BRING DESIGN TO LIFE JIARONG [JANE] LU |BFA ACADEMY OF ART UNIVERSITY
BRING DESIGN TO LIFE
Copyright © 2022 by Jiarong (Jane) Lu All rights reserved. No part of this publication may be reproduced, stored in retrieval system, or transmitted in any form by any means electronic, mechanical, photocopying, recording or otherwise without permission of copy right holder.
DEDICATE TO MY DEAREST FAMILY, FRIENDS, INSTRUCTORS AND LIFE.
Portfolio | Bring Design To Life
TABLE OF CONTENTS
03
Designer | Jiarong [Jane] Lu
Table of Contents
01
NEW CLOS PEGASE WINERY PACKAGES WITH ELEGANCE AND MODERN
04-30
02
A CONCEPTUAL BOOK TALKING ABOUT MELTING GLACIERS
04-30
03
NEW LUFTHANSA BRAND COMBINING HERITAGE AND FUTURE
04-30
04
MOTION GRAPHICS REVIVING ORACLE CORPORATION BRAND
04-30
05
AN APP CONNECTING DESIGNERS, ARTISTS AND CLIENTS
04-30
06
A FILM FESTIVAL FEATURING GIUSEPPE TORNATORE
04-30
07
A COLLECTIVE PROJECT FOR PLANT-BASED BRAND AND PACKAGES
04-30
04
Designer | Jiarong [Jane] Lu
New Clos Pegase winery packages with elegance and modern
Project 01
Project Name
Course
Semester
Instructor
Category
Objective
The purpose of the project is to understand the use of packaging in different markets, materials and product shapes by redesigning Clos Pegase Winery’s packaging design for different wine bottles and different product lines.
Approach
Clos Pegase Winery is an estate winery nestled in the volcanic hills outside of Calistoga. The winery is very contemporary despite being over 35 years old. In order to match the overall style of the winery, the packaging design of the wine bottle also uses a modern and elegant style. The pattern in the lower-priced labels is inspired by the identity of Clos Pegase Winery. Lines in the pattern can be seen under lights. The labels of the premium wines are inspired by the concept of font slicing.
Clos Pegase Winery
Portfolio | Bring Design To Life
Thomas McNulty
05
Package Design 3
Spring 2021
Branding | Packaging
Project | Clos Pegase Winery
Semester | Spring 2021
Course | Package Design 3
Instructor | Thomas McNulty
CLOS PEGAS WINERY
06
07
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Clos Pegase Winery
Semester | Spring 2021
Course | Package Design 3
Instructor | Thomas McNulty
08
09
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Clos Pegase Winery
Semester | Spring 2021
Course | Package Design 3
Instructor | Thomas McNulty
10
11
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Clos Pegase Winery
Semester | Spring 2021
Course | Package Design 3
Instructor | Thomas McNulty
12
13
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Clos Pegase Winery
Semester | Spring 2021
Course | Package Design 3
Instructor | Thomas McNulty
14
15
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Clos Pegase Winery
Semester | Spring 2021
Course | Package Design 3
Instructor | Thomas McNulty
16
17
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Clos Pegase Winery
Semester | Spring 2021
Course | Package Design 3
Instructor | Thomas McNulty
18
19
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Clos Pegase Winery
Semester | Spring 2021
Course | Package Design 3
Instructor | Thomas McNulty
20
21
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Clos Pegase Winery
Semester | Spring 2021
Course | Package Design 3
Instructor | Thomas McNulty
22
23
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Clos Pegase Winery
Semester | Spring 2021
Course | Package Design 3
Instructor | Thomas McNulty
24
25
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Clos Pegase Winery
Semester | Spring 2021
Course | Package Design 3
Instructor | Thomas McNulty
26
27
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Clos Pegase Winery
Semester | Spring 2021
Course | Package Design 3
Instructor | Thomas McNulty
28
29
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Clos Pegase Winery
Semester | Spring 2021
Course | Package Design 3
Instructor | Thomas McNulty
30
Instructor | Ariel Grey
Course | Typography 3
Semester | Fall 2020
VANISHING POINT
31
Project | Vanishing Point
Designer | Jiarong [Jane] Lu
A conceptual book talking about melting glaciers
Project 02
Project Name
Course
Semester
Instructor
Category
Objective
Vanishing Point consists of a 64-page conceptual book, launch poster and website that talk about causes and impacts of melting glaciers. The goal of this project is to call attention to the growing environmental problems and take actions to improve the situation.
