Jose Hernandez / Graphic Designer/ Portfolio

Graphic Designer

jlh.design

Visual Thinking

Principles of UX

Portfolio Type Systems

Type Experiments

Digital Design

Portfolio Graphic Designer

Selected Works Š Jose Hernandez All rights reserved. No portion of this book may be used or produced in any manner without written consent of Jose Hernandez. All representative work has been identified and credited. Any omissions will be noted and corrected in subsequent editions jlh.design.gfx@gmail.com jlh.design

Contents Introduction 01 - The Tailorizor / PAGE 02 02 - Array of Orange / pAGE 30 03 - Grainger / pAGE 48 04 - Masters of Photography / pAGE 66 05 - The Chartreuse Muse / pAGE 82

Introduction I’m a graphic designer that is currently based in Northern California. My design is about scale, construction and ideas. Staying cool under pressure is what I do best.

I’ve always loved getting my hands dirty. I am a passionate graphic designer who likes to express my client’s needs when it’s time to work.

The Tallorizor

P 01 The intent for this project was to develop a design solution for a specific problem in the world today while also creating

Visual Thinking

brand identity to target men of all ages.

2017

Identity / Print / Branding

My goal was to create a service to assist men who are 18-50 years of age with their tailoring necessities. This audience cares about their image.

The intent for The Tailorizor logo design was it had to be solid, robust, effortlessly recognized and masculine for it to have a positive impact. By creating a mini magazine, app & website, I have designed this tremendous resource for men that is at their service at their convenience.

To develop a design solution for a problem in the world today.

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The Tallorizor

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The Tallorizor

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The Tallorizor

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The Tallorizor

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The Tallorizor

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The Tallorizor

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The Tallorizor

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The Tallorizor

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THETAILORIZOR

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The Tallorizor

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The Tallorizor

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Array of Orange

P 02 The objective for this project was mainly to explore typographic form through medium experimentation. The multiple unexpected results become an energetic

Type Experiments

tool in constructing complex letter-forms.

2017

Typography / Digital Studio

In an experimental state of mind, all the forms were built to create interesting textures and odd shapes that typically aren’t observed in everyday life.

Through experimental practice I was able to develop medium with type-forms and together it communicated a series of singular messages. Conceptual posters made are the final outcome by applying techniques explored that semester.

A reddish yellow, like a ripe orange in color.

Array of Orange

A RAY OF ORANGE A series of posters that represents an array of meanings for the color Orange. The compositions are nourished by Orange related objects.

Pennies, Dry Leaves, Cheetos, Cheese, Extension Cord, Tang, Pylon Cones, Butterscotch Candy, Matches

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Array of Orange

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Array of Orange

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Array of Orange

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Array of Orange

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Array of Orange

Array of Orange

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Array of Orange

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Grainger Website Redesign

P 03 The objective for this project was to choose an e-commerce site that possesses poor usability and redesign it. After a lengthy my UX redesign project.

Principles of UX

and informed search, I chose Grainger for

2018

UX Design / Web Design

In redesigning the website for Grainger I aimed for a mature, and male, masculine audience from 32-50 years of age.

The goal for the newly designed website was to be simple and straight to the point.

Methodically designed, my deliverables are intended for ease of use for a good user experience. The ages of my demographic audience was a big focus.

Methodically designed deliverables are intended for ease of use.

Grainger Website Redesign

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Grainger Website Redesign

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Grainger Website Redesign

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Grainger Website Redesign

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Grainger Website Redesign

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Grainger Website Redesign

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Grainger Website Redesign

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Grainger Website Redesign

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P 04 In this book project we were to expand on the basic principles of typography. We were to challenge our own approach to these basic principles and explore new innovative ways to communicate with text and image.

Type Systems

Masters of Photography

2016

Typography / Digital Design

For many people, photography serves as inspiration for their own work. I decided to showcase American Artists who’ve had the greatest impact in Art and also in American culture in the last 100 years.

My project goals were to display text and image in compelling ways. For the most impact, structure was created for contrast and balance. Colored text signified the “life” in their work. This book is for people who want to scale inspiration from photography.

for those who want to scale inspiration from photography.

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Masters of Photography

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Masters of Photography

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Jose Hernandez SelectedSelected works ofworks Jose of Luis Hernandez Jr.

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P 05 The project goal was accomplished by exploring the limits and possibilities of numerous user experiences such as web, tablet, mobile devices and more.

The objective was to choose a local Art Museum or Movie Theatre to rebrand and website redesign to bring to the modern age.

Digital Design

The Chartreuse Muse Rebrand Web

2016

UI Design, Web Branding

The goal for the Website and Branding web-design was to modernize their online presence.

By organizing and structuring all their services I made it easier for the user to locate all their features on the website.

Ultimately, I was able to enhance what they already had in an energized way.

I used their existing color pallet which is vibrant and current.

Their existing color pallet is vibrant and current.

The Chartreuse Muse Rebrand Web

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The Chartreuse Muse Rebrand Web

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The Chartreuse Muse Rebrand Web

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Thank you I want to thank everyone who has supported me during the last 4 years. I am also very grateful for everyone who had a part in my development from my instructors, classmates, family and my friends. I want to express my appreciation for everyone who has directly or indirectly generously supported me in my pursuit towards my education.

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School / Academy of Art University Instructor / Jeremy Stout Class / GR 700 OL1: MA Portfolio Seminar jlh.design.gfx@gmail.com jlh.design Photography / Jose Hernandez Book Bindery / Chums Design and Print Cover / Soft Cover Paper / 80 pound text weight Typography / Univers Family Software / Adobe Creative Cloud