SPRING|SUMMER 2017 TREND DOWNLOAD
CONTENTS
4 THE BUZZ 10 MODERN LEISURE 26 OFFBEAT VOLUME 42 HISTORY DECODED 58 80’S GLITZ 74 FEMME FOLK 88 KEY ITEMS
THE BUZZ SEE-NOW BUY-NOW
ANALYSIS WHAT: A platform designed to create a sense of urgency that inspires shoppers to buy clothes immediately. PROS: Immediate customer satisfaction, in-season shopping, less fast-fashion copying CONS: Less innovation and creativity,
financial risk
INFLUENCERS: Burberry, Ralph Lauren, Tommy Hilfiger, Rebecca Minkoff, Alexander Wang
SHOW EXPERIENCE TOMMY HILFIGER X GIGI Tommy Pier, NYC
RALPH LAUREN
Madison Avenue, NYC
REBECCA MINKOFF Greene Street, NYC
ALEXANDER WANG X ADIDAS Pop-up trucks, NYC
RESULTS TOMMY HILFIGER X GIGI
REBECCA MINKOFF
According to the Digital Engagement Rating released by ListenFirst, Tommy was the top digital brand of NYFW on the day of its show, generating over 411K in digital engagements — a 347% increase compared to the previous day and a 36% increase over Tommy’s performance at NYFW the year prior.
For that weekend, sales across its stores and website increased 168%, compared to the weekend after its runway show last year. Online sales also saw a doubledigit increase. “We beat our best day ever by about 25% and we were only open for half of the day,” said cofounder and chief executive officer Uri Minkoff.
SOLD OUT
SOLD OUT
SOLD OUT
SOLD OUT
BEST SELLER
BEST SELLER
RESULTS BURBERRY
ALEXANDER WANG X ADIDAS
The day after the show, Burberry’s Regent Street boutique had sold out of several styles from the collection before noon. Many of the key pieces sold out on the brand’s website as well. Burberry may have an interesting strategy behind the sell-through; reportedly, every store only received a single size run of everything, with no plans to restock.
The first nine styles from the 84-piece-unisex-collection were available to shop at various pop-up trucks around NYC. The hype drew lines around the block hours before they even arrived at their designated locations the next day. Prices range from $80 for a graphic tee to $180 for skate shoes, which were the most coveted items.
BEST SELLER
BEST SELLER
CONCLUSION SEASONLESS
Clothes are seasonless and appropriate for the weather at the time of the show
AFFORDABILITY
Affordable enough for people to justify clothing as impulse purchases
LIMITED-EDITION
Sense of scarcity that comes with a limited-edition collection
SOCIAL MEDIA
Presence on Facebook, Snapchat, Instagram to create a buzz and blogger attraction/participation
INTERACTIVE EVENT
An open-to-the-public shopping component such as pop up trucks at an after party
MODERN LEISURE The casual power of the New York streets meets the upper class finesse of couture fashion. Sportswear elements are mixed with elegant fabrics, couture finishings and refined details. Athleisure references are apparent in architecturally constructed silhouettes.
