N E H C T I K D BR-N branding game to create ven i r d y g e t a r A st ds n a r b g n i l a ppe a r o f s e p reci
A collaborative game to cocreate appealing brands in an inspiring and fun way
Based on scientific research
Brands stimulate desire when they trigger specific human drives
<< Vision
Brands are build by intensive collaboration
Combining fun, science, play and a diďŹ&#x20AC;erent mindset helps people create appealing brands
<< Insight
The SIX-C-MODEL速 provides insights and direction
Interdisciplinary branding team
<< Who
Game goals >> Discussion
Inspiration
BR-ND KITCHEN
Team building
Playing with science
Creating appealing brands
Knowledge transfer
Co-creation
A strategy driven branding game for co-creating appealing brand recipies
Client relation development
(sub) conscious selection
Category drives
Sub-goals of the game Goal of the game Game essence
When >> BR-ND KITCHEN
Analysis
Creation
Decision
The game is the kick-oďŹ&#x20AC; in the creation phase in branding
Implementation
MORE INFO?
ne e o K r e d Alexan -nd.com br koene@ 3801287 5 +31(0)6 mer a r C m i K .com d n r b @ cramer 2973804 2 +31(0)6 jart l a G t s Joo .com d n r b @ galjart 17780 0 8 4 6 ) +31(0 m r-nd.co b . w w visit w