PR & MARKETING REPORT
JESSICA PRICE MCEWAN - FAS5040
PR & MARKETING REPORT
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Client Introduction. Market Share. Global Market. Consumer.
Cause Introduction. Obsticle. Opportunity.
Situational Analysis. PESTLE. Stakeholders. SWOT. Market Mapping. Perception Audit.
Marketing Strategy.
Objectives. Message | Market | Media. Execution Methods. Costings & Timeline. Metrics & Retention.
PR Strategy.
Objectives. Message | Market | Media. Execution Methods. Costings & Timeline. Metrics & Evaluation. 2
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Contents. JESSICA PRICE MCEWAN - FAS5040
PR & MARKETING REPORT
2000 1991
[noun]
Speedo balances quality performance swimwear with affordability to provide a service for both competitive swimmers and fitness or leisure swimmers. Due to it’s long lasting and well established reputation, Speedo is and has been the market leader in the swimwear performance sector.
/’spi:deu/ 1. INFORMAL short for speedometer.
Speedo launches the pioneering FASTSKIN® swimsuit, inspired by shark skin.
Pentland Group takes ownership of Speedo.
1976
Speedo is the official Olympic swimwear choice for the Montreal Olympics, with 52 of 54 teams competing in the brand.
2.TRADEMARK men’s brief, tight swimming trunks.
1928 1914
The name "Speedo" was born from a slogan "Speed on in your Speedos".
Speedo was founded by Alexander MacRae, in Australia.
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Client Introduction. JESSICA PRICE MCEWAN - FAS5040
PR & MARKETING REPORT
(Maslows Hierarchy of Need s, 1967))
Speedo’s current market entry point is £10 and exit point is £420 (Speedo, 2019). This suggests that Speedo has a vast product range which aligns to different consumers. The main two consumer tribes are ‘Speedo Performance’ and ‘Speedo Lesuire’.
[High End Fashion]
The global swimwear market was valued at $18,454 million in 2017, and is projected to reach $28,148 million by 2024 (MarketWatch, 2019). This shows real growth in the market and could offer scope for brands within the market to expand.
[Mass Market]
Direct Competitors:
Indirect Competitors:
hy
arc er
Hi of Fa ion
sh 6
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Market Share. JESSICA PRICE MCEWAN - FAS5040
PR & MARKETING REPORT
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United Kingdom
Germany
France
United States
Spain
28.81%
10.37%
9.16%
8.24%
3.1%
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Global Market. JESSICA PRICE MCEWAN - FAS5040
PR & MARKETING REPORT
An estimated
52%
of online Speedo consumers are male. In 2019, Speedo’s age distribution saw 19% of it’s consumers as between 18-24 and 29% between 25-34.
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Consumer. JESSICA PRICE MCEWAN - FAS5040
PR & MARKETING REPORT
Approximately, 1 in 4 people in the UK will experience a mental health problem each year. (Mind Charity, 2017) 12
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JESSICA PRICE MCEWAN - FAS5040
PR & MARKETING REPORT
for better mental health
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Mind is a mental health charity that was founded in 1946 by Stephen Fry (Mind, 2019). The charity offers support and advice to people in England and Wales dealing with mental health problems and lobbies the government and local authorities on their behalf. With over 70,000 local campaigners and over 100,000 calls answered on the helplines, Mind are able to offer people a range of support regarding their mental health (Mind, 2019).
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Cause Introduction. JESSICA PRICE MCEWAN - FAS5040
PR & MARKETING REPORT
It is estimated that
During the last parliament, funding for mental health services in England was cut by 8.25% - that’s almost
only 25%
of people with mental health problems receive support each year.
£600 million
50%
6,507 people
Despite the NHS in England’s proposed plan to spend £12.2 billion on mental health services in 2018/19, mental health is still at a crisis point. This is due to the NHS activity on mental health services accounts for 23% of it’s budget, but only receives enough funding to cover 11% (BBC, 2018).
of people wait over 3 months for talking therapies and over 105,000 people spent time in hospital because of their mental health.
in the UK in 2018, took their own life. A rate of 11.2 deaths per 100,000 people.
