Business Focus 2011 by Teton Media Works, Inc.

June 22, 2011

Special Advertising Supplement

BUSINESS FOCUS 2011 Adventure Camper Rentals Asymbol Imaging Atelier Ortega Backcountry Baby Beautiful Thrifty Rich Black and White Ink Blue Sky Sage Cafe Bean @ Rafter J Cafe Genevieve Core Changes With Carey Dialogue Business Strategy Diamond Wireless Dog Jax/Invisible Fence Eagle Vision Center Edward Jones Investments ER Home Space Feet First Orthotics Fitzgerald’s Bicycles Floral Art Granite Auto Great Harvest Bread Co.

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Gros Ventre OB/GYN 10 Headwall Sports 11 J.G. Home Improvements 11 Jackson Hole Book Traders 12 Jackson Hole Compunet 12 Jackson Hole Feed & Pet Supply 13 Jackson Hole Playhouse 13 Jackson Hole Retreats 13 Jackson Hole Shooting Experience 14 Jackson Hole Women’s Care 14 Jackson Lodging Company 14 Jackson Whole Grocer 15 Jackson’s Hole Bar and Grill 15 Jairus Noble Salon 16 Jolly Jumbuck 16 Knobe’s Office Supply 16 Lila Lou’s 17 Linen Alley 17 MacPhail’s Burgers 18 O’Ryan Cleaners 18 Pinky G’s Pizzeria 18

Prestige Media Design Profile Massage Pro-Motion Chiropractic RARE Gallery Rebecca Smith Rendezvous River Sports RMB Jennings Rocky Mountain Bank Shades of Jackson Hole Skin Effects Snake River Brewing Co. Stockton & Shirk Teton Bean Cafe Teton Toys Teton Weight Loss Clinic Thai Plate Track the Tag Transformative Fitness 215 Trigger Taxi and Nature Tours Waddell & Reed West Lives On Gallery

FROM THE EDITOR

Welcome to the Jackson Hole News&Guide’s 2011 Business Focus section, wherein you will find a whopping 63 articles about new business ventures launched in the past year as well as new services offered by long-standing entrepreneurs. This is the 18th edition of this special

section, and it has become one of the favorite, most-read annual publications of the News&Guide. That is, no doubt, because we all enjoy learning about what our friends and neighbors are up to, what great ideas they have had and how they have turned those ideas into a reality we all can enjoy and benefit from.

19 19 20 20 21 21 21 22 22 22 23 23 24 24 24 25 25 26 26 27 27

Also, with the state of the national economy still very much in the news, it is interesting and inspiring to see so many people forging ahead, taking risks and trying something new. So let’s wish them all the best of luck, and let’s all stop in at these businesses and give their services and products a try.

2 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011

Visit Us at Our New Location 28 E. Broadway • On the Square next to Coldwater Creek

Your Summer Sunglass Headquarters

The New Smith Summer Rx Eyeglass Frames are in! Jackson’s Zeiss Lab Connection for Excellence in Rx Lenses! See Better! Feel Better! photo: David MacAlpin

Open 10:30am-5:30pm Mon.-Sat. • 733-5022 217057

G N I N 0PE 0/

T S F W P S F H S V # S P G © +ACKSON )OLEeS /EWEST FAMILY 3ESTAURANT s %STABLISHED IN HONOR OF THE OWNER S BUSINESS PIONEERING GRANDMOTHER AGNES MACPHAIL s &RESH GROUND BEEF DAILY OUR PROPRIETARY GRIND IS OPTIMIZED FOR TENDERNESS AND mAVOR

Ray Reeves, owner 675 Roice Lane 200-0621 AdventureCamper.com

––––––––––––––––––––––––––––––––– oaring gas prices are causing many people to abandon plans for big road trips this summer, but one company has an economical solution. Adventure Camper Rentals rents tent trailers so people who might normally pull a trailer across country — adding significantly to their fuel costs — can just drive their car to Jackson and rent a trailer. And locals can rent a travel trailer for whatever time they need. Both options allow travelers to save money on lodging, as campgrounds that accommodate trailers are the most economical — and usually the most beautiful — places to stay. Adventure Camper Rentals’ Jackson location is its third. The others are in Denver and Colorado Springs, Colo. Owner Ray Reeves had long wanted to open a Jackson Hole branch. “Yellowstone and the national parks are far and away our number one destination,” he said. If you are driving to Jackson, you can rent a tent trailer or a mid- or full-size trailer. This allows you to get the best gas mileage on your way to the valley. If you are flying to Jackson, Adventure Camper Rentals rents Jeep Commanders and 12-passenger vans that can pull the trailers. The company also will take you to and from the airport and help plan an itinerary for while you are here. Reeves said simple math shows the cost savings of not towing a trailer on a road trip. Those savings usually cover the cost of renting a trailer, and then some. “In general, pulling a tent trailer is not really hard on your car,” Reeves said. “It’ll probably shorten your fuel economy by 15 percent. What we’re

BRENT MCWHIRTER / NEWS&GUIDE

Ray Reeves and Adventure Camper Rentals has trailers that sleep anywhere from three to eight campers.

really hoping for is someone from Missouri or Kansas or Minnesota … will do a little bit of quick math. With the gas savings, they will be close to getting a free camper by not towing their own camper.” Adventure Camper Rentals has allnew 2011 trailers. Most of the fleet consists of pop-up tent campers, which make for “an extremely affordable family vacation,” Reeves said. “There’s almost not another choice out there in terms of affordability,” he said. The smallest sleeps three people, the midsize four to five, and the biggest six to eight. The smaller campers have awnings, stoves, sinks, refrigerators and furnaces. The bigger trailers have ovens, toilest, showers and microwaves. Reeves is accepting reservations as far in advance as people want to make them. “You can’t reserve too early,” he said. Half the cost is required as a deposit, with the balance due 21 days before the trip. People can cancel before that 21-day window and receive all their money back, less $50. – Whitney Royster

Asymbol Imaging

s 3PECIALTY CUSTOM BURGER BUNS FRESH BAKED DAILY s #RISP AND SAVORY FRIES FRESH CUT DAILY s &RIENDLY SERVICE BEYOND YOUR EXPECTATIONS

Mike Parillo, office manager 535 Deer Drive, No. 514 734-1122 AsymbolImaging.com

s ,OCALLY SOURCED INGREDIENTS FOR UNCOMPROMISED FRESHNESS AND mAVOR

s #OMMON SENSE VALUE MOST MEALS INCLUDING MORE THAN BURGERS START UNDER s 3TOP BY AND MEET LOCAL OWNER/OPERATORS "RUCE $AWN "OLLINGER

8EST #ROADWAY +ACKSON )OLE 8: 217054

Special supplement written, produced and printed by the Jackson Hole News&Guide Publishers: Michael Sellett, Elizabeth McCabe Associate Publisher: Kevin Olson Editor: Richard Anderson Layout and Design: Kathryn Holloway and Jenny Francis Photography: Brent McWhirther Copy Editors: Jennifer Dorsey, Sam Petri Features: Allison Arthur, Thomas Dewell, Kelsey Dayton, Jennifer Dorsey, Kevin Huelsmann, Johanna Love, Dina Mishev, Katy Niner, Sam Petri, Cara Rank, Sarah Reese, Whitney Royster, Amy Schenck, Tram Whitehurst, Brandon Zimmerman Director of Sales and Marketing: Kate Sollitt Advertising sales: Amy Golightly, Viki Cross, Adam Meyer, Karen Brennan Advertising Coordinator: Meredith Faulkner Advertising Design: Stacey Oldham, Lydia Wanner, Audrey Williams, Caryn Wooldridge Pre-press: Brent McWhirter, Kyle Brewer Pressmen: Greg Grutzmacher, Jeff Williams, Bryan Williams, Dale Fjeldsted Office Manager: Kathleen Godines Circulation: Corry Koski, Kyra Griffin, Pat Brodnik, Gary Bourassa Copyright 2011 Jackson Hole News&Guide P.O. Box 7445, 1225 Maple Way Jackson, WY 83002 (307) 733-2047 FAX: (307) 733-2138, www.jhnewsandguide.com

Adventure Camper Rentals

––––––––––––––––––––––––––––––––– hat began as an online art gallery has spawned a full-scale printing shop that has the ability to handle just about anything its clients can dream up. With a state-of-the-art printer and a staff full of artists, Asymbol Imaging brings a technological and creative edge to printing, tackling everything from signs and posters to wallpaper and one-of-a-kind prints. “We want you to come to us and challenge us with creative ideas,” painter and Asymbol office manager Mike Parillo said. The company, which grew out of Asymbol Gallery, attempts to bring a new level of attention and care to the digital world. “We call it handmade digital,” Parillo said. That approach means Asymbol employees take a hands-on approach to helping clients with their projects. They don’t “just hit print,” Parillo said. Instead, employees work with clients to bring their ideas to fruition. “If you come to us with an idea, we try to take it to the next level,” Parillo said. Asymbol Imaging, located on South Highway 89, near Enclosure, uses an Epson 11880 large-format printer that can handle massive print sizes at stunning resolution — 2,880 dots per inch. In trying to test the limits of their printer, Asymbol staff produced some unframable prints (60 by 108 inches) that have been relegated to tubes. The company uses archival ink-jet printing on everything from fine art and photo paper to canvas. Asymbol Imaging also

PRICE CHAMBERS / NEWS&GUIDE FILE PHOTO

Claire Johnson, Travis Rice and Mike Parillo head up Asymbol Imagine, providing solutins to Jackson’s hardest print problems.

offers some photography services through its studio, including small product photography runs and art reproduction, as well as scanning and image processing. Asymbol’s imaging services were born out of the collective’s online art gallery, which launched about two years ago. After getting the website up and running, Asymbol employees decided they wanted to have control over how the art was being printed to dial in the quality of the prints. They began working on prints from the artists featured in the gallery and then decided to offer their services to the community. The result is a company that handles printing for Volcom, an international film tour for snowboard pro Travis Rice and the Brooks Street Classic surf tournament in Laguna Beach, Calif., as well as a wide range of imaging services for local artists and businesses. – Kevin Huelsmann

BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011 - 3

Atelier Ortega

Backcountry Baby Stephanie Thomas, owner 245 W. Pearl Ave. 200-4904 Backcountry-Baby.com

Oscar Ortega, pastry chef, master chocolatier Atelier Ortega: 150 Scott Lane CoCo Bar: Wort Plaza, 115 W. Broadway 734-6400 AtelierOrtega.com

––––––––––––––––––––––––––––––––– ackson Hole has always known how talented pastry chef and master chocolatier Oscar Ortega is. In June, Dessert Professional magazine also recognized Ortega, naming him one of the top 10 pastry chefs in America. He was the only pastry chef on the list from the Rocky Mountain region. “With more and more remarkable talent filling the ranks of dessert professionals, being recognized as one of the best has gained a new level of prestige,” Dessert Professional editor Matthew Stevens said. Ortega is celebrating this achievement by opening a new downtown chocolate and dessert bar. CoCo Bar will open in The Wort Plaza in early July. CoCo Bar will have a dedicated frozen dessert station serving around 10 flavors of gelato, five sorbet flavors, entremets glace (ice cream cakes) and frozen desserts on a stick (popsicles to most of us). Chef Ortega and his staff of 10 make the gelato — as they do absolutely everything in both shops — from scratch. Many of the gelato flavors on the menu this summer will be sneak previews of what Ortega plans to make at the Gelato World Cup in Rimini, Italy, in 2012. Although Ortega has an uncanny ability to know flavor combinations that work and those that are better in theory than reality — spiced mocha cardamom tonka bean petit gateau, anyone? — his gelato and sorbet flavors are fairly

B BRENT MCWHIRTER / NEWS&GUIDE

In June, Dessert Professional magazine name Oscar Ortega one of the top 10 pastry chefs in America. He is the only one in the Rocky Mountain region on the list.

tame. Popular flavors include the mango (Ortega’s favorite), chocolate, pistachio and coconut. The dessert bar also will serve Ortega’s nonfrozen confections as well. CoCo Bar isn’t the only new thing Ortega has going on. Back at Atelier Ortega, the chef and his staff are working on new flavors and menu items. Ortega won’t divulge the details but said he is working on a new line of chocolate bonbons and pralines. “Ten of the existing flavors will be gone, and I will replace them with 10 new creations,” he said. Ortega’s expanded menu includes artisan bread, macaroons, caramels and savory items like crepes, quiches, salads and croissant sandwiches. His coffee menu has also been expanded, and his Mexican Hot Chocolate is now available in 14-ounce tins, so you can make it at home. “Whatever we’re making, we make it from scratch and pursue culinary perfection,” Ortega said. Atelier Ortega is open 7 a.m. till about 7 p.m. seven days a week. CoCo Bar will be open 7 a.m. to 10 p.m. – Dina Mishev

––––––––––––––––––––––––––––– ecoming a mother can be overwhelming. A new Jackson business, Backcountry Baby, aims to take the fear factor down a notch by providing new and expectant parents with many of the items they will need to make it through the first year of baby’s life and beyond. Most of the products are otherwise unavailable in Jackson, yet have a large following among the parenting community. “I wanted to help people raise babies in Jackson Hole without having to order everything on the Internet,” owner Stephanie Thomas said. The store offers cloth diapers by Fuzzi Bunz, wet bags to tote soiled diapers or swimsuits, organic onesies by Baby Soy and reusable swim diapers by Bummis. There are many products to help you wear your baby: multiposition carriers by Boba, elegant silk slings by Sakura Bloom, cozy Sleepy Wraps. There also are nursing tanks and bras by Glamour Mom, a Magic Stick natural diaper cream, all-natural rubber pacifiers and teething rings, locally made nipple cream and nontoxic Clementine Art products, including crayon rocks, markers and modeling dough. “I haven’t ordered anything that I haven’t used myself,” Thomas said. Many products can help parents travel with an infant, such as little tubes of Peter Rabbit Organics fruit snacks, KidCo tents in lieu of portable cribs, and compostable diaper cover inserts that don’t contain plastics. Thomas hopes the downtown store will become a place where people can hang out and learn about options to their parenting problems, whether the conundrum is a cracked nipple or potty-

PRICE CHAMBERS / NEWS&GUIDE FILE PHOTO

Clayton and Ellery Preheim and Stephanie Thomas offer baby and tot product in keeping with Jackson’s green, on-the-go lifestyle.

training problems. “I want to introduce all the resources we have in this area to a broader audience,” Thomas said, “and bring it to a comfortable, downtown space.” The store will feature a lending library of parenting books, toys and a couch where children and spouses can get comfortable, and child portraits by photographer Morris Weintraub lining the walls. Once a month, Thomas plans to host an event such as “What’s a Doula, and Why Would I Need One?” That talk is set for 5 to 7 p.m. June 28. First-time parents in Jackson have often spent a decade or more as adults hiking, biking and traveling, and most don’t want to give up that lifestyle when they have children, Thomas said. “We want you to live the life you used to live, without 800 pounds of plastic in your house,” Thomas said. “We want to continue to live a simple, healthy lifestyle while integrating a baby into it. We want to help people adapt.” Thomas and her husband, Clayton Preheim, have 18 months of experience as parents with their son, Ellery. – Johanna Love

At Gros Ventre OB/Gyn we strive to provide our patients with exceptional & compassionate care. We are a leading group of dedicated board certified physicians, certified midwives and nurse practitioners specializing in high and low risk obstetrics and gynecology. We provide a wide range of services, including female urinary incontinence, infertility, endometrial ablation and various methods of birth control. We also offer services for pelvic reconstruction & laparoscopic surgery. Our office is currently accepting new patients. If you have any questions, please give us a call. PAMELA STOCKTON AND MELINDA SHIRK 99999999

Maura Lofaro, M.D., F.A.C.O.G. Christina Moran, C.-F.N.P.

We proudly announce the transition of Pamela Stockton Interiors to Stockton & Shirk Interior Designs. Melinda takes the ownership role while Pamela continues design work through Stockton and Shirk Interiors Designs. The design duo continues client specific service as we value every project from conception to completion.

(307) 733-0274

Please call (307) 734-1005 to schedule an appointment. We look forward to seeing you and being partners in your healthcare!

215720

WWW.STOCKTONANDSHIRK.COM

Shannon Roberts, M.D., F.A.C.O.G. Jennifer Zeer, C.N.M., W.H.N.P.

Gros Ventre OB/GYN P.O. Box 1844, Jackson WY, 83001 Phone: (307) 734-1005 | Fax: (307) 734-1165

Please proof and call Viki at 739-9539 or return via Fax at 733-2138. Thanks!

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PDF PROOF?

4 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011

Beautiful Thrifty Rich Shawn Galbraith O.D.

Come see us at our New Location

Caryn Cook, owner 65 Mercill Ave. 699-1195 cook.caryn@rocketmail.com

––––––––––––––––––––––––––––––––– here’s nothing like being in the right place at the right time. This kind of luck is the concept behind Beautiful Thrifty Rich, and it was what allowed the consignment store to open back in November. Owner Caryn Cook started on a lucky Extending trend when she moved back to Jackson at Hours to the right time to open a business: just as a Mon.-Fri., 9-5 landlord was willing to negotiate a cheap rent on a month-to-month basis because the building had been empty for more than two years. Then, before she even had time to think, people were just giving her stuff. “I didn’t buy anything,” said Cook. “Not even the computer.” Please proof and call Viki at 739-9539 or return via Fax at 733-2138. Thanks! PDF PROOF? So many stores had gone out of business, she easily secured clothing racks, display cases and start-up furniture. And since everything in the store is on consignment, there was very little overhead to opening the store, which Cook owns with her mother, Tami. Beautiful Thrifty Rich helps shoppers who are also hoping to get lucky find designer items at discounted prices — clothing, jewelry, furniture and more. The store concept is pretty simple: People bring in items they no longer have any use for, and Cook places them in the store inventory. When an item sells, 40 percent of the price goes to the owner and 60 percent to the store. For handmade items, art and furniture, the split is 50:50. 10-6 monday - Saturday Items have 30 days to sell before they go on sale for 50 percent in a back room 970 west broadway | (307) 734-6001 216850 of the store. After 90 days, owners can reclaim their items or donate them to WE SHIP ANYWHERE

1325 S. US Hwy 89, Suite 102, Smith’s Plaza • 733-3936

217214

Welcoming New Patients

Visit our New Location the front of Powder Horn Mall

Huge Selection Used, New, and Unusual

20% off new books everyday

Jackson Hole Book Traders

BRENT MCWHIRTER / NEWS&GUIDE

Consignment shop Beautiful Thrifty Rich sells gently used designer jewelry, furniture and more. The quality is high, as owner Caryn Cook is selective about what she accepts.

support Habitat for Humanity. “I tell people that, if stuff is cute, it will sell,” she said. To keep the quality high, Cook is very selective about what she accepts. “We get a lot of True Religion jeans, Coach purses and Tadashi dresses,” she said. Someone even consigned an entire Louis Vuitton collection. Prices for items range widely, depending on the style, but designer jeans can be bought for as little as $45 Cook likes people to set up an appointment to bring items in so she can make sure she has space. Items should be clean, seasonal and in good shape. “Things come and go so fast,” she said. Beautiful Thrifty Rich is open every day from 10:30 a.m. to 5 p.m. If you “like” the shop on Facebook, you can find out about new deliveries and “girls night out” sales and fashion shows. Photographer Arnica Spring shares the store’s space with a studio and area for taking portraits. – Allison Arthur

Black and White Ink

New menu Items for summer!

Sherry McDavid, owner 866-411-3979 BlackAndWhite-ink.com

T Plus all your favorite breads, sweets and sandwiches!

