Branded Organisms

To understand and create the world of tomorrow we need to identify the existing conventions and explore the impact that the new forces will have on our lives. A big shifting force lies in the progressive digitalisation of our world. ‘Branded Organisms’ explores what our lives will be when everything will be made of ones & zeros. We live our lives under the influence of many artifacts: brands, magazines, design, art etc. They are all still static identities. but with the arrival of exciting new forces we will be able to bring them to life. We will create identities with which we can interact and connect. The digital will humanize reality because reality is made of artifacts. The opportunities of seeding are amazing - we are dealing with a never-before-seen (brand) environments and innovation. We have no books on 'How to' yet. Learning by doing is our transition. Searching for outdated conventions & shifting forces is our ambition to progress.