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Obstacle. JESSICA PRICE MCEWAN - FAS5040
PR & MARKETING REPORT
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“Being in the water is an immensely rewarding opportunity to practice mindfulness.” Quote from Jade Edmistone, an Australian ex-Olympic swimmer who used swimming as an outlet to help with her bipolar disorder (Jade Edmistone, 2019). 18
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PR & MARKETING REPORT
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Almost half a million British adults with mental health problems have stated that the number of visits to a medical professional regarding their mental health has reduced as a result of swimming (swimming.org, 2018).
s t l u d a n o i l l 4 mi
1.
Alongside swimming being a form of meditation alone, there is also opportunity for guided meditation within this campaign. The value of the meditation market is set to double from $1.2 billion in 2017 to $2 billion by 2022 (GoodBody, 2019). Since 2012 the number of people practicing meditation has tripled, demonstrating demand within the market. Currently, it is believed that globally between 200 and 500 million people meditate.
This could offer opportunity for the campaign to relieve pressure from the NHS in order to offer people therapeutic outlet for their mental health.
hat t y a tly s n a n i c a fi t i i ign s in Br s a h of g s n i m m o t swim ymp s e h t d n. reduce or depressio y anxiet
has received
31 million downloads
since launching, whereby consumers can listen to guided meditation podcasts. 5
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Opportunity. 21
JESSICA PRICE MCEWAN - FAS5040
PR & MARKETING REPORT
PESTLE Political and Economical
Firstly, brexit uncertainty could lead to issues within sourcing and jeopardise supply chain. Alongside this, there is current suggestion that the minimal wage may increase which could further price inflation across the company as workers will expect a higher pay rate (The Guardian, 2019). Speedo also relies heavily on a UK profit market, exemplifying these concerns due to the change in UK retail landscape alongside international markets.
Social
The influx of social media has led to backlash around body image. This could transition into the swimwear market and sales could slump. As suggested by a survey in 2015, “Almost half a million women in England have given up swimming in the past decade amid fears about how they look in the pool, according to research.” (Active People Survey, 2015) Further research, commissioned by John West as part of their Get Yourself Shipshape campaign, surveyed 2,000 adults and found that not wanting to wear a swimming costume in public was one of the top reasons British people avoid public pools (Grazia, 2019).
Technology
Speedo invest a lot of money into performance wear technology to provide hi-tech suits, as well as their swimwear accessories such as goggles. However, swimming are laggards with innovation outside of the apparel market, as Nick Bitel suggests, “Swimming hasn’t moved on. Running and cycling, you’ve got apps... The market hasn’t developed in any way in swimming” (Telegraph, 2015). Speedo’s response to this, was by launching the ‘Speedo On’ app in US only.
Legal
Speedo are owned by a parent group called the Pentland Group, meaning it’s performance and brand reputation could be affected by any changes from above. Ethical and Environmental Speedo promotes ethical trade within its factories and shows transparency as a business listing “fair working hours, fair wages and welfare of suppliers employees.” As well as this, Speedo have recently collaborated with House of Holland to push both fashion and sustainability limits, with a range based from recycled fishing nets.
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STAKEHOLDERS Speedo’s main stakeholders are driven by various reputation drivers (Morris & Goldsworthy, 2019). The Pentland Group, who are driven by the financial transparency of the brand. Social engagement will be driven by current brand ambassador atheletes who are endorsing for Speedo. Finally, the FINA (Interational Organisation for Swimming) are concerned with the product and service quality offered to consumers.
Situational Analysis. 23
JESSICA PRICE MCEWAN - FAS5040
PR & MARKETING REPORT
SWOT Strengths
Due to well it’s established reputation, Speedo remains as a market leader in the competitive swimwear market. The market is not saturated, and in growth stage. Speedo were the first to launch a hi-tech innovative suit, the ‘FastSkin’ in 2000 (Speedo, 2019). and other competitors have seen the success of this. Also Speedo sponsors many national swim teams around the world who add to their brand reputation.