Located at 155 Center Street (just ofF the NE corner of the Town Square)

Open Mon-Sat 7am to 7pm 307-734-8227

216617

––––––––––––––––––––––––––––––––– hink the print newspaper industry is dying? Think again, because it’s actually expanding. Witness Black and White Ink, which delivers The New York Times and the Wall Street Journal to places throughout Teton County and southeast Idaho. The company is not only still delivering newspapers but also is expanding its outlets. In addition to its numerous outlets in Jackson Hole, Black and White Ink delivers both papers daily to West Yellowstone, Mont. — to the Book Peddler and the Corner Conoco — and is expanding coverage to places in Island Park, Idaho. Bil McDavid, who works for the company operated by his wife, Sherry, said it’s true many people are now reading their papers online, but his business has far from plummeted. “There are a lot of people that like to have that physical piece of paper in their hands and don’t want to read on a computer screen until their eyeballs fall out,” he said. Based in Tetonia, Idaho, Black and White Ink has been delivering papers for 20 years. In Jackson Hole, its outlets include Hungry Jack’s, Wilson Gas and Pearl Street Bagels in Wilson. In town, outlets include Jackson Whole Grocer, Albertsons, Cafe Boheme, The Bunnery and Valley Bookstore. At the book store, they maintain a “Bookaroo” list for people to reserve their weekly copy for pickup; sign up and get a discount. Black and White Ink also brings papers to Dornan’s in Moose, Signal Mountain Lodge, the Jackson Lake Lodge bookstore and Colter Bay gas sta-

BLACK AND WHITE INK / COURTESY PHOTO

Black and White Ink delivers The New York Times and Wall Street Journal in Jackson Hole, southeast Idaho, area national parks and elsewhere in the region.

tion, and the Mangy Moose liquor store in Teton Village. Over the hill in Idaho, it delivers to Broulim’s, Pendl’s Bakery, the Milk Creek Grill and the Evergreen Chevron gas station in Victor. McDavid said the company operates through a delivery network 365 days a year. Home delivery is still being researched: Getting a part-time person who can handle the route, combined with the cost of fuel with homes spread out so far around the valley, has been problematic. The papers travel from a printing plant in Salt Lake City to Idaho Falls. From there, they are distributed throughout the region. McDavid said the papers get to their destinations between 7 a.m. and 8 a.m. West Yellowstone and Island Park will have their papers sooner, he said, because of their proximity to Idaho Falls. So for people tired of sitting in the glow of the computer and eager to spill crumbs and coffee on a real paper, keep Black and White Ink in mind. “We’re still here,” McDavid said. – Whitney Royster

BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011 - 5

Blue Sky Sage

945 W Broadway Jackson, WY 83001

Customer Appreciation Night

Blue Sky Sage Horseback Adventures Bobbi and Mike Wade, owners/ outfitters Big Piney 307-260-7990 BlueSkySage.com

––––––––––––––––––––––––––––––––– ooking for a nose-to-tail trail ride?Keep looking. Blue Sky Sage Horseback Adventures does none of that. Catering to intermediate and advanced riders 16 and older, the outfitter’s fourand seven-day trips average five to seven hours of riding a day. And the riding is always done at a pace above a plod. Many times, it’s not even on a trail. “We encourage people to get out into the brush and ride and challenge themselves,” says Bobbi Wade, owner/outfitter with husband Mike Wade. “We provide an active, hands-on horseback experience for small groups of people, active, well-mannered saddle horses to ride, remote locations that put folks in the heart of real, wide-open spaces, and a comfortable wilderness camp,” Bobbi Wade said. Perhaps you’re noticing a theme: active riding. “On a horse, you can be a passenger or a rider,” Wade said, “and being a rider is the way to go. We welcome riders.” Most of the riders Blue Sky Sage welcomes are women … not that it is against having men on its trips, which are capped at six riders. Blue Sky Sage does several weeklong women-only trips throughout the summer. Other weeks are a mix of couples and groups of girlfriends. “We don’t really get groups of guys,” Wade said. “We’ll get a single guy every so often.” New this year are four-day trips.

We want to thank you for a great first year in Jackson BLUE SKY SAGE HORSEBACK ADVENTURES / COURTESY PHOTO

Riders looking for real adventure need look no farther than Blue Sky Sage Horseback Adventures.

“Not everyone has the time to take off into the backcountry for an entire week no matter how much they love horses,” Wade said. Though based in Big Piney, Blue Sky Sage Adventures will pick up and drop off clients in Jackson. This year’s camp is along the Green River south of Big Piney. From mid-June through the end of September, Blue Sky Sage’s operating season, clients will stay at the camp each night of their trip and do different rides each day. Either Bobbi or Mike leads each ride. Both third-generation Wyomingites who grew up on ranches, they have led trips all over the Teton, Shoshone and Washakie wildernesses. Blue Sky Sage can accommodate nonriding companions. “There’s fishing and hiking all around the areas we’re riding in,” Wade said. Every evening when riders return, there is a cocktail hour with hors d’oeuvres. Meals are prepared fresh. Vegetarians can be accommodated, but camp cooks really shine when it comes to preparing grass-fed beef and buffalo.

We will have food, door prizes, and great prices on all phones and accessories. We want to show you how much we appreciate your business

We are now hiring wireless consultants. Resumes will be accepted during store hours. 215726

The Women’s Health Center & Family Care Clinic

Cafe Bean @ Rafter J Alane Fraser, owner 3103 Big Trails Drive Opening summer 2011

Come join us Wed, July 6th, 3:00-7:00 PM

– Dina Mishev

Cafe Bean –––––––––––––––––––––––––––––––– nyone who lives south of Jackson or who drops children off at the new child care center in Rafter J will soon have a convenient place to grab a coffee and a bite to eat. Cafe Bean @ Rafter J is expected to open later this summer in a renovated log cabin at the entrance to the South Park subdivision. The cafe on the first floor of the two-story cabin will provide a much-needed service for people living and working in South Park who currently don’t have any option other than to drive into town, consultant David Pritchard said. Owner Alane Fraser and general manager Shane Drake grew up visiting the valley and have always loved Jackson Hole, Drake said. Fraser has lived here since the 1990s and saw the cabin as a great place to provide a much-needed service in Rafter J, he said. “We hope to serve the community down there more than anything else,” Drake said. The cafe will offer a full-service coffee bar, selection of smoothies, bakery items and a full breakfast menu. Some of the offerings will include eggs to order, breakfast burritos, biscuits and gravy, and breakfast sandwiches. Patrons will be able to sit down for a meal, either inside or outside the cafe, or take their food to go. For lunch, the cafe will have salads, soups, sandwiches and other items for sit-down or take-out. The cafe will have room for up to 40

307.733.8303

CAFE BEAN @ RAFTER J / COURTESY PHOTO

Later this month, Cafe Bean @ Rafter J will open, saving South Park residents a trip to town for coffee or lunch.

people inside. Customers who choose to eat outdoors will enjoy the peaceful setting on the deck near a creek. Cafe staff is considering offering pizzas to go in the evenings, after the grill closes, Drake said, but there are no plans for sit-down dinners at this point, he said. The cafe also will carry retail items and some light grocery products such as milk, bread, beverages and other things that might save customers a trip into town. The 5,500-square-foot cabin has been gutted and reworked from top to bottom, Pritchard said. Cafe customers will find a relaxing, comfortable setting that includes hardwood floors, a brick fireplace and matching service counter. Upstairs, Brandy Armijo will manage N8V Salon, a new day spa and salon. An opening date has not yet been set, but Drake is in the process of hiring employees. He’s looking for a full-time line cook or chef and counter help. The cafe also will have a barista. Menus might be a little fluid at first, Pritchard said. “We’ll see what people buy and don’t buy,” he said. “It will take some time to settle on the menu.” – Sarah Reese

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734-1313 for an appointment THE WOMEN’S HEALTH CENTER and FAMILY CARE CLINIC 555 E. Broadway, Suite 108 217076

6 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011

Dialogue Business

Dialogue Business Strategy Inc. John Morgan, owner/president 699-1159 SalesIsTheNewMarketing.com

––––––––––––––––––––––––––––––––––––––––––––– afe Genevieve gives its customers what they like by serving breakfast all day — from 8 a.m. to 3 p.m. — and by offering the earliest happy hour in town, from 3 to 5:30 p.m. every day. And weekend brunch has become a local favorite. Dinners, served nightly from 5:30 p.m., are poised to become popular, too. Now, with summer finally here, Cafe Genevieve lures with its plentiful outdoor seating, with tables set up on the front porch and on the deck. In the morning and at night, heaters take the chill off outside eating. Happy hour specials encourage outdoor basking with $5 cocktails, $3 bottled beers and $5 glasses of wine. Conveniently located one block from Town Square, Cafe Genevieve is housed in a historic log cabin, built in 1910 by Roy and Genevieve Van Vleck. Back then, it was the social center of town as the only home with a water well. Since the opening of Cafe Genevieve last spring, the log home has again become a community gathering place under partners Fred and Daryl Peightal and Joshua Governale, who is also executive chef. Inspired by the history of its location, Cafe Genevieve specializes in home cooking and welcomes families with open arms and a kid menu. Signature dishes include a fried green tomatoes appetizer and a seared Idaho trout dinner entree. Breakfast favorites include huevos con chile verde and eggs Benedict. The menu is peppered with New Orleans inspiration, expressed in dishes like catfish etouffe and fried chicken, a recipe based on the birds served at the iconic Willie Mae’s Scotch House. This summer, look for more Southern barbecue and seafood specials on weekend nights. Weekdays bring lunch specials, and weekends offer special brunch items. With a smoker on-site, Governale cures all the pork products on the dinner menu. Governale also taps his Italian heritage with pasta dishes like pappardelle and spaghetti carbonara. In the fall, Cafe Genevieve plans on introducing a weekly Italian night: family-style dinners plating Italian classics like chicken Parmesan and pasta. Also on deck for the fall is the return of bottomless mimosas and Bloody Marys on weekends. Cafe Genevieve also offers catering. Call the restaurant for information. Reservations are available for weekend brunch and dinner, while breakfast and lunch reservations are available only for parties of six or more.

–––––––––––––––––––––––––––––––––––––––––––––– fter working as a trainer in other Jackson gyms for more than 12 years, Carey Clark has opened her own place: Core Changes with Carey. The personal trainer, certified in one-on-one and group fitness as well as YogaFit, now specializes in TRX. TRX is an all-body training system in which your body is the machine, Clark said. TRX allows exercisers of any level to work out in the same way, adjusting their body positioning to make the moves more or less difficult. “You can train a really fit athlete along with beginners, and they can both receive an equally great workout,” Clark said. TRX engages core muscle groups in every exercise. The rope-and-pulley system hangs from a bar on the ceiling and allows you to easily adjust the equipment and your body to work out every major and minor muscle. “I like to be as multifunctional as possible and to involve the core with everything,” Clark said. “We are never just standing on two feet lifting one weight, I always try to aim for full-body power strengthen.” Core Changes with Carey offers group classes and semiprivate and private training. “I like to keep the intensity up and keep it fun so we don’t get that boredom factor,” she said. Clark works hard to keep the momentum up for the entire training period by incorporating as many muscle groups as she can during each exercise. Clients may be suspended by the ropes while doing pushups and engaging the core muscles the whole time. “People sometime just think of core as a six-pack, but it is an entire muscle system that wraps around the whole body and keeps everything strong,” she said. As someone who understands the economic structure in Jackson, Clark has a workout program to meet everybody’s budget. Options include a punch card that offers 10 classes for $110. New clients can sign up for the first class free. If you choose one-on-one personal training, Clark will customize your routine and can include yoga as well as specific circuit training to keep your heart rate up during strength work. Clark also can help with a nutritional program. “I know that, now that the weather is getting nice, a lot of people want to do their recreational sports, but doing cross-training all year long is important,” she said. “I know it is great to be outside, but you need to stay strong for the sports you love.”

–––––––––––––––––––––––––––––––––––––––––––––– inety percent of marketing happens after a customer becomes aware of a product, said John Morgan, owner and president of Dialogue Business Strategy, which began offering sales and marketing consulting services to area businesses last July. “Yet most businesses spend the majority of their time and BRENT MCWHIRTER / NEWS&GUIDE money on product awareness,” he said. “I John Morgan of Dialogue founded Dialogue to Business Strategy believes help businesses put marketing plans should focus energy into market- on building relationships, not ing strategies that will just product awareness. benefit them at the cash register. Just creating product awareness doesn’t do that.” It’s about working smarter, not harder, he said With 20 years of experience in the sales and hospitality industries, Morgan decided to start Dialogue Business Strategy after noticing firsthand how companies often fail to make the most of their marketing. It was again firsthand experience that taught Morgan how to do it right: build relationships. “Customer engagement is all about relationship development,” he said. During stints in sales at the Jackson Hole Mountain and Grand Targhee resorts, Morgan began training employees in forming strong relationships instead of in advertising. “Don’t just go out and tell people what we do, but learn what people want and adapt what we do to that,” is how he explained his reimagined training strategy. During the 2009-10 winter season — the first season in which Morgan’s new training program was implemented — Targhee’s skier days and lift ticket sales increased by double digits, and lodging increased by 27 percent. “We focused on customer engagement, as opposed to awareness,” he said. Not that product awareness should be ignored, but it can be done less expensively using Morgan’s relationship approach. “Utilizing relationships, you can increase awareness without spending a lot of money,” he said. Using those same relationships, you can then increase revenue without significant additional work. “So you’re going to put ads in the newspaper or on the radio,” he said. “I come up with a strategy that converts the awareness generated by those into actual sales. “I exist to help companies make more revenue, shifting their focus from awareness to engagement,” he said “The business is going to place an ad to attract customers. I turn that ad into money.” Morgan works with new and established companies. The techniques of relationship marketing can work for any size or type of business, he said.

– Katy Niner

– Allison Arthur

– Dina Mishev

BRENT MCWHIRTER / NEWS&GUIDE

Core Changes with Carey specializes in TRX, an all-body training system that adjusts to each person’s level.

BRENT MCWHIRTER / NEWS&GUIDE

Executive chef Joshua Governale peppers the menu at Cafe Genevieve with tastes of the South.

Core Changes with Carey

Cafe Genevieve

Carey Clark, owner 970 W. Broadway, Suite B 690-4302 CoreChangesWithCarey.com

Daryl and Fred Peightal, Josh Governale, partners 135 E. Broadway 732-1910 CafeGenevieveJH.com

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BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011 - 7

BRENT MCWHIRTER / NEWS&GUIDE

Thomas Mikkelsen can help you keep your pets safe with an Invisible Fence solution.

Ethan Lee, Tyler Spialek and Jake Levenson of Diamond Wireless can provide Verizon users with all they need.

Diamond Wireless

Steve Winn, district sales manager 945 W. Broadway 733-8303

–––––––––––––––––––––––––––––––––––––––––––––– here was a time when Jackson Hole residents who had Verizon cellphones were forced to drive to Idaho Falls to find an exclusive retailer. With the opening of Diamond Wireless last July, Verizon users can now find convenience and customer service just minutes from home. “You can get everything you need through our store, right here,” said Steve Winn, district sales manager. “Our competition is not able to do that. We’re a onestop shop for all your needs.” One of Verizon’s six national accounts, Diamond Wireless is the company’s largest provider in the western United States. Based out of Salt Lake City, Diamond Wireless boasts 170 stores throughout the West and South, from California to Georgia. With few stores in Wyoming, the company noticed a hole in the market in Jackson. Almost a year ago, Diamond Wireless opened the store on West Broadway. “We felt like the customers up here weren’t getting the service they needed,” Winn said. Now, Diamond Wireless is the only full-service Verizon store in the valley, he said. “That’s all that we deal with,” Winn said. “That means better prices and service for our customers. Instead of going online to get a phone, you are able to do it right in our store. Instead of calling up someone to buy insurance, do it right here.” In the store, customers will find a knowledgeable sales staff and the largest selection of Verizon phones in the valley. And if better prices are advertised anywhere, Diamond Wireless will match that offer. Also, mention this article and the store will give $25 off a phone and 15 percent off an accessory. What’s more, Diamond Wireless can handle every aspect of your cellular account, from setting up insurance to finding just the right accessory. Customers can even pay their bills in person at the storefront. “It’s the small things that make it easier for most people,” Winn said. That means top-notch customer service. Diamond Wireless tries to have the most knowledgeable staff that will spend as much time with a customer as needed. “We want you in our store to learn your phone and get the right phone for you,” Winn said. Choosing Verizon service also adds coverage that competitors can’t offer, such as in Yellowstone National Park. “We’re the only one that gives people the opportunity to stay connected,” Winn said. – Cara Rank

DogJax/ Invisible Fence

DogJax/Invisible Fence of the Tetons Thomas Mikkelsen, owner P.O. Box 3947 733-3647 tetons@invisiblefence.com InvisibleFence.com

–––––––––––––––––––––––––––––––––––––––––––––– very pet owner knows the feeling. Has the dog rummaged through the garbage, again? Has the cat knocked over the Christmas tree? Did one of the animals dig under the fence to get out and roam the neighborhood? Invisible Fence of the Tetons can help put those fears at ease, using the latest, proven technology and training to keep pets safe at home and out of trouble. “What I like about this is that it’s an automated system,” owner Thomas Mikkelsen said. “You don’t have to be there. It’s the best way to deter behavior that’s happening consistently.” Mikkelsen, who recently took ownership of the dealership, offers the Invisible Fence brand’s 37 years of proven experience to Jackson Hole and Victor and Driggs, Idaho. The company is a pioneer in the concept of electronic pet containment. The Invisible Fence brand can deter animals from digging in gardens or under fences to escape and wander. Invisible Fence also offers pet containment without fences. There are indoor systems, too. “If your dog gets in the garbage or is constantly on your couch, there are other solutions,” Mikkelsen said. With indoor units that are as small as a smoke detector and mild enough for cats and puppies, Invisible Fence of the Tetons can keep your pets out of mischief. Indoor units come with customizable settings and can be used for temporary issues, such as keeping the cat away from the Christmas tree during the holidays. Invisible Fence brand solutions also make sense in terms of cost. A traditional wood fence can cost four to five times what an Invisible Fence solution costs. It’s ideal for people whose homeowners associations may not allow fences or who want to maintain open space. Mikkelsen also owns DogJax, a dog-training business. “The training aspect of this concept makes all the difference in the world,” he said. Typically, he needs three, hourlong sessions to familiarize pets with the Invisible Fence brand solution. “We play into the three senses,” he said. Property lines are flagged so pets can see the boundaries. The fencing also makes a beeping sound, sometimes inaudible to human ears. Finally, pets receive a slight sensation if they cross the fence line. “You don’t have to be worried about coming home to the dog getting out or into the garbage,” he said. “This is peace of mind to know your pets are safe and secure at home.” – Cara Rank

NEWS&GUIDE FILE PHOTO

Eagle Vision Center and Dr. Shawn Galbraith have relocated to a larger space in Smith’s plaza.

Eagle Vision

Eagle Vision Center Dr. Shawn Galbraith 1325 U.S. Hwy. 89, Suite 102 733-3936 eaglevisioncenter@googlemail.com EagleVisionCenter.com

–––––––––––––––––––––––––––––––––––––––––––––– fter almost four years in the valley, Eagle Vision Center has grown so much it needed a new space. The valley’s premier eye-care center is now in the Smith’s Food and Drug plaza and is open 9 a.m. to 5 p.m. Monday through Friday. Services offered range from routine eye care for children and adults to the diagnosis and treatment of eye conditions and surgery referrals. Staff at Eagle Vision Center works hard to accommodate all insurance plans, so receiving services is seamless and easy for patients, Dr. Shawn Galbraith said. Primary eye-care services include comprehensive eye exams and fittings for frames and contact lenses. Galbraith has extensive experience in ocular disease, pediatrics and primary eye care. He specializes in fitting hard, soft and Synergeyes contact lenses, and he takes time to fit each patient according to his or her daily needs. Eagle Vision has a wide selection of frames and prescription sunglasses. Brands such as Oakley, Ray-Ban, Maui Jim, Calvin Klein, BCBG, Nicole Miller, Laura Ashley and many others are available. Eagle Vision will help you find the frame that’s perfect for you. Galbraith uses the latest technology in the diagnosis and treatment of eye injuries, infections and diseases, including macular degeneration, glaucoma and cataracts. If you are interested in corrective eye surgery, Galbraith co-manages treatment with a surgeon who rotates through the office. Galbraith can perform an evaluation to determine if you are a good candidate and will recommend the surgery that is best for you. Pre- and post-operative care also is offered. Galbraith graduated from Southern California College of Optometry and has been an optometrist for eight years. “I enjoy the interactions with people, and I’m fascinated with the fields of optics and biology and physics,” Galbraith said. Before coming to Jackson, Galbraith was an optometrist in the military in Germany. He is originally from Idaho and operates a satellite clinic in Rexburg. When patients come to Eagle Vision, they can expect excellence in eye care and a friendly and kind office atmosphere. Eagle Vision had been located on East Broadway before the move, Galbraith said. “We’ve grown enough that we just need more space, and we wanted to situate our office in a more visible and attractive location.” – Sarah Reese

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8 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011

BRENT MCWHIRTER / NEWS&GUIDE

Patty Cook, an Edward Jones Investments financial advisor, helps clients manage their money to achieve their goals.

