COMMUNICATION TASK The message of the campaign is to bring back the sensuality that Tom Ford created during his period as Gucci’s creative director without losing Alessandro Michele aesthetics and essence. Looking Gucci’s advertising history since Alessandro Michele as the creative director of the brand, the is having more or less the same lately, it is difficult to know exactly if a product is from the last season or not because they are always on the same line. It does not mean that they are not doing well, on the contrary, the house is still one of the tops of the world. Alessandro Michele has brought breathtaking, new proposals and fresh air to the brand so the idea is to maintain these aesthetics but taking into account the sensuality once Gucci had in the 90s and 2000s thanks to Tom Ford. It is going to be something that will take people’s attention because 2000s is a huge trend nowadays in the industry of fashion, many brands are going back to 2000s icons.
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