Face Values

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Face Values

Designed by Jessica Scott


Photo: David Levene


Cooper Hewitt Face Values: Exploring ArtiďŹ cial Intelligence September 20, 2019 – July 5, 2020

Face Values is an immersive installation that explores the pervasive but often hidden role of facialdetection technology in contemporary society. The exhibition is curated by Ellen Lupton, senior curator of contemporary design

at Cooper Hewitt, and features original work by designers R. Luke DuBois and Zachary Lieberman, displayed within a digital environment designed by Matter Architecture Practice and complemented by a visual essay by Jessica Helfand. 3


Participants in a Cooper Hewitt Interaction Lab event experience Face Values: Exploring Artificial Intelligence on view at Cooper Hewitt Photo: Nikola Photography

About The Exhibition Presented in Cooper Hewitt’s Process Lab, Face Values: Exploring Artificial Intelligence is an 4

immersive installation that explores the pervasive but often hidden role of facialdetection technology in contemporary society. This high-


tech, provocative response investigates the human face as a living data source used by governments and businesses to track, measure, and monetize emotions. Using their own faces to control cameras and software, viewers experience the power and limitations of emotion recognition technologies through playful interactions that encourage awareness of these often hidden tools. Face Values speaks to the growing fascination around facial detection technology, particularly in the U.S.,

where major companies continue to experiment and push boundaries with this controversial software. The exhibition is curated by Ellen Lupton, senior curator of contemporary design at Cooper Hewitt, and features original work by designers R. Luke DuBois and Zachary Lieberman, displayed within a digital environment designed by Matter Architecture Practice. A visual essay by designer and historian Jessica Helfand explores how past and present scientists, criminologists, and beauty experts 5




have tried to quantify the human face. First presented at the 2018 London Design Biennale, the installation has been expanded to include a new interactive video experience about AI and bias developed by Karen Palmer of ThoughtWorks. COOPER HEWITT WINS TOP HONOR AT LONDON DESIGN BIENNALE Judged the most inspiring interpretation of the 2018 Biennale theme, Cooper Hewitt’s immersive installation Face Values was awarded the London 8

Design Biennale 2018 Emotional States Medal.

About The Collaborators R. LUKE DUBOIS R. Luke DuBois explores temporal, verbal and visual structures through music, art and technology. He is the director of the Brooklyn Experimental Media Center at the NYU Tandon School of Engineering, where he and his students explore the implications of new technologies for individuals and society. His work expands the limits of portraiture in


A visitor interacts with Zachary Lieberman’s Expression Mirror in Cooper Hewitt’s “Face Values” installation at the 2018 London Design Biennale. Photo: David Levene.

the digital age by linking human identity to data and social networks. ZACHARY LIEBERMAN Zachary Lieberman

uses technology to augment the body’s ability to communicate. He is the creator of openFrameworks, a tool for creative coding, and he is founder of 9


Installation view of “Face Values,” organized by Cooper Hewitt, Smithsonian Design Museum for the 2018 London Design Biennale. Photo: David Levene

the School for Poetic Computation in Brooklyn. EyeWriter, an eye-tracking interface designed for people with paralysis, won Design of the Year 10

(Interactive) 2010 from the London Design Museum. Lieberman’s work actively explores the human face as a controller and interface for software.


KAREN PALMER Karen Palmer is a London-based digital filmmaker and storyteller, whose immersive films combine the genres of film, gaming, art, science and technology. Her work has been honored as part of the Digital Dozen Break Throughs in Storytelling 2016, and exhibited at the V&A Museum London, Museum of Modern Art Peru, The Future of Storytelling Festival NY and The Festival of the Mind Sheffield. JESSICA HELFAND Jessica Helfand is

founding editor of Design Observer, she is the author of numerous books on design and cultural criticism, including Screen: Essays on Graphic Design, New Media and Visual Culture (2001), Scrapbooks: An American History (2008) and Design: The Invention of Desire (2016). Her new book— Face: A Visual Odyssey (MIT Press, 2019) is available for purchase from SHOP Cooper Hewitt. ELLEN LUPTON Ellen Lupton is a writer, curator, and 11



Installation view of “Face Values,� organized by Cooper Hewitt, Smithsonian Design Museum for the 2018 London Design Biennale. Photo: David Levene

graphic designer. She is director of the Graphic Design MFA program at Maryland Institute College of Art (MICA) in Baltimore, where she also serves as director

of the Center for Design Thinking. As curator of contemporary design at Cooper Hewitt, Smithsonian Design Museum since 1992, she has produced 13


numerous exhibitions and books, including Mechanical Brides: Women and Machines from Home to Office (1993), Mixing Messages: Graphic Design and Contemporary Culture (1996), Letters from the Avant-Garde (1996), Skin: Surface, Substance + Design (2002), and The Senses: Design Beyond Vision (2018). MATTER ARCHITECTURE PRACTICE Matter Architecture Practice is co-directed by Sandra Wheeler and Alfred Zollinger. Matter has received 14

top honors for its work in exhibition design, which seeks to tell complex stories about data and society through engaging, physically rich environments. Matter was a finalist of the PS1/ MoMA Young Architects Program and the winner of AIA New Practices New York, a juried selection recognizing upand-coming, innovative firms in the city. SUPPORTERS Process Lab is made possible by major support from Alice Gottesman.


Photo: David Levene


Zachary Lieberman, Expression Mirror, 2018, copyright Zachary Lieberman


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