11-0602 TCX
15-1262 TCX
18-1662 TCX
12-0742 TCX
18-3324 TCX
15-3930 TCX
18-3949 TCX
19-0303 TCX
Marni
Vera Wang
Chloe
Stella McCartney
DKNY
KEY LOOKS | MODERN LEISURE
Fendi
DKNY
Prada
Sacai
Esteban Cortazar
KEY LOOKS | MODERN LEISURE
KEY SILHOUETTES | MODERN LEISURE
THE UTILITY ANORAK
Balenciaga M. Martin
Marni
Yang Li
Balenciaga
Vivienne Westwood
THE BOMBER JACKET
KEY SILHOUETTES | MODERN LEISURE
Fendi
Mugler
Rag & Bone
3.1 Phillip Lim
Emporio Armani
THE JOGGER
DKNY
THE SWEATSHIRT
KEY SILHOUETTES | MODERN LEISURE
THE BRA TOP
Gucci Versace
DKNY
Prada
DKNY
Alexander Wang
THE SPORT TRENCH
KEY SILHOUETTES | MODERN LEISURE
THE CARGO PANT
Dion Lee
Stella McCartney
Monse
Marni
Chloe
Tory Burch
THE ACTIVE PULLOVER
Sacai
Proenza Schouler
BOLD STRIPES
Versace
GRAPHIC COLOR BLOCKING
Givenchy
PRINT & PATTERN | MODERN LEISURE
PRINT & PATTERN | MODERN LEISURE
Louis Vuitton
Off-White
CHECKERBOARD
Mary Katrantzou
Sportmax
DIZZYING GRAPHICS
Christian Dior
Courreges
Stella McCartney
DRAWSTRINGS
Alexander Wang
Sacai
Chloe
DESIGN DETAILS | MODERN LEISURE
CONTRAST BINDING
Sonia Rykiel
Louis Vuitton
Off-White
ZIPPERS
Alberto Zambelli
3.1 Phillip Lim
Joseph
DESIGN DETAILS | MODERN LEISURE
LONG STRAPS
Anteprima
Rag & Bone
Kenzo
ACTIVE SHINE
Dries Van Noten
Esteban Cortazar
Roksanda
MATERIALS | MODERN LEISURE
SWEATSHIRT/FLEECE
Pringle of Scotland
Adam Selman
MSGM
MESH
Isabel Marant
NO. 21
Alexander Wang
MATERIALS | MODERN LEISURE
DENIM
OFFBEAT VOLUME Silhouettes are giant, swamping the body and sweeping the floor. Shapes are extended, inflated and layered up or deconstructed and allowed to fall in abstract configurations. Dissection and reconstruction lead to radical new pieces that transcend gender definitions.
12-0822 TCX
11-4300 TCX
16-1449 TCX
17-1321 TCX
18-3540 TCX
17-0636 TCX
8385 C
19-3911 TCX
Jil Sander
Roksanda
Stella McCartney
Chloe
Marni
KEY LOOKS | OFFBEAT VOLUME
Balenciaga
Ports 1961
Celine
Loewe
Valentino
KEY LOOKS | OFFBEAT VOLUME
KEY SILHOUETTES | OFFBEAT VOLUME
THE SHIRT WITH A QUIRK
Celine MSGM
Victoria Beckham
Marni
Stella McCartney
Jacquemus
THE BROAD TO NARROW
KEY SILHOUETTES | OFFBEAT VOLUME
Celine
Valentino
Hermes
Jacquemus
Valentino
THE OVOID SHAPE
Chloe
THE EXAGGERATED TROUSER
KEY SILHOUETTES | OFFBEAT VOLUME
Marni
Chloe
JW Anderson
Palmer Harding
Sies Marjan
THE MULTI-LAYERS
Joseph
THE STRUCTURED CHEMISE
KEY SILHOUETTES | OFFBEAT VOLUME
Chalayan
Maison Margiela
Prada
Acne Studios
Nehera
THE OVERSIZED TUNIC
Sacai
THE UNIQUE DETAIL TRENCH
PRINT & PATTERN | OFFBEAT VOLUME
MSGM
Jil Sander
Lanvin
Marni
LOOSE LINES
TAILORED STRIPES
PRINT & PATTERN | OFFBEAT VOLUME
Mulberry
Gabriele Colangelo
MODERN PLAID
JW Anderson
Roksanda
SECTIONED COLOR
DESIGN DETAILS | OFFBEAT VOLUME
EXCESS BUTTONS
DKNY Stella McCartney
Louis Vuitton
Marni
Celine
Louis Vuitton
ARCHITECTURAL CUTOUTS
DESIGN DETAILS | OFFBEAT VOLUME
ASYMMETRIC HEMLINE
Louis Vuitton JW Anderson
Loewe
Marni
Celine
Christian Dior
EXTRA-LONG SLEEVE
Saint Laurent
Aquilano Rimondi
Kritzia
SHEER
Carolina Herrara
Chloe
Louis Vuitton
MATERIALS | OFFBEAT VOLUME
METALLIC COATING
MSGM
Marni
JW Anderson
QUILTING
DKNY
Alberto Zambelli
Christian Dior
MATERIALS | OFFBEAT VOLUME
SHIRTING
HISTORY DECODED Historically inspired pieces are exquisitely worked into contemporary products. Collars and necklines are attention grabbing: dĂŠcolletĂŠ, face framing or with high contrast collars. Steeped in historical influences, we see shapes with drama: strong outlines with generous fullness springing out from tight waistlines.
