Feathr

OUGD503: FEATHR

Experimental Jetset Using the iconic Pink Floyd album cover, Experimental Jetset created a series of three images to represent the Bauhaus using the three geometric shapes related to it. Based on colour refraction we see the transition from the white light to the several colours. It works consistently as a set and is also recognisable as single pieces due to the infamous style everyone knows.

RESEARCH

Orlebar Brown Celebrating the fashion design of Emilio Pucci caused this piece to come to light, a pattern designed for a shirt but that shows a style that represents the human eye. On a patterned background it becomes very chaotic, possibly symbolising the complexity of the human eyes structure. The palette is restricted to 5 colours and the tight repetition makes it seem intricate and quite confusing.

Michael Anthony Created for a digital advent calendar for Christmas this is a design by Michael Anthony called Finding Home. The audience has to guide the moon through mountains, meteor storms and other challenges to return home. The design is so creative, the colour palette sets the scene perfectly and the use of shadow on flat design gives depth and creates an illusion of 3D objects.

JESSICA JOHNSON

Charlie Patterson ‘Through the eyes of’ campaign shows a series of images created that represent how 6 different designers and artists see things. These two particularly caught my eye, the hectic design is contrasted by the simple colour patterns, they create almost an illusion upon first glance, to look closer to discover simple shapes and gradient effects. The colours are really bright and slightly controversial in whether they work together but as a series it looks well thought about.

OUGD503: FEATHR

RATIONALE

JESSICA JOHNSON

Purpose To use design to create a wallpaper design that is the focal point of a room. It will go against the ordinary wallpaper, it will be different and unique so as to break the idea of what we see as a wallpaper. It is something different and is a conversation starter rather than a background.

Audience The audience ranges from designers to home owners, the design needs to be different and the buyers of this sort of style would potentially be into design or young homeowners looking to make their rooms look slightly quirky.

Message The message of my design will be light hearted, the colours will be bright to reflect this. The concept will be interesting and something that would bring focus to a room. The message needs to be fun and exciting, it needs to catch attention and should show how wallpaper doesn’t have to follow a certain rule or style to be put in your house.

Tone of Voice The tone of voice will be contemporary and unique, it will be bright and colourful and have positive connotations. It will appeal to a large audience and have an interesting concept resulting in a tone of voice that is different and new.

Format Basing my design on the size 53 cm x 75 cm will allow for a large repeat, the bigger the image the more bolder it will seem. It will be designed digitally on illustrator, it will be a vectorised design all created in CMYK.

Materials The stock this is printed on will all be dependant on the finished design. A thick stock that has a strong texture would be ideal.

Placement/Distribution As this is being submitted to Feathr and they have the rights to it, only they can distribute it. However it would be good to see how it would sell in stores such as Urban Outfitters as I feel that this would be the market that it should be aimed at and where it would be a popular purchase.

Must Do’s/Must Dont’s/Time Frame I must create something that becomes a talking point.

I must create something that is unique I must not create a design that is stereotypical I must not design on a small scale Time Frame: Complete by 14th January

OUGD503: FEATHR

Based upon the pupil of the eye I looked into eye colours and how thousands of colours make up the pigmented iris in each persons eye. This would be the centre and focal point of each section as it is the centre of the eye and the route to how we see what is around us. It consists of three circles to shower the outer edges which are often a darker colour than the inside circle of the iris.

DESIGN CHOICES

The colour palettes I used began with yellow, as this is the most prominent colour to the human eye and one that is always picked up first. However it is also not aesthetically pleasing to look at according to studies. A creamy yellow was the basis of the two palettes and I built a blue and red version, these are two colours at the opposite end of the spectrum and so I created one of each to show a contrast between the two, I merged them as part of my experimental but this just proved they were both too dominant to work together.

The dimensions I used were 53 cm x 75 cm, this would be repeated on the wallpaper then at a fairly large scale. It would be large enough to create an impact and provoke questions from the audience, the idea is to create something that is a talking point. Designed so that the colours match up when repeated it becomes fluid and not so obvious where the edges are, this illusion is different and makes it flow well along a wall.

JESSICA JOHNSON

Using geometric shapes to create the whole piece makes it look upon closer inspection like a puzzle piece put together. To see where the opacity has an effect is interesting, it creates new shapes and overlaps in different pathways. Overlapping it into the iris makes the concept even stronger, more colours in the iris make it more realistic and true to how it should be.

OUGD503: FEATHR

FINAL DESIGN

The final design is striking and bold, it grabs the attention of the audience immediately due to the large format and bright colours. The colour palettes taken from the colour wavelength spectrum show a contrast with each other but show harmony within each piece due to all the tones of each colour. The circle in the middle breaks up the design and adds another contrast to the sharp geometric triangles that make up the majority. The paler colours used in the circle make it stand out more as it should do, this shows the opposing way it would be in a human eye

with the iris now being lighter it creates a unique juxtaposition. When put together as a repeat it creates even more shapes as the colours match up to each other at the edges of each section creating the fluidity of the pattern. New shapes emerge from the joining of each rectangle creating more depth within the design. This piece was successful in terms of creating a design for a wall that is stereotypical of general wallpapers, it would be a talking point of a room and using a researched concept it brings across the idea of the eye and how we see.

JESSICA JOHNSON