Creatively bring to life Propercorn’s ethos of 'Done Properly'
Lucy Stronach
Abbie Moakes
Taylor Pycroft
Jessica Johnson
Our angle on the Brief allowed us to come up with a strong working and exciting concept!
Developing ideas led us to conclude our concept as bringing the cinema experience to peoples everyday routines.
We Kept the original illustrations altering them slightly to fit the format.
We found that boxes rather than packs stacked easier as well as being more beneficial to carry around.
Sour Cream & Chive
Lightly Sea Salted UNDER
Scan me!
100 CALS PER SERVING
Scan me!
CHIVES
The boxes are made of already recycled card so its sustainable and ecofriendly (Taking care of the planet
The boxes are also printed with soya and vegetable based inks, this makes the recycling process easier.
Thickness of the box card is 320GSM so its more durable.
Fiery Worchester & Sundried Tomato
Sweet & Salty Scan me!
Scan me!
Scan me!
UNDER 100 CALS PER SERVING
UNDER 100 CALS PER SERVING
ONLY 109 CALS
UNDER 100 CALS PER SERVING
WE’RE ON SOCIAL MEDIA TOO! www.facebook/propercorn.com www.propercorn.co.uk @propercorn
Scan Me Scan the play button (found on our Propercorn boxes too) to be taken to our exciting NEW app. Here you can find tons of videos and games to play and watch whilst eating your Propercorn. So sit back, relax and enjoy. #DoneProperly!
WE’RE ON SOCIAL MEDIA TOO! www.facebook/propercorn.com www.propercorn.co.uk @propercorn
WE’RE ON SOCIAL MEDIA TOO! www.facebook/propercorn.com www.propercorn.co.uk @propercorn
Scan Me
Scan Me Scan the play button (found on our Propercorn boxes too) to be taken to our exciting NEW app. Here you can find tons of videos and games to play and watch whilst eating your Propercorn. So sit back, relax and enjoy.
Scan the play button (found on our Propercorn boxes too) to be taken to our exciting NEW app. Here you can find tons of videos and games to play and watch whilst eating your Propercorn.
CHIVES
So sit back, relax and enjoy. #DoneProperly!
#DoneProperly!
The posters advertise the brand and product and offer an augmented link to the propercorn app.
WE’RE ON SOCIAL MEDIA TOO! www.facebook/propercorn.com www.propercorn.co.uk @propercorn
WE’RE ON SOCIAL MEDIA TOO! www.facebook/propercorn.com www.propercorn.co.uk @propercorn
Scan Me Scan the play button (found on our Propercorn boxes too) to be taken to our exciting NEW app. Here you can find tons of videos and games to play and watch whilst eating your Propercorn. So sit back, relax and enjoy. #DoneProperly!
We have stayed with the original illustarations but added an engaging digital platform.
Scan Me Scan the play button (found on our Propercorn boxes too) to be taken to our exciting NEW app. Here you can find tons of videos and games to play and watch whilst eating your Propercorn. So sit back, relax and enjoy. #DoneProperly!
The app consists of 4 elements. A movie menu allows you to watch a range or entertaining films. (trailers to short documentaries to spoofs.) The Game is quick and easy and perfect in a lunch break while eating your Propercorn
The app allows quick access to ‘Propercorn’ social media and to order the actual propercorn popcorn online.