Weaknesses
The majority of profit for the brand comes from competitive swimwear suits so could miss out on more fashion focused gaps in market. From primary research, 87% of respondents percieve Speedo to be unfashionable. This is something that could be developed. Secondly, Speedo is the subsidiary of a brand management company which may sell it any time and it could lose financial muscle.
Opportunity
The competition intensifying in the competitive swimwear industry, the company could focus more on the fashion wear and broaden its scope, which would aid growth in the market. After the success of the business in hitech swimwear, it may explore the similar opportunities in other fields such as related accessories. 64% of respondents agreed that technology could be used in a more efficient way in other fields such as related accessories - Speedo Digital Audio Player.
Market Mapping advanced tech
Gap in the market for something that uses advanced technology, but is low in retail price.
low price
high price
Threats
Political and economical landscape of the UK market may cause inflation of prices, sourcing problems. Operation costs such as raw material and utilities may also increase drastically due to economic pressures; it will be very difficult for the business to offer inexpensive swimwear to the consumer. Finally, competitors may join hand in order to compete with Speedo. non existent tech
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JESSICA PRICE MCEWAN - FAS5040
PR & MARKETING REPORT
“
value functional basic shapes plain colours small trunks
fastskin costumes well established sponsorships olympics athletes
During a perception audit, two focus groups were formed at a lesuire centre based off Speedo exisiting dual customer: Speedo Performance and Speedo Lesuire. Publics were asked to write down any key words they would use to describe the brand Speedo.
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A survey perception audit found that publics perceive Speedo to be 47% functional but could use technology in more advanced ways. A further 88% of publics said that they have never swam using waterproof earphones, suggesting there is a gap in the market.
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78% of children were wearing Speedo goggles during observations of swimming lessons. A further 63% of children were wearing Speedo swimwear. 8
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Perception Audit. JESSICA PRICE MCEWAN - FAS5040
RK MA
GE SSA ME
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PR & MARKETING REPORT
Marketing Objectives By the 2020 Olympic Games, Speedo will drive sales by 23% amongst target market through exclusive product sales. Within 3 months, Speedo’s use of technology in swimwear accessories will have grown by 42% and be sustained through core lines. The ‘Speedo On’ app will see a download increase of 49% in the UK due to innovative additions and collaborative practice with Mind.
MEDIA
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Marketing Strategy. JESSICA PRICE MCEWAN - FAS5040
PR & MARKETING REPORT
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Speedo
Name: Lee
Name: Bethan
Age: 32
Age: 20
Gender: Male
Gender: Female
Swimming Experience: 6 years
Swimming Experience: 11 years
Interests/Hobbies: Fitness, Business, Travel and Culture
Interests/Hobbies: Travelling, Swimming, Crime and Work
Lifestyle: Family Orientated, Active and sporty Cautious Planner
Lifestyle: Active and busy, Comfortable Communities
Income/Education: Businessman, Household salary allows for disposable income
Income/Education: University student studying Criminology and works part time
Living: Urban Living
Living: Urban Living
Shopping Habits: 2-3 times a month, usually in-store
Shopping Habits: 3-5 times a month, usually online
(Acorn Classification, 2018)
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app
Apps have become an integral part of the way consumers interact on a daily basis. According to Statista in 2017, there are currently 6.3 million apps available (Statista, 2017). The Speedo On app, launched in the US but has had a low download rate (SimilarWeb, 2019). Relaunching in the UK market will aim to improve this.
Exclusive Product
Marketing Pack
Campaign Video
Launching an exclusive product alongside the campaign will create suspense among target market as well as a sense of urgency. Their wants and needs will start to alter through persuasive marketing, making consumers perceive that they need the product (Maslow, 1967).
Prior to launch, customers will receive a marketing pack to educate them on the cause that the campaign is led by, why mental health is at crisis point, and how Speedo is going to help overcome this.
