DESIGN CHOICES
Choosing the font was something I found took me quite a while. I eventually went with the second one up ‘In Your Face Joffrey’. Although I don’t particularly like handwritten typefaces likes this I felt that it relates to children more and would appeal to them and their parents more appropriately.
As I was experimenting with processes I decided to use my dried fruit and some red acrylic watered down to make some prints. I wanted to create something handmade to enhance the feeling of this project and charity being predominantly hands on for young children and teenagers. This gives the feeling of getting your hands dirty and becoming very practical and fully involved in the projects. This design was one that I really liked because it looks so simplistic and effective. However I have lost the vector animation and fiction feel which I think is also very appealing to young children. I raised this in my crit and I was advised to go with my other idea.
Deciding which direction to go in with the type of logo I used was a long process. I think I visually preferred these but they weren’t as child friendly as the others. However when I was developing these opacity became a big feature as to how well they would work. Both the logo and the background were competing against each other and so it was hard to make the logo stand out and the background more subdued.
Making decisions about small factors of my logo took much longer than I expected, I constantly changed the colours of the typeface around and also larger colour blocks such as the carrots. I decided eventually that the green of the carrots made the bottom of the logo feel quite heavy and dominant. This was enforced by having the orange of the carrots quite dark and so I altered this so it was more balanced.