F Futura Type Specimen Book By: Jessica Croft
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CREDITS Creative Director
Jessica Croft
Illustrations by
Jessica Croft
Year of Publication DGRD Course
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2016 Typography1020
CONTENTS Table of Contents
Classification & Full Alpha
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Antamoy 5 History 6 Designer 7 Spread 8-9 Type Texture 10-11 Type Scale 12-13 Fuction 14 Usage 15
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CLASSIFICATION & FULL ALPHA Futura is a Geometric sans-serif.
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
LIGHT
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
BOOK
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
MEDIUM
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
BOLD
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
HEAVY
ANATOMY Passes the cap height.
Minimal contrast.
Deep, half-circle descender with horizontal terminal.
Slanted terminal.
1981 Dodge Mirada
Pointed Apexes have deep overshot.
Stroke thins where it meets the stem.
Circular title.
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HISTORY First presented by the Bauer Type Foundry in 1928, Futura is commonly considered the major typeface development to come out of the Constructivist orientation of the Bauhaus.movement in Germany. Paul Renner (type designer, painter, author and teacher) sketched the original drawings and based them loosely on the simple forms of circle, triangle and square. The design office at Bauer assisted him in turning these geometric forms into a sturdy, functioning type family, and over time, Renner made changes to make the Futura fonts even more legible. Its long ascenders and descenders benefit from generous line spacing. The range of weights and styles make it a versatile family.
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Futura is timelessly modern; in 1928 it was striking, tasteful, radical - and today it continues to be a popular typographic choice to express strength, elegance, and conceptual clarity. Typefaces in the same style like Futura are: Avenir, Metromedium, and Neuzeit Grotesk
DESIGNER Paul Renner was an twentieth century German graphic designer, type designer and typographer. He was also a remarkable painter and teacher. He is best known for designing Futura typeface which became the milestone creation of twentieth century and influenced the modern typeface designs. Although he was not directly affiliated with Bauhaus movement which emerged in 1920s, he strongly supported its principles and aims. On August 9, 1878, Paul Friedrich August Renner was born in Wernigerode which then was located in the Prussian state. After nine years of learning Greek and Latin, Renner decided to study arts at several different academies. In 1926, he accepted the position of the head at the Printing Trade School in Münich. Later he established and became director of the Master School for Germany’s Printers.
Renner took a stand against Nazi movement and made his position very clear and public through his scandalous booklet, titled Kulturbolschewismus (Cultural Bolshevism). It was published in 1932 and overtly condemned Nazi’s cultural policy. Renner’s notable works include Die Kunst der Typographie (The Art of Typography) and Typografie als Kunst (Typography as Art). In these works he set the guideline for sophisticated book designs. He played a significant role in inventing the popular font, Futura. The modern typographers even now, use this geometric sans-serif font.
Renner was fascinated by the functionalist strain in modernism. One example can be his successful attempt at merging two fundamentally different typefaces together such as Roman typeface and Gothic. He used his expertise in developing a new set of guidelines for good book design. He was closely associated with another noted typographer Jan Tschichold. They both became part of the ongoing heated ideological and artistic debates.
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Power For Your Control. Unfortunately, over the years buying a new car hasn’t gotten any easier. However, information on cars has become abundant and easily accessible. With many industries placing an importance on customer experience, why is it so darn difficult to have an enjoyable car buying experience? A vast majority of consumers have reported knowing exactly what kind of car they want before stepping foot into a dealership. Consumers can thank the Internet and the numerous car websites for providing every bit of information they may want to know about any kind of vehicle. An example of one of these websites is you can research and compare models, just like on Cars. But here’s the kicker - You get to set your own price! If you find a car you like on Cars, you are required to fill out all of your personal information. Your personal information is then sent to the local dealer network and you are suited to many annoying phone calls and emails.
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FUT U
URA
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TYPE TEXTURE
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I love driving cars, looking at them, cleaning and washing and shining them. I clean ‘em inside and outside. I’m very touchy about cars. I don’t want anybody leaning on them or closing the door too hard, know what I mean?
Book 11/13
I love driving cars, looking at them, cleaning and washing and shining them. I clean ‘em inside and outside. I’m very touchy about cars. I don’t want anybody leaning on them or closing the door too hard, know what I mean?
Book 12/14
I love driving cars, looking at them, cleaning and washing and shining them. I clean ‘em inside and outside. I’m very touchy about cars. I don’t want anybody leaning on them or closing the door too hard, know what I mean?
Book 13/15
I love driving cars, looking at them, cleaning and washing and shining them. I clean ‘em inside and outside. I’m very touchy about cars. I don’t want anybody leaning on them or closing the door too hard, know what I mean?
Book 14/16
TYPE TEXTURE I’ve got two old Volvos, two old Subarus, and an old Ford Ranger. If you’ve got an old car, you’ve gotta have at least several old cars, ‘cause one’s always gonna be in the garage.
Bold 11/13
I’ve got two old Volvos, two old Subarus, and an old Ford Ranger. If you’ve got an old car, you’ve gotta have at least several old cars, ‘cause one’s always gonna be in the garage.
Bold 12/14
I’ve got two old Volvos, two old Subarus, and an old Ford Ranger. If you’ve got an old car, you’ve gotta have at least several old cars, ‘cause one’s always gonna be in the garage.
Bold 13/15
I’ve got two old Volvos, two old Subarus, and an old Ford Ranger. If you’ve got an old car, you’ve gotta have at least several old cars, ‘cause one’s always gonna be in the garage.
Bold 14/16
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TYPE SCALE Wait a minute, Doc, are you telling me that you built a time machine out of a DeLorean?
Book 12/12
Wait a minute, Doc, are you telling me that you built a time machine out of a DeLorean?
Book 14/14
Wait a minute, Doc, are you telling me that you built a time machine out of a DeLorean?
Wait a minute, Doc, are you telling me that you built a time machine out of a DeLorean?
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Book 24/24
Book 30/30
TYPE SCALE Roads? Where we’re going we don’t need roads.
Bold 10/10
Roads? Where we’re going we don’t need roads. Book 14/38
Roads? Where we’re going we don’t need roads.
Roads? Where we’re going we don’t need roads.
Book 18/48
Book 24/44
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FUNCTION Futura is used a lot with car ads, epically Volkswagen and also used in space movies. This font is on the moon on a sign stating the date of the moon landing in 1969. I believe this is a large influence with movies and things involving space because of it’s geometric, and futurist look.
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USAGE
Volkswagon Ad 2013
Volkswagon Ad 2013
Plaque in Space 1969
Movie Ad for Gravity
Movie Poster for 2001: A Space Odyssey
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