Approach
Duotone is used in the concept book and overall visual system to present the coldness of glaciers and the hopelessness of melting glaciers. Because blue is the color of glaciers and icebergs, blue-gray is used as the main color for the project. The concept book is divided into chapters detailing the process and causes of the formation and disappearance of glaciers and the impacts fo global warming. The book contains not only textual information, but also many photos and data visualizations.
Vanishing Point
Ariel Grey
Typography 3
Fall 2020
Typography | Publication Design | Branding
Portfolio | Bring Design To Life 32
33
Instructor | Ariel Grey
Course | Typography 3
Semester | Fall 2020
Project | Vanishing Point
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
34
35
Instructor | Ariel Grey
Course | Typography 3
Semester | Fall 2020
Project | Vanishing Point
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
36
39
Instructor | Ariel Grey
Course | Typography 3
Semester | Fall 2020
Project | Vanishing Point
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
40
41
Instructor | Ariel Grey
Course | Typography 3
Semester | Fall 2020
Project | Vanishing Point
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
42
43
Instructor | Ariel Grey
Course | Typography 3
Semester | Fall 2020
Project | Vanishing Point
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
44
45
Instructor | Ariel Grey
Course | Typography 3
Semester | Fall 2020
Project | Vanishing Point
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
46
47
Instructor | Ariel Grey
Course | Typography 3
Semester | Fall 2020
Project | Vanishing Point
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
48
49
Instructor | Ariel Grey
Course | Typography 3
Semester | Fall 2020
Project | Vanishing Point
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
50
51
Instructor | Ariel Grey
Course | Typography 3
Semester | Fall 2020
Project | Vanishing Point
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
52
53
Instructor | Ariel Grey
Course | Typography 3
Semester | Fall 2020
Project | Vanishing Point
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
54
55
Instructor | Ariel Grey
Course | Typography 3
Semester | Fall 2020
Project | Vanishing Point
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
56
Designer | Jiarong [Jane] Lu
A new Lufthansa brand combining heritage and future
Project 03
Project Name
Course
Semester
Instructor
Category
Objective
Lufthansa Airlines’ new visual system blends traditional and contemporary visions and ideas to give people a completely new visual experience. The brand system includes brand guidelines, business systems and deliverables, keeping the consistent identity, color palette and graphics.
Approach
In the new identity of Lufthansa Airlines, the visual element of crane is kept to symbolize expertise, open-mindedness and quality. The crane in the new brand identity comes from the letters L and A, which are the initials of Lufthansa Airlines. The crane with open wings can not only reflect the original symbol, but also express the spirit of innovation. The palette is inspired by the original Lufthansa shades for a familiar and trustworthy feel.
Lufthansa Airlines
Portfolio | Bring Design To Life
Thomas McNulty
57
Strategies for Branding
Spring 2021
Branding | UI/UX | Publication Design | Packaging
Project | Lufthansa Airlines
Semester | Spring 2021
Course | Strategies for Branding
Instructor | Thomas McNulty
LUFTHANSA AIRLINES
58
59
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Lufthansa Airlines
Semester | Spring 2021
Course | Strategies for Branding
Instructor | Thomas McNulty
60
61
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Lufthansa Airlines
Semester | Spring 2021
Course | Strategies for Branding
Instructor | Thomas McNulty
62
63
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Lufthansa Airlines
Semester | Spring 2021
Course | Strategies for Branding
Instructor | Thomas McNulty
64
65
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Lufthansa Airlines
Semester | Spring 2021
Course | Strategies for Branding
Instructor | Thomas McNulty
66
67
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Lufthansa Airlines
Semester | Spring 2021
Course | Strategies for Branding
Instructor | Thomas McNulty
68
69
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Lufthansa Airlines
Semester | Spring 2021
Course | Strategies for Branding
Instructor | Thomas McNulty
70
71
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Lufthansa Airlines
Semester | Spring 2021
Course | Strategies for Branding
Instructor | Thomas McNulty
72
73
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Lufthansa Airlines
Semester | Spring 2021
Course | Strategies for Branding
Instructor | Thomas McNulty
74
75
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Lufthansa Airlines
Semester | Spring 2021
Course | Strategies for Branding
Instructor | Thomas McNulty
76
77
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Lufthansa Airlines
Semester | Spring 2021
Course | Strategies for Branding
Instructor | Thomas McNulty
78
79
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Lufthansa Airlines
Semester | Spring 2021
Course | Strategies for Branding
Instructor | Thomas McNulty
80
81
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Lufthansa Airlines
Semester | Spring 2021
Course | Strategies for Branding
Instructor | Thomas McNulty
82
83
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Lufthansa Airlines
Semester | Spring 2021
Course | Strategies for Branding
Instructor | Thomas McNulty
84
85
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Lufthansa Airlines
Semester | Spring 2021
Course | Strategies for Branding
Instructor | Thomas McNulty
86
Instructor | Thomas Mungovan
Course | Typography in Motion
Semester | Fall 2021
Project | Revive Oracle Brand
REVIVE ORACLE BRAND
87
Designer | Jiarong [Jane] Lu
Motion graphics reviving and evoking Oracle Corporation brand
Project 04
Project Name
Course
Semester
Instructor
Category
Objective
The goal of Oracle motion graphics is to present the company vision using animations in a visual style consistent with the company brand. Revive the Oracle brand by using contemporary visual styles and elements to express Oracle’s innovative spirit.