Edward Jones Investments

Patty Cook, financial advisor 180 N. Center St., Suite 4 733-3657 Patty.Cook@edwardjones.com

–––––––––––––––––––––––––––––––––––––––––––––– atty Cook, a financial advisor with Edward Jones Investments, offers clients something that will never go out of style: the opportunity to sit down with an actual person to discuss how they can manage their money to achieve their goals. In a world where everything seems to be about the Internet, working face-to-face with people and building long-term relationships remain cornerstones for Edward Jones, a St. Louis-based company with nearly 7 million customers. “Edward Jones Investments caters to individuals in the individual communities in which they live and work,” Cook said. At her office at 180 N. Center St., Cook talks to clients about their stage of life, their financial situation and their goals. She assesses their tolerance for risk and tailors plans to the needs of each individual, couple or family. Investing is viewed by Edward Jones as a marathon, not a sprint. Rather than chasing fads, the company favors a buy-and-hold strategy and a balance of growth and income-producing investments that will perform well over the long term. The company offers equities, bonds, long-term care and life insurance, mortgages and more. “Our array of products is deeper than a lot of other companies’,” Cook said. People generally want help in four main areas: planning for retirement, enjoying retirement, paying for children’s or grandchildren’s education, and reducing taxes. Many folks don’t have the time to investigate all the options for managing their money. That’s where Cook comes in. She can show them, for example, how to accelerate the growth of their savings by shifting some money out of low-interest saving accounts into bonds. She can advise clients about tax-advantaged and tax-deferred investments so they keep more of their hard-earned dollars. She can help them to consolidate 401(k) accounts from past jobs and to get back on track if their plans have been derailed by the housing slump. “I truly enjoy meeting new people and offering investment ideas they have never heard of or do not know much about,” Cook said. “I love showing them how, if they put money away, they save on taxes and pay themselves versus the IRS.” Cook’s career as a financial planner follows her 35 years in banking. She opened her office in mid-January after completing the rigorous studies required by Edward Jones and building a client base from home. “It’s another good chapter in my career,” she said. – Jennifer Dorsey

BRENT MCWHIRTER / NEWS&GUIDE

At ER Home Space, Ed Rosario offers furniture for every room of the house, including the bedroom. He carries Serta’s Better Homes and Gardens mattresses and says he offers the best prices in town.

ER Home Space

Ed Rosario, owner 520 S. Highway 89, in Kmart Plaza 733-4148 EROfficeSpace@aol.com

–––––––––––––––––––––––––––––––––––––––––––––– d Rosario wants Jackson residents to stop driving to Idaho Falls or Pocatello to find affordable bedding and home furniture. At his west Jackson showroom, Rosario offers the same furniture lines — and often a wider selection — than can be found elsewhere. “It’s pretty much the same stuff you can get in those Idaho stores,” he said. “People don’t realize they can get the same things in Jackson, but they can actually get it at better prices without having to pay delivery charges.” At almost 7 years old, with three years in its current location, ER Home Space has always focused on home furnishings and office equipment. But recently, Rosario decided to expand his furniture offerings to provide valley residents more options for outfitting their homes. “People still come in here and don’t know that we are here and that we sell home furnishings,” he said. The shop carries an array of items for every room in the home, including bedroom, dining room and living room sets. Buy a bunk bed for the kids or choose a Serta mattress for yourself. Rosario said he has the best prices on Serta mattresses in town, with queen-size mattresses available for under $1,000. ER Home Space carries Serta’s Better Homes and Gardens mattress collection, which features a range of sleep options from innersprings sets to the latest in specialty foam and latex models. All feature design details unique to Better Homes and Gardens, such as embroidered patterns and colored thread. Customers also can find competitive prices on 100 percent leather furniture as well as metal and wood pieces. Furniture selections can be found online at www. coasterfurniture.com and www.emeraldhome.com. “Where can you go and buy this kind of furniture in Jackson?” Rosario said. “Nowhere.” The business is a natural segue for Rosario, who sold home furnishings when he lived in the New York. “I made some connections, made some phone calls, saw the opportunity and took a risk,” he said. In addition to the showroom, ER Home Space carries a “huge” catalog of furnishings customers can purchase. Orders can arrive within four to five business days. And there’s no extra charge for delivery. “It’s just a misconception that if you buy it in Jackson, you’re going to pay higher prices,” he said. “That is not the case with us at all. I encourage customers to compare prices.” – Cara Rank

BRENT MCWHIRTER / NEWS&GUIDE

Kurt Geister makes foot orthotics that align the body to prevent aches and pains.

Feet First Orthotics

Kurt Geister, pedorthist Located in Emerg-A-Care 982 W. Broadway (Powerhorn Mall) 413-7785

–––––––––––––––––––––––––––––––––––––––––––––– o two fingerprints are identical. The same goes with feet. “They’re not even the same left to right,” said Kurt Geister, proprietor of Feet First Orthotics. He should know. He’s taken care of thousands of feet. As a pedorthist and orthopedic shoe technician, he makes foot orthotics that align the body so activities like hiking, running, golfing, skiing and snowboarding are easier and don’t make backs and feet hurt. “So many people have aches and pains,” Geister said, “and it’s about misalignment.” Geister was the fitting specialist at Teton Village Sports for 20 years and is now operating Feet First Orthotics in the Emerg-A-Care offices, 982 W. Broadway in the Powderhorn Mall. When clients come in, Geister does an anatomical evaluation of how much mobility their feet have. He molds an orthotic directly to each foot using a vacuum molder, a process that allows him to get the foot, and therefore the orthotic, in the precise, correct position. “Most people use a foam box to make a mold of the foot and then ship it off,” he aid. “Some people use scanners. Either way, you are not using the exact foot.” The orthotics Geister makes are cushioned, not hard, so the feet are as nearly corrected as they can get. “The hard ones do only half the correction, because they are not dealing with the foot directly,” he said. Geister’s orthotics also are adjustable. “When someone else is making it without your foot, they don’t know your foot and the mobility and soft tissues,” he said. And since Geister’s orthotics are made in-house, he can offer two-day turnaround. Feet First Orthotics works with walk-in clients, although Geister prefers appointments. Some clients come in on their own; others are referred by orthopedists or chiropractors. He charges a one-time fee of $25, and orthotics cost $195. Geister said his orthotics allow the foot to be fully supported in a ski boot, a walking or running shoe, or other kinds of activity-specific footwear. “With evenly distributed weight, your body can stay in better alignment,” he said. Geister takes satisfaction in alleviating discomfort by making effective orthotics. “It makes people’s feet happy,” he said. – Jennifer Dorsey

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BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011 - 9 Create and implement a strategy designed to help you achieve your long-term financial goals.

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Scott and Jannine Fitzgerald, owners Brandon Campisi, manager 245 W. Hansen Ave. 734-6886 FitzgeraldsBicycles.com

––––––––––––––––––––––––––––––––––– itzgerald’s has been voted the valley’s best bike shop three years running and was named a Top 100 U.S. Bicycle Retailer this year. Still, Jackson’s neighborhood cycling pub continues to get better. Celebrating its 10th year this summer, Fitzy’s is still the place to go when looking to buy, rent or service any kind of child or adult bike. Now it’s also the valley’s premiere place to go for electric bikes. All of the electric bikes Fitzgerald’s stocks are pedal-assist bikes, which still require the user to pedal. “They’re not replacing the concept of cycling with a ‘moped,’ ” owner Scott Fitzgerald said, “but, rather, they allow people to become a more regular cyclist by breaking down some of the barriers that keep them from riding. Maybe someone has that one big hill that keeps them from riding to work more often.” Fitzy’s electric bike selection includes Giant Twist bikes and Bionx upgrade kits. The latter can be installed on your existing bike. The shop also has partnered with endurance cyclist Jay Petervary to found The Bike Tender, which offers the valley’s only personalized support services for single- and multiday rides. “We have cycling tourists coming to Jackson wanting to ride sections of Teton and Yellowstone parks emailing us all the time,” Fitzgerald said. “They’ve decided they want to ride

that’s right for you based on your current situation, objectives Create and Create implement and Create implement a strategy and implement adesigned strategyadesigned to strategy help you designed to help you to help you and risk tolerance. achieve your achieve long-term your achieve long-term financial your long-term goals. financial goals. financial goals. Create and implement a strategy designed to help you your long-term financialfor goals. Butachieve the April 18 Deadline IRA Contributions Do something Do positive something Do forsomething positive yourself. for Call positive yourself. todayfor for Call yourself. a today no-cost, for Calla today no-cost, for a no-cost, Patty Cook Financial Advisor no-obligation no-obligation portfolio no-obligation review. portfolio Together, review. portfolio Together, can review. create we Together, acan strategy create can a strategy create a strategy Do something positive for we yourself. Call today forwe a no-cost,

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BRENT MCWHIRTER / NEWS&GUIDE

Fitzgerald’s Bicycles’s new subsidiary, The Bike Tender, provides ride support services to cycling enthusiasts.

from lodge to lodge through both parks and return to Jackson for the rest of their trip. How do they accomplish that without being loaded down with self-supported gear? Hire a cab for an ungodly amount of money? Jump in with a national touring company and a group of strangers on a predetermined route?” Fitzgerald and Petervary didn’t like either of these options, so they came up with their own: The Bike Tender. It offers SAG (service and gear) support, guided rides and completely custom travel services. It’s not only a service for visitors to the area. Fitzgerald sees local riders wishing to do the popular 110-mile “around-theblock” ride or sections of the 206-mile LOTOJA course with a SAG wagon to provide repair services, food or an early bailout option availing themselves of The Bike Tender. The Bike Tender doesn’t yet have permits to operate within national forests or national parks, but is working on getting them. – Dina Mishev

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Ian Whipple, owner 185 S. Scott Lane 200-0720 TheFloralArtistJackson.com

––––––––––––––––––––––––––––––––– f you have visited Four Seasons Resort Jackson Hole during the past seven years, you probably have been wowed by see-it-to-believe-it floral arrangements and tablescapes.Maybe it was a 6-foot-tall arrangement with aspen branches or one with feathers intertwined with antlers or a centerpiece bearing dangling crystal icicles illuminated by colored lighting. Credit for these arrangements goes to Ian Whipple, owner of Jackson’s newest flower shop, Floral Art. Customers no longer have to visit Four Seasons or Whipple’s shop in Idaho Falls to glimpse his elaborate creations. Now the bride looking to festoon her wedding or the hostess who wants to amaze dinner guests can tap Floral Art. “We looked and looked and looked, and for years we talked about opening a store,” Whipple said. “We felt it was the right time, and we found the right space.” Whipple, 42, grew up in Idaho Falls and has always been drawn to art, graphic design, architecture and natural elements. In his teens, he worked in a plant nursery and florist shop. “Over time, the flowers became an expression of my artistic interests,” he said. He started his own business at age 19. Fifteen years and hundreds of flowers later, Whipple tested for and was inducted into the prestigious American Institute of Floral Designers. He broke into the Jackson market in 2004 when Four Seasons hired him. Gradually, Whipple began taking on other clients: second-home owners who wanted fresh flowers or hostesses who needed party arrangements. Wanting more exposure, a second store was the answer.

BRENT MCWHIRTHER / NEWS&GUIDE

Fresh flowers, arrangements, planters and more await at Ian Whipple’s new Floral Art.

Whipple’s arrangements have always been inspired by focusing on the flowers themselves. “I seek out what the individual spirit of that flower is and try to let it show,” Whipple said. “I let the flowers speak for themselves.” Mostly, he is inspired by European trends and designers. “We like to combine refined elements with items that have a more rustic regional feel,” he said. In his shop, most of Whipple’s merchandise is the flowers themselves. He sources products from across the world and receives shipments daily. “Our real strength is the selection we have all the time,” he said. Most flowers are purchased from the Dutch market and arrive in the store within two days of purchase. Floral Art also buys and sells from local vendors and offers sustainable products. In addition to fresh flowers, Whipple carries containers, cards and curiosities and is a resource for party wares such as chargers, linens and other decor. He also recently introduced potted plants, from herbs to peonies to succulents. His selection of potted succulents is the broadest in the valley. Floral Art is open 8:30 a.m. to 6 p.m. Monday through Friday and 9 a.m. to 5 p.m. Saturdays. – Cara Rank

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10 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011

BRENT MCWHIRTER / NEWS&GUIDE

Granite Auto will search the whole country to find the automobile a client is looking for.

Granite Auto Jeff Thomas, owner 1060 S. Highway 89 734-8283 Granite-Auto.com

–––––––––––––––––––––––––––––––––––––––––––––– t may not be the biggest shop in town, but it’s got the biggest heart. Welcome to Granite Auto, a used-car dealership that specializes in family-friendly service and a long-term commitment. Owned by Jeff Thomas, who grew up in Jackson, Granite Auto also has a service shop, a detailing business and windshield repair and window tinting services. “We’re in business to stay in business,” Thomas said. “We’re not about one deal; we’re about the next 25 years.” Granite Auto, located on South Highway 89, is a small lot with about 40 cars. But don’t let the size fool you: The staff can find you any car you’re looking for. “We had a guy who wanted a Land Rover that had been converted to diesel,” Thomas said. “We found it for him in Minnesota.” Locating the exact car for a buyer is Granite Auto’s specialty. The dealership specializes in foreign cars for the Jackson Hole market — most with all-wheel or fourwheel drive — but has an extensive database and Internet network to find nearly any car across the country. Granite Auto looks for cars with great value that are low-mileage and have a clean Carfax report. In addition to using the Internet, employees travel to auctions and also buy vehicles from people on the street. Car owners can consign vehicles to Granite Auto, sell them outright to the shop or use them for trade-in. “We’ll find what you want,” general manager J.R. Wilson said. “Let us do the work for you.” The guys at Granite Auto will also assist with financing and will help service the car after you’ve bought it. “A car-buying experience should be fun,” Wilson said. “We will answer the phone when you call. If you’ve got a problem, we’ll take care of it. We’re not going anywhere. That’s who you want to buy a car from: that family guy.” Granite Auto will also give free appraisals and vehicle identification number inspections. The shop also can help with Carfax reports. Employees can repair a rock-chipped windshield or replace the whole thing. And, if you take advantage of the VIP detailing service, they will pick up and deliver your car to you or give you a ride where you need to go. Granite Auto also can tint windows on cars, homes or businesses. Granite Auto’s theme? “No hassle, no pressure,” Wilson said. “This is family-oriented. We’ve got kids and dogs here.”

BRENT MCWHIRTER / NEWS&GUIDE

Great Harvest Bread Company on Town Square — owned by Andrew Miller and Adam Scott, center — offers freshly baked breads, cookies, muffins and more, along with soups, sandwiches and paninis.

Great Harvest Bread Co.

Andrew Miller and Adam Scott, owners 155 Center St. 734-8227

–––––––––––––––––––––––––––––––––––––––––––––– hen the construction business slowed down, JH Builders owners Andrew Miller and Adam Scott decided to branch out. Both were fans of the Great Harvest Bread Company in Idaho Falls. They loved how the smell of fresh bread greeted them when they walked in the door. They liked the opportunity to sample a slice, and they enjoyed the customer service the franchise is known for, Miller said. They also liked how franchise owners had a chance to tailor each store to the community. Miller and Scott opened their own Great Harvest Bread Company last August on Town Square. The store is open for early morning coffee, cinnamon rolls and muffins, and stays open into the evening for people wanting to grab bread after work. While it is a franchise, Miller and Scott have made their store distinctive to Jackson. They sell Snake River Roasters coffee and feature a variety of lunch sandwiches and baked goods such as cookies. And, of course, they always offer customers a slice of fresh bread when they enter the store. In Jackson, Great Harvest’s whole-grain products are most popular, Miller said. The company mills and grinds its own wheat daily. A local favorite is the Dakota loaf, made from whole wheat with pumpkin and sunflower seeds. Jackson residents also have embraced granola and the restaurant’s breakfast panini. The menu changes seasonally, offering specialty goods for holidays, such as themed frosted sugar cookies. Miller and Scott couldn’t have ventured into the bakery business without the help of Great Harvest and also its staff, who work to offer a high level of customer service, Miller said. While the store is best known for its fresh loaves of bread, the lunch menu also is gaining in popularity, Miller said. The store features daily soups. Sandwiches can be made on any of the store’s breads and feature top-grade meats. With chips and a drink, a big sandwich comes to about $10. “That’s a pretty good value,” Miller said. – Kelsey Dayton

– Whitney Royster

Jennifer Zeer — women’s health nurse practitioner and certified nurse midwide — has joined the team at Gros Ventre OB/GYN.

