Competitive Advantage 1

Page 1

Competitive Advatage Analysis

Rank

Company

Rating

1st 2nd 3rd

Competitive Factors

Weighted Rating (w) (r x w)

Not For Sale

Weighted Rating (w) (r x w)

Polaris Project

Weighted Rating (w) (r x w)

Administratio n for Children & Families

Weighted Rating (w) (r x w)

F.R.E.E. International

Weighted Rating (w) (r x w)

The Human Trafficking Project

Weighted Rating (w) (r x w)

ECPAT

Weighted Rating (w) (r x w)

COVA (CoNEHT)

Weighted Rating (w) (r x w)

Quality / product performance (high diff / lo cost lead)

0.2

2

2

8

0

0

9

9

Reputation / Corporate Image (high diff / lo cost lead)

0.25

7

9

9

1

1

9

9

0.05

9

9

6

9

2

6

6

0.2

6

6

5

2

1

6

6

0.05

7

7

5

2

2

6

7

0.1

6

8

9

2

1

7

7

0.05

2

8

7

2

1

7

7

0

8

9

10

0

0

3

5

0.05

0

0

0

0

0

0

0

0.05

5

7

8

0

0

3

8

New product innovation capability (high diff / lo cost lead) Customer Service Capaibilities (med diff & cost lead) Technological skills and abilities (med diff & cost lead) Financial resources - "war chest" (med diff & cost lead) Efficient business processes (med diff & cost lead) Mass production capabilities (lo diff / hi cost lead) Competitive marketplace pricing (lo diff / hi cost lead) Distribution / network capability (lo diff & hi cost lead) CompAd SCORE

1.00

0.00

52.00

0.00

65.00

0.00

67.00

0.00

18

0.00

8

0.00

56

0.00

64


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