My Favorite Murder

Client: Karen Kilgariff & Georgia Hardstark from “My Favorite Murder” Podcast

By: Jessica Gomez - 01

BACKGROUND My

Favorite

podcast

hosted

Hardstark. show

Murder

has

Since

broken

enthusiastic, came

out

in

nationwide

A

top

My

10

up

hit

true

Kilgariff

inception

download

on

Murder

Stone

this

in

crime and

spring

for

2016,

and

“Murderino”

comedy

Georgia

early

records

iTunes’ has

Weekly,

the

sparked

fan

the

is

and a

comedy

been

The

magazine.

enthusiasts,

comedian

Hardstark

its

droves

regular

crime

Karen

interactive

Entertainment

true

the

base

an

who

sold-out

tour.

Favorite

Rolling

by

is

featured

Atlantic,

Aside

Karen

television

writer

and

podcast

from

host

for

Channel.

Karen & Georgia

in

Nylon

and

being

avid

Kilgariff

writer

chart,

and the

is

a

stand-

Georgia Cooking

PREMISE & PURPOSE The as

style

they

other

of

the

each

tell

“mini”

provided facts,

by

the

in

with

depth

idea

is

to

user

can

Georgia

this

the

stories

be

see. Some and

the

Mode”. and

of

which

the

will

themselves

in.

of

hand

the

first

through. and he

let

or

and

she

to

“die”.

because Survival the

it

is

As

right

a

the

stories. and

number

the

user The

of

this

inform

the

to

to

will

the

and

“Survival

in

voiceovers

they will

pause

let

them

story lead

engaging

to

life

project

consumer.

If

know

will

and

themselves

the

went

survive.

answers

come

can’t

stories

voiceover

is

their

immerse

with

next

immerse of

on

different

what

project

purpose

information

into

screen

wrong

podcast

can

and

The

podcast

and

out

the

as

etc..

listener

one

screen

answer

the

highlighted

come

The

and

Karen

go

more

Karen’s

the

the

darker

do

Karen

mention

of

which

to

the

whole,

making

entertain

what

go

which

stories,

to

be

mention

to

“survival”

option

will

is

further

that

witness

wrong,

certain

Mode,

actual

both

A

the

old

include

actions

decide

chooses

continues. you

account

in

information

pick

they

includes

Georgia

will

murders

episode.

where

listeners

stories to

each

seek

screen

certain

user

highlight

the

get

of

In

references.

website

to

an

Animations

Before

the

turn

in

podcast

have

story

Karen

episode.

project

This

and

stories

survival

user

my

space

them

each

and

hometown

told

other

the

will

will

specific

on

in

other

of

external

host’s

project This

with

see

discuss

and

room

Karen

Georgia

each

podcast.

allow

that

to

For

the

storage

engage

able

Georgia

enter

also

read

immersive

their

desk,

will

they

stories

an

virtually

podcast,

story

premise

these

record

website

murder

pictures

the

create

apartment,

both

audience.

characters, of

and

one

follows

episodes,

Because

on

show

is

with

into to

Just to give you a tiny idea of what all of this might look like:Â

Welcome Page "Enter Podhub"

First Screen (Homepage)

Explore the Room

Storage Room where you can rummage through previous murder stories in depth

Mock-up of "Karen's Desk" where you can discover more about the podcast

On Karen and Georgia's actual website they have external links and references to what they mention in their podcast, this information will be integrated into this program in a more interactive way.

AUDIENCE & MARKET This

project

well

as

is

those

mystery, market

it

will

most

with

hosts,

having

a

murder

feel I

are

and

Karen

cases

to

intrigued

talk

There

most are

you

go

is

massive this

content

the

can

to

a

room

feeling

interact in

by

listen

same

this

further

about

a

people

in

as

with

with

podcast

enhance

which and

they

the

they

want

listeners

content-

When

like

in

podcast

comedy.

enhance

website

Georgia

who

interactive.

podcast the

and

to

murder-themed

we

making

people

murder,

for

project

intended

by

with

depth

in

the

in

a

weekly.

MEDIUM & PLATFORM The

ideal

form

of

an

through

a

creating control the to

medium app

or

a

of

mobile what

actually a

option.

on

the

Facebook

(201,439

members)

following

that

users

information

is

be

post

would

people

most

as

already

are

willing of

this likes

Facebook

with

the

looking

and

Group

huge

there.

Facebook

and

posting

their

own

stories

platform

that

they

can

ideal.

more

accessible

established are

of

Because

(194,374

engage

used

However,

advertising

the

be

have

experience.

Page

well

can

on

interactive

would

a

and

we

many

the

be

strength

application.

be

create

as

can

that

The

that

an

would

website

how

can

followers)

one

be

would

204,663

the

is

user

download

project

mobile.

app

can

a

We

website

of

or

the

website

this

even

desktop

limitations

this,

for

for

go

Most

additional so

having

through

NARRATIVE ELEMENTS The

main

narrative

Georgia plots

as

storytellers.

each

specific

with

its

stories

decides

on

fit

The

protagonist

can

decide

the

answers

one

The

into

of

the

the

major

be

website

and

However,

be

in

also

can

way

to

be

they

don’t

we

a

able

choose

podcast’s

if

a

are

to

if

their and

face

the

the

element

choosing. or

she

based

on

immersed

project

non-knowing

website

and

works.

website user

easily.

to

will

podcast

interactive

action

the

user

he

not

mini

stories.

will

to

on

the

become

user

a

based

as

they

and

different

or

the

the

call

of

user

how

which

navigate

be

survival

new

know

Karen

narrative

survival

the

make

in

clear

the

of

challenges

possibly

done

they

the

stoieis

becomes fate

will

However,

Mode”

survival

their

be

characters

tell.

