Festival Kreasi +62

The objective is to show that you can have fun too while investing and trading. Investment doesn’t always have to be intimidating.

‘Jamet’ and ‘Alay’ trends were resurfacing amongst +62 Netizens, especially in this Tiktok era and around the younger generation—target market of Festival Kreasi +62. We saw this as an opportunity to tap the trends into the campaign, visual-wise and copy-wise.

Responsible for art direction, ideation, illustration, and graphic designing.

That’s why the visuals aren’t that far off from mundane local things we encounter almost everyday: stiker angkot, iklan tembok, lukisan truk, etc.

Responsible for art direction, ideation, illustration, and graphic designing.