OUGD503: PROPERCORN
Using large scale 3D advertising is something the public don’t see very often, it draws their attention quickly and automatically becomes memorable to them.
RESEARCH
Folgers Coffee An advertisement that involves the audience creating an affect on more than one of the senses is more unique and fascinating. This coffee ad creates a warm steam over a realistic image of hot coffee in a mug that the audience looks on to on their commute to work. Not only does it create a visual that is humorous and interesting but it also plants the idea into the audiences mind of how appealing a coffee is to them at that moment in time.
Bookstore Simple but clever. This is a low budget advertisement for a bookstore creates the ‘lightbulb’ effect, it makes the audience come to that realisation moment. Potential voucher or opening design, perforated strip or tab could allow for a cinema voucher, a code or some other beneficial item to use elsewhere, almost a rewarder buying the product.
JESSICA JOHNSON
CocaCola Representative of the development of cinematography these cola bottles show the recent development to 3D films, it is subtle but understandable. These augmented designs allow the audience to become involved and engage with the products on offer in a way that seems new, exciting and unique to them. Keeping the theme and colour schemes of the products or companies in their augmented element is key to making it all fit together visually. It needs an element where the audience has to ‘do’, this makes them feel as though they are discovering new things and going on some form of digital journey.