In 2019, SpeedoUk’s Youtube channel had just under 8,000 subscribers and out of all social media platforms, was the highest marketing engagement at 52.78% (SimilarWeb, 2019). This is something that will be sustained through producing a campaign video.
Market | Message | Media. 31
JESSICA PRICE MCEWAN - FAS5040
PR & MARKETING REPORT
Speedo On App
Exclusive Product / Marketing Pack
Campaign Video
The additional app section will have a range of guided meditation podcast tools that customers can use alongside the exclusive earphones whilst swimming either for leisure or training purposes. Customers will receive a free trial for 7 days, before being offered to upgrade to £4 per month, of which 50% will go directly to the Mind charity. Social listening will be used to do an in-app continual perception audit based on customer insights and engagement.
Hydro-earphones are an upcoming product in the sportswear market and something Speedo could benefit from implementing into it’s brand. A 20% of retail sale price will go to directly to Mind charity, which will be translated to the consumer through POS and swing tickets/packaging. In order for this to achieve the proposed sales objective, the innovative product will be introduced to potential customers through a marketing pack, whereby they can learn about Mind as a charitable organisation and how the campaign will aid the mental health crisis. The product would then be launched later on in response of suspense.
As suggested by Renderforest (2019), 86% of online marketeers use video content, and claim it grows revenue 49% faster than non video. To underpin the whole campaign, a motion video will be uploaded onto Speedo’s own Youtube channel to target exisiting consumers of the brand. As well as this, the 30 second long advert will be targeted as an ad on related channels linked to mental health, sport/fitness, athletics and Olympics.
As well as this, users will have the option to enable location services, and in doing so the app will locate nearest swimming pools to them. This convienece led tool will further encourage customers to get in the pool. It will be relaunched via an update on both iOS and Android app stores, to appeal to both technology consumer groups and how they intereact.
Event Invites Personalised invites will be sent out to guests using the campaign print design as the front cover. An additional view finder in the iconic Speedo logo shape will be inside the envelope and invitees will use this to reveal the message of the campaign: “swim mindfully”. This adds an interactive element to the invites.
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The video will be slightly ambigious in order to generate topical discussion points and for cutomers to investigate further. The lyrics of the song chosen will help to emphasis the message of the campaign and creative a short narrative. Once the video is live, it will firstly be published on Youtube which will generate the majority of social traffic, but then onto other platforms such as Speedo.co.uk, Facebook and Instagram.
Execution Tactics. 33
JESSICA PRICE MCEWAN - FAS5040
PR & MARKETING REPORT
Event will be at the London Aquatics Centre. Invited guests will have the opportunity to interact with upcoming exclusive product. Existing brand ambassadors will tease product and event on their social channels.
Consumer apprehension from campaign video will drive better results for exclusive product and Speedo On app relaunch. This will be available on Speedo.co.uk and across iOS and Android app stores.
12th of June 2020
6th of July 2020
4th of May 2020
22nd of June 2020
Marketing packs will be sent out to the campaign’s key stakeholders. This will inform them of what the campaign is about and how it will impact on their personal mental health and the Mind charity.
Campaign video will go live on the SpeedoUK Youtube channel, and start to emerge on Youtube ad rolls on targeted content. This will summarise the basis of the campaign and advertise exclusive product pre-launching.
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App download increase of 153.87% in the month of July 2019 (SimilarWeb, 2019). This demonstrates that the optimum time to relaunch the app to maximise performance.
Tactic
Costing
How Often
Speedo On app
Low cost to campaign due to agency/in house team
One-off development
Video Campaign
Low cost to campaign due to agency/in house team
One-off development (30secs - 1 min)
Youtube Advert
10p - 30p per view
On targetted channels with themes of sport, olympics and mental health videos
Exclusive Product
Low cost to campaign due to agency/in house team
One-off development
Marketing Pack
£10,000
400 packs
Event Invites
£1,000
200 people
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Timeline & Costings. JESSICA PRICE MCEWAN - FAS5040
PR & MARKETING REPORT
In order to measure the success of the new Speedo On app, download rates taken from Android and iOS app stores will be used to calculate customer interaction with the campaign. After purchasing the exclusive product, customers will be asked at the checkout to complete a 3 question survey: 1)
How would you rate your customer service? 1*
2)
2*
3*
4*
5*
How did you hear about this product? Ambient media
Speedo
Video campaign
Event
Social media posts
Other
app
Metrics for the marketing pack will be measured dependent on customer action after receiving the pack. For example, the rate of donations to the Mind charity or page visits directly to Speedo.co.uk and the time spent on the website.
