new athletic facility
PURPOSE
To provide a clean, classic base design language that intertwines the universities’ history, tradition and identity in a fresh modernized manner.
6
1
ARENA LEVEL
SCALE: NTS
STUDENT ATHLETE ENTRY
8
A. Frame of Scoreboard + Underside
OTHER AREA:
9
7
1. Public Entry Lobby – Donor Recognition 2. Public Skate Lobby 3. Men’s Hockey Locker Area 4. Team Corridor 5. Women’s Hockey Locker Area 6. Southwest Stairway 7. Student Athlete Entry Area 8. Men’s Wet Core Area 9. Women’s Wet Core
5
AREAS OF FOCUS
4
3
1
PUBLIC ENTRY
2
ARENA LEVEL
CONCOURSE LEVEL
AREAS OF FOCUS
1. 2. 3. 4. 5. 6. 7.
2
CONCOURSE LEVEL SCALE: NTS
Concession Area VIP Suite Space Concourse Area Student Section Student Standing Area Reception/Office Area Southwest Stairway (continuation from Arena Level)
USERS PATH
1
RECRUIT PATH 1A. Walk directly to arena • To meet hockey coach, to do an admissions tour (or as an alternate route) 1B. Walk directly to field sport area • To meet with coach, to do an admissions tour
STUDENT PATH 1. Enter into main lobby, walk up the stairs to their right. 2. Walk directly to their seats at the student section.
FAN PATH 1. Enter into main lobby, walk up the stairs to their right. 2. Walk the concourse that guides them to their seats.
1
ARENA LEVEL SCALE: NTS
2
CONCOURSE LEVEL SCALE: NTS
Please note: “FAN” refers to community, alumni, donors and staff.
USERS
(In order of Priority)
1
2
3
4
STUDENT ATHLETE
STUDENT
RECRUIT
FAN Includes community, alumni, donors and staff.
THE BRAND Athletics Mark Standard
Official Colors
Official Typefaces Serif Typefaces:
Garamond Premier Pro Garamond Maroon PMS 202 CMYK 0/100/61/43
Gray PMS 404 CMYK 0/8/22/56
TONE on TONE
MODERN
CLASSIC
CLEAN
SIMPLE & CLEAN
SUSTAINABLE
TASTEFUL
SOPHISTICATED
INTENSITY ALL IN
WARM
INVITING
WELCOMING
GRAPHIC STUDIES To convey the qualities of ice itself through the usage of slices/ice and blade angles.
=
+ blue (ice) monotone image
angular form to represent ice, blade angles
+ blue (ice) monotone image
WEST // TEAM CONCOURSE
angular form to represent ice, blade angles, complimented with warm wood
=
GRAPHIC STUDIES
+ simplistic, timeless panel
results: a simplistic approach to a timeless, modernized space
+ warm modernized wood
maroon horizontal band
GRAPHIC STUDIES To provide a warm, modern identity in a sophisticated manner that fulfills the brand of the space.
+
existing identity
=
wood
dominant identity
wood identity in context
R EF ERE N CE I M A G E RY
CO L O R & MAT ERIAL PALET T E
PMS 202
PMS 404
BLACK
WHITE
WOOD
METAL
ARENA LEVEL
ARENA LEVEL ARE AS OF FO C U S
AREAS OF FOCUS MENS VISITOR LOCKERS
WOMENS VISITOR LOCKERS
EXP .
A
WAYFINDING SIGNAGE directional signage
WOMENS SOCCER
B
ENVIRONMENTAL GRAPHICS main lobby vomitories
WOMENS LACROSSE
concourse wall graphics bowl graphics ticket office
MENS SOCCER
C
TEAM SPACES branding for home /away team locker rooms
MENS LACROSSE
student athlete entry
HOME BENCH
D
DONOR RECOGNITION donor recognition at lobby
9’-6”
MENS HOCKEY LOCKERS 10’-0” 10’-0”
TEAM LOUNGE 10’-0”
TRAINING
24’-8”
NORTH
TEAM LOUNGE
LOBBY
MAIN ENTRY
STUDENT ATHLETE ENTRY
WOMENS HOCKEY LOCKERS
MAIN LOBBY AREA P E RSP E CT IVE V IE W O P T IO N 1
MAIN LOBBY AREA OP T ION 1
To provide a welcoming modern tone that compliments warm woods with a fresh minimal feel.
Dimensional wood identity
FCO letters // Aluminum on vertical line
R EFER ENC E I MAG ERY
FCO letters
Tone on tone graphic
Tone on tone FCO letters // maroon edge treatment
REFERENC E PLAN
MAIN LOBBY AREA P E RSP E CT IVE V IE W O P T IO N 2
MAIN LOBBY AREA OP T ION 2
Dimensional wood identity
Donor recognition, vertical panels, dimensional
Monotone graphic
Trophy case/cabinet
R EFER ENC E I MAG ERY
SK E TCH
REFERENC E PLAN
MAIN LOBBY AREA P E RSP E CT IVE V IE W O P T IO N 3
MAIN LOBBY AREA OP T ION 3
Wood paneling
Aluminum letters with white paint finish, mounted 1st surface of wall
R EFER ENC E I MAG ERY
Layered routed white acrylic
Aluminum letters with brushed aluminum paint finish, pin-mounted to 1st surface of wall
Aluminum letters with brushed aluminum paint finish mounted blush to 1st surface of wall
STUDI E S
REFERENC E PLAN Wood
Wood
Wood
Paint
Paint
MAIN LOBBY AREA OP T ION 1
Dimensional form metal Alt: White on White // Tone of Tone
Aluminum FCO letters
R EFER ENC E I MAG ERY
Wood panel – Typical
Mono tone graphic
SK E TCH
Paint Colgate Gray
REFERENC E PLAN
SKATE CORRIDOR
Environmental graphic
FCO
N ORT H WAL L
R EFER ENC E I MAG ERY
S OUT H WALL
Side walls painted
REFERENC E PLAN
TEAM CORRIDOR To provide a dominant usage of slices/ ice and blade angles to echo Colgate University’s identity.
