Ppp3 presenation start

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BUILDING ON LEVEL 5


Manifesto_

Simplicity. Identify the essential. Eliminate the rest. My creative interests within graphic design vary from packaging, editorial, web, with branding and identity as the main focus. I am a well-rounded designer and creative thinker with a skill-set that can be transferable depending on the design problem. I specialise in digital design for print with clear communication and maximum impact.


James Keefe http://cargocollective.com/jameskeef e

Portfolio_ Areas of Interest .Branding/Identity .Packaging .Editorial .Web


EXTENDED PRACTICE

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Studio Brief_ One Architect Firm_ .Deliverables .Brand Logo/ Identity .Business card .Letterhead .Invoice .Contract .Stationary .Postal tube .Technical Drawing Folder .Identification Lanyard

Branding_ Identity


Branding_ Identity

Studio Brief_ Two BBburgers_ .Deliverables .Brand Logo/ Identity .Packaging .Menu .Napkins .Cups .Receipt .Sauces .Mock-ups _

.Website concept _

Uniform

desktop

Delivery Van

tablet

Sign / Interior / Exterior

smartphone

Billboard


Studio Brief_ Three Cream Soda_ .Deliverables .Brand Logo/ Identity .Packaging _ Bottle design Multi-packaging .Campaign _ Poster Billboard P.O.S

Branding_ Packaging


Studio Brief_ Four Speciality Spices_ .Deliverables .Brand Logo/ Identity .Packaging _ range of products .Information Booklet

Branding_ Packaging


Studio Brief_ Five SpaceX_ .Deliverables .Publication .Posters / Pull-outs

Publishing_ Editorial


Studio Brief_ Six Fishing Knots_ .Deliverables .Publication .Packaging

Publishing_ Editorial


Web Design

Studio Brief_ Seven Groove City_

Groovecity http://groovecity.biz

.Deliverables .Brand Logo/ Identity .Website Concept

.Social Networks .Business Card


Studio Brief_ Eight Collaboration_ Roxxie .Deliverables .Brand Logo/ Identity .Tickets .Wrist band .Promotional Material .Signage .Program guide .Website / Social Media

Branding_ Identity


Collaboration_ .Will Jeffrey

Competition_ YCN


LEARNING OUTCOMES

What I Plan to Learn_ .Wacom tablet .Traditional printing .Laser Cutter .How to contact industry professionals .How to best market myself for after college.


Design Studios_ Leeds_ .StudioBellyTimber .BMLcreative .The Factory .Catalogue .Wayfinger .Ignite .Qubik .Unit

Target_ Audience


19th / 30th Jan_ Two week placement


CONTEXT OF PRACTICE

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Working Title_

C.O.P_3

A Historical and Theoretical Analysis of Form and Space. The Conscious Use of Negative Space and Structural Systems Within Graphic Design.


C.O.P_Three Historical_ .Constructivism, Elementarism and Minimalism Movements .Zurich School of Design, Basel School of Design, De Stijl, Bauhaus .International Style Switzerland 1940/50. sans-serif typography, grids and asymmetrical layouts.

.Influential Designers Joseph Muller-Brockmann Max Bill Richard Paul Lohse Armin Hofmann Emil Ruder Karl Gerstner Hans Neuburg Carlo Vivarelli Lella Valle & Massimo Vignelli Pierre Mendell

Research_ Direction


Research_ Direction

C.O.P_Three Historical_

Theoretical _

.Constructivism, Elementarism and Minimalism Movements

.Visual Perception

.Zurich School of Design, Basel School of Design, De Stijl, Bauhaus

.Golden Ratio

.International Style

.Visual Hierarchy

Switzerland 1940/50. sans-serif typography, grids and asymmetrical layouts.

.White Space

.Influential Designers

.Gestalt Theories

.Grid Systems

.Symmetry

.Relational Elements Joseph Muller-Brockmann Max Bill Richard Paul Lohse Armin Hofmann Emil Ruder Karl Gerstner Hans Neuburg Carlo Vivarelli Lella Valle & Massimo Vignelli Pierre Mendell


Research_ Direction

C.O.P_Three Historical_

Theoretical _

.Constructivism, Elementarism and Minimalism Movements

.Visual Perception

.Zurich School of Design, Basel School of Design, De Stijl, Bauhaus

.Golden Ratio

.International Style

.Visual Hierarchy

Switzerland 1940/50. sans-serif typography, grids and asymmetrical layouts.

.White Space

.Influential Designers

.Gestalt Theories

.Grid Systems

.Symmetry

.Relational Elements Joseph Muller-Brockmann Max Bill Richard Paul Lohse Armin Hofmann Emil Ruder Karl Gerstner Hans Neuburg Carlo Vivarelli Lella Valle & Massimo Vignelli Pierre Mendell

Case Study _


Research_ Direction

C.O.P_Three Case Study _

Historical_

Theoretical _

.Constructivism, Elementarism and Minimalism Movements

.Visual Perception

.Observation

.Gestalt Theories

.Interview

.Zurich School of Design, Basel School of Design, De Stijl, Bauhaus

.Golden Ratio .Grid Systems

Primary Research _

Reading List _ .Gyorgy Kepes:

.International Style

.Visual Hierarchy

Language of Vision

Switzerland 1940/50. sans-serif typography, grids and asymmetrical layouts.

.White Space

.Massimo Vignelli: Grids: Their meaning and use

.Symmetry

for federal deisners

.Influential Designers

.Relational Elements Joseph Muller-Brockmann Max Bill Richard Paul Lohse Armin Hofmann Emil Ruder Karl Gerstner Hans Neuburg Carlo Vivarelli Lella Valle & Massimo Vignelli Pierre Mendell

. Finkle, G, D: White Graphics: The Power of White In Graphic Design . Puhalla, D, M: Design Elements: Form and Space


Practical_ Synthesis


THANKS


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