1
INSERT COIN TO PLAY PUSH to reject
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Letter from the CEO . . . . . . . . . . . . 4 Brand Story . . . . . . . . . . . . . . . . . 6 Main Logo . . . . . . . . . . . . . . . . . . 8 Dos and Don’ts . . . . . . . . . . . . . . . 10 Isolation . . . . . . . . . . . . . . . . . . 14 Typographic Standards . . . . . . . . . . 16 Color Palette . . . . . . . . . . . . . . . . 18 Applications . . . . . . . . . . . . . . . . 20
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Player One player two player three player four 4
I am proud to introduce my new business Arcade Infinite! Four long years ago, I began the journey of creating an arcade that blends the nostalgia of retro arcades with the newest and most advanced gaming systems of today. My goal is to create an environment of friendly competition and bring back the culture of social gaming. I know in
today’s world, people are gaming from their couches talking over headsets, but wouldn’t you rather be fully immersed in the total gaming experience? At Arcade Infinite, you will find unlimited fun as you are transported back in time and out of this world. Come on down to the Griffin Crossings Mall and try your hand at Arcade Infinite!
Will Plaid
CEO and Founder of Arcade Infinite griffincrossings.com 443-915-3925
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Press start
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W
elcome to Arcade Infinite! Step back into the retro world of pinball wizards and arcades and be surprised by the incorporation of the latest technology and games. Come experience VR simulations or play a classic game of the original Pacman. We have it all at Arcade Infinite! Recently, there has been a resurgence of nostalgia for the classic 80s style. People are enjoying this throwback theme and are looking for reminders of the ‘old days.’
Here at Arcade Infinite, we rejuvenate the retro style while still providing a high quality gaming experience. Back in 2016, our founder, Will Plaid, saw a gap in the entertainment market. He wanted to bring back the excitement and joy surrounding arcades. After studying the popular trends and scouting existing arcade companies, Arcade Infinite was born. We restore community interaction with social gaming, friendly competition, and an escape from the monotony of
everyday life. By providing the highest quality gaming experience, our doors are open for audiences of all ages. We invite everyone to step out of this world and into the multi-dimensional space of possibilities. This book was created to give you a basic guideline on how to successfully use the Arcade Infinite logo and represent the brand. Following these guidelines will allow you to advertise and promote the brand accurately and effectively.
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New Level
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Level One Dos and Donts
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The Arcade Infinite logo should be used in full color primarily. If there is a need for a single color logo, the all black on a white background or the all white on a dark background is acceptable. The black logo is to be used for all official paperwork of Arcade Infinite. A secondary logo, the rocket, can be used in places where the text would not be legible. The rocket can only be red or yellow according to the brand color palette. The animated logo should be used online and as a loading screen for the games. The animation should always be full color without added effects or distortion.
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Try Again
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DO NOT stretch or distort the logo in any way
DO NOT add a drop shadow or other effects to the logo
DO NOT remove elements of the logo for any reason unless otherwise specified
DO NOT change the color of the logo or use on contrasting or busy backgrounds.
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Level Two Isolation
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The area of isolation is equal to the height of the I in Infinite. Leave this amount of space around all four sides of the logo to ensure proper brand consistency. This ensures the logo remains impactful in every form.
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Level Three Typography
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Ambient Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*
Arcade Classic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!
SKIA ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*
The font Ambient Medium is used for the Arcade Infinite logo only and should not be used anywhere else. The Arcade Classic font is used for headers and subheads. Proper space should be left around these headers for legibility. Manual kerning may be necessary depending on the text. Headers are always black, white, or red, according to the background color, and have a point size of 30. Skia Regular is used for body text. Always use black or white for the body text, depending on the background. This font should never have a point size larger than 12. All text used for Arcade Infinite should be checked for proper spelling, grammar, and punctuation.
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Level Four Color Palette
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RGB: 236, 32, 39 CMYK: 0, 99, 97, 0 Hex: #ed1c24
RGB: 20, 19, 36 CMYK: 84, 79, 54, 73 Hex: #141324
RGB: 251, 176, 66 CMYK: 0, 35, 84, 0 Hex: #fbb042 The color palette for Arcade Infinite is red, yellow, and purple. The primary color palette includes the red, yellow, and white found in the logo. Red is used for headers and subheads. Body text should always be white or black. Purple is used for backgrounds. The only other colors acceptable for the background is black or 50% grey.
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High scores
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NO
Score
name
1st
15000
CMB
2nd
13640
SAS
3rd
10500
TRI
4th
9230
GAM
5th
8866
JAT
These examples show the proper way the logo and branding should be applied. Proper spacing, colors, and fonts should be taken into account to ensure brand consistency. 21
Play Again
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To: John Doe 123 Street Road City, State, 19382
May 9, 2020
Dear Shareholder, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec orci purus, luctus vitae dignissim eu, iaculis sed purus. Vivamus faucibus, ipsum nec aliquet viverra, leo mauris condimentum ligula, sit amet sagittis enim ligula quis arcu. Nam egestas tortor id nisi porttitor mattis. In tortor ante, ultricies in suscipit a, tempus non massa. Vivamus et auctor mi. Fusce vel massa nulla. Phasellus nec eros mauris, et scelerisque orci. Donec malesuada orci vitae nulla accumsan porta a id massa. Quisque accumsan iaculis magna sit amet fringilla. Maecenas consequat, magna eget tincidunt semper, odio nibh rutrum mi, id feugiat ante nisi eu risus. Vestibulum nunc orci, rhoncus a placerat in, ultricies in mi. Cras mattis varius eros, vel fringilla nisi suscipit eget. Quisque scelerisque sagittis nulla at porttitor. Sed id augue vitae urna euismod commodo aliquet a quam. Pellentesque arcu velit, cursus et malesuada ut, consequat et diam. Nullam erat sem, rhoncus id ullamcorper vitae, rhoncus et arcu. In ultricies ultricies nulla, ut rutrum nisi iaculis at. Donec eu magna a metus ornare faucibus. Fusce aliquet faucibus ultricies. Morbi semper, est id tincidunt gravida, sem arcu adipiscing lacus, ac bibendum nulla leo eu purus. Quisque nec diam sed risus consectetur a ccumsan quis quis nibh. Vestibulum id purus lorem. Sincerely,
Will Plaid
CEO and Founder of Arcade Infinite griffincrossings.com 443-915-3925
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Game Over
Designer: Jordan Mayers Website: https://jmayers.wixsite.com/portfolio Number: 443-955-9983 Email: j.mayers@setonhill.edu
