TAN TALKS SPRING 2019 NEWSLETTER
HELLO TO OUR LOVELY
NORVELL NETWORK! We’re back again with the Spring edition of Tan Talks. We are so pleased to see the warm weather in the UK. We love delivering a ‘just off the beach’ glow to the UK and Europe. It’s been a busy start to the year at Norvell HQ! In February, we showcased at one of our favourite shows, Professional Beauty and were joined by our lovely ambassador Yazmin Oukhellou. March saw us tanning a host of press, bloggers, influencers and celebrities at a week-long Mother’s Day pamper party plus we have an exciting launch event coming up in April. Read on for the best salon and at home Norvell Tanning results, our latest press hype and of course,
our highly anticipated Tanners of the Season! VIP
tanner
shares
her
Eloise expert
Baskerville advice
for
mobile spray tanning; get the inside scope on best practises, how to adapt your treatment for different clients, time saving hacks and more. Our last treat to you this season is an exclusive deal on our new COSMO tanning solution. Enjoying reading Tan Talks? Share the love and ask us your burning tan questions @NorvellTanning
Norvell Team
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PROFESSIONAL BEAUTY We love showcasing our professional and retail ranges at Professional Beauty. It gives us the chance to catch up with lots of our regular clients faceto-face as well as connecting with newbies to the Norvell range. This February, we were particularly excited to share our brand-new Cosmo solution at the show.
Cosmo blends two of our hottest solutions – Venetian and Dark. Using our well-loved, naturally derived and organic ingredients, this new salon & tanner must-have delivers an Ultra Vivid, beautiful glow. Like all Norvell products, we’ve utilised skincare ingredients for benefits beyond just tanning. Clients will enjoy organic aloe leaf juice for long lasting moisturisation, Vitamin C for firming, brightening & smoothing, plus Vitamin E, Tomato & Cranberry Extracts for healing, anti-ageing and anti-oxidising skin.
It’s our quickest drying formula yet and our launch at the show certainly went down a treat. This show was also extra special for us as we were joined by our celebrity ambassador, Yazmin Oukhellou. A littleknown fact about Yazmin is that is she actually a trained spray tan therapist herself and began her career tanning students during her degree. She joined us on our stand, meeting and greeting fans, customers and salon owners. Along with lots of selfies, Yazmin was on hand to give her top (professional!) tanning tips and share her favourite products from the range. A big fan of our wide variety of products, Yazmin loves our Dazzle Mist and Boost for keeping her skin looking glowing between tans and often opts for something from the Venetian when it comes to tanning.
NORVELL TANNERS OF THE SEASON
NORVELL DISTRIBUTOR OF THE SEASON NINA RIIKONEN FROM FINLAND norvellsunlessfi W lanina.fi
Hi from Finland! We are so glad to have some sunshine here in Finland after the cold and dark Winter. We are so happy to have taken on Nina Riikonen Owner of La Nina distribution of Norvell tanning this Spring and I feel very lucky to work with such great tanning products.
As
a
distributor
cosmetics
I
of
really
wanted to try and enter the
tanning
industry
and immediately loved Norvell. We then launched at one
of
the
biggest
Scandinavian fairs in Helinski, Finland and the
feedback
was
great. I love teaching people about Norvell and bringing a new
We love that Norvell is Cruelty Free and 100% Vegan. Plus that the formula uses such advanced skin technology to achieve the best tan.
tanning experience to people. Finally
Our customers seem to love the colour of their tan on their skin and we get lots of recommendations from people who have had spray tans and by word of mouth.
helped me to get into this business. We
I want to thank my European Norvell Brand Manager Eloise Baskerville who has been very patient with me and can’t wait for the spray tan season to start! Thanks for the award.
Nina
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NORVELL SALON OF THE SEASON SHWE TAN IN HARLOW ‘‘I’m too fair to sit in the sun, so from my late teens I started using self-tan. Having a tan has always made me feel more confident. I love having a healthy glow and not having to wear lots of makeup, it makes me feel good, not to mention the time that saves me in the mornings! I felt really passionate about being able share this feeling with as many people as possible, so in 2010 my partner and I opened our first Salon, Shwe Tan.
