The H Project Representation and Ethics Team E
The Campaign
Our Idea We created a series of photo posters that are based on discrimination titled “Human�. Our photos touch on three specific identities: Homelessness Homosexuality Human Trafficking
Our Concept The concept of the poster series is to highlight the reality vs the perception of certain stereotypes. Homelessness, Homesexuality, Human Trafficking “Hoes”.
VS “Hobos”, “Homos”, and
The concept is to show how these discriminating word affects the perception of these people and the negative implications of such labels while in reality we are all the same.
Our Posters “People’s Perception”
VS
“Reality”
Curiosity Version/ QR + Logo
Where does the QR Lead to?
https://alilorenzo94.wixsite.com/madcommunications
Mock Ups
#theHproject
Statistics References ● ● ● ● ●
http://www.ipsnews.net/2014/10/the-invisible-reality-of-spains-homeless/ RAIS Fundación, 2014. https://homelessworldcup.org/homelessness-statistics/ http://www.pewglobal.org/2013/06/04/the-global-divide-on-homosexuality/
●
http://www.havocscope.com/prostitution-statistics/
https://www.bustle.com/articles/81456-9-facts-you-need-to-know-about-prostitution-around-the-world-because-its-nothing-like-prett y
We’re only
umans after all