Approach
The animation is inspired by the brand identity and visual style of Oracle Corporation. A movement of geometric shapes and typefaces expresses Oracle’s brand vision of modern, minimal and geometric. At the same time, the unique font of the brand identity is also incorporated. The color scheme of black, white and red not only shows the contemporary visual style of the brand, but also shows the professional and innovative spirit of the company.
Revive Oracle Brand
Thomas Mungovan
Typography in Motion
Fall 2021
Motion Graphic | Typography | Branding
Portfolio | Bring Design To Life 88
89
Instructor | Thomas Mungovan
Course | Typography in Motion
Semester | Fall 2021
Project | Revive Oracle Brand
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
90
91
Instructor | Thomas Mungovan
Course | Typography in Motion
Semester | Fall 2021
Project | Revive Oracle Brand
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
92
93
Instructor | Thomas Mungovan
Course | Typography in Motion
Semester | Fall 2021
Project | Revive Oracle Brand
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
94
95
Instructor | Thomas Mungovan
Course | Typography in Motion
Semester | Fall 2021
Project | Revive Oracle Brand
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
96
97
Instructor | Thomas Mungovan
Course | Typography in Motion
Semester | Fall 2021
Project | Revive Oracle Brand
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
98
99
Instructor | Thomas Mungovan
Course | Typography in Motion
Semester | Fall 2021
Project | Revive Oracle Brand
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
100
101
Instructor | Thomas Mungovan
Course | Typography in Motion
Semester | Fall 2021
Project | Revive Oracle Brand
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
102
103
Instructor | Thomas Mungovan
Course | Typography in Motion
Semester | Fall 2021
Project | Revive Oracle Brand
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
104
105
Instructor | Thomas Mungovan
Course | Typography in Motion
Semester | Fall 2021
Project | Revive Oracle Brand
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
106
Designer |Jiarong [Jane] Lu
An app connecting designers, artists and clients
Project 05
Project Name
Course
Semester
Instructor
Category
Objective
InStudio is an app that connects artists, designers and clients. It creates spaces for designers and artists to communicate and get inspirations freely. In addition, InStudio also provides many potential job opportunities to designers and artists.
Approach
InStudio consists of three parts: Discover, Meeting and Chat. In Discover, artists and designers can get to know each other by browsing their works and get some inspirations. Many design studios and companies can post their information here. In Meeting and Chat, artists and designers can communicate directly. These features can not only be used for communication, but also be used for team collaboration and interviews.
InStudio
Portfolio | Bring Design To Life
Phil Hamlett
107
Graphic Design 3
Fall 2020
Branding | UI/UX
Project | InStudio
Semester | Fall 2020
Course | Graphic Design 3
Instructor | Phil Hamlett
IN STUDIO
108
109
Portfolio | Bring Design To Life
Designer | Jane (Jiarong) Lu
Project | InStudio
Semester | Fall 2020
Course | Graphic Design 3
Instructor | Phil Hamlett
110
111
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | InStudio
Semester | Fall 2020
Course | Graphic Design 3
Instructor | Phil Hamlett
112
113
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | InStudio
Semester | Fall 2020
Course | Graphic Design 3
Instructor | Phil Hamlett
114
115
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | InStudio
Semester | Fall 2020
Course | Graphic Design 3
Instructor | Phil Hamlett
116
117
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | InStudio
Semester | Fall 2020
Course | Graphic Design 3
Instructor | Phil Hamlett
118
119
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | InStudio
Semester | Fall 2020
Course | Graphic Design 3
Instructor | Phil Hamlett
120
121
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | InStudio
Semester | Fall 2020
Course | Graphic Design 3
Instructor | Phil Hamlett
122
123
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | InStudio
Semester | Fall 2020
Course | Graphic Design 3
Instructor | Phil Hamlett
124
125
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | InStudio
Semester | Fall 2020
Course | Graphic Design 3
Instructor | Phil Hamlett
126
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
PRECIOUS MEMORIES
127
Designer |Jiarong [Jane] Lu
A film festival featuring Giuseppe Tornatore
Project 06
Project Name
Course
Semester
Instructor
Category
Objective
Precious memories is a film festival inspired by Italian film director Giuseppe Tornatore. The main idea of the film festival is to lead people experience to precious memories in their life. The visual system includes catalog, posters, business systems and other deliverables.
