In association with Gungho Co Agency, a live brief was set whereby you were to partner one of the agency's clients with a charity and produce a cause marketing campaign. Pairing personal knowledge of swimming and the lack of support due to funding from the NHS for mental health services, the Speedo x Mind Charity: Swim Mindfully Campaign was birthed. Through this project, I produced both a full marketing and PR plan, detailing business background knowledge, cause marketing, competitor analysis and trend awareness. Then, I developed a range of marketing tactics using retention and follow up methods to produce a range of creative outcomes for the package. The campaign was felt strongly about by the University, so I was then selected to present at Gungho Co HQ in Birmingham, and pitch to the head of the agency.
