STRATEGIC PLAN OUTLINE I. ENVIRONMENTAL ANALYSIS A. What political / legal trends might impact our business? B. What technological trends might impact our business? C. What demographic trends might impact our business? D. What socio-cultural trends might impact our business? E. What economic trends might impact our business?
II. SWOT ANALYSIS A. External Forces (Opportunities & Threats) 1. How might our supplier’s power impact our business? 2. How might potential competitors impact our business? 3. How might substitute products or services impact our business? 4. How might our existing rivalry impact our business? 5. How might our buyer’s power impact our business? B. Internal Resources (Strengths & Weaknesses) 1. How strong are our financial resources? 2. How strong are our personnel resources? 3. How strong are our physical resources? 4. How strong are our organizational resources?
III. MISSION A. The Identity Statement - Who are we? B. The Vision Statement - Who do we want to become? C. The Purpose Statement - What do we do? D. The Values Statement - Why do we do it? E. The Strategy Statement - How do we do it?
IV. LEADERSHIP A. Who are the leaders? – Who will be responsible for the organization? B. What are their strengths? - Authoritative, Affiliative, Democratic, Pace-setting, Coaching, Coercive C. What are their roles? – Figurehead, Leader, Liaison, Monitor, Disseminator, Spokesperson, Entrepreneur, Disturbance Handler, Resource Allocator, Negotiator
V. CORPORATE STRATEGY A. Growth – Should we grow? If so, how? STRATEGY OUTLINE
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B. Stability – Should we stop growing for a while to improve how we do things? C. Retrenchment – Should we respond to our decline?
VI. BUSINESS STRATEGY A. Niche – Are we offering something no one else is? B. Differentiation – How are we different from those just like us? C. Low Cost – How important is affordability to our consumers?
VII. COMPETITIVE ADVANTAGES What capabilities are valuable, unique, and difficult to imitate? A. Quality – What are we known for doing exceptionally well? B. Innovation – What creative adaptations are we known for? C. Efficiency – How well do we use our time and money? D. Responsiveness – How well do we respond to our consumers?
VIII. ORGANIZATIONAL STRUCTURE A. Simple Structure – Are we all able and willing to do everything as needed? B. Functional Structure – Are we clustered in departments of specialized functions? C. Multidivisional Structure – Are there distinct business units with distinct departments? D. Matrix Structure – Are there multiple supervisors?
IX. MARKET STRATEGY A. How do you market at each step in the adoption process? B. What is the Psychographic profile of your target market? C. Describe your product D. Describe your price E. Describe your place F.
Describe your promotion
X. GOAL IMPLEMENTATION A. Corporate Goals - Based upon your mission, what are the corporate goals that will achieve the desired status for your organization? B. Objectives - What specific objectives will you need to meet in order to achieve your Corporate Goals? C. Action Steps - What necessary action steps need to be completed in order to accomplish these objectives? a.
When will they be completed?
b.
Who will take responsibility for their completion?
c.
What resources will he/she need to complete these steps?
d.
What are the subsequent budget requirements?
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