Approach
Nostalgia is one of the primary themes of Giuseppe Tornatore’s films. His films explore the moving stories of the protagonist’s nostalgia for the past. The theme of the film festival is considered by watching the director’s films and learning about his experiences. Since memories are made up of fragments, I chose to use multi-exposure photographs to represent this theme. The script typography and ink graphics are used in the visual system to show an exquisite and memorable feelings.
Precious Memories
Hunter Wimmer
Visual Systems 2
Fall 2021
Branding | Packaging | UI/UX | Publication Design
Portfolio | Bring Design To Life 128
129
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
130
131
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
132
133
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
134
135
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
136
137
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
138
139
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
140
141
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
142
143
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
144
145
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
146
147
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
148
149
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
150
151
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
152
153
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
154
155
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
156
157
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
158
159
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
160
161
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
162
163
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
164
165
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
166
167
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
168
169
Instructor | Hunter Wimmer
Course | Visual Systems 2
Semester | Fall 2021
Project | Precious Memories
Designer | Jiarong [Jane] Lu
Portfolio | Bring Design To Life
170
Designer | Jiarong [Jane] Lu
A collective project for plant-based branding and packages
Project 07
Project Name
Course
Semester
Instructor
Category
Objective
Green Spot is a collective project for retail store branding and packaging. The idea for this project was inspired by the plant-based food and products movement. The retail stores are located in San Francisco, Seattle and Portland. This project aims to express a more organic and healthier lifestyle by creating all-natural and plant-based products.
Approach
Green Spot includes four sub-brands: Roots Gardens, Sungoods, Puriti, and Hemplify. These brands offer a selection of goods at different prices. We promote organic and healthy lifestyles, and express our strong support for the campaign against animal cruelty on farms, the dairy industry and the local agricultural industry by showing different applications of plant-based products.
Green Spot
Portfolio | Bring Design To Life
Thomas McNulty
171
Package Design 4
Summer 2021
Branding | Packaging | Collective Project
Project | Green Spot
Semester | Summer 2021
Course | Package Design 4
GREEN SPOT
Instructor | Thomas McNulty
172
173
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Green Spot
Semester | Summer 2021
Course | Package Design 4
Instructor | Thomas McNulty
174
175
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Green Spot
Semester | Summer 2021
Course | Package Design 4
Instructor | Thomas McNulty
176
Designer | Jiarong [Jane] Lu
Retail Store
Concept and Mission The Plant-Based food and product movement has not only been a movement towards living a more organic and healthier lifestyle, but it has also been in large support for the movement against animal cruelty in the farming and dairy industry. Our brand will work with an organization called Mercy For Animals, and 10% of our profits will be donated directly to their Transfarmation program. Additionally, the program connects businesses to farmers, and all of our products will be produced with ingredients grown through the partnered farms.
Portfolio | Bring Design To Life
We believe in taking care of our consumers, farmers and planet by creating all natural, plant based products and provide a place of trust and compassion by supporting local agriculture from working with organizations and programs.
