José Hernández / MFA / Portfolio / Graphic Design

Boldly Digital José Hernández / MFA / Graphic Design

School / Academy of Art University Semester / Fall 2022

Boldly Digital José Hernández / MFA / Graphic Design

School / Academy of Art University Semester / Fall 2022

DEDICATION /

For my family and future family.

© 2022 José Luis Hernández. The author retains the sole copyright to his contributions of text, pho tos, and design /

BOLDLY DIGITAL /

Boldly Digital is a compilation of my work during my MFA journey in the Academy of Art University’s School of Graphic Design. The title of my book represents my design process and describes the majority of my work. Throughout the book, you will see visual evidence of my design process leading to the finished product.

Contents /

THE TAILORIZOR / Pg. 08

FILM FESTIVAL / Pg. 34

A RAY OF ORANGE / Pg. 74

INFOGRAPHICS / Pg. 90

SALVATION ARMY / Pg. 116

DESIGN NETWORK / Pg. 140

COLOPHON / Pg. 198

Tailoring for Every Guy /

Photo Credit / Logan Weaver

COURSE / VISUAL THINKING INSTRUCTOR / ANITRA NOTTINGHAM

TAILORIZOR COURSE / VISUAL THINKING INSTRUCTOR / ANITRA NOTTINGHAM

A Guillermo Del Toro Film Festival /

Photo Credit / Jeremy Yap

OBJECTIVE /

Working from an experimental state of mind, I designed all the forms in this project to create interesting textures and odd shapes that aren’t typically observed in everyday life.

SOLUTION /

Through experimental practice, I developed the medium using type forms, and together it commu nicated a series of singular messages. Conceptual posters are the final outcome, which I achieved by applying techniques explored during the semester.

Project Title / Array of Orange

Photo Credit / Artem Gavrysh

To present information quickly and clearly /

Photo Credit / Elijah O’Donnell

INSTRUCTOR / MICHAEL NEWHOUSE

Latin American pattern consists of saturated colors; streaks of blues, yellows, reds and greens make a beautiful spectrum of colors.

museum of latin american art gallery

Saving Souls /

Photo Credit / John Moeses Bauan

INSTRUCTOR / THOMAS MCNULTY

The Salvation Army started its work in world.

Booth established a farm colony in Hadleigh.

02 03 04 05 06

1865 1883 1906 1880 1891

The Salvation Army; founded in London.

Australia- estab lishment of homes for ex-convicts.

Women’s Ministries division were devoted by Salvation Army.

National Salvation Army week was created by Dwight D. Eisenhower.

Donated $365 million for 1.7 million to Hurricane Katrina.

1917 2001

1907 1954 2005

Women’s Ministries division were devoted by Salvation Army.

The Salvation Army grew rapidly in the late 19th century.

The Business of Freelance /

Photo Credit / Elijah O’Donnell

INSTRUCTOR / JEREMY STOUT

It’s the end of the week. Pablo needs to create a logo for a new client but has only sketches. He needs to make a decision as to which ones are most engaging. Pablo needs a lot of feedback.

THOUGHTS

There are over 135,000 Freelance Graphic Designers in the United States as of 2022 /

TESTER: ADRIAN

DATE: 11/12/2021 GENDER: MALE METHOD: XD PROFESSION: SENIOR GRAPHIC DESIGNER AGE: 28 LOCATION: SOUTH AFRICA

TESTER: TOBIAS DATE: 11/24/2021 GENDER: MALE METHOD: XD PROFESSION: UI DESIGNER AGE: 35 LOCATION: NETHERLANDS

TESTER: MUNDIA DATE: 11/15/2021 GENDER: MALE METHOD: SOCIAL MEDIA PROFESSION: GRAPHIC DESIGNER AGE: 29 LOCATION: SOUTH AFRICA

TESTER: WOUTER

DATE: 11/20/2021

GENDER: MALE METHOD: XD PROFESSION: GRAPHIC DESIGNER AGE: 38 LOCATION: BELGIUM

TESTER: MANUEL

DATE: 11/17/2021

GENDER: MALE METHOD: XD PROFESSION: FREELANCE GRAPHIC DESIGNER AGE: 42 LOCATION: UNITED STATES

TESTER: NIPON

DATE: 11/20/2021

GENDER: MALE METHOD: XD PROFESSION: GRAPHIC DESIGNER AGE: 38 LOCATION: UNITED STATES

MFA THESIS

Acknowledgements /

WILLIAM CULPEPPER /

I would like to thank William Culpepper, who inspired most of the copywritten material for my thesis project. His suggestions helped me to generate clever names, which added originality to my project.

JEREMY STOUT /

Thanks to Jeremy Stout, who was there for just about every step of my thesis and who kept me on track since the very beginning. I’m very thankful and appreciative for all his guidance throughout my journey. Thank you so very much.

ANITRA NOTTINGHAM /

Anitra Nottingham was one of my first design professors and helped me develop one of my most memorable projects. Her critiques were memorable. Thank you so much, Anitra.

THOMAS MCNULTY /

Thomas McNulty challenged me to re-brand an organization I was reluctant to to choose. I am proud to be able to feature this project as part of my portfolio. Thank you very much!

MICHAEL NEWHOUSE /

Michael Newhouse is one of the most insight ful instructors. He is a man of many words, all which I soaked up like a sponge. Thank you, sir.

LIAN NG /

One project that allowed me to use my studio art skills was overseen by Lian Ng. I started off a lit tle rough in the class, but by the time I finished, I loved the course. Thank you so much for your thoughtful commentary and direction.

KRISTINE CANOY /

The most positive and constructive professor for me was Kristine Canoy. She was such a pleasure to have as a professor. I owe her much appreciation for encouraging my creative side as she did. Thank you very much, Kristine.

MARY SCOTT /

One professor who has helped me put style into my designs is Mary Scott. It has been an abso lute privilege to work with Mary. I am grateful I was able to take her class. Thank you!

ELIJAH O’DONNELL /

Last but not least, I would like to thank Elijah O’Donnell, my model and photographer, for his help on my thesis. It was such a pleasure to work with him. I send my best to him in Ukraine.

Colophon /

CONTACT / José Hernandez josehernandezdesign.com

SCHOOL / Academy of Art University

DEGREE AND MAJOR / MFA, School of Graphic Design

INSTRUCTOR / Mary Scott

PHOTOGRAPHY / Elijah O’Donnell José Hernandez

BOOK TITLE / Boldly Digital

TYPEFACE / Helvetica Neue

PRINTING / Blurb.com

TEXT STOCK / Mohawk Superfine, eggshell finish #100 text