BlueGlobe Magazine

BULLETIN October-December 2010 Issue No. 67

The Square Boutique Hotel and Spa, South Africa teams with GROHE

The BlueGlobe Club Bulletin has a New Look!

Notice something different? A re-vamp and fresh new look to the bulletin that includes changes to the design and layout! The BlueGlobe Club bulletin now features accented sections of news that highlight regional information, product launches, environmental activities and corporate updates.

Our objective is to provide new levels of information where our communication platform ultimately brings us closer to you.

In the same spirit, we welcome you to give us valuable feedback on how the bulletin is received. Your

“Designed with synergy, functionality and elegance”

enthusiastic response will provide ‘us’ useful information to guide us with requested industry specific articles and of course news on GROHE products and services.

Best regards, GROHE Middle East and Africa Ltd. blueglobe@grome.com

Shaping the Sanitary Industry Grome Marketing (Cyprus) Ltd Enters into a Partnership with Khalil Fattal et Fils Grome Marketing (Cyprus) Ltd. and Khalil Fattal et Fils have entered into a definitive agreement to launch GROHE Rainshower® Next Generation handshowers (pictured right) exclusively through Fattal’s distribution network of pharmacies (respectively health pharmaceutical and parapharmaceutical) in Lebanon to extend in the near future to Syria, Jordan and various countries in the Gulf.

GROHE once again proves to be the pioneer of the sanitary industry by tapping into a new channel of distribution whereby the needs and convenience of the end-user come first. The partnership between GROHE and Fattal Group will give the enduser the chance to do ‘one-stop shopping’ for health and beauty essentials in local pharmacies.

“This new opportunity is a perfect fit for GROHE in the region as end-users can access a fun and

Khalil Fattal et Fils Headquarters exciting product through impulse purchases from a unique channel for the first time. The GROHE Rainshower® Next Generation handshower provides end-users a chance to increase their quality of life by adding a designer product into their bathroom and a showering experience like no other.” says Selim Semaan, Regional Marketing Director, Grome Marketing (Cyprus) Ltd. Khalil Fattal et Fils is a major distributor of premium brands in the Levant and operating in some key markets in the Middle East, headquartered in Lebanon.

The brand new The Square Boutique Hotel and Spa is situated in a prime position among the energetic, active mix of retail and commercial properties on Umhlanga Ridge, a stone’s throw away from Gateway Theatre of Shopping and 10min from the new King Shaka airport.

Designed with synergy, functionality and elegance with natural cool colours, creating the perfect atmosphere for relaxation, this trendy hotel offers the ultimate in luxury for business and leisure travellers in a safe, pleasant, and exciting development node where people live, work and holiday in a contemporary urban setting on a subtropical coastline with year-round summer and incomparable lifestyle.

The Square boasts 50 sophisticated double rooms, fitted with all modern day essentials, a spa and compact fitness centre, creating the perfect scenario for ultimate leisure and pampering.

Which GROHE products did you use and what was the importantfactor in the decision making process in choosing GROHE and theselected designs?

“We chose the Allure range, due to the contemporary design, comfortand slick square ñnish. We also loved the rain shower effect from thesilicone nozzles from the GROHE Rainshower.”

Clifton Smithers and Brent Parsons, Interior Designer of The Square

CONTENTS

Product News Eurosmart Cosmopolitan

2

Go Green GROHE sponsors UAE Water Days

3

Made in Germany

The elegance of AlIure can be seen throughout the Square Boutique Hotel&Spa, South Africa

GROHE showcased in the German Pavillion, Shanghai 4

LOCAL UPDATES

PRODUCT NEWS GROHE: A Comprehensive Portfolio For All Tastes!

The GROHE product portfolio is becoming more comprehensive at all price levels, especially with the numerous extensions to the existing product ranges – which offer you a much wider choice, and the end-user a much greater flexibility.

This is all in keeping with GROHE’s commitment to be at the cutting edge of design, quality and technology, while at the same time remaining in tune with end-user needs in a changing world.

All GROHE products combine:

n Stylish design n Ease of use n Superior performance n Responsible water consumption

Nowadays, architects focus more and more on modern designs at entry level prices. In order to meet the demands of the market, GROHE has extended its portfolio bringing new variants and designs at all price points.

Eurosmart Cosmopolitan and Rainshower 100 both meet the demand for products that unite the clean, geometric lines of modern architecture with reliable technology, at a price that is accessible to everybody.