177
Store Location
San Francisco, CA Seattle, WA P Portland, OR
Sub-brand Stores
Roots | Gardening Sungoods | Plant-based Food Puriti | Healthy Beauty Hemplify | CBD Products
Designers
Bethany Mitchell Aschariya Thongchapoeenpanich Oscar Hoffman Otto Homruen Jiarong Lu
Project | Green Spot
Sub Brands
Products Seed Packet (Carrot | Squash | Basil | Thyme ) Gloves (Small | Medium | Large | Extra Large)
Medium
Trowel Gardening Fork Shear
Large
Outdoor Apron Watering Bucket
Extra Large
Variety Pack of Nutrition Bar
Small
Protein Bar Cookies Dried Fruit Ground Coffee
Medium
Cold Pressed Juices Oat Milk Soy Milk Pasta Olive Oil
Large
Variety Pack of Nutrition Bar
Small
Serum Lip Balm Bar Soap
Medium
Hand Cream Hand Wash Bath Bomb Face Mask
Large
Shampoo Reed Diffuser Body Wash
Extra Large
Body Wash Refill Hand Wash Refill
Small
CBD Oil
Medium
CBD Gummies Dog/Cat Treats CBD Mints
Large
Tote Bags CBD Day/Night time powder
Semester | Summer 2021
Small
Spices and Herbs Pasta Sauces Plant-based Meat Jam Granola and Cereal
Instructor | Thomas McNulty
CBD Chewing gum Sparkling Water Baby Onesie
Course | Package Design 4
Face Cream Facial Cleanser Scented Candle Men’s Products
178
179
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Green Spot
Semester | Summer 2021
Course | Package Design 4
Instructor | Thomas McNulty
180
181
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Green Spot
Semester | Summer 2021
Course | Package Design 4
Instructor | Thomas McNulty
182
183
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Green Spot
Semester | Summer 2021
Course | Package Design 4
Instructor | Thomas McNulty
184
185
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Green Spot
Semester | Summer 2021
Course | Package Design 4
Instructor | Thomas McNulty
186
187
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Green Spot
Semester | Summer 2021
Course | Package Design 4
Instructor | Thomas McNulty
188
189
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Green Spot
Semester | Summer 2021
Course | Package Design 4
Instructor | Thomas McNulty
190
191
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Green Spot
Semester | Summer 2021
Course | Package Design 4
Instructor | Thomas McNulty
192
193
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Green Spot
Semester | Summer 2021
Course | Package Design 4
Instructor | Thomas McNulty
194
195
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Green Spot
Semester | Summer 2021
Course | Package Design 4
Instructor | Thomas McNulty
196
197
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Green Spot
Semester | Summer 2021
Course | Package Design 4
Instructor | Thomas McNulty
198
199
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Green Spot
Semester | Summer 2021
Course | Package Design 4
Instructor | Thomas McNulty
200
201
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Green Spot
Semester | Summer 2021
Course | Package Design 4
Instructor | Thomas McNulty
202
203
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Identity Collection
IDENTITY COLLECTION
204
205
Portfolio | Bring Design To Life
Designer | JJiarong [Jane] Lu
Project | Identity Collection
206
207
Portfolio | Bring DesignTo ToLife Life Portfolio | Bring Design
Designer | Jiarong [Jane] Lu
Project | Identity Collection
208
209
Portfolio | Bring Design To Life
Designer | Jiarong [Jane] Lu
Project | Identity Collection
210
Thank You To my family
I am graceful for your unconditional sacrifice to support me in pursuing my dream. When I decided to study abroad, you respected my decision and encouraged me to broaden my horizons. The portfolio is dedicated to you. I hope you can see my growth and change in the past five years.
To my friends
I am fortunate to meet you in my life. Whether I am happy or sad, you will always be by my side. Thank you for supporting me when I am stuck and need help. I will remember the unforgettable time of our study and life together here. And I will cherish our friendship forever.
To my instructors
Thank you for your patience and encouragement for me, allowing me to constantly surpass myself and improve my abilities. I’ve had a wonderful journey here over the past few years. You have always given me sincere feedback, inspiration and guidance over the years. Thanks for these help to keep improving my abilities and make me learn more about graphic design. To David Hake, Thomas McNulty, Ariel Grey, Thomas Mungovan, Hunter Wimmer, Phil Hamlett, and Mary Scott.
To life
In our life, we often encounter happiness and difficulties. These things usually teach us to grow. I am grateful for what I have been through. Whether it is happiness or sadness, I can always learn a lot from it. In these years, my lifestyle and thoughts has changed a lot. However, these changes also made me think more deeply about my future.
Contact
Jiarong [Jane] Lu (415)919-9170 ljr990515@gmail.com jiaronglu.com
School
Academy of Art University
Course
BFA Senior Portfoilo
Instructor
Mary Scott
Printing
Blurb
Paper Stock
100# Mohawk Superfine Eggshell
Typeface
Nassim Latin Utile
Photography
Unsplash
Jiarong [Jane] Lu (415)919-9170 ljr990515@gmail.com jiaronglu.com