DESIGNS FOR INCENTIVE DRY

Incentive Dry is a 3-piece band my friends (Gu Yuanhao, Chen Bing) and I formed in 2021. The music we produced were mainly inspired by experimental electronic music and alternative rock, while willingly implant the melodic charm in all sorts of soundscapes.

While making the music, I was also responsibile for the design and visual aspects associated with our performances and promotional materials.

This is a mixed gig performance Incentive Dry did at a livehouse in Beijing called Nine-cloud.

All of the band members were attracted to the visual aesthetics and the philosophical concepts behind constructivism. Thus the iterations were made to experiment with geometric forms and the primary colours red, yellow and blue.

The final decision was made upon the most visually comforting iteration. The fonts were designed to comprehense and accommodate the geometric and constructivism overall picture.

And finally othe essential informtion (ie location of the venue, date and time) were added accordingly outside the overall image in a boarder to aviod distractions.

This is the cover designed for our first digital demo. wanted to perpetuate the constructive visual quality but also emphasis slightly on the seriousness subjects regarding to the music that we have been making.

Therefore I selected a series of photos which were taken during our previous performances and turnt them into black and white rectangular blocks and puzzled them into an abstract form. Despite being a digital album, wanted to demonstrate a printed-like quality, thus the adding of abundant amount of canvas texture to the background.

Full album for listening: https://soundcloud.com/incentive-dry/tracks

VJ design can create strong visual impacts alongside the music played thus led to a more immersive experience to the audience during performances. have recorded, editted and made video materials correlate to each song we, Incentive Dry made, whether subjects lyrics driven or ambience related to create better visual experience. I used Resolume Areana to VJ while playing instruments.