INITIAL DESIGNS
When starting to get my ideas together I began by sketching out a few ideas on paper to get a feel of how I want the feel of my design to come across. I want it to appeal to children as well as their parents, I want it to look fun and exciting and represent the morals of the company. Bright colours I think are essential to introduce children to somewhere that offers a vibrant atmosphere and a team building approach. (Right) I began to take photos of fruit that I had dried out for printing purposes, I wanted to see how I could incorporate a new form of media into my design to continue my experimentation further. I think the fruit looks really fresh and shows positive and healthy connotations about the charity project.
(Above) I began to use some of my very initial ideas to create patterns or repetitions to just play around with how this could work as a possible background or panel for any digital or print publications like a website or a book that advertises the charity. I like it to look bold and stand out to get attention.
(Below) I created a lot of initial designs based around mainly carrots or oranges, both of these are grown at the charity base in Chicago so both are equally as appropriate, however I think growing carrots is more of an obvious connotation to gardening. I developed a whole range in preparation for my crit.