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Festival Kreasi +62
Digital Campaign
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The objective is to create a campaign with a strong local tone to it to grab the attention of young adult buyers.
‘Jamet’ and ‘Alay’ trends were resurfacing amongst +62 Netizens, especially in this Tiktok era and around the younger generation—target market of Festival Kreasi +62. We saw this as an opportunity to tap the trends into the campaign, visual-wise and copy-wise.
Responsible for art direction, ideation, illustration, and graphic designing.
That’s why the visuals aren’t that far off from mundane local things we encounter almost everyday: stiker angkot, iklan tembok, lukisan truk, etc.
Responsible for art direction, ideation, illustration, and graphic designing.
