Norvell Tan Talks - Summer 2023

TAN TALKS

SUMMER 2023 EDITION

NORVELL E-MAGAZINE

WELCOME TO TAN TALKS!

Welcome to the first Summer newsletter of 2023!

Summer is such a busy time for spray tan artists as your customers want an instant tan glow before and after holidays.

At Norvell HQ we have been really happy to see you on social media with all your great ideas and spray tans and tagging us so thank you!

We are now @norvelltanninguk so do keep alerting us so we can share your posts.

Read our newsletter for all the latest news, gossip and to see what our other trade members are up to!

SUMMER TANNING TIP FROM OUR HQ

ULTRA VIVID REVIVE SKIN REFINING SCRUB

USE THIS SCRUB THROUGHOUT SUMMER FOR FLAWLESS SKIN!

This guide will tell you effectively how to use Norvell exfoliator before applying tanning products in the summer:

1. TIMING: Exfoliate at least 24 hours before applying self-tanner. This allows your skin to recover from the exfoliation process and ensures a smooth surface for tanning product application.

2. SHOWER: Begin by taking a warm shower to open up your pores and soften the skin. This will enhance the exfoliation process and help remove dead skin cells more effectively.

3. DRY SKIN: Gently pat your skin dry with a towel after showering, leaving it slightly damp. Exfoliating on damp skin allows the product to spread evenly and prevents excessive absorption.

4. APPLICATION: Take a small amount of Norvell exfoliator and apply it to your skin using circular motions. Pay special attention to rough areas, such as elbows, knees, and ankles, as these tend to have more dead skin buildup.

5. GENTLE SCRUBBING: While exfoliating, be gentle with your scrubbing motions to avoid skin irritation or redness. Let the exfoliator do the work and avoid applying excessive pressure.

6. RINSE THOROUGHLY: Once you’ve finished exfoliating, rinse your skin thoroughly with warm water. Make sure to remove all traces of the exfoliator to prevent any interference with your tanning product later.

7. MOISTURIZE: After exfoliating, apply a light, oil-free moisturizer to hydrate your skin. This step is crucial as it helps maintain skin health and provides a smooth canvas for tanning.

8. WAIT FOR ABSORPTION: Allow the moisturizer to fully absorb into your skin before applying any tanning product. Waiting for a few minutes ensures that the tanning product adheres to your skin evenly. Keep in mind that exfoliating too frequently or aggressively can lead to skin sensitivity. It’s essential to find the right balance and listen to your skin’s needs.

MARGOT ROBBIE TANNING ICON as

Unless you have been living under a rock you will have seen Margot’s gorgeous subtle tan in the Barbie movie.

They have made her tan look flawless, HD perfect and just that right shade of tan glow.

The best spray tan to get this solution would be COSMO Vivid.

This is a spray tan solution that suits everyone and gives a gorgeous tan glow.

SALON OF THE SEASON SHANAYE AT TAN BOX UK

We have named Shanaye at Tan Box UK the SALON OF THE SEASON award this Summer as she has shown great creative use of social media, spray tan techniques and has a fantastic work ethic, showcasing Norvell spray tan at it’s best!

Tan Box has been offering professional spray tans for over 5 years. We transitioned over to Norvell tanning products this year which has been a game changer for me.

The results are flawless, providing a natural airbrushed look, and a shade for every client. It’s the only anti-orange tan, which I just love.

It’s fast drying, leaving no marks on clothing which makes it perfect for those special events and weddings, and it smells just incredible.

@by_shanaye

Since using Norvell I’ve found my client referrals really accelerate as well as returning customers and with the wide range of retail products, they just sell themselves.

Norvell really gives my clients the confidence boost they set out to achieve and I’m confident in the product that delivers on this every time.

Norvell is where the magic happens and my only regret is that we didn’t start using it sooner.

@by_shanaye @tanboxuk www.tanboxuk.com

@by_shanaye

@by_shanaye

TANNING EXPERT

TOP PRODUCTS AND TIPS

CARRIE MARSH, NORVELL VIP TANNING EXPERT, SAYS:

Ultra Vivid 1hr Rapid Mousse is a great product for quick colour on the go! It gives amazing results quickly.

It is great to use especially on legs for the summer season as they are the hardest part of the body to tan naturally.

QUICK OVERVIEW

Quick colour! This salon quality whipped rapid mousse utilises colour theory to neutralise orange hues. Deliberately formulated using a unique blend of violet and brown hue bronzers, this mousse effects a deeper, darker, more dynamic tan.

FEATURES & BENEFITS:

b Watermelon to help improve the appearance of skin and reduce redness.

b Cranberry to help combat free radicals and moisturise skin.

b Tomato to help prevent signs of ageing and revive the skin’s glow.

b This combination of botanicals is a powerful dose of antioxidants that help protect and renew the skin for a long, lasting tan.

b Norvell formulates with breakthrough odour control technology, Ordenone®, designed to virtually eliminate the odour commonly caused by sunless tanning products by encapsulating malodor molecules.

b Paraben Free, Gluten Free, NonComedogenic, Cruelty Free, Sulfate Free, 100% Vegan, Nut Allergy Free.

MARKETING TIPS

Our marketing specialist Cat has come up with some great tips to help you attract more customers this Summer.

Remember you can always email us at HQ marketing@jkgroup-uk.com if you need help with anything Norvell related.

Here are five marketing tips for a spray tan company looking to attract more customers:

1. SOCIAL MEDIA PRESENCE: Establish a strong presence on social media platforms such as Instagram and Facebook, as they are highly visual and ideal for showcasing the results of spray tans. Share before and after photos, testimonials, and behindthe-scenes content to engage with your audience. Consider partnering with influencers or local beauty bloggers who can promote your spray tanning services to their followers.

2. TARGETED ADVERTISING: Use online advertising tools, such as Facebook Ads or Google Ads, to reach your target audience. Utilize demographic filters like age, location, and interests to narrow down your target market. Craft compelling ad copy and visuals that highlight the benefits of spray tanning, such as a natural-looking tan, convenience, or even special promotions.

4. LOCAL PARTNERSHIPS: Collaborate with local businesses to cross-promote each other. Identify complementary businesses in your area, such as beauty salons, hair salons, gyms, or bridal boutiques, and explore opportunities for joint promotions. For example, you could offer discounts to their customers, and they could promote your spray tanning services to their clientele.

3. REFERRAL PROGRAM: Implement a referral program to incentivize your existing customers to bring in new clients. Offer discounts, free sessions, or other rewards to customers who refer friends or family members. Word-ofmouth marketing can be highly effective, as people tend to trust recommendations from people they know.

5. ONLINE REVIEWS AND TESTIMONIALS: Encourage satisfied customers to leave online reviews and testimonials on platforms like Google My Business, Yelp, or your website. Positive reviews can significantly impact the decision-making process of potential customers. Respond promptly and graciously to all reviews, whether positive or negative, to demonstrate your commitment to customer satisfaction. Remember, consistency and creativity are key in marketing. Continuously monitor and evaluate the effectiveness of your marketing strategies and be open to adapting and refining your approach based on customer feedback and market trends.

NORVELL 40th CELEBRATION

To celebrate 40 years of Norvell we are holding a Spray Tan Artist Of The Year Award and this is a worldwide competition so if you win then Norvell America will feature you as well.

You will win a limited edition Norvell salon kit of a Tote Bag, T-shirt, Headband, Stickers plus PR for your salon or mobile business.

Simply enter by emailing us at norvelltanning@jkgroup-uk.com with your Instagram handle and why you love spray tanning plus your business details and we will enter you in this international draw.