Gros Ventre OB/GYN

Dr. Maura Lofaro, MD, FACOG Dr. Shannon Roberts, MD, FACOG Jennifer Zeer, NP, certified nurse midwife Christina Moran, certified nurse practitioner 555 E. Broadway, Suite 108 734-1005

–––––––––––––––––––––––––––––––––––––––––––––– ith the addition of Jennifer Zeer, women’s health nurse practitioner and certified nurse midwife, to the office last year, Gros Ventre OB/GYN became the only practice in the valley to offer both midwifery and OB/GYN care. “Our practice is unique to the area,” Zeer said, “but it’s not unique nationwide. I did part of my residency at a practice in Albuquerque that had 10 OB/GYNs and 20 midwives. The two working together is not unusual. And I think it is a great option for patients.” Gros Ventre OB/GYN was established in 2007 by Drs. Maura Lofaro and Shannon Roberts. Lofaro has been practicing in Jackson for 14 years and Roberts for nine. Zeer worked for nine years as a travel nurse. In 2008, she returned to school to earn two master’s degrees and become a women’s health nurse practitioner and certified nurse midwife. “Midwifery form of care believes women are completely capable of making a baby, birthing their baby and taking care of the baby postpartum,” Zeer said. “We try to hold onto ways of birth that don’t intervene in those capabilities. “Midwives are trained to do normal pregnancies,” she said. “We know that not every pregnancy is normal, though, and that’s when it’s great to be in a practice with OB/GYNs, who are trained to take care of things when they get away from normal. I think it’s the best of both worlds. “There are some women who have no interest in midwifery, and we’re fine with that,” Zeer said. “If a patient is more comfortable with a doctor, then we’ve got two.” Everyone in the practice “offers a whole spectrum of women’s care — we’re not just necessarily pregnancy,” said Zeer, who also is a women’s health nurse practitioner. Gros Ventre OB/GYN completes its practice with the help of Christina Moran, a certified family nurse practitioner who serves as a primary care provider for many women in the valley. “We’ll talk about dietary needs, exercise, stressors and annual exams,” Zeer said. “Women’s health is so important, and women in every group and at every age have challenges. We’re here to help.” – Dina Mishev

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BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011 - 11

Headwall Sports

Laurel Miller, owner 520 S. Highway 89 734-8022

––––––––––––––––––––––––––––––––––– any people in Jackson Hole upgrade their sports gear every year. Headwall Sports takes the hassle out of unloading their used stuff. Since opening last June, the consignment store has proven a convenient space to purchase and sell seasonal sporting goods. Currently stocked with bikes, kayaks, clothing, camping equipment and more, the store is well-used by both buyers and sellers. “I knew the business was probably needed in town,” owner Laurel Miller said. “The response had been great.” Headwall Sports gives a generous 60 percent of an item’s purchase price to the consignor, keeping 40 percent for itself. The store will keep items for 90 days, after which they are either returned or donated. Buyers find great prices — often 40 percent off retail value — as well as great gear. Headwall Sports has a lot of brand-new or barely used items. Professional and sponsored athletes are one source. “We get a lot of things that are worn one time at a photo shoot that we can sell half off real value,” said Miller. The store is also an inexpensive solution for visitors who have forgotten something at home or who need an additional layer of warm clothing for the nighttime chill. “People can even buy new things and come in and bring them back at the end of

BRENT MCWHIRTER / NEWS&GUIDE

Pete Tait, Laurel Miller and Joe Edge sell highquality skis, bikes, kayaks, clothing, camping equipment and more at great prices.

the week,” said Miller. Items now at Headwall include a beautiful black Electra men’s cruiser bike with a leather seat and hand-stitched grips. It retails for $1,000. Headwall is asking $450. The store usually has a great selection of mountain bikes, perfect, Miller said, for short-term summer residents. Winter inventory includes skis, snowboards, avalanche gear and snowmobile clothing. Headwall Sports is open from 9:30 a.m. to 6 p.m. Monday through Saturday. Miller prefers to receive items on Mondays, Wednesdays and Fridays. She enjoys getting to know her customers. “I love the fact that everyone is in a great mood when they are buying gear, making plans and having fun,” she said. – Allison Arthur

J.G. Home Improvements

Jarrod Gosnell PO Box 7010 413-1473

BRENT MCWHIRTER / NEWS&GUIDE

Jarrod Gosnell focuses his attention on home improvement projects big and small.

employee of his company, he is always onsite and involved every step of the way. “I’m not going to spend a couple of hours on your job and leave for another project,” Gosnell said. “I’m not a big company, so I’m not jumping from project to project.” That individual attention comes with a pledge to hold up promises and stay on task. “If I say I’m going to be there at a certain time, I’m going to be there,” Gosnell said. – Kevin Huelsmann

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––––––––––––––––––––––––––––––––– arrod Gosnell is a one-stop shop for home improvement services. Taking on everything from large remodels and exterior work to painting and an assortment of handyman services, Gosnell can tackle just about any job. “There’s really no need to call five different people for a job,” he said. Gosnell has done construction and home improvement work around the valley for years. Now he offers his services under the name J.G. Home Improvements. Through his years in the valley, Gosnell has amassed a stable of loyal clients who rely on him for a variety of services. While he has completed projects in Alpine and Victor, Idaho, Gosnell primarily works in Jackson. Painting, staining and refinishing, deck work, installing dry wall and tile: “Nothing’s too big, and nothing’s too small,” Gosnell said. In addition to a wide range of services, Gosnell offers clients a high level of attention and focus. Being the only full-time

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12 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011

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––––––––––––––––––––––––––––––––– ast fall, Jackson Hole Book Traders moved around the corner from its longtime south-facing location in Powderhorn Plaza. NATURAL CARE “It’s unbelievable how many people Vitamins, Sunscreen, Body Care, haven’t figured that out yet, though,” said extensive Children’s section Cynthia Parker, who has owned the independent bookstore for the last three years of its 15-year life. It’s especially unbelievable considering (307) 733-0540 • 974 W. Broadway Jackson, WY 83001 how much better the new location is. Welllit and open and conducive to spending www.jacksonwholegrocer.com lots of time browsing the shop’s thousands of books, it even has benches and a bistro table out front in the shade to further encourage hanging out. Please proof and call Amy at 739-9542 or return via Fax at 733-2138. Thanks! PDF PROOF? The store has a room now to host readings and signings. It can be rented by the public for meetings and events. “There are places to sit and enjoy your lunch or chat with a friend,” Parker said. “We still have great complimentary coffee, tea and chocolates for shoppers.” Guaranteed best prices You’ll want the caffeine and calories to in Town and Idaho Falls on Serta sustain you through browsing the store’s Mattresses and Home Furniture! collection of new and used books. “We specialize in used books but are a full-service bookstore,” Parker said. Every day, Jackson Hole Book Traders discounts new books 20 percent. If something isn’t in stock, the store will order it. “We are often able to supply a book for less than you would pay on Amazon,” Parker said. “If local, independent bookstores are not supported, they will not survive.” Although its new books are discounted every day, used books are still the best barIn the KMart Plaza • 307-733-4148 gain. And Jackson Hole Book Traders has Mon - Fri 11-6 • Saturday 11-3 an amazing selection of high-quality used titles. Hablamos Español. 216611 “Unlike many stores that carry used 216615

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BRENT MCWHIRTER / NEWS&GUIDE

At Jackson Hole Book Traders, you can sit down and browse through some of the store’s thousands of books.

books, our collection is very well organized,” Parker said. The shop really excels when it comes to books on the history of Wyoming, Jackson Hole and the Rockies. The store makes an effort to have all local and Wyoming authors represented. And the cookbook selection is “awesome,” Parker said. Jackson Hole Book Traders also carries books on CD, Crane Creek Graphic cards, journals, calendars, trail maps and more. As a used bookstore, Jackson Book Traders does accept trade-ins, but only on Wednesdays and Saturdays. Brooke Redwine keeps things organized and makes recommendations, as she has at Book Traders for a decade “I frequently receive feedback from customers about how helpful she is and how her reading suggestions have been spot-on,” Parker said. Oona Doherty joined the store’s staff a year ago. “She offers the same level of customer service as Brooke does, and she’s just as fun to work with,” Parker said. Jackson Hole Book Traders is open 10 a.m. to 6 p.m. Monday through Saturday. – Dina Mishev

Jackson Hole Compunet

Bruce Rosenberg, director of business development 500 S. Highway 89 (Kmart Plaza) 732-0900 JHCompunet.com TalkToUs@JHCompunet.com

––––––––––––––––––––––––––––––––– hen you shop for an audiovisual set-up at Jackson Hole Compunet, you get a real feel for what it will be like to watch a movie or football game in your own home. Compunet has equipped a portion of its remodeled space in Kmart Plaza with dim lighting, cushiony seating, three big-screen TVs and three surround-sound systems. One of the questions Compunet asks people looking for an audiovisual system is, “How do you envision it?” The new demo area helps them articulate their answer. For starters, homeowners, builders, architects, interior designers and property managers can see how the equipment looks in a real-world setting. “Some people want the speakers to show, some people like a cleaner look,” said Bruce Rosenberg, Compunet’s director of business development. Customers also can compare picture and sound quality, experience 3-D and discuss which system is right, whether they have a newly built home ready for the latest high-tech gear or an old log cabin ill-suited for a lot of wiring. “We’re trying not to give sensory overload,” Rosenberg said. “We provide the same sense of being a living room, with low lights, a table to sit down and talk, and glass doors for privacy. It creates a homey feel.” Equipment, installation, wiring and Dish Network are all part of Compunet’s audiovideo services. The company also offers computer sales, in-store computer

PRICE CHAMBERS / NEWS&GUIDE FILE PHOTO

Compunet’s Chris Kendzierski and Krista Bodily test a universal remote in the shop’s newly remodeled showroom.

repairs and IT service contracts for businesses of all sizes, as well as high-speed Internet service in Jackson, Kelly, Hoback, Wilson, Bondurant and Victor, Idaho. Locally owned and operated and in business for nine years, Compunet is no stranger to Jackson Hole residents needing technology-related products and services. The company’s remodel signals a heightened focus on retail sales. In the revamped storefront, for example, customers can shop for a variety of gear and accessories in a quiet, peaceful setting that contrasts with the nerve-racking babble of a big-box electronics store. One area is sectioned off for customers to peruse PCs and laptops. Elsewhere, Android tablets, portable DVD players, docking stations, Blu-ray players and more are on display, along with all sorts of cables, connectors and accessories. The Compunet team includes Krista Bodily, retail manager, and Chris Kendzierski, manager of the audio-video department. “We’re a one-stop shop for all your technology needs,” Rosenberg said. “Come in and check out our showroom.” – Jennifer Dorsey

BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011 - 13

BRENT MCWHIRTER / NEWS&GUIDE

Kathy Flickinger and Kelly Hatch offer a range of ranch, backyard farm and pet supplies, from chicken feed to Chuckits.

Jackson Hole Feed & Pet

PRICE CHAMBERS / NEWS&GUIDE FILE PHOTO

Vicki Garnick, owner of the Jackson Hole Playhouse, is reviving the favorite Western musical “Seven Brides for Seven Brothers.”

Jackson Hole Playhouse

Jackson Hole Feed & Pet Supply Kathy Flickinger and Kelly Hatch, owners 1300 Carol Lane 734-8182 info@jacksonholefeed.com

Vicki Garnick, owner 145 W. Deloney Ave. 733-6994 jacksonholeplayhouse@yahoo.com JHPlayhouse.com

–––––––––––––––––––––––––––––––––––––––––––––– win sisters Kathy Flickinger and Kelly Hatch sold so many chicks this spring that they jokingly considered opening a shop downtown called “The Coop.” As owners of Jackson Hole Feed & Pet Supply, they see a lot of customers, but they really love the “chicken people.” “The trend is people want to know where their food comes from,” Flickinger said. “Raising chickens is kind of an extension of gardening, and the chickens are manageable.” The store, which opened in October, sells much more than chickens. It stocks feed for large and small animals, grooming supplies, bedding, hay, straw and wound care. “We can get everything a rancher needs,” Flickinger said. It also carries organic, gluten-free and grain-free feed. Flickinger calls this the “boutique” section. Brands include Ranch-Way Feeds and Nutrena for horses and livestock, and Nutro Natural, Blackwood, NutriSource and Mulligan Stew for pets. Hatch is a dietician, so she can help customers learn a little more about what goes into their feed or pet food. “She gives feed consultations naturally in conversations,” Flickinger said. Some of the most popular items are horse feed, bird seed and “a ton” of Chuckit ball launchers for playing fetch with dogs, Flickinger said. Sometimes, they make a sale when they least expect it. One day, a customer was looking for a home for a calf rejected by its mother. Flickinger didn’t think she would be able to help, but the very next day, someone came in and asked about where to find a bum calf. Flickinger was able to help set up the deal. The sisters stock new supplies as they learn what their customers need. But there is a limit to how they can help. “A woman came in looking for a bag to carry her longhaired chihuahua around in,” Flickinger said. “She might have to go somewhere else.” Previously, Flickinger and Hatch ran Jackson Hole Ice & Game for three years. “Now we’re feeding live animals,” Flickinger said. They still see a lot of people from the old business. Their goal with the new store is to provide excellent customer service and to fill a niche in the market. “Come here before you go over the hill,” Flickinger said. “Shop local, stay in the valley.”

–––––––––––––––––––––––––––––––––––––––––––––– he Jackson Hole Playhouse serves up another heaping helping of Western hospitality this summer with “Seven Brides for Seven Brothers.” The feelgood musical is always a crowd-pleaser, Playhouse owner Vicki Garnick said. “The performers love to perform it, and the audience loves to see it,” she said. “It’s just one of those great shows.” This will be Playhouse’s fifth staging of the show. The Garnick family, which recently won the Jackson Hole Chamber of Commerce’s Western Hospitality award, first brought the famous Broadway production to the historic Playhouse in 1984. Some of the Playhouse actors, who also delight audiences at the nightly Jackson Hole Shootout on Town Square, have been with the theater for 17 years. To celebrate their longevity, before performances veterans will share their stories, telling the audience what they love about Jackson and why they return to the Playhouse year after year. Guests, some of whom have been faithfully returning for more than 30 years, will also have a chance to give testament. The Playhouse also is home to the Saddle Rock Saloon, where theatergoers can enjoy a meal before the show. This summer features new lunch and dinner menus featuring items named after characters from “Seven Brides for Seven Brothers.” Lunch offers Benjamin’s Big Buffalo Burger, Ethan’s Fish Fry or Caleb’s Pressed Turkey Club. For dinner, choices include Adam’s Barron of Grilled Beef or Millie’s Organic Chicken Pot Pie, for example. New this year to the Saddle Rock Saloon is a variety of family-friendly specialty drinks. “They’re all wonderfully virgin, and you can add whatever you want to them,” Garnick said. Guests may bring their own alcohol to add. Dinner and a show costs $52 for adults, $49 for youths and $38 for children. The show alone costs $27 for adults, $18 for children. Prices off the lunch menu start at $7. Dinner is served at 5 and 6:30 p.m., and shows begin at 8 p.m. nightly Monday through Saturday until Oct. 1. Children also can enjoy another season of Playtime at the Playhouse this year, a musical theater camp for kids ages 6 to 18. Weeklong camps will culminate every Wednesday with the performance of shows such as “Grease,” “A Musical Murder Mystery,” “Babe” the musical, “Pirates of the Snake River” and others. Camps cost $300 per week. Scholarships are available. Call soon to sign up, because spaces are going fast.

– Tram Whitehurst

– Sarah Reese

g vin tone r e s ws w No t Yello s We

BRENT MCWHIRTER / NEWS&GUIDE

Ryan Wright and Lanette Singleton of Jackson Hole Retreats promise to offer extraordinary service to homeowners and guests.

Jackson Hole Retreats

Lanette Singleton, owner/broker Ryan Wright, owner/sales associate 330 N. Glenwood 733-8455 or (888) 273-8652 JacksonHoleRetreats.com

–––––––––––––––––––––––––––––––––––––––––––––– ackson Hole Retreats, a new boutique property rental company, believes luxury is the perfect complement to the outdoors. With a limited portfolio of the valley’s finest homes, Jackson Hole Retreats strives to offer its clientele — both homeowners and visitors — a superior level of service. Homeowners can trust that their houses are in highly skilled hands, and visitors can enjoy a vacation experience as spectacular as the surroundings. Jackson Hole Retreats is exclusively owned and operated by Lanette Singleton and Ryan Wright. Singleton brings 25 years of experience with the local real estate market as a Realtor. Wright, a 12-year resident of Jackson, offers a background in business management, as well as the local art market and ski industry. Together, they are committed to caring for the valley’s prime properties as their own. “Our goal is to offer extraordinary customer service to homeowners and guests,” Wright said. Jackson Hole Retreats simultaneously acts as a host to guests and a watchful eye over clients’ properties. For visitors seeking a high-end rental experience, Jackson Hole Retreats will tailor a unique trip, from greeting guests at the airport to stocking cupboards and booking outdoor adventures. All facets of an unforgettable vacation can be facilitated by Jackson Hole Retreats, serving as both host and concierge. Beyond hospitality, Jackson Hole Retreats offers superior property management. The world-class homes it rents are also the properties it manages. Since launching their business in February, Singleton and Wright have been carefully building a portfolio of six to eight exceptional homes. Discerning in their property recruitment, they consider only private residences that are impeccably clean, well-maintained and full of modern amenities. As property managers, Singleton and Wright offer homeowners peace of mind. The management agreement is flexible and competitive, with no minimum commitment. Transactions are taken care of with monthly financial statements reporting all property activity. In starting Jackson Hole Retreats, Singleton and Wright recognized the singular nature of the Tetons as both a world-class outdoor and luxury destination. Through their concierge and property management services, they hope to share and care for the finest homes in Jackson. – Katy Niner

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14 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011

Jackson Hole Women’s Care

Dr. Mary Girling, MD, FACOG Wilson Medical Center 5236 HHR Ranch Road, Wilson 733-2855

“W

–––––––––––––––––––––––––––––––––––––––––––––– n his early teenage years, Shepard Humphries spent a lot of his time in the back hills of Tennessee, shooting his .22 rifle at walnuts and tin cans. “It’s kind of like a drum beat,” Humphries said. “It’s hard to describe what reaches in and thrills you about a certain drumbeat. It just makes you feel good.” The physicality of shooting and the skills needed hooked him as he worked to get better. Now, through the Jackson Hole Shooting Experience, Humphries is offering a way for skilled gunmen and total novices to share the joy he finds in firearms. Jackson Hole Shooting Experience offers a variety of classes, from basic certification to customized family outings — even a special “shotgun wedding.” A National Rifle Association-certified instructor, Humphries offers basic pistol classes as well as personal protection and women’s self-defense, mostly for area residents, said Lynn Sherwood, who works with Humphries on his advertising. The other part of the business is about experiences. Humphries works with clients, couples and families that have never shot a gun before but want to as part of their Western-themed vacation. The “shotgun wedding” offers a chance for bridal parties or even wedding guests to try shooting. “How embarrassing is it going to be if your future mother-in-law outshoots you?” Sherwood said. Also for Jackson Hole vacationers, Humphries offers “predinner clays,” a short block in the evening for groups to shoot clay pigeons after their day rafting the river and before their dinner reservation. Humphries started Jackson Hole Shooting Experience last spring. “It’s such a unique niche in Jackson, it just took off,” Sherwood said. Humphries’ gun experience started as a teenager but carried him into a 10-year law enforcement career, for which he received advanced training in firearms. He went on to serve on tactical and sniper teams. Humphries owns more than two dozen guns for clients to try, from a specialized combat pistol to a shotgun. Each “experience” includes safety instruction and a chance for clients to choose which guns they shoot. Most classes take place at the Jackson Hole Gun Club. If a wedding or party is being held at a ranch, Humphries can bring a clay pigeon range, including the guns and safety equipment, to the site.

–––––––––––––––––––––––––––––––––––––––––––––– hen patients call my office, they are going to get personal physician care. They’re going to get their doctor,” said Dr. Mary Girling, who opened Jackson Hole Women’s Care in the Wilson Medical Center in April. Office hours are 8:30 a.m. to 5 p.m. weekdays. Although Jackson Hole Women’s Care is new, Girling, a boardcertified fellow of the BRENT MCWHIRTER / NEWS&GUIDE American Congress of Obstetricians and Because she has her own Gynecologists, has been practice, Dr. Mary Girling in private practice since says she can develop close 1999 in Lynchburg, Va., bonds with patients and offer personalized service. Idaho Falls, Idaho, and Jackson Hole. She first began seeing patients in Jackson Hole in 2008. While practicing in Idaho Falls, she won the University of Utah’s James R. Scott MD Award for Clinical Excellence. Hers was the first practice outside Utah to win this award. Girling says having her own practice gives her an opportunity to develop close relationships with patients. It allows patients to enjoy personalized birth planning, for example, because the doctor they saw in the office will be the same one at delivery. “I am also able to be more supportive of natural childbirth options because of this,” she said. Also benefiting Girling and her patients is her Bachelor of Science degree from Duke University in biomedical and electrical engineering. “That’s an unusual background for a doctor to have,” she said. “Because of it, when it comes to using technology, I have a very high level of understanding and comfort.” One example: her advanced ultrasound machine. “Because I understand technology, I make sure to offer the highest level to my patients,” Girling said. “I bought a very advanced ultrasound machine that lets me see as much as possible.” Girling isn’t only about obstetrics, gynecology and infertility, though. “About one-third of my training during residency was in incontinence,” she said. “One in three women develop some level of incontinence.” Women’s incontinence is very different from men’s. “The majority of incontinence in women comes from pelvic floor support, or lack thereof,” she said. “Some of the time, it is not a surgical problem. Finding out what the problem is is the key to solving it.” To do this, Girling does urodynamics testing to assess how a patient’s bladder and urethra perform their jobs of storing and releasing urine. “It’s never normal or acceptable to have to change your quality of life or level of activity because of incontinence,” Girling said. Girling is married to Dr. Philip Girling, and the couple have four children. Philip Girling is relocating his psychiatry practice to the valley from Idaho Falls this summer.