Retention Methods In order to retain customer activity on the Speedo On app, consumers will be tied into a monthly subscription of ÂŁ4 (50% of which will go directly to Mind). 84% of marketers believe that personalisation directly impacts customers retention and loyalty (Econsultancy, 2018). Incorporating leverage personalisation on the app through profiling and push notifications will retain customer interaction.
The video campaign metrics will be determined firstly through cost, as YouTube ads are pay per view. Secondly, it will be measured using click-through-rate directly to the website.
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Push notifications detailing how customer subscription payment has helped aid Mind charity, rewards for donating, and discounts for friend referrals will further encourage engagement with the campaign. Both positive and negative customer service will be followed up across all social platforms. Finally, strategic use of FOMO which will be communicated to consumer audience on social channels off the back of the PR event.
Metrics & Retention. JESSICA PRICE MCEWAN - FAS5040
RK MA
PR Objectives
GE SSA ME
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PR & MARKETING REPORT
Acceptance – Challenge aware and latent public’s on their perceptions of mental health by 16% within the 3 month time period of the campaign. Awareness – Educate aware public’s on how swimming can aid personal mental health over the length of campaign and have a long-term effect. Action – By the 2020 Olympics, there will be an increased engagement with swimming and the use of the Speedo On app by 38% amongst active publics.
MEDIA
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PR Strategy. JESSICA PRICE MCEWAN - FAS5040
PR & MARKETING REPORT
STAKEHOLDERS The Mind Charity will have the highest impact from the campaign, as publics perception of mental health will alter and the chairty through asocciation will become the place for support. The NHS will have a mid impact as the campaign is aimed to relieve financial and resourcing pressures from the NHS mental health services by encouraging publics to swim rather than seek medical support.
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PR Event
Ambient Media
Interpersonal communication tactics are key within PR to maximise personal involvement (Smith, 2017). Through hosting a PR event, publics will be educated on the mental health issues the campaign hopes to combat, as well as the opportunity to interact with the products. It is suggested that 95% of marketers agree that live events provide attendees with a valuable opportunity in an increasingly digital world (Visme, 2019).
Media fragmentation and digital disruption has made retargeting on social media sites through algorithms a saturated PR platform (Forbes, 2019). According to SimilarWeb (2019), 65% of public’s did an organic search for Speedo.com. and this is something that will be maintained through the use of ambient media.
Market | Message | Media. 41
JESSICA PRICE MCEWAN - FAS5040
PR & MARKETING REPORT
Ambient Media In collaboration with artist Samantha French, forms of ambient media will generate interest and engagement that will be posted and shared organically by both active and aware publics, as well as latent and non-publics. Speedo’s currently has a 21.4% social trafficking on it’s Facebook site, so publics may primarily post here. However, as a visually led platform, Speedo’s Instgarm interaction may increase. The hashtag “ #swimmindfully “ will be used to communicate the message of the campaign and encourage publics to do the same. This form of organisational PR (Smith, 2017) aims to reach a wider audience and maximise engagement with the campaign.
PR Event Then, to make this accessible to latent publics, further ambient media will be placed in areas that the NHS have highlighted that their mental health services are struggling due to funding (BBC, 2018).
The event will be held at the London Aquatics Centre at the Olympic Park, making it a central and memorable location for the campaign. Concept artist, Leandro Erlich’s Illusory Swimming Pool installation will inspire the aesthetic of the event, allowing guests to feel as though they are underwater. In this space, representatives from the NHS Mental Services, Mind charity, and Speedo Brand Ambassadors will be invited as guest speakers. Jade Edminstone will also be invited to speak, as a key inspirational athlete behind the campaign.