11-1005 TCX
14-1714 TCX
16-0952 TCX
18-1754 TCX
17-0636 TCX
19-1650 TCX
10343 TCX
19-0303 TCX
Marc Jacobs
Valentino
Gucci
Alexander McQueen
Simone Rocha
KEY LOOKS | HISTORY DECODED
Erdem
Dries Van Noten
Valentino
Andrew Gn
Burberry
KEY LOOKS | HISTORY DECODED
KEY SILHOUETTES | HISTORY DECODED
VICTORIAN JACKET
DSquared2 Andrew Gn
Burberry
Moon Young Hee
Simone Rocha
Saint Laurent
LEG-O-MUTTON SLEEVES
Alexander McQueen
Diesel Black Gold
Anne Sofie Madsen
RUFFLE FRONT BLOUSE
Ermanno Scervino
Cinq a Sept
Gucci
KEY SILHOUETTES | HISTORY DECODED
BOUDOIR DRESS
KEY SILHOUETTES | HISTORY DECODED
ROBE COAT
Gucci Zimmermann
Burberry
Zimmermann
Jacquemus
Erdem
FLOUNCE SKIRT
JW Anderson
Stella McCartney
Christopher Kane
BOUDOIR CAMISOLE
Celine
Vionnet
Sharon Wauchob
KEY SILHOUETTES | HISTORY DECODED
NIPPED-IN WAIST
PRINT & PATTERN | HISTORY DECODED
Gucci
Erdem
Osman
Valentino
BAROQUE
FURNISHING FLORALS
PRINT & PATTERN | HISTORY DECODED
Valentino
Mary Katrantzou
SCROLL WORK
Alexander McQueen
Nanette Lepore
ORNATE PAISLEYS
Stella McCartney
Gucci
Loewe
FRILLS & FLOUNCES
Christian Dior
Isabel Marant
Mulberry
DESIGN DETAILS | HISTORY DECODED
CORSETRY
DESIGN DETAILS | HISTORY DECODED
Dries Van Noten
Ermanno Scervino
Gucci
Giamba
Burberry
HIGH NECK
Sacai
BAND-LEADER BUTTONS
Andrew Gn
Valentino
Victoria Beckham
VELVET
Roland Mouret
Preen by Thorton Bregazzi
Marni
MATERIALS | HISTORY DECODED
LACE TRIM
Dries Van Noten
Erdem
Dolce & Gabbana
EMBELLISHMENT EMBROIDERY
Gucci
Gucci
Alexander McQueen
MATERIALS | HISTORY DECODED
BROCADE
80’S GLITZ A tribute to the true disco-glam movement: rebellious yet seductive; tough yet with a hint of sexiness. Designers are layering more-is-more silhouettes with modern elements to revitalize the true spirit of the 1980s. Exaggerated silhouettes are accentuated with a focus on proportion play.