‘Shwe’ is my partners surname and it means ‘gold’ in Burmese, so we thought it was a bit different to use We worked hard to build our reputation as Harlow’s number one salon for Spray Tanning. Last year we expanded into a larger salon, and this meant we had room for two Spray Tan rooms, which is fab, as we can now offer 8 Spray Tans an hour!
I wanted my Sarah Aherne brand of Spray Manager of Shwe Tan Beauty Salon Tan to be on par with my new salon, so after lots of research we changed our brand to Norvell. I now have ten therapists spray tanning using Norvell, and we are all absolutely in love with the brand. The natural looking colour of Norvell is far superior to what we used before. Of course, clients needed to be convinced that it’s better than our previous brand, but we got around this by guaranteeing they would be happy with the results of Norvell and this gave them the confidence to try it out. They didn’t believe us when we told them it’s so good that we don’t need to use barrier cream! But they have all seen the results for themselves and they keep coming back for more. We run a really popular offer ‘Tan for Two’ where clients can book their Spray Tan at the same time as a friend and they both get their Spray Tans for just £20 each instead of £25. A big thank you to Carrie for training all my team up on Norvell and for all the support you’ve given us in helping us grow.” shwetanuk
@ShwetanUK
OUT & ABOUT Check out our latest social media love
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PRESS
MOTHER’S DAY Each year our PR agency, Alex Silver PR, host a big celebration for Mother’s Day called ‘Spa With Your Ma’. Top beauty brands join forces to create a pop-in beauty parlour offering top-to-toe treatments. Journalists, bloggers, celebrities and influencers are invited to bring their mum, best friend or fave aunty to experience beauty pampering over a glass or two of bubbles. This was our second year taking part, joining brands such as KISS Nails and Lashes, Strawberry Lift, Leighton Denny Expert Nails, Opatra and more. Each guest was offered a Norvell Spray Tan using either our Clear (if they were heading straight out) or Venetian solutions. Guests were gifted funky tracksuits to wear home in order to keep their tans intact, plus we packed retail products into goody bags for them to continue exploring at home. We always get such a lovely feedback for our tans and this weeklong event was no different! A host of celebrities attended including Laura Crane, Gail Porter, Lizzy Cundy, Lisa Snowdon, Kristina Rihanoff and Nadia Essex. We connected with bloggers such as Gina Faria, Haute on Life, Ginger Mum Style and Danie Jade as well as journalists from Express, Woman and Home, Wedding Ideas and OK! Magazine on the press day. Here are some behind the scenes pics to give you an idea of what we got up to…
TANNING TIPS This season we have tanning tips from Eloise who is our VIP Tanner and Brand Manager for Norvell Tanning and the topic is Mobile Spray Tanning which a lot of you have requested more information on. The mobile spray tanning business is ever increasing, as it is a great way to work around the hours that suit you, as well as a great hobby that also allows you to earn extra money. Perhaps you are wanting to start a new venture around your current job, or maybe you are wanting to be your own boss – whatever the reason may be, mobile spray tanning is a great way to make money, meet new people - and with little investment!
is extremely important especially when traveling to client’s homes, and using their facilities, it will protect you and your clients and people will feel more relaxed knowing their spray tan technician is insured to carry out the treatment. I would then invest in a carry case to put all your products and equipment in. We have Norvell branded @sjdooley carry case, but I would also recommend @eloiseb_offi cial buying any brand of carry case, as long as its easy to move around and strong enough to hold your materials in. It doesn’t need to be branded, this can be done at a later stage.