– Kelsey Dayton

– Dina Mishev

JACKSON HOLE SHOOTING EXPERIENCE / COURTESY PHOTO

Shepard Humphries can add shooting to visitors’ Western experiences in Jackson Hole — from shooting clay pigeons before dinner to firearms instruction.

Jackson Hole Shooting

Jackson Hole Shooting Experience Shepard Humphries, owner 690-7921 shepard@shootinjh.com ShootInJH.com

CUSTOM ORTHOTICS

BRENT MCWHIRTHER / NEWS&GUIDE PHOTO

Melony Miller, Monay Olson and Cora Mikkelsen offer top-of-the-line vacation rentals and on-the-ground property management services.

Jackson Lodging Co.

Cora Mikkelsen, director of marketing 1160 Alpine Way, Unit 2D 734-2404 info@jacksonlodgingco.com

––––––––––––––––––––––––––––––––––––––––– early three years ago, Jackson Lodging Company started with the goal of offering visitors hands-on customer service and a home-away-from-home experience, while boosting vacation property owners’ rental returns. Fast forward and the boutique property rental agency has seen much growth and boasts a select portfolio of more than two dozen unique properties. “We continue to specialize in vacation rentals,” said Cora Mikkelsen, director of PR and marketing, “but we have grown into a one-stop shop for homeowners with any kind of need. We now offer property management, caretaking and long-term rental services, all while offering the same great customer service.” With the recent addition of Monay Olson as chief operating officer and Melony Miller as director of guest services, Jackson Lodging Company can simply do more for clients, whether providing lawn-care services or booking a property during the peak summer season. “We’ve always offered exceptional services,” said Mikkelsen. “Now there are more specialized individuals providing those services.” Jackson Lodging Company works with each owner individually to identify specific needs and desires for a home, condo or cabin. They customize a program to meet those needs and work closely with owners to ensure expectations are reviewed and met. “We add personal touches and local products in each of our vacation rentals,” Mikkelsen said. “We like our guests to feel like this is their home away from home.” A detailed guest booklet tailored to each home containing information such as audio-visual directions, WiFi connection, amenities specific toe each home, area features and more. All-natural toiletries, cleaners, detergents and soaps are provided in recycled aluminum containers, and environmentally friendly products are used to clean homes. Jackson Lodging Company serves as local eyes and ears for second-home owners. They take photos of properties when issues arise, send monthly reports and speak to the owner in depth, all to help owners make informed decisions, even if they are hundreds of miles away. “Jackson Lodging Company provides clientele with world-class customer service and distinctive added values for a fraction of the price,” Mikkelsen said. – Cara Rank

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BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011 - 15

Jackson Whole Grocer

Inspired Home Cooking

Darcy and Jeff Rice, owners 974 West Broadway 733-0450 JacksonWholeGrocer.com

Inspired Home Cooking Breakfast served all day: 7am – 3pm Dinner at 5pm 1 3 5 E served a s t B r o a d wall a y . day: 3 0 7 . 7 3 27am .1910 – B r e a kfast

3pm

OUTDOOR Dinner at DINING! 5pm

. 307.732.1910 SUMMER MENU 1 3 5 NEW East Broadway BRENT MCWHIRTER / NEWS&GUIDE

In addition to conventional and organic products, Jackson Whole Grocer is popular for its juice bar and salad bar.

ager. The store also has a new wine steward whose informal Friday evening tastings have become quite popular. In the store’s meat and seafood department, there’s still local, grass-fed, hormone- and antibiotic-free beef, chicken and pork. The seafood comes in fresh daily. The store’s kitchen is becoming a destination for grab-and-go eaters with a variety of fresh favorites, like house-made hummus, salads, sides and pates. “We understand the economy is pinching everyone,” Rice said. “We’re dedicated to ensuring that everyone can shop for highquality products for a reasonable price.” The store offers weekly sales on conventional, natural and organic items in every department. It also carries the Cadia brand, which is often 30 percent less expensive than name-brand organic and natural products. “We intend to take care of this community asset and assist its growth in ways that make our customers extremely satisfied,” Rice said. Jackson Whole Grocer is open 7 a.m. to 10 p.m. seven days a week. – Dina Mishev

Jackson’s Hole Bar and Grill

HAPPY HOUR 3pm-5:30pm

Brunch 8am-3pm • Dinner 5:30pm 1 3 5 E a s t B r o a d w a y • 3 0 7 . 7 3 2 . 1 9 1 0

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––––––––––––––––––––––––––––––––– ackson Whole Grocer offers diverse, high-quality products, from conventional to organic to specialty gourmet. Since September, new owners Darcy and Jeff Rice have worked to make the experience there even better. “Customers come into Jackson Whole Grocer looking for everything from Drano to farro,” Darcy Rice said. “We are a onestop shopping destination where customers can always buy everyday grocers items as well as the freshest, most up-to-date, new and seasonal items.” The store has had a strong sampling program since winter. “It’s great to be able to find out if you like a product before you buy it,” she said. Since Rice herself was recently diagnosed with celiac disease — which means she cannot tolerate gluten — Jackson Whole Grocer has worked hard to become a local leader in gluten-free products. And she’s not the only one who takes Jackson Whole Grocer’s products personally. “We have a wonderful staff of 75 that is passionate about food and wellness,” she said. “Many people shop at our store specifically for the personalized attention they receive.” This spring, the story hired a new general manager. Bob Millsap has spent a lifetime in the grocery business, including stints as head of operations for Sunflower Markets and national director of grocery for Wild Oats. Forrest Wakefield, who used to own the popular Harvest Cafe with his wife, Sophia, is now Jackson Whole Grocer’s bakery man-

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Stan Kucharski, owner Grand Teton Plaza 733-7901

––––––––––––––––––––––––––––––––– ith nightly dinner specials, entertainment almost every night and a relaxing atmosphere, Jackson’s Hole Bar and Grill is has become a great local hangout. After reopening in January under new ownership, a new chef and a new name, the bar behind Plaza Liquors has become a popular space for both locals and tourists. “We decided that we had to do a lot of work to increase the quality of the food,” owner Stan Kucharski said. He started by hiring new cook Anthony Castillo, who makes bar favorites such as wings, burgers, and fish and chips. “We’ve been told we have the best wings in town,” Kucharski said. New to the bar and grill is a lunch menu featuring sandwiches, wraps and salads from 11 a.m. to 3 p.m. And if you can’t dine in, delivery is free. Some of Kucharski’s favorite lunch items are “The Grand,” a sandwich piled high with roast beef, pastrami and corn beef. There is also a Russian sandwich and a classic Caprese. All sandwiches come with chips and start at $6.95. Filling lunch salads feature a steak salad with spring mix, Gorgonzola and roasted tomatoes; a California salad with pecans, almonds, carrots, oranges and spinach; and classic chef and Caesar salads. Salads start at $6.95. “Ever since we started the lunch menu, people are raving about the quality of the food,” Kucharski said. “Business is really picked up a lot. The bar menu has always been popular.” The dinner-bar menu begins around 5 p.m. and is available until around 9 p.m. with classic, well-executed favor-

BRENT MCWHIRTER / NEWS&GUIDE

A new chef, revamped menu and nightly entertainment make Jackson’s Hole Bar and Grill a great local hangout.

ites such as pot stickers, mozzarella sticks and quesadillas. There are also nightly specials, including a fresh pasta dish that changes every day and meals such pork tenderloin wrapped in bacon. “The pastas are really popular,” Kucharski said. Nightly happenings and specials include “wing night” Mondays, featuring 50-cent wings, $2 beers Tuesday, and live music by Tucker Smith from 7:30 on each Wednesday. Thursday has become one of the most popular nights with an open mic starting at 7:30. The favorite performer of the evening wins a $25 gift certificate. Friday night offers a DJ, and Saturday night is salsa night. Jackson’s Hole Bar and Grill is open seven days a week from 11 a.m. to around 2 a.m. The bar has TVs with Direct TV programming for sports. As long as the kitchen is open, all ages are welcome. After about 9 p.m., you must be 21 years old to enter. “People like coming here, because the environment is nice,” said Kucharski. – Allison Arthur

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16 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011

Knobe’s Office Supply

Chet Knobe, owner 800 W. Broadway 733-1490 chetknobe@gmail.com Knobes.com BRENT MCWHIRTER / NEWS&GUIDE

BRENT MCWHIRTER / NEWS&GUIDE

Jolly Jumbuck has a new home — right next to The Wort Hotel — and is now offering products by Brighton and functional women’s footwear.

Jairus Robinson wants his new salon in The Wort Plaza to be a comfortable place for people to hang out, “a lounge where people can come and get pampered,” he said.

Jolly Jumbuck

Jairus Noble Salon

Annette and Chuck Seligman, owners 55 N. Glenwood (Wort Plaza) 733-6562 info@jollyjumbuckleathers.com JollyJumbuckLeathers.com

Jairus Robinson, owner 55 N. Glenwood 732-1700

–––––––––––––––––––––––––––––––––––––––––– ake a slice of salon aesthetics from Paris, New York and Jackson Hole, and you’ve got the ingredients for Jairus Noble salon. Located in the new Wort Plaza at 55 N. Glenwood, the Jairus Noble Salon is owned and operated by Jairus Robinson — middle name Noble. Robinson plans to hire a part-time receptionist but will work alone in the salon with just two chairs. “I’m not going to have an assistant,” he said. “It takes away from the personal service. The client comes first.” Robinson designed the 550-square-foot studio, including all the furniture, which he had custom-built, some of it in Paris. He describes the feel as “mixing old and new,” with copper and wood. “You’re going to definitely feel like you’re in the city, but you’re still in Jackson,” he said. Robinson currently works at Frost salon, where he has built a loyal client base. People should expect to book appointments at Jairus Noble a week or two in advance — possibly longer in the summer. Educated at a Paul Mitchell School, Robinson also assisted at a very high-end salon on Fifth Avenue and has traveled extensively to salons in Paris. He has taken continuing education courses with Paul Mitchell and Vidal Sassoon. He describes his style as “pretty modern hairdressing,” combining skills he learned in New York and Paris. His hair-care line will be Oribe. While Robinson said he will be focusing on cuts and colors, he will also do hair for weddings and special occasions. He also does makeup and is carrying the Tom Ford line and some Trish McEvoy products. Though he knows most people in Jackson like the natural look, Robinson said he likes to take that look and “amp it up a bit with a beautiful lip or a more glamorous eye.” “You want to feel like you’re in the mountains, but not overdone,” he said. In the end, Robinson wants his well-located salon to be a central place for people to gather before heading out for a night on the town. “I want to create a place where people can hang out and pick up a Vogue and get a cut or blowout, listen to cool music,” Robinson said. “I want it to be a cool spot, a lounge where people can come and get pampered.” The Jairus Noble Salon will open at the end of June.

–––––––––––––––––––––––––––––––––––––––––– olly Jumbuck Leathers has a simple recipe for success: Offer high-quality outerwear and accessories, made in America. Sell it at prices that appeal to residents and out-of-towners alike. Top with consistently good customer service. That’s what the Seligmans — Annette, Chuck and, more recently, son Shaun — have been offering for 38 years in Jackson. Now the family-owned business has stirred in a few new ingredients to spice things up. One is location: As of Memorial Day, Jolly Jumbuck is at 55 N. Glenwood St., a spot at Glenwood and Broadway next to another Jackson Hole institution, The Wort Hotel. Being on the corner on Broadway provides exceptional visibility for window displays, Annette Seligman said. It’s an asset as well to have a historic hotel with a great reputation as a next-door neighbor. “It’s a quality operation,” Seligman said of The Wort. In addition to the new location, Jolly Jumbuck has added women’s footwear to its product mix, including sandals, wedges and boots. “We’re trying to fill a niche,” she said. “They’re fashionable shoes but functional for Mountain West clients.” If there are any locals out there who think of Jolly Jumbuck solely as a place to buy high-end leather and shearling coats, Seligman emphasized how much wider the product selection is. For those in the know, Jolly Jumbuck has long been the handbag store in Jackson. Belts, wallets, jewelry, scarves and fur accessories are in the mix as well. And a new Brighton “shop within a shop” showcases that company’s products, including purses and eyewear. “Made in America” is more than a slogan to the Seligman family. “We want to support American jobs,” Annette Seligman said. “We seek out and purchase goodquality American products.” Locally made products are among the offerings, too. Chuck Seligman, a leather craftsman, can be found on the floor of the shop, cutting strips of leather and handtooling them for belts and other items. “They’ve been a whopping success,” Annette Seligman said. If you’re new to the store or have long wondered about the name, here’s the story: Jolly jumbuck is an Australian expression for “young sheep” (think shearling coats). Seligman’s mother, who helped her open the shop in 1973, is Australian. And now Jolly Jumbuck is part of the Jackson Hole vernacular. – Jennifer Dorsey

– Whitney Royster

–––––––––––––––––––––––––––––––––––––––––– or old-fashioned service from friendly people, visit Knobe’s Office Supply. The business’s four employees specialize in helping customers streamline their office supply needs so they can operate efficiently without going over budget. “You can go in many places and have someBRENT MCWHIRTER / NEWS&GUIDE one wait on you, but they don’t necessarily take Chet Knobe just can’t stay care of you,” owner Chet out of the office furniture business, so he has reopened Knobe said. Knobe’s Office Supply. Knobe knows about customer service. He has been in the business for more than 30 years, and his name is synonymous in Jackson with great service. Knobe operated an office supply store for many years before selling it and retiring. Two years ago, he reopened his store after finding he missed the work. Since then, Knobe’s Office Supply has expanded into the space next to Knobe’s Radio Shack in Grand Teton Plaza. Enter the store from Virginian Lane. “It’s rewarding to be able to help somebody,” Knobe said. “And that’s not just in office supplies — it’s in everything.” When a customer has a need, Knobe does his best to help solve the problem in a timely manner, he said. If his staff can’t fix a computer problem, for example, he’ll refer the customer to someone who can. Knobe prides himself on offering high-quality products at the best prices possible. And his staff knows the products and ensures customers will get the products that are right for them. Customers never have to over-purchase. If you need one pen, you won’t have to buy 10 of them when you shop at Knobe’s. The business offers daily delivery. If you’re in a crunch, Knobe’s can deliver what you need right away. In the copy center, customers can buy one sheet or many. The center just finished creating a bound handbook for Teton County, Knobe said. The store carries a full line of office supplies, new and used furniture, fixtures, and engineering and architectural supplies. Furniture orders can be filled the next day. The store offers traditional and modern furniture, office chairs and waiting-room furniture. Knobe’s also can come to your office to design a space that will be most efficient for you. To schedule an office supply consultation, call the store at 733-1490. Orders also can be placed at Knobes.com, by email, phone, fax or in person. For many years, Knobe’s has distributed a weekly joke with its deliveries. The jokes are clean, and staff members often notice them hanging on office walls long after they have been distributed. It’s rewarding to see people appreciate the jokes, Knobe said. They’re also evidence of Knobe’s relentless commitment to oldfashioned customer service. “It’s a nice way to get customers something at no cost,” he said. – Sarah Reese

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Lila Lou’s at Wort’s Corner

BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011 - 17

10% off Your Purchase (*Must present coupon)

Kathy Sanford, owner Michele LaBounta, associate/ office manager 125 W. Pearl Street 732-4160

Exp. 6/31/11

BRENT MCWHIRTER / NEWS&GUIDE

Kathy Sanford and Michele LaBounta specialize in local arts and crafts at Sanford’s new store near The Wort.

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––––––––––––––––––––––––––––––––– alking into Lila Lou’s at Wort’s Corner is like walking back in time, when family-owned businesses dominated Jackson. The quaint space showcases unique art, jewelry and locally made items. Opened last summer by Kathy Sanford with help from her associate and high school friend, Michele LaBounta, they hope the store will be a place to browse interesting items and pick up a bit of history. “We are not new and coming,” LaBounta said, “we are old and trying to stay.” Both women come from old-school Jackson families. LaBounta’s heritage is in ranching, and Sanford’s family includes the original founders of the Wort Hotel. The store’s name is homage to Sanford’s mother, Lila Lou “Skippy” Wort Boyer, who lived just a few doors down from the new store on Pearl Street. Her dog still lives and plays watch guard in the store. In keeping with the historical, local agenda, Sanford aims to offer work by as many local artist and craftsmen as possible. She currently features about seven local designers, including her niece, Alexis Boyer, and jewelry made by LaBounta. There also are original art prints by valley artist Joanne Hennes. “I am the only person who locally who sells her stuff,” Sanford said. Even the music played in the background in the store is by a friend from Jackson, Rebecca Mims. It, too, it offered for sale. “I like interesting and different,” said

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Sanford. “People coming in are taken back to an old-time store, like when we were growing up with ma-and-pa stores everywhere.” In addition to the locally made art and jewelry, Lila Lou’s sells Mata Ortiz jewelry made from shards of pottery created by the famous pottery community in Mexico. “We have a little bit of everything,” LaBounta said, “and it changes all the time.” The store does some consignments — preferably higher end or unusual items — and is currently featuring a collection of Eisenberg jewelry from the 1930s that came from a Jackson family. It is “wearable and collectable,” Sanford said. “I like to specialize in unusual and interesting but also collectable things,” she said. “I like to have a bit of that old-time feeling.” And Sanford is always happy to share some history, offer insights into Jackson’s character and even give directions. “I always pulling out a map and telling them something interesting,” she said. – Allison Arthur

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Jennifer Fay and Diana Gross, owners 185 S. Scott Lane 734-7424 LinenAlley.com

BRENT MCWHIRTHER / NEWS&GUIDE

Linen Alley is ready for summer with a recently remodeled space and the addition of Serta matresses.

a new frontier in mattress technology: gel memory foam. All iComfort mattresses come with a 25-year warranty and a 120-day free trial period, Fay said. Beyond Serta, other featured lines at Linen Alley include Wesley Allen iron beds and Drexler Heritage furniture. Linen Alley also recently became a company store for Cloud Nine, a line of Italian linens and bedding. Cloud Nine invites customers to submit color swatches from which it will build a room’s decor — drapes, linens, etc. — and even source specific, outside fabrics clients request. Cloud Nine’s suite of services, paired with Gross’ expertise, means Linen Alley customers can enjoy design services without the expense of hiring a designer, Fay said. Linen Alley remains the same — plus mattresses, minus kitchen items — resolutely committed to customer service. – Katy Niner

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––––––––––––––––––––––––––––––––– n its newly remodeled space, Linen Alley has focused on outfitting all aspects of bed and bath, from the full line of Serta mattresses to fine linens and home accessories. Featuring much more than a typical mattress store might, Linen Alley fills in the interior spaces with its wide array of carefully chosen, high-quality merchandise, from soaps and diffusers to candles and unique lighting, coowner Jennifer Fay said. The refined focus represents a complementary retail merging among relatives. Fay and her mother, Diana Gross, opened Linen Alley seven years ago to supply Jackson with a personal take on bed, bath and beyond. The store recently folded in Carl Gross’s mattress business, which he had been involved in for more than 30 years. “The combination of the two complement each other really well,” Fay said. “Now you can come in and get everything you need for your bedroom and bath.” With Linen Alley customers, Gross shares her trained eye as an interior designer (she received her degree from the Chicago Institute of Design). “We have the added bonus of being able to provide our customers with the whole package,” Fay said. Linen Alley now sells Serta mattresses, including the brand-new iComfort sleep system, which signals

18 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011

BRENT MCWHIRTER / NEWS&GUIDE

McPhail’s Burgers American Grill plans to provide diners with great burgers and sandwiches at an affordable price.

