Concept / research
With branding and editorial being the main focus, the research explored possible solutions to be applied across a range of media to promote a music venue that specialises in Chicago House inspired music. This is reflected in the name ‘Frankies’ a tribute to the late Frankie Knuckles, ‘The Godfather of House’
James Keefe OUGD505 / Studio Brief 2
Deliverables: Print: Logo / Coasters / Lager Bottle / Promotional Posters / Tickets Stamp / CD Wallet Series / Event Poster / Flyer / Publication
Deliverables: Digital: Website / Social Media (Facebook / Twitter) // 1
Branding / Identity
James Keefe OUGD505 / Studio Brief 2
The promotional posters can be used for advertising purposes and interior decoration. // 2
Branding / Identity
James Keefe OUGD505 / Studio Brief 2
The event tickets are perforated for ease and are stamped upon purchase to stop them being illegally replicated. The stamp is also used to mark the customers on entry to the venue. // 3
Branding / Identity
James Keefe OUGD505 / Studio Brief 2
The CD wallets are released monthly to work alongside the events with a free promotional mix when tickets are purchased. This generates customer loyalty and promotes the style of music. // 4
Promotion
James Keefe OUGD505 / Studio Brief 2
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Promotion
James Keefe OUGD505 / Studio Brief 2
The event takes place once a month with headlining DJs. To promote the events, posters and flyers are used as the main point of distribution. // 6
Editorial / Publication
James Keefe OUGD505 / Studio Brief 2
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Editorial / Publication
James Keefe OUGD505 / Studio Brief 2
The publication will be released every month in the build up to the events with information on producers, DJs, and tracks. It will inform the audience about the headlining DJs and other artists that relate to the scene and style of music. The last section of the publication offers a track listing of iconic songs from the Chicago era. // 8
Website / Social Media
James Keefe OUGD505 / Studio Brief 2
The websites main purpose is to promote the events taking place and where to buy tickets. The homepage uses continuous scrolling images that link to the information page. This is where to details of the events can be found. The Facebook and Twitter profiles will be updated regularly with information on events and artists relating to the scene. // 9
Examples in Context
James Keefe OUGD505 / Studio Brief 2
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