Mike Ibrahim Product Manager Eastern Mediterranean, Middle East & Africa

Eurosmart Cosmopolitan Reflecting the core values of minimalism, Eurosmart Cosmopolitan brings modern, architectural design to a wider audience. The conical transition from the faucet body to the lever handle conveys a refined form without sacrificing solidity. For comfortable handling, the lozengeshaped lever handle – crafted from solid metal – is pitched at an angle of seven degrees.

Basin faucets are available with GROHE EcoJoy™ for effortless water saving, while proven technologies such as GROHE SilkMove® and GROHE StarLight® guarantee performance.

In the shower, an elegant, frosted tray transforms the top surface of the exposed shower mixer into a convenient place to store shampoos and shower gels. The collection complements the pure forms of our Euphoria Cosmopolitan Stick hand shower and Arena Cosmopolitan flush plate.

GROHE Rainshower 100 Icon & Solo Enhancing the award winning Rainshower collection by introducing the new handshowers to complete the multipurpose hand-shower. The combination of iconic aesthetics and bold chrome with nighttime grey color enables the products to transcend into a new genre of hand held showering. The RSH 100 Solo & Icon completes the RSH 145 Solo & Icon bathroom, offering a coordinated design in both the shower and the bathtub.

Icon is the ultimate style statement, providing a unique interface to water, challenging the very notion of a solid volume product.

The halo shaped spray face reduces the aesthetic volume and delivers a large full spray with reduced consumption.

Solo is the result of extensive consumer research which has clearly indicated that the “rain” spray is by far the most used and appreciated of all available sprays. The single spray of moon is intuitive, honest and focused on delivering the unique benefits of the patented GROHE DreamSpray, ensuring an unparalleled shower. The large spray face is easy to maintain with GROHE Speed clean.

GO GREEN ‘GREEN Mosque’ Dubai

The Abou Hamed Al Gazali Mosque in Dubai

Water saving results proves GROHE products are the way to go!

GROHE along with Dubai Water and Electricity Authority (DEWA) and Sesam Business Consultants (a leading organizer of Sustainability Conferences in the UAE) started the “Green Mosque” project in 2009. For this GROHE donated and installed twenty Contropress self-closing mixers found in the Abou Hamed Al Gazali Mosque in Dubai.

As one of the most visited locations in the UAE, mosques face issues in terms of visitors’ efficient use of water. GROHE found a solution.

With all the commotion around the green movement, people tend to get overwhelmed with all the do’s and dont’s of sustainable living and think “greening” their lifestyle is a major inconvenience.

According to recent press reports, the UAE consumes more than 500 litres of water per person, per day in comparison to

France consuming 250 litres per person, per day. It is estimated in that flushing of toilets may be using as much as 5% of available fresh water in the UAE. GROHE realized the importance of sustainable practices long ago. All GROHE products are of the highest quality with an emphasis on superior technology, reliable materials and perfect design. The combined efficiency of the product design and internal parts, help to reduce water and energy consumption without sacrificing comfort enabling the end-user to enjoy this gift of nature with peace of mind.

The mosque’s average consumption per month prior to installation of the twenty Contropress mixer was at 45,509 gallons. The average consumption in the same months of the

year after the installation of GROHE Contropress was at 30,205 gallons which is an average saving per month of about 30%.

Looking at it from an investment point of view, twenty Contropress mixers are available at a price of approximately 8400AED. Considering the governmental rate of 0.035AED/gallons, the return on investment is achieved after only fifteen months! Higher water charges are found in private households with 0.3AED/gallons. Thus the return on investment has a potential to reach much faster.

Installing a GROHE mixer with a water saving mousseurs in a private household can save up to 50% of water consumption.

GROHE supports local authorities wherever possible - DEWA Child Education Campaign, sustainability conferences such as UAE Water Days and GROHE educational seminars - reflecting an ongoing commitment to the environment without sacrificing on performance or design. After all, the more you save, the more you enjoy!

GROHE sponsors UAE Water Days once again In the last two years Sesam Business Group successfully organized conferences on Sustainable Building, Green Technologies and Energy efficient Strategies. Being one of the first organizers in the UAE, their concept has proven to be very successful and by now their events are well established.

GROHE has been a supporting partner from the very beginning and was happy to once again sponsor the Water Day conference. The conference and workshop took place on June 30 and July 1 2010 at the Yas Island Hotel in Abu Dhabi.

It was attended by several consultants, designers and governmental representatives.