MacPhail’s Burgers

MacPhail’s Burgers American Grill Bruce Bollinger, owner 399 W. Broadway 208-201-5717

–––––––––––––––––––––––––––––––––––––––––– ruce Bollinger is getting into the restaurant business. But though MacPhail’s Burgers is his first restaurant, his professional background makes it a natural fit for him. Bollinger spent years as a brand manager specializing in marketing and product strategy, working on brands such as Nabisco, Campbell’s, Pepperidge Farm and Snapple. As such, he has spent the better part of his career learning what people want to eat. After living in the region and exploring food options in the area for years, it was easy to identify what appeared to be a missing sector: “There is a gap in the marketplace here in the midscale restaurants,” he said. Bollinger is filling that gap with MacPhail’s Burgers American Grill, set to open in early July. Bollinger’s concept is driven by a desire to offer a meal for families of four in a relaxed atmosphere for around $75. One of MacPhail’s specialty burger and fresh cut daily fries meals will run you just $9.95. The menu consists of five kinds of burgers, cheesesteak sandwiches, chicken dishes, salad, fish, steaks and great items for kids. Draft beers and milkshakes offer a treat for any age. The concept was partially driven by the marketplace. On the lifts at Jackson Hole Mountain Resort, Bollinger kept running into people looking for a reasonably priced meal that wasn’t fast food. “Everybody I talked to from all over the country, and most importantly the Jackson locals, was looking for a good family meal,” he said. All of the recipes at MacPhail’s are family specialties that have been time-tested and expertly scrutinized before making it on the menu. To create the best Philly cheesesteak, Bollinger drew on his experiences growing up, going to school and working in and around Philadelphia to create his own perfected version. MacPhail’s makes everything from scratch daily, down to the buns, and sources ingredients from local suppliers. The burger meat is ground fresh daily according to Bollinger’s proprietary recipe. The newly remodeled building has an eat-in bar as well as indoor and outdoor tables. MacPhail’s is open from 11 a.m. to 10 p.m., seven days a week, year round. “There is no off-season for us,” Bollinger said, explaining that he aims to cater to locals as well as Jackson’s many tourists. Either he or his wife, Dawn, plans to be in the restaurant at all times. “There is nothing better than a great burger and fries at a reasonable price,” Bollinger said. Especially in an economy like this, people want “crave-able, quality food at a reasonable price with friendly service,” he said. “That’s what MacPhail’s is all about.”

BRENT MCWHIRTER / NEWS&GUIDE

Matt Ryan, owner of O’Ryan Cleaners, offers excellent service, competitive prices and eco-friendly cleaning.

BRENT MCWHIRTER / NEWS&GUIDE

Tom Fay’s restaurant, Pinky G’s Pizzeria, serves slices of New York-style pie, but all kinds of other fare as well.

Pinky G’s Pizzeria

O’Ryan Cleaners

Tom Fay, owner-operator 50 W. Broadway, Pink Garter Plaza 734-PINK

O’Ryan Cleaners on Broadway Matt Ryan 800 W. Broadway 734-1008

–––––––––––––––––––––––––––––––––––––––––– efore you walk in the door at O’Ryan Cleaners, you can be certain your clothes will be hanging by the register and the employees will know your first name. Customer service is what sets this new dry cleaning company apart from others. Owner Matt Ryan wants to know the names of all his customers and have their clothes up front when they arrive. “People love that and come back,” he said. “They really respect that when you know their name.” Ryan opened O’Ryan Cleaners in September in the location held for 30 years by Quality Cleaners. The 29-year-old Jackson native is a veteran of the dry cleaning industry. His family also runs cleaners in the valley. “I wanted to branch out on my own and give people a different choice,” he said. “This location was a nobrainer to me,” he said. While continuing to serve Quality Cleaners’ customers, Ryan offers an incentive for newcomers: a 10 percent discount for life for mentioning this article. “With gas prices rising and the economy still bad, I wanted to help people out,” Ryan said. Meanwhile, prices are competitive and comparable to what other cleaners in the valley charge. To stay eco-friendly, Ryan employs the latest in dry cleaning technology. O’Ryan Cleaners uses Ipura Dry Cleaning machines, which employs environmentally safe Class III A hydrocarbons. “It uses half the energy of traditional dry cleaning machines,” Ryan said. “It also doesn’t use any added chemicals to clean the clothes.” The finishing equipment used to press garments hails from Germany, which enforces strict environmental standards, Ryan said. Customers looking to be extra environmentally conscious can purchase “green” garment bags to replace the plastic bags usually used to protect clean clothing. And when purchasing the reusable bags, Ryan also will throw in a “green” discount for life. O’Ryan also allows customers to bring back metal hangers to be recycled or reused. He’ll soon offer reusable, recyclable plastic hangers. “What little plastic that is used is 100 percent biodegradable and recyclable,” Ryan said. The company offers other services, such as a washand-fold commercial laundry service for businesses. Waterproofing, alterations and repairs also are available. “I’m really about offering the best customer service out there,” Ryan said.

–––––––––––––––––––––––––––––––––––––––––– he newest pizza spot in town offers more than great New York-style slices of pie. Pinky G’s Pizzeria serves pulled-pork sandwiches, Chicago-style hotdogs with all the fixings and three different types of chicken wings. And, of course, a well-done Chinese chicken salad, “because you’ve got to have something for the ladies,” owner and operator Tom Fay said. “‘Pizzeria’ to me really encompasses more than just good pizza,” Fay said. “I want it to be a great family environment as well as a place people can stop in any time of the day or night for a quick meal.” Fay grew up in hospitality, helping his family entertain and serve guests at the Bentwood Bed and Breakfast in Wilson. He went on to study the trade, majoring in restaurant management at Johnson and Wales University in Charleston, S.C. There, he developed a fondness for Southern food, so his new restaurant offers plenty of Southern specialties, including sweet tea. Fay has always dreamed of opening his own restaurant and had been looking for the right location for years. When the location of Cafe Ponza — on the bottom floor of the Pink Garter Plaza — opened up, he jumped at the opportunity. “I am most excited about working in the environment that I have always had a passion for,” he said, “being part of an open kitchen, creating conversation and having fun.” Fay completely gutted and remolded the space to create an inviting ambiance modeled after a New Yorkstyle brick loft apartment. There is a new dining counter, cozy booths, remodeled bathrooms and an open kitchen featuring a brick pizza oven. The menu features whole pizzas as well as slices with a modern variation of toppings. Salads, sandwiches, strombolis and calzones round out the menu, along with many appetizers and desserts. Having learned to hand-toss pizzas during a stint as a pizza cook in college, Fay developed a knack for flipping pies unmatched in town. His former boss at the Village Cafe, Dom Gagliardi, gave Fay props, saying, “Nobody can toss pies like Tom Fay.” Pinky G’s offers bike delivery in town. Open from 11 a.m. to 2 a.m. seven days a week, Pinky G’s also offers outdoor courtyard seating. “I really think that this is something that Jackson does not have,” Fay said. “I can sit in there like it is my living room.”

– Cara Rank

– Allison Arthur

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BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011 - 19

Prestige Media Design

New location! Brighter, quieter, bigger. PHOTO CREDIT

Prestige Media Design’s staff is trained in the most up-to-date, cutting-edge home automation, audio-visual, security and energy management technologies.

through Prestige Media Design. “We can make it possible for virtually any appliance or device in your home to intelligently communicate with another — from locks to lights, doors to drapes — and give you the ability to control them, no matter where you are,” said Madison. Prestige Media offers free consultation for any size project. Madison said the company is more than happy to take on a job as small as a universal remote or as large as a complete audio-visual home or office system. “We are up-to-date on today’s needs as well as tomorrow’s needs,” he said. “We spend a lot of time training on next-generation technology.” Prestige Media Design has a showroom where it offers TVs, Blu-ray, speaker solutions and alarm systems on hand. But most meetings with clients take place in their office or home, where the company can assess the needs first hand. After installation and costumer training, Prestige Media Design can continue to monitor services and troubleshoot remotely, with service offered around the clock.

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60 E. Broadway, 2nd Fl, on the Town Square www.raregalleryjacksonhole.com • 307-733-8726 216633

– Allison Arthur

Profile Massage

Please proof and call Karen at 739-9541 or return via Fax at 733-2138. Thanks!

Landon Wiedenman, manager, massage therapist 235 E. Broadway 413-8949 ProfileMassage.com

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This is where we focus on you.

––––––––––––––––––––––––––––––––– rofile Massage’s space is finally on par with its therapists. Landon Wiedenman opened his practice in 2009, but it was only this past April that he found a space he was truly happy with. “Everything about it is better,” Wiedenman said. “We’ve got three treatment rooms now instead of one, it’s easier to get to, and there’s more privacy.” To go with the new space, Profile Massage has added new services. Wiedenman found one of the few therapists in the area trained in maternity massage. Since the therapist herself recently had a baby, she “really understands the unique needs of expectant and postpartum clients,” he said. Profile Massage’s maternity massages are an addition to the wide range of massage work it has always offered. Wiedenman — who has been practicing massage for seven years, including more than three years at the Four Seasons in Teton Village — specializes in pain management, mobility massage and trigger-point therapy. Like the other four therapists at Profile, he also does deep tissue work, Swedish massage and relaxation massage. As of late spring, Profile also has begun to offer something unique: herbal nutrition counseling and an herbal nutrition wrap. “As far as I know, no one else is doing this anywhere,” Wiedenman said. Profile Massage therapists work with a registered nutritional therapist practitioner to test and work on a client’s reflex points. The way different reflex points in the body respond can reveal problems in the digestive system. Clients get massages tailored

Profile Massage

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––––––––––––––––––––––––––––––––– ometimes, spending money can save you money. With its advanced energy-efficiency technology, Prestige Media Design offers services that can pay off in the long run with substantial cost savings on your energy bill, among other advantages. The technology consulting company has been operating in Jackson for six years. Dedicated to educating employees on the most up-to-date options, it offers cuttingedge technology in audio-visual, security, business solutions, home automation and energy management. “We are bringing solutions to Jackson,” said general manager Brad Madison. “We are really a turnkey solution. We can go in and help with the structured wiring, and we have a solution from A to Z.” The latest energy-efficient technology is making vast economic and environmental improvements, taking up to 20 percent off energy bills in homes and offices around the world. Prestige Media clients can remotely set their appliances to run at the most energy-efficient times, Madison said. They can turn off lights in their homes from the office or lower their shades on a sunny day. “Prestige Media Design can help our customers reduce energy usages and costs by controlling how and when specific devices in the home use power — particularly during peak pricing or load periods — and in a way that fits with our customer’s lifestyle and priorities,” said Madison. “It is all about energy consumption and looking at ways that we can use software solutions.” Even something as simple as installing wireless dimmers in your house can lower energy bills substantially. Entire electric systems can be monitored and controlled remotely from anywhere when set up

216634

Targeted Therapy Tangible Results

Brad Madison, general manager 1705 High School Road, Suite 130 732-5488

BRENT MCWHIRTER / NEWS&GUIDE

This spring, massage therapist Landon Wiedenman’s Profile Massage hired one of the few therapists trained in maternity massage.

to what their reflex points revealed. “My goal in starting Profile Massage was to have a practice where I could really get to know my clients and do regular work with them,” Wiedenman said. “The name ‘Profile Massage’ alludes to this. We profile every patient that comes in, we learn what’s going on with their body. When we can see what’s going on — and, when someone commits to regular work, what’s changing — we can treat it. We like building relationships.” To assist clients in maintaining a relationship, the practice offers Massage Memberships. To enroll, clients commit to at least a three-month membership. The benefit is reduced prices. Plans include Massage Every Month ($84 a month), Duo Massage (two massages a month for $154), Weekly Massage ($288 for four 60-minute sessions) and a Five Massage Punchcard ($400). Single signature 60-minute massages are $120. Memberships can be shared among friends and family. “My goal is always tangible results,” Wiedenman said. “Making regular massage work affordable means more people can have it done.” – Dina Mishev

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20 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011

Pro-Motion Chiropractic and Rehab Jeremiah Handschin, owner 4030 W. Lake Creek Drive, Suite 9 699-3170

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*Issued by NewYork Life Insurance and Annuity Corporation (A Delaware Corporation)

–––––––––––––––––––––––––––––––– oving into a new space has allowed Jeremiah Handschin to give his a clients a little more elbow room while working on their running stride or rehabilitating from an injury. Handschin, who runs Pro-Motion Chiropractic and Rehab, recently moved out of the Teton Sports Club and into a nearby separate office. Handschin’s new digs, located on the south side of the Teton Sports Club, offer his clients a quieter, more private area to work through their injuries and improve their health. “It’s a very serene, therapeutic space,” Handschin said. The space also has afforded Handschin more room for new, more specialized equipment than what he had access to at the gym, including balance equipment and other rehabilitation devices. “We’ve got newer, more comprehensive equipment,” he said. Handschin, who has been in business more than two years, also offers clients a range of services aimed at improving their range of motion. One method he uses is to film a client’s movements in slow motion, breaking the sequence into 60 images a second. That lets him analyze the movements and watch how each part of a client’s body moves through a certain movement, whether it’s the way his or her foot strikes the ground or how the ankle moves. The service can be used to aid one’s golf swing, help find the proper fit for a bike or simply improve one’s gait. Handschin, who also provides core and

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neck rehab services, works with clients on a one-on-one basis. “It’s basically just me here, so you get very personalized, customized care.” A runner and cyclist, Handschin can empathize with what his patients are going through and what they need to get back to their favorite activities. ... I have personal experience with the feelings and issues they are having,” he said. Handschin shares his new office with acupuncturist Tamera Clauson. “We can combine care for some patients,” Handschin said. “If someone is acutely injured, we can use acupuncture to help reduce inflammation before they start rehab.” The two complementary services also are being offered through a community acupuncture and chiropractic clinic Clauson and Handschin host on a weekly basis. The two practitioners offer their services at a reduced cost so residents who don’t have insurance or simply can’t afford medical treatment can keep their bodies healthy and working properly. – Kevin Huelsmann

Rick and Hollee Armstrong, owners 60 E. Broadway 733-8726 RareGalleryJacksonHole.com

SHOWROOM

500 S. Hwy. 89, Jackson (K-Mart Plaza) • 307.732.0900

BRENT MCWHIRTER / NEWS&GUIDE

Jeremiah’s Handschin’s new space enhances privacy and allows him to use the latest specialized equipment.

RARE Gallery

DEDICATED

AUTHORIZED RETAILER

Pro-Motion Chiropractic

––––––––––––––––––––––––––––––––– ick and Hollee Armstrong are expanding their unique approach to art and real estate. The Armstrongs are adding 2,000 square feet of office and gallery space to their second-floor RARE Gallery on Town Square, giving them more room to bring in jewelry from world-class designers and to provide space for their real estate brokerage. “You can go into any real estate office in the world and find cubicles, walnut desks and piles of paper,” Rick Armstrong said, “but you would be hard-pressed to find another real estate office that looks like this.” The added space will provide offices for the firm’s 14 agents and brokers as well as for a “war room” that will include maps and information charting the most up-todate statistics on real estate in the valley. Throughout the office, paintings and photographs from RARE’s wide-ranging mix of artists adorn the walls, providing a link between the real estate office and the rest of the gallery and adding an unexpected twist. “The community has come to expect the unexpected from us,” Hollee Armstrong said. That sense of the unexpected will be augmented by the RARE vault, which will house one-of-a-kind jewelry by six renowned jewelers, including award-winning designers Pat Flynn, Pamela Froman and Petra Class. “Every piece is a work of art,” Hollee Armstrong said. The vault also will provide a shopping experience unlike any other. “Every woman who drools about jewelry knows about the vault,” Hollee Armstrong said.

BRENT MCWHIRTER / NEWS&GUIDE

Hollee and Rick Armstrong offer singular real estate opportunities in Jackson Hole along with a unique blend of fine art.

The additions to the gallery — which has been in its second-floor space for about a year — will build on the same eclectic spirit that already was in place. “We tried to create multiple environments within this one space, where people come around the corner and say, ‘Wow,’ ” Rick Armstrong said. The gallery stocks works by a vast array of artists who work in an equally varied array of mediums. Though the collection appears disparate at first, Rick Armstrong said he and his wife curate pieces that represent what they call “art of the new West.” They scour the county each year in search of the best contemporary art that brings with it a connection to Jackson. With the new space, the Armstrongs said, they want to draw viewers through the distinct parts of contemporary art. “We’re creating a journey through art,” Rick Armstrong said. – Kevin Huelsmann

BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011 - 21

RMB Jennings

Fred Paulman, president: 312-993-5800 Flynn Govern, client associate: 734-1661 RMBJennings.com

–––––––––––––––––––––––––––––––––––––––––– ffering paddling instruction and tours, Rendezvous River Sports provides everything you need to begin kayaking, canoeing, rafting or paddle boarding. And for the experienced boater, the extensive retail store has the latest gear to take your paddling to the next level. Now in its 16th season, Rendezvous has expanded by purchasing valley staple Jackson Hole Canoe and Kayak. With the acquisition, Rendezvous acquired inflatable kayaks, rafts and whitewater canoes and the permits to instruct using those crafts on rivers and lakes in the area. “We truly are the most complete paddle sports and instructional center in the West,” owner Aaron Pruzan said. “I don’t think anyone offers the amount of different programs for kayak instruction, rafting instruction, canoeing instruction, stand-up paddle boarding instruction — and also tours up in Yellowstone National Park — attached to a retail store that has as broad a selection of paddle sports equipment as we do.” Rendezvous is permitted to instruct clients in all types of paddling watercraft on the Hoback River and on the Snake River, from the scenic water in Wilson through the whitewater canyon section to Sheep Gulch. This allows the business to provide instruction for both beginner and advanced boaters any time, Pruzan said. For flat-water paddling, the business is permitted to lead trips and to instruct in Yellowstone National Park on Lewis, Shoshone and Yellowstone lakes. “We’re trying to give people the knowledge to help them enjoy the rivers and lakes but also to take something away that is a skill they can use for the rest of their lives,” Pruzan said. The number of variations on the sport makes boating accessible to all, Pruzan said. For instance, recreational touring in a kayak or a canoe is something anyone can do. For the more adventurous, Pruzan offers seven-day tours of Yellowstone Lake, camping in a different spot each night. After a winter that left a hefty snowpack high in the mountains, there will be plenty of water to play on this summer, whether you want to rip the whitewater or glide across a glassy lake. “A big water year is going to be great for people who want to run harder whitewater, but there’s always a place to go that is suitable for a beginner,” Pruzan said. – Sam Petri

– Jennifer Dorsey

BRENT MCWHIRTER / NEWS&GUIDE

New York Life Insurance agent Rebecca Smith knows insurance can be complicated. She is there to help make sense of it.

Rebecca Smith/NY Life

New York Life Insurance Company Rebecca Smith, agent 690-1379 rjsmith@ft.newyorklife.com RebeccaSmith.NYLAgents.com

The Rendezvous River Sports retail store has the latest gear to take your paddling to the next level.