18-1662 TCX
18-2436 TCX
18-4140 TCX
18-3120 TCX
8664 C
8365 C
8943 C
19-3911 TCX
Haider Ackermann
Gucci
Balenciaga
Saint Laurent
Mugler
KEY LOOKS | 80’S GLITZ
Saint Laurent
Kenzo
Balenciaga
Isabel Marant
Marco de Vincenzo
KEY LOOKS | 80’S GLITZ
KEY SILHOUETTES | 80’S GLITZ
Max Mara
Isabel Marant
Aalto
Stella McCartney
Gucci
Saint Laurent
THE BODYCON MINI DRESS
THE GRAPHIC TEE
KEY SILHOUETTES | 80’S GLITZ
Balenciaga
Christopher Kane
Gucci
Celine
Mulberry
THE SUPERSIZED SUIT
NO. 21
THE GLAM SKIRT
KEY SILHOUETTES | 80’S GLITZ
THE 80s SPORT
Kenzo Max Mara
Balenciaga
Gucci
Christopher Kane
Trussardi
THE SLOUCHY CARDIGAN
KEY SILHOUETTES | 80’S GLITZ
THE BROAD CUT BLAZER
Jil Sander Balenciaga
Celine
Kenzo
Balenciaga
Saint Laurent
THE SCULPTED BLOUSE
Stella McCartney
GLITZY ANIMAL
Ashley Williams
Christopher Kane
Saint Laurent
PRINT & PATTERN | 80’S GLITZ
TEEN ANGST
PRINT & PATTERN | 80’S GLITZ
Louis Vuitton
Balmain
RECOLORED SKINS
Rosie Assoulin
Gucci
JEWEL COLOR BLOCKS
Marc Jacobs
Rodarte
Off-White
ONE SHOULDER
Gucci
Vivienne Westwood
Saint Laurent
DESIGN DETAILS | 80’S GLITZ
SCULPTURAL FRILLS
Isabel Marant
Elie Saab
Salvatore Ferragamo
GATHERING & RUCHING
Balenciaga
Saint Laurent
Balenciaga
DESIGN DETAILS | 80’S GLITZ
OVERSIZED BELTS
Kenzo
Ellery
Au Jour De Jour
SEQUINS
Balenciaga
Marc Jacobs
Kenzo
MATERIALS | 80’S GLITZ
PVC
Kenzo
Ashley Williams
Barbara Bui
SATIN
Balenciaga
Veronique Leroy
Marc Jacobs
MATERIALS | 80’S GLITZ
NYLON
FEMME FOLK The artistry of foreign cultures in a mix with moderninity results in a surprising merge of the handmade, the decorative, the mechanical, and the crafted. Softened, fluid layers via natural fibers of linen, silk and cotton sun-kissed in weather-worn hues nonchalantly wrap and drape sensuously in silhouettes.
14-1108 TCX
13-1108 TCX
14-3912 TCX
17-1430 TCX
13-0107 TCX
19-3938 TCX
19-1540TCX
19-2420 TCX
Pringle of Scotland
Loewe
Acne Studios
Valentino
Etro
KEY LOOKS | FEMME FOLK
Lemaire
Etro
Stella McCartney
Roberto Cavalli
Stella McCartney
KEY LOOKS | FEMME FOLK
Marni
Stella McCartney
Marco de Vincenzo
THE KNIT A-LINE TUNIC
Loewe
Stella McCartney
Acne Studios
KEY SILHOUETTES | FEMME FOLK
THE DRAWSTRING DRESS
KEY SILHOUETTES | FEMME FOLK
Chloe
Etro
Valentino
Tome
Zero + Maria Cornejo
THE BARE SHOULDER
Acne Studios
THE KAFTAN
PRINT & PATTERN | FEMME FOLK
Oscar de la Renta
Acne Studios
Nicholas K
Etro
WEATHERED PAISLEY
DESERT CHECKS
PRINT & PATTERN | FEMME FOLK
Giamba
Loewe
PATCHWORK
Celine
Marni
TRIBAL TEXTURE
DESIGN DETAILS | FEMME FOLK
DRAWCORD NECKLINES
Loewe Isabel Marant
Stella McCartney
Loewe
Roberto Cavalli
Valentino
HANDCRAFTED BEADING
Blugirl
Etro
Giamba
LENGTHY FRINGE
