fence Post reaches a powerful, niche audience in Colorado, Nebraska and Wyoming. Our audience is also very loyal. Almost 75% of our subscribers have been with us for at least 5 years. A remarkable 37% have been with us for at least 15 years. Over 83% of our readers are either actively involved with a farm, ranch or ag-related business or retired from the ag industry. Over 76% of our readers have at least a small acreage. An appreciation for farming, ranching, and the agricultural way of life defines our readership as well as our content strategy. On average, a person will spend up to 3 hours with each edition, reading it cover to cover, and then that edition is passed along up to 2-3 more times. Advertising and classified ads are near the top of the most regularly read items in The Fence Post.
TheFencePost.com 30-day traffic*
Digital Services Expand your reach by promoting your business or service through one of our digital platforms. Our website, TheFencePost.com, and our newsletter, The Fence Post Weekly Roundup, are both growing exponentially. Lock in these limited opportunities now as their value, and in correlation their price, will increase. The Fence Post also offers a full portfolio of digital marketing solutions, from targeted audience extension programs to social media contests and promotions to email and search marketing…just to name a few.
Unique Visitors � � � � � � � � �
23,634
Page Views � � � � � � � � � � � � �
82,201
Page Visits � � � � � � � � � � � �
Speak with your sales representative today to customize a plan to reach your desired target audience, no matter who they are, where they are, or what they do.
print | digital | advertising | marketing
33,447 *12-month average
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product snapshot Reach The Fence Post’s Best Consumers
Coverage Area
with our Award-Winning Publications!
The Fence Post format: newsprint frequency: weekly (Monday) quantity: 20,000 issue
The Fence Post is a weekly paper that is mailed to subscribers and is available for single copy purchase or pick-up at key partners, including livestock sale barns and auction companies. It is also available at select convenience stores and industry supporters throughout the region. Distribution is primarily in Colorado, Nebraska & Wyoming, with a few subscribers in every state of the nation.
Real Estate Guide format: magazine frequency: bi-annually quantity: 20,000 issue
distribution Breeder’s Connection format: magazine frequency: annually (December) quantity: 20,000 issue
Pierre Sioux Falls
SOUTH DAKOTA Casper
WYOMING Cheyenne
NEBRASKA
Lincoln
Denver
Summer Events
UTAH
Topeka
Grand Junction Moab
COLORADO Pueblo
format: magazine frequency: annually (June) quantity: 20,000 issue
For Marketing & Advertising Information, please visit us online at: www.TheFencePost.com and click on the ADVERTISE tab� Or call us at: 800-275-5646 Street Address: 501 8th Avenue, Greeley, CO 80631 print | digital | advertising | marketing
KANSAS