Monotone image, fade at edges
N ORT H WAL L
R EFER ENC E I MAG ERY
Symbolizes Movement
Dimensional letterforms
Monotone image, fade at edges
Panel overlay
SK E TCH
S OUT H WALL
Panel overlay
Dimensional letterforms
REFERENC E PLAN
Symbolizes Movement
LOCKER ROOMS
Dimensional letterform
FCO – White on white tone on tone
MENS L O C K ER R OO M
R EFER ENC E I MAG ERY
Recessed identity Alt: FCO aluminum
Dimensional letterforms
WOMENS LOC KER ROOM
STUDY
REFERENC E PLAN
LOCKER ROOMS RCP
R EFER ENC E I MAG ERY
REFERENC E PLAN
CONCOURSE LEVEL
CONCOURSE LEVEL ARE AS OF FO C U S
AREAS OF FOCUS A
WAYFINDING SIGNAGE directional signage
B
ENVIRONMENTAL GRAPHICS upper level lobby office suite corridor
+
spaces
concourse wall graphics concessions STUDENT STANDING ROOM LOUNGE 11’-0”
EXP.
SOFT SEATING AREA 10’-0”
CONCOURSE
RECEPTION 9’-0”
STAIRS
CONCESSION SEATING AREA
CONCESSIONS
WOMENS
MENS
TEAM MEETING ROOM 10’-0”
ENTRY LOBBY MEZZANINE OPEN TO BELOW
UPPER LEVEL
UPPER LEVEL LOBBY OP T ION 1
Letterform cut out of wall panel
To provide a classic feel that articulates who Colgate Raiders are by providing “13 Men, 13 Dollars, 13 Players” along with representing their dynamic logo identity.
Reverse halo-lit cap sign, white LED
R EFER ENC E I MAG ERY
SK E TCH
PLAN REFERENC E PLAN
UPPER LEVEL LOBBY OP T ION 2
Dimensional form, symbolism for ice/icicles
Aluminum finish
R EFER ENC E I MAG ERY
SK E TCH
REFERENC E PLAN
WEST CONCOURSE To convey the qualities of ice while intertwining blade angles with warm wood feel.
WEST // TEAM CONCOURSE
R EFER ENC E I MAG ERY
REFERENC E PLAN
CONCESSION OP T ION 1
NO RT H
R EFER ENC E I MAG ERY
W E ST
NORT H WES T A
NORT H WES T B
REFERENC E PLAN
CONCESSION OP T ION 2
NO RT H
R EFER ENC E I MAG ERY
W E ST
NORT H WES T A
NORT H WES T B
REFERENC E PLAN
VIP AREA OP T ION 1
FCO letters, aluminum Alt: pin mounted
Acrylic panels that represent ice texture
R EFER ENC E I MAG ERY
STUDI E S
REFERENC E PLAN
EAST CONCOURSE To convey the qualities of ice while intertwining blade angles with warm wood feel.
R EFER ENC E I MAG ERY
REFERENC E PLAN
SOUTH WALL OP T ION 1
Photo opp.
R EFER ENC E I MAG ERY
White form with maroon edging
ACO USTI C PANELS DIAGRAM
Dimensional letterforms placed in front of structural columns.
Monotone graphic
REFERENC E PLAN
SOUTH WALL OP T ION 3
Wood slats (build out)
R EFER ENC E I MAG ERY
Wood identity, back-lit
Wedges//angeled panels
Message recessed
Monotone graphic
REFERENC E PLAN
STUDENT SECTION OP T ION 2
R EFER ENC E I MAG ERY
REFERENC E PLAN
RECEPTION AREA OP T ION 1
Wood identity, back-lit
R EFER ENC E I MAG ERY
REFERENC E PLAN
RECEPTION AREA OP T ION 2
Wood identity, back-lit
R EFER ENC E I MAG ERY
REFERENC E PLAN
STUDENT ATHLETE ENTRY
ATHLETE ENTRY OP T ION 1
ST UDY
REFERENC E PLAN
ATHLETE ENTRY OP T ION 2
Symbolism “Stripes of Honor”
ST UDIE S
REFERENC E PLAN
ATHLETE ENTRY OP T ION 3
Symbolism “Red Gate”
ST UDIE S
REFERENC E PLAN
DIRECTIONAL SIGNAGE
STUDIES
SIGNAGE OP T ION 1
Freestanding Directional Signage R EFER ENC E I MAG ERY
SIGNAGE OP T ION 2
Ceiling Mounted Directional Signage
R EFER ENC E I MAG ERY
SIGNAGE OP T ION 3
Ceiling Mounted Directional Signage
R EFER ENC E I MAG ERY
Wall Mounted Directional Signage
NEXT STEPS
MAIN LOBBY AREA RE NDE RE D VIE W
LOCKER ROOMS RE NDE RE D VIE W
THUMBNAILS QUICK SKE T C H E S