Alberta Ferretta
Trussardi
Veronique Leroy
DESIGN DETAILS | FEMME FOLK
TASSLES
Vivienne Tam
Stella McCartney
Ulla Johnson
OPENWORK + CROCHET
Chloe
Talbot Runhof
Loewe
MATERIALS | FEMME FOLK
SUEDE
Isabel Marant
Acne Studios
Stella McCartney
LINEN
Pringle of Scotland
Victoria Beckham
Lemaire
MATERIALS | FEMME FOLK
DENIM
Louis Vuitton
Gucci
Valentino
Creatures of the Wind
M. Martin
Sies Marjan
Stella McCartney
Josie Natori
Tibi
DKNY
Victoria Beckham
Margaret Howell
KEY ITEMS
MSGM
Bottega Veneta
ESSENTIAL
FASHION RIGHT
CONTINUING
KEY ITEMS | JACKETS
DOUBLE BREASTED
TAILORED COAT
BLOUSON JACKET
Stella McCartney
M. Martin
3.1 Phillip Lim
Celine
Louis Vuitton
ESSENTIAL
UTILITY ANORAK
ACTIVE PULLOVER
KEY ITEMS | JACKETS
HIGH SHINE COAT
BROAD SHOULDER BLAZER
Marni
Max Mara
CONTINUING
DKNY
Balenciaga
FASHION RIGHT
FLUID TRENCH
WIND-BREAKER
KEY ITEMS | TOPS
BARE SHOULDER
ELONGATED SLEEVE
ROMANTIC BLOUSE
BOUDOIR CAMISOLE
Victoria Beckham
Alexander Wang
Gucci
Gabriele Colangelo
Sies Marjan
ESSENTIAL
BRALETTE
KEY ITEMS | TOPS
SCULPTURAL SLEEVE
Balenciaga
Chloe REWORKED
Acne Studios
CONTINUING
Victoria Beckham
Jil Sander
FASHION RIGHT
SHEER
CLASSIC
PAJAMA
KEY ITEMS | DRESSES
SPORT-INSPIRED
SUMMER MINI
Gabriele Colangelo
Valentino
JW Anderson
Valentino
Boss Women
ESSENTIAL
CHEMISE
MODERN SLIP
PINAFORE
KEY ITEMS | DRESSES
FASHION RIGHT
BOUDOIR
DRAWSTRING
Celine
Roksanda
Vionnet
Stella McCartney
CONTINUING
FIT N FLARE
SHIRTDRESS
KEY ITEMS | SKIRTS
MINI
MSGM
Saint Laurent
Bottega Veneta
ESSENTIAL
SLIM MIDI
FULL
KEY ITEMS | SKIRTS
FASHION RIGHT
GLAM
FLOUNCE
FLOOR-SWEEPING
Aquazarra
Gucci
Erdem
Bottega Veneta
CONTINUING
PENCIL
KEY ITEMS | TROUSERS
CROPPED WIDE
PAPERBAG WAIST
SPORT INSPIRED
Roksanda
Christopher Kane
Gucci
Stella McCartney
Creatures of the Wind
ESSENTIAL
SPLIT HEM
TAILORED JUMPSUIT
KEY ITEMS | TROUSERS
HIGH WAIST
SKINTIGHT
Delpozo
Hermes
Roksanda
Balenciaga
Isabel Marant
FASHION RIGHT
CROPPED FLARE
RELAXED WIDE
BALLOON
KEY ITEMS | TROUSERS
Valentino
Christian Dior
CONTINUING
PAJAMA
CROPPED SLIM
KEY ITEMS | KNITWEAR
GRAPHIC DRESS
BOXY CROP
PRIM CARDIGAN
Miu Miu
Creatures of the Wind
Margaret Howell
DKNY
Opening Ceremony
ESSENTIAL
FITTED CREW
SPORTIF VEST
KEY ITEMS | KNITWEAR
CROPPED VEST
JUMPSUIT
Christopher Kane
A-LINE TUNIC
Off-White
Missoni
CONTINUING
Prada
Stella McCaretney
FASHION RIGHT
STATEMENT SWEATER
SLOUCHY CARDIGAN
KEY ITEMS | SUITS & SETS
MINIMALIST SUIT
PRINTED SET
Tibi
Louis Vuitton
Chloe
Victoria Beckham
ESSENTIAL
SKIRT SUIT
SHORT SUIT
KEY ITEMS | SUITS & SETS
SUPERSIZED SUIT
Mulberry
Stella McCartney
CONTINUING
Louis Vuitton
Balenciaga
FASHION RIGHT
ULTRASLIM SUIT
PAJAMA SET
LEISURE SUIT
THANK YOU