Rendezvous River Sports

Aaron Pruzan, owner 945 West Broadway 733-2471 733-7171 (fax) info@jacksonholekayak.com JacksonHoleKayak.com

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–––––––––––––––––––––––––––––––––––––––––– s an agent with New York Life Insurance Company, Rebecca Smith sells life, disability and long-term care plans. But “insurance” isn’t the first word she uses when she sits down with a client. “The way I start a conversation is, ‘If something happens, are there any problems?’” Smith said. “That’s usually a good way for people to express to me what’s most important to them and how I can help them protect that. I focus on insurance as a solution.” Life insurance, for example, answers the question of how your spouse, children and other loved ones will be cared for after you’re gone. “If you love someone, you buy life insurance,” she said. But a policy also is useful before you die. “Don’t think of life insurance as death insurance, because it offers so many other things while you’re alive,” she said. “There are many living benefits, such as the ability to draw on the cash value that you build.” Being unmarried and childless doesn’t mean you don’t need coverage. “Who’s going to take care of you when you’re old?” Smith asked. “The cash value of the policy can take care of some of those expenses.” College graduation is a good time to start looking into life insurance, Smith said. When you’re young, you’re probably healthy, and that’s the time to buy a policy. “You want to capture your insurability now,” she said. Smith also advocates thinking ahead about how to pay for a stay in a nursing home or assisted-living facility, home health care and family-provided care. “Long-term care insurance is intended to help with the costs, which can add up quickly,” she said. The coverage options are diverse and complex. “It’s important to be informed,” Smith said. “I can help with that. It’s never too early to start a dialogue.” New York Life Insurance Company is 165-plus years old. Smith started with the company in July. It’s not her first insurance-related position, though. Her father was a doctor, and her first summer job was helping his office file patient insurance claims. “I learned that people were overwhelmingly confused and frustrated with how their insurance works,” she said. Smith said her studious nature, penchant for detail, options and desire to do something to enhance people’s lives make insurance the perfect fit for her. “The things insurance can do are really exciting to me,” she said. “I love what I do.” – Jennifer Dorsey

–––––––––––––––––––––––––––––––––––––––––– t a time of geopolitical turmoil, natural disasters, gyrating stock and bond markets, and headlines about pyramid schemes, you want a trusted expert to write a financial game plan that will protect your money and help it grow. RMB Jennings, successor to Jennings Investment Advisors, offers comprehensive wealth management services to clients in Jackson Hole who have $1 million or more to manage. “We’re in a world where things are constantly changing,” RMB President Fred Paulman said. “Our role is to act as quarterback for families in their investment planning.” RMB Jennings, based in Wilson, is a division of RMB Capital Management LLC, an independent, registered investment advisory firm based in Chicago. It does not own, nor is not affiliated with, any brokers-dealers, investment banks or retail banking institutions. That independence eliminates potential conflicts of interest and ensures RMB always acts in the best interest of its clients. “Independence is very important,” Paulman said. “I don’t believe Jackson Hole has any independent firms of our size.” RMB’s approach to managing financial assets is spelled out on the company website: “Our wealth management philosophy is rooted in a dedication to knowing you and your family personally so that we can thoroughly understand your goals, interests, concerns and risk tolerances. We also collaborate with your other trusted advisors, including estate attorneys, tax advisors and corporate benefits managers, making certain we have complete information regarding all aspects of your finances. “This well-informed perspective is vital to our holistic approach. By taking your entire situation into consideration, we are able to create a customized and comprehensive wealth management plan, including asset allocation and investment recommendations based on your goals for wealth preservation and growth.” Most importantly, RMB’s material states, “We recognize that the appropriate wealth management plan for you is constantly evolving based on your changing circumstances, as well as market events and opportunities. We rely upon an ongoing evaluation of your plan to ensure that we are consistently making the best possible recommendations.” RMB has received numerous accolades. Last summer, for example, Barron’s magazine rated it among America’s top independent financial advisors for the second year in a row. Also last summer, Investment News included RMB among the “RIA Giants,” a list of the country’s top feeonly independent advisory firms ranked by discretionary assets under management. RMB also made Investment News’ list of the top 10 RIAs in the nation for growth. The RMB Jennings office, located at 3485 N. Pines Way in Wilson, is staffed by Client Associate Flynn Govern. Paulman, though based in Chicago, can meet face-to-face with clients as well. “I’m back and forth every couple of weeks,” he said. He is also actively searching for a local candidate to fill the senior advisor position.

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520 S. Hwy 89 kmart plaza • 734-8022 • headwallsports.com

Please proof and call Karen at 739-9541 or return via Fax at 733-2138. Thanks!

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22 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011

BRENT MCWHIRTER / NEWS&GUIDE

ROCKY MOUNTAIN BANK / COURTESY PHOTO

With its new offices on West Broadway, Rocky Mountain Bank is in the middle of the action.

Rocky Mountain Bank

Terry Earley, president and CEO 890 W. Broadway 739-9000 RockyMountainBank.com

Shades of Jackson Hole offers 32 brands of sunglasses and can fit you with regular prescription frames, too.

Shades of Jackson Hole

John Mickus, owner David Cassizzi, optician-manager 28 E. Broadway, above Jackson Bootlegger 733-5022

–––––––––––––––––––––––––––––––––––––––––– he rounded curves and welcoming interior of Rocky Mountain Bank’s new location on West Broadway do more than offer an attractive, professional place of business. The west Jackson location puts the bank, which was formerly headquartered off the Moose-Wilson Road, in the middle of the action. The new building opened in the spring and will be celebrated with a grand opening 5 to 8 p.m. July 21 at 890 W. Broadway. “You can’t overemphasize how excited we are to be on Broadway,” said Terry Earley, bank president and chief executive officer. “We are here in the middle of everything. The location builds an awareness for the bank.” From the new location, Earley leads a team of 50 employees who work at the bank’s four branches — the two in Jackson as well as the Pinedale and Rock Springs offices. Rocky Mountain Bank will focus on service and providing the decision-making found in what is essentially a small business — one just like the others operating in the valley. “When you come into Rocky Mountain Bank, you are going to feel different about your experience here,” Earley said. “People genuinely care about you. We’re going to make it easy for you to do business. While we may be a small business, we’re going to offer a higher level of service. Bigger isn’t better. Better is better.” Bank loan officers understand the market and will go out of their way to make borrowing as easy as possible. Businesses looking for loans will find Rocky Mountain Bank employees eager to understand a going concern’s needs. “We’ll take time to understand your business and do everything we can to accommodate your requests,” Early said. Ultimately, a bank is about more than interest rates and down payments. It is about helping people reach their goals. “We focus on helping business owners and families achieve their goals and dreams,” Earley said.

–––––––––––––––––––––––––––––––––––––––––– hades of Jackson Hole has always stocked more than 1,200 frames from 30 different brands. Still, the valley’s largest sunglass retailer decided to go a little further and add two additional brands: Kaenon and Arnette. Kaenon is an important addition because of its patented SR-91 lens technology. SR-91 lenses are shatterresistant but also have the clarity of glass. “There’s not much to say about these other than they’re awesome lenses,” optician and store manager David Cassizzi said. Shades is now Wyoming’s largest dealer of Kaenon, Oakley, Smith, Costa and Maui Jim. “Offering a great selection is just one part of our customer service,” Cassizzi said. “We like to provide customers service like they’ve never had before.” That service includes working with customers to find the frame that best fits their face and needs in their given price range. “Whether your budget is $10 or $300, we’ve got a frame for you,” Cassizzi said. While the shop is named Shades, it carries regular prescription frames, too, though they don’t start at $10. “Lots of people think of us as just sunglasses, but we’ve got over 200 styles of frames for everyday indoor wear,” Cassizzi said. “They’re more in the stylish, sporty vein than I think most doctor’s offices have. “We really try to stay on the edge of new products. As soon as I hear a line has new styles, I get them into the store. Having the newest products keeps things interesting for the staff and customers.” If you want prescription sunglasses to go with your indoor prescription glasses, the staff at Shades are pros when it comes to knowing the styles that work with various prescriptions. (Because of how sunglass lenses are curved, not all styles can be made in all prescriptions.) Shades cuts some lenses on-site; others are sent out. Kaenon and Arnette aren’t the only new things at Shades. An optician for seven years, Cassizzi joined Shades earlier this spring. “This is such a passionate and active outdoor community,”he said. “I like that the shop develops relationships with customers rather than sending them out the door with the first pair of sunglasses they try on.”

– Thomas Dewell

– Dina Mishev

Licensed esthetician Katy Witz is all about making your skin healthier and better looking.

Skin Effects

Katy Witz, owner/licensed esthetician 180 N. Center Street, Suite 10 690-2807 or 733-3751

–––––––––––––––––––––––––––––––––––––––––– ou’ve seen photos of Tibetan men and women who look 60 but aren’t a day over 30. There’s no denying, high altitude is tough on the skin. Born and raised in Jackson and now a licensed esthetician, Katy Witz understands this. In November, she opened Skin Effects with the goal of making ongoing skin care affordable ... not that she doesn’t want to see if you’re just interested in a one-off facial. “I work with however much time my clients have,” she said. “Spa facials cost $150 and more and are often a oncea-year treat,” Witz said. “My facials start at $65, because I want people to be able to afford to come in regularly.” A graduate of Colorado’s International College of Esthetics, Witz said, “Treating your skin is so important. And living at high altitude makes it even more so.” The problem is the arid air. “Down by the ocean, you have humidity helping to moisturize your face,” she said. “Not up here.” At Skin Effects — which is tucked next to Carmella’s Salon & Spa across from E. Leaven — Witz is licensed to do microdermabrasion, chemical peels, specialty masks, facials, back treatments and full-body exfoliations. She also does collagen mask infusions with Bio Therapeutic Micro and is licensed to do Botox and other “injectibles. (She is not yet offering Botox, however.) “Everything I do is about hydrating, rejuvenating and repairing people’s skin,” Witz said. Witz uses two product lines: Image and Sanitas. Both are created in Colorado and made with the special needs of high-altitude skin in mind, she said. Witz could have gone to work at one of the valley’s many spas. But, she said, “I felt I could do more good making skin care affordable than I could giving oncea-year treatments at a super-fancy spa. I’m interested in helping people see real, lasting differences in the health and quality of their skin.” Walking into Skin Effects is more like visiting a doctor’s office than a spa. “Fancy touches are nice, but they really don’t do anything for your skin,” Witz said. “And I’m all about making your skin healthier and better looking.” Witz’s most expensive facial is $90. She offers a series of six microdermabrasion treatments for $540, and you get the seventh one free. She’s looking into launching facial “punch cards” sometime this summer too. “Taking care of your skin shouldn’t be a luxury,” she said. – Dina Mishev

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Unique vases and arrangements-wide variety of cuts-outdoor plants-regular specials

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BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011 - 23

Snake River Brewing 265 S. Millward St. 739-BEER SnakeRiverBrewing.com

SPECIALTY SERVICES: PRICE CHAMBERS / NEWS&GUIDE FILE PHOTO

Snake River Brewing Co. launched its new canned brews June 1 with a special event with bike courier service Bikewire.org.

“Adding cans to our line is one of the biggest developments in our 17-year history,” Erickson said. A Jackson mainstay, Snake River Brewing is a best-practices leader with the advent of such innovations. Snake River Brewing remains committed to its core mission: making superior beer. The Great American Beer Festival has bestowed more awards for brewing excellence on Snake River Brewing than any other brewery in the U.S. Never one to rest on its laurels, Snake River pumped $1.3 million into renovating the brewpub, long a favorite watering hole for locals and tourists. \ The renovation, completed two years ago, focused on a new kitchen and increased upstairs seating, which in turn has expanded the pub’s presence as a gathering place. On any given night of the week, a nonprofit may be hosting a happy hour upstairs whil friends congregate beside the bike racks, families share a fun meal and regulars enjoy their seats around the bar. Snake River Brewing truly is a community hub. – Katy Niner

Commercial Laundry Fine Dry Cleaning Suede/Leather Cleaning & Restoration Fur Cleaning (Sheepskin boots & Slippers) Wedding Gown Cleaning & Preservation Alterations & Repairs (Includes Leathers) Pillows, Comforters (Includes Down) Area Rugs, Draperies, Cushions Fine Linens, Tablecloths, Blankets

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––––––––––––––––––––––––––––––––– rom every angle, Snake River Brewing Company is a can-do operation. From its bevy of awardwinning beers to its local outreach and sustainable practices, Snake River does more than brew: It fosters community. “We are doing as much as we can for the community we love,” said Tim Harland, vice president of sales and marketing. And now, its conscientiousness is literally canned: On June 1, Snake River Brewing officially introduced 12-ounce cans of Pako’s I.P.A. and Snake River Pale Ale. SRB marked the occasion by sharing the spotlight with BikeWire.org, an upstart bike courier network. On June 1, cyclists spent the afternoon delivered more than 1,000 beers to retailers around town. It was a quintessential SRB celebration, welcoming community members and community partners. “Living in a mountain town, our craft cans simply make sense,” said Chris Erickson, director of brewery operations. “The portability for outdoor enthusiasts along with the eco-friendly attributes of having our award-winning beers in cans is a welcome addition to the surrounding areas where our beers are available.” Aluminum cans are good for the environment. SRB’s cans are made in Worland, as opposed to its bottles’ birthplace in Oregon. Cans reduce shipping cost, too: Three times as many of them fit in a semitruck as glass bottles. And cans keep the beer better. They eliminate the possibility of contamination by light and oxygen, and they are more portable for outdoor pursuits.

www.transformativefitness215.com 215 Scott Lane • in Chiropractic & Spor ts Injur y Center • 690-8088

Stockton & Shirk Stockton & Shirk Interior Designs 3445 N. Pines Way Pamela Stockton and Melinda Shirk, owners 733-0274 StocktonandShirk.com

––––––––––––––––––––––––––––––––– design firm rooted in customer service and attention to detail is now infused with fresh energy under its new owner. On March 1, Melinda Shirk bought Pamela Stockton Interiors — the business Pamela Stockton had nurtured for more than 22 years — to create Stockton & Shirk Interior Designs. Now the design duo taps the talents of both. Shirk brings her passion for green building while Stockton instills her experienced, established aesthetic. “Pamela is so experienced,” Shirk said. “I bring the energy and drive to take interior design to the next level by working with architects, contractors and engineers.” Stockton & Shirk has realized a wide range of interior styles, from lodgey to contemporary, traditional to transitional. The firm accepts the full gamut of projects, from remodels to new constructions. Whether refreshing a home’s furnishings after 17 years or building an addition as an alternative to selling, Stockton & Shirk helps clients reach their domestic goals. Customer service is the core of the business, a commitment Stockton has instilled in Shirk. Lured by Jackson summers, Shirk joined Stockton in 2005. At Northern Michigan University, she studied sustainable construction and went on to earn her design degree from Sheffield School in New York. She also got her Leadership in Energy and Environmental Design AP certification

Jackson Lodging Company was the first business that came to mind when I was approached by a family looking for lodging STOCKTON & SHIRK INTERIOR DESIGNS / COURTESY PHOTO

Pamela Stockton and Melinda Shirk bring a wealth of experience and now — thanks to new owner Shirk — a green ethic, too.

from the U.S. Green Building Council, an organization she is now actively involved in as the membership co-chair. When designing an interior, Shirk makes green choices that preserve the indoor air quality of the home, like choosing wool carpet with jute backing, low VOC paints or cellular window coverings. She sees her role as helping to educate her clients on living a truly green lifestyle. “I don’t feel green is a fad,” Shirk said. As evidence, she highlighted that her top-selling furniture line is one that uses recycled frames and soda bottles, while at the same time offering an array of fabrics — wool, cotton, bamboo. Stockton & Shirk carries a host of sought-after lines, including Ralph Lauren, Hunter Douglass, Kravet Fabrics, Holly Hunt, Henredon and Robert Allen. By carrying a scale of price points — in everything from dishwear to fabrics, rugs and window coverings — the firm works within any client’s budget.

late one Thursday night. Knowing JLCo. would do whatever possible to find them a house to rent. They treat all of their guests with the best customer service possible, making it easy to recommend JLCo.

-Maureen Murphy JH Chamber of Commerce

HomeCare | Extended Stays | Vacation Rentals

www.j a c k s o n l o d g i n g c o . c o m 307.734.2404

– Katy Niner Please proof and call Karen at 739-9541 or return via Fax at 733-2138. Thanks!

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24 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011

BRENT MCWHIRTER / NEWS&GUIDE

Enjoy free wireless internet while sipping the best latte in Victor, Idaho, or having breakfast — burritos, sandwiches, baked goods — all day at Teton Bean Cafe.

Teton Bean Cafe

Teton Bean Cafe and Espresso Catering Amy Endris, owner 32 W. Birch Street, Victor, Idaho 208-787-2478

BRENT MCWHIRTER / NEWS&GUIDE

“I’m definitely a big kid,” says Wes Gardner, who is always on the lookout for the hottest new thing for his Teton Toys.

BRENT MCWHIRTHER / NEWS&GUIDE PHOTO

The staff at Teton Weight Loss Clinic applies tried and true methods to obesity and its underlying causes.

Teton Toys

–––––––––––––––––––––––––––––––––––––––––– he perfect latte is hard to make. The milk has to be steamed to just the right temperature. The espresso has to pour correctly. Not everyone can do it. Amy Endris, owner of Teton Bean Cafe and Espresso Catering in Victor, Idaho, knows how to make the perfect latte, though. After years of practicing and training in multiple coffee shops, she has mastered the art. “I love making espresso drinks,” she said. “There is definitely an art to it. I am a big fan of coffee and tea.” She loves it so much, she bought Espresso Bean Catering almost three years ago and finally opened her own cafe last summer. So now, along with her coffees, lattes and expresses, she serves fresh baked goods, homemade granola and breakfast sandwiches and burritos. “I have always worked in coffee shops and always wanted to bring the coffee shop atmosphere to Victor,” she said, “that quaint, quiet little shop where you can hang out.” While customers enjoy free wireless internet, they can sit down to a variety of breakfast items all day. She also makes breakfast burritos to go. A generous meal for one very hungry diner, they are big enough for two to share, she said. Teton Bean offers two burritos: The meat burrito has bacon, ham, sausage, pepper jack cheese, hash browns, jalapenos, eggs and onions, while the veggie burrito comes with spinach, red pepper, hash browns, onions, jalapenos and eggs. Want to special order? Call ahead, and she will have a special burrito ready for you to pick up. Burritos cost only $6. For something a little lighter, Endris suggests the breakfast sandwich. Served on 460’s ciabatta bread, it has two fried eggs, bacon and cheddar cheese and costs $4.50. You can also add spinach tomatoes and avocado. For regulars, Endris has customer-appreciation punch carts that offer a free coffee after 10 coffee purchases, or the same deal on burritos. Teton Bean also serves made-to-order Belgium waffles and a selection of fresh muffins, scones and other baked goodies, with a dairy-free muffin always on the menu. In addition to a rotating selection of Snake River Roasters’ organic coffees, Teton Bean serves tea, espresso, cappuccinos and lattes. Endris says one of her best drinks is her latte made with fresh shaved chocolate. Teton Bean is open 7 a.m. to 3 p.m. Monday through Saturday and offers indoor and outdoor seating. In addition to the cafe, Endris also runs a mobile coffee catering business, Espresso Catering. She can set up virtually anywhere an event is held and operate a fullservice espresso bar. – Allison Arthur

Wes Gardner, owner 36 E. Broadway, Cache Creek Square Building 200-6066 Teton-Toys.com

Teton Weight Loss Clinic

Dr. Laura Vignaroli 555 E. Broadway 734-1313

–––––––––––––––––––––––––––––––––––––––––– here are few people who can claim to know the ebb and flow of Town Square the way Wes Gardner does. He worked for his uncle at Lee’s Tees for 14 years, running from store to store with inventory and generally taking in the bustle. “I learned the ropes from him on how to run a retail business in downtown Jackson,” Gardner said. “I got to know the cycles of the town.” The experience set him up to open Teton Toys on the south side of the Town Square in March 2010. “It’s been a lot of fun, a lot of work,” he said. “I honestly couldn’t have asked for a better first foray into ownership.” Teton Toys has something fun for everyone, from games and puzzles to wooden toys, figures and collectables. It carries 99 percent of the Lego line, including a number of out-of-production sets, and a huge inventory of Star Wars figures. Many are out-of-production collectables, and many are on the sale shelf at half off. Teenage boys often turn up at Teton Toys for its Magic the Gathering collectable cards and tournaments. “As far as Star Wars figures and Magic cards, we probably have as big a collection as anybody in the country,” Gardner said. Gardner said Teton Toys has seen tremendous growth in the year and a half it’s been open. “If you came in the first couple of months of last year and haven’t been in since, you wouldn’t recognize the store,” he said. “We have 10 times the inventory we started with.” When he first opened, Gardner wondered whether locals would shop online or go to Idaho Falls, but they haven’t. Many have become loyal patrons. Garner said he has focused on listening to customers and figuring out what they want. Hexbugs, for example, were something people repeatedly ask for. He didn’t know what they were, but when he came on the Hexbug booth at a toy show he put in an order on the spot. “Sure enough, they’ve been selling like hotcakes,” he said of the micro-robotic creatures. While owning a toy store may not be as romantic as it seems, it’s still a heck of a lot of fun, Gardner said. He especially likes spending time on the floor and watching kids play. “I’m definitely a big kid,” he said. Teton Toys is on the south side of Town Square above the Bootlegger and next to Gifts of the Earth.

