JILLIANHARMON trend forecasting + product development harmojl@mail.uc.edu | www.issuu.com/jillian.harmon
TABLE OF CONTENTS
URBAN NOMAD
MISCHA NONOO FOR RH
WGSN TREND ANALYSIS
ANGULAR FLUIDITY
URBAN NOMAD
The Facts
25% more young college graduates live in major metropolitan areas today than in 2000 and about a million cross state lines each year. This change leads to culture shock: the occupational disease of the people who have been suddenly transplanted abroad.
Opportunity Statement
URBANNOMAD is a contemporary line constructed from quality fabrics containing unique intricate details providing the adventure-seeking woman constantly exploring unfamiliar venues with a wardrobe that caters to the range of emotions corresponding with perpetual cultural adjustment.
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Trend Analysis
Transparency is one of the key big business themes through the visualization of previously invisible data. We have no option but to embrace, if not celebrate, the truth and what is real.
black leather
wool boucle
textural polyester
metallic boucle
silver boucle
gossamer chiffon
moondance
charcoal heather
silver bells
shining armor
cracked slate
blackhearth
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MISCHA NONOO FOR RESTORATION HARDWARE
Design Brief
This capsule collection designed by Mischa Nonoo will expand the established library of artisans featured in the current Restoration Hardware store, propelling the company forward and catering to a new customer.
Opportunity Statement
Introducing Nonoo for RH, a one-of-a-kind formal wear collection from precious and exclusive materials catering to established women who desire “something old, something new�, and consider themselves romantic, modern + nostalgic.
Trend Analysis
DISSONANCE comes charged with energy. It celebrates an explosion of exuberance and toys delightfully with contradiction creating a new strain of harmony. Artists will look at historical pieces and fuse them with the modern day. Designers will begin to marry unexpected elements, bringing two contrasting elements together creating this perfect paradox.
silk crinkled chiffon
silk falle
cotton silk mix
Italian printed basket weave cotton
tissue weight lame
wool boucle
vanilla
pale silver
latte
silver sage
flax
obsidian
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WGSN CUSTOM TREND ANALYSIS
Design Brief
This is a tailored report including the WGSN Product Direction Trends for Fall + Winter 15/16 to fit the Cole Haan brand aesthetic. This provides crucial information to creative teams giving them a framework for a successful and relevant collection.
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Color Direction Cocoa
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Color Direction Oxblood
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Color Direction Electric Blue
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Color Direction Hunter Green
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Material Direction Polished and Matte
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Print and Pattern Natural Wonder
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Updated Silhouettes Pointed Ankle Boot
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Updated Silhouettes Round Case
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ANGULAR FLUIDITY
Design Brief
The detailed analysis of the trends found on the Fall/ Winter 2015 runway shows were interpreted into a collection concept for Fall/Winter 2016 With an identified theme of juxtaposition the concept includes key pieces, fabric, and texture as well as color, print + pattern, and styling.
Gabriele Colangelo This collection displays the juxtaposition between material surfaces and the creation of unexpected matchings. Shown are two directions: the line of the garments and the choice of the fabrics. This collection truly defies construction restraints.
Victoria Beckham The shows organizing principles are noted as draping and asymmetry. Dresses and separates are about accentuating the body, whereas the coats were more about armoring it.
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Balenciaga This collection is about respecting the heritage and the history, but also adding the edgy Alexander Wang twist. The opulence of the original clientele is translated to the modern customer through ‘over-the-top’ jewelry paired along with a slight boyish edge.
Stella McCartney This collection is admired because of the elements that create fluidity out of structure while incorporating an easy nonchalance. This collection incorporated asymmetric necklines and new proportions.
Fendi This collection has a theme of Geometric Precision. The runway showcased an idea of protection melded with pure geometry, volume, linear structures and held interest through pieced panels.
Jil Sander This collection has a theme of Graphic Modernism. The designs held a minimalist approach with a streamlined and modern ease.
Angular Fluidity
Sharp lines of architectural buildings are translated into geometric shapes in garments. In contrast, cocooning shapes constructed in yummy fabric as well as natural elements displayed throughout accessories round out the collection.
vanilla ice
oyster gray
silver green
pussywillow gray
london fog
jet black
black iris
adobe
(left to right): polyester metallic shell, navy knit quilted outerwear, pattern neoprene, cognac denim, rib sweater, nubby sweater
JILLIANHARMON trend forecasting + product development harmojl@mail.uc.edu | www.issuu.com/jillian.harmon