BULLETIN April 2011 Issue No. 68
The Project of GROHE, Istanbul
New Era in Management It’s an exciting time for GROHE as we continue to innovate and bring more value to our agents, partners and distributors across the region. Innovation brings with it changes that are sustainable and allow us to sharpen our focus on continuous growth. Simon Shaya is our newly appoint-
ed General Manager and President of GROHE East Mediterranean, Middle East and Africa. Simon has been with Grome for 14 years. Franz Droege has moved on to become President of GROHE Americas based in New York, USA.
GROHE Middle East & Africa rewards customers with GOLD! On 8 November 2010 GROHE Middle East and Africa celebrated a year-end promotion with dealers across the UAE by rewarding them with GOLD! Over 150 guests celebrated the evening at the Shangri-La hotel in Dubai where over 70 prizes were drawn, from Gold coins to 500 Grams of Gold being the first prize winner. “Buying GROHE is like buying GOLD”, said Selim Semaan, Director of Marketing, Grohe Middle East and Africa, “Both shine, both are durable and solid; neither lose value with time.”
Alex Halabi and Simon G. Shaya with 1st Prize Winner
Canan Residence is one of the most important projects in the developing district of Serifali. Top of the line materials were preferred throughout the Canan Residence. In line with this high design specification preference, GROHE Allure and Lineare was submitted for use in the project. For shower systems, the GROHE lines Movario and Rainshower was offered. Live displays of product groups were prepared by arranging sample apartments with these two product groups.
PAKISTAN GROHE - A premium brand that meets the highest standards
Lineare Basin Mixer for FreeStanding Basins
CONTENTS
Product News
Kitchen faucets for leading chefs
2
Leading company for lifestyle products, SARA, opens second showroom in Dubai SARA General Trading Establishment officially opened a new showroom in November 2010 on Sheikh Zayed Road featuring products of brands such Mr. Abdul Rahman Al Ghurair officially opens the doors as GROHE and for SARA Villeroy & Boch. The showroom was inaugurated with a reception in the presence of the brands leading managers. The new 6,000 Sq. ft. showroom is located on Sheikh Zayed Road, near the third interchange, next to the new ACE Grome Board of Directors and SARA Hardware. organization
Go Green GROHE wins “Consumer Choice Awards 2010” GROHE received two ‘‘Consumers Choice Awards, 2010“ from Consumers Association of Pakistan in the following categories. • Best Bathroom Fittings in Pakistan: GROHE • Best Design in Bathroom Fittings: GROHE Allure These awards signify the recognition of Pakistani consumers for GROHE Premium quality products and design excellence.
GROHE Sponsors Commercial Interior Design Awards
3
Made in Germany
A sense of freshness with Flowers 4
LOCAL UPDATES