Inside Jaipur City Palace
WHAT An exclusive destination for selection of wedding focused rental apparels
WHY Rental apparels is an emerging segment in India. It yet needs to be popularized as a viable option. Hence an exclusive destination for selection of rental apparels for special occasions like weddings etc. that are endorsed by brides-to-be, would help in breaking the taboo associated with rental apparels.
匀愀戀礀愀猀愀挀栀椀
WHERE
匀栀礀愀洀愀氀 䈀栀甀洀椀欀愀
The City Palace in Jaipur is a popular tourist landmark with retail and restaurants surrounding it. A part of this structure has been selected for this brand as it would help to convert the apparel selection activity into a pre-wedding destination event in the era of pictureperfect destination weddings.
刀漀栀椀琀 䈀愀氀
刀䔀一吀 䤀吀 䈀䄀䔀
䄀渀樀甀 䴀漀搀椀
刀椀琀甀 欀甀洀愀爀
HOW
刀愀樀攀猀栀 倀爀愀琀愀瀀
As this brand will be seen as an amalgamation of retail and service segments, the place has been designed to enable high quality services to its clients such that it: • Allows the families to enjoy the selection process in a picture-perfect setup • Brings the brand’s focus on hygiene and customization in the forefront • Makes them feel special and pampered through an array of complementary services • Deals with the harsh climate of Jaipur Jinal Shah, UI1415 Brand Building through Spatial Design Read more at : https://issuu.com/jinalshah175/docs/ booklet_spreads
Brand image current
Morphable canopy Morphable pod
Open Semi-open Enclosed
Spatial zoning
Pick up/ Drop in By appointment Walk in
Circulation
aspired
Primary spaces Secondary spaces
Space planning
Ancillary services
local economical fashion rental brand
premium wedding related designer apparel rental destination
Target audience
seeks picture perfect wedding
䰀䄀唀一䐀刀夀
䜀䄀䰀䰀䔀刀夀
bride= brand ambassador
SECTION A 20 to 60yrs
“ . . . the approach towards adaptive reuse site was taken by insertion as a strategy of intervention. The insertion (Pods) house
4
14
families, couples, individuals attending weddings
the core activity of the program that is the apparel selection by family. Day and night ambience can be achieved by retractable
pod and canopy in the courtyard which can be morphed for multiple purposes. The landscaping balances the harsh condtions of site by softening the materials. Ancillary activities enhance the hosipitality experience the customers are looking for, at
3
16
premium, towards removing taboo of renting. The brand focuses on providing hospitable eclectic and space photogenic “
Rent It Bae. The ambience of spaces is service, while keeping the vibe
3.6 – 6 lac per annum (middle and upper middle class)
4 Jaipur, Tier 1 and 2 Indian cities, international tourists
13 16
2
1
8
15
12
Entry
8 5 3
11
9
6 10
PLAN
N
6
1
5
6
7
Scale 0
VM and EG strategy
10 mt
4
1 2 3 4 5 6 7 8
Preview area Selection zone Merchandise display Trial room Waterbody Alteration area Toilet Family show pod
9 10 11 12 13 14 15 16
Beauty zone Kitchen Indoor seating Outdoor seating Laundry Warehouse Photobooth Billing Backdrops for visual merchandising of designer bridal apparel. The graphical backdrop is specific to each design label. Red and gold colour gives vibrant feel to the space
The morphable courtyard
Pod in open condition, to see outfit in daylight
Pod in semi-open condition, to see outfit in ambient light
Covered courtyard for extreme jaipur climate conditions
Use of exisiting niches to create backdrop for merchandise display. Thikri mirror work on the wall as a craft revival of Jaipur. Landscaping to cover the pargola and support the sustainable concept of fashion rental
Product Segregation Gender Price Designer Colour/ Style/ Occasion Size/ Pattern
Service cycle
FLAUNT.
䘀䰀䄀唀一吀
RENT.
RETURN.
刀䔀一吀
Dry cleaning
Shipping
Focus on hygiene and customisation
Steam iron
SECTION B
Sanitation
Alteration
Product Segregation Women
Premium
Men
Ocassion
Apparel Accessories
Product Density (VM) 60
40
Takeaways from RIB morphable photogenic eclectic premium personalised
PREVIEW ROOM DISPLAYING MERCHANDISE
GALLERY ROOM DISPLAYING MERCHANDISE
service focused