A series of presentations for Water Consumption, Water Use, Water Recycling and Preservation were given. Toufic Halabi of GROHE presented water saving products by GROHE. Tanzeed Alam of WWF and responsible for the “Heroes of the UAE” campaign explained the current situation on

The GROHE stand at Water Day conference

Guests take time to mingle

water consumption in the UAE (a shocking 550 liters per person per day, which makes the UAE one of the top 10 water stress areas worldwide).

He also introduced steps that have been taken in the last year towards sustainable practices

of water and energy in the country. Key Note speakers such as Mark Sutcliffe from UNESCO and Thabit Zahran Al Abdessalaam from the Abu Dhabi Environmental Agency participated in the discussions.

MADE IN GERMANY EXPO 2010: A German city in balance GROHE products showcased in the German Pavilion Modern, sustainable and exciting this is how Germany presented itself to the world in Shanghai. The German “balancity" at EXPO 2010 shows a city in balance. It strikes a balance between innovation and tradition, between work and leisure and between community and individual development. Here, visitors can experience the diversity of the country and the German interpretation of the EXPO theme “Better City, Better Life.”

The firm of Schmidhuber + Kaindl was responsible for the architectural design and general planning of “balancity“, having won the contract together with Milla & Partner und NÜSSLI (Deutschland) in a public competition. The innovative and sustainable approach of the German Pavilion was in line with the corporate philosophy of German faucets manufacturer GROHE, who acted as sponsor and supplied the products for all sanitary facilities of the German Pavilion. GROHE and Schmidhuber + Kaindl have a long-standing partnership, jointly realised a number of exhibition booths as well as the GROHE Store in Düsseldorf. In all these projects, the focus has been on presenting superior design to optimum effect.

Sticking your nose into German gardens

The Garden of “balancity" was a composition of images, sounds and three-dimensional objects. The importance of private green spaces and moments of relaxation in the midst of the hustle and bustle of the city took centre stage. “Smelling points” that smell of flowers and BBQs provide a “hands-on” impression of German school and allotment gardens.

Moments of Truth GROHE SilkMove®

Smoothest handling of the lever within and extra generous operating hangle creates effortless precision and ultimate comfort.

GROHE SilkMove®

GROHE Starlight®

Radiant long-life shine due to GROHE chromium finish that produces an absolute immaculate surface that resists soil and tarnishing.

GROHE StarLight ®

GROHE DreamSpray®

Perfectly matched nozzles for a perfect spray pattern.

GROHE DreamSpray ®

GROHE TurboStat®

Always the right temperature. Reacts instantly to changes in water pressure.

GROHE TurboStat®

German EXPO 2010, Shanghai, China

GROHE CoolTouch®

No risk of scalding yourself on a hot chrome surface.

GROHE CoolTouch®

GROHE Whisper®

“Whisper-quiet” flow noise for added comfort.

GROHE Whisper®

GROHE Digital®

Digital intelligence for effortless control and outstanding comfort.

GROHE Ondus® showcased at the event High-rise racks were filled with innovative designer products made in Germany. The award-winning Rainshower® Icon handshowers from GROHE were part of the scene. Their ring-shaped shower head with the green spray face defies the laws of shower design. Thanks to the differently coloured GROHE EcoButton, it is possible to reduce the water consumption significantly without compromising on comfort.

Water in perfection

The GROHE product philosophy strives for a balance of quality, design and technology. From the washrooms in the exclusive VIP lounge to the visitor WCs in the restaurant to the staff facilities, GROHE offered all washroom users a perfect water experience.

Equipped with such products as GROHE Ondus®, Allure, Essence E, Concetto and Rapid SL.

GROHE EcoJoy® Less Water. Perfect flow.

The Blue Globe Club P.O.Box 27048, CY-1641 Nicosia, Cyprus Fax: +357 22 379188 E-mail: blueglobe@grome.com Website: www.blueglobeclub.com Publisher: Grome Marketing (Cyprus) Ltd Editor: Lina Varytimidou For Cyprus: Tel: + 357 22 465200 Fax: + 357 22 379188 For the Gulf: Tel: + 9714 3318070 Fax: + 9714 3321906

Veris single-lever basin mixer

For Levant: Tel: + 961 1 986900

Fax: + 961 1 983958 For Saudi Arabia: Tel: + 966 1 2791153 Fax: + 966 1 4646672 For Egypt Tel: + 202 33048602 Fax: + 202 33047782 Hotline: 19013