Locations include: NHS Somerset NHS Dudley NHS Manchester NHS Luton
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The art will be located in different areas around the UK that are linked to both mental health and swimming. Firstly, the art will be placed on street walls near heritage grade two listed swimming pools across the UK such as; Health Hydro, Swindon; Popular Baths, London; Saltdean Lido, Sussex.
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Invitees will get the opportunity to interact with the exclusive product both within the installation and in the actual pool. The Independent newspaper is Speedo.co.uk’s top publisher (SimilarWeb, 2019) and so therefore would be invited in order to get gained media coverage for the campaign. This would make it more credible to publics through the use of third-party endorsement.
Execution Tactics. 43
JESSICA PRICE MCEWAN - FAS5040
PR & MARKETING REPORT
Over a six week period, public’s will share artwork across social networking sites. As a brand, Speedo will be inactive on social media to allow engagement to grow organically. This will achieve shared coverage for the campaign.
After the event, earned media from press will start to emerge in newspapers and online magazines making campaign more credible to public’s.
April 2020 onwards
June 2020 onwards
Tactic
Costing
Event Venue Hire & Catering
£8,000
Installation Build
£5,000
Staff & Security
£1,000
13th of April 2020
12th of June 2020
Mind Charity Volunteers
FREE
Samantha French ‘s artwork will start to appear in the relevant areas outlined in the tactics. This ambient media will cause prehype amongst public’s and use flighting to emphasis this.
Pulsing methods will have created apprehension for lead up to the event at the London Aquatics Centre. Main stakeholders will attend, alongside invited press such as the Independent newspaper and online magazine swimming.org.
Guest Speakers (Jade Edminstone & Head of Mental Health Services NHS)
FREE (they will recieve media coverage)
Ambient Media
£5,000
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Timeline & Costings. 45
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PR & MARKETING REPORT
Exposure Metrics
Organic message emerges through ambient media amongst all publics.
Objective
Target
Output
The campaigns total circulation reach will be calculated through it’s social following on: 7.94K (UK) 151K (International)
Engagement Metrics
Will be measured through Instagram/Facebook likes, shares and circulation. Journalists may see this and share it to main stream news using message resonance with the “#swimmindfully”.
Influence Metrics This would be measured using a secondary perception audit, with ‘Speedo Lesuire’ and ‘Speedo Performance’, gathering their opinions on the brand and campaign post pitch. This would have a long term social impact as pressure will be released from the NHS as they will look to get in the pool or engage with Mind Charity instead of seeking support from medical professionals.
23.1K (UK) 438K (International) 667K Outtake
Publics opinions will start to alter from the campaign which can be evaluated through continual perception audits. This shift in opinion will happen through social engagement with the PR event and ambient media.
Outcome
Then publics behaviours start to change as they engage with the campaign through increase in people swimming and seeking NHS support less. (Morris and Goldworthy, 2019)
Action Metrics Event attendance, donations to the charity or engaging with the Speedo On app subscriptions (download increase) show how message has spread through the PR strategy. (Smith, 2017)
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Metrics & Evaluation. JESSICA PRICE MCEWAN - FAS5040
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Academic References:
Mind.org.uk. (2019). Home | Mind, the mental health charity - help for mental health problems. [online] Available at: https://www.mind.org.uk [Accessed 4 Oct. 2019].
2019, 2. (2019). Top 22 Meditation Statistics Reveal Data and Trends for 2019. [online] The Good Body. Available at: https://www.thegoodbody.com/meditationstatistics/#Meditation-Popularity [Accessed 2 Oct. 2019].
Morris, T. and Goldsworthy, S. (2019). PR today. 2nd ed. Red Globe Press, pp.150173. News.griffith.edu.au. (2019). Australian swimmer to guide RUOK Day pool meditation. [online] Available at: https://news.griffith.edu.au/2019/09/11/olympicswimmer-to-guide-ruok-day-pool-meditation/ [Accessed 9 Oct. 2019].