–––––––––––––––––––––––––––––––––––––––––– besity isn’t simply carrying around too many pounds. It’s a chronic disease process with a physiological cause, much like high blood pressure, said Dr. Laura Vignaroli. Teton Weight Loss Clinic offers a program to address the underlying cause of obesity and the emotional or behavioral patterns contributing to weight gain. The physician-supervised, low-calorie weight loss program has a record of proven results. “Physician-supervised programs have more rapid, reliable results, and physicians can closely monitor comorbid medical conditions and address emotional aspects of weight gain,” Vignaroli said. “Weekly weigh-ins provide feedback and counseling to keep you motivated.” Geared toward any person interested in losing weight, the program is specifically targeted for those with comorbid medical conditions and for those who have had difficulty maintaining weight on other diet plans. The program is based on a low-calorie diet (800 to 1,200 calories per day) in conjunction with counseling and behavioral modification. During an initial consultation, clients receive a body composition measurement using bioelectrical impedance to determine fat percentage, water percentage and percentage of muscle mass as well as body-mass index. The program then uses meal replacement items such as protein shakes, protein bars, soups and chips with “nutraceuticals” to provide 100 percent of the daily nutrient requirements. “These products must meet higher standards than what is required in weight-loss programs available over the counter or through internet programs,” Vignaroli said. During phase one, clients experience rapid weight loss, management of associated medical conditions, adjustment of medication doses and weekly weigh-ins on Vignaroli’s office. Phase two involves behavioral counseling to identify food additions and individual triggers for overeating and weight gain. In addition, strategies to avoid rebound weight gain and to help improve the chances of successful weight maintenance are addressed during both phases. Throughout the program, a regular exercise routine is required and encouraged following completion.

– Amy Schenck

– Cara Rank

There are a lot of things you can’t get out here. There are a few things here you can get nowhere else.

Mary E. Girling, MD OB/GYN

Personal physician obstetric care High and low risk pregnancies welcome Support for natural childbirth Over 10 years experience with 2000 deliveries

Active Rides on Good Horses * Wide Open Spaces Small Groups * Home on the Range Ride with the Wades www.blueskysage.com 307-260-7990

ridehorses@blueskysage.com Big Piney, Wyoming, USA

Please proof and call Adam at 739-9538, or return via Fax at 733-2138. Thanks!

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Now accepting new patients

307-733-2855 Located in the Wilson Medical Building 2535 HHR Ranch Road, Wilson, WY Accepting all insurance providers

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BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011 - 25

Thai Plate

NEW ADVANCED SLEEP TECHNOLOGY

Rosie and John Rodk, Josh Prosri, Anne Jacla, Sam Comchomnon, owners 135 N. Cache Drive 734-2654 TetonThaiPlate.com

LINEN ALLEY Thai Plate has expanded its outdoor seating and soon will add more indoors.

Ph: 307-734-7424 185 S. Scott Lane 10am-5:30pm Mon-Sat

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and lettuce dressed with a spicy lime sauce. Soup fans should sample Tom Kai, a kind of hot and sour soup, or one of the four noodle soups. Specialties include the yellow and green curries as well as classic Thai noodle dishes like Pad Thai, Pad Kee Mao and Pad See Ew. Seasonal specials, offered whenever ingredients are available, include pineapple or mango curry and fish cakes. Thai Plate also serves desserts, such as sweet sticky rice, ice cream and fried banana cheesecake. All dishes are made to order with spices added on a heat scale of one to five. Thirsty patrons should try the refreshing Thai iced tea or take advantage of the establishment’s BYOB status. Summer nights will bring music spun by local DJs. Thai Plate accepts cash or check only.

Simplify the

adventure of parenting

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Natural Baby Products in Jackson Hole, WY www.backcountry-baby.com | 245 W Pearl St | 10-6 Mon - Sat

– Katy Niner

Track the Tag

SEE JACKSON IN A POLARIS RANGER UTV TRIGGER NATURE TOURS $25/HR/PERSON

Kristie Grigg, Jackson sales rep and consultant 690-2001

TOWN HISTORICAL TOURS

“M

––––––––––––––––––––––––––––––––– ost people have seen them, but might not know what they’re called,” said Kristie Grigg, the Jackson sales rep and consultant for Track the Tag. So what is “them”? Tags — those UPCcode-looking boxes more and more print ads are incorporating. Scan them with your smartphone and something will launch in your device’s browser. Sometimes that “something” is nothing more than a static website. But if you’re lucky enough to scan a Microsoft tag that Grigg and Track the Tag have created, the sky’s the limit. In the word of tags, there are two main kinds: the Microsoft ones Grigg works with and QR tags. “QR tags are often really boring,” Grigg said. “Microsoft tags allow us to do so much more.” Users and customers can tell a QR tag from a Microsoft tag by the way they look. QR tags are black and white, and the patterns inside are usually squares or rectangles. Microsoft tags have colors in them, and the interior shapes include triangles. Grigg works with businesses to create Microsoft tags to accompany their print ads, brochures and product descriptions. “I haven’t yet thought of an industry that wouldn’t benefit from tags,” she said. For example, she worked with an artist making tags to go with each painting in his show. At each painting, people could scan the tag with their phones and learn all they need to know about it. Or at Lowe’s, plants now come with Microsoft tags printed on price tags. “The tags take you to photos of what the plant will look like once grown and also include instructions for planting and

Bed • Bath • Mattress

BRENT MCWHIRTER / NEWS&GUIDE

$10/PERSON

BRENT MCWHIRTER / NEWS&GUIDE

Jackson Town Shuttle Service 307-699-0874

With Microsoft tags, Kristie Grigg helps advertisers open up a whole virtual world for potential customers.

even recommendations for where to plant it,” Grigg said. “This is technology that can’t be ignored,” said Grigg, who owned Jackson’s Verizon store for 15 years. “If you’re already going through the trouble of putting an ad in a newspaper or magazine, why stop there?” Grigg asked. “Adding a tag is an affordable way to take that ad to the next level. A tag takes up a small amount of space but can educate potential consumers about so many different aspects of your business.” Grigg said a tag on a whitewater rafting brochure could take potential rafters to a video of a raft trip. One more click (or touch) within the tag could allow the consumer to call to make a reservation or to book online. A tag in a restaurant ad could take customers to a special or the menu. “The opportunities tags give businesses to further connect with customers are endless,” Grigg said. “And they’re really affordable and green. There’s no paper involved.” Grigg works with businesses to develop concepts and ideas and also with businesses that know how they want their tag to look and act. Simple tags take only a week to create and implement. – Dina Mishev

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––––––––––––––––––––––––––––––––– hai Plate brings the flavors of Thailand to Town Square. Tucked at the end of the North Cache alleyway across from Teton Theater, the restaurant opened in January — after remodeling and repainting the space — under a Thai team of relatives. Husband-and-wife Rosie and John Rodk and father-and-daughter Josh Prosri and Anne Jacla all bring decades of experience with Thai restaurants in southern California. Sam Comchomnon is the lead partner. Already, Thai Plate has attracted a following of regular customers. The restaurateurs are grateful for their support. With the ample patio now open for outdoor dining, Thai Plate is poised to expand into the adjacent storefront, which will add 25 indoor seats to its current counter allotment of 10 stools, allowing summer customers to eat indoors or outside, and extending the in-dining experience into the winter. The restaurant also welcomes take-out orders; to place an order, call 734-2654. Thai Plate is open 11 a.m. to 10 p.m. seven days a week. Lunch specials, served from 11 a.m. to 3 p.m., feature a selection of entrees accompanied by an egg roll. Standout appetizers include fresh spring rolls and steamed dumplings. Salad lovers should try Rosie’s Salad, with its sesame dressing, and the Salmon Salad, a grilled salmon fillet atop green apple, onion, chili, tomatoes, cashews

Weddings

Desserts

Bread

Delicacies

Beverages

Wedding Cakes Wedding Favors Dessert Buffet Table

Artisan Chocolates French Pastries Eclairs Confiserie Gelato & Sorbet Macaroons Madelines Cakes

Artisan Bread Breakfast Pastries Baguettes Focaccia Brioche Croissant

Crepes Sandwiches Quiche Granola

Hot Chocolate Espresso Bar Fine Tea

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26 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011

Transformative Fitness 215

Trigger Taxi

Deborah Clemens, Geanie Young, Dr. John Zendler 215 Scott Lane 690-8088

Trigger Taxi and Nature Tours Gary Moss and Joey Tressa, owners 307-696-0874

––––––––––––––––––––––––––––––––– hether you’re a high-performance athlete or someone whose orthopedic issues keep you on the couch, Transformative Fitness 215 can tailor an exercise program to make you feel, move and live better. With master- and doctoral-level professionals boasting a collective 70 years experience in health care and fitness, Jackson Hole’s newest training facility caters to all levels. “We specialize in personal training,” said co-owner Geanie Young. “We also offer a variety of fitness classes and clinics, and we have a lot of expertise in a variety of special populations. We can teach to all levels, but we’re different from a gym.” At Transformative Fitness 215, clients receive specialized attention in the private facility, from personal services to classes. “We are really a team,” said co-owner Deborah Clemens. “We have a team approach for some clients and an individual approach for others. It really depends on who we are working with.” Clemens is a certified personal trainer and group fitness instructor who also holds certification in TRX, Zumba Tone, Zumba Gold and Senior Fitness. She boasts bachelor’s degrees in biology and premedicine and a master’s in business administration from University of California, Los Angeles. She specializes in low-impact, high-intensity muscle strength and conditioning, core strength, flexibility and dynamic balance. Young complements her expertise with more than 20 years in the fitness industry. She holds a bachelor’s in exercise physiology and a master’s in exercise and sport

BRENT MCWHIRTER / NEWS&GUIDE

Dr. John Zendler, Deborah Clemens and Geanie Young promise transformative results at their new training facility.

psychology. She specializes in working with special populations and has trained professional, elite and amateur athletes. Rounding out the group is Dr. John Zendler, a certified chiropractic sports physician who has practiced for 25 years. For individuals needing more expert medical support, Zendler offers physician evaluations for musculoskeletal problems, injuries, biomechanics and custom orthotics. He also provides physiciansupervised personal training and injury rehabilitation. Clients can choose from private and semiprivate personal training sessions that come with individualized programs, fitness and body composition assessments, nutritional advice and lifestyle coaching. The facility also offers classes in TRX, which uses specialized suspension straps and your own body weight, and Zumba. “We want people to realize they can change for the better,” Young said. “Some people have challenges, but they can still improve to the best of their abilities, whatever that ability may be.” – Cara Rank

––––––––––––––––––––––––––––––––– n a town teeming with tour businesses and excursions companies, Joey Tressa and Gary Moss have found a niche. “Our tours are shorter and less expensive,” Moss said. Trigger Taxi and Nature Tours offers one- to three-hour mini tours at a cost of $25 per person per hour, making excursions for the whole family much more affordable, Moss said. Trigger Taxi also breaks out of the mold of a traditional tour with its vehicles. Customers get wheeled around in sixpassenger, street-legal ATVs. The vehicles are open-sided with just a roof and a windshield, akin to a Jeep, Moss said. They are completely safe and street legal. The couple’s 5-year-old son and his friends love to ride with them in the vehicles, he said. “The popularity of the ATVs is without question, but they’re expensive to rent or buy,” Moss said. “I realized people could experience these types of vehicles inexpensively.” This will be Trigger Taxi and Nature Tours first summer in business, and so far people have been very receptive, Moss said. “Everybody is like, ‘This is cool, this is unique, this is a great idea,’ ” Moss said. Tours are tailored to customers’ interests, whether history, high-end real estate or natural scenery. Weddings and trailhead drop-offs are other options. Historic tours take people around downtown Jackson, while the real estate tours offer views of multimillion-dollar homes. Tressa, Gary’s wife, is a fourthgeneration local and has a wealth of knowledge about the area. The natural scenery tours take visitors to places like Kelly, Antelope Flats, the Gros

BRENT MCWHIRTHER / NEWS&GUIDE PHOTO

Gary Moss and Joey Tressa offers a fun and different way to get around town or see sights. Their 5-year-old, Jackson, loves it.

Ventre Slide, Moose-Wilson Road, Shadow Mountain and Curtis Canyon campground. They come with the possibility of encountering bison, elk, antelope, moose, foxes and more. For birders, an abundance of eagles, osprey and hawks live along tour routes. The off-road vehicles allow the tours to go where ordinary vehicles can’t. And because they are so quiet, passengers get breathtaking wildlife photos, Moss said. If customers are primarily interested in taking advantage of the ATV’s capabilities, Moss recommends booking a three-hour tour. But even if tours don’t venture into rocky, steep terrain, the ATV makes for a unique experience. “They’re fun to ride, especially when the weather is nice,” Moss said. “People like riding them because they’re open. You can smell the sites.” Trigger Taxi also uses ATVs to provide shuttle services in and around town. But the mainstay of the business is mini tours. “We are getting a lot of advance bookings,” Moss said, “so if someone is interested, please call and book now, because the days are filling up quickly.” To book a mini tour or shuttle, call 307-696-0874. – Amy Schenck

Proud to Continue Serving You

Jennings Investment Advisors is now RMB Jennings Since merging with RMB Capital Management, an independent registered investment advisory firm, we are serving the Jackson Hole community as RMB Jennings. As an independent firm, we are committed to serving our clients’ best interests above all else. And with our enhanced resources and capabilities, we are well equipped to support each client’s unique financial goals. We look forward to demonstrating how our specialized approach can best serve you.

RMB Jennings 3485 North Pines Way Wilson, WY 83014

Phone: 307.734.1661 Fax: 307.734.1921 Web: rmbjennings.com

RMB Jennings is a division of RMB Capital Management, LLC, an independent registered investment advisory firm based in Chicago. RMB Capital Management does not own, nor are we affiliated with, any broker/dealers, investment banks, or retail banking institutions.

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BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011 - 27

Waddell & Reed

Luxury

Ed Sears and Sandy Sears, financial advisors 145 E. Snow King Ave. 307-200-6053 esears@wradvisors.com WRAdvisors.com

a perfect complement to the outdoors.

––––––––––––––––––––––––––––––––– addell & Reed, one of the most established asset management and financial planning firms in the country, was pleased to open a new office in Jackson on May 2. Founded in 1937, Waddell & Reed has helped millions of individuals, families and businesses develop and implement financial plans. It opened the office here to better serve the growing demands of existing clients as well as to bring a new dimension of service to the Jackson market. “Our philosophy is clear and simple,” said Ed Sears, financial advisor in the Jackson office: investing with a plan that seeks to manage risk and optimize how clients’ precious resources are put to work. “The first meeting I have with any client is usually introductory and mutually exploratory to establish a baseline for productive service definition and delivery” Sears said. “We have to ascertain the most effective solution appropriate to each individual’s unique situation.” “One of the characteristics that individuals appreciate about Waddell & Reed is our financial planning approach,” Sears said.

Choose Jackson Hole Retreats for your vacation property management needs.

BRENT MCWHIRTHER / NEWS&GUIDE

Ed Sears brings 15 years of investment and insurance experience to Waddell & Reed.

307-733-8455 | 888-273-8652

“We help our clients to not only identify www.jacksonholeretreats.com their goals, but also to implement and take Lanette Singleton, Owner/Broker consistent action toward achieving them.” To this end, Waddell & Reed provides highly personalized planning for individu216849 als, families and businesses to address financial management, insurance, investments, retirement, education and estate planning. Please proof and call Viki at 739-9539 or return via Fax at 733-2138. Thanks! PDF PROOF? “We believe in carefully listening, clarifying and understanding our clients’ concerns and goals,” Sears said. “Then we develop and propose understandable, effective and suitable solutions. With this in hand, we bring to the table the in-depth experience and resources of our firm to follow through.” sales coaching Sears holds investment and insurance licenses and has been serving clients for 15 marketing strategy years. Member FINRA/SIPC. – Dina Mishev

Call to schedule your

Complimentary 1 hr Sales & Marketing Consultation

West Lives On Gallery

professional speaking

Make the most of your marketing by engaging customers and improving communication. 216612

dialogue business strategy, inc.

Terry Ray, owner 75 N. Glenwood St. 734-2888 fineart@westliveson.com WestLivesOn.com

John Morgan, Owner/President 307-699-1159 • jmorgan@dialoguesales.com • www.dialoguesales.com

––––––––––––––––––––––––––––––––– here is usually some amount of chaos when a business doubles in size, but owner Terry Ray seems to be taking his gallery’s expansion in stride. West Lives On Gallery, a Jackson art staple for 14 years, recently added 2,000 square feet to its existing 1,900-square-foot location on North Glenwood Street. The new space, at 55 N. Glenwood St., gives the gallery more room to enlarge and highlight its contemporary collection. There are a few reasons for the expansion, Ray said. For one, the gallery simply needed more room to house its growing contemporary collection. “Many of the younger collectors are interested in contemporary work,” he said. The gallery is contacted by up to five artists a day looking for representation. They call, email and even stop by the gallery. “A lot of good contemporary artists are not yet represented in Jackson,” Ray said. As it stands, the gallery represents about 100 artists. Well-known artists include

BRENT MCWHIRTER / NEWS&GUIDE

Margene Jensen, Terry Ray and Cher Skillbeck offer one of the widest selections of traditional and contemporary Western artists.

Phil Beck, Nancy Dunlop Cawdrey, Reid Christie, Mark Keathley, Ray McCarty, Dave McGary and Joe Velazquez. Artwork depicts Western themes, wildlife and landscapes. The new space is owned by The Wort Hotel and leased to West Lives On Gallery. The contemporary work inside also is Western themed, but tends to be brighter. Ray said he’s happy he will be able to highlight both types of work now. “I’m just as excited getting this gallery more traditional as I am adding the new space for contemporary,” he said. – Tram Whitehurst

Visit us to find out more about Home Control Systems Entertainment Systems Energy Efficiency and more

You Don't Have to Choose Between Style and Comfort

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307.733.6562 www.jollyjumbuckleathers.com

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New Location On The Corner Of Broadway & Glenwood (The New Wort Plaza)

1705 High School Rd, Suite 130 | 307.732.5488 www.prestigemediadesign.com 216333

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28 - BUSINESS FOCUS Jackson Hole News&Guide, Wednesday, June 22, 2011

E X P E R I E N C E O U R N E W LY E X PA N D E D G A L L E RY ! has doubled in space! We will now be featuring contemporary Western art at 55 N Glenwood Street, across the street from the Wort Hotel. Our newly opened gallery has 13’ ceilings, hardwood floors and a great lighting system to enhance the artwork. We will continue to feature traditional Western art at our original location, 75 N Glenwood Street.

We look forward to seeing you!

Proudly Representing Robert Ball Bob Canning Nancy Cawdrey Jenny Foster Carol Hagan Whitney Hall Robert Krogel K. Bonnema Leslie Isaac Lowe James Moore Montana Blue Heron Scott Peck William Royall Elizabeth Sandia Robert Seabeck Scott Scherer

robert ball

Bob Canning “Rusty” Acrylic on Canvas 48" X 36"

“Rock Stars” Bronze 21" Tall

Carol hagan

nancy cawdrey “Open Hearth” French dye on silk 47" X 36"

“Big Red” Oil on Linen 40" X 48"

7 5 N . G l e nwo o d P. O . B ox 4 8 4 0 Ja c k s o n Ho l e , W Y 8 3 0 0 1 ■

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800 883-6080

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We guarantee all acquisitions, which can be returned within two weeks if not satisfied. We update our website weekly.

Ac r o s s t h e st r e e t We st o f t h e Wo r t Ho t e l

Featuring Western, wildlife and landscape art in original oils, acrylics, watercolors and bronze. Come see these exuberant pieces from over 100 regional and national artists.

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