Pratt Institute Interior Design Jiyoung Ha
CLIENT TBWA
Scenario
Global AD agency
LOCATION
Indusry City 220 36th St #2-A, Brooklyn, NY 11232
For Clients, Employees
Formal Entrance Entering from the narrow vertical entrance expanding out to the spacious horizontal Living Room (flexible, interchangeable common space) will give a dynamic spatial experience. Walls with plants bring greenery from 35th street courtyard into the office spaces giving it a continuous spatial feeling.
INDUSTRY CITY
OPEN COMMUNICATION ENVIRONMENT
For Employees and Work Related Materials
Industry City is an innovation ecosystem that serves to benefit its tenants and the wider community. Its 35 acres is located on the waterfront in Sunset Park, Brooklyn.
The other entrance is mainly for work related storage and employees who have bicycles.This entrance is located at the 34th street loading zone.Employees can park their bicycles, check their mails, and leave their heavy gears in the storage closet and enter the canteen for morning coffee. Work Stations
Using open environment, I will define degrees of open-ness for these dedicated open spaces (1) Main working area, work stationaries (2) Semi-working space, dedicated meeting area (folding space) (3) Gathering room, enclaves for casual meeting and relaxing Using a space organizing bar structure, it will give visual cues to the connectivity of workstations and, at the same time, give separation from non-working space.
35th
2nd
34th
COLLAGE ABOUT MOOD
TWBC signiture color, Greenish Yellow Nature; leaves,wood Cell room Open- environment
second floor
working space
Plan
semi working
35th Street
working space
semi working
Co_ Operation
common space
(2)
(1)
(2)
(3)
1ST FL
Open
STUDIO01 Strategic Dept STUDIO02-06 Writer Art Director Interactve Graphic STUDIO07 IT Art Director
2ND FL
Close
STUDIO08 Partners STUDIO09 Partners’ Assistants STUDIO10 Accounting STUDIO11 Human Resources STUDIO12 Account Managers STUDIO13 Account Managers Media Purchasing STUDIO14 Broadcasting Production
Jiyoung Ha
Interactive Space 01 04
02
03 01 02 03 04
A Gathering Space / Idea Room
Visual privacy / White board / Projection board Visual privacy / White board One set sliding-in seating furniture Translucent panel _ exposing
06 07
05 04
01
03 02
B
Team Partition
C
Living Room
01 02 03 04 05 06 07 08
08
07
02
Team panal system_ (on/off_ meeting hour) 4* Partitions_ translucent,wood,yellowboard Team cabinet Legfree table Extention desk Projection/ white board panal Semi- meeting space Team Interactive
03 05
01
20* Chair/Table 04
01 02 03 04 05
White Oak Plastic Trancelusent Adjustable Direction Unit system`
Furniture Selection/ Finish
01 Waiting Room
03 Working Area
02 Living Room
04 Gathering Room, Reading Room
Section cut 01 02 03 04 05 06 07 08
04
05
06
Main Lug Main connection struture system color Glass Wood Meetingroom glass Meetingroom curtain Gatheringroom (enclaves) material Cabinet, partition material
07
01
08 03
02
Jiyoung Ha
Lobby Area Face of office
3D Rendering
1st Floor
Connection Structure
2nd Floor
Living Room
Reading Room
Working Area