Acorn.caci.co.uk. (2019). Acorn - The smarter consumer classification | CACI. [online] Available at: https://acorn.caci.co.uk [Accessed 9 Nov. 2019]. Alliedmarketresearch.com. (2019). Swimwear Market Size, Growth, Trends, Industry Analysis 2024. [online] Available at: https://www.alliedmarketresearch.com/ swimwear-market [Accessed 8 Oct. 2019].
Ons.gov.uk. (2019). Suicides in the UK - Office for National Statistics. [online] Available at: https://www.ons.gov.uk/ peoplepopulationandcommunity/birthsdeathsandmarriages/deaths/bulletins/ suicidesintheunitedkingdom/2018registrations [Accessed 9 Oct. 2019].
BBC News. (2019). NHS therapy service failing in one in seven areas. [online] Available at: https://www.bbc.co.uk/news/health-45895541 [Accessed 9 Nov. 2019].
Rafalson, B. (2019). 10 Jaw-Dropping Event Marketing Stats That Point to the Future of the Industry. [online] Endless Events. Available at: https://helloendless. com/event-marketing-stats/ [Accessed 5 Oct. 2019].
Full Fact. (2019). Mental health spending in the English NHS. [online] Available at: https://fullfact.org/health/mental-health-spending-england/ [Accessed 8 Oct. 2019].
Rumsby, B. (2019). Body image worries make half a million women give up swimming. [online] Telegraph.co.uk. Available at: https://www.telegraph.co.uk/ news/uknews/11378695/Body-image-worries-make-half-a-million-women-give-upswimming.html [Accessed 15 Oct. 2019].
Gilliland, N. and Gilliland, N. (2019). 12 stats that prove why personalisation is so important – Econsultancy. [online] Econsultancy. Available at: https://econsultancy. com/12-stats-that-prove-why-personalisation-is-so-important/ [Accessed 9 Nov. 2019].
Savage, M. (2019). Philip Hammond plans world’s highest minimum wage. [online] the Guardian. Available at: https://www.theguardian.com/society/2019/may/05/ hammond-increase-minimum-wage-low-pay [Accessed 9 Nov. 2019].
Jadeedmistone.com. (2019). [online] Available at: https://www.jadeedmistone.com [Accessed 9 Nov. 2019].
SimilarWeb.com. (2019). Similarweb.com - Digital World Market Intelligence Platform. [online] Available at: https://similarweb.com [Accessed 4 Oct. 2019].
Just Swim. (2019). Swimming improves mental health | How swimming eases the mind. [online] Available at: https://www.swimming.org/justswim/swimmingimproves-mental-health/ [Accessed 8 Oct. 2019].
Smith, C. (2019). Interesting Headspace Facts and Statistics. [online] DMR. Available at: https://expandedramblings.com/index.php/headspace-facts-andstatistics/ [Accessed 15 Oct. 2019].
McLeod, S. (2007). [online] Highgatecounselling.org.uk. Available at: http:// highgatecounselling.org.uk/members/certificate/CT2%20Paper%201.pdf [Accessed 5 Oct. 2019]. McManus S, Bebbington P, Jenkins R, Brugha T. (eds.) (2016). Mental health and well-being in England: Adult psychiatric morbidity survey 2014. Leeds: NHS digital.
Speedo.com. (2019). Swimwear & Swimming Accessories | Sports Swimwear | Speedo UK. [online] Available at: https://www.speedo.com/uk/en/ [Accessed 1 Oct. 2019]
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Visual Learning Center by Visme. (2019). The Future of Event Marketing: Trends and Challenges [Infographic]. [online] Available at: https://visme.co/blog/eventstatistics/ [Accessed 9 Nov. 2019]. 50
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References. JESSICA PRICE MCEWAN - FAS5040
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JESSICA PRICE MCEWAN - FAS5040