SOFIA SMITH
Food Truck User Journey Map
MOMENTS
Hi there- I’m Sofia Sanchez a 27 year old female foodie from South Africa. I was raised in a home where my mother taught me the love of all things food.
BEFORE Looking for a new Stumbles across exciting food the app and experience downloads it
ARTIFACTS
TOUCH POINTS
Bored
Intrigued
DURING Registers on app and books food truck experience near her
Curious
Guided to the Dines at location with food truck’s her personalized food location truck experience
Excited
Thrilled
AFTER Connects w/other customers & shares it on social media
Joy
Rates the experience on the app
Shares experience online with her friends and following
Looking forward to her next visit
Satisfied
Content
Eager