The Body Shop Creative Challenge
Create a new visual language for their brand communications that reflects their pioneering spirit within the beauty industry and as a forward-thinking British brand. Anchored through their window posters, the challenge is to expand from there to form a new visual communication style. Your work should encompass their quirky tone of voice, product efficacy and premium beauty credibility.
Body Butter
Nutriganics™ Drops of Youth
Colour Crush Lipsticks
White MuskÂŽ Eau De Parfum
Product poster Concept The posters will be typographically themed using catchy strap-lines to communicate the products. Quilling techniques will be used in conjunction with colour and texture to create a new visual communication style.
product poster Strap-lines Colour Crush:
Crazy, Sexy, Crush Body Butter:
Shea Beauty with Heart White Musk:
Eau De Sensual
Drops of Youth:
Smoother, Fresher, Healthier
Style Guidelines Typography
Two fonts will be used across platforms for consistency. Bebas Neue will be used for headlines and The Body Shop custom font for sub-headings.
Logo
The Body Shop logo will be displayed on all media.
Development Experimentation
In order to produce the posters to a high standard, experimentation was conducted to aid in planning and processing the production of the final visuals.
Quilling
Brusho inks
quilling paper
Product poster Bases The posters have been printed and are ready for quilling. Once the quilling is completed they will be photographed and finalised digitally.
Campaign poster / other channels Campaign poster
The campaign poster will target the issues surrounding same-sex relations. It will have the same aesthetic as the product posters, however the colours will relate to existing gay pride foundation.
Other Channels
To utilise other channels, facebook and Instagram will provide the platforms for an interactive competition that promotes the Body Shop products.