COME. LEARN. PLAN. BUY. More saving. More doing.
More saving. More learning. More doing.
COME. LEARN. PLAN. BUY.
research Typical consumer buying process
COME
Percentage of consumers who find it difficult to shop for...
LEARN
Chart shows the % of US consumers who say what they find it difficult to shop for certain product categories.
PLAN BUY
Sources : GlobalData consumer survey;representative survey of 4,500 US consumers ages 18 and over;undertaken in October 2017 - www.shanepatrickjones.com
the intervention
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Existing rack arrangement of Aisles
New Corridor created
Learning Kiosks Inserted
Learning Kiosks in Corridor
IN-AISLE SELF-SERVICE LEARNING The Educational Corridor will educate and inform DIY and DIFM Customers through interactive learning kiosks, before entering product aisle -
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BACKYARD OASIS AREA Garden Learning Centre and Self learning kiosks are placed in the centre of Backyard Oasis, close to coffee and information desk in Education corridor Location of Learning corridor in store -
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1
COME Familiarize yourself with new products, services and store values
2
LEARN Learn and try products at our new Learning Centre
2
2
3
3
PLAN Our staff is here to help! Get your problems solved at the Design Desk
1
4
Proposed Store Layout for Typical Home Depot Store
4
BUY Purchase your dream home improvement products
power wall
Flashing Deals
Interactive screen for personal Orientation
Power Wall displaying deals and news
COME
LEARN
PLAN
BUY
Orientation to Home depot Store
Service updates
Limited Period Deals for DIY
WHY Orients customers to the new deals and store news Provide customer In-Store navigation Connect to On-line services, newsletter and deals
COME
LEARN
New Deals on Products
New Deals for Scan the code Pro contractors to get In-Store navigation
Workshop,other event updates
HOW LED Panels, Flashing with deals,news and more. The top is like banner ad, Changes frequently Seasonal display
PLAN
BUY
learning corridor
Interactive Learning Koisks for each section
COME
LEARN
PLAN
BUY
learning kiosk
HOW
WHY Provide quick,Easy Know-How Self learning and interactive experience Connect In-Store with On-line Store Learning through technology Customers take away the experience back home
Icon of each section
Interactive touch screen
4 interactive learning screens on specific sections The Educational videos help users to view detailed and easy methods of installation for DIY Mobile friendly QR Code Allows DIFM customers to schedule the HD installation service quickly
Kiosk Interface
CORRIDOR Icon of each Interactive touch screen section
COME
Scan the code and connect to online store
LEARN
Name of each section
Scan the code to resume on phone
PLAN
Instant Scheduling of Installation Service
BUY
oasis
Garden Education Centre
Self learning kiosks
COME
LEARN
PLAN
BUY
The Indoor Garden display
Coffee machine counter
Information Centre
COME
LEARN
PLAN
BUY
design desk
Self Planning desk
Design Discussion Service desk
COME
Information kiosk for customers
LEARN
PLAN
BUY
COME LEARN PLAN BUY
COME
LEARN
PLAN
BUY
COME. LEARN. PLAN. BUY.