RESEARCH & DEVELOPMENT: BOOKLET
JESSICA JOHNSON OUGD601
Grid
Considering the most appropriate grid for a booklet, the one chosen was a modular grid. This keeps it structured but not too complex, it allows for flexibility and movement when presenting the information, following in with the theme of simplicity.
1. Principle Overview A short summary of each of the seven key principles that have been included within my research and in my practical 2. Logo Examples An example is given in this section of each of the principles being used in logo designs. 3. Gestalt in Grids The use of grids is really important when it comes to how we visually perceive a design or page, it can heavily influence the way in which we say and the direction in which we see it. 4. Gestalt in Typography Gestalt can be apparent in letterforms due to the nature and style in which each letterform is produced.
Logos
The logos chosen were selected on how obvious the principle was, as this is an explanation guide it needed to clearly show each principle and so bold, well known logos were chosen with one dominant principle within each of them.
5. Gestalt in New Media This is a short section that explains how Gestalt has proved useful in the age of new technology and the introduction of digital design.
Contents
The contents of the book needed to be precise and to the point. Unnecessary information would make the booklet seem uninteresting and the reader should remained engaged. The sections are split into categories which the findings of the dissertation.