Norvell offers a perfect Start a social media page mobile therapist package – Instagram, facebook etc. that will allow you to Advertise in local selling groups, start your business right newspapers, shops etc... The more away. All you need to you advertise, the more likely you 1 n n a v io begin is a pop up tent, a are of gaining more business. @perniceg spray machine, solution, Don’t be afraid to approach local consultation cards, and bridal shops and wedding accessories such as venues and promote each other’s sticky feet, head caps, business – recommendation is @eloiseb_officia disposable thongs etc. l always the best! There is little investment I would always recommend needed, and of course when booking clients into your diary that this package includes Norvell University you clarify their name, address including training, which will allow you to learn all the postcode, and contact number. I would skills and theory to become successful in always call or message them 8-24 hours Spray Tanning. before the treatment to get them to confirm To start your business I would begin by the treatment is still going ahead as planned. registering yourself with an insurance This is also important as you need to remind company, which will need your certificate as them of the pre-spray tanning rules so that proof of training completion. Being insured the client knows the do’s and don’ts which
will make the treatment easier to carry out, as well as ensuring a better tan with longer lasting results. Always check their address on your sat nav or google maps as you will need to ensure you arrive at the appropriate time. If you have a spray tan in an area and you have another one in another postal code area, ensure you have left yourself enough time to carry out the treatment as well as time to tidy up, take pictures and travel to the next. Organisation is the key when running a mobile business. Remember the more miles you travel, the less profit you are making, so adding structure to your diary will benefit you hugely. The products I would recommend for mobile tanning with Norvell are the following: • Norvell exmitts • PH balancing spray • Norvell solution 8oz sizes – easy to carry around • Hydrofirm • Tan-lucent powder • Venetian dazzle • Baby wipes • Norvell buffing mitts
good ventilation is always a plus but if you have your mobile extraction unit then this is not always necessary. A mobile spray tanning @eloiseb_official treatment should take @fayetozersm ith between 20-40 mins depending on the amount of clients you are spraying. This is a great earning potential as you can charge £10 or more than what salons are charging for the service. A Norvell spray tan costs around £3.48, so if you are charging £30 for a spray tan, you are making £26.52 profit, minus the petrol and your time. Ideally, you will want to be doing spray tan parties, as this is a way you can triple your profits by tanning a group of people at the same address, and create a group package deal.
cial
@eloiseb_offi
Accessories: • Consultation cards • Pen • Hair bobbles for clients • After care leaflets • Head caps • Disposable thongs • Sticky feet
@yazminoukhellou
When arriving at your clients house, ask them where they would like to be spray tanned. Many clients will naturally choose their bedroom, however you also need enough space for your tent and your products. Do not be afraid to tell your client if the room they have suggested is too small or cramped, and helpfully suggest another room such as a kitchen, bathroom or hallway. When carrying out the spray tan treatment you will need to put towels down to prevent any accidental spillages which may occur, and ensure you keep your area clean and tidy. A room with
For example, with a group of 5 people, the 6th person would get the spray tan for free. You could charge £150 so the average cost is then £25 each. You could also supply a free bottle of bubbly or chocolates to obtain more business.
There are many good advantages to having your own mobile spray tanning business. You can learn more about how to begin with this by contacting us at JK Group. For information on our Norvell University courses please contact norvelltanning@ jkgroup-uk.com And for more information on our spray tan packages call 0208 498 7284.
Eloise
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OFFER Saving the best until last, weâ&#x20AC;&#x2122;re delighted to be offering Norvell the following exclusive discount to coincide with our launch of Norvell solution COSMO which is a combination of our best selling Venetian and Premium Dark solution.
EUROPEAN LAUNCH NATURALLY DERIVED &
ORGANIC INGREDIENTS ORGANIC alcohol derived from sugar cane ORGANIC aloe leaf juice for long lasting moisturization VITAMIN C helps with firming, brightening, smoothing of skin and moisturization VITAMIN E, TOMATO EXTRACT and CRANBERRY EXTRACT provide healing, anti-aging and antioxidants QUICKEST drying formula ever developed
TIME! BUY2 COSMO SOLUTION LITRESAND getaCOSMO Light solution FREE! BUY US
* NO OTHER DISCOUNTS APPLY.
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www.norvelltanning.co.uk norvelltan @norvelltan @norvelltanning Or call T: 020 8498 7284