Tokopedia Nyam!

Digital Campaign

As one of the youngest players in the food delivery service, Tokopedia Nyam needs to create a bold campaign in order to create a bang, as the name “Nyam” isn’t yet friendly to the ears of public.

Brand: Tokopedia

Pujasera, Pusat Jajan Sejuta Rasa, is a mini campaign to showcase the wide range of food available in Tokopedia. Using an illustration with vivid colors to distinguish each variety of food clearly.

The Digital Video version of Pujasera, focusing on the wide range of food and the analogy of easy delivery. Responsible for ideation, art direction and illustration

Journey: Scan the barcode Get pop up message of Nyam Syndrome Get directed to Tokopedia Nyam microsite

Cheeky key visuals where we don’t show foods to advertise Nyam. Instead, consumers are “diagnosed” with Nyam Syndrome where they can’t see the food. The cure to this syndrome is Tokopedia Nyam.