“Survival

would

They

own

they

will

in

element

would

There

subscribe

to

will the

podcast.

While

the

podcast

theme

is

most

wants case,

to he

actual

of

case,

mentioned will

be

a

in

in

will

the

on

able

due

also

a

to

yet

and

the

hosts

be

the

tone

when

delve etc

the

the

user

murder

into

the

(which

tone

thrilling.

the

to

certain

accounts,

podcast)

darker

will

mystery,

However,

depth be

and

comedy

which

pictures,

little

a

project.

more she

murder

as

banter

the

go or

on

labelled

light-hearted for

is

for

are this

all

USER'S ROLE AND POV The

user

will

play

Georgia

and

Karen

impact they

the

want

survival

to

delve

mode,

survive

story

and

the

will the

be

or to

external

podcasts

himself

speaking

by

to

choosing into

decisions

story

able

of

deeper

their

the

role

are

narrative

throughout

they

the

will

not. read

the

material

them.

in

and

When

They

as will

stories

the

case

of

choices

whether

choosing

story

in

mentioned

(documentaries,

herself

whose

or

impact

or

pictures,

a

its in

they story

entirety

the

videos

mentioned..)

CHARACTERS Non-player serve

as

helper

survival hints,

mode,

facts,

favorite that

for

deeper

for

and

help

help

the

“Stay

the

look

deeper

in

the user

a

box

with

know

he

the or

where

This

Georgia

sort

story

will

been

materials she

have

will

you

as

and

to

their

delve

Karen they

will

want

to

personal location,

rummaged turn

already

In

storage

gets

category,

has

They

murdered”)

the

story

include

by

give

get In

Karen. journey.

(such

user

which

the

will

don’t

the

choosing

into.

specific

they

navigate.

stories,

recommendations, Once

Sexy,

user

and

throughout

encouragements

past

user

Georgia

example,

example,

into

are

figures

quote:

will

room,

characters

grey

seen

through

to

it.

etc..

let

the

STRUCTURE & INTERFACE The

project

the

user

if

they

“Podhub”. where

The

they,

endpoints all

the

divided

Karen”,

able

to

the

are

in

navigate

places

in

the

“Get

know

Survival

icons

in

and

want

360

visit

room

or

where

project

the

will

and

Story

The

user

either

degree

the

The

user

Georgia

keys

using

to

The

Mode”.

a

Karen’s

room,

the

“Visit

control

asks

podcast.

with

mode.

to

and

storage

or

it

living

their

desk”,

rooms

they

Karen’s

kept,

with

where

Georgia

record

Karen’s

the

is

survival

“Play

certain

enter

life,

units:

around

clicking

to

homepage

either

dying into

a

place

stories

Room”,

looking

of

be

“Explore

Storage be

want

real

can

or

with

next

in

past

surviving be

starts

by

way

mouse

will

to

or

by

hover

explore.

STORYWORLD & SUB-SETTINGS The

world

however the

is

based

fictional

experience.

when will

the

be

user

in

the

on

elements

Most

is

reality

will

and

will

be

immersed

be

set

into

true

added

in

a

stories,

the

to

enhance

present,

specific

story

but it

past.

USER ENGAGEMENT The

fact

that

this

extension

of

important

goal

about

a

the

story

podcast.

project

podcast

of

the

that

They

want

accounts,

pictures

explore

new

they of

a

decide

tension

certain

to or

story

to

as

he

do

the

survival

serves will

user or

she

go

in

videos,

they

story.

is

to

try

has

kind

depth or

as

the

to

heard and

they

Mode,

put

a

engage

haven't

Survival user

is

as

user.

find on

out

there

The more

the

see

want

heard

the

of

witness to

before. will

be

protagonist

If a

lot of

a

OVERALL LOOK AND SOUND Animation, The

environment

fantasy

as

however We

graphics

will

sound

the

design

feature

use

will

be

the

user

is

will

mix

of

on

form

present. and

stories

will

be

added.

voice-overs

as

that

engaging

real

of

present

music

be

reality

fantasy in

very

all

of

based

audio

atmospherical

material

a

is

elements

to

texts

again

project

some plan

is

and

each

unit

corresponds

and

will to

the

with.Â

om the Ro Explore

USER'S JOURNEY TREATMENT Main they

elements go

of

through.

apprehensive. and tell.

delve They

explore

in

possibilities decisions will

choices. and

will

They

have

users

The

deeper

more

immersed

and

the

user

want

into

one

if

on

that

The want

user to

the

or

pay

crime

decide

either

again.Â

the

stories

they

They

navigation

intrigued

know

story

Mode

want

will

to

to

be

many

making

survival

on

they

want

are

be

but

hosts

that

they

there

based feel

the

of

highlighted

survive

will

to

which

occur.

is

start

get

Survival

can

die

to

on

they

throughout

either

will

these

choices

and

journey

story

those

relieved

or

anxious

BUDGET